Fall 2018 Issue

WHERE WORLD CHAMPIONS START O F F I C I A L H AT O F T H E N H S R A

American Hat

3X World Champion Tie-Down Roper NJHFR All-Around Champion

800. 392. 4197

I WWW.AMERICANHAT.NET

GA LA

walk the red carpet with rodeo's elite

Biggar Hats

Rodeo Fame's Legacy of the west gala plaza hotel & Casino, las vegas

12.12.2018 | 2pm www.legacyofthewestgala.com

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64 - BRONC RIDING NATION

32 - BOBBY JEAN OLSON - Beauty

36 - JOELLE SOUZA - Fashion Wagon

54 - JESS LOCKWOOD

16 - GLEN TEMPLETON

S T N E CONT

38 - PAIGE MURRAY & BABY M

Editor's letter I am 100% positive that Jesus is real. Already you are wondering what does this have to do with Rodeo Fame? Actually - everything. The other day I went on a family horseback ride with my mom and dad like I have done since I was little but now I have my 4 year old son and my 8 month old baby. My baby rode with me on my dads most gentle horse holding onto the saddle horn and my son rode a wild pony (bareback) led by grandpa Allen. My dad would pull the pony back and my son would kick at the same time; so the pony was extremely ready to ditch the kid and head back to pasture...until my dad found out what was happening and put a stop to it. Of course my mom was relaxed and did not notice what was going on. It was a very good day with family. My dad was out on the porch before the day began listening to worship and praying to God. Since I was young he has talked to God like he was right there with us.

Lately, besides putting this amazing issue together for you I have been spending a lot of my time taking adoption classes with my husband.

We are trying to adopt a certain 11 year old boy who has no idea I am writing this or that he is being thought of night and day. We are filling out mountains of paperwork and I am nearly getting in fist fights daily because of the frustration building up in me towards people who have no idea I want to slap them. We are putting all this effort out and we are not even certain he will be placed in our home, but he is worth it. Sometimes you might feel like you are all alone, worthless, and that not one person is thinking about you, but you would be wrong. Like my son tells me sometimes "mom your wrong! I'm right." Trust me, you are being thought of by Jesus.

HE is why I do this publication- for whatever reason he has impressed upon my heart to promote this industry. I obviously have an idea, but with God, his ways are always a little bit higher than mine and I'm always really confident that what he is asking me to do is bigger than I can imagine.

Just like the Gala event we are doing in Las Vegas this year- the whole motive behind the event is to promote unity and raise some money to help Refuge for woman. Every time I turn around God has someone he is thinking about- this December it's those on the waiting list for Refuge for woman. Don't worry, God is coming to your rescue. I'm very certain Jesus is real. I know I talked about God a lot in this letter, and trust me, I did it on purpose, because I can and because his name is powerful and we could all use more power in our life and less empty, meaningless, superficial chatter.

EDITOR-IN-CHIEF April Bach Patterson COPY EDITOR Alyssa Barnes WRITERS/ REPORTERS Lori O'Harver, Shelby McCamey, Kim Zierlein, Shannon Geddes Brenda MatamorosBeveridge, Erin Jusseaume CONTRIBUTOR Cara Miller: Fashion Blogger LAYOUT & DESIGN Chantel Miller BOARD OF ADVISORS Peter and DeeDee Tank, Judy Nelson ADVERTISING april@rodeofame.com SUBSCRIPTIONS april@rodeofame.com COVER PHOTO David Sinclair Photography

April Patterson, Editor-in-Cheif PO Box 2264 • Boerne TX 78006 817.613.7508 • april@rodeofame.com FOLLOW RODEO FAME

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RODEO FAME PO Box 2264 Boerne, TX 78006 CONTACT 817.613.7508 All content herein is the property of Rodeo Fame and may not be reprinted or reproduced in any medium without written permission.

Some art work is used at the sole discretion of the advertiser and is not created by Rodeo Fame.

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ATHLETES & STARS

TRAVEL TIPS

with Bob Tallman

by Erin Jusseaume

For decades, ‘The Voice of Rodeo,’ Bob Tallman, has traveled successfully over the thousands of miles the rodeo road brings. His native and foreign excursions have made him a travel aficionado of sorts with over 35-years of daybooks that he still keeps. And each year he finds himself adding and subtracting as his schedules require.

Along with that book, he ensures he has a great travel agent. This, he says, helps ensure travel is easy, effective and timely.

“I love to fly,” said Tallman. As a result, he boasts a hidden talent of knowing where multiple restaurants lie within hundreds of airports. He can also tell you how much time it will take to get from one gate to another.

"I’ve spent a lot of time in airports over the years,” he said with that famous laugh.

“Even though I love to fly, I am not a fan of airports. Especially in the summer as thousands of extra people go on summer vacations the majority just don’t know how to travel; so it gets hectic and busy,” he added.

However, he continued to say that no matter how much the pain of navigating the airport can be he loves watching the excitement on kids’ faces as they prepare to go on their adventures.

“One big tip I learned from airports is they aren’t userfriendly so it can be difficult to work while you are there,” he said with a chuckle.

When it all comes down to it, he has some solid tips for both fans and athletes. He said if you can get the travel right, it makes it a much more enjoyable experience all around.

Tallman's ‘Never Leave Home Without It’ List : A good shaving kit. The ones that pack into a good travel

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bag with basic medical supplies and of course a sharp knife (in checked luggage).

Slippers, “You never know what condition the floor is in where you stay. I always have a pair of slippers or flip-flops,” explained Tallman. iPad, “I work on my iPad all the time, it’s the new briefcase and I never leave home without it.”

A pair of $2 readers from Walmart; Tallman said they are the best purchase you will make to add to your travel bag.

When it comes to athletes that travel especially by the old road, Tallman truly understands the ups and down of driving the long white line.

For most of the summer in the height of his biggest runs, Tallman travels with his motorhome.

“I pack the whole house in that motorhome, I really don’t think I leave anything at home,” he said as he chuckled affectionately.

Beware though, there are some downfalls to living life on the road. Tallman’s advice to get to and from your destination safely and in good health, you should consider the following: Don’t let lack of rest hinder your trip. Get plenty of rest and don’t drive tired.

He said one of the biggest mistakes athletes make is trying to keep up on a diet of junk food. “It doesn’t work, eat healthfully and stay healthy,” he said.

Getting overwhelmed with the costs of traveling. He understands it can get expensive and stressful, but if you let yourself get overwhelmed it can be the beginning of the end of your trip.

Don’t worry though, he has what he calls his ‘six-pack of tips’ for fans traveling to all the rodeos this summer season. ● Sunscreen, “Never leave home without it.” ● Make sure you have predatory knowledge of where you are going. ● Always take an extra two days on a three-day trip. ● Meet all the new people you can-athletes included of course ● Try different foods ● Drink plenty of water!

“Don’t get caught up in the hustle and bustle so much that you can’t enjoy the trip and enjoy the rodeo,” said Tallman.

Bob Tallman had something to say about beef jerky.

Bobby T's

So he created Jerky his own.

Pro Rodeo Hall of Famer.

Nine-time PRCA Annnouncer of the Year.

But what makes Bob Tallman most proud is, first, his family and second, the beef he raises in small town Poolville, Texas.

So, he doesn’t take lightly putting his name and face on a brand of jerky he worked more than a year to develop.

Available at BobbyTsJerky.com and at select Texas Boot Barn stores.

That wouldn’t be the cowboy way, now would it?

Try all his flavors today — It’s the ‘T” in T-Licious!

IN THIS ISSUE

CT Rodeo Company’s Hair Nation is just one of the little monster buckers starting kids out right in the Jr. Roughstock Association.

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Photos by Jerel Olson Photo

IN THIS ISSUE

The Cutest Little Buckers

CT Rodeo Company & the Ponies of the Jr. Roughstock Association

By Lori O’Harver

MALTA, Idaho – The Junior Roughstock Association’s work with Jr. National Finals Rodeo has brought international attention to the talented bareback and saddle bronc riding youngsters from ages 4 to 17.

The young cowboys have been around for far longer, though. Just ask Cameron Tuckett, owner of CT Rodeo Company, who’s been producing rodeos for kids and nurturing those kids into top hand riders with his string of tiny buckers for the last 31 years.

PRCA top hand bareback rider, Caleb Bennett, got his start on CT ponies when he was just 7 years old.

“Caleb is a natural born athlete who loved the bareback riding as a kid,” said Tuckett. “He was fun to watch come along, knowing he was big star bound. Every day of my life is fun. I knew I’d never be a millionaire.

That was never important. It’s the memories, getting to work every day with my family and horses, but the most gratifying thing is watching the kids we and our small horses and ponies started move on to be successful in the PRCA.” “I grew up going to Little Buckaroos Rodeos produced

by Bernis Hunsaker,” he said. “My most vivid memory is of up to 50 pony weanlings turned loose in the arena, a few with red ribbons on their tails. Every kid in the grandstand would run into the herd trying to catch one of those cuties. If they did, that pony was theirs to keep.”

“We can trace those ponies’ pedigrees back to the day we bought them, about six generations,” Tuckett said.

“They’re family members, just ask my wife. She runs the stripping chute at all of our rodeos and keeps a big stash of apples to treat them with after they buck.”

Their breeding program is serious business all the way through. The CT program keeps the draft blood strong in their herd, providing their ponies with the stamina and durability to succeed from their debuts at 4 all the way up into their 20s.

“Our blue hen broodmare came from Bar T Rodeo’s Swanny Kerby,” said Tuckett. “He called one day and said he had this Robins Egg daughter who never grew, figured we were the only outfit that could use her. 7D not only was a solid performer for us in the arena, she gave us a foal every year. In the years we chose not to breed her, she still found a way. In fact, her last foal was born when she was 26. She raised that baby for us then, while in seemingly perfect health, she left this world. We buried her here and see her daily in the next generations she gave us.”

CT Rodeo Company is a vital part of the JRA network of stock contractors, providing horses for the regional qualifiers and the Jr. NFR during NFR Week in Las Vegas in December.

When Hunsaker was in his 80’s, he sold out to a partnership in Wyoming,” Tuckett recalled. “I was just a kid, fresh out of high school and talked the bank into loaning me the money to buy those bucking ponies and bring them home to Idaho. It snowed on us all the way back from Big Piney, Wyoming. That trip is still right up there with the best ones I’ve ever made.”

What’s cuter than a pony foal? A bucking pony foal!

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GOD BLOG

CORY MORROW Good feeling music comes naturally for Cory Morrow. Cory sings from a position of familiarity.

He knows what it’s like to live a life of sin and be given the chance for redemption. When asked about his music style, Cory says, “I get up and tell stories through my music. I want to let others know that they are loved. Jesus loves us all and there is a big, beautiful love that is not going away.”

Cory has been in the studio working on a new album set to release in September. He has a gamut of emotions regarding this new album - nervous, excited, and scared. Cory describes this album as an awesome collection of diversity. The songs range from old school country to reflective and from blues to rock and roll.

The music has some different beats with just a really cool feel.

Cory’s music is influenced by his faith. He attributes his success to knowing every adventure and every up and down is a challenge about why he believes. Earlier this year Cory was able to go play songs off his new album in

Polunsky Prison. He loved the feeling of comfort that he was able to present with his music and is making plans to go back and record a live album in the near future.

In order to fully absorb the full life, love and fun of Cory’s music, it is a must to add one of his upcoming dates to your plans. Check out all his upcoming dates at www.corrowmorrow.com.

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By Shannon Geddes

"The Oakley Rodeo"

4 th o f J u l y W e e k , 8 3 y e a r s a n d c o u n t i n g . . .

Oakley Ad

“Riding Bareback Art by DON WELLER

ATHLETES & STARS

Legend.

Hero.

Good Son. Good Friend.

Lane Frost, remembered 29 years later by many as the epitome of the true meaning of rodeo. mily

the Frost Fa oto Courtesy of

Ph

There is no doubt in Elsie Frost’s mind that her son, Lane, would most likely be raising bulls and be involved with the bull riders that started the PBR. “He would be involved in rodeo no matter what,” Mrs. Frost said. “I am sure he is looking down now and thinking, I never thought this would happen. It’s been so long, 29 years, and people still know who he is. It’s been a shock to us. These young guys pay so much respect to Lane.”

From the beginning of his career, Lane Frost had established himself as an accomplished bull rider. He was a National High School Bull Riding Champion in 1981; the 1987 PRCA World Champion Bull Rider; and he conquered the legendary bull, Red Rock, four times.

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By Brenda Matamoros-Beveridge

Not only was he riding well, Lane was known as a really good guy to his friends, his fans and his family.

“I was thinking about Lane because Cheyenne ended today. I remembered a story to share. One time Lane was at a Mike Cervi rodeo somewhere. The bareback riding started and there was no one on the stripping chute. Mike was hollering for one of his hands to get to the stripping chute. Lane was nearby and said, "Never mind, Mike, I've got it."

Mike said, "I can't believe a world champion bull rider is working the stripping chute for me."

Lane also loved little kids.

“Lane and Ted Nuce [fellow champion bull rider] would visit hospitals and hand out Teddy Bears. They talked to several kids and this one little kid they were talking to, I’m not sure if it was a boy or a girl, but the little kid laughed at something they did and the little kid replied to Lane and when they walked away the nurse told them, ‘That kid has been here for six weeks and he has never said a word until today,’” Mrs. Frost said. “It makes you wonder but we know that God had a plan. God could see the big picture.”

Many of his fans have seen the Movie 8 Seconds starring Luke Perry as Lane Frost, and know how the movie ends. For those who haven’t seen it, during a ride at the Cheyenne Frontier Days Rodeo, Lane made it to 8 seconds atop the bull Takin’ Care of Business. After dismounting, Lane fell and the bull hooked him in the ribs. On July 30, 1989 at the young age of 26, Lane Frost passed away from his injuries on the arena floor.

“We do have to give the movie credit. It wasn’t exactly like we wanted it to be because it didn’t mention he was Christian but we do have to give it credit,” Mrs. Frost said.

“It’s amazing how many kids watch it. When I first saw it I thought, well, it’s not as bad as I thought it would be but little kids aren’t going to like it. Boy was I wrong.”

Lane’s dad, Clyde, and her have honored their son by attending the National Finals Rodeo annually.

“We go to the Finals every year. Even after Lane died, we just felt we needed to be there because that is where his friends were and that is where we would have been if he had been alive. We never stopped. We’ve not missed the Finals. That is our vacation every year.”

When asked what she remembers about her son the most, it is him running around.

“I just remember he was always in a hurry doing things,” his momma said, “I remember when he would come in and he’d tell his dad, ‘I’m going to be home for a couple of days so line up some work for us to do.’ He wanted to be busy.” If he got in late, he would sleep late but he was always busy. He would get up and run to the barn, a quarter mile away from the house. Instead of driving, he liked to stay in shape and run to the barn, run back over here and he’d ask me to fix him something to eat and then he would go again. It’s like I tell people, it’s like he knew he didn’t have enough time to do all the things he wanted to do. And he was in a hurry with everything he did.”

Clyde and Elise Frost

ABOUT THE LANE FROST AWARD "Sure, I got time."

“Something Lane always said. One of his quotes. People would come up to him and say ‘Hey, can you help us?’

Whatever, visits talks, whatever. And Lane always said ‘Sure I got time,’” said Stetson Frost, Lane’s nephew and head of Lane Frost Apparel. .

According to his family, Lane really enjoyed helping others and seeing his fans.

“So, we thought of giving the award to someone, an athlete, male or female who has gone above and beyond to give back to their community or the fans or made tons of hospital visits,” Stetson said. “I’ve heard amazing stories of rodeo people who drove hours just to go say hi to the kids. “ “I would like to give it to somebody that would be very helpful to other people. Someone who always goes above and beyond,” Elise said. “I’d want it to be one of those cowboys or cowgirls that would be willing to help. Lane was like that.”

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MUSIC

GLEN TEMPLETON When talking to Glen about when he felt like he knew he had made it, his response was, “there has never been a huge AHA moment of o-man, now I have made it. It’s really about getting to go out and do hand to hand combat and shaking hands with my fans.”

One of his favoured shows to do is when he gets to perform an acoustic session for a small audience. He loves

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the authentic sound of the music with no bells or whistles.

He wants people to feel the music and not the light show.

class and cowboy America.

His message is that of hope and inspiration with enough hard work.

Country music is a path that Glen recognizes as his life path. For Glen, betting on country music is a no lose situation since he loves what he is doing. Every performance is a win or he learns something new. His aspiration is to bring a little bit of hope to middle

His advice on success, “A lot of times an overnight success is many years of hard work and doors being slammed in your face. The longer I stay in the game, the more the planets and stars begin to align”.

This country crooner is a genuine gentleman that expresses remarkable gratitude to his fans for his success.

Glen Templeton is the pure country musician with the exceptional reputation of never losing sight of what is important in life, “Without my family and fans, I have nothing.

It’s a true blessing and am so grateful every single day.”

Stay up to date with the latest tour dates and locations at www.glen-templeton.com.

By Shannon Geddes

ANIMAL ATHLETE

BERGER’S BULLS

By Brenda Matamoros-Beveridge

Even with only 105 bulls picked every year to head to the PBR World Finals, a staggering percentage of those in attendance belong to Chad Berger, 7X Consecutive Stock Contract of the Year. Last year he had 34, more than 30%, and a record thus far. “If you get one bull at the Finals, that is an honor in itself,” says Chad. This year, he already has at least three contenders who have previously been picked and will likely go again.

“He is one of the most kindhearted animals in the world.

He likes to be scratched and rubbed and when he gets in the chute, all that goes away and he knows it’s time for business.

He’s got a great record with PBR. He’s had to go against the toughest bull riders every weekend of the year for his whole career and he ain’t been rode many times.

He’s got a big heart I sure think he will make it to the PBR World Finals. He is still a good bull yet.

He has been in the circuit for 5 years."

M AT C H U P :

COOPER DAVIS

CHAD BERGER

BEAVER CREEK BEAU

Son of legendary 1995 World Champion Bull, Bodacious

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Photo by David Sinclair

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TICKETS ON SALE NOW! GO TO EXTREMEMUSTANGMAKEOVER.COM/EVENTS/TEXAS

COVER STORY

On the WRI 20

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COVER STORY Photo by David Sinclair

IGHT Road

By Lori O’Harver

Twenty years ago, nobody in professional rodeo knew the last name Wright. That’s when Cody Wright bought his PRCA saddle bronc riding permit and cracked out on the hunt for gold buckle fame and fortune. Ten years later, his classic style and fierce determination was rewarded with his first world title. He’d win another in 2010 before little brother Jesse would rise to his title in 2012, followed by Spencer in 2014 then his son, Ryder in 2017. www.rodeofame.com

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COVER STORY

Cody watched from the ‘stands as Ryder rode his way to his first world championship last December.

While Rusty roared his lungs out for Ryder’s eight seconds in Round 10, Cody was a little more stoic.

It’s his way. While the media frenzy afterward raged on, Cody and family were outside the gathering in the roping chute alley avoiding the mob for as long as they could – just letting the moment sink in. The pressure of his own 10th rounds lost to the pressure of watching his son step into the arena like a warrior and emerge victorious.

In the aftermath, these profound words were spoken by the quiet man who runs exceptionally, beautifully deep.

“That gold buckle is everything… and nothing at all.” – Cody Wright Today, the Wright boys on the trail are Jake, Jesse, Spencer and Alex. There are Cody’s sons Rusty, reigning champion Ryder, and their little brother, Stetson, the teen-aged permit holder who, like Ryder, has a passion for the bull riding as well as the big, feather-footed horses. CoBurn Bradshaw, the brother-in-law, rides with that same classic style and is always in one truck or another. Cody, at 41 with 13 NFR qualifications, two gold buckles in the trophy case and a string of past injuries that’s exhaustive for his parents, Bill and Evelyn, to recite, hasn’t entered since before the Cowboy Christmas run. He’s stayed home some, played with his grandbabies at the Milford July 4th celebration but jumps in the truck with his boys to help with driving and encouragement because that’s what good dads do, even while trying to heal a little.

There’s more to a successful career in bronc riding than possessing the guts and talent to stick a world class bucking horse for 8 seconds. It’s more than being athletic, fit as a fiddle and tough enough to endure at least 100 rides and major and minor wrecks during the regular PRCA season. It’s the willingness to go the extra mile both literally, physically, spiritually and mentally. It’s riding hurt and sore, it’s erasing the buck-offs and focusing on the next one. It’s practice horse after practice horse, mile after grueling mile, it’s all night trips from rodeo to rodeo taking turns driving and only stopping for fuel and gas station food. It’s border crossings, passports and views of North American so stunning you can hardly make yourself mash the gas pedal.

It’s life on the road for the bronc riding family that’s

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Say I Wont

COVER STORY

changed the gold standard of style and grace; redefined the classic event to put class at the forefront both in and out of the arena.

Their rigs aren’t fancy – Dodge duallys of various ages with cab over campers built more to last than for luxury or looks. It’s four to a truck as a standard rule and making as many rodeos as possible, sometime skidding in sideways on three wheels and jumping back in the rig before the sweat is dry from the ride. You’ll never hear any one of the family complain. It’s a blessed, hard life and one they are passionately in love with.

EDITOR’S NOTE: The Last Cowboys is a beautifully written book about the Wright family by Pulitzer Prize winning author John Branch. RF speaks with Branch in our next edition about his experience on the road and on the ranch with the Wright’s.

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COVER STORY

“I love the travel but the beauty, to me, is along any highway in Utah.� Stetson Dell Wright, the youngest of the Wright family nomads. www.rodeofame.com

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HOLLYWOOD & FILM

One of the most powerful voices of The Rider was Lane Scott, the young Lakota bull rider who lost his ability to speak in a truck accident while traveling the rodeo trail.

The Raw Heart of Badlands Cowboys through Chloe Zhao’s Lens

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LOS ANGELES, California - Chloe Zhao’s ancestry traces quickly back to the horse culture of inland China, but her life has been a succession of huge cities; her birthplace in Beijing, to London in her teens, then on to the coastal metropolises of the United States, Los Angeles and New York. These were the places she studied, lived and found her desire to share powerful stories that she hoped would connect humanity. She was also seeking something missing in herself – a relationship with nature she’d physically craved while living among teeming masses of people, concrete and steel.

with the film Songs My Brothers Taught Me, a hauntingly beautiful story of life on the Pine Ridge Reservation that won award nominations at Cannes and Sundance. While shooting, her actors-not-actors did what cowboys do.

They told stories, talked horses, Cat Clifford picked guitar – they sang, played and prayed. It was Brady Jandreau’s matter-of-factly told tale of the near catastrophic brain injury he suffered when he bucked off and was stepped on by a bronc that captured Zhao’s imagination and seduced her into sharing the story with the world-wide audience beyond the Badlands campfire.

She found that connection in the Badlands of South Dakota in the company of Lakota cowboys. It started

The Rider opened to rave reviews from coast to coast after winning awards at the big, international film festivals.

www.rodeofame.com

By Lori O’Harver

Who says I’m a nice girl?

On the coasts, it’s reception has been divided but those it spoke to have gone back to see it in theaters as many as four times. It’s honest, raw and sometimes brutal on the emotions as reality always is, but it’s unblinkingly authentic and found strong voices in unpredictable places.

The voice of the Badlands is strong. The horses play themselves as heartbreakers and healers, always quietly teaching. The unwritten, unspoken ethics of the Cowboy Code is woven into the fabric of the men and women as their stories unfold, but it’s likely the voice of a young, Lakota cowboy, no longer able to speak or escape his wheelchair since a car accident that is loudest and binds audiences to Brady’s struggle in choosing to continue to ride horses that buck or be bound strictly by his doctor’s orders to leave that life behind.

“I’d never met Lane Scott, I only knew him through what Brady and Cat Clifford had told me, but I felt strongly he had a part to play in The Rider,” Zhao said. “We were shooting in western South Dakota, Lane’s rehab facility is in Omaha, Nebraska. We loaded up and went there, trusting a big part of our small budget to what we all believed we’d find.”

“We shot everything we needed in four hours – that’s an intense day. I met Lane with the intention that I wasn’t

going to treat him any differently than his friends. He was amazing. He improvised and ad-libbed through hand signing the alphabet. I didn’t write ‘rub some dirt on it’, Lane’s response when Brady told him about cracking his skull and having the steel plate surgically installed,” said Zhao. “They wanted to work, to tell this story. Some scenes took several takes just in moving the camera angle. I don’t think Brady had seen him much, if at all, since either of their accidents. It was truthful and emotionally stunning.”

The biggest critics were bound to be cowboys and ranchers, who’s authenticity is innate and judgement is always the harshest. They’re saying The Rider left them speechless. They’re also saying it’s on the same rare plane as Lonesome Dove.

The question then becomes ‘how did a nice, urban girl from Beijing find her way to Pine Ridge to tell a story so real it’s touched souls globally?’

In answer, Zhao’s voice lowered a notch and picked up a velvety growl worthy of one at home in the Badlands.

“Who says I’m a nice girl?” – Chloe Zhao The Rider was recently released on DVD.

Photos by Jon Pearson Photo/Courtesy of QLI

Chloe Zhao helps steady the camera during the filming of one of The Rider’s most powerful scenes with Lane Scott and Brady Jandreau.

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ANIMAL ATHLETE

BIKER BOB Son of legendary 2002-2004 World Champion Bull, Little Yellow Jacket

“He was raised by my dad, Joe Berger, so he has a special place in my heart. He has been a great bull. He is just a five year old now. His career is just getting started."

CHAD BERGER

M AT C H U P :

JESS LOCKWOOD or JB MAUNEY 28

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"He’ll probably go to the World Finals and do well there.

He had a minor injury for most of the year so he won’t be eligible for the world title this year.”

CHAD BERGER

Photo by David Sinclair

B The Trading Post Ad

TRAVEL

Photo Courtesy of Clark Fork Valley Press

The summer rodeo road is something that not only the athletes look forward to but also the fans. When it comes to hitting the rodeo road in North America, there are plenty of big rodeos where you can catch favorite athlete, stock contractor or rodeo announcer.

But one small town rodeo located in the Northwest of Montana is easily considered one of the best kept secrets of the pros when they talk about their PRCA summer run.

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Plains, Montana is located in what’s called the ‘Banana Belt’ in Sanders County approximately a 1.5 hour drive from northwest of Missoula Montana, and 2 hour drive from southwest of Kalispell Montana.

The tiny town of around 1,100 population comes to life during the summer as it sits in the hidden valley waiting for the annual fair. Surprisingly, this small set rodeo held over three days is a favorite among top rodeo athletes who enjoy stopping by the Sanders County Fair each year over the Labor Day weekend.

For 33 years the Powder River Rodeo Company along with D & H Cattle have been instrumental in making that happen.

Hank and Lori Franzen along with their family and crew were instrumental in turning the small county fair rodeo into the PRCA show it is today.

“There is something about Plains, and Sanders County that we fell in love with, and we look forward to pulling into the grounds each year,” said Lori Franzen when asked about the yearly rodeo.

Even more impressive is this tiny rodeo, compared to some others that are held during the same time frame is one that has seen many a gold buckle grace its arena.

At the 2017 rodeo, with just a quick count on the draws listing, there were 34 NFR qualifiers that graced the arena. From two of the Wright brothers, to Tuf Cooper, Brody Cress, Sage Kimzey and even current world champion steer wrestler Tyler Pearson.

“This rodeo hands down is one of the best if not the best little rodeo in America and not just Montana,” said Franzen.

By Erin Jusseaume

“This rodeo is just that good, how can you not love the Sanders County Rodeo and Fair,” said Bob Tallman PRCA Announcer.

Tallman has been gracing the microphone for the fair for many years, and even states that this particular rodeo is one he truly looks forward to coming to each year.

“The rodeo in Plains is set at the right time of year and the right location for these cowboys and cowgirls to get that extra earnings in wins that will help them make the finals in Vegas,” said Tallman.

A combination of that old All-American county fair grass and pavilions accompanied by the big Montana starry sky at night, if you’re looking to discover one of the best kept secrets on the rodeo schedule, don’t look past the Sanders County Fair and Rodeo in Plains Montana.

“There’s something special about coming here. Which is probably why we got involved with the people and town 30 years ago,” said Lori Franzen of Powder River Rodeo.

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BEAUTY

Your everyday makeup shouldn’t take more than 5 maybe 10 mins.

Throw on some lashes, lips and blush, dust with an SPF mineral powder and you're good to go. Soft, natural, classy and YOU!

Beauty TIPS

True beauty comes from within.

Be kind, be loving, treat others the way you want to be treated, and your true beauty will shine through.

Take care of yourself from within.

• Eat right.

DRY BRUSHING

and then using organic coconut oil after you rinse off is AMAZING for your skin!

The mechanical action of dry brushing is wonderful for exfoliating dry skin. It also helps detoxify by increasing blood circulation and promoting lymph flow/drainage. Dry brushing unclogs pores in the exfoliation process. It also stimulates your nervous system, which can make you feel invigorated afterward.

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• Exercise.

• Get enough rest.

• Take time to talk to the Lord.

• Meditate-Count your many blessings, think about everything you’re grateful for.

• Natural supplements are important.

BOBBI JEEN OLSON is a professional model, actress and TV Host. However, she started off as a cowgirl.

Growing up in the ranching way of life and following the team roping circuit enabled her to lead a diverse life. Eventually this trail led to the Western movie and fashion industry.

Her passion is to work on positive, family oriented, projects which help promote our Western heritage.

She has appeared on the cover of various magazines, been the subject of highfashion photo shoots, runway shows and appeared onscreen in both television and film. In 2016, she co-hosted the Miss Rodeo America Coronation. At the 2017 NFR, she produced and hosted a Fashion Show for the CB Cowgirls which was shown on RFDTV/The Cowboy Channel. She is also the 2018 Mrs. US Ambassador FoRe The American Cowboy.

2-4 TBSP OF BRAGGS APPLE CINDER VINEGAR A DAY IN YOUR JUICE

Bobbi Jeen is intricately involved in her community, not only local, but the Western community, which knows no borders. Bobbi Jeen loves to keep our Western heritage alive to pass on to the next generation. On any given day you may find her working with horses and cattle, teaching youngsters the cowboy way, or see her portraying it in print and film. Find out more at www.BobbiJeen.com.

Promotes heart health • Assist in weight loss Improve skin health • Boost your energy levels Fight candida • Ease acid reflux Soothe sore throat • Decongest sinuses Reduce diabetes risk

Bobbi Jeen Olson info@bobbijeen.com www.BobbiJeen.com www.WesternTradingPost.com

Some of the health benefits:

Roam Ad

IN THIS ISSUE

Photo by Mallory Beinborn

TEAM BRAZIL WINS SYDNEY P AL CUZ GLOB PBR M LEG OF BRA IL TEA

SYDNEY LEG OF 2018 Professional Bull Riders Sydney Global Cup Qudos Bank Arena – Sydney, Australia 1. Team Brazil, 1,006.5 points 2. Team Australia, 1,005.75 points 3. Team Canada, 986.75 points 4. Team USA, 924 points 5. Team Mexico, 501.25 points

2018 Top 10 Professional Bull Riders Sydney Global Cup Qudos Bank Arena – Sydney, Australia (Round 1-Round 2-Round 3-Round 4-Individual Event Aggregate)

1. Kaique Pacheco, 81.25-83-84.75-85-334 2. Tanner Byrne, 79.50-83.5-82.5-86-331.5 3. Cooper Davis, 85-86.5-86.5-0-258 4. Luciano De Castro, 83.75-0-83.25-82-249 5. Nathan Burtenshaw, 78.25-0-81.5-84.75-244.5 6. Jared Parsonage, 68.5-82.25-80.5-0-231.25 7. Jorge Valdiviezo, 85.5-0-84.75-0-170.25 8. Cliff Richardson, 87.25-0-82.5-0-169.75 9. Matt Triplett, 84-0-85.25-0-169.25 10. Jose Vitor Leme, 84-0-84-0-168

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The second leg of the inaugural PBR (Professional Bull Riders) Global Cup in Sydney concluded in dramatic fashion, coming down to the last out as Team Brazil clinched a narrow 0.75-point victory to claim the Australian horn of the Global Cup trophy filled with the host nation’s soil, and $400,000.

Team USA finished fourth place with 924 points after going 11-for-18, while Team Mexico retained its position from Day 1, rounding out the field with a collective 501.25 points.

The final night of competition saw a number of clutch performances from the world’s best bull riders, with a total of 28 qualified rides, 24 of which came in the opening round.

Team Brazil, which is dominating the PBR World standings with 7 of the Top 10 ranked riders, was led by current world No. 1 Kaique Pacheco (Itatiba, Brazil), who made the 8 for 84.75 points on SweetPro’s Chemical Weapon (Mayne Bucking Bulls) in Round 2, before covering Rodeo

WINS

PBR GLOBAL CUP

By Brenda Matamoros-Beveridge

Blues (Throsby & Russell Bucking Bulls) for 85 points in the decisive Bonus Round. Collectively, Pacheco was a perfect 4-for-4 in Sydney, propelling him to the top of individual aggregate with 334 points, and netting him a $30,000 bonus in the process.

Team USA, which captured the inaugural PBR Global Cup event title in Edmonton, Alberta, Canada, last November, was led by team captain and 2016 PBR World Champion Cooper Davis (Buna, Texas), who sat atop the individual aggregate race after the first night.

The 23 year-old dropped to No.3 in the individual standings after being bucked off by Sweet Pro’s Palooka (Dittmann Bucking Bulls) at the 5.04-second mark in Sunday’s Bonus Round. Davis, however, still added 258 points to Team USA’s total via his 3-for-4 performance .

Davis will arguably be most remembered in Sydney for making the 8 on Unbroken (Brandenburg Bucking Bulls)

during Saturday’s Bonus Round. The 86.5 point ride broke the bovine’s previous 14-out unridden streak.

Matt Triplett (Columbia Falls, Montana) made the second biggest contribution to Team USA’s total, logging two qualified rides over both nights of competition for 169.25 points. Triplett covered 5th Battalion (Dunne Bulls) for 84 points on Saturday, before earning another 85.25 points aboard On Point (Throsby & Russell Bucking Bulls) during Sunday’s Round 2.

“The best bull riders in the world, and the second leg of the PBR Global Cup it comes down to less than a single point,” said Sean Gleason, CEO, PBR. “It doesn’t get any better than this in our sport.”

The five-nation, team-style PBR Global Cup will announce its next three stops in the near future.

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FASHION WAGON

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FASHION WAGON

Western Fashion with aloha

By Shannon Geddes

JOELLE SOUZA had no idea that a move with her husband,Sheldon, known as the Aloha Cowboy, to Idaho to focus on his career as a bull rider would be the beginning of her own business. Born and raised in Hawaii, she never knew western fashion, but was soon introduced to it after moving to the mainland.

Joelle got herself into fashion by wanting to look good for her husband. Having no family near them, she spent her time mixing western fashion with her own aloha styles. She posted a photo on her facebook page of an original outfit with her wearing a tropical print skirt and a western shirt. She was quite surprised by the interest and things just grew from there, in fact her influencer name became the Aloha Cowgirl, fitting just perfectly.

Before long, Joelle had brand reps from various boutiques.

After moving from Idaho to Arizona and back to Hawaii, Joelle opened the first western boutique in Kauai.

She also coordinated the first ever Western Fashion Show this past July in Hawaii. Her boutique, The Prickly Pineapple is an elegant mix of western fashion and the aloha style.

Her styles come straight from her own island heritage and the influences from the desert style of the mainland.

The Prickly Pineapple is a mix of tropical print, fringe, suede and western fashion style. We are so excited that Joelle has joined our Rodeo Fame team for the Rodeo Fame’s Legacy of the West Gala on December 12th at The Plaza Hotel & Casino.

The Prickly Pineapple www.thepricklypineapplehawaii.com 208-954-0356

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Baby M: ATHLETES & STARS

Set to Make Her Debut in True Cowgirl Style

By Brenda Matamoros-Beveridge

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Ty and Paige Murray are a few days away from welcoming their baby girl into the world and onto the TY Ranch where they reside. Inside their sprawling Texas home is a room for their little girl decorated in true cowgirl style and not a hint of pink.

his belongings to Ty. They had the chair recovered with leather and the TY Ranch brand. She loves cacti so she found an imitation Saguaro cactus that brings that outside rustic element indoors. The pictures adorning the wall all have special meaning for Ty and Paige.

“I'm not really a pink girl. I love turquoise. That's my favorite color and I wanted to do something for our nursery that was kind of southwestern,” Paige said. “I didn't want to change the shell of the room much. It's painted a light gray color and it's very bright. It's all white with white floors. So, a lot of the southwestern colors like the browns and the oranges were a little too dark for that room. So, I went with a lot of turquoises and lavenders. I really want to give it a homey, rustic, boho, and southwestern feel. I don't really know the proper way to describe my décor or my tastes, but that's what it feels like to me.”

“I have a picture of some wild mustang foals that Ty and I took when we were on a motorcycle trip outside of Death Valley,” Paige said. “We got up really close to them and I just thought it was so cute to have the little foal there with his legs splayed open. You know how they are when their legs are too long for their body at the time. So I thought that was so cute.”

Paige went with a turquoise crib and cowhide rugs. The Murray’s neighbor built a changing table from repurposed barn wood with turquoise knobs. The rocking chair is from a family friend who, after his death, bequeathed

“I guess I've always just romanticized the west and the western lifestyle and it was always my dream to live on a ranch. I'm so thankful that I've met a cowboy and was able to marry him. It's just something I've always loved.

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Ty grew up in Arizona and New Mexico and Paige is from South Carolina. Both of them have always loved the Southwest.

ATHLETES & STARS

“I'm not really a pink girl. I love turquoise.

That's my favorite color and I wanted to do something for our nursery that was kind of southwestern."

Growing up in South Carolina, I had never even visited but from books and movies and things like that, I just fell in love with it. So it's been wonderful living here in Texas.”

The couple was married last summer on a rock quarry in Paige’s home state with Kase, Ty’s son from his previous marriage, by their sides.

Not everyone on the TY Ranch was excited about baby girl, though. Big Brother Kase really wanted a baby boy.

“At first, he wanted to be a brother to a brother. And so, when we told him we were having a little girl, I was like, well, you know, Kase, that having a sister means she's not going to take all your Nerf guns and your knife, and want all your toys. And he was like, ok. That changed his mind completely. But now he is excited he's having a little girl, a little sister.”

like, what she'll look like, what she'll act like. It's exciting for him and everyone keeps telling him, she's going to have you wrapped around her finger. That's what daughters do to their daddies.”

On the other hand, Daddy is super excited to meet his little girl.

“Her having a baby first has been such a big help to me because she has just told me everything she needed and things she didn't need. What's really been a big help, what it's been like, what to expect, and that's honestly been a huge help for me and a bit of an anxiety reliever. I always joke with her that I'm glad she went first.”

“He has a little boy and this time he really wanted a girl, so he's thrilled that we're having a girl. He just can't wait to meet her,” Paige said. “We both wonder what she'll be

Although this is Paige’s first, she has not been alone during the process. Her little sister, Katie Hood, just had a baby in April 2018 and going through the pregnancy with her was a big help to Paige.

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TRAVEL

The Pendleton Round-Up Mounted Band has been playing the West for thirtythree years. Westward Ho!

Photos by Molly Morrow Photo

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TRAVEL

The death-defying pageantry of Pendleton Round-Up includes jumping racetrack rails and hot laps on the track with rodeo royalty, Kendra Torrey leading the pack.

PENDLETON, Oregon - There’s magic sleeping in the small Oregon Trail town that glitters between the banks of the Umatilla River at the foot of Deadman Pass. On the second full week in September, that magic comes vividly alive when the Western loving world converges there for the worldrenowned Pendleton Round-Up. Originating in 1910, when the Wild West of legend was starting to find itself becoming tamed, the first performance was billed as ‘a frontier exhibition of picturesque pastimes, Indian and military spectacles, cowboy racing and bronco busting for the championship of the Northwest.’ After 108 years, the town event still holds spectacularly true to its original vision. Local businesses close so proprietors can volunteer their time, enjoy the fruits of their year-long labors of love and greet incoming guests and old friends.

The Cavalry comes to town. Tipi Village is raised in the traditional way and inhabited by Native families from several different tribes. Tours of the subterranean world of the turn of the century Pendleton Underground give visitors a taste of the lives led by industrious Chinese railroad workers who, once connected East to West, found themselves unwanted in the land of milk and honey and needed a way to live unthreatened.

The cowboy culture is celebrated everywhere from the world’s largest horse drawn parade, the Westward Ho, led by the Pendleton Round-Up mounted marching band to the always colorful re-enactment of Western and local history that emerges nightly amid the painted backdrops and steepish grandstands of Happy Canyon, the arena-adjacent outdoor venue with the retro Wild West Show feel.

Tradition is king. Every champion bronc rider of the century has grabbed a bunk, shower and the sweet hospitality of Severe Saddlery, housed in the old military barracks that overlooks the world-famous Pendleton Woolen Mills and historic town from high on top of airport hill. Randy Severe handcrafts all the trophy saddles awarded annually to winners, the place is always filled with great cowboys of the past and present,

the rich smell of leather, tales tall and small, hot coffee, the signature Pendleton Whisky first created to honor committee members and now grown to an international brand. Guitar and fiddle music is always a probability when traveling contestants and the Severe family get together. Severe’s are all as talented with a pick, bow or piano as they are in coaxing masterpieces of leatherwork from humble cowhides.

Then there’s the rodeo itself, where only the addition of a modern sound system and electronic leader board have changed since the original production. No sponsor signage, no music during the grand entry, still on the original football field sized grass known as the Green Mile and a place where even the opening pageantry is death defying. Queens with fresh flowers woven along their hatbands and dignitaries jump the racetrack rail and take hot laps on the track. Timed events are tests of courage and stamina for both horses and riders and the horses? By September, they’ve been on the road for almost a year and are as fit as horses get. Even they leave the arena winded with expressions of wide-eyed wonder.

In an arena that huge, bucking horses sometimes ‘get long’, tempted by the wide-open spaces to go on tour instead of tending to business. At Pendleton, their first jumps are on the manicured dirt of the track but after that they hit the grass and all thoughts of leaving vanish as they break in two bucking on the natural surface. Landings are hard, pick up horses need to be fast and fit and the watching of every event is magnificent.

Pendleton Round-Up has earned the PRCA Large Outdoor Rodeo of the Year on many occasions, all well deserved. If it’s the first rodeo you’re planning to visit or you’re a veteran fan or competitor, Pendleton is an exciting experience you’ll relive with fondness for years to come.

At Pendleton Round-Up, it’s always time to just Let Er’ Buck.

Sterling Crawley and Calgary Stampede’s Yesterday’s Delivery scatter the infield crowds during Pendleton Round-Up 2017.

By Lori O’Harver

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BUSINESS PROFILE

Photo by Vern Howell

STETSON FROST

MAKING HIS UNCLE LANE’S NAME A BADGE OF HONOR Three years ago, Stetson Frost, nephew of the late Lane Frost, designed a hat with his uncle’s emblem on it. He figured he would just give it away. Little did he know the popularity of the hats would launch him into the apparel business with Lane Frost merchandise in over 400 stores nationwide.

“We do about five thousand hats a month. It just snowballed. I just did it because I'm just a huge fan of my uncle and always thought that I'd like something of him, so I would assume the fans would as well,” Stetson said. “I saw that there was some potential, but I didn't know there would be this much potential.

I didn't know this would be my full-time job. I didn't know that this would be all that I do. I didn't know I'd be on the phone all the time with orders and customers and fans. I just saw an opportunity and didn't know it was going to do what it has done. I thought maybe a few extra bucks here and there, no big deal. But eventually I had to quit my day job.”

Every day the Frost family is surprised by the popularity of Lane.

to grown men in professional sports. And Grandma [Lanes mother, Elsie Frost] is always like ‘I can't believe people still want stuff and still enjoy stuff.’ It's awesome they do, but it's like ‘wow.’ It'll be thirty years next year since he passed. That is not counting since he was born and had his career. So the longevity of the impact he made has pretty much been astounding.”

Stetson and the Frost family have a few stipulations for wearing the Frost brand.

“Skill is important, but character was my big thing,” Stetson said. “Character is very important and how you treat the public and your fans. Because that was who Lane was and I want my athletes to portray that.

I mean we have guys who are in the top ten in certain sports that hit us up. But I hear that they're rude, that they're jerks. If I hear bad things about them and I can back it up with other instances I know about, I have no desire to work with them. You can win the world, but if your character is not there, I don't care.”

“We get about fifty sponsorship applications a month. And that's everything from little kids For more information, contact: Stetson Frost 580-364-6429 • lflanefrost@gmail.com

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By Brenda Matamoros-Beveridge

CODY RODEO TYLER Guthrie, Oklahoma

"To be able to wear Lane Frost apparel is not something I ever thought I would do. It’s something I appreciate so much. I am happy to be a part of it and wear the hats, sweaters, shirts. Shoot, I would wear a Lane Frost women's tank top if he'll hand me one." - Cody Rodeo Tyler

Photo by Visual Imagery

STETSON LAWRENCE

Williston, North Dakota I always looked up to Lane Frost when I was a kid so it's an extra bonus to actually wear the brand.

When I was a kid you grew up watching 8 Seconds and I idolized Lane and his family. Then I get to meet Elsie and Clyde and they are real people, in real life. They actually have personalities and are amazing.”- Stetson Lawrence IT ALL STARTED WITH THE PBR “Stetson (Frost) was at the Tulsa Built Ford Tough PBR and after the last day he met me outside the front doors and he said, ‘Hey, I want to sponsor you.’ Of course, I was like surprised.

Then we just kicked it off,” Stetson said. “He helped me begin an apparel line that my wife and I started called Be Resilient. He's been great to me, I look up to him like a brother. It's insane what he's done with the company in just three years. I love representing the Lane Frost brand.”

According to Stetson, one of the best things about Lane Frost is the amount of work he put into what he did and he strives to be that determined. After 6 years of competing professionally, Stetson isn’t done yet. “For me, I just never did give up on my dream,” Stetson said. “I've been a little slower getting to where I am today but I believe in myself and think I can do it.”

As told to Brenda Matamoros-Beveridge

“Being involved with one of the greatest bull riders in the world is the biggest deal ever for me. I grew up here in Oklahoma and watched 8 Seconds three times a week when I was a kid and just being able know that I am out there with his brand on is just so incredible to me.”

Cody has been rodeoing since he was 11 and now at the ripe age of 23, his is making a difference in bull riding.

“It's honestly a dream come true. I've been watching bull riding my whole life and dreaming of the day I'd get to Photo by the PBR. And now, I am so grateful to David Sinclair Stetson Frost for picking me to wear the Lane Frost Brand,” Cody said.” I think that the design looks pretty cool. I like the shirts. Stetson is the type of guy who is not going to skimp around and get cheap shirts. They are great quality and not itchy at all.”

HIS DESTINY WAS IN HIS NAME. “It’s my name since birth. My dad had planned on given the name Rodeo to one of his boys. He was an old bull rider and he had it planned out for a long time,” Cody said. “ Since he was an bull rider, me being successful, he definitely is proud and happy with me. He has told me multiple times, I know I never could have done it. I was not good enough to do anything like that. He is very happy for me.”

HARDY BRADEN Welch, Oklahoma

IT ALL STARTED WITH INSTAGRAM “So, my brother in law happened to see the brand and he reached out to Stetson Frost and told him he was proud of his brand and felt it was an awful neat deal. He told him I was a saddle bronc rider went to the NFR and Stetson reached out and said, ‘I've been looking for a saddle bronc rider to represent the brand.’Come to find out, Clyde Frost, Lane’s dad, rode saddle broncs.”

“I am 29 and have been in this game since I was 18. I had a great year last year,” Hardy said. “I went through the whole year top 6 in the world. Went to the NFR, I ended up 4 in the world, 2nd in the average in the Finals.

It was a phenomenal year. It's been a blessing.”

One of the best things about Lane Frost, according to Hardy, is that Lane cared about his fans. “It takes two seconds to shake a kids hand and sign a piece of paper and say hi to them and that is how you keep rodeo alive. Lane believed in that. I try to uphold that Frost family tradition.”

Photo by David Sinclair

To me Lane Frost is the epitome of rodeo. It doesn't matter if you’re a calf roper or a barrel racer, if your in it, you’re in it to be the best and Lane was the best. So, wearing that name on my shirt and vest is just amazing. It makes me think, you know what that his family, especially Stetson Frost, thinks maybe I am one of the top guys.

Maybe they think I am qualified to wear his name and brand. It's a great honor. Hardy Branden

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BUSINESS PROFILE

A.R.I.S.E.

MUCH MORE THAN A BUSINESS NAME

Lisa Lageschaar from Pixton, Texas is passionate about helping young girls be the best that they can be.

As Miss Rodeo America 2017, Lisa realized from her years of participating in queen competitions that there was no one to help, guide or coach the contestants as there are in beauty pageants.

A queen competition is not simply about appearance and horsemanship. Queen Contestants have to possess knowledge of world, horse and rodeo happenings. They also need to be well versed in public speaking as well as have horsemanship skills.

After some great support and coaxing from a friend, Lisa has started Arise, her business that provides personal critique and coaching to prepare contestants for queen competitions.

Lisa has set-up a private facebook group for those that subscribe to one of her offered packages. Through this private group she offers helpful information, such as tutorials, a monthly newsletter, practice questions, current events, and one-on-one coaching sessions!

Not only will this coaching help queen contestants in their competitions, but will give them the life skills needed to succeed in everything they do.

Further information about A.R.I.S.E can be found by emailing Lisa at missrodeoamerica2017@gmail.com.

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By Shannon Geddes

BUSINESS PROFILE

ESPUELA DESIGNS

HOW A GIFT STARTED A BUSINESS

Farmers and cowboys are undoubtedly some of the most creative and adaptive people. They have learned to live thriftily and efficiently. They can often look at an object and build it in their minds, better and less expensively than what they can buy it for. Cody Oden is a prime example of this superpower at work.

labor of love has become more than Cody and Karen could ever have imagined.

Back when Cody and his wife, Karen were dating, they happened upon a little shop in Santa Fe and saw a beautiful vintage navajo bag with old vintage tooled leather. Cody tried to buy this bag for Karen, but she caught a glimpse of the price tag and quickly put a stop to that.

Cody went home and having a little downtime after getting all his crops in, decided that he could make a bag for Karen. So possessing a bit of knowledge in sewing from his Grandma Cook and leather knowledge from his Grandpa Oden, he made a purse for Karen.

After Cody had given the purse to Karen, he posted a picture of it on Instagram. He had no clue that this gift would start their business, Espuela Design Co. Cody and Karen design not only the bags, but for the new fall collection have designed the saddle blanket prints and colors. These bags are designed to be an heirloom that will stay in family for years.

They are made with premium materials and include vintage laundry pins from his family-owned laundry in Littlefield, Texas. With a lifetime warranty, Cody stands behind every one of his bags. What started out as a

By Shannon Geddes

For more information: Espuela Design Co. • 806-759-5565 espueladesingco@gmail.lcom

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Christy Burleso BUSINESS PROFILE

By Shannon Geddes

CHRISTY BURLESON believes that every picture taken should look like it belongs in a magazine. Born and raised in Southern California, she has had a love for things western and competes as a barrel racer. She has also been a photographer for 30 years.

Christy’s photography business took a bit of an unexpected turn when her mare got hurt, she decided to go to the rodeo with just her camera to take the behind the scenes, candid photos as she does not have a PRCA photographers card. At the time, Christy was told that candid shots

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did not sell. She posted a few of her pictures on facebook and all those people that knew her and many that didn’t wanted her to take their pictures. Erin Siegal of The Flying F Ranch, flew Christy to Texas to do her engagement photos.

Best Ever Pads, Craig Schmersal and Phantom Face for Purina Feeds, Hailey Kinsel and Sister, Taci Bettis & Smash for Purina Feeds, Brittany Pozzi- Tonozzi, Heather Blakenship of Lone Star PR and Trevor Brazile.

Christy will travel anywhere to take photographs. She likes to say, “I am like a dog, if you open the door of a truck I love to go for a ride. I will go anywhere just for the adventure.” She is well known and trusted in the rodeo industry. Christy has done shoots for many of the top competitors, such as Jade Corkill and

Not only will she take the amazing photos, but she can help with everything to get ready for the shoot. Christy is a talented hair and make up artist and knows fashion. Christy is known for her skills in making her photography, artwork that is undeniably magazine worthy.

on Photography

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BUSINESS PROFILE

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I am like a dog, if you open the door of a truck I love to go for a ride.

I will go anywhere just for the adventure.

CHRISTY BURLESON

Rodeo Tax

Fall Finds

FASHION WAGON

Denim on Denim

Rules are made to be broken and this is one that looks amazing when shattered.

Pair your favorite pair of dark denim jeans with a vintage belt and light denim top for the perfect comfortable yet adorable fall outfit.

WILD RAGS aren’t

just for your neck anymore! Tie one in your hair for a touch of boho to your lovely locks.

BOOTIES

Fashion forward yet details such as a Western cutout or tooled leather add a nod of punchy. Pair with distressed jeans, flannel shirt and a fun wild rag for the perfect fall outfit for date night or the pumpkin patch with the kiddos.

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CARA ASHLEY is a momma, model, and fashion blogger. She enjoys travel and the western way of life. To find out more follow her @cara_ashley or see what she has been posting on Rodeo Fame’s fashion page @rodeorunwaymag.

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Compiled by Cara Ashley

FRONTIER

FORTITUDE >> by kim zierlein

frontierfortitude.com • frontierfortitude@gmail.com

Fronteir Fortitude

SWEET SUMMER TIME

ATHLETES & STARS

How

MATT SHIOZAWA

Balances Travel & Family

By Shannon Geddes

Rodeo is nothing like most major professional sports. There are no guaranteed contracts and travel expenses from rodeo to rodeo are paid by the cowboys and cowgirls themselves.

Professional tie-down roper, Matt Shiozawa travels approximately 60,000 miles per year. He always enjoyed taking his wife and three daughters on the road with him up until they got old enough that school and extracurricular activities took them away.

As a result, Matt now limits travel to only about a 500 mile radius from his home in Chubbuck, Idaho.

That way, he gets home frequently to spend quality time with his family.

In the summer, Matt’s family still regularly accompanies him to rodeos. He likes to make it a learning time for his girls whenever he can and will occasionally stop at historical sites for a little education and fun at the same time.

When Matt is out on the road he says that he never wants to run out of water so cases of water can be found in his trailer along with non-perishable food that he can grab on the go. If his family is with him, he says, “that requires the fridge to be stocked.”

Traveling to rodeos is a costly endeavor both in dollars and time spent away from loved ones.

Finding a manageable balance between the rodeo road and life at home may just be the secret to avoiding burnout and achieving those lofty world title goals.

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Photo by Liz Sinclair

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ATHLETES & STARS

Q&A WITH JESS LOCKWOOD

JESS IN THE LAND DOWN

UNDER Jess Lockwood was one of seven American bull riders that represented the United States in Australia for the PBR Global Cup in Sydney, Australia from June 9-10, 2018.

Jess traveled with Brennon Eldred, Stetson Lawrence, Matt Triplett, Derek Kolbaba, Cooper Davis and Cody Nance. The other countries included the host country of Australia, Mexico, Canada and the winners, Brazil. We asked Jess about his experience in the Land Down Under.

Not everyone gets to travel to Australia for their jobs! How long was the flight and did you have a few days to get over the jet lag. "The flight was really long!

A lot longer than I was expecting and it’s the longest flight I’ve ever taken.

I didn’t really talk to anyone about

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jet lag, so I wasn’t too sure what to expect. We got there a couple of days early so we were able to just rest and get ready for the event."

Was Australia on your bucket list and what was an adventure you had while there? "Australia was never someplace I had thought of going.

I knew that a couple of other guys had gone over there a few times to compete during our summer break but honestly it wasn’t anything I had thought of yet. But I was looking forward to representing Team USA over there and the chance to travel with my girlfriend made it worthwhile."

What’s the difference between Aussie bulls and American bulls? "Bulls in both the US and Australia are very

Did you meet a koala bear?

Was it sleepy? Cuddly? Soft?

We did go see the koala bears a few times. It was cool to see them in person along with wallabies, which I didn’t even really know what they were. Ha ha. The koalas were very soft and my girlfriend enjoyed holding them.

strong. I found the bulls over there to go very strong up and down. I had heard that Australian bulls spin more than kick but I found them to be very similar to the bulls we get on all the time here."

Last questions’ My favorite thing about Australia was..."What I really liked about Australia was being able to represent my country and to spend time with my girlfriend and my friends.

By Brenda Matamoros-Beveridge

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CRAZY DAYS

ANIMAL ATHLETE

Son of Crazy Train whose career earnings were close to $100,000

M AT C H U P :

FABIANO VIEIRA or JOAO RICARDO VIEIRA 58

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“He is at the top of his game right now. It took him a little bit longer to get going. I think he is sure a contender to be a world finals bull. It takes a stronger guy to ride into his hand to ride him.”

CHAD BERGER

Photo by David Sinclair

BLoomer Ad

OUR JOURNEY TO Statistics show that 96% of businesses fail within 10 years, but one brand has stood solid for 20 years under one man’s leadership. A staple in the aluminum horse trailer industry, Bloomer Trailers, has made a name for themselves as a reputable company that produces “only the best” products for 20 years.

In 1998, Randy Bloomer, changed the horse trailer industry for the better. As someone who was involved in the Western industry and had experience with horse trailer sales, Bloomer knew that the livestock safety was a huge component of a trailer and he set out to modernize and revolutionize the industry. Now, 20 years later, the Bloomer Trailers brand is not only used by World Champions in every Western discipline, but it is also being used by top Billboard musicians, race car drivers and more.

This year, Bloomer Trailer Manufacturing is celebrating the memories of their 20 years in the industry. To appreciate their success, we must look back at where it all started.

Randy and Kim Bloomer started Bloomer Trailers in 1998

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20 Years! in the middle of chemical alley on the LaMarque/Texas City line. From the start, Bloomer Trailers hired the best people in the industry to help build the brand, some of those key players are still with them today. “We have never stopped challenging ourselves to find a better or safer way to protect our customers and their livestock,” said Randy Bloomer, when speaking about why Bloomer Trailers is different than other brands on the market. Their innovations led to the newest model of the Bloomer Trailer, “The Evolution,” to remind them that they have yet to build the perfect trailer, so they had to keep moving forward and trying new ideas.

In 2002, Bloomer Trailers moved forward in a big way.

They started building a state of the art production facility in Central Texas to serve as a convenient location for dealers, customers and their vendors. Upon completion in 2003, Bloomer Trailers moved over forty employees and their families to Salado, TX to help continue the craftsmanship that was expected by their loyal customers. Now, 15 years after moving to Central Texas, the company continues to live by their motto of, “only the best.” Today, Bloomer

Trailers has over 80 full-time employees that are proud of the brand they build. Although the brand has grown tremendously, it still practices the principles it was built on. You will still see Randy Bloomer working at shows and visiting with customers and still to this day, he makes a point to be involved daily in the industry.

Twelve years ago, Bloomer Trailers decided to get more involved in the youth aspect of the rodeo industry. Since 2007, Bloomer Trailers has had a Bloomer Trailers High School Rodeo Team with 33 youth athletes, these athletes are not only Bloomer customers, but they are the best athletes in and out of the arena. Teaching these young athletes how to interview, take pictures, acquire sponsorships and more has been Bloomer Trailers way of giving back. Some of the youth athletes have went on win World Championships, become doctors or have their own families, most of which still own a Bloomer Trailer. It has been rewarding to see former team members remain loyal to the brand long after they rodeo.

Several traditions in their Bloomer Trailer are being passed down to the next generation and that is a true testament to the Bloomer brand.

Bloomer Trailers have been used in an array of settings, from little league games, glamping, hunting, beach vacations and more, Bloomer Trailers have truly become a part of their customer’s family traditions. Your trailer is

supposed to adapt to your lifestyle, which is why we strive to make a product that can not only handle the miles, but also handle the adventure ahead of you.

In addition to many uses of a Bloomer Trailer, they still are heavily involved in the sport that helped them get to where they are today. The Bloomer Trailers company is involved in a large majority of equine sports, they are the official trailer of the Wrangler National Finals, Rodeo, World Series of Team Roping, The American Rodeo, National Reined Cowhorse Association, Pendleton Roundup, Texas High School Rodeo Association and The Bob Feist Invitational.

As a part of their 20-year anniversary, Bloomer Trailers, has decided to celebrate the memories that have been made in a Bloomer Trailer. Customers have sent in pictures of their trailers from every decade to show that their Bloomer can handle the miles. Although the brand is growing older, the passion is stronger than ever. As for the future, they expect “only the best.”

For more information about Bloomer Trailers please visit www.bloomertrailers.com.

Media Contact: Alexis Bloomer, Breaking Records Media alexis@breakingrecordsmedia.com (254) 308-2218

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FASHION RODEO WIVES WAGON

REAL LIVES OF RODEO WIVES t r a v e l i n g

w ith

brenna

SMIDT How has traveling life changed with a toddler?

I don’t do as much driving or handling the horse stuff like I used too. When we stop to get the horses out now, my main focus is on Cru and his needs. Having a toddler traveling with us, definitely changes the way we do everything. It’s a different life when traveling with kids and normalcy is hard to come by, we will be adjusting our travel routine again when our new little one comes in November.

How do you stay fit while on the road? It is hard on the road, with a toddler! It is a test to fit in any type of workout, so whenever I get a chance to fit it in, I have to do it then. Just recently, we were headed to Hermiston and stopped to let the horses out, Cru was still sleeping, so I did a quick ten minute HIT workout.

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What can’t you live without while traveling?

This year, I would have to say that it is definitely my skin care, Rodan + Fields. It has just been a strange year and my skin has never been this dry, so I don’t leave home without it.

Where are your favorite places to travel on the rodeo circuit?

Really anywhere. I love Cheyenne for Cheyenne Frontier Days and Nampa for the Snake River Stampede. There is a great waterpark in Nampa that is a great place to go and relax. I also love Salinas when we can go and stay, instead of hurrying off to the next rodeo.

New home of Jim Alvarado & Jennifer Allen

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BRONC RIDING NATION

When work is your favorite game, you get there as fast as you can. Special Time of J Bar J Pro Rodeo on her way to work during NFR 2017.

SPECIAL TIME IS HER NAME In this year that Triple Crown winner, Justify, captured the collective hearts of horsemen and horse lovers, his jockey Mike Smith said, “He has the It Factor’.

J Bar J Rodeo company’s Sparky Dreesen understands exactly what he meant. When he looks over his remuda of outstanding bucking horses, Special Time always stops his eye and does something catchy to his breath.

Special Time is a 17-year-old mare who’s been making the trip to the National Finals Rodeo in Las Vegas every December since she was 8. She knows the sights, sounds and smells of Thomas & Mack and it sets her soul on fire. The daughter of Night Jacket out of a double-bred Mr. T mare knows what to do when she hits the runway, she vogues.

Bucking horses come in all shapes and sizes. Their pool of proven genetics is deep and generations old. The genetics of the Jim Zinser family, founders of the J Bar J breeding program, has proven to be not just prolific but outstanding. This year alone, J Bar J horses have made appearances at RFD TV’s The American and the first World Champion Cowboys Association in Las Vegas. They’re known in bronc riding nation as Michigan Monsters; big, deep, honest and talented buckers. Special Time has a younger, full brother named just that.

“Special Time isn’t a big horse. She’ll stand 15.2 hands and weigh about 1300 pounds,” Dreesen said. “She just bucks big! When we first started her, she was pretty wild to handle. Now, she’s come gentle. She’s not the kind you can walk out in the pasture to pet, but she likes people.” Just likes her personal space.

Photo by Phil Doyle Photo/ Courtesy of PRCA

By Lori O’Harver

PRCA RAM PRESTON RODEO Since 1934

FIRST NIGHT RODEO IN THE USA THAT FAMOUS PRESTON NIGHT RODEO

Preston Rodeo AD Preston, Idaho

July 26 - 28, 2018

Come on Home!

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Parade every night at 6:30 | Rodeo performance every night at 8:30 Tickets online at prestonrodeo.com

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Rodeo Fame Gala

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