Sunset Triangle Plaza: Economic Impact Analysis Preliminary Findings

Economic Impact Study: Preliminary Findings SUNSET TRIANGLE PLAZA

Robin Abad Ocubillo and Kevin Ocubillo April 2012

(Rendering by Rios Clementi Hale Studios via Streets for People)

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

CONTENTS

Background .................................................................................................................................................. 3

Methodology

Business Inventory and Sampling Method ..................................................................................... 4 Deployment Calendar ..................................................................................................................... 5 Survey Tool ..................................................................................................................................... 5

Summary of Preliminary Findings

Perception of Plaza ......................................................................................................................... 6 Perceived Impacts........................................................................................................................... 6

Business Confidence ....................................................................................................................... 6

Business Performance .................................................................................................................... 6

Detailed Preliminary Findings

Businesses within two‐block Catchment Area................................................................................ 8 Businesses directly adjacent to the Plaza ..................................................................................... 13

One month after Plaza Installation ............................................................................................... 18

Six 6 months after Plaza Installation............................................................................................. 24

Recommendations..................................................................................................................................... 28

Appendix A: Catchment Area.................................................................................................................... 29 Appendix B: Business Inventory................................................................................................................ 30 Appendix C: Business Questionnaire ........................................................................................................ 32

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page 2 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

BACKGROUND

The Sunset Triangle Plaza Demonstration Impact Study is a longitudinal investigation of the first‐ever street closure Plaza in Los Angeles. The study scope encompasses a range of dimensions including the Plaza’s geophysical, social, and cultural contexts; human use patterns in the facility itself; and potential economic impacts brought by the experimental project.

The study examines the geophysical context of the demonstration plaza, identifying its placement in the transit and bicycle networks. The study also explores the Plaza’s relationship to the open space infrastructure of the neighborhood. Social and cultural dimensions of the newly created space are also documented. Perceptions of the Plaza and its significance to local identity are characterized. This study documents circulation, behaviors, and activities onsite; it also examines intended and unintended uses.

This preliminary report presents findings from economic impact analyses currently underway at Sunset Triangle. It provides a quick snapshot of short‐term trends in the vicinity of the Plaza. The findings shall be updated in Spring 2013 from an expanded dataset spanning 12 calendar months.

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page 3 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

METHODOLOGY

Business Inventory and Sampling Method

While the “Sunset Junction” neighborhood extends for about a mile along Sunset Boulevard, we determined that a more focused geographic scope was most appropriate for examining potential economic impact of the Plaza demonstration. A one‐block radius defined the catchment area for the Economic Impact Study (see Appendix A: Catchment Area).

Our literature review identified several comparable studies of road diets and similar streetscape interventions. Those studies targeted at least 20% of small businesses within their catchment areas, providing a standard for our sampling methodology at Sunset Triangle.

This study inventoried forty‐nine discrete businesses within the catchment area surrounding the Sunset Triangle Plaza. Of these forty‐nine businesses, we narrowed our focus to forty‐one using the following criteria:

1 small in size (five or fewer employees) 2 locally owned (not a chain or franchise)

Of the forty‐one businesses within the catchment area that conformed to the criteria above, we targeted thirteen. That sample comprises approximately 26% (13/49) of the total businesses in the catchment area; and 31% (13/41) of locally owned small businesses in the catchment area. This sample includes the five businesses directly fronting the Plaza itself. Thus nearly half of the targeted businesses (5/13) are plaza‐adjacent (see Appendix B: Business Inventory).

After approaching our targeted businesses, two were unwilling to participate and one store frontage was undergoing its transformation into a new market. In order to maintain a target sample of thirteen, we approached two alternate businesses. The first of these two replacements was also unwilling to participate. The other (Golden Saddle Cyclery) was located just outside our catchment area. Although the bike shop was located outside the catchment area, its size, proximity to the plaza, ownership status, and identity as a community mainstay made it an attractive target for our study. As a result, our team administered surveys to 11 businesses: 22% (11/49) of all businesses within the catchment area; 26% (11/41) of businesses fitting our criteria.

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page 4 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Deployment Calendar

The longitudinal survey collects data from businesses approximately every three months, in the month after each fiscal quarter. Surveys began in April 2012 and will conclude in April 2013. The preliminary findings presented in this report incorporate data points from April 2012, July 2012, and October 2012.

R1 April 2012 R2 July 2012 R3 October 2012

[Preliminary Findings]

R4 January 2013 R5 April 2013

Survey Tool

Our study administered in‐person surveys to small businesses in the food, retail and service sectors located within the catchment area.

The Survey tool is comprised of two Parts. Both Part A and Part B were administered at the beginning of the study (April 2012). Only Part B was administered at the end of each fiscal quarter. At the conclusion of the data‐gathering period (April 2013), both Part A and Part B will be administered again together.

See Appendix C: Business Questionnaire

Tool Design

The Survey Tool was designed largely to underpin merchants’ perceptions of the Plaza and its impacts.

Thus, subjective preferences frame the responses. At times, survey participants may not understand the question or deliberately respond dishonestly. Nonetheless, gaining the insights of small business operators is clearly important in any evaluation of grassroots‐initiated urban design experiments.

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page 5 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

SUMMARY of PRELIMINARY FINDINGS

Perception of Plaza

In general, the study found positive perceptions of the Plaza. Throughout the initial six‐month period of monitoring and surveys, over 80% of merchants surveyed confirmed that they would “recommend a Plaza project to other neighborhoods [or business districts].”

Perceived Impacts

Of the business operators surveyed, a majority reported perceived increases in business performance after Plaza installation, at both the 1‐month and 6‐month survey dates. A majority of participants also reported a higher volume of sales from increased ‘foot traffic’ (or ‘walk‐ins’). A minority (~10%) reported perceived decline in business performance after the Plaza was installed.

Business Confidence

In general, responses indicated high levels of business confidence. Confidence was measured by asking merchants about anticipated changes to revenue, debt, profit, number of employees, and number of customers for the year subsequent to Plaza installation.

The majority of businesses within the two‐block catchment area anticipate an increase of the size of their customer base; an increase in revenue; and an increase in profits. At the same time, most merchants anticipate either no change or a decrease in their debt. This indicates the optimism of businesses within the two‐block catchment area surrounding the Plaza.

Business confidence for merchants directly fronting the Plaza also follow the same positive trends; with even stronger indicators of optimism for anticipated revenue, debt, and profit.

Business Performance

In addition to measuring business confidence (or the anticipated performance of businesses by their owners), this study also incorporates a number of harder metrics that attempt to measure actual changes in business performance over time. Here, businesses were asked at quarterly intervals to provide their gross sales for an average weekday and average weekend day. Results from this metric are, at this time, less conclusive than those metrics dealing with perception.

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page 6 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

The study found that average gross weekday sales fell during the initial six‐month period after Plaza installation. At the same time, average gross weekend sales increased significantly. There are a great many variables which may account for such an acute difference between weekday and weekend day sales volume. These may include customer mode(s) of arrival (to the neighborhood within which the Plaza is situated); changes in business operations (extended or reduced business hours, etc); or weekend events that might impact foot traffic in the area (farmer’s market, local school and church events, etc).

Therefore tracking average gross daily sales may turn out to be the least reliable method employed by this study for measuring Business Performance.

Furthermore, this study cannot account for external and structural (macroeconomic) factors which bear upon individual merchants’ successes. Indeed, many respondents indicated that positive or negative trends in their own business’ performance might not necessarily relate to Plaza installation. Many merchants described a renaissance of the “Sunset Junction” or “Silverlake [area]” over the last five or ten years. This renaissance was consistently associated with a younger and more affluent demographic spurning economic enterprise in the vicinity. The same narrative was described by longtime merchants (operating for over twelve years) and newer business owners (operating now for one or two years).

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page 7 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

DETAILED PRELIMINARY FINDINGS

Results for Businesses within the 2‐block Catchment Area

One Month After Plaza Installation

● Over 80% of respondents would recommend a Street Closure / Plaza Conversion to other neighborhoods or districts

● ● ● ●

Over 25% of businesses reported an “increase in sales volume for business” after 1 month of plaza installation Over 80% of businesses reported “no change in sales volume for business” after 1 month of plaza installation Over 70% of businesses after 1 month reported a perceived “increase in sales volume for businesses in the area” since the Plaza was installed Over 25% of businesses reported a perceived “no change in sales volume for business in the area” after 1 month of plaza installation

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page 8 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses within the 2‐block Catchment Area (cont’d)

One Month After Plaza Installation (cont’d)

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45% of business anticipate increasing their number of employees during year after the Plaza was installed (versus 36% no change and 9% decreasing their number of employees)

72% of businesses anticipate an increase in the size of their customer base during the year after the Plaza was installed (versus 18% anticipating no change and 0% anticipating a decrease in customers)

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page 9 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses within the 2‐block Catchment Area (cont’d)

One Month After Plaza Installation (cont’d_

● 63% of respondents anticipate an increase in Revenue during the year after the Plaza was installed (versus 18% anticipating no change and 9% anticipating a decrease in Revenue) ● 81% of respondents anticipated either no change or a decrease of Debt during the year after the Plaza was installed (versus just 9% of respondents anticipating a increase of Debt) ● 63% of respondents anticipated an increase in Profits (versus just 18% of respondents anticipating no change and 9% anticipating a decrease in Profits)

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page 10 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses within the 2‐block Catchment Area

Six Months After Plaza Installation

● 35% of businesses reported an “increase in sales volume for business” 6 months after Plaza installation ● 65% of businesses reported an “increase in sales volume for businesses in the area” 6 months after Plaza installation

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page 11 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses within the 2‐block Catchment Area (cont’d)

Six Months After Plaza Installation (cont’d)

● The average gross weekday sales for the businesses surveyed in the area is $1,130 ● Over six months, gross weekday sales dropped an average of 11% ● The average gross weekend day sales for the businesses surveyed in the area is $2,300 ● Over six months, gross weekend day sales increased an averaged of 57%

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page 12 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses directly adjacent to the Plaza

One Month After Plaza Installation

● Over 20% of businesses reported an “increase in sales volume for business” after 1 month of plaza installation ● Over 60% of businesses reported “no change in sales volume for business” after 1 month of plaza installation ● Over 100% of businesses after 1 month reported a perceived “increase in sales volume for businesses in the area” since the Plaza was installed

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Parklet Studies

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page 13 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses directly adjacent to the Plaza (cont’d)

One Month After Plaza Installation (cont’d)

● 50% of respondents anticipate increasing their number of employees during year after the Plaza was installed (versus 40% no change and 10% decreasing their number of employees) ● 80% of respondents anticipate an increase in the size of their customer base during the year after the Plaza was installed (versus 20% anticipating no change and 0% anticipating a decrease in customers)

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parklet.studies@gmail.com

page 14 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses directly adjacent to the Plaza (cont’d)

One Month After Plaza Installation (cont’d)

● 80% of respondents anticipate an increase in Revenue during the year after the Plaza was installed (versus 20% anticipating no change and 0% anticipating a decrease in Revenue) ● 80% of respondents anticipated either no change or a decrease of Debt during the year after the Plaza was installed (versus just 20% of respondents anticipating a increase of Debt) ● 80% of respondents anticipated an increase in Profits (versus just 20% of respondents anticipating no change and 0% anticipating a decrease in Profits)

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Businesses adjacent to the Plaza reported up to 10% increase in average gross weekday sales 1 month after Plaza installation The average gross weekday sales for businesses adjacent to the Plaza is $960

Parklet Studies

parklet.studies@gmail.com

page 15 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses directly adjacent to the Plaza

Six Months After Plaza Installation

● 42% of businesses reported an “increase in sales volume for [my] business” 6 months after Plaza installation ● 66% of businesses reported an “increase in sales volume for businesses in the area” 6 months after Plaza installation

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Parklet Studies

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page 16 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results for Businesses directly adjacent to the Plaza (cont’d)

Six Months After Plaza Installation (cont’d)

● The average gross weekday sales for businesses adjacent to the Plaza is $960 ● Over six months, gross weekday sales dropped an average of 26% ● The average gross weekend sales for businesses adjacent to the Plaza is $1,900 ● Over six months, gross weekend day sales increased an averaged of 56%

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Businesses adjacent to the Plaza reported up to 20% increase in average gross weekday sales 6 months after Plaza installation Businesses adjacent to the Plaza reported up to 33% increase in average gross weekend sales 6 months after Plaza installation

Parklet Studies

parklet.studies@gmail.com

page 17 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results One Month after Plaza Installation

Businesses within the 2‐block Catchment Area

● Over 80% of businesses would recommend a Street Closure / Plaza Conversion to other neighborhoods or districts

● ● ● ●

Over 25% of businesses reported an “increase in sales volume for business” after 1 month of plaza installation Over 80% of businesses reported “no change in sales volume for business” after 1 month of plaza installation Over 70% (8/11) of businesses after 1 month reported a perceived “increase in sales volume for businesses in the area” since the Plaza was installed Over 25% (3/11) of businesses reported a perceived “no change in sales volume for business in the area” after 1 month of plaza installation

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page 18 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results One Month after Plaza Installation (cont’d)

Businesses within the 2‐block Catchment Area (cont’d)

● 55% (6/11) of businesses reported an “increase in foot traffic” in the area 1 month after Plaza installation

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45% of business anticipate increasing their number of employees during year after the Plaza was installed (versus 36% no change and 9% decreasing their number of employees) 72% of businesses anticipate an increase in the size of their customer base during the year after the Plaza was installed (versus 18% anticipating no change and 0% anticipating a decrease in customers)

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page 19 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results One Month after Plaza Installation (cont’d)

Businesses within the 2‐block Catchment Area (cont’d)

● 63% of respondents anticipate an increase in Revenue during the year after the Plaza was installed (versus 18% anticipating no change and 9% anticipating a decrease in Revenue) ● 81% of respondents anticipated either no change or a decrease of Debt during the year after the Plaza was installed (versus just 9% of respondents anticipating a increase of Debt) ● 63% of respondents anticipated an increase in Profits (versus just 18% of respondents anticipating no change and 9% anticipating a decrease in Profits)

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page 20 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results One Month after Plaza Installation

Businesses Directly Adjacent to the Plaza

● Over 20% of businesses reported an “increase in sales volume for business” after 1 month of plaza installation ● Over 60% of businesses reported “no change in sales volume for business” after 1 month of plaza installation ● 100% of businesses after 1 month reported a perceived “increase in sales volume for businesses in the area” since the Plaza was installed

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page 21 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results One Month after Plaza Installation (cont’d)

Businesses Directly Adjacent to the Plaza (cont’d)

● 50% of respondents anticipate increasing their number of employees during year after the Plaza was installed (versus 40% no change and 10% decreasing their number of employees) ● 80% of respondents anticipate an increase in the size of their customer base during the year after the Plaza was installed (versus 20% anticipating no change and 0% anticipating a decrease in customers)

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page 22 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results One Month after Plaza Installation (cont’d)

Businesses Directly Adjacent to the Plaza (cont’d)

● 80% of respondents anticipate an increase in Revenue during the year after the Plaza was installed (versus 20% anticipating no change and 0% anticipating a decrease in Revenue) ● 80% of respondents anticipated either no change or a decrease of Debt during the year after the Plaza was installed (versus just 20% of respondents anticipating a increase of Debt) ● 80% of respondents anticipated an increase in Profits (versus just 20% of respondents anticipating no change and 0% anticipating a decrease in Profits)

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page 23 of 32

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October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results Six Months after Plaza Installation

Businesses within the 2‐block catchment area

● 35% (7/20) of businesses reported an “increase in sales volume for business” 6 months after Plaza installation ● 65% (13/20) of businesses reported an “increase in sales volume for businesses in the area” 6 months after Plaza installation

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50% (10/20) of businesses reported an “increase in foot traffic” in the area 6 months after Plaza installation

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Parklet Studies

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page 24 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results Six Months after Plaza Installation (cont’d)

Businesses within the 2‐block catchment area (cont’d)

● The average gross weekday sales for the businesses surveyed in the area is $1,130 ● Over six months, gross weekday sales dropped an average of 11% ● The average gross weekend day sales for the businesses surveyed in the area is $2,300 ● Over six months, gross weekend day sales increased an averaged of 57%

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Parklet Studies

parklet.studies@gmail.com

page 25 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results Six Months after Plaza Installation

Businesses Directly Adjacent to the Plaza

● 42% of businesses reported an “increase in sales volume for [my] business” 6 months after Plaza installation ● 66% of businesses reported an “increase in sales volume for businesses in the area” 6 months after Plaza installation

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page 26 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Results Six Months after Plaza Installation (cont’d)

Businesses Directly Adjacent to the Plaza (cont’d)

● The average gross weekday sales for businesses adjacent to the Plaza is $960 ● Over six months, gross weekday sales dropped an average of 26% ● The average gross weekend sales for businesses adjacent to the Plaza is $1,900 ● Over six months, gross weekend day sales increased an averaged of 56%

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Businesses adjacent to the Plaza reported up to 20% increase in average gross weekday sales 6 months after Plaza installation Businesses adjacent to the Plaza reported up to 33% increase in average gross weekend sales 6 months after Plaza installation

Parklet Studies

parklet.studies@gmail.com

page 27 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

INITIAL RECOMMENDATIONS

These preliminary findings are being delivered approximately halfway through the yearlong study. At this time, the researchers are able to comment on lessons learned and make several recommendations regarding future studies. Additionally, the researchers are able to present recommendations for the Streets for People Program.

Business Closures and Openings

One business directly adjacent to the Plaza (CRU Cafe) closed in September 2012. At the present, the researchers have no information from that business operator on the circumstances involving their closure, and therefore cannot correlate the closure with the installation of the Plaza. Moving forward, the study will attempt to follow‐up with businesses in the original target group that have closed since the installation of the Plaza. Furthermore, the study shall incorporate new businesses which open during the duration of the study. For example, a Yummy market is slated to open at the corner of Griffith Park Boulevard and Maltman Avenue sometime within the next quarter. As this business will occupy a building directly fronting the Plaza, it should become part of the study’s dataset.

Approaches and Analysis

This study recommends exploring alternate methods of data gathering and analysis, not only for Sunset Triangle Plaza, but also for future Streets for People projects. For example, similar studies on road diets in San Francisco and Los Angeles utilize sales taxes as a metric. This approach can be adapted to measure economic impacts of Plazas and other experimental street interventions.

Ensuring Participation

While all eleven businesses enthusiastically participated in the surveys during Round 1, consistent participation in quarterly surveys became more and more difficult. Therefore Parklet Studies recommends that in future, Streets for People should incorporate mechanisms for ensuring the participation of local business stakeholders in data gathering. For example, the Streets for People program could ‐ as part of the project application process ‐ require “Community Partners” or project applicants to ensure participation in routine surveys. Streets for People should leverage the organizational capacity of a project’s “Community Partner” (Business Improvement District, Community Benefit District, Neighborhood Association, etc) to maintain communications with local merchants for ongoing monitoring and data collection.

Parklet Studies

parklet.studies@gmail.com

page 28 of 32

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Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

APPENDIX A: GROGRAPHIC SCOPE

The dotted line defines the catchment area examined by this Economic Impact Analysis.

Parklet Studies

parklet.studies@gmail.com

page 29 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

APPENDIX B: BUSINESS INVENTORY

The following businesses are located within the catchment area. Site‐adjacent businesses are specifically targeted for the survey and marked by an *asterisk. Businesses which are not directly adjacent to the Plaza but still target for the survey are marked by a **double asterisk.

Business Name

Address 001 Smokeshop

3515 W. Sunset Blvd 99 Cent Only Store

3612 W. Sunset Blvd AC Professional Services

3732 W. Sunset Blvd Alegria on Sunset

3510 W. Sunset Blvd American Electric Tattoo

3532 W. Sunset Blvd AVS Computech

3513 W. Sunset Blvd Baskin Robbins

3516 W. Sunset Blvd Berda Paradise Thrift Store

3506 W. Sunset Blvd Beyond the Pharmacy

3730 W. Sunset Blvd Big Mac's Liquor

3735 W. Sunset Blvd Botanica Don Bosco

3534 W. Sunset Blvd Chulerias Unique Gifts Store

3743 W. Sunset Blvd Cliff's Edge

3626 W Sunset Blvd *CRU

1521 Griffith Park Blvd Dental Clinic

3508 W. Sunset Blvd Dentist Suren Chtchyan

3727 W. Sunset Blvd Dominos

3502 W. Sunset Blvd Dust Muffin

3517 W. Sunset Blvd Eileen

3530 W. Sunset Blvd **El Cochinito

3508 W. Sunset Blvd *El Conquistador

3701 W. Sunset Blvd *Enrique Auto Parts

1529 Griffith Park Blvd *Fandango Salon

1601 Griffith Park Blvd *Farmer's Market Owner

Four Paws & A Tail

3726 W. Sunset Blvd **Golden Saddle Cylcery

1618 Lucille **Good Microbrew and Grill

3725 W. Sunset Blvd Grey

3511.5 W. Sunset Blvd *Hair

3607 W. Sunset Blvd Jasmine Cleaners

3514 W. Sunset Blvd K & C Donut

3501 W. Sunset Blvd **Koda Sushi and Sake

3719 W. Sunset Blvd L.A. Cleaners

3729 W. Sunset Blvd **Living Room

3531 W. Sunset Blvd

Parklet Studies

parklet.studies@gmail.com

page 30 of 32

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

Luis Noel Salon

**Madame Matisse

**Millie’s Coffee Shop

*Morning Nights

Mr. Greens

Naya

*Paulina Quitana

Radioshack

Subway

Subway

Sunset Family Medical Dentistry Clinic Twin Nails

*United Bread & Pastry

Wine Warehouse

Wine Warehouse

Yummy.com

3728 3536 3528 1523 3740 3705 1519 3731 3504 3732 3706 3512 1515 3735 3748 3737

Parklet Studies

parklet.studies@gmail.com

page 31 of 32

W. Sunset Blvd W. Sunset Blvd W. Sunset Blvd Griffith Park Blvd W. Sunset Blvd W. Sunset Blvd Griffith Park Blvd W. Sunset Blvd W. Sunset Blvd W. Sunset Blvd W. Sunset Blvd W. Sunset Blvd Griffith Park Blvd W. Sunset Blvd W. Sunset Blvd W. Sunset Blvd

October 2012

Sunset Triangle Plaza Demonstration Economic Impact Study Preliminary Findings

APPENDIX C: BUSINESS QUESTIONNAIRE

Part A is only administered in the first Cycle and the concluding Cycle.

Part B is administered routinely during every Cycle.

Parts A and B are administered together in the first Cycle and in the concluding Cycle.

Parklet Studies

parklet.studies@gmail.com

page 32 of 32

October 2012