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Square One: Target Consumer: Persona 2: Overview
PERSONA 2: CARA Cara is a 35 year old notorious for her old partying ways. During
her 20’s, she was the socialite everyone wished they could be. She would never be seen without her fabulous entourage at the hottest clubs and parties. In her late 20’s, she met her future husband, Drew, and decided to end her hard partying days. They got married when she was 31 and soon after, she gave birth to her daughter Hartley, now 3. When Hartley was born, Cara realized that although she had completely damaged her body through substance abuse, she would do anything to live a long, healthy lifestyle for her daughter and also give her daughter the nutrition that was necessary. She decided to start eating organically, supporting local farmers as well as cut out red meat and poultry after watching Food Inc. and Farm to Fridge. Because New York City is growing in vegan and vegetarian restaurants, she never has a problem choosing a place to eat, however she does find that eating this way has started to play an impact on her wallet. Gilt City really helps her to find all these healthy and affordable restaurants and gyms.
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