Road Magazine & Blog Media Pack 2012
www.roadmagazine.co.uk www.roadmagazine.blogspot.com 600,000 readers & 40 MILLION UPVs www.roadmagazine.co.uk
THE ROAD ETHOS
Magazines are changing. People no longer want to pay £5 for printed publications, when they can have exciting multimedia magazines FREE on their computers, tablets and phones. Road covers new car road tests, road trips and motorsport events in the UK, USA & Europe. We’ve got high-end supercars, to the ultimate hot hatches and those ‘own before you die’ classics. Our innovatively-designed magazine includes the wildest of the organised road rallies, to the simple pleasure of chucking an overnight bag in your favourite car and heading out on your own personal road trip. And, because of the way Road is produced, there are no expensive print costs, so we can pass this saving on to the advertiser - giving you less expensive and more targeted, cost-effective brand publicity.
> Subscribers > Readership > Unique page views
READER PROFILE 31138 591,321 41 MILLION
USP’s > FREE to read & download > Unique content, unlike any other car magazines - now four years established > Can be read online at any time, or downloaded to be poured over at leisure > Marketed widely online, via websites, Road’s blog, email & social media > Great value advertising opportunities > Adverts stay online indefinitely as back issues, which keep getting hits > Gives the immediacy of the internet, with the impact and longevity of printed adverts > Hyperlinks from all Road adverts to your own website
> Age: 55% 18-25, 30% 26-40, 15% 40+ > A-C1 socio-economic group > Average income of £39,000 > 75% stated a requirement to buy a new car in the next 12 months > 75% UK readership: Global audience
MAGAZINE ADVERTISING RATES
While Road is a digital magazine, to aid design it is laid up as if it were going to print then transferred to a digital server from the completed PDF. There are a range of advert sizes you can choose from, shown below. Remember that, unlike banner ads, an advertisement in Road will stay in front of the readers for much longer as they read the magazine. What’s more, readers can go straight to your own website simply by clicking on your company’s advert. Because Road is designed to be read onscreen, we recommend that you use a larger font in your advertisement than would be typical for a printed magazine – 13 point should be the minimum. Anything smaller can be read, but only if the user zooms in. Adverts should be supplied RGB with no bleed and as a press proof PDF.
DPS: 460mm x 280mm FULL PAGE: 230mm x 280mm 1/2 PAGE: 220mm x 133mm 1/2 DPS: 460mm x 140mm
£750 £400 £200 £400
WEBSITE RATES www.roadmagazine.co.uk Site advert (Banner or Skyscraper) 3 months (total) £300 6 months (total) £450 12 months (total) £750
We also offer new client discount package deals to make it irresistible for you to advertise in the magazine and on the websites, including editorial coverage and promotional competitions. Please get in touch to discuss with MD, Phil Royle.
MD & Editor: Phil Royle E: firstname.lastname@example.org T: +44 (0)1953 856090 MP: +44 (0)7946 610193
www.roadmagazine.blogspot.com Blog Advertising (Banner or Skyscraper) 3 months (total) £300 6 months (total) £450 12 months (total) £750