Sellers Guide

selling florida’s

First Coast

your trusted

Real Estate Professional A United States Navy Veteran and a skilled tradesman with 11 years of experience in residential and commercial plumbing, Robby made the leap into real estate to try a new challenge in his life and to have more quality time with his family. His children are his driving force for success day in and day out. Robby leverages his expertise to help his customers not only find the perfect home, but answer questions about their new home along the way. He was born and raised on the Eastern Shore of Maryland and relocated to St. Augustine, Florida. He enjoys helping others, which is his favorite part of working as a Realtor. Robby volunteers as a local youth football coach here in St. Augustine and is a proud supporter of K9s For Warriors.

robby whittington realtor®, mrp

904.806.3265 robby@jlhometeam.com robbyw.cbfloridahomes.com

661 a1a beach blvd | st. augustine, fl 32080

Table of Contents Your Trusted Real Estate Professional....................................................... 1 What To Expect................................................................................................. 3 Why A Listing Agent is Essential................................................................ 5 First 30 Days....................................................................................................... 6 About Our Company....................................................................................... 7 Step by Step.......................................................................................................11 Position Your Home to Sell...........................................................................13 Comparative Market Analysis......................................................................14 Planning to Sell.................................................................................................15 Powerful Plan.....................................................................................................17 Paperwork Preparation..................................................................................19 Recommended Vendors................................................................................21 Client Testimonials..........................................................................................23 K9s for Warriors..............................................................................................25 Notes.................................................................................................................... 27

What to Expect During the selling process

• In depth research about the Current Market value of your home to best maximize your profits • Honest feedback about how to best prepare your home for showings • Comprehensize knowledge of the current market • Creative and Innovative ideas to market your property ­­— including exposure to multiple high-engagement platforms • Guidance through every step of the process • Top Producing Affiliate Relationships • Showing feedback within 24 hours • Prompt and Open Communication • Take every measure to ensure all clients’ personal real estate goals are acheived

Proven.

Powerful.

Personal.

Selling your home is a big deal. The company that helps you should be too. The Coldwell Banker® brand is one of the world’s best known and trusted names in real estate, giving you advantages most other brokerages can’t.

• Proven Success • Online Impact • Full Service • Innovative Culture • Strategic Marketing • Market Know-How I will guide your every step of the way — making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.

Why List With a Licensed REALTOR®?

Instead of selling on your own — which is possible, even as someone not licensed to sell real estate — here are the top 5 reasons why listing your home with me is in your best interest.

1

I have access to market data about recent sales and other homes on the market that can be used to price your home appropriately.

2

I can show your home even when you aren’t available, respond to inquiries from potential buyers and their agents, and get valuable feedback from those who attend open houses — all things that ultimately save you time.

3

I can look at your home objectively and suggest ways to improve its appearance and ability to show well.

4

Buyers typically prefer to look at a home without the seller present so they can feel more comfortable exploring and visualizing themselves in the home long-term. I will be the liaison between you, your home, and those potential buyers.

5

I have a professional marketing team backing me, contacts with other real estate agents who work with buyers, and the support of a full-service brokerage with endless resources who can market your home more widely than you’d be able to on your own.

In the First 30 Days, We Will: Pr e pare fo r l i st i n g • Conduct an in-depth seller consultation to determine your needs and wants • Order preliminary commitment of title insurance, plus well and septic evaluations • Contact the city or township for pertinent property information • Determine how to enhance the marketability of your home • Perform a Competitive Market Analysis (CMA) of the property

A dv e rt i se yo ur h ome • Install a Coldwell Banker-branded yard sign on your property • Work with a professional photographer to get high-quality photos of your home • Enter your listing into the Multiple Listing Service (MLS), my website, and sites like Zillow, Trulia, and many other databases for maximum exposure • Announce the listing in Coldwell Banker network communications, providing agents with quick access to view the listing • Send flyers to producing real estate agents in the area • Advertise through various mediums, including social media, direct mail campaigns, and more

Wo r k B eh i n d t h e Scenes • Call and get feedback from all real estate agents who have shown your property • Host open houses for the public, advertising the open houses in the local paper, social media, and real estate websites • Call and follow up with anyone who attended the open houses • At day 30, review our progress and determine whether we need to adjust the price

Ke e p t h e ball ro l l ing • Inform you of the results of the open houses and advertise our success through a Marketing Service Report • Contact folks from our mailing lists to solicit buyers • Inform real estate agents who have previously shown the property about changes that have been made to your home that could positively affect their buyer’s decision to purchase • Send you copies of advertisements • Review our personal buyers file to see if there’s a match for your property • Include your property in newsletters and/or monthly mailings

at a Glance

schmidt family of companies

• 90+ offices company-wide (Michigan, Ohio, Florida, U.S. Virgin Islands).

• Over 1,900 REALTOR® associates.

• Over $5 Billion in sales volume in 2022.

• Over 15,500 closed sale transactions in 2022.

• Ranked Real Trends Top 40 Real Estate Brokerages Worldwide.

• Principal Broker for Anywhere Real Estate Inc., the world’s largest real estate relocation and referral company.

• Ranked #1 for number of offices and #3 in sold transactions of 900 Coldwell Banker affiliate companies around the world.

• Coldwell Banker Global Luxury handles more than $288 million in luxury home sales each day - Representing more than 48,444 transactions of $1 million+ homes - Attaining a $2.2 million average sales price for $1 million+ homes.

Services

buyer and seller

• Multiple Listing Services

• National Relocation and Referral Services • State of the art Advertising System • Buyer Agency • Residential and Commercial • Mortgage Banking Services • Multiple Digital Magazines

Coldwell Banker Schmidt Family of Companies has experienced phenomenal growth since it’s inception in 1927. Founded by Harold F. Schmidt, the company is now led by his grandson and great-grandson.

H.F. Schmidt Real Estate, as the first was originally known, was based on the principles of honesty, integrity and an unwavering committment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become on of the most respected and largest real estate brokerage firms in the Midwest. Schmidt Family of Companies is now a fifth generation real estate firm and is one of the largest and most successful real estate affilates in the country.

Compare? how do we

THE NUMBERS ARE IN. NOBODY BEATS THE COLDWELL BANKER® BRAND.

100,000 Dedicate d Agents acr oss 40 countries

#1 - ACE Metrix scores 2012-2022.

most effective real estate advertising

Over Half a Billion

$234 Billion

Media im pressions in 20 23

Col dw el l Ban ker ®

i n sal es vol u m e i n 2 0 23

2023 Sprout Social and Media Agency Reporting.

#1

most visited real estate brand online - Reflects total website visits for 2022. Source: Comscore 2022 Media Trends.

Advantage internet marketing

Internet marketing advantage With a primary distribution network which redistributes up to 750 real estate oriented home willnetwork reach a larger, targeted local I canestate showcase With websites, a primaryyour distribution whichmore redistributes to upaudience. to 750 real oriented websites, yourwhere home willofreach a is larger, targeted local—audience. can showcase your home 95% all time spentmore searching for homes online! ThisI tremendous your home where 95% of all time is spent searching for homes - online! This tremendous exposure to the largest audience of buyers helps give your home the visibility it deserves. exposure to the largest audience of buyers helps give your home the visibility it deserves.

YOUR LISTING

Step by Step

Selling a home is a complex process, but your Coldwell Banker® affiliated agent will guide you through it every step of the way.

Step One - Pricing • Review Market Conditions • Agent prepares CMA • Discuss home sale goals and optimal listing price

Step Two - Prepare • Make repairs, clean and organize home • Complete listing documents and disclosures • Set up lockbox and Showingtime • Schedule photography/videography date

Step Three - Marketing • Schedule Open House • Maximum Online Exposure • Social Media and Internet Ads

Step Four - Offers and Negotiations • Evaluate Offers • Negotiate Best Terms and Prices • Verify Buyer Financing

Step Five - Inspection and Appraisal • Coordinate Third Party Vendors • Provide Comparable Homes

Step Six - Closing • Coordinate Closing Date and time and location with Title Company

position your home

to Sell

In real estate, knowledge is power, and your Coldwell Banker® agent is a local-market

expert. By sharing current market data, trends and a comparative market analysis (CMA), they’ll help you make an informed decision about your home’s market value and ideal asking price.

FACTORS THAT MIGHT IMPACT YOUR HOME’S VALUE: Market Conditions: the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic favors and seasonal demand.

Your Home’s Condition: Location, age, size of the home and lot, floor plan and architectural style The Competition: The number of similar properties for sale and their prices, condition, location and financing terms.

cma

comparative market analysis A comparative market analysis is a report that pulls data from the multiple listing service based on buyer and seller activity in your area. I’ll use this intelligence to establish an ideal listing price for your home that’s competitive and appeals to buyers.

Key CMA data includes: • Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area (the competition)

Thanks to the internet, home buyers are more knowledgeable than ever, with many doing their own comparison research. Which is why intelligent pricing is one of the most critical aspects of a successful sale — no matter how perfect your home is, you’ll miss out on potentional buyers if its price doesn’t align with similar properties selling in your market.

By considering market factors and local competition, I’ll thoroughly assess your home and optimally price it from the start, so it generates the most activity from real estate agents and buyers.

Planning to Sell So you’re planning to sell your home. You and your real estate broker have decided

on a price based on current market values, but your home may sell faster and bring a higher price if it shows well. Potential buyers will get the best impression if your home is neat, uncluttered, in good repair, light, airy, fragrant, and quiet. This checklist will help you get your home ready to show.

Clean Everything

Let Fresh Air In

Cleanliness signals to a buyer that the

Get rid of odors that may be unfamiliar

home has been well cared for and is

or unpleasant. People are most often

most likely in good repair. A messy

offended by odors from tobacco, pets,

or dirty home will cause prospective

cooking, and musty or sour laundry.

buyers to notice every flaw.

Use fresh flowers or potpourri!

Let the Light In

Paint

Open the blinds. Put brighter bulbs

There’s nothing that improves the

in all the lamps, and make sure lights

value of a home for a lower cost than

are all working and the same color,

a fresh coat of paint. And it’s so often

including ceiling fixtures. Bright, open

easier to paint a room than it is to

rooms feel larger and more inviting.

scrub it. Stick with neutral colors.

Keep Noise Down

Unclutter Your Home

Silence is a restful sound that offends

Empty closets. Throw away what you

no one. Turn off the TV and radio. Soft

can’t sell. The less “stuff” in and around

instrumental music is fine, but avoid

a home, the roomier it will seem.

vocals.

Fix Anything That is Broken This

includes

systems,

plumbing,

switches,

Send Pets Away

electrical

windows,

Send them away or secure them away

TV

from the house when prospective

antennas, screens, doors, and fences;

buyers are coming. You never know if

if it can’t be fixed, replace it or get rid

people will be annoyed or intimidated

of it (no window screens are better

by your pets or even allergic to them.

than broken ones). A buyer will make

And you never want a prospective

a much lower offer if your house is in

buyer

disrepair and will probably still insist

droppings.

that everything be fixed before taking occupancy. You’re better off if you leave potential buyers no reason to offer less than you are asking.

to

have

to

avoid

animal

Powerful

Plan

We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.

• National brand advertising • Online advertising • Social Media • Direct print and email marketing • Media relations/public relations • Coldwell Banker Global Luxury SM Program • Yard Signs • MLS (Multiple Listing Service) • Professional Photography • Open Houses/Broker Opens

Paperwork Preparation

Beyond the preparations you'll make to your physical space, you’ll need to gather some information to get ready to list, show, and sell your home. Below are a few things you should have lined up so that things run smoothly.

Paperwork Copy of the mortgage note F Name of the loan company/bank F Loan numbers like first mortgage, home equity, etc.

F Survey F Floor plan, room dimensions, and square footage of the home F Latest tax assessment F Inspection and/or contract F Results of termite, well, and septic inspections F 12 months of utility bills like electric, water, gas, etc.

F List of all utility companies and service providers for the home, including contact info for each F List of home improvements you’ve made, along with estimated costs F List of any known defects, including environmental (radon, asbestos, etc.)

F Most recent title policy F Covenants and restrictions F Homeowners’ Association documents, including monthly and yearly dues, deed, and amendments F Any special assessments — past, current, or future F Warranties in effect F Results of the latest appraisal F List of local schools F

Once all parties have agreed on the price and terms for your home, you'll be that much closer to finalizing the sale. When it's time to close the sale of your home, we'll sit down together with the buyer and sign all necessary paperwork.

W ho w i l l b e t h ere • You, the seller • Me, your agent • The buyer • The buyer's agent • A representative from the title company • A loan officer • Any real estate attorneys involved in the transaction

W hat to b ri n g Government-issued photo ID F Purchase agreement F Mortgage documents F Trust documents and power of attorney F House keys and garage door opener (if applicable) F

Do n’ t fo rget !

• Date of closing: ______________________________________________ • Location: ___________________________________________________ • Time: ______________________________________________________

Can't wait to celebrate with you at the closing table!

Recommended vendors

I am here for you in all aspects of the home sale process. My primary service ensures you’ll receive complete assistance from start to finish — giving you one-stop-shop convenience.

Home Inspectors HouseScan Home Inspections 904.758.9225 | Admin@HouseScanFL.com | HouseScanFL.com AM Inspections — Alex Mansur 904.626.0337 | Alex@AMInspect.com | www.AMInspects.com Sterling Home Inspection Services Inc. — Don Pires 904.794.2104 | Don@SHIS-Inc.com | www.SterlingHomeInspectionServices.com

Lenders Coast One Mortgage — Laura Baker 630.417.0592 | LauraBaker@CoastOneMortgage.com | www.LauraBakerLoans.com Fiber Mortgage — Rusty Davis 904.446.0457 | RustyDavis@FiberMortgage.com | https://Fiber.Mortgage Future Home Loans — Cara Potter 904.535.1096 | Cara@Future.Loans | www.CaraPotter.com

Title Coast One TItle — Wendy Boyer 904.484.7070 | WendyBoyer@CoastOneTitle.com | www.CoastOneTitle.com Southern Capital Title — Candace Gomez 904.347.4321 | Gomez-Candace@SouthernCapitalTitle.com | www.SouthernCapitalTitle.com Action Title — Craig Herzog 904.797.4777 | Info@ActionTitleStJohns.com | www.ActionTitleStJohns.com

Testimonials client

Robby was amazing to deal with. We spoke everyday for a minimum of 5 minutes, even if I didn’t have any questions or requests. Always answered the phone in urgency. He made selling my home a breeze. Coordination was unbelievably perfect. Didn’t have to lift a finger. IF YOU ARE LOOKING FOR SOMEONE TO TRUST, THIS IS YOUR MAN! LOOK NO FURTHER.

Ryan H.

Best realtor ever! Very helpful. He is knowledgeable and very informative. Kept everything very professional. Couldn’t thank him enough for all he helped me with. I would recommend him to everyone!

Tori K.

Robby is a personable and wonderful real estate agent. If you have questions, he has answers. He will assist you every step of the way, through the entire process.I highly recommend him for your next home purchase or any real estate need!

Stacey M.

As a first-time home buyer, there were a lot of things I didn’t know, but Robby was very patient and friendly as he walked me through the process and answered my questions! I would highly recommend him to anyone looking to buy a home!

Amelie M

My husband and I couldn’t have asked for a better real estate agent than Robby. From the first phone call, he was very helpful with questions we had about the area. Robby was very patient with us when we didn’t find “the one” right off the bat. He put time into helping us narrow down exactly what we were looking for! We could tell he was in the business to not only help with buying/selling homes but to also build relationships with his clients and that is exactly a trait you look for when making a purchase of that nature. Thank you Robby for helping us find our dream home!

Morgan D. Can’t say enough good things about Robby. He is highly knowledgeable in the entire real estate process, very responsive to emails/texts and calls, and just an overall pleasant person to work with. You can’t go wrong choosing Robby as your agent!

Lindsay M.

I was nervous as a first time homebuyer but Robby was an expert realtor and helped me with every last detail. He was attentive and went out of his way to make sure the process could go as smoothly as possible. I would highly recommend working with Robby especially as a military member as he has made my PCS process much easier by helping me find a beautiful new home that I was able to move into quickly.

Rose T. Robby’s professionalism and knowledge of the area, the comps and the current housing market were invaluable to me. He had expert insight when negotiating with interested buyers while negotiating offers. Aside from his excellent marketing skills, he was always personable assuring me that I got the best possible price before and after the final contract was signed and subsequently executed.

Maureen M.

The nation’s largest provider of Service Dogs to Veterans.

Roughly 20 veterans die by suicide every day, and K9s for Warriors is committed to change that. Determined to end veteran suicide, K9s for Warriors provides highlytrained Service Dogs to military veterans suffering from PTSD, traumatic brain injury and/or military sexual trauma.

800

2000

Over 800 Warriors have been

Roughly 2000 rescue dogs have

served since opening in 2011.

been saved from high-kill shelters

82%

1/3

of Veterans with Service Dogs

Roughly 1/3 of Veterans in a VA

report a decrease in suicidal

study no longer met with any

thoughts.

criteria for PTSD after 18 months.

92% of Veterans with Service Dogs reported a reduction in medications.

With the majority of dogs coming from high-kill rescue shelters, this innovative programs allows the Warrior/K9 team to build an unwavering bond that facilitates their collective healing and recovery.

k9sforwarriors.org | 904.686.1956

With each transaction, a portion of my commission goes to the organization.

Notes

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Notes

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Robby Whittington | REALTOR®, MRP 904.806.3265 | Robby@JLHomeTeam.com SellingFirstCoast.com Coldwell Banker Premier Properties 661 A1A Beach Blvd | St Augustine, FL 32080