IF THE CONCEPT FITS, Grab It!
Established since 1984, TungLok Group is a Singapore-grown SGX-listed company with
40 years of successful track record in owning and operating award-winning restaurants in both Singapore and in the region. It now offers you the following brands and restaurant concepts for Licensing Opportunities.
(jasminechen@tunglok.com) / Amanda
• Orchard Central, Singapore
• PLQ Mall, Singapore
• d’Arena, Singapore
• Park Regis Hotel, Singapore
• Gardens by the Bay, Singapore
• SM Mall of Asia, Manila, The Philippines
• City of Dreams, Manila, The Philippines
• Gateway Mall 2, Manila, The Philippines
TungLok Seafood specialises in the best of Singapore-style seafood created with award-winning recipes. The Singapore Chilli Crab, Black Pepper Crab and the original Wasabi-mayo Prawn are amongst its specialties.
• Orchard Central, Singapore
• VivoCity, Singapore
• Northshore Plaza II, Singapore
• Grand Front Osaka, Osaka, Japan
• Shinjuku, Tokyo, Japan
Dancing Crab, launched in April 2014, is an original fun and vibrant dining concept by TungLok Group. It offers seafood boil, lobster rolls and great seafood dishes, alongside thirst-quenching lemonades, cocktails, craft beers and lively music to complete the dining experience.
(amandaliman@tunglok.com)
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Ya Kun lslandwide Outlets:
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North: Canberra Plaza,Causeway Point,HOB Hub,JubileeSquare,Junction 8, Kampung Admiralty, Northpoint City,Sun Plaza,SembawangShopping Centre,SAFRA Toa Payoh & Thomson Plaza North-East: Anchorvale, Compass One, CitySquare Mall, Heartland Mall, NEX, Oasis Terraces, The Seletar Mall, Woodleigh Mall & Waterway Point East: Aperia Mall, Bedok Mall, Changi City Point, CenturySquare,E!Hub @ Downtown East,East Point Mall, 」ewel, Paya Leba「Square, Parkway Parade, Plaza 8, Changi Airport Tl, Changi Airport T2, Changi Airport T3 & White Sands South: Harbourfront Centre & YivoCity West: Bukit Panjang Plaza, Bukit Timah Plaza, The Clementi Mall, Fusionopo li s, Hillion Mall, Holland Pia互a, IMM,Shell」alan Ahmad Ibrahim,」EM, Jurong Point, Lot One, The Met「opo li s, Ng Teng Fong General Hospital, Westgate, West Mall & Yew Tee Point Central: 1 OOam, 1 Raffles Place, ARTRA, Beach Road, Bugis Junction, Clarke Quay Central, Chinatown Point,FarEast Plaza,Fa「EastSquare,Frasers Tower,Fortune Centre,Funan,Great World City,Hong Leong Building, ION Orchard, Margaret Ma「ket, MarinaSquare,Maxwell, People's Park Centre, Paragon, PlazaSingapura, Raffles City,Shaw Plaza,Suntec City, Tiong Bah「u Plaza, Tang Plaza,Takashimaya & UnitedSqua「e Global Markets: Cambodia,China,Hong KongSAR,Indonesia, Japan,MacauSAR,Malaysia,Myanmar,South Ko「ea,Thailand & The Philippines
US Pizza steadily attracting hordes of customers in the region
稳步扩张的披萨连锁店正在东盟地区吸引大批忠实消费者
您认为的常识真的是常识吗?
解锁公开演讲的未来
年亚洲特许经营与授权展 - 贸易与工业高级国务部长兼文化、 社区和青年高级国务部长的演讲（摘录）
Franchise & Licensing Asia 2024 – Speech from President of FLA
新加坡特许经营与授权协会会长致辞
Attap House is the first-of-its-kind local coffee-shop restaurant
首家当地咖啡店风格的餐厅
The Business Show Asia post event 2024
亚洲商业展展后报告
新加坡-墨西哥商会的早餐会议
Franchise Expo Malaysia 2024
No om the Editor
FNOTE FROM THE EDITOR 编辑的话
built a solid , will often s ecause many ent hising , this is na xpansion.
江进兴
Albert Kong
Editor 编辑
I opine that before venturing overseas, doing tons of pre-entr y homework, and evaluating the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environment al, and Legal factors (PESTEL) is tot ally essential.
It’s interesting to see how franchise shows in different countries sometimes overlap, indicating the high demand and popularity of franchising in the region. The specific shows I am referring to are:
However, in my 33 years in franchise consulting , I have seen many franchisors rush overseas in the most unprepared conditions – e.g ., when their nancial position is still relatively weak; when their team members are still inexperienced and psychologically unprepared to travel frequently overseas; and when their intellectual propert y protection is not in place…
May 2022 be a year when great breakthroughs happen for the good of all humanit y
看到不同国家的特许经营展会有时会重叠，确实表明该地 区对特许经营的高需求和受欢迎程度。我所指的具体展会 是：
Albert Kong
Editor 编辑
1. Vietnam: Vietnam International Retailtech & Franchise Show (VIETRF), taking place from October 31 to November 2, 2024.
1. 越南：越南国际零售科技与特许经营展览会 （VIETRF），将于2024年10月31日至11月2日举行。
2. 韩国：韩国国际特许经营商业博览会，也定于2024年 10月31日至11月2日举行。
2. Korea: Korea International Franchise Business Expo, also scheduled for October 31 to November 2, 2024. Similarly, the last quarter saw a clash between
1. Malaysia: Malaysia International Retail & Franchise (MIRF) Exhibition, held in the middle of July 2024.
Interestingly, I recently read an article about international expansion by Wharton management professor Exequiel (Zeke) Hernandez who studied a phenomenon in the banking industr y in his paper, “When Do Ethnic Communities A ect Foreign Location Choice? Dual Entr y Strategies of Korean Banks in China” Professor Hernandez mentioned the example of a Korean bank which, among other strategies it deploys, open branches in China populated by people of its own ethnic group.
同样，上个季度也出现了展会重叠的情况：
1. 马来西亚：马来西亚国际零售与特许经营展览会 （MIRF），于2024年7月中旬举行。
2. Thailand: Thailand Franchise & Business Opportunities (TFBO) Show, which also took place in mid-July 2024.
The topic might seem unusual, but the phenomenon of rms expanding into foreign markets [to follow immigrants] is actually quite common. I am inclined to see Philippines’ fast-food Jollibee as a real example. Their rst outlets were in California because there are many Filipinos who live there…
These overlaps indeed reflect the continual popularity of franchising in the region, as multiple countries host significant franchise events around the same time, attracting businesses and investors eager to explore new opportunities.
2. 泰国：泰国特许经营与商业机会展览会（TFBO），也 在2024年7月中旬举行。
这些重叠确实反映了该地区特许经营的持续受欢迎程度， 因为多个国家在相同时间段举办重要的特许经营活动，吸 引了希望探索新机会的企业和投资者。
The protection of intellectual property (IP) is crucial in the franchising world. The idea that “you can’t lend what you do not own” underscores the necessity of securing and defending IP rights before expanding through franchising. However, it’s equally important to approach potential infringements with a balanced perspective. This edition’s article (pages 28-30) makes an interesting read.
May franchising grows healthily all over the world.
But not all companies will nd it desirable to locate where immigrants from their home countr y live. There are cases in which companies deliberately avoided locating where immigrants live because they didn’t want to be associated with catering to a ‘niche-y’ ethnic group of customers or workers. Instead, they actually wanted to ser ve the broader market. Professor Hernandez’s ‘dual entr y strategy’ is quite interesting “If I am a rm and I’m considering expansion into a location that has an ethnic population, I’m going to do it if that location has a weak institutional environment weak courts, weak laws, weak propert y rights — but I will not or I will be at least much less swayed by the ethnic population in places where institutional environments are strong”
Publisher 出版
Asiawide Franchise Consultants Pte Ltd
爱思威特许经营顾问有限公司
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Media Reps 广告代理 albert@asiawidefranchise.com.sg
MCI (P) 050/04/2024
Editor-In-Chief 总编辑 Albert Kong 江进兴
We welcome views and comments from our readers. Correspondence should be addressed to Editor-inChief at the above address.
Asia Franchise & Business Opportunities (AFBO) reserves the right to edit letters for publicaiton and also reserves the right to refuse advertising. With the publicaiton of AFBO, Asiawide Franchise Consultants Pte Ltd is not offering legal, financial or any professional advice or endorsements. Readers are encouraged to seek advice from professionals in specialized fields before acting on any information published herein. The views and opinions expressed in AFBO are those of the author(s) and do not necessarily reflect the views and opinions of Asiawide Franchise Consultants Pte Ltd
我想再一次强调知识产权（IP）的保护在特许经营领域至 关重要。
“你不能借出你不拥有的东西”这一观点强调 了在通过特许经营扩展之前，确保和捍卫知识产权的重要 性。然而，同样重要的是，以平衡的视角看待潜在的侵权 问题。本期文章（第28-30页）对此有有趣的探讨。
愿特许经营在全球健康发展。
O w n a B U S I N E S S L E G A C Y G E N E R A T I O N S that will last for
with
Montessori Pre-School Education
“It is the child who makes the man, and no
made by the child he once was”
man exists who was not
~ Dr. Maria Montessori
The Modern Montessori International Group is a key player in the Pre-School industry, with close to 100 pre-school centres operating in 15 countries
Our U K based Montessori pedagogy, which stresses on freedom for children to explore the environment, resonates with parents’ deepest desire and love for their children
Our highly-acclaimed, multiple-award winning organisation is offering attractive franchise packages that are engineered for success with the following benefits:
Higher chances of success
Shorter learning curve
Established trademark
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U K based unique curriculum Training and excellent support services Proven business model Smooth transfer of management expertise
Come join the MMI family, and we will empower you with the knowledge and expertise to venture boldly and blaze trails in the pre-school industry!
79 Anson Road, #13-05 Singapore 079906
Email: enquiry@modern-montessori com
For more information, please contact us at: Fax: (65) 6220 2400
Tel: (65) 6220 8200
Website: www modern-montessori com Like us: Modern Montessori International Group
Home of Singapore’s Most Famous Curry Puffs
story in 1956 at a small coffee shop stall opposite the then Rex Cinema. Easily recognisable by the iconic yellow signage with its signature curry puff on it, the brand has won the hearts of Singaporeans and tourists who savour this aromatic pastry that’s encased with its signature curried potatoes, chicken chunks and eggs.
Old Chang Kee has been awarded a myriad of awards including Rotary-ASME Entrepreneur Award, Entrepreneur of the Year (1992); Singapore Promising Brand Award (2004); Singapore Promising Brand Distinctive Award (2005); Heritage Brand Award (2005); named Top 20 World’s Best Fast-Food Chains in Travel+Leisure magazine (2012); Influential Brands Awards (2013-2017, 2024); and Influential Brands Hall of Fame (2017). It also received its halal certification in 2005 and has been publicly listed on the Singapore Stock Exchange since 2008.
Today, Old Chang Kee has over 100 stores worldwide, including Singapore as well as overseas outlets in Australia, Indonesia, Malaysia and Britain (London), serving over 60,000 customers daily. It also boasts a range of subbrands and restaurants under its portfolio which include Curry Times, Dip ‘n’ Go, Old Chang Kee Catering and O’ My Darling.
The Franchise Benefits:
• Kick starts a business using our successful proven model.
• Running a business with ‘cash’ taking, having almost no credit risks.
• Leverage on Old Chang Kee’s brand name.
• Sell our distinctive and exclusive products, including our signature Curry Puffs.
• Simple and efficient outlet set-up
• Efficient and reliable support from Old Chang Kee management.
老 曾记于1956
年在当时的丽士戏院对面的一个小咖 啡店摊位开始了它振奋人心的故事.标志性的黄色 标志和标志性的咖喱泡芙很容易辨认,该品牌赢得 了新加坡人和游客的心.他们热爱品尝这种包裹着标志性咖喱 土豆、鸡肉块和鸡蛋的芳香糕点。
老曾记荣获了许多奖项,如-ASME Entrepreneur Award, Entrepreneur of the Year (1992); Singapore Promising Brand Award (2004); Singapore Promising Brand Distinctive Award (2005); Heritage Brand Award (2005); named Top 20 World’s Best Fast-Food Chains in Travel+Leisure magazine (2012); Influential Brands Awards (2013-2017, 2024); 和 Influential Brands Hall of Fame (2017)。老 曾记也在2005年得到回教清真（halal）的执照, 以及在2008年 在新加坡交易所上市。
迄今为止,老曾记已拥有超过100间店铺在新加坡,澳大利亚, 印尼,马来西亚和英国.每天拥有6万个客人的光顾.老曾记也 拥有其他品牌如Curry Times, Dip ‘n’ Go, Old Chang Kee Catering 以及 O’ My Darling.
A STEADILY EXPANDING PIZZA CHAIN IS DRAWING HORDES OF LOYAL CUSTOMERS ALL OVER SOUTHEAST ASIA
The founder of this chain, US Pizza is truly a man with pizazz.
Jeremy Hiew is a luminary in the culinary and business spheres. He began his glorious food & beverage journey in 2015 armed with a Bachelor’s degree in Accounting and Finance from the University of Anglia Ruskin (ARU). His academic prowess expanded with a Master’s in Economics from the University Science Malaysia (USM). These educational foundations, including his stint as an investment banker for 10 years laid the groundwork for a remarkable career that seamlessly blended his financial expertise with culinary innovation.
As the Founder and Managing Director at US Pizza Group of Companies, he has led his capable team of partners and employees into a diversified group comprising brands, in addition to US Pizza, like Marshall’s Burger, Saigon Bowl, Rollney, OldTown Robotic (as Master Franchisee). His ambition is to turn US Pizza into the fastest growing pizza chain in ASEAN (a booming region with 600 million plus people, comprising mainly young people.)
Wow Factors:
After careful financial modeling and based on his outlets’ data, he is confident that franchisees can recoup their investment within 1-2 years. Not only that, he ensures that he gets the Halal certification in the markets he operates in so that he can cater also to the Muslim consumers. Due to the popularity of his food and the efficient management of his operations, he has successfully grown US Pizza to be the fastest growing local pizza chain in Malaysia with over 90 outlets nationwide. US Pizza is opening another 3 outlets in Singapore by the end of 2024. It already has close to 10 outlets in Indonesia.
“Pizza is the world’s favorite food! Whether meaty, vegetarian or halal, one can find different pizzas all over the world, including in Malaysia,” he said. “Thanks to this rich history, we’re able to enjoy a variety of pizzas in Malaysia now with American-type pizzas being a more popular choice. When we think about some good American pizzas in Malaysia, US Pizza immediately pops up in our minds. We ’ve been serving pizzas in Malaysia since 1997, so no matter what kind of pizza lover you are, we’ve got your cravings sorted! With over 70 items on our menu, there’s something for everyone. All our pizzas are Halal certified; Made with 100% premium cheese; Oil-free screen pizza; Made with original hand-tossed dough; Topped with fresh ingredients; Topped with US-formulated sauces. Our style of pizza—the crust-- is not too thick or thin; it gives you just the right bite. Moderately covered in sauce and cheese and topped with your toppings of choice, every bite is a sure delight. That’s why we’re the pizza professionals! And I want to share this great business with entrepreneurs all over the buzzing ASEAN region via franchising,” he said. Business Journey: Since its founding in 1997 in Greenlane, Penang, by American visionary Donald Duncan, US Pizza has been a source of joy for Malaysia’s pizza enthusiasts. The introduction of the distinctive dough and tomato sauce recipe, affectionately known as the “Duncan Sauce,” set the foundation for what would become a beloved brand. In 2015, Jeremy, fueled by cherished childhood memories
and a love for pizza, took over the business, steering it from a single outlet to an international brand across Malaysia, Indonesia, and Singapore. This growth is testament to his fervor for crafting delectable pizzas and delivering extraordinary dining experiences.
Overcoming Challenges:
One of the significant challenges Jeremy faced was shifting the perception that pizza is not an everyday food. He addressed this through public education, robust marketing and branding strategies, and by promoting US Pizza’s unique American-style pizzas with a local twist. These initiatives have successfully elevated US Pizza to be among the top three pizza brands in Malaysia, making it a beloved household name.
Commitment to Quality:
US Pizza stands out for its unwavering dedication to quality. Its approach blends American pizza traditions with locally cultivated recipes, offering a diverse range of flavors that entice patrons time & time again. With over 70 items on the menu, all US Pizza’ pizzas are Halal-certified, made with 100% premium cheese, and baked to perfection.
Awards & Recognitions:
Jeremy’s innovative leadership has garnered numerous accolades, including:
• Asia Halal Brands Award (2019) - Best American Pizza
• The BrandLaureate World Halal Best Brands E-Branding Awards (2021)
• Malaysia Franchise Awards (2022, 2023) - Emerging Franchisor of The Year
• SOBA Star Outstanding Business Award (2023) - Best Green Initiative, Best Innovation
Vision for the Future:
Jeremy’s vision is to drive US Pizza towards becoming a leading and innovative player in the pizza industry across Malaysia and the ASEAN region. Through the franchise model, US Pizza is committed to delivering exceptional quality, expanding its market presence, and fostering sustainable practices. Jeremy is determined to redefine the pizza experience, making a lasting impact on customers and communities throughout the region.
Franchise Opportunity:
At the core of US Pizza’s operations is an enduring commitment to offering the finest products and genuine, heartfelt service. Becoming a US Pizza franchisee offers the benefits of joining a recognized brand with a proven business model, extensive support, and a dedication to innovation. We are looking for passionate partners to grow with us as we continue our expansion. www.uspizza.com
Steven Phang Director
Jeremy Hiew Founder/ Managing Director
Lee Jyh Perng Director
邱
健昌是饮食和商业领域的杰出人物。他有优越的学 历，获得了安格利亚鲁斯金大学 (ARU) 的会计和 金融学士学位，在2015年开始了他辉煌的食品和饮 料之旅。他获得了马来西亚理工大学 (USM) 的经济学硕士学 位，学术实力进一步提升。这些教育基础，包括他担任投资 银行家10年的经历，为他非凡的职业生涯奠定了基础，将他 的金融专业知识与烹饪创新完美地融合在一起。
作为 US Pizza 集团公司的创始人兼董事总经理，他带领 一支能力出众的团队，将 US Pizza 打造成一个多元化的 集团，除了 US Pizza 之外，集团旗下还拥有 Marshall’s Burger，Saigon Bowl, Rollney, 和 OldTown Robotic (总加 盟商)品牌。
他的雄心是将 US Pizza 打造成东盟（一个拥有6亿多人口、 主要为年轻人的蓬勃发展的地区）增长最快的披萨连锁店。
令人惊叹的两大因素：经过仔细的财务建模和门店数据分 析，他相信加盟商可以在1-2年内收回投资成本。不仅如此， 他还确保在进入的市场获得清真认证，以便满足穆斯林消费 者的需求。
由于高度受欢迎的食品和高效的运营管理，他成功地在全国 开设90多家门店，将 US Pizza 发展成为这区域增长最快的 亚洲披萨品牌。到2024年底，US Pizza 将在新加坡再开设 3 家门店。它在印度尼西亚已经有近10家门店。
“披萨是世界上最受欢迎的食物！无论是肉类、素食还是清 真食品，人们都可以在世界各地找到不同的披萨，包括在亚 洲，”他说道。“得益于丰富的历史，我们现在能够在这区域 享受各种披萨，而美式披萨更受欢迎。当我们想到一些美味 的美式披萨时，US Pizza 立即浮现在我们的脑海中。我们自 1997年起就在马来西亚供应披萨，无论您是哪种披萨爱好者， 我们都能满足您的需求！我们的菜单上有超过70种菜肴，适合 每个人。我们所有的披萨都经过清真认证，采用 100% 优质奶 酪制成，无油筛网披萨，采用原创手抛面团制成，配以新鲜食 材，浇以美国配制的酱料。我们的披萨特色——饼皮——不太 厚也不太薄，口感恰到好处。披萨上涂着适量的酱汁和奶酪， 再配上您选择的配料，每一口都令人愉悦。这就是我们成为披 萨专家的原因！我想通过特许经营的方式，与整个东盟地区的 企业家分享这项伟大的事业，”他说。
商业历程 ：自1997年由美国梦想家唐纳德·邓肯先生在槟 城格林兰创立以来，US Pizza 一直是马来西亚披萨爱好者 的欢乐源泉。独特的面团和番茄酱配方（昵称“邓肯酱”） 的推出，为这个受人喜爱的品牌奠定了基础。2015年，邱 健昌怀着珍贵的童年记忆和对披萨的热爱，接管了这家披萨 店，将其从一家单一门店发展成为一个遍布马来西亚、印度 尼西亚和新加坡的国际品牌。这种增长证明了他对制作美味 披萨和提供非凡用餐体验的热情。他希望东盟地区能够享受 US Pizza 的产品。
克服挑战 ：改变披萨不是日常食物的观念，是邱健昌面临的 重大挑战之一。他通过公共教育、强力营销和品牌战略，以 及推广 US Pizza 独特的美式披萨和当地风味来解决这个问 题。这些举措成功将 US Pizza 提升为马来西亚三大披萨品 牌之一，成为深受喜爱的家喻户晓的品牌。
品质承诺：对品质的不懈追求使得US Pizza 脱颖而出，它将 美国披萨传统与当地食材进行融合，提供各种口味的产品， 使其一次又一次吸引顾客。它的菜单上有70多种菜品，所有 US Pizza 披萨均经过清真认证，采用100%优质奶酪制成，品 质完美。
奖项和认可：邱健昌的创新领导力赢得了众多赞誉，包括：
• 亚洲清真品牌奖（2019年）- 最佳美式比萨
• BrandLaureate 世界清真最佳品牌电子品牌奖（2021年）
• 马来西亚特许经营奖（2022年、2023年）- 年度新兴特许 经营商
• SOBA Star杰出商业奖(2023年)- 最佳绿色倡议、最佳创新 未来愿景：邱健昌的愿景是推动 US Pizza 成为马来西亚和 东盟地区披萨行业的领先和创新推动者。通过特许经营模 式，US Pizza 致力于提供卓越的品质、扩大其市场影响力并 促进可持续发展。他决心重新定义披萨体验，对整个地区的 客户和社区产生持久的影响。
特许经营机会：US Pizza 运营的核心是始终致力于提供最优 质的产品和真诚、贴心的服务。成为 US Pizza 特许经营商 可让您加入一个拥有成熟商业模式、广泛 支持和创新奉献精神的知名品牌。我们正 在寻找充满热情的合作伙伴，与我们一起 成长，继续扩张。
稳步扩张的披萨连锁店正在东盟地区吸引大批忠实消费者 www.uspizza.com
Unlocking the Future of Public Speaking in Asia
Speech Academy Asia offers an exclusive opportunity to prospective franchisees with a leading institution that specializes in public speaking and communication skills. Our unique, trademarked methodologies, including Speech Linguistic Patterns™️ (SLP) and Neuro Somatics™️, set us apart by equipping individuals with the tools needed to master effective communication and emotional control. These methods, combined with our experiential learning approach, make our training programs unparalleled in the industry. This franchise opportunity is ideal for passionate entrepreneurs, educators, and professionals with a vision for transforming lives. Whether you have a background in education, communication, or business, joining Speech Academy Asia as a franchisee will allow you to be at the forefront of an educational movement that empowers individuals of all ages.
Join our rapidly growing network today. With endorsements from prominent figures such as Minister Alvin Tan, who mentioned us in his speech at the Franchising & Licensing Asia (FLA) 2022, and a proven track record in training students from prestigious Ministry of Education (MOE) schools across Singapore, there has never been a better time to invest in a Speech Academy Asia franchise. We are expanding across Asia, with established branches in Singapore, Indonesia, and Brunei. We are actively seeking franchise partners in new territories across Asia to bring our revolutionary communication programs to a broader audience.
We have successfully trained over 10,000 children across Asia, equipping them with the confidence and skills needed to excel in life. These techniques have also been implemented in over 200 MOE schools and corporate clients, ensuring that our students not only excel in public speaking but also in leadership and interpersonal communication.
Speech Academy Asia (大致翻译为亚洲公共演讲学院)为潜 在加盟商提供独家机会，与一家专注于公共演讲和沟通技巧 的领先机构合作。我们独特的注册方法，包括语音语言模式™️ (SLP) 和神经体细胞™️，通过为个人提供掌握有效沟通和情绪 控制所需的工具，使我们与众不同。这些方法与我们的体验 式学习方法相结合，使我们的培训计划在行业中无与伦比。 此特许经营机会非常适合充满激情的企业家、教育工作者和 有改变生活愿景的专业人士。无论您拥有教育、传播或商业 背景，加入 Speech Academy Asia 成为加盟商都将使您站在 教育运动的最前沿，为所有年龄段的人赋能 立即加入我们快速发展的网络。凭借新加坡贸易和工业部 政务部长陈圣辉的支持，他在2022年亚洲特许经营与授权 (FLA)开幕的演讲中提到了我们，以及在培训新加坡各地著名 学校学生方面拥有良好的记录，投资Speech Academy Asia特 许经营权的最佳时机已经到来。我们正在亚洲各地扩张，在 新加坡、印度尼西亚和文莱设有分支机构。我们正在亚洲各 地的新地区积极寻找特许经营合作伙伴，将我们革命性的沟 通计划带给更广泛的受众。
我们已经成功地培训了亚洲各地10,000名儿童，使他们具备 在生活中脱颖而出所需的自信和技能。这些技术还已在200 多所教育部学校和企业客户中实施，确保我们的学生不仅在 公开演讲方面表现出色，而且在领导能力和人际交往方面也 表现出色。
Extract of Speech by Guest-of-Honour of Franchising and Licensing Asia (FLAsia) 2024
Ms Low Yen Ling
Senior Minister of State for the Ministry of Trade and Industry (MTI) and Ministry of Culture, Community and Youth (MCCY).
The theme of this year’s FLAsia, “Resilience in Franchising: Evolve to Thrive”, is timely and relevant for the franchising sector. Amid everchanging consumer preferences, technological advancements and unpredictable markets, we all know businesses must develop resilience to navigate challenges and thrive in a fast-evolving landscape.
Despite the challenges of the current business environment, franchising and licensing continue to gain momentum as popular business models in Asia. This growth is driven by the region’s expanding middle class, robust economic growth and rising disposable incomes.
This year’s FLAsia 2024 features more than 300 franchises and licensable characters, including wellknown names like Pac Man and Tamagotchi. With more than 100 exhibitors, it showcases international franchises from countries such as South Korea, Japan, Malaysia and Singapore. FLAsia 2024 offers an excellent platform for knowledge exchange and networking, making it ideal for franchisors and franchisees eager to explore new partnerships.
Besides holding this important event, FLA Singapore provides holistic support to help Singapore companies build capabilities and expand overseas. The Association helps enterprises build their franchise competencies through its SkillsFuture courses. In addition to the current four franchise management courses, FLA Singapore
will launch four more franchise and license courses in 2025. These new courses will focus on areas such as franchisee recruitment and market entry strategies, which are critical capabilities businesses need to expand overseas. I commend FLA for these efforts, which align with the Government’s push to upskill our enterprises.
FLA and Enterprise Singapore (EnterpriseSG) are working closely to support and facilitate the overseas expansion of Singapore companies. This year, FLA Singapore led two Singapore delegations to attend franchise exhibitions in Malaysia and Indonesia. These are the two priority markets that FLA Singapore has identified for the next two years. An upcoming delegation will head to the Philippines, another key market, in the first half of next year. I encourage businesses interested in exploring these markets to reach out to FLA Singapore.
In conclusion, building business resilience is more than just a strategic advantage. It is essential in today’s everevolving market environment. Despite the challenges in the global economy, we can all remain optimistic. We can rely on FLA Singapore’s network, and Asia offers vast opportunities in franchising and licensing. The Government, together with FLA Singapore, remains committed to supporting businesses in their transformation and market expansion.
I wish everyone a fruitful and inspiring time over the next three days at FLAsia 2024. Thank you.
FLA President’s Message
Dear Friends,
Into my second year, it is indeed a great honour and responsibility to be the President of FLA Singapore. I am grateful to members for putting their trust in me.
FLA’s mission is to help develop an exceptional ecosystem for franchises to thrive, both locally and internationally. Through our hardworking ExCo and Secretariat, we have managed to attract many companies from many trades to join our association. FLA has grown its membership year on year, reaching 150 members as at the end of August 2024.
Our priority, as has been so of my predecessors, is to ensure a progressive, inspiring, stimulating and above all, a collaborative environment for all members to learn from each other and to thrive in our businesses. Together with me, my fellow ExCo members, the Secretariat (and with very strong support from Enterprise Singapore, IPOS and other trade associations) remain committed to this endeavour.
FLAsia has and will remain a key activity for all of us. We are grateful to Senior Minister of State Miss Low Yen Ling as she has been our most enthusiastic cheerleader and supporter for many years.
I wish one and all a fruitful and enjoyable FLAsia 2024 at the beautiful Sands Expo and Convention Centre.
Yours truly,
Dickson Low
Dickson Low
Beyond Fish & Chips
Big Fish Small Fish is one of the most trendy restaurants that emerged in Singapore the last 3 years. Our popularity grew exponentially and we expanded to 5 stores in Singapore plus 2 franchise stores in Malaysia over a period of 3 and a half years. We are the first to serve Fish & Chips using freshly-sliced potato crisps. Crispy batter, variety of fish and free flow of sauces and dips are a hit with the adventurous diners!
We continue to grow as we offer the traditional Fish & Chips lovers Haddock, Halibut and Mushy Peas to satisfy their cravings. Big Fish Small Fish sealed our position as a top of the mind restaurant for Fish & Chips, amidst a casual and fun environment.
We look forward to working with like-minded partners to bring this vibrant concept further into the international dining scene.
Our Story
We started from a humble shipping container at Punggol Waterway, unpretentiously serving Fish & Chips lovers. Today it is our dream to introduce this classical dish to both the traditionalists and to the adventurous. Setting our hearts on authenticity and bold innovations, we are dedicated to cook-to-order freshness. We bring to you a place for families, loved ones, friends & colleagues to share memorable moments.
Sincerity & passion defines us. Big Fish Small Fish truly goes Beyond Fish & Chips.
For Franchise Enquiry thamkokyun@bfishsfish.com
Attap House is the first-of-its-kind local coffee-shop restaurant
Attap House 是当地首家咖啡店餐厅。它拥有众多忠实的 顾客，在舒适的空调环境中供应各种当地和特色饮品以及当 地和西方美食。与典型的当地咖啡馆的小桌子不同， Attap 使用更大的桌子和椅子，以便用餐者可以在其店内舒 适地用餐或喝饮料。
这种环境将鼓励更高的消费，平均账单为 10 新元，而大多 数当地咖啡馆的账单媒人平均不到 5 新元。
Attap House 的招牌菜包括使用新鲜磨制的花生酱和腰果的 吐司、海鲜河粉和 XX 鸡排。
Attap House 的顾客中有80%是常客，他们光顾的频率很高 ——从每天3次到每月至少一次。老板说：“我和我的员 工观察到，70%的首次光顾顾客最终会成为我们的常客和 忠实顾客。”
为什么要选择 Attap House 特许经营权？
拥有超过 10 年历史的知名品牌。
忠诚的客户群，其中 80% 以上是常客。
品牌名称不会只与某种美食产生共鸣，例如：某某吐司和 咖啡；这意味着它只是一个只提供吐司和咖啡的地方。
平均消费额高得多 今天就联系我们，开始您的创业之旅吧！ feedback@foodnation.com.sg
Website: www.attaphouse.com.sg
The Business Show Asia post event 2024
For over 25 years, The Business Media Ltd. have established connections with thousands of savvy business owners and entrepreneurs to share their wealth of information, abilities, and advice. The Business Show Media are reaching new heights year after year. After already announcing their expansion into the US late last year, they have now taken over The Business Show Singapore. It is the leading event for helping aspiring entrepreneurs and SME and startup owners to start, develop, and grow their dream business. The Business Show gives you access to the products, services, & guidance to carve your path to success.
In the year of their launch in September 2022, The Singapore Business Show welcomed just over 8000 visitors across the two days, with 250 exhibitors, 150 speakers (various industries) and keynotes from LinkedIn, Google, TikTok and Microsoft. The 2024 event took place over the period August 28 & 29 at the iconic Marina Bay Sands Expo & Convention Centre.
25 年来，The Business Media Ltd. 与数千名精明的企业 主和企业家建立了联系，分享他们丰富的信息、能力和建 议。The Business Show Media 年复一年地达到新的高度。 在去年年底宣布进军美国市场后，他们现在接管了新加坡商 业展。这是帮助有抱负的企业家、中小企业和初创企业主创 办、发展和发展他们梦想中的企业的领先活动。商业展让您 可以接触到产品、服务和指导，为您开辟成功之路。
在 2022 年 9 月推出的那一年，新加坡商业展迎来了 8,000 名有抱负的企业家、中小企业和初创企业主。2024 年的活 动于 8 月 28 日至 29 日在标志性的滨海湾金沙会展中心举 行。数千名参观者与 200 多家参展商/供应商一同参观，这 些参展商/供应商涉及商业解决方案、员工福利、商会、教 育、零售等行业，是初创企业领域的宝贵资源。
For more information, please contact Samuel King, Managing Director at samuel.king@asiabusinessshow.sg
Mexico Singapore Business Chamber breakfast talk
The Singapore-Mexico Chamber of Commerce recently hosted an insightful meeting titled “¡Acércate al Mercado de Singapur!” ( Come to the Singapore Market) in Mexico City.
More than ten representatives from Mexican franchises attended the talk, which featured Albert Kong, Founder/ CEO of Asiawide Franchise Consultants, and Gerson Garduño, CEO, Singapore-Mexico Chamber of Commerce, providing an introductory speech on Singapore’s market landscape, regulations, and the numerous advantages of the so-called Little Red Dot.
Chairman of Asociacion Mexicana Franquicias (AMF), Mary Carmen Cabrera, who is also CEO of Mexican International Trade S.A. de C.V./BusinessKids AC/BusinessKids USA LLC/BusinessKids Spain, thanked those attending the activity. “It was an excellent opportunity to learn about this important Asian market that represents a gateway for the expansion of franchises to the buzzing ASEAN region, with the support of the AMF and the Singapore-Mexico Chamber of Commerce. We hope to soon have news of a trade mission and participation in the franchise fair in Singapore,” she said.
Important note: AMF is hosting the World Franchise Council and the Ibero-American Franchise Federation (FIAF) November 20-25th 2024.
新加坡-墨西哥商会的早餐会议
新加坡-墨西哥商会最近在墨西哥城举办了一场精彩的早餐 会议，题为“ ¡Acércate al Mercado de Singapur! ”（来新加 坡市场）。
十多位来自墨西哥特许经营公司的代表出席了此次会谈， 其中，爱思威特许经营顾问公司 Asiawide Franchise Consultants的 创始人/首席执行官江进兴 Albert Kong 和新加 坡-墨西哥商会首席执行官 Gerson Garduño 就新加坡的市场 格局、法规以及所谓的“小红点”的众多优势发表了介绍性 演讲。
墨西哥法国协会 (AMF) 主席 Mary Carmen Cabrera 同时也担 任墨西哥国际贸易 S.A. de C.V./BusinessKids AC/ BusinessKids USA LLC/BusinessKids Spain 的首席执行官，对参加此 次活动的商界领袖表示感谢。“这是一个了解这个重要亚洲 市场的绝佳机会，在 AMF 和新加坡-墨西哥商会的支持下， 新加坡市场是特许经营业务向蓬勃发展的东盟地区扩张的门 户。我们希望很快能收到有关筹备贸易代表团到新加坡特许 经营博览会的消息。”
重要提示 ：AMF 将于 2024 年 11 月 20 日至 25 日主办世界 特许经营理事会和伊比利亚美洲特许经营联合会 (FIAF)。
Franchise Expo Malaysia 2024 (FEM 2024)
Tdriven by government support, positive economic indicators and an influx of tourists.
Malaysia Retail Chain Association (MRCA) president Datuk Ken Phua said the retail sector showed growth of 7.8% in the first quarter of this year.
“We estimate the growth rate to remain stable and perform better than last year,” he told SunBiz on the sidelines of Franchise Expo Malaysia 2024 (FEM 2024) organized by MRCA on 11th July 2024.
Total number of visitors: 16,000+ were drawn to the 400+ exhibition booths during the 3-day show held at the KLCC. Referring to trade data, Phua said the trade surplus is healthy, with the highest recorded from January to May. “So, it’s very encouraging for us to see that for 49 consecutive terms, we have experienced the largest increase in our trade surplus.”
This optimism is based on an 8.7% growth in trade to RM1.158 trillion compared to the corresponding period last year, with exports increasing by 4.5% to RM605.25 billion and a trade surplus of RM52.01 billion.
Phua mentioned that the Malaysian government has made efforts to support various sectors, not just retail. He said the forecast gross domestic product growth of between 4.5% and 5% this year would also drive the retail sector’s growth. “Our stable interest rates are also expected to stimulate the economy.” Phua expressed excitement about the boost from inbound tourism. “Last year, we welcomed about 20 million tourists, and I believe we can expect an even larger influx this year,” he said. Themed “Invest in The Future,” FEM 2024, now into its seventh edition since its inception in 2016, highlighted the synergy between technological innovation and entrepreneurial excellence. This year’s event saw participation from master franchisors from more than 10 economies, including China, Singapore, Indonesia, and Taiwan.
the highest level of participation ever seen. He anticipated the total value of transactions during the three-day event would exceed the initial estimation of RM120 million.
Meanwhile, Malaysia External Trade Development Corporation’s Senior Director of strategic planning Raja Badrulnizam Raja Kamalzaman emphasised the role of retailers and franchisees in the economy. He also highlighted the retail industry’s potential to boost tourism during Visit Malaysia 2026, aiming to attract 35.6 million tourists and generate RM147.1 billion in revenue in collaboration with the Madani government. “By collaborating closely, these sectors can create a seamless and enriching experience for tourists,” he said.
马来西亚特许经营博 览会2024 (FEM 2024)
在马来西亚政府的支持、积极的经济指标和大量 游客涌入的推动下，马来西亚零售业今年有望 改善，超过 2023 年的行业增长。
马来西亚零售连锁协会 (MRCA)主席拿督潘正权表示，零 售业今年第一季度增长了 7.8%。他在 2024年7月11日 MRCA 组织的马来西亚特许经营博览会 2024 (FEM 2024) 间隙告诉SunBiz：“我们估计增长率将保持稳定，表现 优于去年。”
FEM总参观者人数：在吉隆坡城中城会议 中心举行的为期 3 天的展会期间，400 多个展位吸引了 16,000 多人参观。在谈到贸易数据时，拿督潘正权表示 贸易顺差状况良好，1 月至 5 月创下最高纪录。
“因此，看到连续 49 年贸易顺差增长幅度最大，我们 感到非常鼓舞。”这种乐观情绪是基于贸易额较去年同 期增长 8.7% 至 1.158 万亿令吉，出口增长 4.5% 至 6052.5 亿令吉，贸易顺差为 520.1 亿令吉。拿督潘正 权提到，马来西亚政府已努力支持各个领域，而不仅仅是 零售业。他表示，预计今年 4.5% 至 5% 的国内生产总 值增长率也将推动零售业的增长。“我们稳定的利率也有 望刺激经济。”
拿督潘正权对入境旅游的增长感到兴奋。“去年，我们 迎来了大约 2000 万游客，我相信今年的游客数量会更 大，”他说。FEM 2024 自 2016 年成立以来，今年已是 第七届，主题为“投资未来”，强调了技术创新与企业家 卓越之间的协同作用。今年的活动吸引了来自中国、新加 坡、印尼和台湾等 10 多个经济体的特许经营商参与。拿 督潘正权表示，今年的特许经营博览会的参与程度是有史 以来最高的。他预计，为期三天的活动期间交易总额将超 过最初估计的 1.2 亿令吉。
与此同时，马来西亚对外贸易发展局战略规划高级总监拉 惹巴鲁尼占强调了零售商和特许经营商在经济中的作用。
他还强调了零售业在 2026 年马来西亚旅游年期间促进旅 游业发展的潜力，目标是与马达尼政府合作吸引 3560 万 游客并创造 1471 亿令吉的收入。“通过密切合作，这些 行业可以为游客创造无缝和丰富的体验，” 他说。
Lao Huo Tang Opens New Outlet at Tampines Mall
Founded by Thomas Hong in 2008, Lao Huo Tang opened its latest outlet at high-footfall Tampines Mall on 11th July 2024.
In addition to serving traditional Hong Kong soup, this new outlet has a lot of mouth-watering new dishes that will pamper all discerning diners.
Over the years, Lao Huo Tang has expanded steadily and is one of Singapore’s F&B leaders with 13 brands, ranging from Local cuisine, Chinese cuisine, Indonesian cuisine and Western cuisine (e.g., US franchise brand Kenny Rogers --as its Singapore’s master franchisee). It continues to look for great opportunities to widen its offerings.
老火汤在淡宾尼广场开设新店
老火汤由 Thomas Hong 于 2008 年创立，于 2024年 7月11日 在人流量很大的淡滨尼购物中心开设了最新一家分店。除了 供应传统的香港汤品外，这家新店还提供许多令人垂涎欲滴 的新菜肴，将满足所有挑剔的食客。
多年来，老火汤稳步扩张，是新加坡餐饮业的领导者之一， 拥有 13 个品牌，包括当地美食、中餐、印尼菜和西餐（例 如，美国特许经营品牌 Kenny Rogers ——作为其新加坡的主 要特许经营商）。它继续寻找扩大其产品范围的绝佳机会。 https://laohuotang.com.sg/contact-us/
The Clash of the Monsters: Brand Protection or Something Else?
Two “Monsters” recently clashed in the arena of trade mark law in Singapore. On one side of the ring was the K-pop girl group BabyMonster, backed by YG Entertainment. The other side of the ring was occupied by the energy drink giant Monster Energy Company (“MEC”).
While this case attracted significant media attention due to the high-profile parties involved, this clash is merely one in MEC’s prolific track record of trade mark actions. The learned IP adjudicator even remarked that “this is not [MEC’s] first rodeo”, citing the numerous actions brought by MEC against other trade mark applications in Singapore. While the K-pop girl group emerged victorious in this brawl, this case raises an important question of how far a trade mark owner should go in protecting its trade mark.
The Monster Energy Brand Protection Strategy
MEC has a reputation of being an aggressive enforcer of their intellectual assets. Their history of bringing legal actions against competitors, particularly smaller entities, have gathered the ire of some detractors. For example, in 2016, MEC failed in its effort to oppose the registration of MonsterFishKeepers as a trade mark in the US. MonsterFishKeepers is a niche online community for predatory fish enthusiasts (also referred to as “monster fish”). The US Trademark Trial and Appeal Board held that there was no likelihood of confusion as an informed consumer would be unlikely to mistake the two brands –one a small fry in a niche hobby and the other a worldrenowned energy drink giant. This case was particularly noteworthy because it was won by a team of student attorneys working pro bono as the small business could not afford the legal fees to defend their trade mark application.
In the present case, MEC opposed the trade mark applications by YG Entertainment, an established K-pop entertainment agency, for the BABYMONSTER and BABYMONSTERS marks. MEC’s opposition failed on a similar finding that BABYMONSTER and BABYMONSTERS were dissimilar to MEC’s MONSTER marks and there is no likelihood of confusion on the part of the public.
The Legal Scope of Trade Mark Protection
A mark can be registered as a trade mark if it is capable of designating the trade origin of its associated goods or services. Brand elements such as the brand name, logo or slogans are potentially registrable trade marks. Registration effectively grants the owner with an exclusive right to use a trade mark and to restrict parties from using the trade mark without consent. This extends to preventing other parties from using similar marks that could potentially cause confusion among consumers and provides justification for opposing trade mark applications by others that are confusingly similar.
As a brand lies at the core of a business’ identity and is an important means of connecting with their customers, it is understandable that brand owners should be protective over their intellectual assets. It would be remiss on brand owners to allow unauthorised parties to take advantage of their painstakingly cultivated goodwill and reputation.
An Overreach of the Trade Mark System?
As trade mark registration confers trade mark owners with legal protection, it may lead some trade mark owners to feel a sense of entitlement towards component terms or elements present in their registered trade mark. These
trade mark owners may aggressively oppose an application for such a mark even when the similarity does not meet the higher threshold of confusing similarity required by the law.
Trade mark owners may sometimes get away with such action and force out trade mark applications by businesses who do not have the resources to contest the opposition. In many jurisdictions, a failure to respond to the notice of opposition results in automatic withdrawal of the trade mark application, even if there is no legal merit to the opposition. A trade mark applicant must file a counter-statement, produce evidence and make submissions to the Tribunal in order to defend their trade mark application. These processes are costly and complex, and understandably overwhelming to emerging businesses with limited resources. This often leads to the businesses abandoning their trade mark application and rebranding entirely to avoid legal action. As such, aggressive trade mark owners may succeed in unmerited oppositions, in fact, end up strengthening their position, perhaps even reinforcing their perceived entitlement to protection.
Conclusion
Ultimately, brand protection strategy lies on a spectrum. At one end, some trade mark owners fail to act when their registered trade marks are encroached upon. At the other end, some trade mark owners aggressively and successfully enforce their trade mark rights without merit While trade mark registration is an important legal mechanism for businesses for safeguarding brand identity , it is also a tool in the hands of a wielder quite apart from the scope of protection. An effective strategy will require brand owners to tread the fine line between ensuring their marks are adequately protected and to avoid overreaching the intended scope of trade mark protection.
“怪物”相争： 品牌保护还是别有思路？
两大“怪物”在新加坡商标法领域产生了异议—— 甲方为韩国YG Entertainment公司推出的音乐女 团BabyMonster，乙方为能量饮料巨头Monster Energy公司（“MEC”）。
虽然此案因涉案当事方的知名度而引起了媒体的广泛关 注，但这起商标异议仅是MEC众多商标诉讼记录中的一例。 这位资深知识产权裁判员甚至指出，“这并不是[MEC]首次 提起异议”，并指出MEC在新加坡对其他商标申请提出的众 多异议案件。虽然在起异议案件中K-pop女团最终获胜，但 此案引发了一个重要的问题，即商标所有者应在何种程度 上保护其商标。
Monster Energy 品牌保护策略
MEC以其对知识产权的积极维护而闻名。他们频繁对竞争 对手，尤其是较小的实体提起诉讼，这引起了一些批评者 的不满。例如，2016年，MEC在反对MonsterFishKeepers 在美国注册商标的异议案中失败。MonsterFishKeepers是 一个掠食性鱼类爱好者（也称“怪物鱼”）的小众在线平 台。据美国商标局审判及上诉委员会认为，知情消费者不 太可能将这两个品牌混淆—一方是小众爱好的平台，另一 方是世界知名的能量饮料巨头。值得注意的是，这个案件 是由一组学生律师在小企业无力承担法律费用的情况下无 偿代理取得胜利。
在本案中，MEC对YG Entertainment公司的 BABYMONSTER 和 BABYMONSTERS 商标申请提出的异议失败，原因是审判 员发现 BABYMONSTER 和 BABYMONSTERS 与 MEC 的 MONSTER 商标不相似，公众不太可能产生混淆。
商标保护的法律范围
如果一个商标能够指出其相关商品或服务的商业来源，则可 以获得注册。品牌元素如品牌名称、标志或口号都是潜在可 注册的商标。注册有效地赋予所有者对商标的独占使用权， 并限制他人未经同意使用该商标。这包括防止他人使用可能 导致消费者混淆的类似商标，也是商标所有者对具有混淆性 商标申请提出异议的原理。
品牌是企业身份的核心，也是与客户联系的重要因素。品牌 所有者维护知识产权是必要的。忽视辛苦创建的信誉和声誉 被他人在非允许情况下占用则是商标所有者的失职。
过度扩张商标系统所供？
因为商标注册所提供的法律保护，有些商标所有者对于商标 所含字体或元素可能产生权利感。因此，这些商标所有者可
能会把任何包含其字体或元素的他人商标视为权益威胁，甚 至不容许商标法不认为含混淆性的其他商标。
商标所有人可因上述行为而成功的强迫其他缺乏资源的企业 放弃商标申请。在许多国家，不管异议合不合理，未能回应 异议通知会导致商标申请自动撤销。商标申请人必须为申请 的辩护提交反驳声明、证据、陈述等。对于资源有限的新企 业显然是耗财、耗力、复杂及难以应对的程序，导致放弃商 标申请并重新塑造新品牌。因此，强势的商标所有者可能会 在无理异议情况下获得胜利，加强地位，甚至可能强化任何 被认为享有的权力感。
结论
最终，品牌保护策略是有局限的，一方面是一些商标注册人 面对商标受到侵权时却无动于衷，另一方面则是一些商标所 有者在毫无根据的情况下过度并成功地维护了自己的商标 权。虽然商标注册是企业维护品牌形象的重要法律机制，但 它也是权利人手中的一种超出了商标法保护范围的工具。有 效的策略将要求商标所有者在确保其商标得到充分保护与避 免超出商标保护范围之间把握好界限。
Soh Kar Liang is an intellectual property lawyer with over 30 years of experience and leads the boutique intellectual property firm of Ella Cheong LLC.
Elyssa Ng is an associate with the firm of Ella Cheong LLC with a focus on trade mark and intellectual property commercial practice.
The Commonalities of Common Sense
Throughout human history, survival and the formation of complex societies have heavily depended on knowledge. Equally crucial are the assumptions about what others perceive as true or false, namely common sense. This is evident in everyday situations like adhering to road rules: Pedestrians naturally avoid walking into traffic, while drivers refrain from driving on sidewalks to bypass congestion.
However, deviations from these seemingly intuitive principles of interpersonal conduct remain prevalent. Despite the ubiquity of common sense, there is no unanimous consensus on what individuals collectively perceive as true or false.
Now, Penn Integrates Knowledge University Professor Duncan Watts and co-author Mark Whiting, senior computational social scientist at the Computational Social Science Lab (CSSLab), have developed a unique framework to quantify the concept of common sense. In a paper published in the Proceedings of the National Academy of Sciences, the researchers present a way to quantify common sense at both the individual and collective levels.
“Common sense is something that we all believe we possess, but rarely, if ever, are we forced to articulate which of our beliefs we consider ‘commonsensical’ or who else we think shares them,” Watts says. “What Mark and I set out to do was create a framework for answering these questions in a systematic, empirical way.”
The researchers first tackled the challenge of defining and quantifying individual perceptions of common sense, which they termed “commonsensicality.” This involved assessing how much agreement exists among people regarding specific claims and how aware individuals are of others’ agreements on these claims.
“Essentially, we sought to measure not just whether people agree on a claim but also their awareness of said shared
PIK Professor Duncan Watts and Computational Social Science Lab senior researcher Mark Whiting address a critical gap in how knowledge is understood.
agreement,” Whiting, first author of the paper, says. “It’s an approach that moves beyond simply tallying up agreements to understanding the depth and breadth of consensus.”
The second aspect was collective common sense, a concept focusing on shared beliefs across different groups. This measure helped the researchers gauge the extent of common beliefs within groups, and, interestingly, they found that the larger the group the fewer common beliefs are held.
The researchers introduced this measure as the “pq common sense” metric, which has its basis on the idea of mapping out a network of beliefs shared among people— each person and each claim they believe in is connected— with the goal to find clusters or groups within this network where there’s a high level of agreement on certain claims.
“Here, ‘p’ represents a fraction of the population and ‘q’ a fraction of claims,” Whiting says. “The framework then calculates the proportion of claims q that are shared by a certain proportion of people p.”
This is like examining a large group of people and figuring out what percentage of these people agree on a certain percentage of claims, Whiting says. It quantifies the commonality of common sense across a population.
To test this framework, the researchers then collected a vast array of 4,407 claims—ranging from philosophical statements to practical truths—and had 2,046 people rate these claims in terms of how commonsensical they found them. Examples of categories of claims corresponded to the top level of Wikipedia’s ontology and included general references: geography and places, mathematics and logic, culture and arts, and philosophy and thinking. They also classified claims based on where they stand on spectrums like fact versus opinion, literal language versus figure of speech, or knowledge versus reasoning.
They then applied their framework to this data, analyzing the network of agreements to find patterns of common belief, and their results showed a significant variation in what individuals consider common sense, with few beliefs universally recognized at the group level.
“Interestingly, demographic factors like age, education, or political leaning did not significantly influence a person’s level of common sense,” Whiting says. “But, social perceptiveness—the ability to understand others’ thoughts— did correlate with higher commonsensicality.”
Their study also highlights the individual uniqueness of common-sense beliefs, showing that agreement on common sense diminishes significantly in larger groups. “Our findings suggest that each person’s idea of common sense may be uniquely their own, making the concept less common than one might expect,” Whiting says.
The researchers note that, given their interest in common sense as a societal concept, expanding their research to a global scale would be a logical next step. This would involve studying common sense across different cultures and societies to understand how it varies and what universal aspects might exist. They are also interested in developing methods to measure and implement common sense in AI systems that could improve AI’s understanding of human contexts and enhance its decision-making capabilities.
“When we think something is common sense, we often feel very strongly about it, but, as we see in this study, we very often disagree with each other about what it says,” Watts says. “So, whether our goal is to better resolve disagreements about matters of common sense or to teach common sense to computers, we had better first have a clearer picture of what it is and isn’t. That’s what we want to accomplish.”
你认为的常识真的是常识吗？
未必.
观人类历史，社会的生存和形成在很大程度上取 决于知识。同样重要的是关于他人认知是对是错 的假设，即常识。这一点在日常情况下很明显， 比如遵守道路规则：行人自然避开车流，而司机则避免在人 行道上行驶。然而，偏离这些看似直觉的人际行为原则的现 象仍然普遍存在。尽管常识无处不在，但对于个人的集体认 知是对是错，并没有达成共识。现在，宾州大学教授邓肯• 瓦茨（Duncan Watts）和同时在宾大计算机系与沃顿商学 院执教的马可•怀庭（Mark Whiting）共同开发了一个独特 的框架来量化常识概念。在《美国国家科学院院刊》上发表 的这篇论文中，他们提出了一种在个人和集体层面量化常 识的方法。瓦茨说：“常识是我们都认为自己拥有的东西， 但我们很少会被迫阐明哪些认知是‘常识性的’，或者还有 谁与我们有同感。马克和我着手创建了一个框架，以系统和 实证的方式回答这些问题。” “我们的研究结果表明，每 个人的常识观念可能都是独一无二的。”—马可•怀庭群体 越大，共识越少研究人员首先解决了如何量化定义常识的挑 战，他们称之为“常识性”。这包括评估人们对某个特定主 张是否赞同，以及对他人是否赞同该主张是否有意识。该论 文的第一作者怀庭说：“从本质上讲，我们不仅试图衡量人 们是否同意某项主张，还试图衡量他们对共识的认知。这 是一种理解共识深度和广度的方法。”第二个方面是集体性 常识，这是一个关注不同群体共同认知的概念。这项测量帮 助研究人员衡量了群体中共同认知的程度。有趣的是，他们 发现群体越大，持有的共同认知就越少。研究人员引入了一 个“pq常识”指标，以此绘制一个人们的共识网络——每 个人和他们所认同的每一种主张都是相互关联的——目的是 在这个网络中找到对某些主张有高度一致意见的群体。怀廷 说：“这里，p代表人群的一小部分，q代表主张的一小部 分。然后，该框架计算出某个比例的p人群分享某个比例的q
主张。”他说，这就像检查一大群人，找出这些人中有多大 比例同意某个百分比的说法。它量化了人群中常识的共性。 我们很少会被迫阐明哪些认知是“常识性的”，或者还有 谁与我们的意见相同。——邓肯•瓦茨常识真的普遍吗？为 了测试这一框架，研究人员收集了4407种认知结论，从哲 学陈述到实践事实，并让2046人根据他们对这些认知的常 识性程度对其进行评分。这些认知结论来源于维基百科本体 论的最高水平陈述，还包括地理、数学和逻辑、文化和艺术 以及哲学和思维等各种领域的参考文献。研究者还对事实与 观点、字面语言与修辞、知识与推理等进行了分类。然后， 他们将自己的框架应用于这些数据，分析常识网络，以找到 共同认知的变化路径。研究显示，个人对常识的看法存在显 著差异，很少有常识能得到集体认同。怀廷说：“有趣的 是，年龄、教育程度或政治倾向等因素并没有显著影响一个 人的常识水平。但是，社会感知能力——即理解他人想法的 能力——确实与更高的常识性相关。”研究还显示出常识的 个体独特性。在较大的群体中，对常识的一致性显著降低。 怀廷说：“我们的发现表明，每个人的常识观念可能都是独 一无二的，这使得常识其实不像人们预期的那样普遍。”研 究人员指出，未来会将他们的研究扩展到全球。这将研究不 同文化和社会的常识，以了解常识是如何变化的，可能存在 哪些全球共同性。他们还对开发在人工智能系统中衡量和实 施常识检测的方法感兴趣，这些方法可以提高人工智能对人 类环境的理解并增强其决策能力。瓦茨说：“当我们认为某 件事是常识时，我们通常会对此有强烈的感受，但正如研究 所示，我们经常在所谓的常识上意见相左。因此，无论我们 的目标是要更好地解决分歧，还是向计算机传授常识，我们 最好先更弄清楚它是什么，不是什么。这就是我们的研究目 标。”本文最初发表在《今日宾夕法尼亚》上。
ABOUT LUKUMADES: HANDCRAFTED GREEK DELIGHTS
Lukumades is a unique dessert brand that originated from the traditional Greek doughnut, known as "Lukumades." These delightful treats, typically served with honey syrup and crushed walnuts, have been modernized with various toppings such as melted chocolates, salted caramel, and artisan gelato, creating a boutique dessert experience. Founded in 2015 by Exarhos Sourligas, the brand quickly grew from a food truck in Melbourne to an international franchise, known for its high-quality, freshly made doughnuts With a commitment to using locally sourced ingredients and a fully vegan doughnut mix, Lukumades offers a fresh and appealing twist on a classic treat
BENEFITS OF BECOMING OUR FRANCHISEE
World-Class Training and Support: Comprehensive support from site selection to store opening, including multi-tiered training
Unique Product Offering: Freshly made-to-order doughnuts using high-quality, locally sourced ingredients, with a vegan-friendly mix
Global Brand Presence: An established and growing brand with franchisees in Australia, the UAE, Indonesia, Malaysia, Singapore and more.
Flexible Real Estate Options: Suitable for a variety of locations, particularly in high-traffic food precincts
Operational Simplicity: A straightforward operational model with lesser labour requirements.
Additional Revenue Streams: Integration of premium coffee and gelato to enhance profitability
IP Week @ SG
Minister for Culture, Community and Youth, and Second Minister for Law, Mr. Edwin Tong SC, was the guest-of-honour at IP Week @ SG the annual global IP conference held in Singapore’s iconic Sands Expo & Conference Centre.
Examining the economic contribution of IPR-intensive industries, including those within the creative sector, a recent IPOS study found that one in five jobs created in Singapore between 2017 and 2021 were from IPR-intensive industries, and employees from IPR-intensive industries were paid 9.2 percent more than industries that did not use IP intensively.
“Singapore is committed to deepening IP awareness and providing greater resources to businesses and individuals, including those in the creative sector, to better protect, manage, and monetize their IP. This is aligned with one of the key objectives of our Singapore IP Strategy 2030 – to build a savvy workforce that is adept at capitalizing IP for growth,” said Minister Tong.
In its thirteenth edition, IP Week @ SG 2024 aims to demonstrate the impact of collaboration by bringing together 90 partners across various sectors, and over 4,500 international delegates, global IP thought leaders, and enterprises to discuss the latest topics on innovation and IP, including valuation, commercialization, emerging technologies and dispute resolution.
The event also recognized enterprises for their exemplary innovation at the annual WIPO-IPOS IP for Innovation Awards. Hailing from the manufacturing, robotics, semiconductor, and infant care sectors, the enterprises were recognized for the outstanding use of IP in their business.
For media queries, please contact: Ms. Cherie Koh, Senior Assistant Director, Media C Communications
Tel: +65 6330 2705, Cherie_koh@ipos.gov.sg; Ms. Jenny Kwok Senior Assistant Director, Media C Communications Tel: +65 83337231, Jenny_kwok@ipos.gov.sg
文化、社区及青年部长兼律政部第二部长唐振辉 Edwin Tong SC 先生是新加坡举办的年度全球知识 产权会议 IP Week @ SG 的嘉宾。
新加坡知识产权局最近的一项研究考察了知识产权密集型产 业（包括创意产业）的经济贡献，发现新加坡 2017 年至 2021 年期间创造的五分之一就业岗位来自知识产权密集型产 业，知识产权密集型产业员工的薪酬比未密集使用知识产权 的产业高 9.2%。
唐部长表示：“新加坡致力于深化知识产权意识，为包括创 意产业在内的企业和个人提供更多资源，以更好地保护、管 理和货币化他们的知识产权。这符合我们新加坡知识产权战 略 2030 的主要目标之一——打造一支精明的劳动力队伍， 善于利用知识产权促进增长。”
IP Week @ SG 2024 已举办十三届，旨在展示合作的影响， 通过汇集各个行业的 90 个合作伙伴、4,500 多名国际代表、 全球知识产权思想领袖和企业，讨论创新和知识产权的最新 主题，包括估值、商业化、新兴技术和争议解决。此次活动 还在年度 WIPO-IPOS 知识产权创新奖中表彰了企业的模范创 新。这些企业来自制造业、机器人技术、半导体和婴儿护理 行业，因其在业务中对知识产权的出色运用而获得表彰。
The inaugural SIGEP Asia 2024 and the 5th edition of Restaurant Asia ended with resounding success.
The three-day SIGEP event concluded successfully on 28 June at the Sands Expo & Convention Centre of the iconic Marina Bay Sands Singapore. Co-located with IEG Asia’s recently acquired series of food and beverage (F&B) trade shows Speciality Food & Drinks Asia (SFDA), Speciality Coffee & Tea Asia (SCTA), and takeaway and delivery exhibition Food2Go, the mega platform was the hub of a significant three-day gathering of the F&B industry which welcomed more than 11,000 visitors, conference delegates, and seminar attendees from Singapore, ASEAN, and around the world.
The shows were officially opened by Guest of Honour Ms Low Yen Ling, Senior Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth. At the official opening, the F&B Industry Jobs Portal (FABjobs, www. fabjobs.sg) was unveiled to address the ongoing challenges in the industry. As manpower continues to be a perennial issue for the F&B sector, particularly in attracting locals to join the industry, the Restaurant Association of Singapore (RAS) responded to this pressing challenge by launching FABjobs, which is solely dedicated to the F&B industry.
Mrs. Ilaria Cicero, Chief Executive Officer of IEG Asia, remarked at the event’s success, saying, “We are thrilled with the overwhelming response to the inaugural SIGEP Asia and the fifth edition of Restaurant Asia. The two co-located mega shows, along with SFDA, SCTA, and Food2Go, spotlighted the enthusiasm and vitality of the F&B industry in Singapore and the region. The new-found networks, connections, and opportunities forged at the shows will undoubtedly thrust the industry to new heights.”
The second edition of SIGEP Asia and the sixth edition of Restaurant Asia is set to welcome visitors from 18 June to 20 June 2025 at Marina Bay Sands Singapore. For more information : SIGEP Asia sigepasia.com.sg Restaurant Asia restaurantasia.com.sg
首届 SIGEP Asia 2024 和第五届亚洲餐饮博览会 圆满落幕
为期三天的 SIGEP 活动于6月 28日在新加坡标志性的滨海湾 金沙酒店的金沙会展中心圆满落幕。该大型平台与 IEG Asia 最近收购的一系列食品和饮料 (F&B) 贸易展亚洲特色食品和 饮料 (SFDA)、亚洲特色咖啡和茶 (SCTA) 以及外卖和配送展 览 Food2Go 共同举办，是 F&B 行业为期三天的重要聚会的 中心，吸引了来自新加坡、东盟和世界各地的 11,000 多名 参观者、会议代表和研讨会参与者。
展会由新加坡贸易与工业部兼文化、社区及青年部高级政务 部长刘燕玲女士作为贵宾正式开幕。在开幕式上，餐饮业就 业门户网站 (FABjobs，www.fabjobs.sg) 正式亮相，旨在应 对该行业持续面临的挑战。由于人力仍然是餐饮业的长期问 题，特别是在吸引当地人加入该行业方面，新加坡餐饮协会 (RAS) 推出了专门针对餐饮业的 FABjobs，以应对这一紧迫 挑战。
IEG Asia 首席执行官 Ilaria Cicero 女士对此次活动的 成功表示赞赏，她表示： “首届 SIGEP Asia 和第五届 Restaurant Asia 得到了热烈的反响，我们对此感到非常高 兴。这两场同期举办的大型展会以及 SFDA、SCTA 和 Food2Go 彰显了新加坡和该地区餐饮业的热情和活力。展会上建立的 新网络、联系和机会无疑将推动该行业迈向新高度。”
第二届 SIGEP Asia 和第六届 Restaurant Asia 将于 2025 年 6 月 18 日至 6 月 20 日在新加坡滨海湾金沙酒店举行。
The 63rd China Franchise Expo held in Shanghai
The 63rd China Franchise Expo, organized by the China Chain Store & Franchise Association (CCFA) took place at the Shanghai New International Expo Center from August 2 to 4, 2024. The exhibition attracted hundreds of chain brands from many industries: food catering, retail, life services and franchise industry service providers. The chain brands involved dozens of sub-industries such as Chinese and Western meals, fast food, tea drinks, coffee, fresh yogurt, snacks/roasted nuts, car services, KTV, recreation & entertainment, education & training, health care & wellness, etc. More than 17,000 professional visitors participated.
China Franchise Expo has traditionally been held over two phases, in Beijing and in Shanghai. The Beijing Expo is famous for its large scale and comprehensiveness, and is the largest franchise exhibition in China, and even in the world. The Shanghai Expo is positioned as “international” and is an important platform for overseas brands to enter the mainland Chinese market. This year’s Shanghai event has reached a record high level of internationalization. Besides the independent international brands participating in the expo, it also attracted organizations like the Philippines Franchise Association, Indonesia’s AFI, Vietnam’s VFLN, Russia’s TopFranchise, Singapore’s Asiawide Franchise Consultants, and Korea’s Agro-Fisheries & Food Trade Corp.
An Overseas Franchise Brand Seminar was conducted by lawyer Zhang Jing from Beijing Anbo Law Firm on “How Overseas Brands Can Enter the Chinese Market through Franchising” to help overseas brands understand China’s franchising policies & regulations and business market environment, making it easier to enter the Chinese market.
As a member of WFC and APFC, CCFA will host the 2026 WFC and APFC Annual meetings in May that year, which will be held concurrently with the 2026 China Franchise Expo Beijing Station. In addition, the Expo will also hold its first overseas expo at the Jakarta International Expo Center
in Indonesia on November 27 - 30 this year, 2024, with Indonesia as the core, to bring more Chinese chain brands into overseas markets.
第63届中国特许加盟展在上海举办
国际化水平创历史新高
月2日至4日，由中国连锁经营协会主办的第63届中国 特许加盟展在上海新国际博览中心开幕。展会以加盟为 核心，吸引了上百个餐饮、零售、生活服务连锁品牌及 加盟产业服务商参展，连锁品牌涉及中西式正餐、快餐、茶 饮、咖啡、现制酸奶、小吃、汽车服务、KTV、休闲娱乐、教 育培训、养生、零食炒货、卤味熟食等数十个细分行业。展 会三天人潮澎湃，吸引了专业观众超过17000人次到场参观。
中国特许加盟展分为上半年北京站和下半年上海站，北京站 以大而全著称，是国内乃至全球最大的加盟展，上海站定 位“国际化”，是海外品牌进入中国大陆市场的重要窗口。
值得一提的是，此届中国特许加盟展上海站国际化水平创历 史新高，除了国际品牌独立参展外，还吸引了菲律宾特许经 营协会、印尼特许经营协会、越南特许经营网络、俄罗斯Top Franchise、新加坡爱思威特许经营顾问Asiawide及韩国农水 产品流通公社等海外特许经营组织组团参展，一方面带来更 多当地优秀连锁品牌进入市场，一方面也吸引中国本土连锁 品牌及加盟投资人去往海外，活跃当地市场。
展会现场还组织了专场海外品牌投资交流会，北京安博律师 事务所张静律师向海外组织及品牌就“海外品牌如何以特许 经营方式进入中国市场”进行了分享，帮助海外品牌了解、 熟悉中国特许经营政策与商业市场环境，更便利进入中国。 据悉，作为WFC和APFC成员单位，中国特许加盟展的主办方已 申办2026年WFC和APFC年会，与2026中国特许加盟展北京站 同期举行。除此之外，中国特许加盟展还将于今年11月27-30 日，在印尼雅加达国际会展中心举办首次海外展，以印尼为 核心，将更多中国连锁品牌带入海外市场。
• Australia's largest franchising events • Running for over 30 years • Over 100 exhibitors and 3,000 visitors
Aysha April Anonuevo Awarded the “Women Franchise Consultant of the Year” Award at the
2024 Gulf Franchise Expo, UAE
Aysha April Anonuevo receives the “Women Franchise Consultant of the Year” Award at the 2024 Gulf Franchise Expo from legendary media personality Khaled Almaeena
In an industry where expertise, dedication, and impact are paramount, the “Women Franchise Consultant of the Year” award stands as a beacon of recognition and celebration for women who have excelled in the field of franchise consultancy. This prestigious accolade is designed to honor the remarkable achievements of women who have not only mastered the complexities of franchise expansion but have also played a significant role in supporting entrepreneurs in achieving their goals of business ownership.
Aysha April Anonuevo, the first Asian recipient from the Women’s Category, was awarded this prestigious title at the 2024 Gulf Franchise Expo Awards, held on the 22nd of February at the Le Royal Meridien in Abu Dhabi, UAE. Her victory marks a significant milestone in the franchise consultancy sector, highlighting the impact of her work on both a regional and global scale.
April’s journey in franchise consultancy is marked by her adept guidance to brands navigating the multifaceted process of expansion. Her vast understanding of Franchise market dynamics and regulatory landscapes has enabled her to provide invaluable insights to her clients. With almost two decades of residency and market experience in the Gulf Region, April has consistently demonstrated an unparalleled ability to identify challenges, capitalize on
emerging opportunities, and navigate complex Franchise market dynamics. Her agility and foresight have earned her a reputation for tenacity, reliability, and resilience. Throughout her career, April has led international delegations at major franchise exhibitions in the GCC and South-East Asian regions. She has forged strategic partnerships while positioning herself at the forefront of industry trends. Beyond her technical expertise, April’s work is characterized by her dedication to empowering entrepreneurs. Focused on sustainable and inclusive business methods, she has created opportunities for aspiring entrepreneurs from all backgrounds to thrive and succeed in the franchising industry.
In celebrating April as the Gulf Franchise Expo 2024 “Women Franchise Consultant of the Year,” the event recognizes not only her individual accomplishments but also the broader contributions of women in the franchise consultancy industry. Her story is one of dedication, innovation, and empowerment—qualities that define the very essence of this prestigious award. As the recipient of this award, April serves as an inspiration to women in the consultancy sector and beyond.
Her story is a powerful reminder of the transformative potential of dedicated and passionate professionals. Through her relentless pursuit of excellence, April has not only advanced her career but has also uplifted others on their journey to business success. Her dedication to advancing the industry and empowering entrepreneurs continues to inspire, setting a benchmark for future generations of franchise consultants.
Winners of the Gulf Franchise Awards with Khaled Almaeena, Chairman of the Arab Business Media Group, Dubai
Asiawide Franchise Consultants’ Franchising Calendar of Events
Note: All event dates and formats (physical or virtual) are subject to change due to the ongoing COVID19 situation
2024 – 3RD QUARTER
July 2-4
July 17-19
July 11-13
Aug 2-4
Aug 16-18
Aug 28-29
Sep 12-14
Sep 20-23
Food & Drinks Malaysia by SIAL 2024 –MITEC, Malaysia
Malaysia Int’l Food & Beverage 2024—KLCC
Franchise Expo Malaysia – KLCC
China Franchise Expo-- Shanghai
Intl Franchise, License & Business Concept Expo – Jakarta, Indonesia
The Business Show Asia 2024 –Sands Expo & Convention Centre
Franchising & Licensing Asia –Singapore MBS
Taipei International Chain & Franchise Autumn
2024
– 4TH QUARTER
Oct 25- Oct 27 Franchising & Licensing Exhibition Indonesia—JCC, Jakarta, Indonesia
Oct 31- Nov 2 International Franchise Show (Autumn edition) —Seoul, Korea
Oct 31- Nov 2 VIETRF – Ho Chi Minh City, Vietnam.
Nov 6-7
Nov 8-10
Nov 13-16
Arab Franchise Expo in Dubai. Queen Elizabeth 2.
IFBC 2024 at Indonesia
Convention Exhibition (ICE) at BSD City, Pagedangan, Tangerang Regency, Banten, Indonesia.
SIAL-Interfood 2024, Jakarta Intl Expo Kemayoran
2025 – 1ST QUARTER
Jan 16-18 5th FRAX Tokyo – Tokyo Big Sight
Feb 10-13
Feb 14-17
Mar 5-7
Mar 14-16
Intl Franchise Convention Las Vegas, USA
Taipei Franchise Show - Taipei World Trade Centre
Japan International Franchise Show Tokyo Big Sight
China International Franchise Show Beijing CNCC
Mar 15-17 Paris Franchise Expo
NOTE: For the latest updates, please visit https://www.asiawidefranchise.com.sg/events
MALAYSIA
SINGAPORE
THE FRANCHISE STRATEGIST
Asiawide Franchise Consultants (Asiawide) is Singapore’s pioneer franchise strategist.
Our current CEO, Albert Kong, saw a mismatch between the growth opportunities afforded by franchising and the lack of capabilities to leverage on this great business multiplier way back in 1989.
That was why he bought over his then employer’s company so as to help business owners access excellent franchise strategy consulting.
We know all about franchising because we have first-hand experience (first as a franchisee for Singapore , then as master franchisee – Asia- of a franchise consulting business based in Britain) in running a franchise business.
We continue to be a true-blue franchise strategist that is 100% focused on helping your business make quantum leaps by putting 35+ years of franchising know-how at your disposal.
BORN TO FIGHT UNETHICAL UNDERDELIVERY
All of us have experienced vendors who overpromised and underdelivered, and we are sure you hate that as much as all of us at Asiawide. That is why we made sure we delivered on what we promised, without fail.
THE BRAND BEHIND TOP FRANCHISE BRANDS
This is the vision that Asiawide has been chasing since day one. We want to be the brand that helps transform good businesses into great franchises.
We do this through our 3-pronged mission which is:
• We develop proprietary, workable, versatile franchisingrelated solutions.
• We deliver systematic franchise consulting services in a hands-on way.
• We deploy only knowledgeable and passionate people to serve our clients.
DIFFERENTIATED: Our consultants have real franchising experience. They are certified by various bodies. We do things differently in ethical, smarter, better, faster ways.
EXUBERANT: We bring incredible energy to every project we take on.
SYSTEMATIC: We plan our work carefully and work our plan diligently.
ACCOUNTABLE: We take extreme pride and ownership in all that we do. Our satisfied clients refer clients to us.
SOLID, CREDIBLE TRACK RECORD: We have developed and audited close to 1500 franchises and related packages/ projects in over 10 countries. These clients hail from all sorts of industries: food & beverages, education, wellness/beauty, retail, leisure, services, etc.
5 MARKETING PLATFORMS TO PROMOTE YOUR FRANCHISE:
The best franchising strategy means nothing if you don’t have the means to bring this strategy to the markets you want.
1. We have a carefully-cultivated 60+ countries (and growing) network with strong and dependable partners in each one to shorten your market entry curve so that your franchise can start generating revenue quickly.
2. We participate in close to 30 franchise & related exhibitions and events every year in the Asia region.
3. We publish the world’s only bilingual Asia Franchise & Business Opportunities magazine since March 1994
4. We organize franchising activities like match-making sessions and franchise study missions to different parts of the world
5. Our website and the social media platforms and email blasts – these create a lot of buzz and help our clients gain eyeballs
Talk to us today to explore how we can help you achieve your franchising goals
ASIAWIDE FRANCISE CONSULTANTS PTE LTD
152 Beach Road, Gateway East #25-01, Singapore 189721
Website: www.asiawidefranchise.com.sg
早在1989年，我们的现任首席执行官江进兴（Albert Kong）就 发现特许经营领域存在巨大的增长机会，但企业却缺乏利用这一 潜力的能力。为了填补这一空白，他决定收购当时雇用他的公 司，致力于为企业提供优质的特许经营战略咨询服务。
我们对特许经营了如指掌，因为我们拥有亲身经营特许经营的丰 富经验。起初我们是英国FDS特许经营咨询公司在新加坡的加盟 商，后来成为其区域主加盟商。如今，爱思威特许经营顾问公司 仍然是业界公认的特许经营战略专家，凭借超过35年的专业知 识，致力于帮助您的企业实现飞跃。
我们都经历过承诺过多但交付不足的情况。正因为如此，爱思威 特许经营顾问公司的每一位员工绝不会容忍这样的事情发生。我 们承诺，言出必行，绝不辜负您的期望。
爱思威特许经营顾问公司是许多顶级特许经营品牌背后的推手。 这一愿景自公司成立之初就已确立。我们的目标是帮助优秀企业 转变为卓越的特许经营品牌。我们通过以下三管齐下的使命来实 现这一目标：
1. 开发专有的、可行的、多功能的特许经营解决方案
2. 以亲身实践的方式提供系统的特许经营咨询服务
3. 只部署知识渊博、充满热情的员工来为客户提供服务
差异化： 我们的顾问拥有真正的特许经营经验，并获得了各 种机构的认证。我们以更合乎道德、更聪明、更 好、更快的方式开展工作。
旺盛精力：我们为每个项目带来令人难以置信的正能量。
系统化： 我们认真规划工作，勤奋执行计划。
负责任： 我们对所做的一切负有高度责任感，并引以为豪。
满意的客户会推荐新客户给我们。
良好的业绩： 我们已在 10 多个国家开发和/或审核了近 1500 个特许经营及相关特许经营体系与项目。
这些客户来自各个行 业：食品和饮料、教育、健康/美容、零售、休闲、服务等。
5个营销平台来推广您的品牌：
1）全球策略联盟
：我们拥有60多个国家的策略联盟伙伴网络， 每个国家都拥有强大且可靠的合作伙伴，帮助您迅速进入市 场并开始创收。
2）展览和活动：我们每年在亚洲地区参加近30个特许经营及相 关展览和活动。 这更定会提高我们客户品牌知名度。
3）《亚洲特许经营与投资良机》杂志：自1994年3月起，我们出 版了全球唯一的双语特许经营杂志。这将使我们能够接触到 世界各地的英文和中文客户。
4）特许经营活动：我们组织各种特许经营活动，如前往世界不 同地区的的当地的第三方机构（如银行，商会）一起主办的 配对会议和特许经营考察团。
5）线上平台和社交媒体：我们通过网站、社交媒体平台和电子 邮件群发引起大量关注，帮助客户赢得眼球。
各位老板们， 今天就与我们联系，让我们一起探讨如何帮助您 实现并超越您的拓展事业和国际化目标。
MOULD LIVES AND CRAFT ASPIRING FUTURES
SINGAPORE’S TRUSTED PRESCHOOL BRAND FOR OVER 45 YEARS
Since 1978, Kinderland International Education has been setting standards in the early childhood industry in Singapore with innovative early years education curriculum and programmes.
We were the first to incorporate keyboard music into a preschool curriculum in Singapore. The first to introduce integrated learning into classrooms. And the first private organisation accredited by the Singapore Government Agency to train preschool teachers for the industry in 1988.
Till date, we have established our Kinderland footprints in eight countries, through direct investments, joint ventures and franchising. Kinderland’s unique renowned music-infused curriculum and programmes empower the minds of more than 20,000 preschoolers annually.
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