Audience summary
• 30-65 years
• 85% women, 15% male
• Homeowners
• Typically, higher income (+£40,000) and retired
• Live within an hour’s drive of Cheltenham
Interested in art, design, craftsmanship, live music, artisan food, the countryside, how things are made, sustainability.
2,500 to 3,000 visitors attend Craft Festival Cheltenham across a weekend
About Craft Festival and its audience
Craft Festival Cheltenham will return for its 6th show to Cheltenham Town Hall on March 10-12th 2023.
The event brings the finest designer makers from across the UK to exhibit and sell their craft, and host live demonstrations. Visitors are also invited to take part in workshops hosted by leading makers.
Craft Festival has built a reputation over eighteen years for hosting some of the finest craft events in Europe which started in Devon back in 2003.
Visitors come to buy for themselves, for family and friends, and for their homes.
Architects and interior designer specifiers attend to commission craft for luxury new builds, heritage property renovations, and for residential and commercial styling projects.
Visitors buy and commission furniture, semi-precious and precious jewellery, decorative ceramics and glass, silver candle sticks and bespoke cutlery, and finely woven handmade textile scarves, blankets and garments.
Craft Festival has built an GDPR compliant email database of 30,000 affluent buyers and event attendees, plus has a growing profile on social media with over 26,600 followers on Instagram and 21,000 on Facebook. Its popular podcast ‘The Capital of Craft’ is available on Apple and Spotify.
Susan.james@rocedmarketing.co.uk