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March 2013

women owned businesses

I Can If I Will

special section

the story of kate gleason

Catherine Cerulli


continuing ms. anthony’s legacy

women filmMakers

f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n


rochesterWomanMag.com :: march 2013


w w w. r o c h e s t e r w o m a n m a g . c o m

Kitty Van Bortel is proud to announce the grand opening of

Van Bortel Chevrolet Located in Macedon, New York, 3 minutes east of Walmart on Route 31. A special thank you to the McLouth family for 55 years of service as a Chevrolet dealership, and the very gracious transition from their family to ours.

CALL, CLICK OR COME IN TODAY Rt. 31, Macedon, NY : 315 986-4401 : 800 265-7174 : www.vanbortelchevrolet.net






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SPECIAL FEATURE: Women’s Hall of Fame










SPECIAL FEATURE: Dr. Margarita Guillroy


COVER STORY: High Falls Film Festival


























A comedy about books and the people who love them.

February 19 - March 24 When the members of a devoted book club become the subjects of a documentary filmmaker, their intimate discussions of life and literature take on new meaning with the camera rolling. Add in the unexpected arrival of a provocative new member and the sudden inclusion of some questionable titles, and long-standing group dynamics take a hilarious turn. This engaging play is sprinkled with wit, joy and novels galore! Written by Karen Zacarias Directed by Sean Daniels

2012-2013 Wilson Mainstage Season Sponsor: WITH ADDITIONAL SUPPORT FROM


WOMAN magazine

(585) 232-4382 | www.GevaTheatre.org | Discounts for groups of 10 +


WOMAN magazine



Kelly Breuer Barbara McSpadden


Barbara McSpadden

associate editor Ashley Cooper

Creative DIRECTOR Kelly Breuer

Letter from the PUBLISHERS

Art Director

“For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.”— Elizabeth Blackwell

Graphic Design

The origin of Women’s History Month dates back to 1978 when Women’s History Week was celebrated in Sonoma California. Three years later, in 1981 congress passed a resolution officially proclaiming the week of March 8th as Women’s History Week, finally a few years later in 1987, the resolution was expanded to create a month long celebration of women who have made history. The celebration continues more than 25 years later.

Rome Celli Zoe Gemelli Jenniffer Merida John Schlia Brandon Vick

In honor of women’s history month this year, we are celebrating the women that will bring us the High Falls Film Festival next month. This year the festival returns to its original theme featuring the cinematic achievements of women. We caught up with three of the women who have the monumental task of bring the festival together — Mary Howard, Kate Dobbertin Bernola and Kathy Goll. Read all about the festival on page [22]. Rochester has been home to a number of famous actors through the years, probably none more famous than the beautiful Louise Brooks. Affectionately known as Lulu to her friends, Brooks became a sensation in the roaring twenties, even joining the famed Ziegfeld Follies. Read her remarkable story on page [14]. Who doesn’t love cookies? And what could be better than supporting a great cause while you enjoy the tasty treats? On page [18] we profile The Darn Good Cookie Company. This incredible bakery on Monroe Avenue features a wonderful selection of cookies and all of the proceeds go to benefit East House. The next time your sweet tooth gets the better of you this might be the place to go! Small “mom and pop” grocery stores are pretty much a thing of the past, but not in Fariport. The Red Bird Market is owned by Julie Stolze and features local products and friendly, personal service. Where else can you go to a market and have the owner great you at the door by name? Read about the local gem on page [48]. Spring is here everyone! The days are getting longer and the temperatures are going up. Remember to take Rochester Woman Magazine with you as you head out to enjoy the beautiful days ahead. We will be hosting and attending many events in the coming months, make sure to go to our Facebook page to stay find out all about them.

Melissa Meritt

Jane Marseglia


Contributing Writers Jenn Bergin Kristine Bruneau Rebecca Even Joan E. Lincoln Amy Long Angella Luyk Maureen “Katie” Male Mark Forrest Patrick Nicole Shein Elizabeth Sterling Brandy White Whitbourne Stephanie Williams

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Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge.

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The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609.

On our cover are the women bringing the High Falls Film Festival to life: (from left to right) Kathy Goll - Festival Manager, Kate Dobbertin Bernola Director of Programming, Mary Howard - Executive Director. Photos were taken on location at the Little Theater by ROCImage.com, with hair provided by David Gerard, and makeup by Maria Rivaldo.

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etc... march movies...

When small-time magician Oscar Diggs (James Franco) pulls one flimflam too many, he finds himself hurled into the fantastical Land of Oz where he must somehow transform himself into the great and powerful wizard— and just maybe into a better man as well.





Superstar magicians Burt Wonderstone and Anton Marvelton have ruled the Las Vegas strip for years, raking in millions with illusions as big as Burt’s growing ego. But lately the duo’s greatest deception is their public friendship, while secretly they’ve grown to loathe each other. Facing cutthroat competition from guerilla street magician Steve Gray, there’s still a chance Burt and Anton can save the act if Burt can get back in

A prehistoric comedy that centers on the caveman Crug, who cautiously leads his family beyond his comfort zone after an earthquake destroys their home. While attempting to navigate the dangerous and unfamiliar world, Crug butts heads with a nomad, who charms Crug’s clan — especially his eldest daughter — with his (relatively) modernminded ways.

When the White House (Secret Service Code: “Olympus”) is captured by a terrorist mastermind and the President is kidnapped, disgraced former Presidential guard Mike Banning finds himself trapped within the building. As our national security team scrambles to respond, they are forced to rely on Banning¹s inside knowledge to help retake the White House, save the President and avert an even bigger disaster.

CFC’s Annual St. Patrick’s Day Gala

By 2017, the Catholic Family Center will have approached its centennial year; a significant milestone in terms of longevity. For nearly one hundred years, CFC, now the largest of Catholic-based organizations among those in the surrounding Diocese, has supplied Rochester families with a full range of comprehensive services. In its earliest years, CFC (then known as the Catholic Charities Aid Association of Rochester) reached out to lowincome families, found work for former prison inmates, provided care for single mothers and relieved immigrants. After merging with the Genesee Valley Office of Social Ministry as well as the Catholic Youth Organization in the eighties, the organization evolved to the wellrounded CFC—and is now strengthening the community more than ever. Today the CFC serves individuals and families with multifarious programs including employment aid, homeless shelters, refugee assistance, adoption and foster care, counseling and behavioral health, advocacy for the aging population, youth outreach and more! On Friday, March 15, the CFC will be hosting the annual St. Patrick’s Day Gala at the Rochester Riverside Convention Center. This year’s honorees include Saint’s Place and Colleen Knauf, who will receive the prestigious CFC award for their outstanding devotion toward the betterment of the society around them.

The event will be marked by dancing and entertainment as well as fine dining; an auction is also in position to take place: proceeds go toward supporting and expanding the programs of the CFC. The evening will begin at approximately 6:30pm with an elegant cocktail reception. To purchase tickets and/or become a sponsor for the St. Patrick’s Day Gala, please visit www.cfcrochester.org/gala. Guests should also be mindful that the gala is black tie optional.

March Madness Boutique Crawl

March Madness has a special meaning for sports enthusiasts in our country, but this year Fashion Week of Rochester offers its own version. Building on the popularity and success of the annual Boutique Crawl, the Fashion Week of Rochester added another Crawl, this time in celebration of spring and summer fashions and to get women out into the stores while their significant others are busy watching basketball. What could be more fun than giving sports widows a chance to shop! The Boutique Crawl does a great deal more than give women a chance to shop and more than the opportunity to support homeless youth programs, it gives the Rochester and Monroe County economy a major boost. With boutiques located in four major shopping corridors across our community, the Boutique Crawl in 2012 leveraged more than $75,000 worth of sales in a three day period. Retailers expect another boost this March, and at a time when everyone is ready for a make-over and some fun. The list of the boutiques is diverse and ranges from smaller boutiques on Park Avenue to some larger stores in Pittsford and Brighton. A complete list of participating boutiques can be found at www.fashionweekofrochester.org.

The March Madness Crawl starts at 5 pm and ends at 10 pm, with The Gallery Store at the Memorial Art Gallery, as the perfect way to begin or end the evening. Each site will feature refreshments and the $20 ticket price includes transportation. Tickets are being sold at Arena’s Florist on East Avenue, Panache, A Step Apart and Suzanne’s Distinctive Fashions. On the day of the Crawl, $10 tickets without transportation can be purchased at the Gallery Store at the Memorial Art Gallery.

chatter ::platter 8

february 2013 :: rochesterWomanMag.com

Itacate Authentic Homestyle Mexican Fare

By Nicole Shein | Photos by Brandon Vick Just off the main drag in Penfield

is a funny little restaurant with a steep driveway and two entrances. Which way you come in doesn’t matter, since both doors lead to the same cozy, colorful interior, welcoming staff, and mind-blowingly delicious Mexican food. This is Itacate, where owner Jose Abarca serves authentic but simple dishes made from recipes that have been passed down through the generations. “This is not fancy food,” Abarca told me, as we sat together over cups of creamy, rich Mexican hot chocolate on a blustery evening as the restaurant’s patrons began to trickle in. “This is what we ate at home. Itacate serves my mom’s chiles rellenos, which were my grandma’s chiles rellenos.” Just then, a little boy in a furry winter hat steps into the room with his father, and Abarca excuses himself to greet the two with hugs and handshakes—a gesture that says as much about the authentic, family-friendly atmosphere of Itacate as anything I could write. Later, the man will tell me that he and his son come here every week, religiously, and that his son likes the salsa so much that he has been known to drink it from the bowl. After just one chip dipped into said salsa, I had to concur. It was robust and addictive, with the ideal level of heat. I also tasted a classic pico de gallo and a salsa verde, and had a hard time deciding which I liked best. When Abarca brought me a bowl of that day’s beans, however, I abandoned the salsa in favor of these. Seasoned with chipotles in adobo, the beans sang with rich, smoky taste. They were the perfect blend of creamy and chunky—not quite whole, but not exactly refried either. Even as a parade of dishes made its way to my table, I kept sneaking forkfuls of these beans. And what a parade it was! A spicy tortilla soup with chicken, crema and fresco cheese; a bisque of chayote squash and poblano, light green and lightly spiced; a traditional tamale with ancho pepper-seasoned pulled pork wrapped inside homemade corn masa dough; a dish of lemony guacamole made with onion and tomato. Then came the enchiladas. One was a traditional red (rojas), while another boasted a rich, deep brown mole sauce, its slight hint of bitter chocolate well balanced by the filling of chicken, onions and cheese, and the drizzle of crema (Mexican sour cream) that topped it. The third enchilada, a verde version, was stuffed with more of the shredded pork that had graced the inside of the tamale. Next was a quesadilla made from a small, folded corn tortilla, crispy and chewy at once, with melty Chihuahua cheese and flavorful chorizo tucked inside. Have you ever had a torta? I hadn’t, until Abarca brought me one of Itacate’s chicken and chorizo tortas. It’s a little like a toasted Mexican sub, with lettuce, tomato and guacamole all tucked into a crisp-crusted roll. Just as I was polishing off the last of the beans, and the last of the guacamole, and the last little chunks of queso fresco and Chihuahua cheese that Abarca had set out for me to taste, and the last of the chips and salsa, there arrived a hollowed-out half coconut shell, filled with coconut sorbet. If you like coconut, you have to try this. It simply tastes like the essence of the tropical fruit, only frozen. Itacate also offers a number of special entrees from various regions of Mexico, along with an ala carte menu of all the old faves: tacos, burritos, enchiladas, ceviche, and chiles rellenos. Save room for a Mexican soda and some homemade flan. Itacate 1859 Penfield Road I Penfield, NY 14526 I 585-586-8454 Hours: Monday-Thursday, 11:30am to 9pm I Friday and Saturday, 11:30am to 10pm Closed Sundays

dream it, If you can

we can make it happen.



For more than 40 years, the National Women’s Hall of Fame has shared the stories of women, known and unknown, who have shaped our nation and the world. To date, the Hall includes 247 Inductees with accomplishments spanning the arts, athletics, business, education, government, humanities, philanthropy and science. As we celebrate National Women’s History Month and the theme of Women Inspiring Innovation through Imagination: Women in Science, Technology, Engineering, and Mathematics, we’re proud to highlight some of our female pioneers in STEM fields. Grace Hopper (1906 – 1992)

A mathematics genius and computer pioneer, Grace Hopper created computer programming technology that forever changed the flow of information and paved the way for modern data processing. In 1952, Hopper was credited with creating the first complier for modern computers, a program that translates instructions written by a programmer into codes that can be read by a computer. Hopper went on to develop the FLOW-MATIC computer programming language (1957) and shortly after, pioneered the Common Business Oriented Language (COBOL). Stephanie L. Kwolek (1923 –


A trailblazing scientist, Stephanie L. Kwolek invented Kevlar, an aramid fiber that is five times stronger ounce for ounce than steel. More than 40 years later, Kevlar is used in everything from body armor and sports equipment to vehicles and fiber optics. Not only has Kwolek’s invention improved the performance of everyday materials; it has saved the lives of thousands worldwide. Kwolek is the recipient or co-recipient of 17 U.S. patents.

Dr. Loretta C. Ford (1920 –


Helen Murray Free (1923 –


An internationally renowned nursing leader, Dr. Loretta C. Ford has devoted her career to practice, education, research, consultation and the delivery of health services. Dr. Ford is best known for co-founding the nurse practitioner model through her studies on the nurse’s expanded scope of practice in public health nursing. In 1972, Dr. Ford became the founding dean of the University of Rochester School of Nursing, where she implemented the unification model. Dr. Ford is the author of more than 100 publications and has served widely as a consultant and lecturer.


It’s no secret that women have been on the move for centuries, but often, the depth and breadth of women’s achievement isn’t fully realized. Many might remember learning about suffrage pioneers Elizabeth Cady Stanton and Susan B. Anthony, or abolitionists Harriet Tubman and Sojourner Truth, but fewer know the stories of internationally renowned nursing leader, Loretta Ford, and pioneering chemist, Helen Murray Free.



A pioneering chemist, Helen Murray Free conducted research that revolutionized diagnostic testing in the laboratory and at home. Free is the co-developer of Clinistix, the first dip-and-read diagnostic test strips for monitoring glucose in urine. Along with her husband, Alfred Free, she also developed additional strips for testing levels of key indicators for other diseases. Today, dip-and-read strips make testing for diabetes, pregnancy, and other conditions available in underdeveloped regions of the United States and in foreign countries. Free is the recipient of numerous awards, including the National Medal of Technology and Innovation and the American Chemical Society’s 66th National Historic Chemical Landmark designation (2010). We invite you to visit the Hall at 76 Fall St. in Seneca Falls and learn more about women in STEM, as well as suffragists, civil rights leaders, philanthropists, performing artists, religious pioneers, child welfare advocates, labor activists, feminists, astronauts, athletes, educators, writers, educators, businesswomen, and more. Be inspired anytime by visiting us on www.greatwomen.org, and don’t forget to join us in Seneca Falls on Oct. 12, 2013, for the Hall’s 24th Induction Ceremony as we celebrate a new class of Inductees to the National Women’s Hall of Fame. Amanda M. Bishop is the deputy director of the National Women’s Hall of Fame in Seneca Falls, N.Y.

rochesterWomanMag.com :: march 2013


forward ::fashion

By Joan E. Lincoln The Hermes Birkin is the Holy Grail of handbags.   Both iconic and current, the legendary Birkin bag by Hermès conjures love and adoration whatever the arm it swings from. Victoria Beckham owns well over 100, Ivana Deville Walborn,  Kim Kardashian and Jennifer Lopez are just a few of the army of followers, and waiting lists can spiral for up to six years! But how much do you really know about the cult classic? The Story Jane Birkin (b. December 14, 1946) is an actress and singer born in London who has spent most of her career in France.  The fruit of a chance meeting between actress Jane Birkin and Hermès chief executive Jean-Louis Dumas in 1981, history’s most hyped up bag was created not just because Jane was all  glowing and amazing.  After overstuffing a straw bag with copious clutter on a flight to Paris, the actress startled Mr. Dumas, who was sitting in the seat next to her, with an unprecedented rant as her handbag clutter came crashing out of the overhead locker. Sound familiar anyone? A problem solver with a penchant for pretty bags (why is every man not like this?), Dumas saw the whole shoddy spectacle, heard Jane’s whines about how nice bags are never quite big enough, then cracked on with creating the spacious Birkin. Deep, sturdy and rectangular - there’s no tipping this bad boy - with a lockable flap closure and cute arm handles, the iconic Birkin comes in six sizes (25cm, 30cm, 35cm, 40cm, 50cm and shoulder style), with an endless stream of colors and leather finishes. The most expensive? Take a deep breath...


march 2013 :: rochesterWomanMag.com

At auction last year, the glossy saltwater crocodile Birkin finished in white gold and diamonds, went for a whiplashing $203,150! There is one health warning to note however, (aside from the price tag if you’re new to this): along with the leather outer, the bag is also lined with goatskin. So if you do plan on bagging a Birkin, get on the bicep curls now. That is one heavy handbag!   The Kelly bag, however, has enjoyed a longer life than its sibling, when it was thrust into the limelight in 1956. The origins of the Kelly first appeared, in its original form in the 1930’s but it wasn’t until 1956 that it truly became a star. With its smart tailored-shape it evolved into a ‘50s favorite during the Hollywood glamour years, and has enjoyed an iconic status ever since.   Why the Kelly Bag is So Named The Kelly bag is so named after the actress Grace Kelly, when in 1956, the then Princess of Monaco used one of her two favorite Hermès bags to shield her pregnant stomach from the prying eyes of the paparazzi. Photographs of her covering her stomach bulge with her hallowed He r m è s were splashed all over the world and made it onto the cover of Life magazine. Whatever your bag of choice, wear it proud and close...and always with Panache! Joan E. Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons.

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After Before

arts ::queen of

By Ashley Cooper

Valentino. Fairbanks. Garbo. Swanson. Chaplin. These names, which scintillate among the brightest celestials in the cinematic firmament, are among the contemporaries of silent-film actress Louise Brooks. With her seductive mien topped-off by her signature Buster Brown bob and demanding onscreen presence, Brooks (known favorably as “Lulu” to those that knew her best), holds her own in this retrospective Hollywood hall of fame. Brooks graced the silver screen only a short while before opting to live out her days not at all far from RWM’s own home office. Mary Louise was born in Cherryvale, Kansas to Leonard Porter and Myra (nee Rude) Brooks on November 14, 1906. Tragically, she endured a toilsome childhood marked by emotional neglect and sexual abuse brought on by an unsuspecting neighbor. Brooks’ father was a lawyer, unfazed by his paternal role while her mother was an artistic-type who cared enough about her children to introduce them to the realm of the finer arts, but beyond that, she was remiss and aloof. Perhaps the premature onset of adulthood served to prompt Brooks into the resilient, independent 20th century woman she is remembered as being. At the tender age of 16, the fiercely ambitious and strikingly intelligent “Lulu” set forth on a journey far from home. Her avant-garde sophistication compelled her go east; with a dissatisfied housewife twice her age in tow, Brooks was swept away in the mecca for aspiring hoofers, none other than New York City. While her chaperone eventually returned to Wichitia, Brooks enrolled in the prestigious Denishawn School of Modern Dance founded by Ruth St. Denis. The school could boast of such alumni as Doris Humphrey, Lillian Powell, Jack Cole and Martha Graham. Brooks later said, “I learned to dance by watching Martha Graham dance and I learned to act by watching Charlie Chaplin act.” Called the first “It Girl,” of the roaring 20’s, Brooks mimicked the up-andcoming look of pioneer flapper Zelda Fitzgerald, and chopped her hair to resemble that of a page boy’s. She was liberated, experimental and defiant of societal norms. Her exhibition would be truly iconic among the flapper-ettes of the Silent Generation. Brooks quickly reprised her dancing career, and landed a gig as a chorus girl in George White’s Scandals, and thereafter joined the illustrious Ziegfeld Follies in a memorable appearance that caught the attention of a Paramount producer Walter Wanger. This immediately led to the proverbial “golden ticket” that

young hopefuls in the golden age of Hollywood pined for: a five-year contract. It was not long before Lulu began rubbing elbows with the likes of William Randolph Hearst and San Simeon. Brooks made her film debut in the silent motion picture The Street of Forgotten Men (1925). She would easily become a leading lady in a string of popular films, typecast as a modern flapper. Brooks had quickly reached starlet-dome, however Hollywood would not prove to be her cup of tea. The studio system urged to dominate Brooks, as they often did with their contract players, forcing her into a submission that she simply refused to fold to. Her rebellious nature led to frustrated producers, frustrated costars and frustrated directors. She said, “There is no other occupation in the world that is so closely resembled enslavement as the career of a film star.” When talkies were all the rage, Brooks worked to secure her reputation as an immortal silent screen gem. Although she refused to be threatened by the novelty talking picture, Brooks appeared in Beggars of Life (1928) which utilized a boom microphone. She left Paramount after being denied a raise and made several successful films in Europe—including 1929’s Pandora’s Box in which she gave her most memorable performance in the leading role of “Lulu.” After making a series of “B” movies, Brooks retired from films in 1938. In her obscurity, Brooks discovered a flair for writing and published several memoirs, including Lulu in Hollywood (1982). Brooks’ reputation increased dramatically in the 1950’s when film historians began observing her performances as a silent film actress-saying her talent was second to none, including Greta Garbo. Eastman House curator James Card compelled Brooks to move to Rochester to be in close affiliation with cinematic history preservation. Brooks lived out the remainder of her life in Rochester, and became a sort of pop culture phenomenon. She died of a heart attack in 1985 and was buried at the Holy Sepulchre Cemetary on Lake Avenue. Her last published address was said to be on North Goodman Street. Brooks pioneered a movement for women that is still in effect today. She was among the first to fight for her independence, for her voice to be heard in a “man’s only” world and for the recognition of female achievement in the fine arts.



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finds ::fab


for your St. Patricks Day...

John McDermott and the Rochester Philharmonic Orchestra Internationally-acclaimed recording artist John McDermott will be partnering with the RPO (Pops) just in time for St. Pat’s. The Chicago Sun Times called McDermott a “worthy heir to the famed Irish tenor John McCormack;” this is sure to be a legendary performance that those faithful to Emerald Isle heritage won’t want to miss. Five-time Juno award nominee McDermott (part of the highly-revered trio of “Irish tenors”) will be appearing in Kodak Hall at the Eastman Theatre on Friday, March 15 as well as Saturday March 16 at 8:00PM. The program will be featuring Rochester’s own Jeff Tyzik as conductor and traditional step-dancing by the Boland School of Irish Dance. www.rpo.org | (585) 454-2100

Celtic Faire at the Radisson Rochester Riverside

Erin go bragh! Known as “Rochester’s Biggest St. Patrick’s Day Party,” the 2013 Celtic Faire will take place on Saturday, March 16th at the Radisson Rochester Riverside. Celebrate St. Patty’s Day in style and make the Celtic Faire your first stop before joining the parade. Of course, the party isn’t a party without the luck o’ the Irish—and some signature green beer! Join in all the food, fun and festivities at this year’s faire. Radisson Hotel -Rochester Riverside | 120 E. Main St | www.facebook.com/ radissonhotelrochesterriverside

34th Annual Sugaring Days



If green beer and Celtic music isn’t your thing for St. Patrick’s day, head for the great outdoors and the 34th annual Maple Sugaring Days event at the RMSC Cumming Nature Center. This springtime tradition explores the science and lore of maple syrup production with volunteer guides along the Pioneer Trail. Discover how a tree makes sap, how it was processed by Native Americans, early pioneers and modern sugar bush managers, enjoy tastings and even a pancake meal. The event runs March 17 & 18 and 24 & 25. Call (585) 374-6160.


Cummings Nature Center | 6472 Gulick Rd. | Naples | www.rmsc.org/ cummingnaturecenter/events

celtic woman

If you haven’t yet achieved the spellbinding experience of this all-female ensemble, you have a veritable opportunity ahead of you! Celtic Woman, referred to as the “‘Riverdance’ for the voice,” will be gracing the Auditorium Theatre stage with their presence on March 27. The cast of five legendary women and their angelic voices formed in 2004 and consequently gave a sold-out performance for a PBS special in The Helix, Dublin, Ireland. The debut album Celtic Woman had an incredible longevity, ranking no. 1 on the billboard charts for a record-breaking 81 weeks, 68 consecutively. In 2007, the group won the prestigious EBBA award after being critically acclaimed for their worldwide success. To order tickets, visit http://www.ticketmaster.com. Auditorium Theater | 885 Main St. E. | (585) 222-5000 www.rbtl.org

St. Patrick’s School Irish




Jeanic Mac! On Friday, March 15, you can venture to one of the East Side’s “hidden gems.” At Barry’s Old School Irish, known as the “little place with a lot of heart,” patrons are always entitled to the full Irish dining experience including the likes of the acclaimed Guinness cake, the tantalizing beef stew, corned beef and cabbage, the Barry family potato and herb soup, and more! At the St. Patrick’s Day Kick-off, you’ll hear the live sounds of the Irish folk duo Barry’s Crossing. There’s no question: you’ll feel as though you’ve landed in the heart of the Irish countryside. Visit the “Barry’s Old School Irish” page on Facebook for updates and specials! Barry’s Old School Irish | 2 W.Main Street | Webster | (585) 545-4258 | www.barrysoldschoolirish.com rochesterWomanMag.com :: march 2013 17

cause ::for a good

By Brandy White Whitbourne

When it comes to satisfying that stubborn sweet tooth, there are doubtlessly several locations in and around Rochester that will do the trick. For the foodie and bakeryfrequenter who craves a sugar-coated experience a little out of the ordinary, Darn Good Cookie Company might be just the fix! Conveniently located on Monroe Avenue, locals are flocking to the newest cookie shop that sells a vast variety of cookies and cookie cakes. To mark it all even sweeter, all proceeds go directly to supporting East House. A non-profit rehabilitation center, the East House wanted to be able to give clients who are recovering from mental illness and/or chemical dependency a place to cultivate skills needed for competitive employment and marketability. Donna Marcello, Director of the Career Services program at East House said that over the years, there have been several state funded workshops that have closed, denying individuals the opportunity to become eligible for work. Teaming up with executive MBA students at the Rochester Institute of Technology in 2011, a business plan was put in place. After receiving two generous grants from the Max and Marian Farash Charitable Foundation and the Polisseni Foundation, Darn Good Cookie Co. finally opened their doors to the public on October 8, 2012. “We are running a successful business and providing a great product,” said Marcello. “In the four months that we have been open, we have done quite well.” Darn Good Cookie Company is truly one of a kind. “We are different because of our focus on getting our clients workready,” said Marcello. “During their time here they work intensively, getting them ready to move on. On the business end we deliver and ship across the country.” The organization even ships orders to our troops overseas. Unable to keep track of how many cookies are sold on average each day, Marcello said they sold 6,174 cookies last December alone. Individual cookies cost $1 each, but consumers can purchase box sets, trays and baskets for competitive rates. “We have ongoing orders for various


march 2013 :: rochesterWomanMag.com

functions,” explained Marcello. “We have a lot of businesses that order [cookies] to bring to functions. It’s a great business partnership.” Customers have a delectable array of cookie flavor choices such as “Red Velvet White Chip,” “Darn Good Chocolate Chip,” “Indulgent Peanut Butter,” “I want Candy cookie,” “Double Chocolate Chunk cookie,” “Oatmeal Raisin,” “Sugar cookie,” seasonally- flavored and last, but not least…the “Ranger” cookie- a mix between oatmeal, butterscotch, molasses and coconut! The shop has 10 clients that rotate shifts between six to twelve months. “We have three people working at all times,” said Marcello. “There is one in the front, one in the back and a trainee that is cross training to learn skills such as doing inventory, taking packaging, decorating and placing orders, delivery and cleaning.” With a mental health and restaurant management background, Tammy Eaton was hired as the shop manager. “She came to us with the perfect blend,” said Marcello. “We’re happy to have her.” In addition to giving these clients rewarding career opportunities, they meet with Marcello to not only get resumes, cover letters and references established, but to discuss future career goals. Marcello, who serves over 700 clients a year said, “The most rewarding part of my job is seeing people come in with different circumstances such as a certain illness or diagnosis and not have many options. I get to work and show them how to build confidence and get that position they want. To see the look on their faces is wonderful, rewarding and a great feeling that you’re giving back.” In the future, Marcello hopes for the company to be able to expand the business and partner with other agencies. “We are an expanding business and eventually I would like us to co-sale with other companies and start selling our products,” said Marcello. “Right now our focus is our clients.” For more information, Marcello said to visit www.darngoodcookie.com.

feature ::SPeiCAl


By Ashley Cooper

As we proudly pay homage to those who’ve audaciously gone before us in celebrating this 26th year of “National Women’s History Month,” we cannot helped but feel particularly ignited by the flames of a movement so especially prevalent in Rochester. It is no doubt that Rochester women have, for centuries, been making enormous strides in the way of impacting the world around them. It is simply not possible to continue to recognize the achievements of women in the present without acknowledging the opportunities and challenges that have been passed like a fiery torch in their grasp by the women of the past.

mArCH 2013 :: roCHeSterWomANmAg.Com

For Dr. Margarita Simon Guillory, preserving local history is of absolute necessity if we desire to progress. After attaining her doctorate in religious studies at Houston Texas’s Rice University, Guillory joined the faculty of University of Rochester where she currently serves as the Assistant Professor of Religion. Students enrolled in Dr. Guillory’s classes will doubtlessly reap the benefits of her classroom philosophy and perspective: she carefully utilizes her social-scientific background to approach religion. Whether a student is under Dr. Guillory’s tutelage in the way of observing African American rituals, or dissecting the Post family manuscripts in order to humanize Rochester’s infamous Fox sisters, he or she will be significantly impacted and sturdily prepared to face the world ahead of them.

eager to observe the role of women throughout history and in various religions?

A: “In my fourth grade year of grade school, my grandmother died from cirrhosis. This event prompted my interest in pursuing medicine and truly activated a passion for the sciences, both biological and physical. After facing a major existential crisis in my early twenties, I turned to teaching, and it is this decision that changed the very course of my professional career.”

A: “In many ways, the voices of women in a variety of religious traditions have been either intentionally or unintentionally silenced. I would share with these young women the importance of using research to create opportunities for these voices to be heard.”

A: “Collegiate students, for the

most part, possess a greater breadth of prior knowledge that serves as a wonderful catalyst to promote the learning process.” ‘You can teach a student a lesson for a day, but if you can teach him to learn by creating curiosity, he will continue the learning process as long as he lives.’ --Clay P. Bedford” “Clay P. Bedford beautifully captures the core of my teaching philosophy in that he conceptualizes teaching and learning as active processes. As such, the classroom displays both processes in the form of continuous interactions occurring between the instructor and the student. This reciprocal action between teacher and students serves as the primary driving force that propels two fundamental tenets of my teaching philosophy: (1) to provide an environment in which students develop critical thinking skills and (2) to create opportunities for students to take ownership of the learning process.”

Q: How does your vested interest in the natural sciences lend itself to the laterdeveloped interest in social sciences/ religious studies? A:“My passion for natural sciences affords me the ability to view religion with what I call a ‘sympathetic scientific lens.’ This view allows me to offer an analytical interpretation of religion without totally deconstructing it.” Q: Who would you identify as your most profound influence— as a woman, as an educator, as a member of society? A: “As a child growing up in Mobile, Alabama, I often heard the following statement, ‘You stop learning, you die.’ It is this nugget of wisdom spoken by my grandfather that became the fuel in my aggressive pursuit education.” Q: What has proven to be the most rewarding aspect of your vocation? A: “The ability to teach some of the brightest minds in the country while

at the same time conducting research at one of the finest institutions in the nation.”

Q: Would you care to offer advice/words of encouragement/ words of admonition to female students, in particular, who are

A: “Within African American religious studies, the role of African

Americans, particularly women, in Modern American Spiritualism has received little scholarly treatment. This scholastic muting of certain religious involvement served as one of my main reasons for studying African American Spiritualists. Since Rochester was known as the “Bettelheim of Spiritualism”, it was only a natural progression for me to turn my attention to how African American women in Upstate New York participated in Rochesterian Spiritualism.”


Q: What would you disclose as being the chief differences between teaching high school and teaching at the undergraduate/graduate level? Do you cling to a particular philosophy of education?

Q: How did you come to develop a desire to study religion, namely, African American Spiritualists of Upstate New York?


Q: What prompted your interest in studying (and later on teaching) the natural sciences?

Q: Why is it important to grant our awareness to local history? A: “Researching local history provides a fantastic context, which can be utilized to interpret the current fabric of the geographical region or city of interest.” Q: Your students have taken part in a fascinating project-analyzing the Post letters in terms of Spiritualism, a movement virtually expedited in Hydesville, NY-how has the experience proven to be for you? What can we learn from researching the experiences of the Fox sisters? A: “The most valuable experience for me is to witness the impact that exposing students to local primary material, like that found in the Post collection, has had on their overall educational experience at the University. For example, some students have sought employment in Rare Books in order to continue transcribing letters, while others have decided to add Religious Studies as a major.

Studying the letters of the Fox Sisters humanizes these historical figures. We are given an up close and personal view of each of their personalities and how these predicates were instrumental in initiating a major religious movement.” Q: (Seemingly unrelated) What is a typical day like for you? When you’re not in the classroom, where can we find you? What sort of passions do you devote your free time to? A: “A typical day involves lecture preparation and research writing. When I am not in the classroom, you may find me either in my office or the Rare Books and Special Collections at the University of Rochester. If I am not at work, you can find me antiquing with my husband in the Finger Lakes region. I am a collector of English 19th century furniture and Black Americana postcards.” roCHeSterWomANmAg.Com :: mArCH 2013


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march 2013 :: rochesterWomanMag.com

By Jenn Bergin | Photos by ROCImage.com

The High Falls Film Festival is a not for profit organization that brings the finest in independent motion picture and film to Rochester and offers something for everyone, from the avid movie fan, to aspiring and established filmmakers, and those who just want to explore. Panel discussions and master classes presented by prominent industry professionals provide audiences with unique access and an inimitable experience. Films from past festivals have gone on to win Academy Awards, Golden Globe Awards, and recognition at other festivals, from Sundance to Berlin. The Festival began in 2001, as one of only 40 film festivals worldwide to celebrate the work of women filmmakers. It is now one of the longest running women’s film festivals on the East Coast. In addition to recognizing the contribution of women filmmakers, the Festival has embraced a wide array of films that represent a diverse filmmaking community, and has hosted guests including Lynn Redgrave, Joan Allen, and Philip Seymour Hoffman. Rochester is deeply rooted in film through the legacy of George Eastman, as well as in the achievements of women, through the heritage of Susan B. Anthony. The Festival offers an opportunity to celebrate this history as a community. “The High Falls Film Festival is one of Rochester’s legacy events that binds our roots in film with the early women’s activist movement,” says Mary Howard, Festival Executive Director. “No other city can claim this title. I’m thrilled we have returned to the Women in Film focus. Showcasing great films is our mission and giving women the platform to promote their work is paramount.” Dr. Paolo Cherchi Usai, senior curator of motion pictures for the George Eastman House International Museum of Photography and Film, added, “Creativity has no gender, but women represent more than one half of cinema’s talents, culture, and dreams. Here’s a film festival that can say it out loud, in the name of artistic excellence.” 2013 marks the 11th season of the Festival and a return to its original mission to serve as a pipeline for the cinematic achievements of women, a particularly relevant choice considering that for the first time – women directed 50% of films at this year’s Sundance Film Festival, the premier showcase for independent film. While 2013 began as a break-through year for women in film, only 41 of the 1,100 top-grossing movies between 2002-2012 were directed by women – a statistic that indicates a gender gap persists. Strides made by women such as Kathryn Bigelow, the first female to win the Academy Award for Best Director, in 2009 for “The Hurt Locker,” who again received critical acclaim this year for “Zero Dark Thirty,” indicate progress.

The Festival’s prestigious Susan B. Anthony “Failure is Impossible” Award will be also presented this year, in recognition of a woman in the film industry who has persevered in her career and triumphed over difficulty. Past honorees have included Julie Taymor, Lynn Redgrave, Famke Jensen, and Angela Bassett. The Festival holds other events throughout the year in celebration of film, such as “Summer Selections: A Mini Festival” in collaboration with the Little Theatres and WXXI, and the High Falls Teen Film Fest and Film Camp in partnership with Nazareth College. With over 300 film festivals across the country - you need to develop a niche, says Malcolm Spaull, Festival Chairman of the Board and Professor and Chair of the School of Film and Animation at Rochester Institute of Technology. But it must be one you believe in. The organizers of this year’s Festival are truly passionate about the work of women in film. Rochester’s three-day event is set for April 18-20 and promises to offer “something for everyone,” says Howard. The Little Theatre, Dryden, and Cinema theaters will host 25 screenings of international films, documentaries, and short films, as well as discussion panels, and other special events – all designed to allow people to come together and share in the enthusiasm. Festival details will be available in mid-March at www. highfallsfilmfestival.com. Passes are available on-line and will be easily accessible at mobile box-office locations throughout the city, which will allow the community to meet with Festival volunteers and check out film trailers before purchase. Mary Howard Executive Director of Operations If there’s anything Mary Howard loves as much as bringing the community together - it’s throwing a great party. Her role as Executive Director of Operations for the High Falls Film Festival gives her the chance to do just this. Since July, she has been tirelessly building staff, fundraising, handling marketing, and working closely with board members to ensure that this year’s Festival is a success. “When everyone can be a part of something like this it really just energizes the community,” says Howard. “The Festival is well-loved by Rochester and has a great reputation. We want to continue that legacy of great films and great parties.” This dream job evolved naturally for Howard. She earned a degree in Organizational Management from Roberts Wesleyan and found her niche when working for the City of Rochester, helping to coordinate events in celebration of the city’s 175th Anniversary, and as Executive rochesterWomanMag.com :: march 2013


Director of Lifetime Assistance, where she helped bring Yo-Yo Ma to CMAC and Smokey Robinson to the Kodak Theatre.



“I love bringing the community together,” she says. “The history and legacy of Rochester ties in beautifully with a women’s film festival. And I love how film moves people - it incites change.” The local community is passionate about film and the Festival has been popular since its inception, Howard says. This year has already surpassed expectations by exceeding 2012 in film submissions and volunteers.

“Film festivals seem to have a reputation for being somewhat snobby, but they definitely don’t have to be,” she says. “There is great film out there for people of all interest levels. We’re pulling together a great variety of films so absolutely everyone can find something they’ll love.” This year’s Festival promises the typical “film festival” feature - with powerful performances, great writing and beautiful cinematography, as well as comedies that are perfect for a girls’ night, and a range of topical documentaries.

“We are working hard to provide a great experience and great films,” she says. “From the moment you walk into the door, down to each detail – we want this to be a total wow experience.”

If you walk into a theater today, there is an 80% chance that the movie you watch was made by a man, says Bernola. Considering the vast role that media and art play in our perception of the world – this can have a very real impact on how we think culturally.

Howard works closely with a committed team of board members to engage donors and corporate sponsors, dedicated to the success of the Festival. Rochester is fortunate to have the support of these individuals who help sustain the arts in Rochester - and value the cultural and economic impact on our city, she says.

“My biggest fear is that people are going to see ‘Women in Film’ and think that all of the movies are going to be about female empowerment,” she says. “Let’s be clear - these movies are made by women. But the vast majority of them are just fantastic movies with no hidden stores of surprise estrogen. Our first qualification was, Is this great film?”

“We want our sponsors to love film, to be passionate about it. We want this to be fun for them,” says Howard. “We want them to be excited to be a part of this - to feel connected. And they do.” It is this collaboration with the local community that brings her the most joy.

Kathy Goll Festival Manager After spending 30 days on set in South Africa as co-producer of the independent film, Lucky, Kathy Goll noticed that as a woman in film - she was in the minority.

Her favorite type of film is the documentary, because it allows for the opportunity to “watch the story unfold.”

She found herself working with a male director and a team of primarily male cinematographers and designers.

Seems like the perfect fit for a woman who truly understands the intricacies of how something big really develops.

“The female perspective is underserved,” says Goll. “Anything I can do to promote female filmmakers, I find to be rewarding.”

Kate Dobbertin Bernola Director of Programming As a child, Kate Dobbertin Bernola, Director of Programming for the High Falls Film Festival, had an obsession with past eras. She ended up watching a ton of great, classic films at a very young age.

Lucky premiered in 2011 at the Toronto International Film Festival and together with her partner and co-producer Christopher Wilmot, she traveled to film festivals across the world to promote her film and conduct post-screening discussion.

“I think it started when my mom began reading Laura Ingalls Wilder to me in kindergarten,” she says. “I would frequently watch black-andwhite movies that all my friends hated. I guess my love of cinema is self-taught, because, let’s face it - the films that survive the test of time are the best ones.” When she met her husband, it was only natural that she would share her love of film with the love of her life. The couple even spent part of their honeymoon at the Toronto International Film Festival. “We are constantly in search of great film,” she says. “We know that we’re incredibly lucky to have such great resources right here in Rochester. How many cities of our size have venues like The Little, The Dryden, and the Cinema?” Her job allows her the opportunity to choose the Festival’s featured films - which means that she’s seen everything that will be shown, and a good number of things that will not be. Together with a team of volunteers, in under three months Bernola watched more than 20 hours of movies per week, in order to narrow a list of over 200 features films, and at least that many shorts. Her passion and excitement never wavered. “I’m confident that we’ve chosen ton of really amazing films,” she says. Bernola seeks to make choices that will satisfy film aficionados, as well as entertain those who have never been to the Festival.

“After that journey – I fell in love with the experience of the film festival,” she says. As Festival Manager for the High Falls Film Festival, Goll has the opportunity to once again immerse herself in film, as she helps to manage the logistics, social media, and a multitude of other details in preparation for one of Rochester’s largest cultural events. “This community has a highly-educated population of discerning filmgoers, which is proven by the success of The Little and Dryden,” says Goll. The Festival offers access to independent and niche films, typically available only in select large markets, and the opportunity to see films that may never be available on Netflix or cable. “I want the community to be able to meet the filmmakers and ask questions,” says Goll. “I want to get people thinking and talking. Give people a chance to learn about what goes on behind the scenes – all of which will help them grow in their love of film for the rest of their lives.” 50% of filmgoers are women, and films directed by women offer a unique experience and different perspective, she says. “It’s about getting people even more excited about film,” says Goll. I want them to leave the festival thinking, Wow, maybe I can’t go to Tribeca or Sundance - but this is pretty amazing. And to empower women to know that there is a platform and a voice for them in film.”


story rochesterWomanMag.com :: march 2013


story ::cover 26

march 2013 :: rochesterWomanMag.com

Kathy Goll Festival Manager


After spending 30 days on set in South Africa as co-producer of the independent film, Lucky, Kathy Goll noticed that as a woman in film - she was in the minority. She found herself working with a male director and a team of primarily male cinematographers and designers. “The female perspective is underserved,” says Goll. “Anything I can do to promote female filmmakers, I find to be rewarding.”

The Cinema “After that journey – I fell in love with the experience of the film festival,” she says.


Lucky premiered in 2011 at the Toronto International Film Festival and together with her partner and co-producer Christopher Wilmot, she traveled to film festivals across the world to promote her film and conduct post-screening discussion. Known to patrons today as, “Rochester’s oldest neighborhood theater,” Cinema, theFilm corner of Goodman As FestivaltheManager for located the Highon Falls Festival, Goll has theand opportunity to once again immerse herself in film, Clinton, will soon be celebrating a century of screening Hollywood’s as she helps to manage the logistics, social media, and a multitude of other details in preparation for one of Rochester’s finest largestmotion culturalpictures. events. In fact, the Cinema is thought to be one of the oldest surviving theaters in the nation. Originally called, “The thehasCinema was remodeled in 1949 to reflectfilmgoers, the “ThisClinton,” community a highly-educated population of discerning which is proven by the success of The Little art-deco trend of the Post-WWII era. Theater-goers of yesteryear and Dryden,” says Goll. and even today know the Cinema (affectionately) as “the flea pit” by virtue of the factaccess that in earliest years, Cinema’s interior available only in select large markets, and the The Festival offers to its independent andthe niche films, typically consisted of a dirt floor and crude wooden benches. In spite its opportunity to see films that may never be available on Netflix orofcable. current success, the Cinema did endure a series of hardships in the 1980’s. with the to possibility foreclosure, a business-savvy “I want Faced the community be able toofmeet the filmmakers and ask questions,” says Goll. “I want to get people thinking movie buff named Jo Ann Morreale tookabout it upon herself to behind rescue the scenes – all of which will help them grow in and talking. Give people a chance to learn what goes on the landmark, administering repairs and renovation, and bringing their love of film for the rest of their lives.” it back to the community. The theater has held its own for nearly ten decades, continuesaretowomen, screen selected films to thebypublic at offer a unique experience and a much different Fifty percentand of filmgoers and films directed women affordable pricing. perspective, she says. The Dryden

“It’s about getting people even more excited about film,” says Goll. I want them to leave the festival thinking, Wow, In Rochester, theto Eastman without And to empower women to know that there is a maybe I can’t go Tribeca orexperience Sundance - is butnot thiscomplete is pretty amazing. attending a classic at the Dryden Theater. Every year, the Dryden platform and a voice for them in film.” attracts over 40,000 patrons who come to see some of the precious gems that have been safely tucked away in the admirable Eastman archives. The Dryden has showed over 13,000 films since its opening in 1951-all of which have been showcased using the theater’s original Century projectors. Film curators, historians, directors, actors and the like gather to the historic Dryden on a regular basis to experience the mystique and have chosen this venue to engage in the film-going experience with those that love the movies the most. The Dryden is named after George Eastman’s niece, Ellen Dryden, who, along with her husband, provided a generous donation to its construction. The first film screening at the Dryden was none other than a Jean Renoir silent film called Nana (1924). Today the Dryden screens a different film almost every night of the week; some from Hollywood’s Golden Age and others fresh from the director’s cutting room. The Little

Rochester’s historic independent “Little” theater has become a longstanding favorite among locals. Located on East Avenue, the Little was constructed in 1928 as a result of a project to create “little” theaters with an intimate, homey feel rather than the large and impersonal cinema house. Little theaters were designed to show sophisticated art films exclusively, and therefore appealed to a more selective audience. Today, the “Little” maintains its standards of showing sophisticated films, Oscar nominees, as well as foreign and independent films among others. The “Little” also showcases the fruits of the labor of local artists and filmmakers, making the theater truly one of a kind in its approach. Patrons can also enjoy live music from some of the most-favored local musicians. A café (which was formerly a truck garage) also sits in within the theater, not only offering movie-goers a bite to eat, but a unique nook to enjoy the live sights and sounds, to discuss the silver screen with friends, or simply relax and observe the art exhibits. rochesterWomanMag.com :: march 2013


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Every first week in March Volunteers of America is proud to celebrate Founders Week. It is because of the compassion and endless dedication of founders Maud and Ballington Booth that Volunteers of America continues to help thousands of individual, children and families in our community break their cycle of poverty and reach their full potential. Founded in 1896, the Booth’s passion to reach out to and uplift all people evolved into a movement that cares for the whole person – mind, body and spirit. For over 110 years, Volunteers of America continues in the spirit of the Booths as an organization dedicated to helping those less fortunate. A powerful analogy used by Maud Booth about a Water Lily symbolizes her commitment to service and her call to reach out to others. When you see a water lily floating on a pond, you must not only appreciate its beauty, But celebrate its journey and the courage it took to reach the surface and become beautiful. Down in the depths of the murky waters of a pond lies dormant a flicker of beauty, a bud, yet to have been seen, yet to surface. Below the water is a life waiting to emerge, waiting to bloom, but it will need a powerful light to guide it to the surface. Traditionally, the meaning of the water lily or lotus flower is symbolic of rebirth. A lotus represents life in general. As the lotus flower grows up from the mud into an object of great beauty, people also grow and change into something more beautiful. So the symbol represents the struggle of life at its most basic form. Lotus flower symbols are also popular for people who have gone through a hard time and are now coming out of it. Like the flower they have been at the bottom in the muddy pond, but have risen above this to be an object of beauty or represent a life of beauty as the case might be. Thus a lotus flower or blossom can also represent a hard time in life that has been overcome. “Maud’s legacy is not just a legacy. Her passion was not only evidenced in the past.  It lives on today, and is very much alive and well, and inspires why and how we serve our own community.” shares JoAnne M. Ryan, President and CEO of Volunteers of America of Western New York. “For more than 110 years, Volunteers of America has restored hope in people who struggle to survive, reaching out to them with highly effective programs that offer the promise of a rebuilt life and a fresh start.”  Right here in our community, VOAWNY has helped challenged citizens find hope for a better tomorrow. Offering that hope, restoring the dignity of those who have lost theirs, and transforming broken lives requires our best effort and the continued support of a concerned community. Thank you. . THIS IS WHY WE DO WHAT WE DO.™


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Total Tans co-owner Cyndi Leonard understands the value of providing a unique customer service experience. Because of her fierce commitment to exceeding clientele expectations, Leonard and her husband Keith are fast-approaching the tenth anniversary of Total Tan’s existence. In a mere decade’s time, Total Tan has expanded across 29 locations in four major WNY cities as well as in Albany, Keith’s hometown. Leonard, a Buffalo native, and her husband opened Total Tan in 1993 after taking note of the lack of quality tanning salons in WNY. They were the mentees of a close friend who was running a successful indoor tanning operation in Albany. The venture proved to be a wise move as the Leonards are even today scoping locations for future salons. Doubtlessly, part of Total Tan’s ongoing success can be attributed to the Leonards’ continual striving to see satisfied clients. “I love seeing the customers happy after they’ve achieved a tan,” says Cyndi. She works hard to ensure her salons

equipment is not only on the cutting-edge of technology, but also equivalent to the highest possible standards of cleanliness and safety. “We have a lot of options,” says Cyndi, “and we maintain a friendly and enjoyable atmosphere. Our staff is certified and trained. We work to listen to our customers, understand what they’re looking for and find out what’s best for them.” At Total Tan, customers have a wide array of products and equipment to choose from. Depending on preference, tanners may opt for a brand of lotion that will meet their individual needs-whether it’s an option offered by Australian Gold, Swedish Beauty, Designer Skin, California Tan, or Cal-Tan Sunless. Customers may also want to take advantage of the popular Mystic HD spray-tan. With this option, tanners can select a level that is customized by body size, skin type and color. Five minutes after the mist (which is compared to “tiny magnets” in the way it functions) is applied, customers can leave the salon dry and with a fresh new look. Whether you’re looking to prepare for a vacation, special event, or would like to experience the countless benefits of Vitamin D needed to aid the human body, Total Tan is the perfect location for you. Visit http://www. totaltancorp.com/ to peruse locations, hours, offered services and pricing.

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growing real estate companies in Rochester with sales in 2012 up 268% over 2011.

Kimberlie Barrett, Magellan®, Inc. Real Estate & Relocation 1485 Monroe Avenue • Rochester, NY • 14618 Owner of Magellan®, Inc. 585.325.3990 • www.1Magellan.com Real Estate & Relocation

Magellan®, Inc. Real Estate & Relocation is a woman-owned, independent agency backed by 31 years of experience and a solid reputation!

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growing real estate companies in Rochester with sales in 2012 up 268% over 2011. Magellan®, Inc. Real Estate & Relocation 1485 Monroe Avenue • Rochester, NY • 14618 585.325.3990 • www.1Magellan.com

Don’t be fooled by the name “Magellan”. This company located on Monroe Avenue in Brighton is owned by a woman! Kimberlie Barrett, President and Broker, is one of only a few women locally to successfully own and operate a real estate firm and she has over 31 years of experience serving the Greater Rochester market. But like Ferdinand Magellan, the first explorer to initiate an expedition around the world, Kim is proving to be just as much an explorer in her own right by retooling her company in a down market, creating a unique new real estate model and breaking record after record in terms of sales volume. Magellan® , Inc. Real Estate & Relocation offers the buying and selling public expertise in existing residential, new construction, corporate and relocation, rental, international and commercial real estate. Magellan® agents, who average just under 20 years of experience, assist individual, investor and corporate clientele with buying or selling a home or investment property anywhere in the world. Kim is available to address business, female and college audiences on “Redefining Yourself in Today’s Economy,” a topic which she lives daily. For more information interested parties can contact her at Kim@1Magellan.com, 585.325.3990 x 111 or 585.233.6111.

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I’d like to start out by quoting a timeless nursery rhyme: “Sticks and snails and puppy dog tails, that’s what little boys are made of. Sugar and spice and everything nice, that’s what little girls are made of.” Most of us grew up believing tha;, little boys got to go outside and have all of the fun while little girls had to behave and always be presentable. One cannot be presentable if one is running around getting sweaty and dirty all day. Fast forward 40 years and those little girls have become prematurely aged and are fast approaching some form of immobility. Title IX was enacted in 1972 to ensure the end of sexual discrimination in any activity related to education. Several years later, this change started to come to the light with the emergence of female sports teams increased funding and participation. Girls were no longer required to be all “sugar and spice.” The door into fitness was opened for women and when that happened societal attitudes started to shift. It has been a movement that has stretched over 40 years. There exists, in the United States, a large divide between the pre- and post Title IX female generations. Many women joining gyms for the first time are over the age of 50. During the early part of the previous century weight lifting and regular exercise were not things women were expected to participate in. Being viewed as, and acting as the weaker sex had a crippling effect on our population. Many of our members stop in to sign up after having a less than satisfactory check up with their doctor. A large percentage of these same members have either never worked out before or haven’t worked out for an extended period of time. This means that the first part of their fitness journey is a little bit of an uphill battle — in many cases there is a lot of repair that needs to be done. Not that this should be viewed as a negative, it simply makes the victory that much sweeter. I am constantly hearing women expressing regret at not having started sooner in life. Hearing those regrets causes me look to the younger post-Title IX generations. Even though society has become more accepting and encouraging of women in fitness there is still resistance. Strangely enough, I see most of it coming

from women themselves. Thinking that you don’t need to exercise, that gym memberships are for tomboys, not wanting to get muscles and even not wanting to work out in front of men are all things that will keep you from doing what you need to do. These beliefs and fears will lead many young women down a road that will end with them in a doctor’s office with a long chart of health complications. As always, I commend those of you who have been exercising, and anyone who has recently started. Take the opportunity to speak to the personal trainers at your gym about your form and workouts, it will help maximize your results and keep you safe. The more educated you are, the easier it is to avoid any exercise related injuries. Many of our daughters participating in sports in school are sustaining injuries that are easily preventable. Personal trainers understand the mechanics of the human body and will be able to tell you why your daughter is experiencing ankle or knee pain after basketball practice. Not only will we be able to tell you why it is being caused, we will be able to coach your daughters on how to move safely without sacrificing the speed and power. Having participated in many of the sports offered we are able to relate to young athletes. When it comes down to it, exercise is no longer a taboo pastime for women. Many idolized celebrities use it faithfully to keep their bodies the way that they want them. To add to that it is no longer necessary for you to have to worry about working out around men. Rochester Athletic Clubs have three gym locations in Rochester that are women’s-only facilities. This helps take a lot of the stress out of getting down and dirty in the gym. Title IX helps to ensure that women have equal opportunity in all forms of education, both mental and physical. The best way to honor the hard work of past generations is to keep current and future ones healthy and active. Rebecca Even is a personal trainer at the Rochester Athletic Clubs, if any of you have any fitness or sports training related questions feel free to email her at: pdpt@rochesterathletic.com. rochesterWomanMag.com :: march 2013


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woman ::leading By Maureen Male | Photo by Brandon Vick

Catherine Cerulli is a name that is well known around the halls of the University of Rochester and even the Western region of New York State. Taking her professional passions of science and law, Cerulli has made a career geared toward combating domestic violence and resolving issues involving women. As of present, Cerulli is an Associate Professor in the Department of Psychiatry (Research) as well as the Director of the Susan B. Anthony Center for Woman Leadership. Born in Stanford, Connecticut, Cerulli comes from a family of working mothers and grandmothers. She began her career with a Bachelor of Arts & Sciences from at St. Mary’s College and went on to get her J. D. from SUNY at Buffalo. It was at SUNY Buffalo that Cerulli co-founded the Women, Children, and Social Justice Clinic in 1992. It would be in 2002 that she would join the faculty at the University of Rochester. Her role at the Anthony Center began in September 2012 and involves her directing the staff of the Center as well as forming the strategy (or misson). The Center’s current vision is to work towards women and social justice issues along with science—a strategy that reflects Cerulli’s passion. It can be easy to think that problems for women are now a thing of the past, but many, including Cerulli, would disagree. She points out that women still struggling with issues like equal pay. To illustrate, Cerulli points out that a more typical evening for a man might include sitting down to read the paper or maybe go out with friends to grab a drink. Women, on the other hand, are running home to do the laundry, make dinner, and take care of the children. Some women are now taking care of elderly family members as well as their own family. Cerulli shows that this enormous amount of responsibility allows women to “save less, work fewer hours, and leave retirement accounts with less.” Along with an issue like equal pay, work still needs to be done in issues such as equal representation in the workplace (especially government), work/life balance, and women outliving their life partners. Such issues are important to the mission of the Susan B. Anthony Center. As a role model, Cerulli sees the work of Susan B. Anthony’s legacy as a “continuum” and recognizes that her work was about more than just the vote. As an example, Cerulli points out the problem of high mortality for infants in the Rochester area. “She [Anthony] would try to focus attention on that,” she notes. But even more than that, Cerulli sees Anthony’s work as being “timeless” and an agenda to “create a better community.” As Cerulli tries to continue the legacy that Anthony left, she also is continually finding herself in a truly unique position. “I can’t believe I get paid to do my job because I love it so much,” Cerulli mentions as she talks about the rewarding aspects of her job. She also mentions her love in mentoring her students as a professor. For Cerulli, she lives for the moment to see as student’s face after seeing their peer-reviwed journal pieces being published. The Center is involved in a number of projects right now: helping human trafficking victims from the Rochester area and participating in the Mount Hope PEACE project, the Justice Involved Woman


march 2013 :: rochesterWomanMag.com

Conference—a conference open to the public—and a lecture on gender and the military. The Center is also placing focus on creating and reestablishing relationships with the community— relationships that Cerulli sees as being “bidirectional.” Cerulli has already met with various alumni and is working on creating scholar positions within the center. The Center is also looking into creating a writing group for those interested in feminist writings. Along with these projects, Cerulli hopes to see as her time as director bring the Anthony Center to an international awareness. A series of lectures called “The World of Susan B. Anthony” are set in place to occur over the next few months surrounding the life and times of Susan B. Anthony herself. The idea was spawned out of concern that the images we see today of Anthony, always solemn and austere, may not reflect the total essence of the time. University of Rochester academics seek to paint a more complete portrait of life for the American woman of the late nineteenth century. It is hoped that through this special humanities project, students today might have a deeper appreciation for Anthony given the height of the various obstacles she was faced with. The series launched on February 7th with “The Material World”an observation of the role of quilting in a historical context. On February 21st, Judith Martin of “Miss Manners” fame gave a talk entitled “The Polite World” that was open to the public at the University of Rochester illustrating how the high standard for female etiquette at the time might have been a barrier to women seeking to promote change.

Stay tuned for the consecutive lectures in “The World of Susan B. Anthony” series: “The Sonic World”

Presented by Deane L. Root, Director & Fletcher Hodges, Jr. Curator at the Center for American Music, University of Pittsburgh Thursday, March 21, 2013 at 5:00pm Rush Rhees Library (Wells Brown Room)

“The Fashionable World: Little Ladies in Pants”

Presented by Gayle V. Fischer, Associate Professor of History at Salem State University & author of Pantaloons and Power. Thursday, April 4, 2013 at 5:00pm Rush Rhees Library (Wells Brown Room)



woman ::healthy

By Stamatia Destounis MD, FACR I Elizabeth Wende Breast Care, LLC

Most women at some point in their lives will visit their primary care doctor with a breast concern. Though breast issues can present in many different ways, some of the more common problems women may encounter are discussed in this article. Most breast lumps turn out to be normal breast tissue consisting of fibrous and fatty tissue which can feel lumpier at different times of the menstrual cycle and also with weight fluctuation. Breast lumps may be due to cysts. Cysts are fluid filled nodules that occur in women with fibrocystic disease. Fibrocystic disease is a benign (meaning non cancerous) condition that occurs in the breast. Some women may develop large cysts that may be painful, painful; these can be drained by the radiologist to provide relief to the patient. Cysts may make breast self exam and your doctor’s clinical examination more difficult. Your doctor may order a mammogram to see if a suspicious mass is hiding behind the cysts as cancerous lumps may develop in cystic areas and be difficult to detect. Breast ultrasound is an additional test which can easily identify cysts.


Fibrocystic condition is most likely to occur between the ages of 40-50, but can occur at other ages. Discontinuing coffee, tea, cola and chocolate can sometimes help lumps to decrease in size and alleviate tenderness. march 2013 :: rochesterWomanMag.com

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Although caffeine should be stopped for at least two months to be fully effective, improvement in breast pain and lumps may happen sooner. Stopping caffeine may not get rid of fibrocystic disease entirely, since there are other factors which may be associated with cysts, such as irregular menstrual cycles, but it may relieve the breast pain associated with the cystic activity. Cysts tend to get worse as you approach menopause, particularly if your menstrual cycles are irregular. Fortunately, after menopause, when the ovaries eventually stop hormone production, fibrocystic disease should become less evident and the breasts will become easier to examine. They may remain cystic, however, if certain medications prescribed by your doctor continue to be taken. If you are on estrogen replacement therapy, the cysts may return, but these can be controlled by taking less or a different formulation of the hormones. Close collaboration and discussion with your doctor is very important in order for symptoms of breast pain, cystic disease and lumpiness to be controlled. A lump can also be caused by a fibroadenoma, which is a benign mass of the breast tissue and is more common in younger women. In some instances, fibroadenomas may enlarge over time. Fibroadenomas can be monitored by ultrasound in young women or with mammography for women at the appropriate age for a yearly routine mammogram screening. For any woman who may feel a lump, it is more likely the lump will be benign, but you should always see your doctor for an examination and possible additional testing such as an ultrasound exam. The seriousness of a breast lump can only be uncovered by visiting with your doctor and undergoing age appropriate imaging tests. Pain Breast pain is a common occurrence. Most women have breast pain at one time or another, often more in one breast than the other. Sometimes the pain is only in one breast, and frequently in only one area of one breast. Breast pain is such a common complaint, that it can’t be used as an indication of whether breast cancer is present. Sometimes pain seems to be coming from the breast, when actually it’s really coming from a nearby

anatomic location, such as the shoulder, neck or chest wall (usually caused by arthritis). Women may suffer from costochondritis and this may appear to be breast related pain. For this reason the mammogram is often normal when breast pain is present. Most women feel some breast discomfort before their menstrual cycle starts. This is because the hormones (estrogen and progesterone) stimulate the glandular breast tissue. This may cause a small fluid accumulation in the tissue and can cause the breast tissue to be more lumpy and uncomfortable or even painful. When the menstrual cycle starts, the fluid will be resorbed from the breast and the discomfort should decrease. The underarm area (axilla) drains some of the fluid from the breast so this area may remain uncomfortable for a few extra days. It has been shown that substances which contain caffeine or caffeine related products such as theobromide (chocolate) or theophylline (tea) may worsen the fluid retention in the breast worse. Discontinuing these substances may help decrease the fluid retention. Nipple Discharge Most nipple discharge is not worrisome. However, any nipple discharge should be reported to your doctor if it occurs in one breast only, and is spontaneous (comes out without expressing it). This isn’t usually due to anything serious, but should be investigated. A ductogram (an imaging test to visualize the breast ducts) may have to be performed. The most common cause of this type of discharge is a papilloma (a noncancerous overgrowth of one of the cells lining the ducts). Other causes of discharge may by fibrocystic disease, injury, infection and rarely cancer. Whenever you are having a routine examination with your doctor, it may help to schedule the appointment for a date that will fall after you’ve finished your menstruation and after approximately two weeks without any caffeine. This makes the tissue soft and easier to examine, which helps the doctor considerably. Stamatia Destounis MD, FACR is principal investigator at Elizabeth Wende rochesterWomanMag.com :: march 2013


By Mark Forrest Patrick, CDT VA



With the ownership of a canine companion comes responsibility, investment and commitment. For the past several years as a volunteer at local rescues we often see dogs coming in that have been with a family for several years and now as the family and owners mature the dog becomes abandoned by the family that has loved him/her for years. With the number of animals that are coming into our shelters and rescue groups each day it has put a serious financial and emotional strain on the organizations that are there to assist in time of need. Unfortunately, at the same time that the organizations are accepting your unwanted pets there are pets that experience severe behavioral changes in a shelter environment. That is when the rescue organizations play such an important role in the socialization and care of the pets from the shelters.   How can this happen to a member of the family?  What could have gone wrong that this family pet is now sitting in a shelter or at a rescue organization without the family that he/she came to know and love unconditionally? Our rescue organizations are supported by a volunteer staff and private fundraising to support the abandoned and unwanted animals.Through fundraising they are able to buy food, vaccinations, provide the necessary medical treatment including spaying and neutering. There are several rescue groups that do not have a facility to house several animals and count on foster homes to care for the animals.  This is time consuming and a commitment from them until the animal is adopted. As a community, we need to create awareness of the financial burden irresponsible breeding and large breeding facilities (puppy mills) create for our region. While the breeding is a lucrative business for the breeders and pet stores it creates a serious problem on our community.  When the breeding facilities are not able to sell their puppies they must make a decision on what to do with the animals.  As we recently saw in the news media, dogs are considered a commodity to some and the dogs are disposed of against current New York State laws. As a trainer it is my responsibility to educate and create awareness for you the consumer.  The only way that the greed of irresponsible breeding will stop is through financial hardship from the consumer. As New York State moves to pass legislation creating tougher laws on animal cruelty, neglect, abandonment and breeding facilities we continue to work with local rescues and shelters to place those that have lost their home. The time is now for awareness and financial support to the rescue groups that are doing an amazing job saving the lives of so many left behind.  Do your part and become a responsible pet owner, spay and neuter your pets.  Immunize your pets to avoid costly medical bills from disease. Mark Forrest Patrick, CDT VA owns Tuxedo’s K9 Training Camp, Inc. www.tuxedosk9.com


march 2013 :: rochesterWomanMag.com

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matters ::local business

By Amy Long | Photo by Zoe Gemelli

When the village community of Fairport lost their grocery store several years ago, the residents were left without a local market. Looking for something to do with her time after her kids were in high school, Julie Stolze, a stay at home mom and longtime consultant for May Kay Cosmetics, had an idea.

we bought a peanut mill and we make natural peanut butter in ten flavors like butterscotch, cappuccino, dark chocolate raspberry, and butter pecan.” Her peanut butter has become such a fan favorite, The City Newspaper bestowed upon her the honor of, “Best Nutter Butter.”

“I had been thinking a lot about what I wanted to do with myself after the kids moved on,” said Stolze.

Another interesting feature of Red Bird Market is its delivery service. Instead of battling for a parking space and navigating the crowds at a bigger chain store, Stolze and her crew will deliver groceries to local residents for only $3.00 and a $25.00 minimum “Many of our deliveries are for the elderly who cannot leave the home or who don’t want to go out into the cold during winter. I’m hoping more people take advantage of it. If someone had a sick child we could bring everything they needed right to the door so they don’t have to leave.”

So with a degree and former career in business to guide her, Stolze was inspired to bring a market back to Fairport. In 2008 the Red Bird Market opened its doors for business. While the idea may have been impulsive, the planning and development that went into it was not. Stolze spent a year putting together a business plan, which included extensive interviews with other market owners, working with a local small business organization, and handing out surveys to anyone who would take them. “I found there was a wonderful outpouring from the community for the idea.” Stolze explained. What sets Red Bird apart from the predictable chain store is its support of local farmers and products. “When harvest season comes I work with two farmers to carry as much local produce as I can,” Stolze said. “We have over forty local suppliers that offer for example: honey, jams, syrup, organic pasta made in the village by a resident.” One her personal favorite’s is the “Pierogi Guy,” a local resident who uses his grandmother’s recipe to make unique, handmade stuffings like buffalo chicken and pulled pork. “There’s a real sense of community and supporting the local economy is big here. The Village residents are very supportive and I found that the more local items I add the busier I’ve gotten.” Stolze and her husband have also joined the ranks of local vendors with their own homemade peanut and almond butters. “A couple of years ago


march 2013 :: rochesterWomanMag.com

As a small business owner, Stolze relies on grassroots marketing such as a Facebook page, website, and promotions to reach out to the locals and surrounding areas. They even have a Red Bird Mascot. Her efforts have created a steady stream of regulars who feel like family. “Our regulars are wonderful. I love to chat with a customer, and it’s not unusual to get a hug, or a plate of cookies they made, or share a joke and pictures. We’ve created the kind of environment you don’t find anymore. We don’t rush anybody. We like to talk to everybody. One of my favorite things is when I’m sitting in the office and I hear one of the staff laughing with a customer.” Many communities have struggled with too much growth or a downward economy, leaving their “small town feel” behind. What drives Stolze is her passion for the Fairport she calls, a village. “The reason why I started this and am really sticking with it is because I love the place where we live. I think the village of Fairport is a special place preserving a way of life many young people will never experience. It’s really kind of small town U.S.A. I still love it and I loved raising my kids here. I really want to do my part to keep that going.”

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writes ::reads &

By Kristine Bruneau

Presented by Writers & Books (W&B), the “If All of Rochester Read the Same Book....” program marks its 13th year of bringing people together through a shared reading experience. W&B states that Rochester has the highest per capita participation – more than 120,000 – of all communities who participate in the series. This is significant for a city rich with the history of literacy, learning, creativity, and innovation; a place supportive of its own readers, writers, entrepreneurs, and artists. Previous programs have featured A Lesson Before Dying by Ernest J. Gaines (2001), The Sweet Hereafter by Russell Banks (2002), Kindred by Octavia E. Butler (2003), Peace Like a River by Leif Enger (2004), Servants of the Map by Andrea Barrett (2005), Name All the Animals by Alison Smith (2006), The Buffalo Soldier by Chris Bohjalian (2007), Hope and Other Dangerous Pursuits by Laila Lalami (2008), Jim the Boy by Tony Earley (2009), Bel Canto by Ann Patchett (2010), The Good Thief by Hannah Tinti (2011) and The Madonnas of Leningrad by Debra Dean (2012). This year’s selection for “If All of Rochester Read the Same Book” is the novel Into the Beautiful North by Luis Alberto Urrea, who will visit Rochester to attend several events from March 27 through March 29. I’ve chosen this year’s novel plus three random books from the program to review. Category: If All of Rochester Read the Same Book... Into the Beautiful North by Luis Alberto Urrea (March, 2013)

Inspired by watching the classic western The Magnificent Seven, 19 yearold Nayeli embarks upon a quest to recruit seven men from the U.S. who will defend and repopulate her Mexican hometown. While the storyline mirrors the movie, which is based on the classic sword-fighting epic The Seven Samurai, Urrea creates memorable characters, especially the wandering samurai Atomiko, and engaging subplots. Despite its dark beginning, Into the Beautiful North is a surprisingly fun frolic in pop culture, social commentary, subversion, and humanity. The Madonnas of Leningrad by Debra Dean (March, 2012)

The Madonnas of Leningrad is the fictional story of Marina, an elderly


march 2013 :: rochesterWomanMag.com

Russian woman slipping uncontrollably into dementia. However, Marina recalls exquisite details of Fragonard’s “The Stolen Kiss,” and imagines the thoughts of the young girl being kissed by a suitor in the painting. As a guide at The Hermitage, Marina toiled with staff to save 1.2 million museum artifacts from destruction during The Siege of Leningrad. While taking refuge, Marina built a memory palace to remember the paintings that once adorned the museum. Like a docent, Dean skillfully moves us through Marina’s memories as the disease consumes her mind. Jim the Boy by Tony Earley (2009) With its quiet, simple, layered prose, Jim the Boy offers a fable-like tale of a fatherless ten-year-old boy growing up in a dusty, rural, southern town during the Great Depression. Raised by his mother – who’s pining for her dead husband – and three stand-up uncles, nothing amazing or exciting happens. If you’re not a fan of downtempo literature, skip it. However, there’s a gosh-darn, aw-shucks quality that’s endearing. I often found myself moved to the brink of tears as Earley revealed a sad, yet beautiful world through a young boy’s eyes. Kindred by Octavia E. Butler (2003) How could anybody be a slave? It’s a question put forth by the late Octavia Butler in Kindred, a work of science fiction using time travel as a dramatic storytelling device. When Dana, a young black woman, finds herself timetraveling between her modern life and that of her slave-owning ancestor Rufus, she experiences the truth and consequences of slavery firsthand. Because of Dana’s actions, a free-born black woman will become Rufus’ slave – and her own grandmother. A cautionary tale that explores the dystopia of a black woman in a hostile society, Kindred is important to all women. For more than two decades, Kristine Bruneau has made a career from writing and communications. Her commentaries, stories, and reviews have appeared in a variety of regional and national publications. She posts regularly to her Mommy Musings blog – a mash-up of commentary, humor, and insights on motherhood, love, and life at kristinebruneau.com.

traffic jam ::wisdom in a

By Angella Luyk Dear Angella, I have recently started networking and have been told I need to give an introduction speech. I am scared to stand up and talk about myself in front of strangers. In my mind I know what I am going to say and somehow all the wrong words come out. I listen to everyone else and they seem to know some secret to making this easier. What can I do? - Jeanne Dear Jeanne, There is only one chance to make a first impression. In business, this is known as your introduction, a.k.a. infomercial. So, dressed in full confidence, you enter a room full of people whom you have never met and as you realize it’s your turn to speak, your confidence plummets, you stumble on your words. The secret lies in learning to break this introduction into three simple parts: beginning, middle, and end. Start by stating your name and the name of the company you are representing. Exhume pride and confidence by taking a breath, standing up tall, speaking slowly and clearly. Even if no one else is standing, this will help you project your voice clearer. This in turn gives you a sense of authority and allows you to breathe easier. Think of the middle as the meat and potatoes of your talk. You have a few options here. You can speak about the services you offer or how your company is different from others. Do you have any certifications or special training? Is your company offering any specials for the month?  You can lead with a question, a billing professional may say, how many of us have found errors in the invoices you were about to send out? Finish the question with how you can help, or fix the problem. At XYZ billing, we double check all invoices before we send them out. With only a short amount of time deciding what to say is imperative. Look at who is your audience; are they predominantly sales people, small business owners or management? You have to make your business their business, how will your product/service make their life better? How can you solve a problem they are having. People want you to fix their pain, that’s when you make a sale.  To wrap up, you need to tie it all together. Repeat your name and company name, along with a tag line.  A tag line is also known as a catch phrase; a few words that relate to your business. An example is the one I chose for my janitorial business, “at Midnight Janitorial, we don’t cut corners, we clean them”. This conveys to the listener my concern and care about what I do and my company. The goal is to be remembered and make them want to call you. The most important point of all this, less is more. The time frame for most infomercials is around 15 seconds, which is about 14 seconds longer than it takes to form an initial judgment. This is not a time to make a sales pitch or tell your life’s story. When you first start to give your infomercial, you will be nervous. The key is not to let it show. Don’t be afraid to write your speech out and practice it. Practice with your friends in a non-threatening environment. Let them critique you and perfect your style. When you are comfortable, venture out into the networking world and let them hear what you have to say. Watch and listen for what people are reacting to. Keep up that good work and in time you will be a pro. Have a question for Angella? Send it to Angella@wisdominatrafficjam. com or check out her businesses at www.onestoprochester.com and www. wisdominatrafficjam.com

Financial Independance, Long Term Results

Look for us to

"ask the experts"

at The Ulimate Women's Exhibition ON SATURDAY, JUNE 8TH, 2013


ARTS & CRAFTS Friday, April 26th • 3pm-7pm Saturday, April 27th • 10am-5pm Sunday, April 28th • 10am-5pm To be held at the spacious indoor

CANANDAIGUA CIVIC CENTER 250 North Bloomfield Road Canandaigua, NY 14424

90 Artisans • Kids Corner • Spring Decor Daily Garden Seminars Specialty Food • Regional Wine & Beer “A little madness in the Spring is wholesome, even for a Queen.” – Emily Dickinson

SPONSORS: Presenting Sponsor:

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Advanced technology. Exceptional care F.F. Thompson Foundation

350 Parrish Street Canandaigua, New York 14424

$5 Admission 12 and Under Free Presented by the Thompson Guild. “A Time for Sunshine… Flowers and You!”




Rochester Woman Magazine

RWM’s Go Red Ladies’s Night Benedetto’s Restaurant was “painted” red on Thursday, February 7th as RWM hosted a launch party for the March issue which celebrated the National Heart Association’s Go Red For Women Campaign. Attendees enjoyed snacks and appetizers provided by Benedetto’s, live music by Chris Hadlock plus DJ ET spinning tunes in the bar. Cover girl Ginny Ryan from 13Wham along with her co-anchor Doug Emblidge stopped by to support the event. Several local vendors were also on hand including Party Gals, Lisa’s Boutique with a Heart, Salon Bella Vita, Glow Sunless Tanning, Mary Kay Cosemetics and Rochester Athletic Club.

The 27th Annual Chocolate Ball On February 9th, over 400 people attended the Epilepsy Foundation’s 27th Annual Chocolate Ball at the Riverside Convention Center. The theme of this year’s ball was “A Black & White Affair”. Guests sampled and then voted on magnificent cake creations by local pastry chefs. Attendees also had the opportunity to purchase a chance to win a diamond necklace valued at over $2,000 donated by Richard’s Fine Jewelers. The MC for the evening was 13Wham’s Don Alhart who, to everyone’s surprise, picked up a guitar and joined the Skycoasters in a rousing rendition of Johnny B. Goode. Funds raised at the Chocolate Ball go to support education efforts regarding epilepsy and seizure first aid, short-term counseling program for newly diagnosed individuals, and Camp EAGR, residential summer 54 march 2013 ::for rochesterWomanMag.com camp kids with epilepsy.

BLACK WHITE Saturday, April 13th from 7 to 11pm at The Strathallan Hotel on East Avenue The bachelor and bachelorette auction will include 10 males and 10 females with all of the proceeds going to benefit Aids Care of Rochester. Each couple in the auction will receive a gift certificate to enjoy at a local restaurant. Guests will enjoy the auction’s MC comedian Pam Werts, goodie bags, free appetizers from Char, drink specials, music from DJ E.T., incredible auction items from various local businesses to bid on and room specials for anyone wishing to stay overnight at the newly remodeled hotel.


WOMAN magazine





24 27

Tickets are $20ea. and space is limited to the first 200 guests. For More Info Or To Purchase Tickets, Please Contact: Kelly Breuer at 585.727.9120 or kelly@rochesterwomanmag.com

MAG Members’ Opening Party: It Came from the Vault Organization: The Rochester Memorial Art Gallery Time: 8:00PM to 11:00PM Where: 500 University Ave, Rochester NY Website: mag.rochester.edu/ Casino Night featuring the comedy of Pam Werts Organization: Rochester Woman’s Network Time: 5:30PM – 9:30PM Where: Harro East Ballroom Website: www.rwn.org March Madness Boutique Crawl Organization: Center for Youth Time: 5:00pm to 10:00pm Where: Starts at The Gallery Store at the Memorial Art Gallery Website: www.fashionweekofrochester.org


A Toast to Spring Wine Tasting Organization: Children Awaiting Parents Time: 7:00pm to 9:30pm Where: Radisson Riverside Website: www.capbook.org/ The Home and Garden Show Organization: The Rochester Home Builders’ Association Time: 10:00AM to 5:00PM Where: The Rochester Riverside Convention Center 123 East Main Street 14604 Roc The Runway VIP Party Organization: Roc The Runway & Rochester Woman Magazine Time: 6pm-10pm Where: Murphys Law - Alexander & East Ave.

For More Information On This Event, Please Visit: www.wdkx.com facebook.com/WDKXWomenforWomen Or Email Us At women4women@wdkx.com


WOMAN magazine

Dont forget March 25, 2013 POWER YOUR POTENTIAL


WOMENS LEADERSHIP CONFERENCE www.rit.edu/womens conference/

Part of Women’s Month Celebration at RIT

Gordon Field House | RIT Campus Doors open at 2:00PM

Presented by the Rochester Institute of Technology Office for Diversity & Inclusion ING Foundation Iberdrola E. Philip Saunders College of Business Canandaigua National Bank & Trust College of Liberal Arts Center for Campus Life College of Imaging Arts & Sciences

Promotional Sponsors: 103.9 WDKX and Women For Women

Rochester Institute of Technology Lomb Memorial Drive, Rochester, NY 14623




Inspire rochester women

Amber Johnson

Director of Annual and Corporate Giving for the Wolf Foundation By ashley cooper | Photos by zoe gemelli

When Amber Johnson met her husband Christopher at the end of 2008, he was preparing to transition into civilian life after a decade of service in the US Army. He had been deployed on tours in both Afghanistan (2003-2004) and Iraq (2005-2006; 20072008) and was therefore unable to undergo proper testing after experiencing puzzling, ongoing symptoms. After returning to the States, Chris learned that he had sustained a traumatic brain injury (TBI) and finally received a diagnosis of Post-Traumatic Stress Disorder (PTSD). In 2009, he decided to officially retire from the armed forces where he had fulfilled the roles of, among others, an artillery forward observer.

Amber quickly learned that for her husband, achieving a newfound sense of normalcy was not a transition he could simply “ease into.” “When he got out of the military, we realized the things caused by the PTSD and traumatic brain injury were what made him a really good soldier—the hyper-vigilance, always being aware of the next threat, always being on guard, never relaxing,” explained Amber. With the challenges accompanied by Chris’s dual diagnoses, even finding a civilian job was impossible, adding more stress to the Johnson family. “Financially, we were on a downward spiral,” said Amber. “He [Chris] had a lot of depression, anxiety, guilt and survivor’s issues from losing guys he had served with. Even if he had been able to find a full-time job, he was too stressed to function.” As the spouse of a veteran coping with PTSD, Amber explained that in those months prior to receiving treatment, she had much to cope with herself. Constantly anticipating an outbreak from her husband, Amber developed a sense of hyper-vigilance herself attempting to curb her husband’s triggers. She recalled the days of leaving for work with a hovering unease, perpetually concerned that Chris might not be there when she came home. After seeking numerous treatment options for her husband with no luck, Amber stumbled upon “Warrior Salute”—a program newly established by CDS Monarch that serves to assist veterans and their families in multiple capacities including transitional housing, employment training, and various forms of individualized therapy. In 2010, Chris would be the third veteran to enter the program. “Actually, we didn’t come right away because it sounded too good to be true,” said Amber of “Warrior Salute” in Webster, New York. “We finally came down and they walked us through a tour of the whole building and explained the program to us. It really still sounded too good to be true.” “I remember turning to the program manager at the time, trying to call his bluff, and said, ‘If this program is what you say it is, we’ll be down here in two weeks,’ thinking he would stutter and catch himself. He said, ‘Alright. I’ll be in touch.’” (continued on page 60)

rochesterWomanMag.com :: march 2013



“If it’s too good to be true, then it probably is.”


Debra Martin

Assistant Attorney General in Charge of Eric T. Schneiderman’s Rochester Regional Office By Stephanie Williams | Photo by jenniffer merida

“We must not be defined by what we do, but we must be what and who we are, then only happen to do what we do!” ― C. JoyBell C. If there’s one cliché Debra Martin probably finds herself saying the most on the job, it would have to be, “If it’s too good to be true, then it probably is.” As the Assistant Attorney General in Charge of Eric T. Schneiderman’s Rochester Regional Office, the 2013 Athena Award Finalist finds her role to be the most satisfying of her multifaceted career in public service. “I’ve been practicing law for over 25 years and every job I’ve had, I’ve used it as a way to either further myself in my profession or contribute to society in a variety of ways,” says Martin. “Mr. Schneiderman has a passion for helping the citizens of New York and it’s rewarding to help him carry out his mission.” Martin’s eyes beam as she explains a number of scenarios she handles in her office daily- her favorites amongst the Attorney General’s initiatives upholding Economic Justice throughout the state. She exclaims that she could talk to us all day about the common scams coming across her desk daily that so many locals young and old can fall prey to. “The volunteer college students staffing our office’s consumer fraud unit receive over 10,000 calls every year from citizens with any problem from needing help getting their money back after purchasing a lemon from a car dealership to getting a security deposit returned from their landlord or the common consumer scams to contractors neglecting to show up. Basically, we can help with anything involving buying or entering into a service contract.” Martin is particularly proud of a recent initiative that didn’t come to her attention through a concerned citizen, but through a string of personal experiences between she and her coworkers. We all started to wonder why custom framing at a popular chain of craft stores was always 50 percent off,” says Martin. After some research they had found the company was implementing continuous sales, a subtle – and illegal – consumer trick where a full price product or service is advertised as a sale price. Martin played an intricate role in negotiating a settlement with the company, which included $1 million worth of gift cards sent to school art programs throughout New York. “It was a great resolution to give restitution to consumers and it was even more heartwarming when the Thank You notes drawn with crayons and glitter pens started pouring into the Attorney General’s office.” Martin understood in 2008 when she began working for Mr. Schneiderman that there would be some tough sacrifices, including saying “no” to supporting some organizations in order to devote herself more wholly to esteeming others. “Unfortunately because the Attorney General’s office oversees and regulates nonprofit organizations, I am unable to continue with my volunteer work,” says Martin. Her knockout resume features decades of enviable civic activities including sitting on the Boards of the Rochester Children’s Nursery, Friends of the Women’s Rights National Park in Seneca Falls, and


march 2013 :: rochesterWomanMag.com

(continued on page 60)

::rw i

“Driven by a moral imperative to fight injustice...”


Pat Mannix Local Activist

By Elizabeth Sterling | Photo by Zoe Gemelli

Late last spring, while traveling through the village of Pittsford during the lunch hour to return some overdue library books, I spotted them: protesters with placards outside the Bank of America, and I was stunned. Protesters in Pittsford? Seriously? I thought to myself, I have got to check this out. After parking my car, I walked towards a live version of the scenes many of us had been viewing for months on the local and national news. And that is when I spotted her-- a petite lady receiving hugs and pecks on the cheeks from her friends as they joined the fray to rebel. I asked her who she was and what they were doing. Self-effacing, modest, but unafraid to agitate while sticking to the point, I got my answer: she was Pat Mannix. As we continued to talk, she is getting distracted by her well- wishers, so she handed me a fact sheet with her name and email address. Unlike most casual encounters, I decided to truly follow-up and we did get together for the proverbial” coffee talk. On that particular day, she was working with the Band of Rebels, co-conspirators in the fight for social and economic justice, but her history as a community organizer and activist has stretched over 30 years. Mannix became a local activist after visiting St. Joseph’s House of Hospitality, when she was in her 40’s, and at that time, she was a middle class mother raising her kids. She had never before witnessed people living like this, nor had she been forced to think about the cause of poverty and income inequality. While many politically active individuals boast about their credentials, Mannix is proud to admit that she attended Ms. McCarthy’s business school to train as a secretary. And she is equally convinced that it was this education that taught her how to be the great organizer that she is. Pat Mannix’s community -organizing career arc began with St. Joseph’s House of Hospitality first as a volunteer, then a board member and later as the interim director. She has an extensive list of accomplishments and experiences that are equally impressive: •Peace issues for the Rochester Peace & Justice Education Center, the local chapter of Clergy & Laity Concerned. PJEC is now part of Metro Justice. •Homelessness for Catholic Charities which is now Catholic Family Center; she developed the Parish Shelter Network. •She was a founding member and first president of the Abundance Cooperative Market as well as a founding member of the Genesee Valley Organic Community Supported Agriculture group. Mannix is a current member of the Friends of the Rochester Public Market. •Mannix is also a core member of Moving Beyond Racism and coordinates their monthly book group, as well as a member of the Conversations About Race team. •Ongoing economic issues with the Band of Rebels of which she is a founder and core member •Board Member of The Coffee Connection Fair Trade working with and on the board of The Coffee Connection. (continued on page 60)

rochesterWomanMag.com :: march 2013


Amber Johnson




Two days later, “Warrior Salute” confirmed their faith in Chris’s recovery. Amber put in her notice at her previous job and the Johnsons moved from Watertown to Webster in two and a half weeks’ time. Chris made astounding progress. “Warrior Salute” is designed as an individualized program, with the best interest of the family in mind. Chris was able to receive the therapies needed for rehabilitating his TBI as well as in learning to buffet PTSD which included aquatic, physical and relaxation therapies. He was able to work 1-3 hours per day in the vocational training program, which helped him to land a full-time job five months later in a manufacturing company. Chris even learned to play the guitar!

debra martin

Pat Mannix

the Pittsford Community Library, where she led the construction of its current location.

According to Colin O’ Malley, the current director of Metro Justice, Pat Mannix is “driven by a moral imperative to fight injustice.” She is one of the most dedicated members of their Racial Justice Committee and is a workshop presenter for their racial justice workshops.


“The Pittsford Library was a wonderful volunteer job that led me to think that I would like to contribute to society in a wider fashion through my job. My current job is so rewarding and so much broader in focus – I’m not only intellectually stimulated but I’m empowered to reach a greater amount of people statewide, whether protecting consumers from illegal sales practices or keeping guns out of the wrong hands.”

As a 2011 graduate of the “Warrior Salute” program, Chris is now attending classes at Monroe Community College, aspiring to obtain a degree in business. Amber is now an employee of CDS Monarch, serving as the Director of Annual and Corporate Giving for the Wolf Foundation.


In celebrating with the Susan B. Anthony spirit, it may be important to remember that Pat Mannix and her contemporaries were seen as being immoral for suggesting that women have the right to vote. However, they additionally stressed the importance of giving voice to one’s concerns, and like Susan B. Anthony, Pat Mannix is willing to question the status quo. She is never directly antagonistic and remains personable, but she still requires that those whom surround her provide answers to questions they may not realized that they should have asked.

Today Chris and Amber are thriving in the Rochester community, enjoying the local theatrical productions, and even the occasional Red Wings or Amerks game. The couple continues to share their story with the public, hoping that veterans and their spouses in like situations will be inspired to confront the social stigma and seek treatment at “Warrior Salute.”

ÒStars & StripesÓ Original Print Now Available!

ÒStars & Stripes,Ó an original hand colored 22Ó x 28Ó print series by Rochester artist Greg Polisseni, is now being offered to beneÞt CDS MonarchÕs Warrior Saluteª Program. Inspired by our VeteransÕ sacrifice, the artist chose to create a limited edition print to help those soldiers who are in crisis and in dire need of services offered by Veteran programs like CDS MonarchÕs Warrior Saluteª. Artist, Greg Polisseni, signs one of the limited number of hand colored prints created to beneÞt The Nucor House of the Warrior Saluteª Program. (below).

Artist, Greg Polisseni, signs one of the limited number of hand colored prints created to beneÞt The Nucor House of the Warrior Saluteª Program. (below).

The Nucor House in Penfield, NY is CDS MonarchÕs first transitional home for Veterans, diagnosed with TBI and/or PTSD, who are enrolled in Warrior Saluteª.

© Tammy Swales

ÒAt CDS Monarch, it is part of our mission to help Veterans with Traumatic Brain Injury and/or Post Traumatic Stress Disorder and their families, regain their lives as happy and productive members of our community.Ó

Contact: 1115 E. Main St Rochester, NY 14609 585-202-6909 SCFineArtGallery.com

“When women’s true history shall have been written, her part in the up-building of this nation will astound the world.” - Abigail Duniway


In the fresh afterglow of the Civil War, this Rochester native was born in 1865 to William and Ellen (née McDermott) Gleason. Her parents had been Irish emigrants who had opened a machine shop shortly before their eldest daughter’s birth. William Gleason had been briefly married once before, and thereafter a widower; he had one son from the early marriage, Kate’s older half-brother Tom who was raised as his father’s protégé in the machine and tool business.


Catherine Ansolm “Kate” Gleason dared to enter the forbidden realm of academia in the 19th century United States, when university occupants were predominately eager young men on the ‘Industrial Age’ bandwagon. In fact, even Gleason’s choice of study seemed to baffle her contemporaries as she became the first woman admitted into Cornell University’s mechanical arts program. Gleason, who was all of nineteen at the time, was already a seasoned businesswoman after having held a bona fide bookkeeping position at her father’s company---Gleason Works (perhaps you’ve heard of it?).

By Ashley Cooper

As a child growing up in the ever-progressing flour city, Gleason defied gender roles, having a tendency to be highly inquisitive, unusually active and headstrong. Her passion for equal rights between the sexes was undoubtedly fueled by her forward-thinking parents. She enjoyed reading books upon the subject of engineering, continually captivated by the way things work. A tomboy, Gleason so desperately endeavored to be the replacement son her father yearned for after Tom passed away of typhoid fever. She became an engineer, one of the first female engineers in the nation as matter of fact, in 1877 and learned her father’s trade with ease. Gleason proved to be an invaluable asset to Gleason Works in her pre-teenage days. Although financial hardships in the family business prevented Gleason from graduating, she eventually resumed studies at the Sibley College of Engraving and Mechanics Institute (which we now identify as the Rochester Institute of Technology) closer to home. By 27, she became head of sales at Gleason Works and helped design a state-of-the-art gear cutting machine that Henry Ford called, “the most remarkable machine work ever done by a woman.” A savvy business woman, Gleason globalized her father’s factory after she took the initiative to tour Europe, successfully spreading sales overseas and returning with demands from Germany, Scotland, England and France. Today, three quarters of Gleason Works’ sales come from global orders. One of Gleason’s most trusted advisors was leading suffragist Susan B. Anthony, who was also a friend of her mother’s. At the age of 48, Gleason went on to work for the Ingle Machining Company and a year later became the first woman to be granted membership in the American Society of Mechanical Engineers. Adding to her extraordinary curriculum vitae (and impressive list of “firsts”), Gleason became the first female president of the First National Bank of East Rochester in 1917. While in Rochester, Gleason championed the development of eight companiesone of which was construction-based and served to build homes for the city’s middle class inhabitants. These cost-effective homes became models for future developments; many of the homes that were constructed under Gleason’s prompting still stand. After traveling in California in the early 1920’s to engage in a building project in Sausalito, Gleason’s efforts were curbed when the city condemned the property. Never one to be deterred by obstacles, Gleason continued in her travels and pursuits to establish cost-effective housing developments. Interestingly, Gleason purchased land in South Carolina in order to provide an exclusive resort for artists and writers. The property, which was located on the Sea Islands, was eventually overseen by her younger sister. Eventually, Gleason landed in a town in France in the wake of World War I and helped to restore it in its devastation. Gleason died of pneumonia on January 9, 1933 at the age of 67. Rochester was to be her final resting place. She was buried at the Riverside Cemetery; her epitaph reads, “Possum Volo” meaning, “I can, if I will.” An estate worth $1.4 million left after Gleason passed away, was divided among various entities within the city of Rochester. Among the beneficiaries were Rochester Institute of Technology, local parks and libraries and a special fund in Gleason’s name for Gleason Works employees; the Kate Gleason College of Engineering was also founded in her honor. rochesterWomanMag.com :: march 2013


GREG POLISSENI Breaking Free Cody Kroll


Opening Reception: Friday May 3rd 5pm - 8pm

© Tammy Swales

1115 E. Main St Door #7 Suite 310 Rochester, NY 14609 ¥ 585-202-6909 Fine Art Gallery ¥ Artist Management Appraisals ¥ Consignment ¥ Framing www.scÞneartgallery.com www.ramonsantiago.com


Full of Flavor

When you live at Chapel Oaks, you’ll find so much of what you love. Enjoy fantastic food, prepared daily by our own chef and served in our beautiful dining room. You’ll also find well-designed apartments with all the amenities...granite countertops, stainless steel appliances...helpful, caring staff...and a wide range of fun No Person2nFde activities. There’s no entrance fee, and e. residents have priority access to multiple Save Thousands! lifestyle and care options. Which means all you have to do is enjoy your retirement.

Upscale Renovations !

Call us today at 585.697.6606 to schedule a complimentary lunch and personal tour—we’d love to show you around.

1550 Portland Avenue Rochester, NY 14621 www.ChapelOaks.net


The Cherry Ridge Advantage When you live in a cottage or apartment at Cherry Ridge, you’ll live in a beautiful, maintenance-free home surrounded by friends and activities. And while you’re enjoying this wonderful lifestyle, you’ll feel secure, knowing you have priority access to the rest of St. Ann’s Community care levels should you ever need them. Put worry behind you and enjoy carefree living! Call us today at 585.697.6701 to schedule a complimentary lunch and personal tour—we’d love to show you around.

900 Cherry Ridge Boulevard, Webster, NY 14580 www.CherryRidgeCommunity.com

Profile for Rochester Woman Magazine

RWM March 2013 Issue  

Our March issue celebrates Women's History Month with the women behind the High Falls Film Festival on the cover.

RWM March 2013 Issue  

Our March issue celebrates Women's History Month with the women behind the High Falls Film Festival on the cover.