This was a pet project to show prospective employers the level of professional knowledge and experience I expect to work to.
A complete, detailed marketing strategy will provide clarity, transparency, and accountability for an organization's marketing function. Why would anybody not want that?
This document is based on the requirements for Chartered Institute of Marketing qualifications, and the best bits from marketers I've worked with in my 11-year career.
You can copy and paste it for your own needs from this Google Doc: https://goo.gl/ddBf7G