— QUALITATIVE CHAPTER IICHAPTER I — BASICS COMPARISONS >>> NEW INTERMEDIA ENGAGEMENT METRICS FROM SIMMONS - CONTINUED
TABLE IV
Engagement Scores for Selected Magazines
Bon Appetit Brides Business Week Cosmopolitan Field & Stream GQ Good Housekeeping Health Home Maxim Men’s Health National Geographic PC Magazine Parents People Reader’s Digest Real Simple Road & Track Self Smart Money Smithsonian Sports Illustrated Sunset Time Travel + Leisure Vogue
INSPIRATIONAL
TRUSTWORTHY
LIFE ENHANCING
SOCIAL INTERACTION
PERSONAL TIMEOUT
AD RECEPTIVITY
238 279 233 297 266 253 312 315 269 229 283 337 217 354 245 348 268 234 321 279 300 251 259 288 251 263
333 319 323 307 366 299 360 359 318 255 325 388 355 367 249 362 354 321 344 337 392 312 344 320 310 291
331 343 263 327 326 306 324 333 332 266 313 267 340 348 208 270 345 295 331 312 257 214 317 241 327 310
299 315 298 324 308 274 299 321 313 284 293 336 307 343 279 313 308 293 315 321 320 304 287 316 305 280
321 321 227 355 310 308 323 293 311 333 286 350 273 318 304 327 340 302 333 268 334 297 323 249 337 320
303 344 231 313 315 318 293 307 319 260 284 228 325 329 214 219 303 290 303 284 233 226 276 204 286 323
Note: Simmons used a 100-500 rating scale, with 500 the highest score. Source: Simmons Multi-media Engagement Study, Wave 3, 2007.
Finally, Table V compares the engagement metrics for website genres, and again, there are major departures from the medium’s overall norm. For example—and as one might expect—trustworthiness is a major positive attribute for health-related sites, as well as those focused on child-rearing, job-seeking, food, finance, news, travel and real estate. On the other hand, sites featuring game playing, entertainment, music and sports scored strongly in the personal timeout metric.
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