Key Questions to ask your Marketing Agency

MARKETING AGENCY

KEY QUESTIONS TO ASK YOUR MARKETING AGENCY

Success Metrics:

How do you define a successful campaign for our firm specifically?

Can you provide specific case studies showing how you ' ve achieved measurable success for similar clients?

What benchmarks or KPIs do you use to determine when a campaign needs to be optimized or adjusted?

Ad Spend Breakdown:

Can you provide a monthly breakdown of ad spend across platforms (Google, Facebook, etc.) and justify each expense?

How do you optimize ad spend allocation based on performance over time?

Are there any hidden costs or fees that aren't included in the initial budget?

SEO Strategies:

How often do you perform keyword research and update our SEO strategy based on evolving search trends?

Can you show progress reports on our keyword rankings and how those align with our practice areas?

How do you track local SEO performance and improve our visibility in local searches?

ROI Tracking:

How do you connect our leads to conversions and signed cases in your reporting?

What metrics do you provide to show the cost per acquisition for each lead and closed case?

How do you differentiate between qualified leads and unqualified inquiries in your reporting?

Communication and Reporting:

Will you provide a detailed monthly report with key insights, performance highlights, and areas for improvement?

Can you show us a sample report or dashboard to ensure it's easy to understand and aligns with our goals?

How do you handle underperforming campaigns? Will you proactively suggest adjustments, or do we need to initiate discussions?

Proactive Strategy:

How often do you recommend new strategies or tools to improve our campaign performance? Do you offer testing (A/B testing for ads, landing pages) to optimize results and ROI?

How do you stay ahead of industry changes (e.g., Google algorithm updates) and adjust our strategy accordingly?

Accountability & Deliverables:

Can you provide a timeline of deliverables and deadlines for each campaign?

How do you ensure that the work (SEO, content creation, ads) is being done in-house rather than outsourced without our knowledge?

How can we verify that the ad spend is actually being used as intended and that all services are delivered as promised?

MARKETING AGENCY

KEY QUESTIONS TO ASK YOUR MARKETING AGENCY

Campaign Optimization:

How often do you review and refine ad targeting to ensure it's reaching the right audience? What strategies do you have for improving click-through rates (CTR) and conversion rates (CRO)?

Can you provide insights into what tests (e.g., landing page tests, creative variations) you ' re running to improve performance?

Transparency

:

How do you ensure that we have full visibility into the progress and performance of our campaigns?

Are all the tools and reports available to us, or do we need to rely on you for access and updates?

Will we have direct access to our ad accounts, analytics tools, and other platforms so we can monitor progress independently?

Performance Guarantees:

Do you offer any performance guarantees or benchmarks? What happens if agreed-upon goals aren't met?

How do you measure the long-term success of our campaigns (e.g., 6-month to 12-month ROI)?