Robert Orton
From Fields to Foundations: How Thoughtful Land Development Powers the Midwest Economy by
Robert Orton believes that across the Midwest, land has always been a source of opportunity From farmland and rail corridors to industrial parks and growing suburbs, the region’s economic strength is closely tied to how its land is developed. Smart land development goes beyond construction alone. It blends planning, infrastructure, and long-term vision to create environments where businesses, workers, and communities can thrive together.
One of the most significant ways land development fuels economic growth is by attracting investment. Well-planned sites with access to transportation, utilities, and skilled labor reduce uncertainty for companies looking to expand or relocate. When developers align projects with regional strengths, such as manufacturing, logistics, or agriculture-based innovation, they create spaces that generate sustained economic activity rather than short-term gains.
Smart development also supports job creation at multiple levels. Construction brings immediate employment, while completed projects support long-term roles in operations, services, and management. Industrial facilities, mixed-use developments, and logistics hubs all contribute to diverse job pipelines. As a result, communities benefit from both near-term economic stimulus and lasting workforce opportunities.
Infrastructure plays a critical role in this process. Roads, utilities, broadband, and water systems form the backbone of successful development. When land projects are coordinated with infrastructure investment, they improve efficiency and reduce costs for both businesses and municipalities. Over time, these improvements enhance regional competitiveness and make smaller cities and rural areas more viable for growth.
Another key factor is balance. Smart land development respects local character while preparing for future needs. In the Midwest, this often means preserving agricultural land where possible while concentrating development in areas that can support density and services. Thoughtful zoning and environmental planning help ensure growth does not come at the expense of long-term sustainability.
Most importantly, smart land development strengthens communities. New commercial centers, housing, and public spaces create momentum that extends beyond individual projects. Local tax bases expand, schools and services improve, and neighborhoods become more connected. This ripple effect reinforces economic stability across entire regions.
In a changing economy, the Midwest’s advantage lies in its adaptability and space to grow By approaching land development with strategy and foresight, communities can unlock economic potential while honoring the region’s roots. When land is developed wisely, it becomes a foundation not just for buildings, but for shared prosperity.