2023 Retail Lookbook
TABLE OF CONTENTS Introduction Bachelor Loaves Craft Buns Pretzels 4 10 16 22 Bake at Home Baking Merchandising Retail Support Our Team 28 34 36 38
Röckenwagner empowers
the Home Chef with authentic Artisan Breads, served in the best restaurants in California and beyond.
AS SEEN ON
Founded by Hans Röckenwagner, an award-winning fine dining chef and master baker, in 1985.
• Over 40 years of experience operating fine dining, cafes, and production of artisan breads for wholesale and retail trade.
• Famous innovations include the Pretzel Bun and Artisan Loaves featured in Oprah’s favorite sandwich.
• Two state of the art bakeries, collaborating with chefs and retailers.
• Providing restaurant proven recipes to our retail partners since 2008.
15 years experience as a trusted retail supplier. Find our products for sale in these fine locations:
ON
FACING PAGE: Hans Röckenwagner (right) standing with Gelson’s Executive, Rob McDougall.
BACHELOR LOAVES
BACHELOR LOAVES
Artisan Made • No Trans Fat • No Preservatives Vegan and Dairy Free Options Available
Röckenwagner’s half-size loaves meet the unique needs of
today’s shopper.
Consumers want choice—Smaller format offers more options.
More than 60% of sandwiches are made at home.
Diverse & Delicious—Varieties drive purchase frequency.
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BACHELOR LOAVES
7 Artisan Loaves
SOURDOUGH LOAF
BRIOCHE LOAF
RUSTIC WHITE LOAF
America Graphic Design Awards WINNER
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SEVEN GRAIN LOAF HONEY WHEAT LOAF
VEGAN BRIOCHE LOAF
MARBLE RYE LOAF
CRAFT BUNS
Artisan Restaurant Quality • No Trans Fat • No Preservatives • Vegan and Dairy Free Options Available CRAFT BUNS
Hans Röckenwagner created the first-ever pretzel bun in the 1990s, and since then, its become the most demanded item in our lineup.
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Rolls + Buns booming in 2022, up 20% from the same period last year.
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Comfort foods + nostalgia menu items trending.
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Brioche buns continue to boom, up 63% in the last 3 years.
Size Matters— Generously sized ciabatta, brioche, and hearty pretzel.
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CRAFT BUNS
4 Artisan Buns
PRETZEL BURGER BUN
VEGAN BRIOCHE BUNS
BRIOCHE BUNS
CIABATTA BUNS
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PRETZELS
Artisan Made • Unique Family Recipe Vegan • No Trans Fat • No Preservatives PRETZELS
Our famed Bavarian-style pretzel
bread is made from founder Hans Röckenwagner’s family recipe.
A $1.6BB category growing over 16%, trending with Craft Beers and Comfort Foods.
Major trend in Dining moving to Grocery 25% increase in soft Pretzels on menu last 5 years, fastest growing appetizer.
Over 180MM US households consume and love Pretzels.
German Chef + time honored baking techniques + state of the art production lines = Delicious and consistent products.
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PRETZELS
4 Artisan Pretzels
PRETZEL BAVARIAN TWIST
PRETZEL BURGER BUN
PRETZEL KNOT BUNS 4CT
PRETZEL BRAIDS 4CT
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BAKE AT HOME
Home Baked Freshness • Artisan Made • All Natural • Always Delicious BAKE AT HOME
Röckenwagner par-baked
and frozen breads will appeal to the most discerning home cooks.
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80% of meals are prepared at home, 38% of consumers dining out less often due to inflation
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Bake at Home growing 4.5x the Bread category average.
Artisan bread sales up over 10% vs. YA, with specialty rolls and buns up 22%. 3
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More optimal shelf life and perfect for Grilling/BBQ trends, where Röckenwagner excels.
4 Bake at Home Varieties
CIABATTA LOAF
CIABATTA SANDWICH ROLL
TWIN FRENCH BAGUETTES
TWIN PRETZEL BAGUETTES
BAKE AT HOME
FOR MORE INFO:
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BAKERY MERCHANDISING
Flagship (Top Sellers)
MERCHANDISING CAPABILITIES The copyright for this concept is owned by the creative pack LLC and will only be granted to the client on payment of the agreed sum. This concept must not be duplicated or developed in any way unless payment is made within the agreed terms. CONTACT: T 310 536 6703 E hello@thecreativepack.com CONTACT: ROUTE: DISPLAY SHIPPER - PRETZEL PROJECT: ROCKENWAGNER DATE: Pretzel Display - fronts DEV3 RÖCKENWAGNER BAKERY CAROLINE/PAOLA 12.03.21 D AS B R EAD RÖCKE NWAGN E R PRETZELS Category Focus (Craft Buns, Pretzel, Bachelor) Impulse Focus (Placement near Deli/Cheeses)
SUPPORT Out of Aisle Merchandising, Including Seasonal Digital & Instacart Investment Restaurant Proven Endorsed by Ongoing Social Media Support
RETAIL
Merchandising, Seasonal Features Proven Recipes, by Celebrities All New Packaging for Impact, Improved Shop-ability Year Round In-Store Support with Premium Branding WINNER
OUR DEDICATED TEAM
SAVE JO ANN’S CONTACT INFO: SAVE STEFANY’S CONTACT INFO:
ORDERS@ROCKENWAGNER.COM ROCKENWAGNER.COM @ROCKENWAGNER @THEROCKENWAGNER @ROCKENWAGNERBAKERY @RÖCKENWAGNER-BAKERY CORPORATE BAKERY 5462 W. ADAMS BLVD. LOS ANGELES, CA 90016 BAKERY & CAFÉ 12835 WASHINGTON BLVD. MAR VISTA, CA 90066