At Rogue Beauty, we believe that the foundation of our industry lies in a constant commitment to innovation, creativity, and skill. We are thrilled to present our 2025 educational offering that aims to elevate the hairdressing community and empower the professionals who shape it. Our belief is simple: education is not just about imparting knowledge—it’s about nurturing the passion, creativity, and artistry that keep our industry evolving and thriving.
With trends shifting in the blink of an eye, and clients demanding ever-more personalised services, it has never been more critical for salons and professionals to stay ahead of the curve. This is where Rogue Beauty steps in. We recognise the value of providing top-tier education to the very people who drive our industry forward. By equipping professionals with the latest techniques, trends, and tools, we are working together to ensure that the bar is not just maintained but consistently raised.
Our 2025 education offerings are designed not only to provide technical mastery but to foster a sense of community and collaboration. We understand that the best results come from working together—whether that’s sharing ideas, learning from one another’s experiences, or pushing the boundaries of creativity. Through hands-on workshops, live demonstrations, and tailored training sessions, we aim to cultivate an environment where growth, mentorship, and excellence can flourish.
It’s crucial that we continue to invest in each other and in our craft. An inspired, educated community is a strong community, and it’s through these shared commitments that we can elevate our work, our industry, and the experience of every client we serve. As we launch our 2025 education offerings, we do so with the belief that, together, we can push the standards of excellence and lead the way toward a more dynamic and equally passionate future for hairdressing.
With love, Chris
CHRIS HAMMOND MANAGING DIRECTOR
ENTERING A NEW YEAR MARKS A MILESTONE FOR ROGUE BEAUTY—10 YEARS OF CURATING LUXURY BRANDS THAT HAVE TRANSFORMED THE AUSTRALIAN HAIRDRESSING SCENE. WE'RE DEDICATED TO ARTIST-LED BRANDS WITH STORIES THAT RESONATE.
In 2024, our education and events captivated nearly 4,000 hairdressers, showcasing our expanding portfolio. Standout moments included hosting Wendy Iles, founder of Iles Formula, at The Rogue Beauty Breakfast Club in Melbourne with over 40 salon partners. Along with her very own Masterclass showcasing her incredible portfolio of work. We became the ‘After Party’ people sponsoring both Hair Festival and AHIA in celebration of Rogue Beauty’s 10th Birthday.
We amplified brand awareness of the R+Co universe, by creating a team of content creators called Next Gen Collective–all avid lovers of the brand. We kicked this off with a group trip to Miami, USA to encounter the R+Co Excursion which was an incredible week of learnings. We won the prestigious award at AHFA’s for Best New Hair Styling Product for Oribe Gold Lust Dry Heat Protection Spray and lastly, we hosted Adam Livermore one of the very talented Oribe International artist at a showcase of NYFW looks with over 100 guests in attendance in Brisbane.
With our rapid growth in 2024, our team has expanded, and we have even more incredibly talented Rogues out there building business, investing in relationships and impacting our industry. They embody our brand values—humanness, transparency, quality, boldness, vision, and curiosity—setting us apart.
Looking ahead to 2025, our focus remains in fostering deeper connections with our Rogue community, continuing to be the home of luxury haircare in Australia. At Rogue, we remain dedicated to our mission of driving the industry forward with purpose and innovation. We are excited for what the year ahead will bring.
Let’s go Rogues!
AARON MIDDLETON HEAD OF SALES AND EDUCATION
highlights of 2024
in salon CLASSES
WITH ROGUE BEAUTY EDUCATION TEAM
COST $99 per session OR 4,950 education points
PRODUCT knowledge
Our Product Knowledge (PK) courses provide a comprehensive understanding of our retail lines performance and intended applications. To effectively cover the numerous styling products available in our retail lines, the class is divided into three parts.
KEY LEARNINGS
• Correct Product Choice
• Understanding Product categories:
» Prep, Creams, and Gels
» Aerosols, Mists and Mousse
» Pomades, Powders and Curl
BOOKINGS THROUGH education team
Give your clients that tender loving care with an extra service of a treatment. Covering Oribe Renewal Remedies, R+Co Concentrates and Maria Nila Boosters. Allow them to witness the transformative power of these exceptional products through hands-on application.
KEY LEARNINGS
• How to consult treatments into your guests service
• Hands on experience for your team
• How to grow your retail sales and implement new services
consultation 101
Open ended questions are key to finding out as much detail about your client as possible. They are important to really understand what your client wants and needs.
KEY LEARNINGS
• How to consult with your clients
• Body language and tone
• Analysis of the hair and face shape
• Improve Retail Sales
in-salon CLASSES
FIRST date
This session will start with a top line overview of the R+Color range, followed by a practical session where your team will get hands on experience with the products.
KEY LEARNINGS
• Knowledge on the R+Color brand
• Educator will help with consultation and your team will work on application
• Achieve beautiful colour results and witness the potential of the portfolio
HANDS ON
2 HRS
COLOUR refresh
Using the Maria Nila Colour Refresh range, learn how to use these colours for colour correction, enhance and personalise your salon colours and to allow maintenance for your guests at home. Application on live models.
KEY LEARNINGS
• Product choice
• Recipes
• How to use as a toner
• How to use in colour correction
• Innovative technology
BOOKINGS THROUGH education team
HANDS ON
2 HRS
HALF-TRUTH or DARE
We dare you to immerse yourself into the world of R+Color Half Truth Semi Permanent Colour. This session will focus on creative recipes and application on live models.
KEY LEARNINGS
• Colour Theory
• Half Truth portfolio
• Lightening and Toning
DEMONSTRATION ONLY
imperfectly PERFECT
Tousled and Twisted – this session will focus on setting techniques achieved through product layering and applying various hot tools. Stylists will learn to make educated product recommendations based on texture, and execute fast, salon-friendly finishing styles that give that undone beachy effect.
KEY LEARNINGS
• Product choice
• How to diffuse hair
• Enhance natural texture
• How to learn to ‘walk away’ from your creation
• Using Hot Tools to create texture and movement
in-salon CLASSES
DEMONSTRATION + HANDS ON
2 HRS
HIGH society
Whether it’s getting your team ‘Race Ready’ for Spring Carnival or just learning how secure hair up. This session will go through how to prep hair and secure correctly. How to finesse, add extensions and accessories seamlessly - these techniques can be utilised for a quick finish behind the chair or dressed up for a special occasion.
KEY LEARNINGS
• Product choice
• Styling prep
• Securing hair up
• Finishing touches
blowout BOOTCAMP
Perfect the fundamental of a round brush blow dry, stylists will dive deeper into tool selection, texture analysis and product layering, to achieve both natural and polished finishes. Stylists are encouraged to attend the Product Knowledge Intensives prior to taking this class.
KEY LEARNINGS
• Product choice
• Sectioning patterns
• Root volume with Round Brush
• Styling prep
• Height and width tips and tricks
• Finishing touches
• Smoothing out the hair cuticle
BOOKINGS THROUGH education team
SELLING luxury
Understanding a brand’s values will get the buy-in from your guest. The luxury goods market is in exponential growth, we will explore the concept of luxury and why it is essential to incorporate this element into your salon. A luxurious experience can elevate a guest's perception of your salon, resulting in customer loyalty and retention.
KEY LEARNINGS
• Consultation methods
• Why luxury
• Believe in yourself
• What does your salon brand mean
• Strengthen team culture
HANDS ON
swedish BLONDES
Focusing on our Maria Nila Bleach Collection –See how the Scandi nations do blonde! Beautiful clean blondes using the Maria Nila Silver Bleach, Seamless blended blondes using the Maria Nila Balayage Bleach, finishing with the incredible technology of Silver Shot, instantly sealing the cuticle with violet pigments.
KEY LEARNINGS
• Product choice
• Product Knowledge
• Educator will help with consultation and your team will work on application
• Achieve beautiful colour results and witness the potential of the portfolio
in-salon CLASSES
DEMONSTRATION + HANDS ON 4 HRS 2 HRS
SOCIAL savvy
Take your online presence to the next level! Join our Salon Instagram 101 class and master leveraging the platform for your salon business. Dive into building a strategy, understanding audience targeting and hashtags and elevating your content.
KEY LEARNINGS
• Instagram for salons
• Purpose
• Hashtags
• Content tips
• Targeting your audience
BUSINESS glow-up
We go beyond great products by offering business health checks to help your salon thrive. Our tailored analysis identifies growth opportunities, streamlines operations, and enhances profitability. From refining your retail strategy to boosting client retention, we provide actionable insights to strengthen your business from within.
KEY LEARNINGS
• Identify growth opportunities
• Improve operational efficiency
• Streamline processes
• Optimise profitability
• Improve client retention
• Enhance staff performance & satisfaction
• Receive tailored salon action plans
QUARTERLY MEETINGS
• Conduct a business health checks
• Schedule quarterly meetings with your Account Manager
• Discuss progress during each meeting
• Keep your goals on track and accountable
ROGUE BEAUTY
supper club
In 2024, we introduced the Breakfast Club, a cozy gathering that brought together creative minds over shared moments, sparking connections and fresh ideas.
In 2025, we’re switching it up with an exclusive evening experience where ideas flow as freely as the drinks, and connections are nurtured in a vibrant, cocktail-hour atmosphere. Save the date!
6.30PM-8.00PM
ON demand
SUPPORT your business BASED ON THE NEEDS OF YOU AND your team
Bring a Rogue Artist to your salon for a half-day of inspiration and skill-building
• Select an artist based on their expertise and preferred brands.
• Salon provides a model; Rogue Beauty covers interstate travel.
• Sessions feature trend techniques and product knowledge.
COST: $1,000 or 50,000 EDUCATION POINTS
VIP salon nights
Create an unforgettable experience for your clients with Rogue Beauty’s VIP Salon Night. We’ll help you organise and host an intimate event right in your salon, designed to drive awareness and deepen client relationships. From exclusive product previews to interactive styling demos, this tailored evening is the perfect way to engage with your top clients and leave
a lasting impression. Let us take care of the details while you enjoy building stronger connections with your clientele.
INCLUDES
• Goodie bags & samples
• Salon merchandising
• Onsite Rogue Beauty team members
brand
EDUCATION
OUR INTERNATIONALLY TRAINED ARTISTS DELIVER trend-setting techniques AND in-depth product knowledge THROUGH PREMIUM, PROFESSIONAL CLASSES.
In-salon Classes
Progressive Styling classes feature three key styles: set, styled down, then styled up.
Each category is featured below on three rows. Please note that not all styles pair together. Our Education team can help discuss the perfect class for your salon team.
1. Set
2. Styled Down
3. Styled Up
Pin Curl The Icon The Artist Vertical Set The Supermodel The Bohemian Classic Set The Muse The Minimalist
Studio Sessions
• BOOK VIA ACCOUNT MANAGER OR EDUCATOR
• MANNEQUINS AND TRIPODS WILL BE PROVIDED (LOOK AND LEARN DO NOT INCLUDE THESE AS THESE SESSIONS WILL FOCUS ON MORE CONTENT)
NSW
Adam Dyer
Commencing his career in the UK, Adam has made his mark in Australia since arriving in 2014, aligning himself with renowned names in the country's hair industry. His immense passion for precise hair cutting and editorial styling is unmistakable, fuelling his dedication to mentor like-minded individuals as has fast become one of Australia’s most requested artists. Serving as Oribe Australia's National Educator since 2017 through his collaboration with Rogue Beauty, Adam has graced international fashion shows in Europe and the U.S.A. Anchoring himself at Wildlife Hair, overlooking Sydney and the Harbour Bridge.
@ADAM__DYER
Styling / Cutting
Terry Robertson
A salon owner and stylist for almost two decades, began in the UK, traversing cities and countries to refine his craft, collaborating with industry luminaries and prestigious brands like Oribe and Hermes. Recently establishing his salon, Tyco Creative, in Brisbane, Terry envisions a future brimming with growth, education, and sharing expertise within the hairstyling community.
@TERRYROBERTSON
Styling
• LOCATION TO BE CONFIRMED WITH INVITE WHAT YOU MUST BRING WITH
With over 15 years of experience in the hairdressing industry, Tiffany began her career in Loxton, South Australia, before moving to Adelaide, where she worked under the mentorship of Damien Rinaldo at Boris the Cuttery. A year ago, she fulfilled her dream of opening Iris House of Hair, focusing on personalized, uplifting client experiences. Tiffany has worked with top brands like Redken, L'Oréal, and R+Co, earning accolades such as South Australian Hairdresser of the Year and a spot on the prestigious F.A.M.E. Team. Passionate about creativity and education, she continues to push the boundaries of her craft while sharing her knowledge to inspire others. Tiffany is excited for the future and the endless opportunities for growth within the industry.
@ TIFFANYDECAUX / STYLING / CUTTING / COLOUR
PENNY JENNIFER - NSW
A seasoned hairstylist with a rich 16-year career, fuelled by a lifelong influence from her family’s hairdressing legacy. Beginning at Dublin’s acclaimed Brown Sugar and later refining her skills at Barney Martin in Sydney, Penny absorbed knowledge from industry luminaries like Paloma, Barney Martin, and Laura Reid while collaborating with top-tier brands such as Oribe, R+Co, and participating in Australian Fashion Week. Penny’s passion for education stems from a belief in embracing change for growth. She envisions a future marked by a brand that champions education, granting her the freedom to explore new horizons and evolve her craft.
@PENNYJENNIFER_ - STYLING / CUTTING / COLOUR
RYAN KING - QLD
With 17 years in the industry, Ryan King’s journey began in 2007 when he traded a rainy carpentry apprenticeship in England for a career behind the chair—a decision inspired by his mum and never regretted. Honing his craft in London alongside top stylists, Ryan developed his expertise in precision cutting. Having lived in both London and Brisbane, he’s thrived in creative roles with brands like Evo and De Lorenzo, performing internationally, leading shows, and mentoring future talent. Known for styles that celebrate shape, silhouette, and multi-tonal colour, Ryan is pursuing the Queensland Hairdresser of the Year and Master Cutter titles in 2025. Now a salon owner and R+Co Artist team member, he’s passionate about elevating the industry and nurturing creativity.
@RYANKINGHAIRCUTTER / STYLING / CUTTING
ELLY PAYNTER - VIC
A seasoned salon owner, colourist, and educator, kindled her hairdressing journey 17 years ago in rural Victoria, evolving swiftly through apprenticeships and city ventures, showcasing her versatility and passion. Collaborating with renowned mentors and brands like R+Co and Oribe, she's recently opened her new studio, aiming to share her expertise through workshops and events, marking a significant milestone in her illustrious career.
@ELLYHAIRPAYNTER - COLOUR
STEVIE VINCENT - WA
A salon owner, entrepreneur, and educator, began her journey at 15, excelling in cutting, styling, and colour. Passionate about inclusivity and clean, safe products, she advocates for gender-neutral spaces and toxin-free products in her two Western Australia-based salons. Balancing her career, she dedicates time to support mental health through volunteering at Lifeline Australia.
@STEVIEVINCENTCREATIVE / STYLING / CUTTING
R+CO ON TOUR
Your career’s true adventure begins when you step inside R+Co On Tour, a world built on memorable highs: high-level education, high inspiration and high energy!
Immerse yourself in the fun of connecting with peers as you watch live cutting, styling, and color demonstrations transformed the way only the
Space is limited and will be reserved on a first-come, first-served basis. 6.30pm-8.00pm.
Tiffany Decaux + Penny Jennifer + Elly Paynter
+ Penny Jennifer
R+CO EXCURSIONS
Tiffany Decaux + Penny Jennifer Tiffany Decaux + Ryan King
Stevie Vincent + Elly Paynter Elly Paynter
STUDIO CLASSES
Elly Paynter
July 7th / 10am-4pm
Ryan King Ryan King March 10th / 10am-4pm May 5th / 10am-4pm
Decaux Ryan King October 6th / 10am-4pm September 15th / 10am-4pm
PAY BY ACCOUNT OR USE YOUR EDUCATION POINTS
TICKET PRICES:
$360 OR 18,000 EDUCATION POINTS
• BOOK VIA ACCOUNT MANAGER OR EDUCATOR
• MANNEQUINS AND TRIPODS WILL BE PROVIDED (LOOK AND LEARN DO NOT INCLUDE THESE AS THESE SESSIONS WILL FOCUS ON MORE CONTENT)
On this free platform, you will learn about the brand universe of R+Co with bite-size videos your stylists can access and view in their own time.
DIGITAL EDUCATION SESSIONS
4 SESSIONS THROUGHOUT 2025
COST: COMPLIMENTARY
COLOURED BY R+COLOR, POWERED BY ROGUE BEAUTY WITH ALEX
VIC- April 28th
QLD - June 16th
NSW - August 11th
COST: $360 OR 18,000 EDUCATION POINTS
CELEBRITY STATUS MASTERCLASS WITH WENDY ILES
Date: TBC
COST: $99 OR 4,950 EDUCATION POINTS
BOOKINGS DETAILS
All bookings through your Account Manager or Educator.
CANCELLATION POLICY
• All education bookings need to be cancelled at least 7 days in advance to avoid full payment of the education session. Unless it is an On-Demand session where 14 days notice is necessary to avoid full payment of the education session.
• To cancel – contact must be made to your Account Manager or Product Educator no later than 7 days prior to the event.
• Late Cancellations / No Show will forfeit full value of ticket price regardless of the payment booking option they selected originally (account or points).
SWAG SUPPORT
WHETHER IT’S A SELECTION OF OUR best selling products, THE newest innovation TO LAUNCH, OR branded swag FOR YOUR EDUCATION CLASSES - we’ve got you AND YOUR GUESTS COVERED FOR YOUR OWN ARTISTIC EDUCATION.
TO AN ONLINE ORDERING, REWARDS AND DISCOVERY PLATFORM FOR pros only
ACTIVATE YOUR ACCOUNT NOW
Shop R+Color (semis only), Alex Loves Colour, IGK Hair and Hot Tools.
our BRANDS
BEHIND OUR CURATED COLLECTION OF international brands IS A COMMON THEME - THEY'RE ALL-ARTIST DRIVEN, WITH best-in-class FORMULATIONS AND CREATED BY leaders in their field.
R+CO IS ABOUT AN EXPERIENCE.
A FEELING, PLACE, STYLE OR ATTITUDE
R+Co is a collective of some of the most forward-thinking, rule-bending hairstylists in the business. R+Co is a think tank of top editorial and salon stylists and educators—with a combined century of hairdressing knowledge and experience.
R+Co is about an experience. The packaging and fragrances
were designed to enhance that experience and evoke a feeling, place, style or attitude. You’ll know just by looking at a bottle or tube what a product is meant to do, and the subtle yet sophisticated fragrances — meant for both men and women.
• Vegan
• Cruelty Free
• Leaping Bunny Certified
• Gluten Free
• Colour-Safe
• Formulated without Parabens, Sulphates (SLS or SLES), mineral oil and petrolatum
GLAMOUR, SOPHISTICATION & UNPARALLELED QUALITY
R+Co BLEU, the new couturecaliber capsule collection from R+Co, combines modernity and style with breakthrough innovations in ‘skin-care inspired’ formulation. Consciously created with iconic packaging design, this new range brings glamour, sophistication and unparalleled
quality to daily hair care.
R+Co BLEU is proud to make a lasting commitment to the environment and to consumers with cutting-edge packaging that is both recycled (using 100% PCR material) and recyclable. R+Co BLEU has also partnered with One Tree Planted, to which a portion of every purchase is donated in order to aid global reforestation efforts.
• Vegan, Cruelty Free & Leaping Bunny Certified
• Formulated without Parabens, Sulphates
• (SLS or SLES), mineral oil and petrolatum
• Gluten Free
• Colour-Safe & UV Protection
• Made from Recycled & Recyclable material (100% PCR material)
COLOURIST DRIVEN, MODERN AND CLEAN FORMULATIONS
R+Color, a brand led by colourists and created with a collective approach to colour – no matter what your style, your expertise – there’s a place for you here. R+Color is a modern portfolio, with BondtechTM used across all products to ensure optimal hair health.
R+Color is proud to focus on stylist and client wellness with formulations that are
• Vegan
• Gluten Free
• Leaping Bunny Certified
• PPD Free
• Fragrance Free
• Resorcinol Free
• Silicone Free
• Paraben Free
• Mineral Oil Free*
• Ammonia Free**
CRAFTSMANSHIP, PERFORMANCE AND DECADES OF STYLING EXPERIENCE
Oribe began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. For co-founders Daniel Kaner and Tevya Finger, it was time to create a pivot in the market, and the perfect collaborator was discovered in icon Oribe Canales. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care.
This award-winning brand fulfils the demands of the most discerning hairstylists and clients by delivering a never-beforeexperienced level of performance, with an intoxicating signature scent and accessory-like packaging.
All the products are gluten-free, cruelty-free, colour and keratin treatment safe and have UV protection for the hair. They perform like magic.
• Dermatologist tested
• Provides UV protection
• Safe for colour and keratin treated hair
• Sulfate, paraben and gluten free
• Vegan & animal cruelty free
100% VEGAN AND CRUELTY-FREE PRODUCTS WITH LOVE FOR ANIMALS AND THE ENVIRONMENT IN MIND.
Maria Nila’s vision is to lead sustainable beauty with a clear purpose and to provide the world with a professional hair care brand that consists of carefully chosen ingredients and colour protecting formulas that makes it easier for professionals and consumers to take a step towards a more environmentally friendly future.
Founded back in 1999 in a garage in the South of Sweden, the Wikstöm family started researching and mixing ingredients
for hair care products. With inspiration from founder Ann’s great-grandmother Maria Nila, who showed great respect for the planet and animals, our philosophy of providing the world with vegan and friendly beauty was born. Today, although Maria Nila can now be found in 45 countries across 3 continents, the brand is still proud to be a family-run business.
Maria Nila’s production plant located in Helsinborg, Sweden,
is where the magic happens - this is where the very best developers and chemists work with passion to select the highest quality ingredients to formulate the amazing clean purpose, colour protecting formulas that are without sulfates or parabens.
• Vegan, Cruelty Free &
• Leaping Bunny Certified
• Formulated without Parabens,
• Sulphates (SLS or SLES)
• Gluten Free
• Colour-Safe
EXPLORE
MINIMALISM MEETS MAXIMUM PERFORMANCE
Iles Formula is a breath of fresh air with a super curated range of products that phenomenally nurtures hair. Created by a world renowned hairdresser with a high demand clientele, Iles Formula remains a family owned and operated business.
• Leaping Bunning certified
• No allergens
• Colour-safe
• Free of sulfates, parabens, and silicones
• Biodegradable
AWARD-WINNING AND THE GOLD STANDARD FOR PROFESSIONAL HAIR STYLISTS AROUND THE WORLD.
A brand inspired by what happens in the salon, behind the chair - founded by four stylists across three cities - with one mission: to listen to their customers’ hair confessions and concerns to ultimately create the next generation of products to keep hair healthy and achieve the current “it” look, without fuss.
• Vegan & animal cruelty free
• Leaping Bunny certified
• Safe for coloured and chemically treated hair
• Made without sulfates (SLS or SLES), parabens, petrolatum, mineral oil and gluten
EXPLORE THE RANGE ON ROGUE PRO
CREATED TO ENHANCE SALON AND CLIENT EXPERIENCES WITH AN INNOVATIVE AND EFFORTLESS REPLICATION OF PERFECTLY HAND-CUT FOIL.
With over 12 years of salon experience and as one of Australia’s leading hair colourists, founder Alex developed a creative desire and passion for foil functionality and design, Alex Loves Colour foils were born.
Subverting the mundane, each collection is an artistic collaboration led by the creative mind of Alex. Exploring quirky and unique references to the salon environment designed to create excitement and a sense of discovery as you work with
the products. The attraction transcends design with each box of foils developed to provide the most exceptional results with ease through perforated access points, embossed bumps for grip and two pre-cut sizes.
AWARD-WINNING AND THE GOLD STANDARD FOR PROFESSIONAL HAIR STYLISTS AROUND THE WORLD.
Preferred by stylists around the world, Hot Tools combines cutting-edge technology, ground-breaking designs and hair industry expertise for an affordable range of heat styling tools that delivers flawless results time after time.
