230 Laurel Lane - Our Difference

OUR DIFFERENCE. PREPARED FOR: 230 LAUREL LANE, HAVERFORD

RESULTS MATTER. ROBIN GORDON HAS A LONG PROVEN TRACK RECORD OF SUCCESSFULLY SELLING LISTINGS IN THE IMMEDIATE HAVERFORD AREA AND PRICE RANGE OF YOUR HOME. ROBIN HAS SOLD MORE HOMES ON THE MAIN LINE THAN ANYONE IN HISTORY. ROBIN HAS ACHIEVED MORE FAVORABLE PERFORMANCE STATISTICS THAN HER COMPETITORS INCLUDING # OF HOMES SOLD, LIST/SALE RATIO, AVERAGE SALES PRICE AND AVERAGE DAYS ON MARKET. THE ROBIN GORDON GROUP SPECIALIZES IN REPRESENTING SELLERS OF COMPARABLE PROPERTIES.

EXPERIENCE MATTERS. ROBIN GORDON HAS SIGNIFICANT EXPERIENCE IN LISTING AND SELLING LUXURY HOMES. ROBIN AND MICHAEL'S EXTENSIVE EXPERIENCE IN SUCCESSFULLY SELLING LUXURY PROPERTIES HAS INFORMED THEIR MARKETING STRATEGIES AND INVESTMENTS IN THE BEST TOOLS AVAILABLE TO MAXIMIZE EXPOSURE AND SELL YOUR HOME FOR TOP DOLLAR.

SPECIALIZED SKILLS MATTER. THE SKILLS REQUIRED TO REPRESENT A HOME SELLER ARE COMPLETELY DIFFERENT THAN THOSE OF A BUYER'S AGENT. THROUGH OUR DECADES OF EXPERIENCE REPRESENTING SELLERS, WE HAVE REFINED OUR SKILLS OVER THE FULL RANGE OF STEPS REQUIRED TO SELL YOUR HOME INCLUDING: PRE-MARKETING, NEGOTIATING PRICE AND TERMS, VIGOROUSLY DEFENDING YOUR POSITION REGARDING REQUESTED INSPECTION REPAIRS, HANDLING THE APPRAISAL, AND GETTING THE BUYER TO THE CLOSING TABLE.

NETWORK MATTERS. IT REQUIRES A SPECIAL NETWORK TO SUCCESSFULLY MARKET AND SELL A LUXURY PROPERTY. HAVING STRONG ACCESS TO AFFLUENT PROSPECTIVE BUYERS AND THE REALTORS THAT REPRESENT THEM, IS CRITICAL TO A SUCCESSFUL SALE. OUR EXTENSIVE CONNECTIONS AND LISTINGS OF OTHER LUXURY PROPERTIES GIVES US THE OPPORTUNITY TO INTERACT WITH THIS IMPORTANT TARGET GROUP CONSISTENTLY.

PRICE RANGE MATTERS. UNLIKE THE SALE OF LOWER-END HOMES, IT REQUIRES VERY UNIQUE TECHNIQUES AND SKILLS TO SUCCESSFULLY SELL LUXURY PROPERTIES. OUR TEAM HAS MORE EXPERIENCE LISTING AND SELLING LUXURY REAL ESTATE ON THE MAIN LINE THAN ANYONE ELSE IN HISTORY.

BROKERAGE MATTERS. BERKSHIRE HATHAWAY HOMESERVICES HAS AND CONTINUES TO DOMINATE THE LUXURY MARKET IN LOWER MERION TOWNSHIP. HOME SALES REPRESENTED IN LOWER MERION TOWNSHIP (LAST 12 MONTHS

BY BROKERAGE) BERKSHIRE HATHWAY HOMESERVICES - 48.4% COMPASS - 21.2% KELLER WILLIAMS - 2.4% SOTHEBY'S - 1.9%

ODDS OF SELLING YOUR HOME. ROBIN GORDON (BHHS) 165 TOTAL LISTINGS (2019) ,

Canceled Listings 9.7%

Withdrawn Listings 2.4%

75% SOLD RATE

Active Listings 10.3%

Sold Listings 74.5%

COMPETITOR 1 (SOTHEBY'S)

COMPETITOR 2 (COMPASS)

94 TOTAL LISTINGS (2019) ,

Pending Listings 1.5%

Expired Listings 22.7%

128 TOTAL LISTINGS (2019) ,

Withdrawn Listings 3.1%

36% SOLD RATE Sold Listings 36.4%

55% SOLD RATE

Expired Listings 25%

Sold Listings 54.7% Canceled Listings 6.3% Canceled Listings 33.3%

Active Listings 4.5%

*Based on BrightMLS Data

Active Listings 9.4%

AVERAGE DAYS ON MARKET SOLD LISTINGS (2017 - 2019) 97

,

100

81 75

Days on Market

45

50

25

(C om pa ss ) C om pe tit or 2

(S ot he by 's ) C om pe tit or 1

R ob in

G or do n

0

*Based on BrightMLS Data

Robin Gordon sells her listings on average over 4 weeks faster than her competitors

NUMBER OF HOMES SOLD (2015 - 2019) ,

600

536

400

343

Homes Sold 200

94

(C om pa ss ) C om pe tit or 2

(S ot he by 's ) C om pe tit or 1

R ob in

G or do n

0

*Based on BrightMLS Data

Robin Gordon sold 193 more homes in the past 5 years than her next closest competitor

Proven Performance. #1 SELLING AGENT

ON THE MAIN LINE FOR OVER 15 YEARS

#1 TEAM

IN THE REGION FOR BHHS

$2 BILLION+

IN CAREER SALES (MORE THAN ANYONE IN MAIN LINE HISTORY)

2,000+

CLIENTS SERVED

203

HOMES SOLD IN 2019

186

5-STAR ZILLOW REVIEWS

#2

IN SALESÂ VOLUME IN PENNSYLVANIA (2019) AS SEEN ON: