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Chapter
Vimeo & Competitors
Vimeo is a video website for people who want to upload, share or watch video’s. In 2004 Vimeo was founded by Jake Lodwick and Zach Klein. They wanted to share their creative work and personal moments from their lives and give upcoming filmmakers the opportunity to share and promote their work. (Rose, 2015) In the first two years Vimeo has 400.000 subscriptions from upcoming filmmakers. In 2010 they were up to 3.1 million registered members and 30 million unique visitors per month. (Definitionmagazine, 2010) The income of Vimeo comes from users who pay for a premium account. Whit a premium account they can show their movies on the ‘Vimeo on demand’ page.
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The biggest competitor of Vimeo is Youtube, but in Jakes eyes Youtube is a platform that don’t care about the creator but just wanted a lot of content. Vimeo cares a lot of her members and to get the best quality of videos they delete every video which is uploaded that isn’t owned by the creator. (Rose, 2015) Target audience Vimeo has a quite specific target audience, because they focus on artistic people all over the world who produce material that is significant in the world of art and creativity. But not only the artistic people are the target audience, but also people who are willing to watch the videos of the creatives. (Rose, 2015) Most Vimeo users come from London, that’s why the UK is the second biggest country consumer. The US is the biggest country consumer.