THE ROAD ETHOS
Statistics
Magazines are changing. People no longer want to pay £5 for printed publications, when they can have exciting multimedia magazines FREE on their computers, tablets and phones. Road covers new car road tests, road trips and motorsport events in the UK, USA & Europe. We’ve got high-end supercars, to the ultimate hot hatches and those ‘own before you die’ classics. Our innovatively-designed magazine includes the wildest of the organised road rallies, to the simple pleasure of chucking an overnight bag in your favourite car and heading out on your own personal road trip. And, because of the way Road is produced, there are no expensive print costs, so we can pass this saving on to the advertiser - giving you less expensive and more targeted, cost-effective brand publicity.
> Subscribers > Readership > Unique page views
READER PROFILE 31138 591,321 41 MILLION
USP’s > FREE to read & download > Unique content, unlike any other car magazines - now four years established > Can be read online at any time, or downloaded to be poured over at leisure > Marketed widely online, via websites, Road’s blog, email & social media > Great value advertising opportunities > Adverts stay online indefinitely as back issues, which keep getting hits > Gives the immediacy of the internet, with the impact and longevity of printed adverts > Hyperlinks from all Road adverts to your own website
> Age: 55% 18-25, 30% 26-40, 15% 40+ > A-C1 socio-economic group > Average income of £39,000 > 75% stated a requirement to buy a new car in the next 12 months > 75% UK readership: Global audience
www.roadmagazine.co.uk