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Commonwealth of Virginia Virginia Workers’ Compensation Commission Criminal Injuries Compensation Fund

Request For Proposals RFI# 1911402 Issue Date: January 28, 2014

Title: Advertising, Communications Public Relations and Marketing Services Commodity Code: 91500/91509/91522/91826/91573 Period of Contract: Award date continuing for two (2) years, with up to five additional one-year renewal options. Bruce Harris Procurement & Operations Supervisor Virginia Workers’ Compensation Commission

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   1    


2   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Alliance  Group   2201  W.  Main  Street   Richmond,  VA    23220   RFP  #  1911402   February  20,  2014       Table  of  Contents         Tab  1:     Tab  2:             Tab  3:     Tab  4:     Tab  5:     Tab  6:         Tab  7:    

                        Completed  RFP  and  Addenda             Qualifications  and  Experience  of  Offerors  

   

   

      RFP  page  1  -­‐  25    

 

 

 

RFP  page  26  -­‐  36  

 

 

RFP  page  37  -­‐  43  

 

RFP  page  44  

 

RFP  page  45  

 

RFP  page  46  -­‐  47  

 

RFP  page  48-­‐  49  

1.  Organizational  Structure   2.  Creative  Samples   3.  Demonstrated  Knowledge  and  Experience       Plans  for  Providing  Services           References               Proposed  Price               Small  Business  Subcontracting  Plan         Attachment  B,  “Small  Business  Subcontracting  Plan”     Appendices,  Data  and  Other  Submissions    

 

 

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   3    


Tab  1  –  RFP  and  Addenda   Issue  Date:   January  28,  2014                                                    Commodity  Code:    91500/91509/91522/91826/91573     Title:            Advertising,  Communications,  Public  Relations,  and  Marketing  Services     Issuing  Agency:           Commonwealth  of  Virginia                                                        Using  Agency:  Commonwealth  of  Virginia                                                                        Workers’  Compensation  Commission                  Criminal  Injuries  Compensation  Fund                                                                            1000  DMV  Drive                                                  2201  West  Broad  Street                                                                        Richmond,  VA  23220                                                  Richmond,  VA  23220         Period  Of  Contract:  From  Award  up  to  Two-­‐year  initial  term,  with  up  to  five  additional  one-­‐year  renewal  options..     Sealed  Proposals  Will  Be  Received  Until  2:00  P.M.    EST,  February  20,  2014  for  Furnishing  The  Services  Described  Herein,   And  Then  Opened  in  Public.    No  proposal  will  be  accepted  after  this  date  and  time  unless  modified  by  addendum.       PROPOSALS   MUST   BE   SEALED   AND   SUBMITTED   TO   THE   ISSUING   AGENCY   PER   VII.6   IDENTIFICATION   OF   PROPOSAL   ENVELOPE,  IF  PROPOSALS  ARE  HAND  DELIVERED,  DELIVER  TO:    1000  DMV  DRIVE,  RICHMOND,  VA  23220,  ATTENTION:   PURCHASING.     All  Inquiries,  Questions,  and  Requests  For  Information  MUST  Be  Directed  To:  Bruce  Harris,  Procurement  &  Operations   Supervisor,   preferably   by   E-­‐mail   to   bruce.harris@workcomp.virginia.gov   or   fax   at   877-­‐376-­‐5114.     Potential   offerors   may   also   call   804-­‐205-­‐3062   for   general   questions   and   requests;   however   all   technical   questions   must   be   submitted   in   writing   preferably   by   email,   or   by   fax   if   email   is   not   possible,   and   should   be   submitted   no   later   than   February   14,   2014.           In   Compliance   With   This   Request   For   Proposals   And   To   All   The   Conditions   Imposed   Therein   And   Hereby   Incorporated   By   Reference,   The   Undersigned   Offers   And   Agrees   To   Furnish   The   Services   In   Accordance   With   The   Attached   Signed   Proposal  Or  As  Mutually  Agreed  Upon  By  Subsequent  Negotiation.     Name  And  Address  Of  Firm:     Alliance  Group                                                        Date:    ___2/21/2014________________________       2201  W.  Main  Street                                                        By:   __________________________             Richmond,    VA____________________                                                                 (Signature  In  Ink)     Zip  Code:  23220                                                                                                                    Name:  ___Robert  B.  Jones_______________________                                                              (Please  Print)   FEI/FIN  NO:__54-­‐1779090________                                                                      Title  _____President/CEO____     DUNS  #  :  __060065765                                                                                                                    Email  address:_rob@alliancegroupltd.com____     Fax  Number:  __(804)  359-­‐9680________                                                  Telephone  Number:  (804)  648-­‐6299___________     Pre-­‐Proposal  Conference:  Omitted.    

4   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


I.    PURPOSE     The  Virginia  Workers’  Compensation,  (VWC)  on  behalf  of  the  Criminal  Injuries  Compensation  Fund  (CICF)  is  soliciting   proposals  to  establish  a  term  contract  to  provide  Marketing,  Advertising  and  Public  Relations  Services  for  the  Criminal   Injuries  Compensation  Fund.         II.    BACKGROUND     The  mission  of  CICF  is  to  administer  the  Compensating  Victims  of  Crime  Act  in  a  compassionate,  fair  and  efficient   manner.  In  so  doing,  the  Fund  strives  to  treat  every  victim  and  survivor  with  dignity  and  respect,  recognizing  the   tremendous  impact  that  violent  crime  has  upon  our  society.       In  1977,  the  Virginia  General  Assembly  found  the  Commonwealth  had  a  moral  responsibility  to  help  its  citizens  who   were  innocent  victims  of  crime.  CICF  was  created  to  pay  unreimbursed  expenses  of  victims  who  suffer  personal  physical   or  emotional  injury  or  death  as  a  result  of  a  crime.  Virginia  was  the  fourteenth  state  to  establish  such  a  program.  Now,   every  state,  as  well  as  Puerto  Rico  and  the  U.S.  Virgin  Islands,  has  a  similar  program.     CICF  is  one  of  several  departments  under  the  auspices  of  the  VWC.\VWC  is  headed  by  three  Commissioners  and  an   Executive  Director.    The  Commissioners  are  chosen  by  the  General  Assembly  and  the  Executive  Director  is  selected  by   and  reports  to  the  Commissioners.    Daily  operations  of  CICF  are  managed  by  the  Director  of  CICF,  who  reports  to  the   Executive  Director.     Since  its  inception,  the  Fund  has  processed  over  25,000  claims  from  those  who  have  been  victims  of  violent  crimes  in   Virginia.  CICF  receives  between  1800-­‐2000  claims  and  awards  approximately  three  million  dollars  annually.  Awards   assist  victims  with  medical  costs,  lost  wages,  funeral  expenses,  counseling  costs,  and  other  reasonable  and  necessary   expenses  that  are  not  covered  by  any  other  resource.     The  Fund  receives  no  tax  dollars  from  the  citizens  of  Virginia.  CICF  is  funded  by  court  fees,  assessments  on  offenders,   restitution,  and  a  federal  Victim  of  Crime  Act  Grant  to  supplement  monies  available  to  victims  of  violent  crime.       Over  the  past  few  years,  the  Fund  has  continued  to  meet  the  ever-­‐changing  needs  of  its  victims  by  adding  additional   benefits  and  increasing  caps  on  existing  benefits.  This  has  been  accomplished  by  staying  in  close  touch  with  victims,  local   Victim  Witness  programs,  advocates,  and  providers  to  continuously  stay  on  top  of  the  ever-­‐changing  needs  of  victims,   providers,  and  advocates.  These  groups  guide  the  changes  in  the  laws  and  the  policies  that  govern  CICF.  With  respect  to   previously  existing  benefits  and  eligibility  requirements,  CICF  has  worked  hard  to  provide  additional  support  for  victims.   In  1998,  the  General  Assembly  created  a  new  position,  the  Crime  Victims’  Ombudsman.  The  Ombudsman’s  role  is  to   assist  claimants  in  obtaining  necessary  documentation  for  their  claims  and  to  ensure  victims’  rights  are  safeguarded  and   protected  through  the  claims  process.       The  Fund  relies  on  these  criminal  justice  agencies  that  work  directly  with  victims  to  provide  CICF  information  to  eligible   victims  and  assist  them  in  applying  for  CICF  benefits.    Years  of  budget  cuts  across  the  Commonwealth  and  local   governments  have  resulted  in  reduced  staffing  for  law  enforcement,  Victim  Witness  offices,  and  other  criminal  justice   agencies.    These  cuts  not  only  diminish  the  types  of  services  that  are  available  to  victims,  but  also  the  number  of  victims   who  would  receive  services.    There  were  approximately  17,000  eligible  crimes  committed  in  the  Commonwealth  last   year.    Based  on  the  number  of  applications  CICF  receives  annually  (1800-­‐2000),  the  Fund  is  receiving  claims  for  little   more  than  10%  of  crimes  being  committed  in  the  Commonwealth.               CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   5    


III.  STATEMENT  OF  NEEDS   Phased  Approach:  The  VWC  is  soliciting  proposals  for  advertising,  marketing  and  public  relations  agencies  to  develop  a   public  awareness  campaign  for  CICF.    During  the  first  year  of  the  contract,  the  public  awareness  campaign  will  be   piloted  in  Central  and  Southwest  Virginia.    Expansion  statewide  will  be  determined  based  on  the  results  of  the  pilot   project.       Often,  the  public  and  many  criminal  justice  agencies  are  not  aware  of  CICF  or  the  scope  of  its  work  to  make  victim’s   financially  whole  after  a  crime.    Last  year,  there  were  approximately  17,000  eligible  crimes  committed  in  the   Commonwealth.    Based  on  the  number  of  applications  CICF  received  last  year,  CICF  received  approximately  10%  of  the   related  crimes  in  the  Commonwealth.       In  2013,  CICF  conducted  approximately  20  trainings  for  Police  Departments  across  the  Commonwealth.    During  these   presentations,  more  often  than  not,  a  significant  number  of  officers  had  never  heard  of  CICF.         Over  the  past  5  years,  with  federal,  state,  and  local  budget  cuts,  the  local  advocate  programs  working  with  crime  victims   have  not  grown  with  the  populations  they  serve  and,  in  some  areas,  programs  have  endured  cuts.    For  example,  in   Fairfax  County,  with  a  population  of  over  1.1  million  there  are  approximately  10  advocates  serving  all  crime  victims  in   that  area.    In  the  past,  these  advocate  programs  have  been  the  direct  link  between  victims  and  CICF.       CICF  has  concluded  there  is  a  need  to  advertise  itself,  its  purpose,  and  victim  resources  directly  to  the  public  to  increase   phone  calls,  collaboration  within  the  criminal  justice  field  and  the  number  of  applications  CICF  receives  annually  for   victims  assistance.     Additionally,  CICF  is  required  per  the  Code  of  Virginia  to  provide  a  public  awareness  campaign:   §  19.2-­‐368.17.  Public  information  program.     The  Commission  shall  establish  and  conduct  a  public  information  program  to  assure  extensive  and  continuing  publicity   and  public  awareness  of  the  provisions  of  this  chapter.  The  public  information  program  shall  include  brochures,  posters   and  public  service  advertisements  for  television,  radio  and  print  media  for  dissemination  to  the  public  of  information   regarding  the  right  to  compensation  for  innocent  victims  of  crime,  including  information  on  the  right  to  file  a  claim,  the   scope  of  coverage,  and  the  procedures  to  be  utilized  incident  thereto.     Whenever  a  crime  which  directly  resulted  in  personal  physical  injury  to,  or  death  of,  an  individual  is  reported  within  the   time  required  by  §  19.2-­‐368.10,  the  law-­‐enforcement  agency  to  which  the  report  is  made  shall  make  reasonable  efforts,   where  practicable,  to  notify  the  victim  or  other  potential  claimant  in  writing  on  forms  prepared  by  the  Commission  of  his   or  her  possible  right  to  file  a  claim  under  this  chapter.  In  any  event,  no  liability  or  cause  of  action  shall  arise  from  the   failure  to  so  notify  a  victim  of  crime  or  other  potential  claimant.     The  Contractor  shall  develop  communications  concepts  based  on  CICF’s  goals  and  produce  advertising,  marketing,  and   public  service  announcements  for  recommended  media.    The  Contractor  shall  efficiently  and  effectively  execute  all   appropriate  elements,  and  assist  in  the  evaluation  of  its  effectiveness.             6   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


A.  General  Requirements:     The  VWC  seeks  Offerors  to  provide  proposals  that  address  this  need  for  a  full-­‐service  marketing  communications  agency   that  can  assist  in  the  development  of  an  integrated  public  relations  and  marketing  campaign  to  support  CICF’s  mission   and  in  a  manner  that  must  minimally  address  the  following  requirements:     1.  Services:     1.  Media  Planning/Buying:       a.  Translate  advertising  and  marketing  goals  and  strategies  into  effective  media  plans  and       buys  which  may  include,  but  are  not  limited  to,  television,  radio,  print,  and  Internet  advertising.       b.  Provide  a  schedule  of  media  buys  to  CICF  for  advance  approval,  in  writing,  prior  to  any       media  buy.       2.    Creative  Strategic  Planning  and  Management:   a.  Contractor  shall  translate  advertising  and  marketing  goals  into  creative  strategies  and  then       into  public  relations  communications  concepts  that  provide  maximum  exposure,  impact  and  return  on   investment.       b.  Contractor  shall  research  and  develop  public  relations  campaigns  compatible  with  CICF’s           marketing,  public  relations,  and  electronic  marketing  promotions.       c.  Contractor  shall  develop  overall  campaigns  based  on  media  strategies  and  selected         industry  partners  based  upon  approved  research  and  shall  demonstrate  the  ability  to         leverage  advertising  dollars  for  maximum  delivery  through  off-­‐rate  card  negotiation  and  other       benefits.       d.  Contractor  shall  develop  and  execute  creative  strategies,  in  consultation  with  CICF         executive  staff.       e.  Contractor  shall  develop  and  monitor  creative  and  production  budgets,  in  consultation         with  CICF  executive  staff.       f.  Contractor  shall  develop  a  direct  marketing  strategy  to  support  CICF’s  public  relations         campaigns.   g.  Leveraging  CICF  resources  with  potential  partners,  including,  but  not  limited  to,         advertising,  marketing  and/or  public  relations  partnerships  between  CICF  and  other  parties;       cultivate  corporate  partnerships  with  CICF  and/or  private  sector;  and  cultivate  partnerships  with  other     public  agencies  in  order  to  extend  CICF’s  message  delivery.                 3.    Production:   a.  Execute  CICF’s  public  relations  and  marketing  campaigns  that  accurately  address  CICF’s  Media   strategies  and  goals  utilizing  proven  capabilities  for  high  quality  and  cost  efficiency.       b.  Maintain  timelines  and  deadlines  while  keeping  all  appropriate  staff  informed  of  project       status.       c.  Maintain  the  approved  production  budgets.  No  budget  shall  be  exceeded  without  prior         written  approval  of  CICF.       d.  Manage  the  creation  and/or  production  of  collateral  material,  upon  CICF’s  request.       4.    Research:       CICF  requires  that  all  public  relations  strategies  be  based  on  sound  research.    The         Contractor  shall  evaluate  the  ongoing  effectiveness  of  advertising  placed  on  behalf  of  CICF.    The     Contractor  shall  analyze  and  utilize  marketing  research  information  to:         a.  Determine  what  types  of  communication,  media,  and/or  messages  are  most  effective  in       communication  of  CICF’s  mission  and  message  and  apply  this  information  to  develop  future       communications.   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   7    


b.  Determine  what  types  of  communication,  media,  and/o0r  messages  are  most  effective  in     communication  of  CICF’s  mission  and  message  in  the  various  regions  of  the  state.     c.  Determine  the  overall  effectiveness  an  advertising  or  marketing  program  provides.   5.    Communications  Plan  and  Budget:   a.  Develop  advertising  concepts  that  communicate  message  points  as  stated  in  the  campaign  plan.    The   plan  shall  include,  but  is  not  limited  to,  communications  goals  and  strategies,  total  media  expenditures,   production  budget,  required  research,  media  schedule,  and  Contractor’s  fees,  where  applicable.   b.  Modify  plans  as  a  result  of  budget  changes  or  at  the  request  of  CICF.  

      IV.  PROPOSAL  PREPARATION  AND  SUBMISSION  INSTRUCTIONS     A.    General  Requirements:     In  order  to  be  considered  for  selection,  Offerors  should  submit  a  complete  response  to  the  RFP.    One  (1)  original,  FIVE   (5)  hard  copies    of  each  proposal  and  one  (1)  electronic  copy  (CD,  USB  or  DVD)  of  each  proposal  must  be  submitted  to   the  issuing  agency  shown  on  the  cover  page  by  the  due  date  and  time.    Any  proposals  received  after  the  deadline  will   not  be  considered  and  shall  be  returned  unopened.    Proposals  will  not  be  accepted  by  facsimile  transmission  or  by   electronic  email.     If  the  Offeror’s  proposal  contains  proprietary  information,  Offeror  shall  submit  an  additional  one  (1)  redacted  hard   copy  and  one  (1)  redacted  electronic  copy.     The  Offeror  shall  make  no  other  distribution  of  the  proposal.     It  is  the  Offeror’s  responsibility  to  assure  that  the  proposal  packages  are  received  by  the  time  and  date  indicated.     Proposals  submitted  elsewhere,  including  to  other  state  or  federal  agencies,  will  not  be  accepted.     Refer  to  page  two  (2)  of  this  document  for  the  deadline  and  for  the  address.    Proposals  must  be  sent  to  the  ISSUING   AGENCY  and  not  the  USING  AGENCY  address  to  be  considered  delivered.     1.    Proposal  Preparation:       An  authorized  representative  of  the  Offeror  shall  sign  proposals.    All  required  information  should  be     submitted.    If  an  Offeror  fails  to  submit  all  information  requested,  the  purchasing  agency  may  require  prompt   submission  of  missing  information  after  the  receipt  of  vendor  proposal.    Failure  to  submit  all  required  information  may   result  in  a  lowered  evaluation  score  of  the  proposal.    Mandatory  requirements  are  those  required  by  law  or  regulation   or  are  such  that  they  cannot  be  waived  and  are  not  subject  to  negotiation.       Proposals  should  be  prepared  simply  and  economically,  providing  a  straightforward,  concise  description  of   capabilities  to  satisfy  the  requirements  of  the  RFP.    The  Offeror  is  responsible  for  all  costs  of  proposal  preparation.    The   VWC  is  not  liable  for  any  costs  incurred  in  preparing  a  response  to  the  RFP.    Emphasis  should  be  placed  on  completeness   and  clarity  of  content.       Proposals  should  be  organized  in  the  order  in  which  the  requirements  are  presented  in  the  RFP.  The  proposal   should  contain  a  table  of  contents  which  cross-­‐references  the  RFP  requirements.       Each  copy  of  the  proposal  should  be  bound  or  contained  in  a  single  volume  where  practical.    All     documentation   submitted  with  the  proposal  should  be  contained  in  that  single  volume.    All  pages     should  be  numbered.     8   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


2.    Proprietary  Information:       All  executables,  user  data,  materials,  meeting  minutes,  progress  reports  and  documentation  shall  be     submitted  to  the  VWC  and  shall  belong  exclusively  to  VWC,  and  shall  be  subject  to  public  inspection  in   accordance  with  the  Virginia  Freedom  of  Information  Act.    Trade  secrets  or  proprietary  information  submitted  by  an   Offeror  shall  not  be  subject  to  public  disclosure  under  the  Virginia  Freedom  of     Information  Act  provided  the  Offeror   invokes  the  protections  of  Section  2.2-­‐4342F  of  the  Virginia  Freedom  of  Information  Act  which  provides  that:       “Trade  secrets  or  proprietary  information  submitted  by  an  Offeror,  or  subsequently  the  Contractor,  in   connection  with  a  procurement  transaction,  shall  not  be  subject  to  public  disclosure  under  the     Virginia  Freedom  of   Information  Act.    However,  the  Offeror  or  Contractor  must  invoke  the  protection  of  this  Section  prior  to,  or  upon   submission  of  the  data  or  other  materials.    The  Contractor  must    identify  the  data  or  other  materials  to  be  protected  and   justify  in  writing  the  explicit  reasons  that  such  protection  is  necessary.    Failure  to  mark  the  data  or  other  materials  as   proprietary  or  otherwise  classified,  will  result  in  the  data  or  other  materials  being  released  to  Offerors  or  to  the  public  as   provided  in  the  Virginia  Freedom  of  Information  Act.”       The  classification  of  the  entire  proposal  document,  line  item  prices,  and/or  total  proposal  prices  as   proprietary  or  trade  secrets  is  not  acceptable.     3.    Offeror’s  Understanding  of  Requirements:       Offerors  are  responsible  to  inquire  about  and  clarify  any  requirements  of  this  RFP  that  is  not  understood.    ORAL   REQUESTS  FOR  INFORMATION  WILL  NOT  BE  ACCEPTED.    All  inquiries  related  to  this  RFP  must  be  in  writing  to  Bruce   Harris  via  email  at  bruce.harris@workcomp.virginia.gov  or  fax  at  877-­‐376-­‐5114.    Include  “RFP  1911402”  in  the  title  of     any  message  or  fax  cover  page.       All  written  inquiries  must  be  received  by  the  issuing  office  by  2:00  pm,  February  14,  2014.  NO  FURTHER   WRITTEN  INQUIRIES  WILL  BE  ACCEPTED  AFTER  THIS  DATE  AND  TIME.    Any  changes  to  this  solicitation  will  be  made   through  an  addendum  that  will  be  posted  on  the  State     procurement  website  at  www.wva.virginia.gov.     4.    Utilization  and  Planned  Involvement  of  SWaM  Businesses:       It  is  the  policy  of  the  Commonwealth  of  Virginia  and  VWC  to  contribute  to  the  establishment,  preservation,  and   strengthening  of  small  businesses  and  businesses  owned  by  women  and  minorities  and  to  encourage  their  participation   in  State  procurement  activities.    VWC  encourages  Contractors  to  provide  for  the  participation  of  small  business  and   businesses  owned  by  women  and  minorities  through  partnerships,  joint  ventures,  subcontracts,  or  other  contractual   opportunities.    All  information  requested  by  this  RFP  on  the  ownership,  utilization  and  planned  involvement  of  small   businesses,  women-­‐owned  businesses,  and  minority-­‐owned  businesses  must  be  submitted.    If  an  Offeror  fails  to  submit   all  information  requested,  the  VWC  may  require  prompt  submission  of  missing  information  after  the  receipt  of   Contractor’s  proposal.     5.    Oral  Presentation:       Offerors  who  submit  proposals  in  response  to  this  RFP  may  be  required  to  present  an  oral  presentation  of  their   proposal  to  the  Proposal  Evaluation  Team.    An  oral  presentation  may  provide  an  opportunity  for  the  Offeror  to  clarify  or   elaborate  on  their  proposal  submittal.    If  held,  VWC  will  schedule  the  time  and  location  of  these  presentations.    If  the   Offeror  is  selected  to  give  an  oral  presentation,  such  Offeror  may  be  requested  to  provide  additional  copies  of  their   proposal  at  that  time.       Oral  presentations  are  an  option  of  the  Proposal  Evaluation  Team  and  may  or  may  not  be  conducted.    Therefore,   proposals  must  be  complete.   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   9    


B.    Specific  Proposal  Submission  Instructions:     Proposals  should  be  as  thorough  and  detailed  as  possible  so  that  the  Proposal  Evaluation  Team  can  properly  evaluate   the  Offeror’s  capabilities  to  provide  the  required  services.    Offerors  are  required  to  submit  the  following  items,   separated  by  tabs  within  the  proposal  and  in  sequential  order  corresponding  to  the  related  sections  of  this  RFP:     Tab  1:   RFP  and  Addenda     The  complete  RFP  (without  attachments)  signed  and  filled  out  as  required,  along  with  an  original  signed  copy  of   any  addenda  that  may  have  been  issued.     Tab  2:   Qualifications  and  Experience  of  Offerors     Describe  your  firm’s  background,  experience,  and  qualifications  related  to  this  type  of  project  that  should   include,  but  not  limited  to,  the  following:       1.  Organizational  Structure     a.  Provide  a  detailed  written  narrative  statement  of  the  firm’s  organizational  structure  and  history,     locations,  including  the  principals  and  their  background,  including  the  identity,  title,  and  resume  of  the   individual(s)  who  will  be  responsible  for  implementing  services  and  overall  management  of  the  contract.     b.  Detail  the  ownership  structure  and  other  relevant  information  regarding  the  firm.     c.  Include  the  legal  name  and  address  and  the  legal  form  of  company  (partnership,  corporation,  joint     venture,  etc.)     d.  If  proposing  a  joint  venture,  then  identify  all  members  of  the  joint  venture  and  provide  all  information   required  within  this  section  for  each  member  of  the  venture.     e.  If  the  company  is  a  wholly-­‐owned  subsidiary  of  a  “parent”  company,  then  it  must  provide  all  information   required  for  both  firms.     f.  In  all  cases,  provide  addresses  of  affiliates,  subsidiaries,  or  satellite  service  locations  that  will  be  used  to   support  this  project.       2.    Creative  Samples     a.  Include  3-­‐4  samples  of  work  you  have  done  for  other  clients,  including,  but  not  limited  to,  print,  radio,  TV  and   Internet.     b.  Include  3-­‐4  samples  of  communications  products.     c.  Include  3-­‐4  writing  samples,  including,  but  not  limited  to,  marketing  plans,  press  releases,  and    creative   proposals.       3.    Demonstrated  Knowledge  and  Experience     a.  Provide  a  detailed  narrative  describing  the  firm’s  qualifications  and  background  in  providing  these  types  of   services.     b.  Describe  specialized  experience  in  the  type  of  services  and/or  solutions  required  in  the  Statement  of  Needs,   along  with  demonstrated  knowledge  and  experience  in  the  services  and  procedures  outlined  herein.     c.  Describe  your  firm’s  experience  implementing  and  maintaining  a  similar  solution  and  providing  these  services   described  herein  for  other  identified  clients  of  comparable  size  or  larger.                

10   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Tab  3:   Plans  for  Providing  Services     Offerors  shall  submit  a  comprehensive  Proposal  explaining  their  capabilities,  qualifications,  resources,  plans,  and   processes,  which  can  successfully  enable  the  fulfillment  of  all  requirements  outlined  in  the  Statement  of  Needs.    At  a   minimum,  the  Offeror  should  address  in  separate  and  distinct  sections,  each  of  the  following  topics  to  describe  the   company’s  approach  for  providing  the  services  and  each  of  the  requirements  stated  in  Section  III,  in  addition  to   specifically  addressing  the  following:     1.  Describe  your  firm’s  approach  to  provide  a  solution  for  the  CICF’s  requirements  as  described  in     the  Statement  of  Needs,  both  for  the  pilot  project  and  statewide  implementation.     2.  Describe  when  your  firm  can  begin  servicing  CICF,  expressed  as  a  number  of  days  and  provide  a     proposed  detailed  schedule  for  implementation  of  your  firm’s  solution  should  it  receive  a  contract  award.     3.  Describe  the  training  component  that  your  firm  offers  to  assist  CICF  with  rollout/implementation  of       the  proposed  solution.     4.  Describe  initial  and  ongoing  communication  plans  and  methods  your  firm  would  employ  in  order  to     educate  and  train  CICF  staff  if  needed  to  assist  with  implementation.     5.  Identify  by  name,  title,  and  location  the  individual(s)  who  will  be  responsible  for  implementing  services  and   overall  management  of  the  contract.   6.  Identify  and  describe  the  role  of  any  other  individuals  involved,  including  the  identity  of  the  individual  who   will  be  the  primary  day-­‐to-­‐day  contact  for  CICF,  with  resumes  of  key  personnel.     Tab  4:   References     Provide  a  minimum  of  three  (3)  references.    Preferably,  these  references  would  have  active  accounts  maintained   over  the  past  two  (2)  years.    References  should  include  at  least  one  other  Virginia  government  agency  if  possible.    For   each,  provide  the  name  of  the  client  entity  and  a  current  contact  name  with  telephone  number  and  email  address.  See   Attachment  C,  entitled  “Vendor  Data  Sheet.”     Tab  5:   Proposed  Price   Provide  proposed  pricing  in  a  format  similar  to  the  one  provided  in  Attachment  A,  entitled  “Pricing  Schedule.”     Proposed  pricing  must  be  complete  and  comprehensive  for  all  proposed  services,  to  be  comprised  of  leading   edge  business  processes  and  practices,  and  competitive  prices.     Tab  6:   Small  Business  Subcontracting  Plan     The  Offeror  should  submit  the  following  three  (3)  sets  of  data  for  small  business,  women-­‐owned     business,  and  minority-­‐owned  business:     1.  Ownership     2.  Utilization  of  small,  women-­‐owned,  and  minority-­‐owned  businesses  for  the  most  recent  twelve     months.     3.  Planned  involvement  of  small,  women-­‐owned,  and  minority-­‐owned  businesses  on  the  current     procurement.    Attachment  B,  entitled  “Small  Business  Subcontracting  Plan”  contains  the  format  for     providing  this  information.     Tab  7:   Appendices,  Data  and  Other  Submissions     Include  any  other  appendices,  data,  and  other  information  necessary  to  support  your  proposal.     V.    EVALUATION  AND  AWARD  CRITERIA       A.  Evaluation  Criteria     The  Proposal  Evaluation  Team  will  review  all  proposals  received  by  the  proposal  submission  deadline.    Proposals   must  be  complete  and  responsive  to  all  sections  of  the  RFP.    Proposals  that  do  not  fulfill  all  program  requirements  or   omit  any  of  the  requested  contents  may  receive  a  reduced  evaluation  score.    Factors  upon  which  proposals  will  be   evaluated  include:   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   11    


Evaluation  Criteria           Point  Value     1.  Qualifications  and  experience  of  Offeror  in  providing  similar  services     30     2.  Approach  for  providing  services  to  meet  the  Statement  of  Needs     30     3.  Price                     20     4.  SWaM  Participation                 20     TOTAL                     100       VI.    GENERAL  TERMS  AND  CONDITIONS     A.   VENDORS  MANUAL:    This  solicitation  is  subject  to  the  provisions  of  the  Commonwealth  of  Virginia  Vendors  Manual   and  any  changes  or  revisions  thereto,  which  are  hereby  incorporated  into  this  contract  in  their  entirety.    The   procedure  for  filing  contractual  claims  is  in  section  7.19  of  the  Vendors  Manual.    A  copy  of  the  manual  is  normally   available  for  review  at  the  purchasing  office  and  is  accessible  on  the  Internet  at  www.dgs.state.va.us/dps  under   “Manuals.”         B.   APPLICABLE  LAWS  AND  COURTS:  This  solicitation  and  any  resulting  contract  shall  be  governed  in  all  respects  by  the   laws  of  the  Commonwealth  of  Virginia  and  any  litigation  with  respect  thereto  shall  be  brought  in  the  courts  of  the   Commonwealth.    The  agency  and  the  contractor  are  encouraged  to  resolve  any  issues  in  controversy  arising  from   the  award  of  the  contract  or  any  contractual  dispute  using  Alternative  Dispute  Resolution  (ADR)  procedures  (Code   of  Virginia,  §  2.2-­‐4366).    ADR  procedures  are  described  in  Chapter  9  of  the  Vendors  Manual.    The  contractor  shall   comply  with  all  applicable  federal,  state  and  local  laws,  rules  and  regulations.     C.   ANTI-­‐DISCRIMINATION:  By  submitting  their  bid,  bidders  certify  to  the  Commonwealth  that  they  will  conform  to  the   provisions  of  the  Federal  Civil  Rights  Act  of  1964,  as  amended,  as  well  as  the  Virginia  Fair  Employment  Contracting   Act  of  1975,  as  amended,  where  applicable,  the  Virginians  With  Disabilities  Act,  the  Americans  With  Disabilities  Act   and  §  2.2-­‐4311  of  the  Virginia  Public  Procurement  Act  (VPPA).    If  the  award  is  made  to  a  faith-­‐based  organization,   the  organization  shall  not  discriminate  against  any  recipient  of  goods,  services,  or  disbursements  made  pursuant  to   the  contract  on  the  basis  of  the  recipient's  religion,  religious  belief,  refusal  to  participate  in  a  religious  practice,  or   on  the  basis  of  race,  age,  color,  gender  or  national  origin  and  shall  be  subject  to  the  same  rules  as  other   organizations  that  contract  with  public  bodies  to  account  for  the  use  of  the  funds  provided;  however,  if  the  faith-­‐ based  organization  segregates  public  funds  into  separate  accounts,  only  the  accounts  and  programs  funded  with   public  funds  shall  be  subject  to  audit  by  the  public  body.  (Code  of  Virginia,  §  2.2-­‐4343.1E).     In  every  contract  over  $10,000  the  provisions  in  1.  and  2.  below  apply:     1.   During  the  performance  of  this  contract,  the  contractor  agrees  as  follows:     a.   The  contractor  will  not  discriminate  against  any  employee  or  applicant  for  employment  because  of  race,   religion,  color,  sex,  national  origin,  age,  disability,  or  any  other  basis  prohibited  by  state  law  relating  to   discrimination  in  employment,  except  where  there  is  a  bona  fide  occupational  qualification  reasonably   necessary  to  the  normal  operation  of  the  contractor.    The  contractor  agrees  to  post  in  conspicuous  places,   available  to  employees  and  applicants  for  employment,  notices  setting  forth  the  provisions  of  this   nondiscrimination  clause.     b.   The  contractor,  in  all  solicitations  or  advertisements  for  employees  placed  by  or  on  behalf  of  the   contractor,  will  state  that  such  contractor  is  an  equal  opportunity  employer.     c.   Notices,  advertisements  and  solicitations  placed  in  accordance  with  federal  law,  rule  or  regulation  shall  be   deemed  sufficient  for  the  purpose  of  meeting  these  requirements.         12   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


2.  

The  contractor  will  include  the  provisions  of  1.  above  in  every  subcontract  or  purchase  order  over  $10,000,  so   that  the  provisions  will  be  binding  upon  each  subcontractor  or  vendor.  

  D.   ETHICS  IN  PUBLIC  CONTRACTING:  By  submitting  their  bid,  bidders  certify  that  their  bid  is  made  without  collusion  or   fraud  and  that  they  have  not  offered  or  received  any  kickbacks  or  inducements  from  any  other  bidder,  supplier,   manufacturer  or  subcontractor  in  connection  with  their  bid,  and  that  they  have  not  conferred  on  any  public   employee  having  official  responsibility  for  this  procurement  transaction  any  payment,  loan,  subscription,  advance,   deposit  of  money,  services  or  anything  of  more  than  nominal  value,  present  or  promised,  unless  consideration  of   substantially  equal  or  greater  value  was  exchanged.     E.   IMMIGRATION  REFORM  AND  CONTROL  ACT  OF  1986:  By  submitting  their  bid,  bidders  certify  that  they  do  not  and   will  not  during  the  performance  of  this  contract  employ  illegal  alien  workers  or  otherwise  violate  the  provisions  of   the  federal  Immigration  Reform  and  Control  Act  of  1986.     F.   DEBARMENT  STATUS:  By  submitting  their  bid,  bidders  certify  that  they  are  not  currently  debarred  by  the   Commonwealth  of  Virginia  from  submitting  bids  or  proposals  on  contracts  for  the  type  of  goods  and/or  services   covered  by  this  solicitation,  nor  are  they  an  agent  of  any  person  or  entity  that  is  currently  so  debarred.     G.   ANTITRUST:  By  entering  into  a  contract,  the  contractor  conveys,  sells,  assigns,  and  transfers  to  the  Commonwealth   of  Virginia  all  rights,  title  and  interest  in  and  to  all  causes  of  action  it  may  now  have  or  hereafter  acquire  under  the   antitrust  laws  of  the  United  States  and  the  Commonwealth  of  Virginia,  relating  to  the  particular  goods  or  services   purchased  or  acquired  by  the  Commonwealth  of  Virginia  under  said  contract.     H.   MANDATORY  USE  OF  STATE  FORM  AND  TERMS  AND  CONDITIONS  FOR  RFPs:    Failure  to  submit  a  proposal  on  the   official  state  form  provided  for  that  purpose  may  be  a  cause  for  rejection  of  the  proposal.    Modification  of  or   additions  to  the  General  Terms  and  Conditions  of  the  solicitation  may  be  cause  for  rejection  of  the  proposal;   however,  the  Commonwealth  reserves  the  right  to  decide,  on  a  case  by  case  basis,  in  its  sole  discretion,  whether  to   reject  such  a  proposal.     I.   CLARIFICATION  OF  TERMS:  If  any  prospective  bidder  has  questions  about  the  specifications  or  other  solicitation   documents,  the  prospective  bidder  should  contact  the  buyer  whose  name  appears  on  the  face  of  the  solicitation  no   later  than  five  working  days  before  the  due  date.    Any  revisions  to  the  solicitation  will  be  made  only  by  addendum   issued  by  the  buyer.     J.   PAYMENT:     1.   To  Prime  Contractor:     a.   Invoices  for  items  ordered,  delivered  and  accepted  shall  be  submitted  by  the  contractor  directly  to  the   payment  address  shown  on  the  purchase  order/contract.    All  invoices  shall  show  the  state  contract   number  and/or  purchase  order  number;  social  security  number  (for  individual  contractors)  or  the  federal   employer  identification  number  (for  proprietorships,  partnerships,  and  corporations).       b.   Any  payment  terms  requiring  payment  in  less  than  30  days  will  be  regarded  as  requiring  payment  30  days   after  invoice  or  delivery,  whichever  occurs  last.    This  shall  not  affect  offers  of  discounts  for  payment  in  less   than  30  days,  however.     c.   All  goods  or  services  provided  under  this  contract  or  purchase  order,  that  are  to  be  paid  for  with  public   funds,  shall  be  billed  by  the  contractor  at  the  contract  price,  regardless  of  which  public  agency  is  being   billed.     CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   13    


d.   The  following  shall  be  deemed  to  be  the  date  of  payment:  the  date  of  postmark  in  all  cases  where   payment  is  made  by  mail,  or  the  date  of  offset  when  offset  proceedings  have  been  instituted  as   authorized  under  the  Virginia  Debt  Collection  Act.     e.  

Unreasonable  Charges.    Under  certain  emergency  procurements  and  for  most  time  and  material   purchases,  final  job  costs  cannot  be  accurately  determined  at  the  time  orders  are  placed.    In  such  cases,   contractors  should  be  put  on  notice  that  final  payment  in  full  is  contingent  on  a  determination  of   reasonableness  with  respect  to  all  invoiced  charges.    Charges  which  appear  to  be  unreasonable  will  be   researched  and  challenged,  and  that  portion  of  the  invoice  held  in  abeyance  until  a  settlement  can  be   reached.    Upon  determining  that  invoiced  charges  are  not  reasonable,  the  Commonwealth  shall  promptly   notify  the  contractor,  in  writing,  as  to  those  charges  which  it  considers  unreasonable  and  the  basis  for  the   determination.    A  contractor  may  not  institute  legal  action  unless  a  settlement  cannot  be  reached  within   thirty  (30)  days  of  notification.    The  provisions  of  this  section  do  not  relieve  an  agency  of  its  prompt   payment  obligations  with  respect  to  those  charges  which  are  not  in  dispute  (Code  of  Virginia,  §  2.2-­‐4363).  

  2.  

To  Subcontractors:      

  a.  

A  contractor  awarded  a  contract  under  this  solicitation  is  hereby  obligated:  

  (1)   To  pay  the  subcontractor(s)  within  seven  (7)  days  of  the  contractor’s  receipt  of  payment  from  the   Commonwealth  for  the  proportionate  share  of  the  payment  received  for  work  performed  by  the   subcontractor(s)  under  the  contract;  or     (2)   To  notify  the  agency  and  the  subcontractor(s),  in  writing,  of  the  contractor’s  intention  to  withhold   payment  and  the  reason.    

 

 

 

b.   The  contractor  is  obligated  to  pay  the  subcontractor(s)  interest  at  the  rate  of  one  percent  per  month   (unless  otherwise  provided  under  the  terms  of  the  contract)  on  all  amounts  owed  by  the  contractor  that   remain  unpaid  seven  (7)  days  following  receipt  of  payment  from  the  Commonwealth,  except  for  amounts   withheld  as  stated  in  (2)  above.    The  date  of  mailing  of  any  payment  by  U.  S.  Mail  is  deemed  to  be   payment  to  the  addressee.    These  provisions  apply  to  each  sub-­‐tier  contractor  performing  under  the   primary  contract.    A  contractor’s  obligation  to  pay  an  interest  charge  to  a  subcontractor  may  not  be   construed  to  be  an  obligation  of  the  Commonwealth.     3.   Each  prime  contractor  who  wins  an  award  in  which  provision  of  a  SWAM  procurement  plan  is  a  condition  to   the  award,  shall  deliver  to  the  contracting  agency  or  institution,  on  or  before  request  for  final  payment,   evidence  and  certification  of  compliance  (subject  only  to  insubstantial  shortfalls  and  to  shortfalls  arising  from   subcontractor  default)  with  the  SWAM  procurement  plan.    Final  payment  under  the  contract  in  question  may   be  withheld  until  such  certification  is  delivered  and,  if  necessary,  confirmed  by  the  agency  or  institution,  or   other  appropriate  penalties  may  be  assessed  in  lieu  of  withholding  such  payment.     4.   The  Commonwealth  of  Virginia  encourages  contractors  and  subcontractors  to  accept  electronic ��and  credit   card  payments.     K.    PRECEDENCE  OF  TERMS:  The  following  General  Terms  and  Conditions  VENDORS  MANUAL,  APPLICABLE  LAWS  AND   COURTS,  ANTI-­‐DISCRIMINATION,  ETHICS  IN  PUBLIC  CONTRACTING,  IMMIGRATION  REFORM  AND  CONTROL  ACT  OF   1986,  DEBARMENT  STATUS,  ANTITRUST,  MANDATORY  USE  OF  STATE  FORM  AND  TERMS  AND  CONDITIONS,   CLARIFICATION  OF  TERMS,  PAYMENT  shall  apply  in  all  instances.    In  the  event  there  is  a  conflict  between  any  of  the   other  General  Terms  and  Conditions  and  any  Special  Terms  and  Conditions  in  this  solicitation,  the  Special  Terms  and   Conditions  shall  apply.     14   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


L.  

QUALIFICATIONS  OF  BIDDERS/OFFERORS:  The  Commonwealth  may  make  such  reasonable  investigations  as   deemed  proper  and  necessary  to  determine  the  ability  of  the  offeror  to  perform  the  services/furnish  the  goods  and   the  offeror  shall  furnish  to  the  Commonwealth  all  such  information  and  data  for  this  purpose  as  may  be  requested.     The  Commonwealth  reserves  the  right  to  inspect  offeror’s  physical  facilities  prior  to  award  to  satisfy  questions   regarding  the  offeror’s  capabilities.    The  Commonwealth  further  reserves  the  right  to  reject  any  proposal  if  the   evidence  submitted  by,  or  investigations  of,  such  offeror  fails  to  satisfy  the  Commonwealth  that  such  offeror  is   properly  qualified  to  carry  out  the  obligations  of  the  contract  and  to  provide  the  services  and/or  furnish  the  goods   contemplated  therein.  

  M.   TESTING  AND  INSPECTION:  The  Commonwealth  reserves  the  right  to  conduct  any  test/inspection  it  may  deem   advisable  to  assure  goods  and  services  conform  to  the  specifications.     N.   ASSIGNMENT  OF  CONTRACT:  A  contract  shall  not  be  assignable  by  the  contractor  in  whole  or  in  part  without  the   written  consent  of  the  Commonwealth.     O.   CHANGES  TO  THE  CONTRACT:  Changes  can  be  made  to  the  contract  in  any  of  the  following  ways:     1.   The  parties  may  agree  in  writing  to  modify  the  scope  of  the  contract.    An  increase  or  decrease  in  the  price  of   the  contract  resulting  from  such  modification  shall  be  agreed  to  by  the  parties  as  a  part  of  their  written   agreement  to  modify  the  scope  of  the  contract.     2.   The  Purchasing  Agency  may  order  changes  within  the  general  scope  of  the  contract  at  any  time  by  written   notice  to  the  contractor.    Changes  within  the  scope  of  the  contract  include,  but  are  not  limited  to,  things  such   as  services  to  be  performed,  the  method  of  packing  or  shipment,  and  the  place  of  delivery  or  installation.    The   contractor  shall  comply  with  the  notice  upon  receipt.    The  contractor  shall  be  compensated  for  any  additional   costs  incurred  as  the  result  of  such  order  and  shall  give  the  Purchasing  Agency  a  credit  for  any  savings.    Said   compensation  shall  be  determined  by  one  of  the  following  methods:     a.   By  mutual  agreement  between  the  parties  in  writing;  or     b.   By  agreeing  upon  a  unit  price  or  using  a  unit  price  set  forth  in  the  contract,  if  the  work  to  be  done  can  be   expressed  in  units,  and  the  contractor  accounts  for  the  number  of  units  of  work  performed,  subject  to  the   Purchasing  Agency’s  right  to  audit  the  contractor’s  records  and/or  to  determine  the  correct  number  of   units  independently;  or     c.   By  ordering  the  contractor  to  proceed  with  the  work  and  keep  a  record  of  all  costs  incurred  and  savings   realized.    A  markup  for  overhead  and  profit  may  be  allowed  if  provided  by  the  contract.    The  same   markup  shall  be  used  for  determining  a  decrease  in  price  as  the  result  of  savings  realized.    The  contractor   shall  present  the  Purchasing  Agency  with  all  vouchers  and  records  of  expenses  incurred  and  savings   realized.    The  Purchasing  Agency  shall  have  the  right  to  audit  the  records  of  the  contractor  as  it  deems   necessary  to  determine  costs  or  savings.    Any  claim  for  an  adjustment  in  price  under  this  provision  must   be  asserted  by  written  notice  to  the  Purchasing  Agency  within  thirty  (30)  days  from  the  date  of  receipt  of   the  written  order  from  the  Purchasing  Agency.    If  the  parties  fail  to  agree  on  an  amount  of  adjustment,   the  question  of  an  increase  or  decrease  in  the  contract  price  or  time  for  performance  shall  be  resolved  in   accordance  with  the  procedures  for  resolving  disputes  provided  by  the  Disputes  Clause  of  this  contract  or,   if  there  is  none,  in  accordance  with  the  disputes  provisions  of  the  Commonwealth  of  Virginia  Vendors   Manual.    Neither  the    existence  of  a  claim  nor  a  dispute  resolution  process,  litigation  or  any  other   provision  of  this  contract  shall  excuse  the  contractor  from  promptly  complying  with  the  changes  ordered   by  the  Purchasing  Agency  or  with  the  performance  of  the  contract  generally.     P.   DEFAULT:  In  case  of  failure  to  deliver  goods  or  services  in  accordance  with  the  contract  terms  and  conditions,  the   Commonwealth,  after  due  oral  or  written  notice,  may  procure  them  from  other  sources  and  hold  the  contractor   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   15    


responsible  for  any  resulting  additional  purchase  and  administrative  costs.    This  remedy  shall  be  in  addition  to  any   other  remedies  which  the  Commonwealth  may  have.     Q.   INSURANCE:    By  signing  and  submitting  a  bid  or  proposal  under  this  solicitation,  the  bidder  or  offeror  certifies  that   if  awarded  the  contract,  it  will  have  the  following  insurance  coverage  at  the  time  the  contract  is  awarded.    The  bidder  or   offeror  further  certifies  that  the  contractor  and  any  subcontractors  will  maintain  these  insurance  coverage  during  the   entire  term  of  the  contract  and  that  all  insurance  coverage  will  be  provided  by  insurance  companies  authorized  to  sell   insurance  in  Virginia  by  the  Virginia  State  Corporation  Commission.     1. Workers’  Compensation  –  Statutory  requirements  and  benefits.    Coverage  is  compulsory  for  employers  of  three   or  more  employees,  to  include  the  employer.    Contractors  who  fail  to  notify  the  Commonwealth  of  increases  in   the  number  of  employees  that  change  their  workers’  compensation  requirements  under  the  Code  of  Virginia   during  the  course  of  the  contract  shall  be  in  noncompliance  with  the  contract.   2. Employer’s  Liability  -­‐  $100,000.00   3. Commercial  General  Liability  -­‐  $1,000,000  per  occurrence.    Commercial  General  Liability  is  to  include  bodily   injury  and  property  damage,  personal  injury  and  advertising  injury,  products  and  completed  operations   coverage.    The  Commonwealth  of  Virginia  must  be  named  as  an  additional  insured  and  so  endorsed  on  the   policy.     R.   ANNOUNCEMENT  OF  AWARD:    Upon  the  award  or  the  announcement  of  the  decision  to  award  a  contract  as  a   result  of  this  solicitation,  the  purchasing  agency  will  publicly  post  such  notice  on  the  DGS/DPS  eVA  VBO   (www.eva.virginia.gov)  for  a  minimum  of  10  days.     S.    DRUG-­‐FREE  WORKPLACE:  During  the  performance  of  this  contract,  the  contractor  agrees  to  (i)  provide  a  drug-­‐free   workplace  for  the  contractor's  employees;  (ii)  post  in  conspicuous  places,  available  to  employees  and  applicants  for   employment,  a  statement  notifying  employees  that  the  unlawful  manufacture,  sale,  distribution,  dispensation,   possession,  or  use  of  a  controlled  substance  or  marijuana  is  prohibited  in  the  contractor's  workplace  and  specifying   the  actions  that  will  be  taken  against  employees  for  violations  of  such  prohibition;  (iii)  state  in  all  solicitations  or   advertisements  for  employees  placed  by  or  on  behalf  of  the  contractor  that  the  contractor  maintains  a  drug-­‐free   workplace;  and  (iv)  include  the  provisions  of  the  foregoing  clauses  in  every  subcontract  or  purchase  order  of  over   $10,000,  so  that  the  provisions  will  be  binding  upon  each  subcontractor  or  vendor.         For  the  purposes  of  this  section,  “drug-­‐free  workplace”  means  a  site  for  the  performance  of  work  done  in   connection  with  a  specific  contract  awarded  to  a  contractor,  the  employees  of  whom  are  prohibited  from  engaging   in  the  unlawful  manufacture,  sale,  distribution,  dispensation,  possession  or  use  of  any  controlled  substance  or   marijuana  during  the  performance  of  the  contract.       T.   NONDISCRIMINATION  OF  CONTRACTORS:    A  bidder,  offeror,  or  contractor  shall  not  be  discriminated  against  in  the   solicitation  or  award  of  this  contract  because  of  race,  religion,  color,  sex,  national  origin,  age,  disability,  faith-­‐based   organizational  status,  any  other  basis  prohibited  by  state  law  relating  to  discrimination  in  employment  or  because   the  bidder  or  offeror  employs  ex-­‐offenders  unless  the  state  agency,  department  or  institution  has  made  a  written   determination  that  employing  ex-­‐offenders  on  the  specific  contract  is  not  in  its  best  interest.    If  the  award  of  this   contract  is  made  to  a  faith-­‐based  organization  and  an  individual,  who  applies  for  or  receives  goods,  services,  or   disbursements  provided  pursuant  to  this  contract  objects  to  the  religious  character  of  the  faith-­‐based  organization   from  which  the  individual  receives  or  would  receive  the  goods,  services,  or  disbursements,  the  public  body  shall   offer  the  individual,  within  a  reasonable  period  of  time  after  the  date  of  his  objection,  access  to  equivalent  goods,   services,  or  disbursements  from  an  alternative  provider.     U.   eVA  BUSINESS-­‐TO-­‐GOVERNMENT  VENDOR  REGISTRATION:    The  eVA  Internet  electronic  procurement  solution,   web  site  portal  www.eva.state.va.us,  streamlines  and  automates  government  purchasing  activities  in  the   Commonwealth.    The  eVA  portal  is  the  gateway  for  vendors  to  conduct  business  with  state  agencies  and  public   bodies.    All  vendors  desiring  to  provide  goods  and/or  services  to  the  Commonwealth  shall  participate  in  the  eVA   16   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Internet  e-­‐procurement  solution  by  completing  the  free  eVA  Vendor  Registration.    All  bidders  or  offerors  must   register  in  eVA  and  pay  the  Vendor  Transaction  Fees  specified  below;  failure  to  register  will  result  in  the   bid/proposal  being  rejected.     Vendor  transaction  fees  are  determined  by  the  date  the  original  purchase  order  is  issued  and  the  current  fees  are   as  follows:  

V.  

  For  orders  issued  January  1,  2014  and  after,  the  Vendor  Transaction  Fee  is:   (i) DMBE-­‐certified  Small  Businesses:  1%,  capped  at  $500  per  order.   (ii) Businesses  that  are  not  SMBE-­‐certified  Small  Businesses:  1%,  capped  at  $1,500  per  order.     The  specified  vendor  transaction  fee  will  be  invoiced,  by  the  Commonwealth  of  Virginia  Department  of  General   Services,  approximately  30  days  after  the  corresponding  purchase  order  is  issued  and  payable  30  days  after  the   invoice  date.    Any  adjustments  (increases/decreases)  will  be  handled  through  purchase  order  changes.     AVAILABILITY  OF  FUNDS:    It  is  understood  and  agreed  between  the  parties  herein  that  the  agency  shall  be  bound   hereunder  only  to  the  extent  of  the  funds  available  or  which  may  hereafter  become  available  for  the  purpose  of   this  agreement.  

  W.   SET-­‐ASIDES:    This  solicitation  is  set-­‐aside  for  DMBE-­‐certified  small  business  participation  only  when  designated   “SET-­‐ASIDE  FOR  SMALL  BUSINESSES”  in  the  solicitation.    DMBE-­‐certified  small  businesses  are  those  businesses  that   hold  current  small  business  certification  from  the  Virginia  Department  of  Minority  Business  Enterprise.    This  shall   not  exclude  DMBE-­‐certified  women-­‐owned  and  minority-­‐owned  businesses  when  they  have  received  the  DMBE   small  business  certification.    For  purposes  of  award,  bidders/offerors  shall  be  deemed  small  business  if  and  only  if   they  are  certified  as  such  by  DMBE  on  the  due  date  for  receipt  of  bids/proposals.     X.   BID  PRICE  CURRENCY:    Unless  stated  otherwise  in  the  solicitation,  bidders/offerors  shall  state  bid/offer  prices  in  US   dollars.       Y.   AUTHORIZATION  TO  CONDUCT  BUSINESS  IN  THE  COMMONWEALTH:  A  contractor  organized  as  a  stock  or   nonstock  corporation,  limited  liability  company,  business  trust,  or  limited  partnership  or  registered  as  a  registered   limited  liability  partnership  shall  be  authorized  to  transact  business  in  the  Commonwealth  as  a  domestic  or  foreign   business  entity  if  so  required  by  Title  13.1  or  Title  50  of  the  Code  of  Virginia  or  as  otherwise  required  by  law.    Any   business  entity  described  above  that  enters  into  a  contract  with  a  public  body  pursuant  to  the  Virginia  Public   Procurement  Act  shall  not  allow  its  existence  to  lapse  or  its  certificate  of  authority  or  registration  to  transact   business  in  the  Commonwealth,  if  so  required  under  Title  13.1  or  Title  50,  to  be  revoked  or  cancelled  at  any  time   during  the  term  of  the  contract.  A  public  body  may  void  any  contract  with  a  business  entity  if  the  business  entity   fails  to  remain  in  compliance  with  the  provisions  of  this  section.         VII.    SPECIAL  TERMS  AND  CONDITIONS     1.   Audit:    The  contractor  shall  retain  all  books,  records,  and  other  documents  relative  to  this  contract     for  five   (5)  years  after  final  payment,  or  until  audited  by  the  Commonwealth  of  Virginia,  whichever  is     sooner.    The  agency,  its   authorized  agents,  and/or  state    auditers  shall  have  full  access  to  and  the     right  to  examine  any  of  said  materials   during  said  period.     2.   Award:    Selection  shall  be  made  of  two  or  more  Offerors  deemed  to  be  fully  qualified  and  best     suited  among   those  submitting  proposals  on  the  basis  of  the  evaluation  criteria  above.    Negotiations     shall  be  conducted  with  the   Offerors  so  selected.    Price  shall  be  considered,  but  need  not  be  the  sole  determining  factor.    After  negotiations  have   been  conducted  with  each  Offeror  so  selected,  the  VWC  shall  select  the  Offeror  which,  in  its  opinion,  has  made  the  best   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   17    


proposal,  and  shall  award  the  contract  to  that  Offeror.    The  VWC  may  cancel  this  RFP  or  reject  proposals  at  any  time   prior  to  an  award,  and  is  not  required  to  furnish  a  statement  of  the  reasons  why  a  particular  proposal  was  not  deemed   to  be  the  most  advantageous.  (Section  11-­‐65D,  Code  of  Virginia.)    Should  the  Commonwealth  determine  in  writing  and   in  its  sole  discretion  that  only  one  Offeror  is  fully  qualified,  or  that  one  Offeror  is  clearly  more  highly  qualified  than  the   others  under  consideration,  a  contract  may  be  negotiated  and  awarded  to  that  Offeror.    The  award  document  will  be  a   contract  incorporating  by  reference  all  the  requirements,  terms  and  conditions  of  the  solicitation  and  the  Contractor’s   proposal  as  negotiated.       3.   Cancelation  of  Contract:    The  purchasing  agency  reserves  the  right  to  cancel  and  terminate  any     resulting   contract,  in  whole  or  in  part,  without  penalty,  upon  60  days  written  notice  to  the  contractor.  In  the  event  the  initial   contract  period  is  for  more  than  12  months,  the  resulting  contract  may  be  terminated  by  either  party,  without  penalty,   after  the  initial  12  months  of  the  contract  period  upon  60  days  written  notice  to  the  other  party.    Any  contract   cancelation  notice  shall  not  relieve  the  contractor  of  the  obligation  to  deliver  and/or  perform  on  all  outstanding  orders   issued  prior  to  the  effective  date  of  cancelation.     4.   eVA  Business-­‐to-­‐Government  Contracts  and  Orders:    The  solicitation  will  result  in  monthly  payments  to  the   contractor  with  the  eVA  transaction  fees  specified  below  assessed  for  each  payment.       a.  DMBE-­‐certified  Small  Businesses:  1%,  capped  at  $500  per  order.     b.  Businesses  that  are  not  SMBE-­‐certified  Small  Businesses:  1%,  capped  at  $1,500  per  order.     5.   Renewal  of  Contract:    This  contract  may  be  renewed  by  the  Commonwealth  upon  written  agreement  of  both   parties  for  five  (5)  successive  one  year  periods,  under  the  terms  of  the  current  contract,  and  at  a  reasonable  time   (approximately  90  days)  prior  to  the  expiration.             At  its  sole  discretion,  the  Commonwealth  may  permit  price  adjustments  only  at  the  time  of  contract  renewal,   and  only  where  verified  to  the  satisfaction  of  the  Contracting  Officer.    The  contract  pricing  for  any  renewal  period   following  the  initial  term  shall  not  exceed  the  lesser  of  a)  3%  of  the  contract  pricing  for  the  prior  term,  or;  b)  the  contract   pricing  for  the  prior  period,  increased/decreased  by  more  than  the  percentage  increase/decrease  of  the  United  States   Department  of  Labor’s  Bureau  of  Labor  Statistics’  “Other  Services”  item  under  the  Services  category  of  the  Consumer   Price  Index  for  Urban  Wage  Earners  and  Clerical  Workers  (CPI-­‐W)  section  of  the  Consumer  Price  Index  for  the  latest   twelve  (12)  months  for  which  statistics  are  available.       Contractor  shall  give  not  less  than  thirty  (30)  days  advance  notice  of  any  price  increase  request,  with     documentation,  to  the  Contracting  Officer.    The  Contracting  Officer  will  notify  the  Contractor  in     writing  of  any   approved  increase.    Price  increase  would  take  effect  on  the  first  day  of  the  renewal     period.    However,  the   contractor  shall  fill  all  outstanding  requests  received  prior  to  the  effective  date     of  the  price  adjustment  at  the  old   contract  prices.       6.   Identification  of  Proposal  Envelope:    Signed  proposals  should  be  returned  in  a  sealed  package  identified  as   follows:       From:       Robert  B.  Jones     2/20/2014       2  p.m.         Name  of  Offeror   Due  Date       Time           2201  W.  Main  St1     911402         Street  or  Box  Number     RFP  Number         Richmond,  VA  23220   Advertising,  Communications,  Public  Relation  &  Marketing  Services       City,  State,  Zip  Code   RFP  Title     18   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


DMBE-­‐certified  Small  Business  No:    657461     Name  of  Contract  Purchase  Officer:  Robert  B.  Jones       7.   Small  Business  Subcontracting  and  Evidence  of  Compliance:         A.    It  is  the  goal  of  the  Commonwealth  that  40%  of  its  purchases  be  made  from  small  businesses.  This  includes   discretionary  spending  in  prime  contracts  and  subcontracts.    All  potential  offerors  are  required  to  submit  a  Small   Business  Subcontracting  Plan.    Unless  the  Offeror  is  registered  as  a  DMBE-­‐certified  small  business  and  where  it  is   practicable  for  any  portion  of  the  awarded  contract  to  be  subcontracted  to  other  suppliers,  the  contractor  is  encouraged   to  offer  such  subcontracting  opportunities  to  DMBE-­‐certified  small  businesses.    This  shall  not  exclude  DMBE-­‐certified-­‐ women-­‐owned  and  minority-­‐owned  businesses  when  they  have  received  DMBE  small  business  certification.    No  Offeror   or  subcontractor  shall  be  considered  a  Small  Business,  a  Women-­‐Owned  Business  or  a  Minority-­‐Owned  Business  unless   certified  as  such  by  the  Department  of  Minority  Business  Enterprise  (DMBE)  by  the  due  date  for  receipt  of  proposals.    If   small  business  subcontractors  are  used,  the  prime  contractor  agrees  to  report  the  use  of  small  business  subcontractors   by  providing  the  purchasing  office  at  a  minimum  the  following  information:  name  of  small  business  with  the  DMBE   certification  number,  phone  number,  total  dollar  amount  subcontracted,  category  type  (small,  women-­‐owned,  or   minority-­‐owned),  and  type  of  product/service  provided.       B.    Each  prime  contractor  who  wins  an  award  in  which  provisions  of  a  small  business  subcontracting  plan  is  a   condition  of  award,  shall  deliver  to  the  contracting  agency  on  a  quarterly  basis,  evidence  of  compliance  (subject  only  to   insubstantial  shortfalls  and  to  shortfalls  arising  from  subcontractor  default)  with  the  small  business  subcontracting  plan.     When  such  business  has  been  subcontracted  to  these  firms  and  upon  completion  of  the  contract,  the  contractor  agrees   to  furnish  the  purchasing  office  at  a  minimum  the  following  information:  name  of  firm  with  the  DMBE  certification   number,  phone  number,  total  dollar  amount  subcontracted,  category  type  (small,  women-­‐owned,  or  minority-­‐owned),   and  type  of  product  or  service  provided.    Payment(s)  may  be  withheld  until  compliance  with  the  plan  is  received  and   confirmed  by  the  agency.    The  agency  reserves  the  right  to  pursue  other  appropriate  remedies  to  include,  but  not  be   limited  to,  termination  for  default.       C.    Each  prime  contractor  who  wins  an  award  valued  over  $200,000  shall  deliver  to  the  contracting  agency  on  a   quarterly  basis,  information  on  use  of  subcontractors  that  are  not  DMBE-­‐certified  small  businesses.    When  such  business   has  been  subcontracted  to  these  firms  and  upon  completion  of  the  contract,  the  contractor  agrees  to  furnish  the   purchasing  office  at  a  minimum  the  following  information:  name  of  firm,  phone  number,  total  dollar  amount   subcontracted,  and  type  of  product  or  service  provided.     8.   State  Corporation  Commission  Identification  Number:    Pursuant  to  Code  of  Virginia  Section  2.2-­‐  4311.2   subsection  B,  a  bidder  or  Offeror  organized  or  authorized  to  transact  business  in  the  Commonwealth  pursuant  to  Title   13.1  or  Title  50  is  required  to  include  in  its  bid  or  proposal  the  identification  number  issued  to  it  by  the  State  Corporation   Commission  (SCC).    Any  bidder  or  Offeror  that  is  not  required  to  be  authorized  to  transact  business  in  the   Commonwealth  as  a  foreign  business  entity  under  Titles  13.1  or  Title  50  or  as  otherwise  required  by  law  is  required  to   include  in  its  bid  or  proposal  a  statement  describing  why  the  bidder  or  Offeror  is  not  required  to  be  so  authorized.     Contractor  agrees  that  the  process  by  which  compliance  with  Titles  13.1  and  50  is  checked  during  the  solicitation  stage  is   streamlined  and  not  definitive,  and  the  Commonwealth’s  use  and  acceptance  of  such  form,  or  its  acceptance  of   Contractor’s  statement  describing  why  the  bidder  or  Offeror  was  not  legally  required  to  be  authorized  to  transact   business  in  the  Commonwealth  shall  not  be  conclusive  of  the  issue  and  shall  not  be  relied  upon  by  the  Contractor  as   demonstrating  compliance.        

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VIII.   INVOICES  AND  METHOD  OF  PAYMENT     1.   Invoices:    As  applicable,  all  invoices  shall  be  rendered  promptly  to  the  VWC  after  all  services     covered  by  the   invoice  have  been  provided.    The  Contractor  shall  invoice  monthly  in  arrears.    No     invoice  may  include  any  cost   other  than  those  identified  in  the  contract.    Invoices  shall  provide  at  a     minimum:         i.       Name  of  authorizing  user  (VWC)     ii.   Authorized  user  point  of  contact  name     iii.   Description  of  the  services  provided     iv.   Invoice  number     v.   Invoice  date     vi.   Itemized  monthly  charges     vii.   Contract  number     viii.   Contractor’s  Taxpayer  Identification  number     2.   Method  of  Payment:         a.  Payment  will  be  made  within  thirty  (30)  days  of  receipt  of  valid  invoice  for  all  services  provided  during  the   previous  month.    Contractor  shall  submit  a  valid  invoice  to  the  invoice  address  below  by    the  tenth  (10th)  day  of  the   month,  following  the  month  in  which  services  were  rendered:           Virginia  Workers’  Compensation  Commission     Finance  Office     1000  DMV  Drive     Richmond,  VA  23220       b.  For  valid  invoices  in  any  amount  up  to  $50,000.00,  if  the  Contractor  accepts  credit  card  payments  in  any   amount,  Contractor  shall  accept  payment  by  the  Commonwealth’s  Gold  Card.       IX.   PRICING  SCHEDULE     Offerors  are  strongly  advised  to  provide  a  model  Pricing  Schedule  for  the  Commonwealth’s  evaluation  purposes  that   represents  their  solution  to  all  requirements  depicted  in  the  RFP,  and  which  is  complete,  comprehensive,  simple  and   easy  to  understand.    A  suggested  format  is  located  in  Attachment  A.            

20   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


ATTACHMENT  A       PRICING  SCHEDULE         Year  1  –  Pilot  Project  -­‐  Central  and  Southwest  Virginia:     1.   Discovery,  market  research,  and  strategy:         $  ____$20,000.00__________________       2.   Brand  development,  comprehensive  identity:       $  ____$25,000.00_________________       3.   Monthly  account  maintenance,  to  include:       tracking,  monitoring,  and  advertising  staff     commission  costs  (NOT  fees  charged  by     the  various  media  outlets  to  run  ads)     $  ____$8,000.00__________________  per  month       Subsequent  Years  –  Statewide:     1.   Discovery,  market  research,  and  strategy:         $  _____$20,000.00_________________       2.   Brand  development,  comprehensive  identity:       $  _____$15,000.00_________________       3.   Monthly  account  maintenance,  to  include:       tracking,  monitoring,  and  advertising  staff     commission  costs  (NOT  fees  charged  by     the  various  media  outlets  to  run  ads)     $  ______$15,000.00________________  per  month        

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   21    


ATTACHMENT  B     Small  Business  Subcontracting  Plan     Definitions   Small   Business:   "Small  business  "  means  an  independently  owned  and  operated  business  which,  together  with  affiliates,   has  250  or  fewer  employees,  or  average  annual  gross  receipts  of  $10  million  or  less  averaged  over  the  previous  three   years.   Note:   This   shall   not   exclude   DMBE-­‐certified   women-­‐   and   minority-­‐owned   businesses   when   they   have   received   DMBE  small  business  certification.     Women-­‐Owned   Business:   Women-­‐owned   business   means   a   business   concern   that   is   at   least   51%   owned   by   one   or   more   women   who   are   citizens   of   the   United   States   or   non-­‐citizens   who   are   in   full   compliance   with   United   States   immigration   law,   or   in   the   case   of   a   corporation,   partnership   or   limited   liability   company   or   other   entity,   at   least   51%   of   the  equity  ownership  interest  is  owned  by  one  or  more  women  who  are  citizens  of  the  United  States  or  non-­‐citizens  who   are  in  full  compliance  with  United  States  immigration  law,  and  both  the  management  and  daily  business  operations  are   controlled  by  one  or  more  women  who  are  citizens  of  the  United  States  or  non-­‐citizens  who  are  in  full  compliance  with   the  United  States  immigration  law.     Minority-­‐Owned   Business:   Minority-­‐owned   business   means   a   business   concern   that   is   at   least   51%   owned   by   one   or   more  minority  individuals  or  in  the  case  of  a  corporation,  partnership  or  limited  liability  company  or  other  entity,  at  least   51%   of   the   equity   ownership   interest   in   the   corporation,   partnership,   or   limited   liability   company   or   other   entity   is   owned  by  one  or  more  minority  individuals  and  both  the  management  and  daily  business  operations  are  controlled  by   one  or  more  minority  individuals.     All  small  businesses  must  be  certified  by  the  Commonwealth  of  Virginia,  Department  of  Minority  Business  Enterprise   (DMBE)   by   the   due   date   of   the   solicitation   to   participate   in   the   SWAM   program.   Certification   applications   are   available  through  DMBE  online  at  www.dmbe.virginia.gov  (Customer  Service).     Offeror  Name:          Alliance  Group     Preparer’s  Name:      Robert  B.  Jones     Date:      2/21/2014     Instructions   A.    If   you   are   certified   by   the   Department   of   Minority   Business   Enterprise   (DMBE)   as   a   small   business,   complete   only   Section   A   of   this   form.   This   shall   not   exclude   DMBE-­‐certified   women-­‐owned   and   minority-­‐owned   businesses  when  they  have  received  DMBE  small  business  certification.   B.    If  you  are   not  a  DMBE-­‐certified  small  business,  complete  Section  B  of  this  form.  For  the  offeror  to  receive  credit   for   the   small   business   subcontracting   plan   evaluation   criteria,   the   offeror   shall   identify   the   portions   of   the   contract   that   will   be   subcontracted   to   DMBE-­‐certified   small   business   in   this   section.   Points   will   be   assigned   based   on   each   offeror’s   proposed   subcontracting   expenditures   with   DMBE   certified   small   businesses   for   the   initial  contract  period  as  indicated  in  Section  B  in  relation  to  the  offeror’s  total  price.     Section  A   If  your  firm  is  certified  by  the  Department  of  Minority  Business  Enterprise  (DMBE),  are  you  certified  as  a  (check   only   one   below):   __X___  Small  Business   ______  Small  and  Women-­‐owned  Business   ______  Small  and  Minority-­‐owned  Business     Certification  number:  657641                                                          Certification  Date:  __5/31/2016_______________________     22   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Section B Populate the table below to show your firm's plans for utilization of DMBE-certified small businesses in the performance of this contract. This shall not exclude DMBE-certified women-owned and minority-owned businesses when they have received the DMBE small business certification. Include plans to utilize small businesses as part of joint ventures, partnerships, subcontractors, suppliers, etc. Small   Business   Name,   Address,     &   Certification   #   Rocket  Pop   Media   Certification   #675076  

Status  if  Small   Business  is  also:   Woman(W),   Minority  (M)  

Contact  Person,  Telephone    #  &   Email  

Type  of  Goods   and/or  Services  

Planned   Involvement   During  Initial   Period  of  the   Contract  

Planned  Contract   Dollars  During   Initial  Period  of   the  Contract  

Small  business,   Woman  

Cara  Dickens   (804)  644-­‐2525   cara@rocketpopmedia.com  

Providing  creative  &   media  services  

Assist  with  all   components   in  Year  1  and   subsequent   years  of   project  

$70,500  

Totals $  

$70,500  

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   23    


ATTACHMENT  C   DATA  SHEET     1.  

  2.     3.  

QUALIFICATION  OF  OFFEROR:   The  Offeror  must  have  the  capability  and  capacity  in  all  respects  to  fully  satisfy  all  of  the   contractual   requirements   identified   within.     It   is   the   responsibility   of   the   offeror   to   provide   sufficient   information   in   their   proposal  to  enable  the  evaluation  panel  to  determine  the  offeror’s  qualification.   YEARS  IN  BUSINESS:   Years                                          Months  

Indicate  the  length  of  time  you  have  been  in  business  and  providing  this  type  of  service:        15    

 REFERENCES:       Indicate   below   a   listing   of   at   least   three   (3)   recent   references   for   whom   you   have   provided   similar   services   as   described  within.    Include  the  date  service  was  furnished  and  the  name  and  address  of  the  person  the  evaluation  panel  should   contact.     Offeror   must   validate   the   contact   information   prior   to   submission   of   proposal.     The   evaluation   panel   will   not   be   obligated  to  request  missing  information  and/or  request  correct  contact  information,  etc.    Provide  a  brief  narrative  statement   for   each   reference   describing   the   service   provided.     Expand   on   this   format   as   needed.       (If   this   information   is   included   elsewhere  in  your  firm’s  proposal,  you  may  refer  to  the  location  of  this  information.)  

               CLIENT                                

                                 ADDRESS                                                            

                       PERSON  TO  CONTACT                                                          

VA  Resources  Authority            1111  E.  Main  Street     Jean  Bass                      Richmond,  VA    23219     Ph#804-­‐644-­‐3331  Fax#804-­‐644-­‐3109   Date:  2009         Email:jbass@virginiaresources.org   Describe  project  &  relativity  to  this  RFP:  Alliance  Group  manages  public  relations  efforts  on  behalf  of  the  Virginia  Resources   Authority  to  educate  the  general  public  and  public  officials  about  the  funding  mechanisms  the  VRA  has  to  offer  to  local   governments.       Feld  Entertainment     One  Ravina  Drive,  Suite  1120     Crystal  Drake         Atlanta,  GA  30046     Ph#404-­‐414-­‐1144  Fax#801-­‐650-­‐8471   Date:2013  to  present       Email:cdrake@feldinc.com   Describe  project  &  relativity  to  this  RFP:  Alliance  Group  provides  public  relations  work  in  the  Richmond  and  Hampton  Roads  regions.     Feld   produces   the   Ringling   Brothers   &   Barnum   &   Bailey   Circus,   Monster   Jam   truck   shows   and   Disney   on   Ice.   Traditional   and   nontraditional  engagement  of  the  public  is  done  in  support  of  their  events.     VA  Public  Safety  Foundation              2201  W.  Main  Street     Hadden  Culp                          Richmond,VA    23220     Ph#  540-­‐459-­‐5493  Fax#  804-­‐359-­‐9680   Date:    2009  to  present       Email:haddenculp@gmail.com   Describe  project  &  relativity  to  this  RFP:    Alliance  Group  provides  all  public  relations  and  social  media,  in  addition  to  association   management,  to  make  the  public  aware  of  VPSF  and  it’s  mission  to  assist  the  families  of  public  safety  officers  killed  in  the  line  of  duty.         Atrium                              101  Great  Road  Suite  382                                              Jim  Doyle,  President         Bedford,  MA      01730     Ph#  515-­‐215-­‐2872  Fax#  877-­‐  546-­‐0752     Date:  11/2011  to  present       Email:  jim@atriumcampus.com   Describe  project  &  relativity  to  this  RFP:  Rocket  Pop  Media  developed  a  complete  brand  identity,  including  name,  logo,  website,   marketing  materials,  and  eventual  user  interface  for  Atrium  clients.       Keep  Virginia  Beautiful          4121  Cox  Rd.  Suite  200                  Mike  Baum         Glen  Allen,  VA    23060     Ph#  804-­‐337-­‐9696  Fax#   Date:  01/2010  to  present       Email:mbaum@keepvirginiabeautiful.org   Describe  project  &  relativity  to  this  RFP:  Rocket  Pop  Media  developed  a  marketing  plan  that  included  a  fresh  logo,  website,  social   media,  email  marketing,  and  video.     Caring  Voice  Coalition                      8249  Meadwobridge  Road                  Jennifer  Previtera         Mechanicsville,  VA  23116     Ph#804-­‐427-­‐6468  Fax#  804-­‐278-­‐5065   Date:  7/2011  -­‐  12/2012       Email:  jprevitera@caringvoice.org   Describe  project  &  relativity  to  this  RFP:  Rocket  Pop  Media  produced  complete  corporate  videos  and  over  20  short-­‐form  patient   testimonials,  and  created  a  web  and  social  design  that  focused  on  their  stories  with  clear  calls  to  action.

24   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


ATTACHMENT  D   PROPRIETARY/CONFIDENTIAL  INFORMATION  SUMMARY  FORM     SECTION/TITLE     NA                                          

PAGE   NUMBER(S)    

REASON(S)  FOR  WITHHOLDING  FROM  DISCLOSURE  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

NA  

Identify   the   reason   for   withholding   from   disclosure   by   applying   the   applicable   code   from   below   and/or   by   written   explanation.     A=   This   page   contains   information   relating   to   “trade   secrets”,   and   “proprietary   information”   including   processes,   operations,   style   of   work,   or   apparatus,   identify,   confidential   statistical   data,   amount   or   source   of   any   income...of   any   person   (or)   partnership.     “See   Virginia   Public   Procurement   Act,   Section   11-­‐52   (D).     Unauthorized   disclosure  of  such  information  would  violate  the  Trade  Secrets  Act  18  U.S.C.  1905.     B=   This   page   contains   proprietary   information   including   confidential,   commercial   or   financial   information   which   was  provided  to  the  Government  on  a  voluntary  basis  and  is  of  the  type  that  would  not  customarily  release  to   the  public.    See  Virginia  Public  Procurement  Act,  Section  11-­‐52  (D);  5  U.S.C.  552  (b)(4);  12  C.F.R.  309.5(c)(4).     C=   This   page   contains   proprietary   information   including   confidential,   commercial   or   financial   information.     The   disclosure   of   such   information   would   cause   substantial   harm   to   competitive   position   and   impair   the   Government’s  ability  to  obtain  necessary  information  from  contractors  in  the  future.    5  U.S.C.  See  Virginia  Public   Procurement  Act,  Section  11-­‐52  (D);  552  (b)(4);  12  C.  F.  R.  309.5(c)(4)        

 

 


Tab  2,  #1  –  Qualifications  and  Experience  of  Offerors/Organizational  Structure   Alliance  Group:    

  a.     Since  1999,  Alliance  Group  has  provided  public  relations,  public  affairs  and  social  media  guidance  and  advice  to  a   range  of  corporate,  governmental  and  non-­‐profit  clients  in  Virginia  and  throughout  the  Mid-­‐Atlantic  region.  We  believe   in  results  and  because  of  that  our  clients  stick  by  us.    Located  at  2201  W.  Main  Street,  Richmond,  VA  ,  23220  since  2012,   we  understand  the  opportunities  and  challenges  in  communicating  with  the  general  public,  targeted  audiences,  niche   markets,  the  media,  government  officials  and  agencies.  We  orchestrate  effective  public  relations  campaigns  to  create  a   powerful  grassroots  base  that  has  a  strong  voice  and  message.    

About  Rob  Jones,  President  &  CEO   Rob,  a  former  gubernatorial  senior  staff  member  and  Richmond  city  councilman,  was  an   attorney  and  member  of  the  government  relations  team  at  the  law  firm  of  Mays  and   Valentine  (now  Troutman  Sanders)  and  is  the  founder  of  the  Alliance  Group.  Rob   oversees  the  firm's  work  with  its  public  relations  clients.  The  clients  in  this  sector  include   a  range  of  organizations,  including  international  businesses,  local  companies,   governmental  agencies  and  non-­‐profits.    Working  with  such  a  diverse  client  base  has   many  benefits.    Rob  is  able  to  identify  certain  communications  tools  and  tactics  that  may   be  unique  to  one  industry  and  successfully  apply  them  for  clients  in  other  fields.    This  talent  for  designing  a   creative  solution  for  each  client's  communications  needs  is  a  strength  that  Rob  brings  to  every  engagement.         Rob  serves  on  the  board  of  directors  for  the  Virginia  Council  of  CEOs,  Leadership  Metro  Richmond,  Greater   Richmond  Chamber  and  the  YMCA  Model  General  Assembly.  He  is  also  an  active  member  of  the  Virginia   Chamber  of  Commerce  and  RichTech.    He  has  been  actively  involved  with  several  government  and  leadership   organizations  including  the  American  Council  of  Young  Political  Leaders  (ACYPL),  and  the  Sorensen  Institute  for   Political  Leadership  at  the  University  of  Virginia.       Rob  is  a  graduate  of  the  University  of  Virginia  –  McIntire  School  of  Commerce  and  holds  a  J.D.  from  Lewis  &   Clark,  Northwestern  School  of  Law.  In  addition,  he  is  a  graduate  of  the  Sorensen  Institute  for  Political  Leadership   at  the  University  of  Virginia  and  Leadership  Metro  Richmond.    

b.  

c.     d.   e.   f.  

Alliance  Group  is  an  S  Corporation  organized  and  existing  under  the  laws  of  the  Commonwealth  of  Virginia,  FIN   or  FEI  number  54-­‐1779090.    Alliance  Group  is  eVA  registered,  account  number  10027907.  Our  DUNS  number  is   060065765.  Services  include  communications,  public  relations,  and  advertising.    Alliance  Group  is  also  a  certified   SWaM  business.   The  legal  name  is  Trebor  Group,  Inc.  doing  business  as  Alliance  Group,  2201  W.  Main  Street,  Richmond,  VA     23220  and  is  an  S  Corporation.   NA   Rocket  Pop  Media    NA  

26   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Rocket  Pop  Media:  

  Entrepreneurs  Cara  Dickens,  Vice  President  and  Producer,  and  her  husband  Scott,  President  and  Executive  Producer,   founded  Rocket  Pop  Media  in  2001.    The  firm  incorporates  all  forms  of  interactive  advertising,  linking  web,  mobile  apps,   video,  and  social  media  campaigns  for  local,  regional,  and  national  clients.    From  an  office  at  2530  W.  Main  Street  in  the   heart  of  Richmond’s  historic  Fan  District,  their  team  of  developers,  designers,  videographers,  and  content  strategists   craft  tailored  solutions  that  engage  consumers  as  partners,  allowing  Rocket  Pop’s  clients  to  meet  and  exceed  their  goals.   About  Cara  Dickens,  Vice  President  &  Producer   A  vocal  advocate  for  local  businesses,  Cara  directs  content,  turnkey  marketing,  and  advertising   solutions  for  Rocket  Pop  Media’s  variety  of  clients.     Cara  has  a  strong  background  in  sales,  leadership,  and  team  building,  and  has  an  indomitable   entrepreneurial  spirit.  She  was  a  founding  partner  in  Glass  &  Powder  Boardshop,  and  helped   grow  that  startup  from  a  single  storefront  to  an  almost  $3  million  business.  She  has  been   honored  with  the  Greater  Richmond  Chamber  of  Commerce  “Impact  Award,"  the  Watersports   Industry  Association  "Dealer  of  the  Year,"  the  Small  Business  Administration  "Entrepreneur  of  the  Year,"  the  Virginia   Lawyer's  Weekly  "Influential  Women  of  Virginia,"  and  was  named  the  National  Association  of  Women  Business  Owners'   “Rising  Star."     Prior  to  launching  her  own  businesses,  she  supervised  hiring  and  training  at  several  corporate  and  private  restaurants   and  studied  at  Florida  Atlantic  University  and  Virginia  Commonwealth  University.   About  Scott  Dickens,  President  &  Executive  Producer   Scott  started  in  marketing,  but  quickly  acquired  a  taste  for  his  own  ventures.    In  addition  to   working  with  Ziff-­‐Davis,  he  has  launched  his  own  companies,  bands,  and  has  won  awards  for   his  retail  businesses.    In  2001,  Scott  founded  Rocket  Pop  Media  as  a  vehicle  for  video  and   advertising,  for  both  his  own  retail  company  and  other  Richmond  businesses.  Scott  is  a   frequently  requested  speaker,  addressing  groups  about  topics  ranging  from  social  media,   marketing,  leveraging  video,  to  personal  challenges  and  small  businesses.    He  is  a  graduate  of   Virginia  Tech,  and  a  native  of  Danville,  Virginia.      

 

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   27  


Tab  2,  #2  –  Qualifications  and  Experience  of  Offerors/Creative  Samples   Alliance  Group  works  with  a  range  of  businesses  and  government  agencies  on  the  full  scope  of  their  public  relations   needs.   Below,  please  find  an  informational  brochure  that  we  prepared  for  the  Virginia  Resources  Authority.  

Typical Loan Security

Financing to build Virginia Communities

General obligation, revenue, lease revenue (subject to VRA approval)

Contacts DEQ: Walter A. Gills, Program Manager, wagills@deq.virginia.gov, 804.698.4133 VRA: Shawn B. Crumlish, Director of Debt Management, scrumlish@virginiaresources.org, 804.644-3100, ext. 117

About the Virginia Resources Authority Created in 1984, the Virginia Resources Authority (VRA) provides innovative, cost-effective and sustainable financial solutions to build vibrant and healthy communities in Virginia. Since its inception, VRA has supported over 1,000 infrastructure projects with over $5.5 billion in financing.

Virginia Clean Water Revolving Loan Fund Cost-Effective Infrastructure Financing

Suzanne Long Executive Director 1111 E. Main Street, Suite 1920 Richmond, VA 23219 804.644.3100 phone 804.644.3109 fax

www.VirginiaResources.org

Brochure  

28   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  

1111 E. Main Street, Suite 1920 Richmond, VA 23219 804.644.3100 phone 804.644.3109 fax

www.VirginiaResources.org


We  handle  public  relations  work  in  the  Richmond  and  Hampton  Roads  markets  for  Feld  Entertainment,  the  world’s   largest  provider  of  live  family  entertainment.  Feld  produces  the  Ringling  Bros.  and  Barnum  and  Bailey  circus,  Monster   Jam  truck  shows,  and  Disney  on  Ice  performances  in  venues  around  the  world  to  over  30  million  people.      Following  are   representative  samples  of  the  extensive  media  exposure  that  we  have  garnered  for  the  Feld  shows  in  Virginia.   Newspaper  Articles,  View  The  Free  Lance-­‐Star  article  online  here        View  Feature  Video,  WRIC  online  here  

 

               

 

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   29  


Rocket  Pop  Media  has  provided  a  host  of  services  to  a  diverse  list  of  clients.    They  include  print,  video,  web  services,   social  media,  and  more.    Their  clients  are  retailers,  government/military,  restaurants,  both  business-­‐to-­‐client  (B2C)  and   business-­‐to-­‐business  (B2B),  as  well  as  charities  and  service  organizations  both  large  and  small.    See  a  showcase  of  their   work  at  rocketpopmedia.com  and  several  examples  below.   Print  Ad                                                                                                                                                                           Event  Poster  

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    Event  Banner      

 

30   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  

 


Tab  2,  #3  –  Qualifications  and  Experience  of  Offerors/Demonstrated  Knowledge  and  Experience   The  CICF  is  seeking  to  develop  a  public  awareness  campaign.    Alliance  Group  will  work  in  partnership  with  Rocket  Pop   Media  to  deliver  a  comprehensive  public  awareness  campaign,  including  total  market  earned  media  in  a  wide  range  of   traditional  and  online  outlets,  including  TV,  radio,  print  and  online  sources.  Our  firms  will  work  together  to  provide  you   with  in-­‐depth  research  and  succinct,  actionable  recommendations  for  an  innovative,  impactful  campaign  for  CICF.    From   your  RFP,  we  understand  the  goals  of  the  campaign  are  to  target  those  qualified  to  receive  unreimbursed  expenses  for   victims  of  violent  crime  in  order  to:     1.    Increase  the  number  of  eligible  applicants  for  victims’  assistance   2.    Increase  inquiries  concerning  the  Fund   3.    Increase  collaboration  within  the  criminal  justice  field   In  this  response,  Rocket  Pop  Media  and  Alliance  Group  will  demonstrate  our  unique  approaches  and  extensive   experience  in  providing  the  following  services:  creative,  media  buying,  public  relations  and  research.  We  will  also  show   you  examples  of  our  award-­‐winning  work.   Alliance  Group  will  take  the  lead  on  securing  earned  media  placement.  Alliance  Group  will  work  together  with  Rocket   Pop  Media  on  co-­‐management  and  oversight  of  ad  production,  creative  concepts  and  advertising  placement.  Both   Alliance  Group  and  Rocket  Pop  Media  have  strong  experience  in  monitoring  and  reporting  the  responses  to  our  public   awareness  campaigns.       The  following  examples,  for  Smoke  Free  Virginia  Now  and  the  Virginia  State  Board  of  Elections,  demonstrate  the   experience  of  Alliance  Group  in  securing  earned  media  and  building  public  awareness  for  a  specific  issue:     Smoke  Free  Virginia  Now  Campaign     In  2008,  the  Alliance  Group  conducted  the  Smoke  Free  Virginia  Now  campaign  (under  the  banner  of  the   Virginians  for  a  Healthy  Future  Coalition),  an  extensive  statewide  public  awareness  campaign.  The  Alliance   Group  organized  and  managed  a  broad  and  diverse  coalition,  which  included  partnerships  with  the  American   Cancer  Society,  American  Lung  Association,  American  Heart  Association,  Campaign  for  Tobacco  Free  Kids  and   The  Americans  for  Nonsmokers’  Rights  Foundation,  among  many  others.     The  campaign’s  end-­‐goal  was  to  create  grassroots  support  that  would  influence  the  General  Assembly  to  pass   legislation  requiring  all  restaurants,  bars  and  workplaces  in  Virginia  to  go  smoke-­‐free.  Reaching  this  goal   required  engineering  a  significant  behavioral  and  attitudinal  change  among  many  Virginians,  given  the  strong   presence  and  long  history  of  the  tobacco  industry  in  the  state.  A  principal  focus  of  the  campaign  was  shaping   public  opinion  to  build  broad-­‐based  support  for  the  cause  and  increasing  the  perception  and  awareness  of  the   dangers  of  second-­‐hand  smoke.  In  overseeing  this  campaign,  the  Alliance  Group  was  responsible  for  the   following  broad  objectives:     • Identify  grassroots  leaders  who  are  invested  in  the  issue,  including  churches,  community  centers,  health   related  organizations,  legislators,  and  business  leaders;     • Develop  a  speaker’s  bureau,  including  vetting  speakers,  developing  talking  points,  creating  media  kits;       • Recruit  industry  professionals  -­‐  specifically  focused  on  finding  individuals  whose  health  was  affected  by   smoking  in  bars/restaurants  who  could  be  resources  for  the  media  and  testify  in  front  of  the  General   Assembly;       • Work  with  a  wide  range  of  outlets,  including  print,  television,  radio  and  online,  to  generate  earned  media   featuring  credible  and  influential  third-­‐party  allies  and  advocates;      

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   31  


• •

Generate  op-­‐eds  and  Letters  to  the  Editor  in  daily  and  weekly  newspapers  across  the  state;     Assist  in  developing  a  radio  campaign.  

The  Virginians  for  a  Healthy  Future  coalition,  which  started  as  five  groups,  grew  to  include  over  60  organizations   and  restaurants.  Over  the  course  of  the  year,  we  were  responsible  for  generating  hundreds  of  media  hits  and   recruited  over  15,000  supporters  for  the  campaign.  All  of  the  hard  work  paid  off  when  the  General  Assembly   passed  the  Virginia  Clean  Indoor  Air  legislation  in  February  2009.     Virginia  State  Board  of  Elections   In  the  fall  of  2012,  we  assisted  the  VA  State  Board  of  Elections  with  a  voter  education  and  outreach  project  to   implement  the  directives  of  House  Bill  9  and  Senate  Bill  1.    As  part  of  this  effort,  our  team  devised  and  executed  a   number  of  public  relations  strategies  to  educate  voters  statewide  on  the  changes  in  VA  election  law  that  would  impact   the  voting  process.    Our  efforts  included  pitching  stories  to  a  wide  variety  of  media  across  the  state,  including  print,   broadcast  and  online  outlets,  to  ensure  maximum  news  coverage  of  these  election  law  changes.    We  also  catalogued  a   comprehensive  statewide  list  of  key  constituency  groups  and  developed  voter  education  materials  for  those  groups  to   share  with  their  members.    Our  work  resulted  in  an  Election  Day  that  went  smoothly  as  voters  came  to  the  polls  well  -­‐   informed  about  how  the  legislative  changes  would  affect  their  voting  experience.    

 

32   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


The  following  examples,  for  Atrium,  Caring  Voice  Coalition,  and  Keep  Virginia  Beautiful,  showcase  the  experience  of   Rocket  Pop  Media  in  helping  organizations  build  their  public  awareness:    

  View  the  entire  case  study  online  here.   JSA  Technologies  has  been  the  leading  provider  of  mobile  payment  and  account  management  on  campuses  and   institutions  for  over  15  years.  They  are  re-­‐imagining  the  traditional  campus  card  system  with  Atrium,  a  new  product  that   will  disrupt  a  bloated  and  proprietary  industry.      Atrium  was  a  concept  without  a  name  or  face.  Campus  card  systems  are   massive  things;  part  identity,  part  debit,  part  room  key,  and  more.  In  other  words  :  a  beast.  The  branding  and  creation  of   Atrium  would  have  to  reflect  strength  and  security,  but  impart  something  that  was  revolutionary  and  easy  to  use.   Based  on  feedback  from  a  JSA  advisory  board  and  conversations  with  actual  administrators,  we  began  brainstorming  a   name  for  the  new  ecosystem.    An  “atrium”  is  an  open  space  in  the  middle  of  a  large  building,  but  also  a  chamber  of  the   heart,  helping  to  regulate  the  flow  of  blood.    A  logo  was  created  that  conveyed  the  message  of  Atrium  with  a  single   image,  much  like  the  Nike  swoosh,  or  Apple’s  iconic  symbol.    It  was  further  reinforced  with  design  and  font  choices  that   said,  “Easy,  powerful,  and  modern.”    In  addition  to  a  website,  traditional  business  cards,  and  letterhead,  we  designed  a  brochure  and  a  clever  “invitation”  to   a  surprise  launch  taking  place  at  a  national  trade  show.  Clean  and  clear  with  a  die-­‐cut  logo,  it  teased,  “What  would  you   create?”  and  invited  the  bearer  to  “an  exclusive  demonstration”  without  saying  what  the  final  product  would  entail.   Brochure    View  complete  brochure  online  here.  

     

 

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   33  


Print  Collateral                              

  View  the  entire  case  study  online  here.   Caring  Voice  Coalition  is  a  national  non-­‐profit  organization  that  works  to  improve  the  lives  of  patients  with  chronic  and   life-­‐threatening  illnesses.  Their  outreach  services  provide  financial,  educational,  and  emotional  support  otherwise   unavailable  to  these  individuals  who  need  help  the  most.   We  were  initially  approached  about  producing  a  series  of  video  pieces  that  would  focus  on  telling  the  human  stories  of   CVC  patients  and  their  community.  Unsure  of  how  to  market  these  videos  and  intrigued  by  the  value  of  being  able  to  go   full  circle  with  one  agency,  they  decided  to  expand  their  relationship  with  Rocket  Pop  Media  to  help  consolidate  and   unify  their  messaging  for  a  more  cohesive  approach  to  brand  marketing.   In  addition  to  complete  corporate  videos  and  over  20  short-­‐form  patient  testimonials,  we  created  a  web  and  social   design  that  focused  on  their  stories  with  clear  calls  to  action.  The  clean,  iconic  design  loads  quickly  on  a  variety  of   platforms  and  mobile  devices,  and  provides  for  sharing  components  linking  news,  updates,  and  events  that  are  of   importance  to  the  CVC  community.   34   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Video    View  the  video  online  here.  

   

  When  Keep  Virginia  Beautiful  (KVB)  was  launched  in  1953,  it  was  the  “Virginia  Anti-­‐Litterbug  Council.”  Keep  America   Beautiful  (KAB)  was  founded  later  that  same  year  and  used  KVB  as  the  model  for  a  national  campaign.  Three  years  later,   KVB  dropped  the  “Litterbug”  and  re-­‐emerged  as  the  voice  of  Virginia’s  natural  and  scenic  environment.   By  2008,  the  55-­‐year  old  Keep  Virginia  Beautiful  had  fallen  dormant  and  existed  in  name  only.  At  the  end  of  that  year  we   were  invited  to  meet  with  regional  affiliates  of  KAB,  the  state  of  VA,  and  concerned  corporations  to  reinvent  KVB.   We  developed  a  marketing  plan  that  included  a  fresh  logo,  website,  social  media,  email  marketing,  and  video.  The  new   website  is  designed  as  a  social  network  for  KVB  partners,  affiliates,  participants,  and  concerned  citizens.  Users  are   encouraged  to  join  or  follow  groups  or  individuals,  post  events,  receive  notifications,  and  share  their  thoughts.  We  use   these  features  to  establish  and  maintain  ongoing  relationships  with  school,  government,  and  environmental  groups.   One  of  our  first  initiatives  was  to  introduce  a  record-­‐setting  “30  Grants  in  30  Days”  campaign,  empowering  smaller   communities  with  a  statewide  voice  that  was  previously  unavailable  to  them.  Coca-­‐Cola  and  Walmart  jumped  on  board   in  a  campaign  to  put  “neck  ringers”  on  Coke  products  in  Walmart  stores  statewide  announcing  the  “new”  KVB  and  its   mission.    

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   35  


Website    View  online  here.                                 Poster                                                                                                                                                      

 

36   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  

 

 Sticker  

 


Tab  3  –  Plans  for  Providing  Services  ,  #1   At  Alliance  Group  and  Rocket  Pop  Media,  we  know  that  in  order  to  be  effective,  a  public  awareness  campaign  must   prompt  the  target  audience  to  process  information,  recall  it  and,  most  importantly,  act  on  it.  It’s  one  thing  to  be   creative;  it  takes  experience  to  be  strategically  creative.  We  create  campaigns  that  get  results.     Studies  show  that  in  the  course  of  a  day,  the  average  American  is  bombarded  with  over  30,000  pieces  of  data.  In  this  day   and  age,  it  comes  at  us  from  many  sources  and  the  general  public  has  become  somewhat  immune  to  traditional   advertising  messages.  Despite  this  input  of  data,  the  average  American  is  only  able  to  comprehend  and  recall  a  mere  15-­‐ 20  pieces  of  this  data.       People  ask  us  all  the  time  “what  do  you  do?”  We  create  marketing  campaigns  that  stand  out  from  the  sea  of  sameness.   Our  campaigns  are  comprehended  and  recalled.  With  Rocket  Pop  Media  and  Alliance  Group,  we  generate  creative   messaging,  whether  in  radio,  television,  outdoor  or  social  media,  that  will  stand  out  from  the  crowd.  We  will  take  the   lead  on  producing  creative  content  for  CICF.  We  can  produce  multi-­‐media  creative  concepts  for  use  in  print,  radio,   television,  outdoor,  web  and  social  media.  We  will  take  your  campaign  goals  and  use  fresh  ideas  to  creatively  impact   your  target  audience.         The  Alliance  Group  will  begin  by  learning  more  about  CICF  in  order  to  convey  its  message  through  subsequent  marketing   initiatives.  We  will  conduct  interviews,  both  in  person  and  by  phone,  and  will  collect  information  regarded  as  necessary   for  the  creative  concept  development  phase.      The  Alliance  Group  will  also  conduct  market  research—through   traditional  and  online  methods—to  understand  the  target  audiences.     The  Alliance  Group  knows  that  reaching  out  to  recipients  of  funding  works.    CICF  has  a  clear  benefit  path  to  many   providers  of  goods  and  services.    At  a  glance,  there  are  the  ambulance  operators,  first  responders  and  emergency   services  departments  and  organizations;  police  and  sheriff's  departments  and  organizations;  funeral  directors  and  other   family  service  providers;  hospital  emergency  agencies  and  their  funding  providers;  social  service  agencies,  psychologists,   psychiatrists  and  other  therapists  whose  services  may  be  impacted  by  available  funding.    These  agencies/providers  have   a  vested  interest  to  receive  payment  for  services  that  are  rarely  covered  by  insurance/grants  and  could  be  a  ready   source  for  providing  applications  to  CICF  for  their  clients.   Our  job  is  to  give  our  clients  a  product  that  enables  them  to  stand  out  in  the  crowd,  increase  brand  awareness  and  most   importantly,  get  results.    For  some  organizations  these  ideas  take  form  in  creative  designs—for  postcards,  websites,   billboards,  web  ads,  videos,  e-­‐newsletters,  etc.  For  most  clients,  these  ideas  are  strategic  plans  for  the  effective   execution  of  marketing  initiatives.    Rocket  Pop  Media,  in  consultation  with  Alliance  Group,  will  concept  and  develop   creative  campaigns  for  use  in  print,  radio,  television,  outdoor,  web  and  social  media.    Our  deliverables  will  include:       • Client  consultation   • Development  of  creative  marketing  concepts  for  the  following  mediums:     o  Print     o  Radio        o  Television        o  Web        o  Social     • Graphic  design  and  production   • Creative  direction   • Art  direction   • Creative  concept  delivery  presentation   • Brand  consultation     Rocket  Pop  Media  will  take  the  lead  on  placing  paid  media.  They  have  strong  relationships  with  print,  radio,  and   television,  as  well  as  outdoor,  web,  social,  and  interactive  vendors  statewide,  which  allows  us  to  be  competitive  where   others  cannot.    We  can  work  to  place  media  in  a  variety  of  traditional  and  non-­‐traditional  venues,  including:  print,  radio,   television,  outdoor,  web,  social,  interactive  and  guerilla.      

 

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Rocket  Pop  Media  uses  a  strategic,  yet  systematic  approach  to  placing  media.  We  create  a  comprehensive  media   schedule  based  on  best  fit  and  value.  Due  to  the  experience  of  our  media  department,  we  have  developed  relationships   with  local,  regional  and  national  media  vendors.      We  will  meet  with  selected  contacts  to  review  all  recommendations   and  develop  a  marketing  strategy  for  media  placement,  making  sure  to  maximize  value.     Two  successful  ways  to  use  online  resources  to  cost-­‐effectively  get  the  right  information  to  the  right  people  in   publicizing  CICF  are  e-­‐newsletters  and  videos.     Rocket  Pop  Media  can  create  a  custom  E-­‐news  template  that  mimics  your  website  design.    In  an  effort  to  provide  a   cohesive,  concise  email  outreach,  the  custom  template  will  provide  a  consistent  header  and  footer  with  editable   sections  for  content  and  copy  about  ongoing  CICF  events  and  activities.    The  template’s  editable  sections  will  provide   teasers  to  the  content  and  copy  that  will  reside  on  the  website,  ultimately  driving  click-­‐thrus  to  your  website  for   complete  details  on  CICF.  This  will  serve  three  purposes:  1)  Viewers  will  be  able  to  quickly  scan  the  email  for  content   they  find  relevant  without  having  to  read  through  a  wall  of  text.  2)  The  HTML  coded  template  will  be  Search  Engine   friendly.  3)  Click-­‐thrus  will  drive  traffic  to  your  website.     People  watch  video  200x  more  often  than  they  read  static  text,  and  video  offers  an  opportunity  to  tell  the  unique  story   and  value  of  CICF.  Testimonials  and  fact-­‐based  pieces  are  key  to  expanding  your  reach  into  the  community,  and  integral   for  exposing  your  benefits  to  the  victims  you  serve.  These  videos  will  be  both  instructional  (teaching  viewers  the   shortest  routes  toward  using  CICF  services)  and  informational  (telling  the  story  of  CICF’s  successes).  Rocket  Pop  will   shoot,  edit  and  produce  a  3-­‐5  minute,  High  Definition  marketing  video  to  showcase  CICF  as  Virginia’s  premier  advocate   for  victims  and  their  rights.  In  addition,  3-­‐5  shorter  spots  will  feature  Virginia  citizens  and  families  who  have  benefitted   from  the  programs  offered  by  CICF.     In  addition  to  online  and  social  media  assets,  there  are  other  creative  ways  to  effectively  use  paid  media  to  promote   CICF.    Among  other  items,  we  can  create  a  tri-­‐fold  brochure  and  print-­‐ready  advertising  (to  be  used  as  posters,  bus-­‐ wraps,  etc.)  as  part  of  our  package  of  collateral  marketing  items.    Each  of  these  items  will  contain  strong  images  and   clear,  concise  copy  to  quickly  and  efficiently  convey  the  message  and  mission  of  CICF  without  the  viewer  having  to   search  and  scour  pages  of  static  text.    Much  like  iconic  corporate  logos,  consistency  is  key,  and  branding  combined  with   a  consistent  theme  will  spread  the  story  of  the  unique  value  of  CICF  and  make  it  a  recognizable  organization.         Alliance  Group  and  Rocket  Pop  Media  will  provide  public  relations  services  in  order  to  raise  community  awareness,  as   well  as  interest  from  media  in  print,  radio,  television,  and  web.  The  campaign  may  include  the  formation  of  internal  and   external  strategy,  regular  media  contact  and  lobbying,  writing  and  dissemination  of  press  releases,  and  media  follow-­‐up.         Our  deliverables  will  include:       • Client  consultation   • Development  of  PR  pre-­‐launch  and  post-­‐launch  strategy   • Statewide  media  contacts     • Demographic  research     • Non-­‐traditional  polling  through  social  media   • Writing  and  dissemination  of  press  releases   • Scheduling  Editorial  Board  meetings   • Placing  Letters-­‐to-­‐the-­‐Editor     • Project  management        

38   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Rocket  Pop  Media  and  Alliance  Group  will  conduct  pre-­‐and  post-­‐launch  campaign  research  in  order  to  measure   awareness  and  response  for  the  CICF  campaign.  Research  will  include  an  evaluation  of  public  opinion  both  before  and   after  the  campaign,  as  well  as  attitude  research  in  order  to  measure  the  campaign’s  impact.       • Client  consultation   • Pre-­‐launch  and  post-­‐campaign  analysis  of  public  opinion  through:   • Phone   • Email   • Social  media   • On-­‐site  surveys   • Collection  and  compilation  of  data   • Project  management                              

 

 

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Tab  3  –  Plans  for  Providing  Services,  #2   We  anticipate  starting  work  on  this  engagement  immediately  and  plan  to  use  the  schedule  below  in  implementing  our   solution.   Phase  One:  Mainstream  Media  Outreach  –  Building  General  Awareness   The  goal  of  this  effort  is  simply  to  build  a  baseline  level  of  awareness  in  the  target  markets  about  the  existence  of  the   CICF.    You  want  periodic  pieces  in  the  “go-­‐to”  media  in  Central  and  Southwest  Virginia.    The  media  you  want  to  reach   include  the  most  visible,  credible  print,  broadcast  and  online  outlets  in  the  given  market.    The  primary  goal  from  this   effort  is  to  lay  the  groundwork  for  more  specific  outreach.    Once  you  have  established  a  baseline  level  of  awareness,   then  you  can  use  more  concerted  and  targeted  paid  and  earned  media  tools  to  reach  victims  and  those  organizations   that  work  with  victims.   Timeline  –  First  Six  Months:  The  primary  emphasis  of  this  track  is  in  the  first  six  months.    Work  on  this  outreach  would   continue  throughout  the  initial  12  months,  however,  in  terms  of  allocating  resources,  it  would  be  a  much  higher  priority   during  the  first  six  months.             Phase  Two:  Targeted  Media  Opportunities  -­‐  Reaching  Specific  Audiences   We  need  to  reach  victims  and  the  groups  with  which  they  interface  using  the  media  channels,  including  print,  broadcast,   and  social  media,  where  they  are  most  likely  to  get  their  news  and  information.    Many  of  these  outlets  may  have  an   industry  or  trade  focus  relating  to  some  of  the  key  constituency  groups  referenced  elsewhere  in  this  proposal.      The   principal  unifying  theme  these  outlets  have  is  that  they  all  are  niche  news  sources  their  audiences  trust  and  on  which   they  rely.    We  can  engage  some  of  these  key  constituency  groups  through  both  traditional  and  novel  means.    We  can   seek  to  engage  their  membership  by  speaking  at  events  and  meetings.    We  also  can  reach  them  through  online  and   social  media  efforts,  including  e-­‐newsletters  and  videos,  as  referenced  above.     Timeline  –  Months  6-­‐12:  The  primary  emphasis  of  this  track  is  during  months  6-­‐12.    As  with  all  the  other  efforts,  there   will  be  work  on  this  front  during  the  entire  12-­‐month  period,  however,  there  will  be  particular  emphasis  during  months   6-­‐12.    We  certainly  will  pursue  any  strong  leads  that  present  themselves  earlier  in  the  timeline.    As  discussed,  there  is   some  value  in  making  in-­‐roads  on  the  mainstream  media  outreach  before  investing  significant  amounts  of  time  in   targeting  the  niche  media.                    

 

40   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Tab  3  –  Plans  for  providing  services,  #3-­‐4   Our  team  will  assist  CICF  with  the  rollout  of  the  public  awareness  campaign.    Before  we  begin  the  campaign,  we  will  sit   down  with  CICF  staff  and  outline  the  specific  groups  and  media  targets  that  we  hope  to  engage.    Following  this,  we  will   consult  with  them  before  we  contact  a  group  or  make  a  media  placement  and  then  give  a  follow-­‐up  update  after  we   have  conducted  outreach.    The  value  in  this  is  that  this  gives  us  the  ability  to  execute  on  a  campaign  that  leverages  your   knowledge  and  experience  in  working  with  the  community  of  victims  who  you  serve.    This  also  allows  us,  in  real-­‐time,  to   adjust  our  outreach  efforts  to  take  advantage  of  opportunities  as  they  arise.    We  see  our  work  with  CICF  as  a  partnership   where  we  are  sharing  information  and  updates  on  a  regular  basis.       We  want  CICF  staff  to  be  fully  apprised  at  each  stage  of  the  engagement.    As  such,  we  can  put  a  communications  plan  in   place  to  keep  you  updated  on  progress.    As  needed,  we  can  have  a  weekly  conference  call  and  written  report,  to  be   supplemented  by  monthly  in-­‐person  meetings.                                      

 

 

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Tab  3  –  Plans  for  providing  services,  #5-­‐6   Rob  Jones  and  Andy  Poarch  (bio  below)  with  Alliance  Group  and  Cara  Dickens  with  Rocket  Pop  Media  will  be  responsible   for  implementing  services  and  Rob  Jones  will  be  responsible  for  overall  management  of  the  contract.      All  three   individuals  are  residents  of  Richmond.   Andy  Poarch,  Vice  President  of  Communications,  Alliance  Group   Andy,  a  lawyer  by  training  with  a  corporate  and  transactional  background  at  a  large  international  law  firm,  has   transferred  those  talents  and  skills  to  helping  Alliance  Group’s  clients  address  their  communications  and  branding  needs.       Andy  works  with  clients  in  crafting  and  implementing  communications  strategies  to  respond  to  a  wide  range  of  needs,   drawing  on  his  substantial  experience  with  strategic  planning  for  fast-­‐paced,  complex  organizations,  including  senior   positions  for  two  Virginia  Governors.  Andy  also  helps  clients,  including  a  range  of  corporate  and  governmental   organizations,  to  achieve  their  media  outreach  goals.  These  efforts  include  not  only  strategic  efforts  to  develop  and   implement  long-­‐term  public  relations  objectives  but  also  tactical  advice  geared  towards  crisis  communications  and   other,  day-­‐to-­‐day  media  needs.     Andy  has  assisted  clients  as  diverse  as  Ford  Motor  Company  and  the  Virginia  Resources  Authority  with  their  public   relations  needs,  including  preparing  press  kits,  writing  and  editing  news  releases  and  pitching  stories  to  a  wide  variety  of   television,  radio,  print  and  online  outlets  and  publications.     Andy  earned  his  undergraduate  and  law  degrees  from  the  University  of  Virginia.    Andy  is  active  in  civic  and  charitable   organizations  in  the  greater  Richmond  community,  serving  in  leadership  positions  with  the  YMCA  and  his  church  and   having  served  on  the  Board  of  Directors  of  Big  Brothers/Big  Sisters.   Andy  Poarch  will  be  the  day-­‐to-­‐day  contact  for  CICF.    Additionally,  the  following  team  members  (all  of  whom  are   residents  of  Richmond)  also  will  be  involved  in  working  with  CICF:     Peter  DuMont,  Project  Manager,  Alliance  Group       Peter  DuMont  wears  several  hats,  working  on  PR  and  other  initiatives,  as  well  as  serving  as  the  firm's  IT  specialist.  Peter   has  a  wealth  of  experience  in  helping  clients  design  and  build  websites,  and  he  also  has  developed  and  executed  a   number  of  social  media  campaigns.    With  this  background,  Peter  can  "talk  tech"  with  the  best  of  them  -­‐  a  great  skill  to   have  on  staff  when  some  of  the  rest  of  us  think  "tech"  is  a  foreign  language  akin  to  "Czech."       Active  in  the  community,  Peter  serves  as  an  elder  at  Eternity  Church  in  Richmond  and  is  active  in  the  local  arts,  serving   as  a  volunteer  usher  at  the  Landmark  Theater.    A  native  Minnesotan,  Peter  is  a  graduate  of  the  University  of  Richmond   with  a  B.S.  in  English.      

 

42   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Jan  Girardi,  Special  Assistant,  Alliance  Group   Jan  joined  Alliance  Group  in  2013.    Prior  to  that  she  worked  for  the  President  of  City  Council  in  the  City  of  Richmond.     Her  experience  in  government  and  politics  gives  Jan  a  wide  background  in  connecting  and  communicating  with  the   public.    Grass  roots  research  and  testing  public  opinion;  conceptualizing,  planning  and  executing  special  studies,  writing   material  and  outreach;  managing  projects,  event  planning  and  execution;  and  maintaining  relationships  and  contacts   with  most  local  and  statewide  organizations,  commissions  and  associations  gives  insight  and  know-­‐how  to  marketing.       Before  working  in  the  public  arena  Jan  owned,  managed  and  marketed  a  successful  retail  business.    She  has  also   managed  associations  at  the  state  level  including  an  education  program  for  the  State  Fair  of  Virginia,  fundraising  for  The   Mental  Health  Association  of  Virginia,  Prevent  Child  Abuse  Virginia  and  managing  The  Family  and  Children's  Trust  Fund.     She  has  extensive  experience  in  creating  and  managing  educational/public  awareness  events;  creating  partnerships  with   high  profile  offices  including  the  Attorney  General,  Lieutenant  Governor  and  Governor;  managing  trade/industry  shows   as  well  as  creating  and  building  trade  show/meeting  displays  and  training  personnel.         Jan  is  a  native  of  Richmond,  VA  and  graduated  from  James  Madison  University  with  B.S.  in  vocational  education.                        

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   43  


Tab  4  –  References   ATTACHMENT C DATA SHEET 1.

QUALIFICATION OF OFFEROR: The Offeror must have the capability and capacity in all respects to fully satisfy all of the contractual requirements identified within. It is the responsibility of the offeror to provide sufficient information in their proposal to enable the evaluation panel to determine the offeror’s qualification.

2.

YEARS IN BUSINESS: Indicate the length of time you have been in business and providing this type of service: 15 Years Months

3.

REFERENCES: Indicate below a listing of at least three (3) recent references for whom you have provided similar services as described within. Include the date service was furnished and the name and address of the person the evaluation panel should contact. Offeror must validate the contact information prior to submission of proposal. The evaluation panel will not be obligated to request missing information and/or request correct contact information, etc. Provide a brief narrative statement for each reference describing the service provided. Expand on this format as needed. (If this information is included elsewhere in your firm’s proposal, you may refer to the location of this information.)

               CLIENT                                

                                 ADDRESS                                                            

                       PERSON  TO  CONTACT                                                          

VA  Resources  Authority            1111  E.  Main  Street     Jean  Bass                      Richmond,  VA    23219     Ph#804-­‐644-­‐3331  Fax#804-­‐644-­‐3109   Date:  2009         Email:jbass@virginiaresources.org   Describe  project  &  relativity  to  this  RFP:  Alliance  Group  manages  public  relations  efforts  on  behalf  of  the  Virginia  Resources   Authority  to  educate  the  general  public  and  public  officials  about  the  funding  mechanisms  the  VRA  has  to  offer  to  local   governments.       Feld  Entertainment     One  Ravina  Drive,  Suite  1120     Crystal  Drake         Atlanta,  GA  30046     Ph#404-­‐414-­‐1144  Fax#801-­‐650-­‐8471   Date:2013  to  present       Email:cdrake@feldinc.com   Describe  project  &  relativity  to  this  RFP:  Alliance  Group  provides  public  relations  work  in  the  Richmond  and  Hampton  Roads  regions.     Feld   produces   the   Ringling   Brothers   &   Barnum   &   Bailey   Circus,   Monster   Jam   truck   shows   and   Disney   on   Ice.   Traditional   and   nontraditional  engagement  of  the  public  is  done  in  support  of  their  events.     VA  Public  Safety  Foundation              2201  W.  Main  Street     Hadden  Culp                                                        Richmond,VA    23220     Ph#  540-­‐459-­‐5493  Fax#  804-­‐359-­‐9680   Date:    2009  to  present       Email:haddenculp@gmail.com   Describe  project  &  relativity  to  this  RFP:    Alliance  Group  provides  all  public  relations  and  social  media,  in  addition  to  association   management,  to  make  the  public  aware  of  VPSF  and  it’s  mission  to  assist  the  families  of  public  safety  officers  killed  in  the  line  of  duty.         Atrium                              101  Great  Road  Suite  382                                              Jim  Doyle,  President         Bedford,  MA      01730     Ph#  515-­‐215-­‐2872  Fax#  877-­‐  546-­‐0752     Date:  11/2011  to  present       Email:  jim@atriumcampus.com   Describe  project  &  relativity  to  this  RFP:  Rocket  Pop  Media  developed  a  complete  brand  identity,  including  name,  logo,  website,   marketing  materials,  and  eventual  user  interface  for  Atrium  clients.       Keep  Virginia  Beautiful          4121  Cox  Rd.  Suite  200                                    Mike  Baum         Glen  Allen,  VA    23060     Ph#  804-­‐337-­‐9696  Fax#   Date:  01/2010  to  present       Email:mbaum@keepvirginiabeautiful.org   Describe  project  &  relativity  to  this  RFP:  Rocket  Pop  Media  developed  a  marketing  plan  that  included  a  fresh  logo,  website,  social   media,  email  marketing,  and  video.     Caring  Voice  Coalition                      8249  Meadwobridge  Road                  Jennifer  Previtera         Mechanicsville,  VA  23116     Ph#804-­‐427-­‐6468  Fax#  804-­‐278-­‐5065   Date:  7/2011  -­‐  12/2012       Email:  jprevitera@caringvoice.org   Describe  project  &  relativity  to  this  RFP:  Rocket  Pop  Media  produced  complete  corporate  videos  and  over  20  short-­‐form  patient   testimonials,  and  created  a  web  and  social  design  that  focused  on  their  stories  with  clear  calls  to  action.  

44   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Tab  5  –  Proposed  Price   ATTACHMENT A PRICING SCHEDULE

Year 1 – Pilot Project - Central and Southwest Virginia: 1.

Discovery, market research, and strategy:

$ ____$20,000.00_________________

2.

Brand development, comprehensive identity:

$ ____$25,000.00_________________

3.

Monthly account maintenance, to include: tracking, monitoring, and advertising staff commission costs (NOT fees charged by the various media outlets to run ads)

$ ____$8,000.00__per month_________

Subsequent Years – Statewide: 1.

Discovery, market research, and strategy:

$ _____$20,000.00_________________

2.

Brand development, comprehensive identity:

$ _____$15,000.00_________________

3.

Monthly account maintenance, to include: tracking, monitoring, and advertising staff commission costs (NOT fees charged by the various media outlets to run ads)

$ ______$15,000.00_ per month

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   45  


Tab  6  –  Small  Business  Subcontracting  Plan   ATTACHMENT B Small Business Subcontracting Plan Definitions Small Business: "Small business " means an independently owned and operated business which, together with affiliates, has 250 or fewer employees, or average annual gross receipts of $10 million or less averaged over the previous three years. Note: This shall not exclude DMBE-certified women- and minority-owned businesses when they have received DMBE small business certification. Women-Owned Business: Women-owned business means a business concern that is at least 51% owned by one or more women who are citizens of the United States or non-citizens who are in full compliance with United States immigration law, or in the case of a corporation, partnership or limited liability company or other entity, at least 51% of the equity ownership interest is owned by one or more women who are citizens of the United States or non-citizens who are in full compliance with United States immigration law, and both the management and daily business operations are controlled by one or more women who are citizens of the United States or non-citizens who are in full compliance with the United States immigration law. Minority-Owned Business: Minority-owned business means a business concern that is at least 51% owned by one or more minority individuals or in the case of a corporation, partnership or limited liability company or other entity, at least 51% of the equity ownership interest in the corporation, partnership, or limited liability company or other entity is owned by one or more minority individuals and both the management and daily business operations are controlled by one or more minority individuals. All small businesses must be certified by the Commonwealth of Virginia, Department of Minority Business Enterprise (DMBE) by the due date of the solicitation to participate in the SWAM program. Certification applications are available through DMBE online at www.dmbe.virginia.gov (Customer Service). Offeror Name: Alliance Group Preparer’s Name: Robert B. Jones

Date: 2/21/2014

Instructions A. If you are certified by the Department of Minority Business Enterprise (DMBE) as a small business, complete only Section A of this form. This shall not exclude DMBE-certified women-owned and minority-owned businesses when they have received DMBE small business certification. B. If you are not a DMBE-certified small business, complete Section B of this form. For the offeror to receive credit for the small business subcontracting plan evaluation criteria, the offeror shall identify the portions of the contract that will be subcontracted to DMBE-certified small business in this section. Points will be assigned based on each offeror’s proposed subcontracting expenditures with DMBE certified small businesses for the initial contract period as indicated in Section B in relation to the offeror’s total price. Section A If your firm is certified by the Department of Minority Business Enterprise (DMBE), are you certified as a (check only one below): __X___ Small Business ______ Small and Women-owned Business ______ Small and Minority-owned Business Certification number: 657641

Certification Date: __5/31/2016_______________________

46   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  


Section B Populate the table below to show your firm's plans for utilization of DMBE-certified small businesses in the performance of this contract. This shall not exclude DMBE-certified women-owned and minority-owned businesses when they have received the DMBE small business certification. Include plans to utilize small businesses as part of joint ventures, partnerships, subcontractors, suppliers, etc. Small  Business   Name,  Address,     &  Certification  #  

Status  if  Small  Business   is  also:  Woman(W),   Minority  (M)  

Contact  Person,  Telephone  #   &  Email  

Type  of  Goods   and/or  Services  

Planned   Involvement   During  Initial   Period  of  the   Contract  

Planned  Contract   Dollars  During   Initial  Period  of   the  Contract  

Cara  Dickens   (804)  644-­‐2525   cara@rocketpopmedia.com  

Providing   creative  &  media   services  

$70,500  

 

 

 

Assist  with  all   components  in   Year  1  and   subsequent  years   of  project    

 

 

 

 

 

 

 

 

 

$70,500  

Rocket  Pop  Media   Small  business,  Woman   Certification   #675076  

                        Totals  $  

 

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   47  


Tab  7  Appendices,  Data  and  Other  Submissions   Tab  7,  Data  &  other  submissions   Alliance  Group  Clients  Served:     AGRICULTURE/WINES  

ENVIRONMENT  

IT  

Jefferson  Vineyards   Sweely  Estate  Winery   VA  Grain  Producers  Association   VA  Wine  Council   VA  Wine  Distribution  Co.   VA  Wineries  Association  

American  Bird  Conservancy   Commonwealth  Business  Council  for  a   Competitive  Economy   Environmental  Defense  Action  Fund   Natural  Resources  Defense  Council   VA  Climate  Initiative  

Experian   iGov   Microsoft   NIC-­‐VIPNET  Pitney  Bowes    

COMMUNICATIONS  

FINANCIAL  SERVICES/   INSURANCE  

ADT   Clear  Channel   Comcast   Embarq   Harris   Teleworks  

Aetna   Bank  of  America   Money  Services  Roundtable   Standard  &  Poors   US  Trust  

 

GOVERNMENT  

CONSUMER  PRODUCTS   Henkel  Corporation  

VA  Resources  Authority   VA  State  Board  of  Elections   VA  Longitudinal  Data  System  

 

HEALTHCARE  

EDUCATION  

American  Association  of   Nurse  Anesthetists   Amgen   American  Healthcare   Anthem   Astra  Zeneca   BIO   Boehringer  Ingelheim   Bon  Secours   Genentech   Healthy  Virginians   Hepatitis  Foundation  International   Lilly   Medical  Society  of  VA   Novartis   PACKids   PartnerMD   Pfizer   PhRMA   RetireSafe   Sanofi-­‐Aventis   UnitedHealthcare   VA  BIO   VA  Quality  Healthcare  Network  

Educational  Testing  Services/Chauncey   Group   VA  School  Nutritionists  Assocation   ENERGY   Algal  Farms   Alten   Dominion   Institute  for  21st  Energy   Siemens   ENTERTAINMENT   Feld  Entertainment            Disney  on  Ice            Monster  Jam            Ringling  Bros.  &  Barnum  and            Bailey  Circus    

48   CRIMINAL  INJURIES  COMPENSATION  FUND  RFP  

SAP  Software  AG  Systech  Corporation   Traffic  School  Online   NON-­‐PROFIT/  PROFESSIONAL/  TRADE   ASSOCIATION   Coalition  to  Stop  Gun  Violence   Housing  Opportunites  Made  Equal  (HOME)   National  Alliance  of  Forest  Owners  (NAFO)   National  Popular  Vote  Initiative   Southeast  Rural  Community  Assistance  Project              (Southeast  RCAP)   The  VA  Bar  Association   To  The  Bottom  and  Back  (2BNB)   US  Chamber  of  Commerce   VA  Hispanic  Chamber  of  Commerce   VA  Hospitality  and  Travel  Association  (VHTA)   VA  Public  Safety  Foundation   VA  Indigent  Defense  Commission     REAL  ESTATE   Realtec   Salem  Bible  Church   Wintergreen  Resort     RETAIL   Home  Depot   Kroger   Walmart  


Rocket Pop Media Clients Served: Non-­‐Profit/Association   Children  Inc.     Connect  Virginia     Dedicate  My  Run   Fan  Area  Business  Alliance     Giving  Change     GRCC  Extraordinary  Women's  Exchange     Greater  Richmond  Chamber     HHH  Savor     Keep  Virginia  Beautiful    

Restaurant/Food   American  Tap  Room     Buddys  Place     Carytown  Cupcakes     Eat  Lunch  RVA   Ellwood  Thompsons     FW  Sullivans   Lady  Nawlins     Northern  Star  Catering     Olli  Salumeria    

Recruiting/Consulting   BN  Design   Consult  Dickens     Dickens  Consulting     Epitome     iPlace     Media  Skillet     Morton  Consulting     Recruiting  Concepts     Snag  A  Job    

Sports   Arlington  Kicks     Baseball  on  the  Boulevard     Burke's  Karate     Disco  Sports     Friends  of  Richmond  Baseball     Hoops  Jones     Jhoon  Rhee     JRAVA   OBX  Surf    

NAWBO  Richmond     Rich  Tech     Safe  Harbor  Shelter     SBA  Women's  Enterprise  Center     Scenic  Virginia   Spinal  Cord  Injury  Association  of  VA   VABLN     VSPMA     VVAN     Women  ETC     Women's  ETC  Conference      

River  City  Cellars     Secco  Wine  Bar     The  Republic  RVA     The  Urban  Farmhouse                    

Tolley  Consulting                          

Richmond  Skatepark     Three  Sports     Yoga  by  Nitya                      

Construction/Real  Estate  

Legal  

Local  

Medical  

Atrium     BNW  Builders     Carr  Contracting     Fresh  Air     HR  Dunn  Inc     KBS   Mary  Burgess   River  City  Roofers     Shearman  Associates   Snipes  Properties     Sunshine  Management    

CommonWealth  Concierge     Hathaway  Adair     Virginia  Estates  and  Trusts     Virginia  Injury  Law     Shopping   Ball  Office  Products     Barracks  Road     Capitol  Mac     Carter  &  Spence   Hummel     If  It's  Wood  and  More    

Adaptive  Geriatrics     Ann  M  Ritter  MD     Caring  Access  Solutions     Caring  Voice  Coalition     EZ  Rampz     Health  Care  Solutions  Summit     HHH  Richmond     LYLA   Med  Data  Corp     NHealth     VCU  Lend    

Susan  Magee   Tall  Timber  Tree  Service     Tidewater  Forestry     Top  Tier     Zahler  Construction          

LaDifference   Lex's  of  Carytown     Palette     Pentagon  Row     Pinwheels  /  Sylvan  Spirit     The  Shops  at  Eastgate   Willow  Lawn      

Beth  Ahabah     Bonair  Buzz     Challenge  Discovery     Charlie  Diradour     Christian  Melgard     DJ  Williams     Dominion  Virginia  Power     Don't  Big  Box  Carytown     Earle  Spencer  3     Ed  Trask.com     Fox  Elementary     Friends  of  Richmond  Public   Library     r-­‐board.org     Wine  is  Life              

     

   

   

 

CRIMINAL  INJURIES  COMPENSATION  FUND  RFP   49  

         


CICF 2014 RFP | Alliance Group & Rocket Pop Media