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TABLE OF CONTENTS

1.0

THE BRAND

2.0

THE IDENTITY

3.0

APPLICATIONS

4.0 5.0

1.1 1.2 1.3 1.4 1.5

2.1 2.2 2.3 2.4 2.5 2.6 2. 7

3.1 3.2 3.3 3.4 3.5

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The Founder The Story The Mission The Brand Adjectives The Competitors

Logo Logotype Clear Space Color Palette Incorrect Usage Typography Photography

Stationary System Ticket Print Ads Magazine Grid

AMBIENT 4.1 4.2 4.3 4.4 4.5

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SpacePlane SpaceCraft SpacePort Headquarters Spacesuit

FUTURE 5.1 5.2 5.3

- Spaceview Hotel - Projection Mapping - 360 Video


1.0 THE BRAND 1.1

- The Founder

1.2

- The Story

1.3

- The Mission

1.4

- USP

1.5

- The Competitors

This section introduces the brand. The background about the company, its mission and the philosophy.


VIRGIN GALACTIC

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2018 Brand Guidelines

1.0 - The Brand

THE FOUNDER

Sir Richard Brandson Founder and CEO Virgin Galactic

“In 1988 I went on the BBC TV show Going Live. I answered a call from young Shihan Musafer, who asked me: “Have you ever thought about going into space?”I answered: “I’d really love to go into space, as I think pretty well everybody would. When you see those magnificent pictures in space and the incredible views, I think there could be nothing nicer. So if you’re building a spacecraft I’d love to come with you on it.”After that call, in 1999 I set about registering the name Virgin Galactic. 26 years later, we have built the world’s first commercial spaceline. We are continuing our powered test flight programme, and have more than 700 Future Astronauts on board incredibly excited”.

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2018 Brand Guidelines

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THE STORY

Year of Foundation 2004 Industry Space Tourism

Virgin Galactic is part of Sir Richard Branson’s Virgin Group. Thanks to its sister companies, The Spaceship Company and Virgin Orbit, developing and operating a new generation of space vehicles to open space for everyone is close to being achieved. Virgin Galactic recognizes that the answers to many of the challenges we face in sustaining life on our beautiful but fragile planet,

lie in making better use of space. Sending people to space has not only expanded our understanding of science, but taught us amazing things about

human ingenuity, physiology and psychology. There is little that compares to the sense of awe

that takes hold as we raise our eyes to the night sky. Despite the fact that millions of people would love to go and experience space, fewer than six hundred have been given that opportunity, and despite there being a common understanding of the benefits of space-based research, there are still only few scientists who have the chance to reap its benefits.

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2018 Brand Guidelines

1.0 - The Brand

THE MISSION Virgin Galactic will for the first time, offer everyone the opportunity to become private astronauts and experience the wonder of space for themselves. The company’s mission is to be the Spaceline for Earth, means we focus on using space for good while delivering an unparalleled customer experience. We recognise that improving access to space is a fundamentally challenging ambition. We will achieve it only in a spirit of collaboration and with a recognition that we must continually learn and keep always improve.

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VIRGIN GALACTIC

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2018 Brand Guidelines

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THE BRAND ADJECTIVES

Key Adjectives

The following adjectives define the Virgin Galactic company’s unique position in the marketplace.

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FAST SAFE INNOVATIVE REVOLUTIONARY PIONEERING ADVENTOURUS EXPLORING TECHNOLOGY SPEEDY

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2018 Brand Guidelines

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THE COMPETITORS

Direct

Virgin Galactic has two main direct competors: The Amazon Space Company, Blue Origin,

Blue Origin Boeing

owned by Jeff Bezos, and the famous Airplane company Boeing. The indirect competitors are the elite Jetsmarter and Etihad Airways.

Indirect

Jetsmarter Etihad Airways

Aspirational

SpaceX

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1.0 - The Brand


2.0 THE IDENTITY 2.1

- The Logo

2.2

- Clearspace

2.3

- Color Palette

2.4

- Incorrect Usage

2.5

- Primary Font

2.6

- Secondary Font

2.7

- Photography

This section introduces the Virgin Galactic identity. It explains how to use the logo in a clear, controlled and consistent way across all media to convey the brand values of reliability, innovation and quality.


VIRGIN GALACTIC

2.1 -

2018 Brand Guidelines

2.0 - The Identity

THE LOGO The Virgin Galactic symbol identifies the company with a modern and dynamic brand. It is a simple and inspirational design, communicating authenticity, energy and intoducing a revolution into the space industry.

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VIRGIN GALACTIC

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2018 Brand Guidelines

2.0 - The Identity

CLEAR SPACE To be most effective, the Virgin Galactic symbol should always be surrounded by the most precise prescribed minimum amount of clear space. This territory will set it off distinctly from any other accompanying copy, illustrative material, photography, and other graphic elements. The recommended minimum distances

1X

that define this territory are derived from the identifier shown in the next page.

1/4 x

1/4 x

1X

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2018 Brand Guidelines

2.0 - The Identity

COLOR PALETTE

PRIMARY

The Virgin Galatic color palette work universally across the brand. It’s made up of four modern colors, that reflect the innovation and modernity

White Virgin PMS CMYK RGB

663 02 02 01 0 246 244 245

of the brand.

Green Atmosphere PMS CMYK RGB

548 C 91 39 52 32 0 94 96

SECONDARY Blue Ocean PMS CMYK RGB

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Neutral Black C 98 74 51 55 0 41 60

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VIRGIN GALACTIC

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2018 Brand Guidelines

2.0 - The Identity

INCORRECT USE Here are a few examples of practices and variations to avoid. Design and usage standards

A

B

C

D

E

F

A Gradient B Stroke

ensure that the Virgin Galactic brand is instantly recognizable however and wherever it is used.

C Separate type and mark D Stretch Vertical

E Stretch Horizontal F Box

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PRIMARY FONT

Avenir

For the Virgin Galactic identity, the typeface

Regular Oblique Heavy

named Avenir has been chosen. It is a clean, modern sans-serif typeface that works well within the integrity of the brand.

Uppercase Lowercase Numbers

ABCDEFGJKLMNOPQRSTUVWXYZ abcdefgjklmnopqrstuvwxyz 0123456789

ABCDEFGJKLMNOPQRSTUVWXYZ abcdefgjklmnopqrstuvwxyz 0123456789

ABCDEFGJKLMNOPQRSTUVWXYZ abcdefgjklmnopqrstuvwxyz 0123456789

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SECONDARY FONT

DIN NEXT LT PROV

The secondary typeface that supports the brand

Regular

is Din Next LT PROV. It’s a clean, modern sans-serif typeface that works well as support of the brand. Uppercase Lowercase Numbers

ABCDEFGJKLMNOPQRSTUVWXYZ abcdefgjklmnopqrstuvwxyz 0123456789

Ag 30

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Cap-Height X-Height

Base Line Descender


VIRGIN GALACTIC

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2018 Brand Guidelines

2.0 - The Identity

PHOTOGRAPHY Photography is one of our most widely used and influential brand assets. High quality photos are critical to create the genuine and authentic Virgin Galactic comunication. By showing how we perceive the sky, especially at night, Virgin Galactic wants to inspire future passengers to start shifting their perspective and curiosity. The Virgin Galactic photographies differentiate themselves thanks to the company satellities that obtain unique shots.

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3.0 APPLICATIONS 3.1 3.2 3.3 3.4 3.5

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Stationary System Ticket Print Ads Magazine Grid

This section shows design examples of the Virgin Galactic ’s collateral and should be treated as inspiration for creating strong, distinctive and meaningful communications.


VIRGIN GALACTIC

2018 Brand Guidelines

3.0 - Applications

3.1 - STATIONARY

Buisness Card Letterhead Envelope Agenda

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2018 Brand Guidelines

3.0 - Applications

3.2 - TICKET

E-Ticket Printed Ticket

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VIRGIN GALACTIC

2018 Brand Guidelines

3.0 - Applications

3.3 - PRINT ADS

E-Ticket Printed Ticket

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VIRGIN GALACTIC

2018 Brand Guidelines

3.0 - Applications

3.4 - MAGAZINE

Quartely magazine about the studies behind the space experience

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3.0 - Applications

3.5 - GRID

Rows: 16 Columns: 9 Gutter: 11pt

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4.0 AMBIENT 4.1 4.2 4.3 4.4 4.5

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SpacePlane SpaceCraft SpacePort Headquarters Spacesuit

This section is dedicated to show the new design direction of Virgin Galactic.


VIRGIN GALACTIC

2018 Brand Guidelines

3.0 - Applications

4.1 - SPACEPLANE

White Knight Two

Virgin Galactic operates a reusable spaceflight system. This consists of WhiteKnightTwo, a jet-powered cargo aircraft that is used to lift the SpaceShipTwo spacecraft to release altitude. With an “open architecture� design and explicit plans for multi-purpose use, the aircraft could also operate as a zero-g aircraft for passenger training or microgravity science flights, handle missions in high-altitude testing more generally, or be used to launch payloads other than SpaceShipTwo.

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3.0 - Applications

4.2 - SPACECRAFT

VSS UNITY

The SpaceShipTwo was the world’s first passenger carrying spaceship to be built by a private company and operated in commercial service. The first Virgin Galactic spaceship to enter service is VSS Unity. It is a SpaceShipTwo-class suborbital rocket-powered manned spaceplane.

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3.0 - Applications

4.2 - SPACECRAFT

VSS UNITY Interior

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4.3 - SPACEPORT

Address County Road A021, Truth or Consequences, NM 87901 United States

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3.0 - Applications

4.3 - SPACEPORT

Interior Design

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3.0 - Applications

4.3 - SPACEPORT

Interior Design

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2018 Brand Guidelines

3.0 - Applications

4.4 - HEADQUARTERS

Address 65 Bleecker Street 6th Floor New York, NY 10012 United States

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3.0 - Applications

4.4 - HEADQUARTERS

Interior Design

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4.5 - SPACESUIT

Advanced textile design and technology designed for VG spacesuit.

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5.0 THE FUTURE 5.1

- Spaceview Hotel

5.2

- Projection Mapping

5.3

- 360 Video

This section introduces the future advertising plans for Virgin Galactic and its potential expansion.


VIRGIN GALACTIC

2018 Brand Guidelines

5.0 - The Future

5.1 - SPACEVIEW HOTEL Virgin Galactic is looking forward to collaborating with luxory hotels in order to present their unique experience of being in space: by giving the opportunity to the public, through special events, to preview the experience of seeing what an astronaut sees in space. Through this strategy, Virgin Galactic will increase people’s excitement and their brand’s awareness.

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5.0 - The Future

5.2 - PROJECTION MAPPING Virgin Galactic will increase people’s curiosity and excitment through unique projection mapping in famous cities’ skyscrapers around the world.

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5.0 - The Future

5.3 - 360 EXPERIENCE Virgin Galactic points to bring the experience in every possible platform. 360 videos and Virtual Reality will allow the public to immerse themselves in the unique experience of being in space.

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2018 Brand Guidelines

Virgin Galactic

Copyright 2018 Chiara Martini

Identity Guideline Copyright Š 2018

All content for Virgin Galactic Brand Guidelines was conceived, designed, wrote,edited and produced by Chiara Martini. The photography was provided by Pixabay.com and Nasa.com. The 3D model was purchased on Turbosquid.com ADV 370 Brand and Branding Academy of Art University Design Consultation Ramiz Sheikh and Roger Muller

This book is a non-commercial work produced as a student project for educational purposes, and such is considered a derivative work under the Fair Use Clause of the US Copyright Law. Manufactured in the USA.

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Profile for Roger Muller

Virgin Galactic: Brand Guidelines  

Copyright 2018 Chiara Martini All content for Virgin Galactic Brand Guidelines was conceived, designed, wrote, edited and produced by Chiara...

Virgin Galactic: Brand Guidelines  

Copyright 2018 Chiara Martini All content for Virgin Galactic Brand Guidelines was conceived, designed, wrote, edited and produced by Chiara...

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