TWISPER
WORLD OF MOUTH ACTIVATION SEPTEMBER 2019
RUA FERNANDO VAZ, 12-A T. +351 217 506 050 GERAL@YOUNGNETWORKGROUP.COM 1750-126 LISBOA, PORTUGAL F. +351 217 506 051 YOUNGNETWORKGROUP.COM/PT
MARY / TWISPER
Twisper is an app for social traveller users.
Context
The brand claim that we should discover the world with people we trust. And that the best places to go are recommended by friends.
2/23
MARY / TWISPER
Everytime we social travel, being involved in the culture of the country you’re visiting, we feel new things. We feel new cultures. We feel new habits. We feel a part of the country. And sometimes you can't know why you feel it that way. You just feel it. You feel something new. It can be the fresh air. Or the way of living. It’s something you can't describe. Only feel. And you know what?
3/23
MARY / TWISPER
Every sensation you have, so unique and caracteristic in every culture, have a word that describes it perfectly.
I'll give you my word.
A word that can’t be translated in a synonym for another languages. But you know, if it's felt by experience, you should experienciate it in loco.
4/23
MARY / TWISPER
EXAMPLE In Portugal and Brazil for example, you can feel:
In Germany you feel:
++ Saudade A melancholic and nostalgic feeling you have for a person, a place, or a thing that is distant from you in space and time.
++ Waldeinsamkeit When you’re alone, contemplating yourself surrounded by woods and nature.
++ Desenrascar The act of digentagle ingeniously from a problematic situation.
In Indonesia you feel:
++ Cafuné Some nice and smooth hair cuddling massages. ++ Saideira The last drink before you leave.
++ Jayus The situation when someone says a joke so poorly that you can’t do nothing to help the situation but laugh. And so on and on, in all countries, in all cultures.
++ Desbunda Lose your inhibitions and go wild.
5/23
CONCEPT
LOCAL FEELINGS FOR LOCAL FRIENDS
MARY / TWISPER
Message
Never let your friends miss your favourite travelling places. Mark them with a feeling and send it to a friend that couldn't make the trip with you.
8/23
IDEA
WORLD OF MOUTH
MARY / TWISPER
Twisper is a social travel app that challenges their users to discover the world with people they trust. But we all know that we can’t take all of our friends/ family in every trip we made. So, we will make tourists recommend their best travelling moments with their closest friends/family. The ones that could not make the travel with them. How?
11/23
ACTIVATION
MARY / TWISPER
Tourists already marked their favourite places. They just didn’t always do it on a map. Or in an app. They do it in their own cameras.
13/23
MARY / TWISPER
And you know what, like the untranslatable words aren’t just words. This photos ain’t just photographies. They are captured feelings. It’s a draw of what you’ve experienced at the moment. And that’s what you will recomend as the favourite locals of you trip. In a digital postcard. This is our activation proposal.
14/23
MARY / TWISPER
1º Tourists upload the photography of the favourite place they've been in this trip. 2º They choose the local feeling that describe that photo.
Mechanic
3º They identify the place where the photo was taken (Restaurant, Nightclub, Hotel). 4º They send their brand new postcard to the friends/family that they want to never miss that feeling, and never miss that place.
15/23
MARY / TWISPER
This idea can be used everywhere in the world. It can be done in a central plazza in Lisbon or in a Festival in Geneva for example. With local feelings (words) tourists will recomend places to friends they trust to discover the world with.
16/23
POSTCARD
MARY / TWISPER
18/23
MARY / TWISPER
19/23
MARY / TWISPER
20/23
MARY / TWISPER
21/23
LET'S SPREAD OUR WORLD OF MOUTH?
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THANK YOU. RUA FERNANDO VAZ, 12-A 1750-126 LISBOA, PORTUGAL
T. +351 217 506 050 F. +351 217 506 051
CARMEN@YOUNGNETWORKGROUP.COM WWW.CARMEN.YOUNGNETWORKGROUP.COM