women owned businesses
I Can If I Will
the story of kate gleason
continuing ms. anthonyâ€™s legacy
f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n
rochesterWomanMag.com :: march 2013
w w w. r o c h e s t e r w o m a n m a g . c o m
Kitty Van Bortel is proud to announce the grand opening of
Van Bortel Chevrolet Located in Macedon, New York, 3 minutes east of Walmart on Route 31. A special thank you to the McLouth family for 55 years of service as a Chevrolet dealership, and the very gracious transition from their family to ours.
CALL, CLICK OR COME IN TODAY Rt. 31, Macedon, NY : 315 986-4401 : 800 265-7174 : www.vanbortelchevrolet.net
SPECIAL FEATURE: Women’s Hall of Fame
QUEEN OF ARTS
FOR A GOOD CAUSE
SPECIAL FEATURE: Dr. Margarita Guillroy
COVER STORY: High Falls Film Festival
SPECIAL SECTION: Woman Owned Businesses 29 FITNESS CORNER
LOCAL BUSINESS MATTERS
RWM READS & WRITES
WISDOM IN TRAFFIC JAM
SPECIAL FEATURE: Kate Gleason
A comedy about books and the people who love them.
February 19 - March 24 When the members of a devoted book club become the subjects of a documentary filmmaker, their intimate discussions of life and literature take on new meaning with the camera rolling. Add in the unexpected arrival of a provocative new member and the sudden inclusion of some questionable titles, and long-standing group dynamics take a hilarious turn. This engaging play is sprinkled with wit, joy and novels galore! Written by Karen Zacarias Directed by Sean Daniels
2012-2013 Wilson Mainstage Season Sponsor: WITH ADDITIONAL SUPPORT FROM
(585) 232-4382 | www.GevaTheatre.org | Discounts for groups of 10 +
Kelly Breuer Barbara McSpadden
associate editor Ashley Cooper
Creative DIRECTOR Kelly Breuer
Letter from the PUBLISHERS
“For what is done or learned by one class of women becomes, by virtue of their common womanhood, the property of all women.”— Elizabeth Blackwell
The origin of Women’s History Month dates back to 1978 when Women’s History Week was celebrated in Sonoma California. Three years later, in 1981 congress passed a resolution officially proclaiming the week of March 8th as Women’s History Week, finally a few years later in 1987, the resolution was expanded to create a month long celebration of women who have made history. The celebration continues more than 25 years later.
Rome Celli Zoe Gemelli Jenniffer Merida John Schlia Brandon Vick
In honor of women’s history month this year, we are celebrating the women that will bring us the High Falls Film Festival next month. This year the festival returns to its original theme featuring the cinematic achievements of women. We caught up with three of the women who have the monumental task of bring the festival together — Mary Howard, Kate Dobbertin Bernola and Kathy Goll. Read all about the festival on page . Rochester has been home to a number of famous actors through the years, probably none more famous than the beautiful Louise Brooks. Affectionately known as Lulu to her friends, Brooks became a sensation in the roaring twenties, even joining the famed Ziegfeld Follies. Read her remarkable story on page . Who doesn’t love cookies? And what could be better than supporting a great cause while you enjoy the tasty treats? On page  we profile The Darn Good Cookie Company. This incredible bakery on Monroe Avenue features a wonderful selection of cookies and all of the proceeds go to benefit East House. The next time your sweet tooth gets the better of you this might be the place to go! Small “mom and pop” grocery stores are pretty much a thing of the past, but not in Fariport. The Red Bird Market is owned by Julie Stolze and features local products and friendly, personal service. Where else can you go to a market and have the owner great you at the door by name? Read about the local gem on page . Spring is here everyone! The days are getting longer and the temperatures are going up. Remember to take Rochester Woman Magazine with you as you head out to enjoy the beautiful days ahead. We will be hosting and attending many events in the coming months, make sure to go to our Facebook page to stay find out all about them.
Contributing Writers Jenn Bergin Kristine Bruneau Rebecca Even Joan E. Lincoln Amy Long Angella Luyk Maureen “Katie” Male Mark Forrest Patrick Nicole Shein Elizabeth Sterling Brandy White Whitbourne Stephanie Williams
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On our cover are the women bringing the High Falls Film Festival to life: (from left to right) Kathy Goll - Festival Manager, Kate Dobbertin Bernola Director of Programming, Mary Howard - Executive Director. Photos were taken on location at the Little Theater by ROCImage.com, with hair provided by David Gerard, and makeup by Maria Rivaldo.
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etc... march movies...
When small-time magician Oscar Diggs (James Franco) pulls one flimflam too many, he finds himself hurled into the fantastical Land of Oz where he must somehow transform himself into the great and powerful wizard— and just maybe into a better man as well.
Superstar magicians Burt Wonderstone and Anton Marvelton have ruled the Las Vegas strip for years, raking in millions with illusions as big as Burt’s growing ego. But lately the duo’s greatest deception is their public friendship, while secretly they’ve grown to loathe each other. Facing cutthroat competition from guerilla street magician Steve Gray, there’s still a chance Burt and Anton can save the act if Burt can get back in
A prehistoric comedy that centers on the caveman Crug, who cautiously leads his family beyond his comfort zone after an earthquake destroys their home. While attempting to navigate the dangerous and unfamiliar world, Crug butts heads with a nomad, who charms Crug’s clan — especially his eldest daughter — with his (relatively) modernminded ways.
When the White House (Secret Service Code: “Olympus”) is captured by a terrorist mastermind and the President is kidnapped, disgraced former Presidential guard Mike Banning finds himself trapped within the building. As our national security team scrambles to respond, they are forced to rely on Banning¹s inside knowledge to help retake the White House, save the President and avert an even bigger disaster.
CFC’s Annual St. Patrick’s Day Gala
By 2017, the Catholic Family Center will have approached its centennial year; a significant milestone in terms of longevity. For nearly one hundred years, CFC, now the largest of Catholic-based organizations among those in the surrounding Diocese, has supplied Rochester families with a full range of comprehensive services. In its earliest years, CFC (then known as the Catholic Charities Aid Association of Rochester) reached out to lowincome families, found work for former prison inmates, provided care for single mothers and relieved immigrants. After merging with the Genesee Valley Office of Social Ministry as well as the Catholic Youth Organization in the eighties, the organization evolved to the wellrounded CFC—and is now strengthening the community more than ever. Today the CFC serves individuals and families with multifarious programs including employment aid, homeless shelters, refugee assistance, adoption and foster care, counseling and behavioral health, advocacy for the aging population, youth outreach and more! On Friday, March 15, the CFC will be hosting the annual St. Patrick’s Day Gala at the Rochester Riverside Convention Center. This year’s honorees include Saint’s Place and Colleen Knauf, who will receive the prestigious CFC award for their outstanding devotion toward the betterment of the society around them.
The event will be marked by dancing and entertainment as well as fine dining; an auction is also in position to take place: proceeds go toward supporting and expanding the programs of the CFC. The evening will begin at approximately 6:30pm with an elegant cocktail reception. To purchase tickets and/or become a sponsor for the St. Patrick’s Day Gala, please visit www.cfcrochester.org/gala. Guests should also be mindful that the gala is black tie optional.
March Madness Boutique Crawl
March Madness has a special meaning for sports enthusiasts in our country, but this year Fashion Week of Rochester offers its own version. Building on the popularity and success of the annual Boutique Crawl, the Fashion Week of Rochester added another Crawl, this time in celebration of spring and summer fashions and to get women out into the stores while their significant others are busy watching basketball. What could be more fun than giving sports widows a chance to shop! The Boutique Crawl does a great deal more than give women a chance to shop and more than the opportunity to support homeless youth programs, it gives the Rochester and Monroe County economy a major boost. With boutiques located in four major shopping corridors across our community, the Boutique Crawl in 2012 leveraged more than $75,000 worth of sales in a three day period. Retailers expect another boost this March, and at a time when everyone is ready for a make-over and some fun. The list of the boutiques is diverse and ranges from smaller boutiques on Park Avenue to some larger stores in Pittsford and Brighton. A complete list of participating boutiques can be found at www.fashionweekofrochester.org.
The March Madness Crawl starts at 5 pm and ends at 10 pm, with The Gallery Store at the Memorial Art Gallery, as the perfect way to begin or end the evening. Each site will feature refreshments and the $20 ticket price includes transportation. Tickets are being sold at Arena’s Florist on East Avenue, Panache, A Step Apart and Suzanne’s Distinctive Fashions. On the day of the Crawl, $10 tickets without transportation can be purchased at the Gallery Store at the Memorial Art Gallery.
chatter ::platter 8
february 2013 :: rochesterWomanMag.com
Itacate Authentic Homestyle Mexican Fare
By Nicole Shein | Photos by Brandon Vick Just off the main drag in Penfield
is a funny little restaurant with a steep driveway and two entrances. Which way you come in doesn’t matter, since both doors lead to the same cozy, colorful interior, welcoming staff, and mind-blowingly delicious Mexican food. This is Itacate, where owner Jose Abarca serves authentic but simple dishes made from recipes that have been passed down through the generations. “This is not fancy food,” Abarca told me, as we sat together over cups of creamy, rich Mexican hot chocolate on a blustery evening as the restaurant’s patrons began to trickle in. “This is what we ate at home. Itacate serves my mom’s chiles rellenos, which were my grandma’s chiles rellenos.” Just then, a little boy in a furry winter hat steps into the room with his father, and Abarca excuses himself to greet the two with hugs and handshakes—a gesture that says as much about the authentic, family-friendly atmosphere of Itacate as anything I could write. Later, the man will tell me that he and his son come here every week, religiously, and that his son likes the salsa so much that he has been known to drink it from the bowl. After just one chip dipped into said salsa, I had to concur. It was robust and addictive, with the ideal level of heat. I also tasted a classic pico de gallo and a salsa verde, and had a hard time deciding which I liked best. When Abarca brought me a bowl of that day’s beans, however, I abandoned the salsa in favor of these. Seasoned with chipotles in adobo, the beans sang with rich, smoky taste. They were the perfect blend of creamy and chunky—not quite whole, but not exactly refried either. Even as a parade of dishes made its way to my table, I kept sneaking forkfuls of these beans. And what a parade it was! A spicy tortilla soup with chicken, crema and fresco cheese; a bisque of chayote squash and poblano, light green and lightly spiced; a traditional tamale with ancho pepper-seasoned pulled pork wrapped inside homemade corn masa dough; a dish of lemony guacamole made with onion and tomato. Then came the enchiladas. One was a traditional red (rojas), while another boasted a rich, deep brown mole sauce, its slight hint of bitter chocolate well balanced by the filling of chicken, onions and cheese, and the drizzle of crema (Mexican sour cream) that topped it. The third enchilada, a verde version, was stuffed with more of the shredded pork that had graced the inside of the tamale. Next was a quesadilla made from a small, folded corn tortilla, crispy and chewy at once, with melty Chihuahua cheese and flavorful chorizo tucked inside. Have you ever had a torta? I hadn’t, until Abarca brought me one of Itacate’s chicken and chorizo tortas. It’s a little like a toasted Mexican sub, with lettuce, tomato and guacamole all tucked into a crisp-crusted roll. Just as I was polishing off the last of the beans, and the last of the guacamole, and the last little chunks of queso fresco and Chihuahua cheese that Abarca had set out for me to taste, and the last of the chips and salsa, there arrived a hollowed-out half coconut shell, filled with coconut sorbet. If you like coconut, you have to try this. It simply tastes like the essence of the tropical fruit, only frozen. Itacate also offers a number of special entrees from various regions of Mexico, along with an ala carte menu of all the old faves: tacos, burritos, enchiladas, ceviche, and chiles rellenos. Save room for a Mexican soda and some homemade flan. Itacate 1859 Penfield Road I Penfield, NY 14526 I 585-586-8454 Hours: Monday-Thursday, 11:30am to 9pm I Friday and Saturday, 11:30am to 10pm Closed Sundays
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For more than 40 years, the National Women’s Hall of Fame has shared the stories of women, known and unknown, who have shaped our nation and the world. To date, the Hall includes 247 Inductees with accomplishments spanning the arts, athletics, business, education, government, humanities, philanthropy and science. As we celebrate National Women’s History Month and the theme of Women Inspiring Innovation through Imagination: Women in Science, Technology, Engineering, and Mathematics, we’re proud to highlight some of our female pioneers in STEM fields. Grace Hopper (1906 – 1992)
A mathematics genius and computer pioneer, Grace Hopper created computer programming technology that forever changed the flow of information and paved the way for modern data processing. In 1952, Hopper was credited with creating the first complier for modern computers, a program that translates instructions written by a programmer into codes that can be read by a computer. Hopper went on to develop the FLOW-MATIC computer programming language (1957) and shortly after, pioneered the Common Business Oriented Language (COBOL). Stephanie L. Kwolek (1923 –
A trailblazing scientist, Stephanie L. Kwolek invented Kevlar, an aramid fiber that is five times stronger ounce for ounce than steel. More than 40 years later, Kevlar is used in everything from body armor and sports equipment to vehicles and fiber optics. Not only has Kwolek’s invention improved the performance of everyday materials; it has saved the lives of thousands worldwide. Kwolek is the recipient or co-recipient of 17 U.S. patents.
Dr. Loretta C. Ford (1920 –
Helen Murray Free (1923 –
An internationally renowned nursing leader, Dr. Loretta C. Ford has devoted her career to practice, education, research, consultation and the delivery of health services. Dr. Ford is best known for co-founding the nurse practitioner model through her studies on the nurse’s expanded scope of practice in public health nursing. In 1972, Dr. Ford became the founding dean of the University of Rochester School of Nursing, where she implemented the unification model. Dr. Ford is the author of more than 100 publications and has served widely as a consultant and lecturer.
It’s no secret that women have been on the move for centuries, but often, the depth and breadth of women’s achievement isn’t fully realized. Many might remember learning about suffrage pioneers Elizabeth Cady Stanton and Susan B. Anthony, or abolitionists Harriet Tubman and Sojourner Truth, but fewer know the stories of internationally renowned nursing leader, Loretta Ford, and pioneering chemist, Helen Murray Free.
BY AMANDA M. BISHOP I PHOTOS COURTESY OF THE NATIONAL WOMEN’S HALL OF FAME
A pioneering chemist, Helen Murray Free conducted research that revolutionized diagnostic testing in the laboratory and at home. Free is the co-developer of Clinistix, the first dip-and-read diagnostic test strips for monitoring glucose in urine. Along with her husband, Alfred Free, she also developed additional strips for testing levels of key indicators for other diseases. Today, dip-and-read strips make testing for diabetes, pregnancy, and other conditions available in underdeveloped regions of the United States and in foreign countries. Free is the recipient of numerous awards, including the National Medal of Technology and Innovation and the American Chemical Society’s 66th National Historic Chemical Landmark designation (2010). We invite you to visit the Hall at 76 Fall St. in Seneca Falls and learn more about women in STEM, as well as suffragists, civil rights leaders, philanthropists, performing artists, religious pioneers, child welfare advocates, labor activists, feminists, astronauts, athletes, educators, writers, educators, businesswomen, and more. Be inspired anytime by visiting us on www.greatwomen.org, and don’t forget to join us in Seneca Falls on Oct. 12, 2013, for the Hall’s 24th Induction Ceremony as we celebrate a new class of Inductees to the National Women’s Hall of Fame. Amanda M. Bishop is the deputy director of the National Women’s Hall of Fame in Seneca Falls, N.Y.
rochesterWomanMag.com :: march 2013
By Joan E. Lincoln The Hermes Birkin is the Holy Grail of handbags. Both iconic and current, the legendary Birkin bag by Hermès conjures love and adoration whatever the arm it swings from. Victoria Beckham owns well over 100, Ivana Deville Walborn, Kim Kardashian and Jennifer Lopez are just a few of the army of followers, and waiting lists can spiral for up to six years! But how much do you really know about the cult classic? The Story Jane Birkin (b. December 14, 1946) is an actress and singer born in London who has spent most of her career in France. The fruit of a chance meeting between actress Jane Birkin and Hermès chief executive Jean-Louis Dumas in 1981, history’s most hyped up bag was created not just because Jane was all glowing and amazing. After overstuffing a straw bag with copious clutter on a flight to Paris, the actress startled Mr. Dumas, who was sitting in the seat next to her, with an unprecedented rant as her handbag clutter came crashing out of the overhead locker. Sound familiar anyone? A problem solver with a penchant for pretty bags (why is every man not like this?), Dumas saw the whole shoddy spectacle, heard Jane’s whines about how nice bags are never quite big enough, then cracked on with creating the spacious Birkin. Deep, sturdy and rectangular - there’s no tipping this bad boy - with a lockable flap closure and cute arm handles, the iconic Birkin comes in six sizes (25cm, 30cm, 35cm, 40cm, 50cm and shoulder style), with an endless stream of colors and leather finishes. The most expensive? Take a deep breath...
march 2013 :: rochesterWomanMag.com
At auction last year, the glossy saltwater crocodile Birkin finished in white gold and diamonds, went for a whiplashing $203,150! There is one health warning to note however, (aside from the price tag if you’re new to this): along with the leather outer, the bag is also lined with goatskin. So if you do plan on bagging a Birkin, get on the bicep curls now. That is one heavy handbag! The Kelly bag, however, has enjoyed a longer life than its sibling, when it was thrust into the limelight in 1956. The origins of the Kelly first appeared, in its original form in the 1930’s but it wasn’t until 1956 that it truly became a star. With its smart tailored-shape it evolved into a ‘50s favorite during the Hollywood glamour years, and has enjoyed an iconic status ever since. Why the Kelly Bag is So Named The Kelly bag is so named after the actress Grace Kelly, when in 1956, the then Princess of Monaco used one of her two favorite Hermès bags to shield her pregnant stomach from the prying eyes of the paparazzi. Photographs of her covering her stomach bulge with her hallowed He r m è s were splashed all over the world and made it onto the cover of Life magazine. Whatever your bag of choice, wear it proud and close...and always with Panache! Joan E. Lincoln owns Panache Vintage and Finer Consignment in Brighton Commons.
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arts ::queen of
By Ashley Cooper
Valentino. Fairbanks. Garbo. Swanson. Chaplin. These names, which scintillate among the brightest celestials in the cinematic firmament, are among the contemporaries of silent-film actress Louise Brooks. With her seductive mien topped-off by her signature Buster Brown bob and demanding onscreen presence, Brooks (known favorably as “Lulu” to those that knew her best), holds her own in this retrospective Hollywood hall of fame. Brooks graced the silver screen only a short while before opting to live out her days not at all far from RWM’s own home office. Mary Louise was born in Cherryvale, Kansas to Leonard Porter and Myra (nee Rude) Brooks on November 14, 1906. Tragically, she endured a toilsome childhood marked by emotional neglect and sexual abuse brought on by an unsuspecting neighbor. Brooks’ father was a lawyer, unfazed by his paternal role while her mother was an artistic-type who cared enough about her children to introduce them to the realm of the finer arts, but beyond that, she was remiss and aloof. Perhaps the premature onset of adulthood served to prompt Brooks into the resilient, independent 20th century woman she is remembered as being. At the tender age of 16, the fiercely ambitious and strikingly intelligent “Lulu” set forth on a journey far from home. Her avant-garde sophistication compelled her go east; with a dissatisfied housewife twice her age in tow, Brooks was swept away in the mecca for aspiring hoofers, none other than New York City. While her chaperone eventually returned to Wichitia, Brooks enrolled in the prestigious Denishawn School of Modern Dance founded by Ruth St. Denis. The school could boast of such alumni as Doris Humphrey, Lillian Powell, Jack Cole and Martha Graham. Brooks later said, “I learned to dance by watching Martha Graham dance and I learned to act by watching Charlie Chaplin act.” Called the first “It Girl,” of the roaring 20’s, Brooks mimicked the up-andcoming look of pioneer flapper Zelda Fitzgerald, and chopped her hair to resemble that of a page boy’s. She was liberated, experimental and defiant of societal norms. Her exhibition would be truly iconic among the flapper-ettes of the Silent Generation. Brooks quickly reprised her dancing career, and landed a gig as a chorus girl in George White’s Scandals, and thereafter joined the illustrious Ziegfeld Follies in a memorable appearance that caught the attention of a Paramount producer Walter Wanger. This immediately led to the proverbial “golden ticket” that
young hopefuls in the golden age of Hollywood pined for: a five-year contract. It was not long before Lulu began rubbing elbows with the likes of William Randolph Hearst and San Simeon. Brooks made her film debut in the silent motion picture The Street of Forgotten Men (1925). She would easily become a leading lady in a string of popular films, typecast as a modern flapper. Brooks had quickly reached starlet-dome, however Hollywood would not prove to be her cup of tea. The studio system urged to dominate Brooks, as they often did with their contract players, forcing her into a submission that she simply refused to fold to. Her rebellious nature led to frustrated producers, frustrated costars and frustrated directors. She said, “There is no other occupation in the world that is so closely resembled enslavement as the career of a film star.” When talkies were all the rage, Brooks worked to secure her reputation as an immortal silent screen gem. Although she refused to be threatened by the novelty talking picture, Brooks appeared in Beggars of Life (1928) which utilized a boom microphone. She left Paramount after being denied a raise and made several successful films in Europe—including 1929’s Pandora’s Box in which she gave her most memorable performance in the leading role of “Lulu.” After making a series of “B” movies, Brooks retired from films in 1938. In her obscurity, Brooks discovered a flair for writing and published several memoirs, including Lulu in Hollywood (1982). Brooks’ reputation increased dramatically in the 1950’s when film historians began observing her performances as a silent film actress-saying her talent was second to none, including Greta Garbo. Eastman House curator James Card compelled Brooks to move to Rochester to be in close affiliation with cinematic history preservation. Brooks lived out the remainder of her life in Rochester, and became a sort of pop culture phenomenon. She died of a heart attack in 1985 and was buried at the Holy Sepulchre Cemetary on Lake Avenue. Her last published address was said to be on North Goodman Street. Brooks pioneered a movement for women that is still in effect today. She was among the first to fight for her independence, for her voice to be heard in a “man’s only” world and for the recognition of female achievement in the fine arts.
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