ULTHERAPY® CAMPAIGNS, VANGUARD AESTHETICS PHILIPPINES
Concept and Layout with Elevation Creative Team
These campaigns highlight natural confidence: Pia Wurtzbach's candid authenticity, Heart Evangelista's barefaced elegance—veering away from the usual high-glam look of cosmetic treatment ad visuals. This resulted to an increased organic social media engagement rate from 48% to 87%
Heart Evangelista liked this social media layout I made so much, she posted it on her IG—no boost, no paid placement, completely free.
UNIVERSAL STOREFRONT SERVICES CORPORATION
Rebrand, Mobile App and Website Redesign, Campaigns, and Art Direction with Elevation Creative Team
USSC SUPER PADALA SUPER SPEED CHALLENGE
To show how fast Super Padala delivers, we leaned into the 6-sec YouTube skip rule—creating ultra-short coste ecient pre-rolls that hit the message fast. The campaign helped drive 7 million + app downloads in just 30 days.
A rebrand’s fresh take on USSC’s commitment to service, recognizing the Ka-Supers and their e orts are at the heart of USSC’s service through emphasizing “U”. Key visuals starred Michael V. and di erent Ka-Super characters.
‘SWAK SA DUBBING, SWAK SA FEELS’ CAMPAIGN, VIU PHILIPPINES
Concept, Art Direction, and Activation Design with Elevation Creative Team
Concept and booth design highlighting Viu’s superior Tagalog dubbing. Reimagined K-drama titles into kilig Tagalog versions. Fans and influencers even got to dub their own lines on their fave K-drama clips, making it highly shareable and fan-centric.
LARK EXPERIENCES REBRAND
Branding Concept, Logo Design, Key Visuals, Web Design, with Elevation Creative Team
Bold brand refresh and logo redesign for a tour company o ering a variety of niche tours guided by expert locals. Created a bold identity featuring a navigation arrow in the "A" and the tagline “Find Your Next Great Story” position Lark as the navigators for would-be voyagers—or as we call them, Larkers
MANA ORIGINS
Branding Concept and Layouts with team Art Direction by Jama Ramos
Branding that honors the heritage of planting and harvesting heirloom rice. Made export-ready for markets in Europe and Australia. Aside from handling creative work, I also served as account manager
GAYLIKULA.COM (UNDERGRAD THESIS)
A multimedia website that explores queer male representation in Filipino cinema—part archive, part conversation starter. Includes original interviews with local queer filmmakers and features curated content on local queer film history. Finalist at the 2018 Capstone Plenary at DLS-CSB.
I handled everything from research and interviews to branding, content writing, illustration, and website design.
SENSE (SENSITIVITY SERIES) BRANDING, CENTER FOR INCLUSIVE EDUCATION, DE LA SALLE-COLLEGE OF SAINT BENILDE
Event Branding Logo Design
Logo design for created to symbolize care being extended equally to all—reflecting the purpose of this training series that helps sta better accommodate people with special needs. Later rolled out across brochures and informative motion graphics.
PLDT MVP OLYMPICS 2016 COFFEE TABLE BOOK
Concept and Layout for Front Cover & Select Pages
We made use of bold text and diagonal lines to reflect movement and supremacy that goes with the action and energy of the event.
A polished, corporate yet energetic commemorative piece.
Co ee stain patterns and handwritten typefaces reflect the creative process of artist Larry
poetry and travel journaling—it goes well with highlighting his artistic processes, anecdotes and his travel abroad.
BOOK COVER STUDY for Ellen Lupton’s Thinking With Type
Submitted as a college coursework piece, this book cover concept features the title placed on an illustrated designer’s head—highlighting the idea that designers must always think with purpose and keep typographic principles top of mind.
