Lee Jay Robertson eCommerce Portfolio

DIGITAL

DESIGNER,

PHILOSOPHICAL VISIONARY,

INQUISITIVE

DEEP THINKER, CERTIFIED

USER EXPERIENCE SPECIALIST

Contact Lee Jay Robertson 07791703390 leerobertson36@hotmail.com @leejayrobertson

Winner - Organic category.

2006

Finalist - Innovate & Consolidate 2009

Winner - Best stand in show.

2009

All Rights Reserved © Lee Jay Robertson 2016

Finalist - Best homepage category.

2014

Certified User Experience Specialist.

2015

CERTIFIED USER EXPERIENCE SPECIALIST™ APPLIED TECHNIQUES • • • • • • • • • • • • • • •

Akendi is accredited by the British Accreditation Council for Independent Further and Higher Education as a Short Course Provider. Accreditation covers courses delivered in the UK only.

Heuristic Review Baileys Human Performance Model User Experience Research Surveys Focus Groups Task Analysis User Personas Usage Scenarios Information Architecture Experience Mapping Quantitative and Qualitative Methods Mobile User Experience Design GUI Interaction Design Visual Design for User Experiences Usability Testing

Akendi is accredited by the British Accreditation Council for Independent Further and Higher Education as a Short Course Provider. Accreditation covers courses delivered in the UK only.

This certifies that

Lee Jay Robertson has demonstrated proficiency to meet the requirements to be certified as a User Experience Specialist. In witness, Akendi grants this certificate with authentication by signature on the 1st day of May 2015.

CXS-1504-01 CXS Certification Number

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Leo Poll, President

Software & Platform experience Design

Ai

Ps

Adobe Photoshop CC

Id

Adobe Illustrator CC

Sketch 3.0

Affinity Designer

Sketch Mirror

Adobe Illustrator CC

Prototyping & Wireframing

Invision App

UX Pin

Balsamiq

Framer js

Omni Giraffe

Principle for Mac - animate interactive UI

All Rights Reserved Š Lee Jay Robertson 2016

E-commerce platform experience

Mailchimp

UX investigation

Optimal Workshop

Google Analytics

Google Surveys

Hotjar Insights

Survey monkey

Screaming frog - SEO spider

User Testing

Id

UserTesting.com

Silverback - Usability Testing for Mac

All Rights Reserved Š Lee Jay Robertson 2016

Animal Online Store My lead role and responsibility was to create website trails and redesigns to better optimise Animals online shopping experience by improving page efficiency, increase conversion and capture more accurate data to create targeted campaigns. We implemented a better suited e-commerce framework that gave us the flexibility to setup, create, run monitor various A/B split tests and usability trails.

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Top Navigation Trail This trail was created to test the consumers response to a refined top navigation structure and one that integrated both brand and shop menu options into one solution. This was to be the first step in positioning the companies focus towards a single website strategy. Animals brand and shop website existed as two seperate entities, with two very similar top navigation. The long term goal is for brand and shop to exist as one website. This trail allowed us to measure the impact that this new strategy had on both brand and shop traffic, as well as removing a click from the the top level category pages.

Before (Desktop Brand & Shop)

Before (Mobile Brand & Shop)

4:21 PM

100%

All Rights Reserved Š Lee Jay Robertson 2016

After (Desktop)

After (Mobile)

4:21 PM

100%

Results

30% INCREASE

6% INCREASE

0% IMPACT

On average in traffic to gender

In conversion during the period the

To traffic visiting brand pages,

landing pages.

test was run.

including content sharing via social media.

All Rights Reserved Š Lee Jay Robertson 2016

Homepage before (Desktop)

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Homepage after (Desktop)

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Landing Page before (Desktop)

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Landing Page after (Desktop)

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Landing Page after (Mobile)

4: 21 PM

100%

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Product Page before (Desktop)

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Product Page after (Desktop)

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Product Page after (Mobile)

4: 21 PM

100%

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E-STORE RESULTS.

216% IN CONVERSION On featured products tracked from the Homepage

360% TIME SPENT OF PAGE On time spent on gender landing pages

126% IN MULTIPLE PRODUCT On average of items added in addition to consumer baskets

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Animal eCampaigns Working as part of the brand and marketing team, I produced and designed marketing strategies and product promotional content. Working closely with the head of e-commerce and development team, we where able to create better targeted campaigns, improving reach, subscribers and conversion.

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All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

EMAIL RESULTS.

14.7% OPEN RATES On average across all email campaigns, up on previous year by 7%

4.6% CLICK THROUGH On average across all email campaigns, up on previous year by 2.8%

155% UP ON CONVERSION On the previous years campaigns with an increase in revenue from £1.6M to £4.8m generated via email marketing.

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Animal Brand Rethinking Animals corporate website & branding, leading development towards a multi media platform with a digital focus. Bringing flat design and multi channel accessibility to all its devices & services & bridging the gap to support a better social media integration strategy.

Finalist best homepage category 2014

All Rights Reserved Š Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

4: 21 PM

100%

All Rights Reserved © Lee Jay Robertson 2016

BRAND RESULTS.

80% IN SHOP TRAFFIC With the new targeted shop experience

300% SOCIAL SHARING On brand stories and content.

78% MOBILE ENGAGMENT On time spent on brand focused content on mobile.

All Rights Reserved © Lee Jay Robertson 2016

Sparestock Leading the UX & UI design for a B2B membership subscription marketplace website for aerospace companies to list stock items & inter-trade. Providing them with tools & user experience that would support their business objectives and on devices and platforms accessible to all areas of the industry.

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THE RESULTS.

860% IN ACCOUNT SIGN UP Within the first 6 months of trading.

£13M IN REVENUE Generated within the first 6 months of inter-company trading.

78% REDUCTION IN COST On average in overhead inventory for signed up organisation.

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Flavrbox Corporate identity & website design for an in-house collaborative venture, started by a group of friends & I who wanted to do something about the food industry. So we thought we’d combine these passions to create something that we can all enjoy together. Flavrbox is the closest replication to a real farmers market with the focus on shortcutting big supermarkets.

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All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

Webtogs Working to improve the companies vision at building a visually stronger online brand presence and E-commerce shopping experience. Developing and implementing effective and measurable design solutions, building brand awareness, website design and web experience, within the corporate, consumer & retail sector.

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All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

All Rights Reserved © Lee Jay Robertson 2016

Amigoloans iOS App Responsible for the UX investigation, validation and testing in deriving the creative direction in finding a balance between both business and user needs, goals and objectives. Creating the foundation and basic understanding that determined the direction and approach to the visual design. I was also responsible for leading the design and UI development.

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A happy loan is a healthy loan Whether you decide to chip away at your repayment throughout the month, a little each week, all in one go, by direct debit, or even extra on top. Quickly see where you are throughout the month, in real time. The full screen progress bar fills the more you pay, not only the remaining monthly amount but also the date to make that months final repayment including a daily countdown, giving you complete exposure and control.

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Just a thumb swipe away Flip between repayment activity, balance and number of repayments right from the home screen. Your entire account activity no more then 3 swipes away.

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Timeline statement view Helping you keep track every step of the way.

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Simplifying payments for everyone Wherever you are and whatever your doing, making a payment has never been more flexible. Either pay with an existing card, setup a new one, or even make a cash payment on the go with your personalised paypoint on screen barcode.

All Rights Reserved Š Lee Jay Robertson 2016