How Can We Promote Financial Business with Twitter Hashtags?

What Is Hashtags?

A hashtag is a word or phrase that follows a pound sign and is used to identify specific posts on social media. It allows anyone to tag content on sites like Facebook, Instagram, and Twitter. It helps users more easily navigate posts and engage in larger online conversations.

Hashtags Can Be Used for Various Purposes for Business:  Visibility  Marketing  Service description  Tracking  Conversational ads  Targeting

Visibility It helps in the categorization of the company and various services provided by it. It acts like an abstract word to define the company.

Marketing Event marketing is one such method. Hashtags are associated with a particular event. Various hashtags are created depending upon the event organized.

Service Description Hyperlink of the service description website with Twitter helps in tangible monitoring of the company and service. This helps in easy engagement with the clients.

Tracking Hashtags are not only supported by twitter but are also compatible with other social media platforms like Instagram In this way tracking of the social media campaign is in an organized way.

Conversational Ads Originally known as promoted tweets, these consist of abstraction call to action button process. It consists of multi-purpose pre-composed messages, custom hashtags as defined by the advertiser for a particular campaign. The buttons let you select an option for re-tweeting. They act like the catalyst for starting a conversation.

Targeting Hashtags can be used to target a specific category of clients. Clients too can use them to identify if the event is related to their needs or not. They help in the identification of the company characteristics like #startup indicates that the company is new and is at the embryonic stage.

Fundamental Guidelines to Use Hashtags: • • • •

Select a memorable title name.

Keep the title as short as possible.

The title must be easy to spell.

The title must be unique and directly indicate your event.

• The hashtag must be relevant for the event. A wrong hashtag can also have a drastic negative effect.