Röckenwagner 2023 Retail Lookbook

2023 Retail Lookbook

TABLE OF CONTENTS Introduction

4

Bake at Home

28

Bachelor Loaves

10

Baking Merchandising

34

Craft Buns

16

Retail Support

36

Pretzels

22

Our Team

38

Röckenwagner empowers the Home Chef with authentic Artisan Breads, served in the best restaurants in California and beyond.

AS SEEN ON

Founded by Hans Röckenwagner, an award-winning fine dining chef and master baker, in 1985.

• Over 40 years of experience operating fine dining, cafes, and production of artisan breads for wholesale and retail trade.

• Famous innovations include the Pretzel Bun and Artisan Loaves featured in Oprah’s favorite sandwich.

• Two state of the art bakeries, collaborating with chefs and retailers.

• Providing restaurant proven recipes to our retail partners since 2008.

15 years experience as a trusted retail supplier.

Find our products for sale in these fine locations:

ON FACING PAGE: Hans Röckenwagner (right) standing with Gelson’s Executive, Rob McDougall.

BACHELOR LOAVES

BACHELOR LOAVES

Artisan Made • No Trans Fat • No Preservatives Vegan and Dairy Free Options Available

Röckenwagner’s half-size loaves meet the unique needs of today’s shopper.

1

Consumers want choice—Smaller format offers more options.

2

More than 60% of sandwiches are made at home.

3

Diverse & Delicious—Varieties drive purchase frequency.

BACHELOR LOAVES

7 Artisan Loaves America Graphic Design Awards WINNER

SOURDOUGH LOAF

BRIOCHE LOAF

RUSTIC WHITE LOAF

SCAN FOR MORE INFO:

SEVEN GRAIN LOAF

HONEY WHEAT LOAF

VEGAN BRIOCHE LOAF

MARBLE RYE LOAF

CRAFT BUNS

CRAFT BUNS

Artisan Restaurant Quality • No Trans Fat • No Preservatives • Vegan and Dairy Free Options Available

Hans Röckenwagner created the first-ever pretzel bun in the 1990s, and since then, its become the most demanded item in our lineup.

1

Rolls + Buns booming in 2022, up 20% from the same period last year.

2

Comfort foods + nostalgia menu items trending.

3

Brioche buns continue to boom, up 63% in the last 3 years.

4

Size Matters— Generously sized ciabatta, brioche, and hearty pretzel.

CRAFT BUNS

4 Artisan Buns

PRETZEL BURGER BUN

VEGAN BRIOCHE BUNS

BRIOCHE BUNS

CIABATTA BUNS

SCAN FOR MORE INFO:

PRETZELS

PRETZELS

Artisan Made • Unique Family Recipe Vegan • No Trans Fat • No Preservatives

Our famed Bavarian-style pretzel bread is made from founder Hans Röckenwagner’s family recipe.

1

2

3

4

A $1.6BB category growing over 16%, trending with Craft Beers and Comfort Foods.

Major trend in Dining moving to Grocery —25% increase in soft Pretzels on menu last 5 years, fastest growing appetizer.

Over 180MM US households consume and love Pretzels.

German Chef + time honored baking techniques + state of the art production lines = Delicious and consistent products.

PRETZELS

4 Artisan Pretzels

PRETZEL BAVARIAN TWIST

PRETZEL BURGER BUN

PRETZEL KNOT BUNS 4CT

PRETZEL BRAIDS 4CT

SCAN FOR MORE INFO:

BAKE AT HOME

BAKE AT HOME

Home Baked Freshness • Artisan Made • All Natural • Always Delicious

Röckenwagner par-baked and frozen breads will appeal to the most discerning home cooks.

1

80% of meals are prepared at home, 38% of consumers dining out less often due to inflation

2

Bake at Home growing 4.5x the Bread category average.

3

Artisan bread sales up over 10% vs. YA, with specialty rolls and buns up 22%.

4

More optimal shelf life and perfect for Grilling/BBQ trends, where Röckenwagner excels.

BAKE AT HOME

4 Bake at Home Varieties

CIABATTA LOAF

CIABATTA SANDWICH ROLL

TWIN FRENCH BAGUETTES

TWIN PRETZEL BAGUETTES

SCAN FOR MORE INFO:

BAKERY MERCHANDISING Flagship

(Top Sellers)

G CAPABILITIES Category Focus

(Craft -Buns, Pretzel, Bachelor) retzel Display fronts DEV3

GNER BAKERY

PRETZELS R O CKE NWAGN E R.CO M @ROCKE NWAGN E RBAKE RY

ROC K ENWAGNER.COM

@ RO C KENWAGNE RBAKE RY

@ROCKENWAGNERBAKERY

FRESH IDEAS, BAKED DAILY.

FRESH IDEAS, BAKED DAILY.

ROUTE: DISPLAY SHIPPER - PRETZEL

CONTACT:

PROJECT: ROCKENWAGNER

DATE: 12.03.21

NER

RÖ

C

BREA

KEN WA

CAROLINE/PAOLA

Impulse Focus

G

S

D

DA

ROCKENWAG N E R.CO M

(Placement near Deli/Cheeses)

CONTACT:

T 310 536 6703 E hello@thecreativepack.com

The copyright for this concept is owned by the creative pack LLC and will only be granted to the client on payment of the agreed sum. This concept must not be duplicated or developed in any way unless payment is made within the agreed terms.

RETAIL SUPPORT

Ongoing Social Media Support

Out of Aisle M Including Seas

Digital & Instacart Investment

Restaurant Pr Endorsed by

Merchandising, sonal Features

roven Recipes, y Celebrities

Year Round In-Store Support with Premium Branding

WINNER

All New Packaging for Impact, Improved Shop-ability

OUR DEDICATED TEAM

SAVE JO ANN’S CONTACT INFO:

SAVE STEFANY’S CONTACT INFO:

CORPORATE BAKERY 5462 W. ADAMS BLVD. LOS ANGELES, CA 90016

BAKERY & CAFÉ 12835 WASHINGTON BLVD. MAR VISTA, CA 90066

ORDERS@ROCKENWAGNER.COM ROCKENWAGNER.COM @ROCKENWAGNER @THEROCKENWAGNER @ROCKENWAGNERBAKERY @RÖCKENWAGNER-BAKERY