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She also recommends keeping some brochures handy at all times, as you never know who you will run into when out and about. “I once made a sale to someone I met on a plane. She didn’t buy the mat right then, but a few months later she did, and then she became an amazing resource for a professional conference she referred me to, where I met several other therapists who bought mats,” said McShane. Following up with clients after purchasing is vital to any
successful business, and Sue advises doing this and going the extra mile to work with people. With online shopping and automation dominating the business world, Sue advises on adding a personal touch to your business operations. “In this day and age of intense technology, I think people appreciate talking to a real person. Be persistent when making contact with potential buyers, and follow up after you’ve had a conversation with someone who seems interested,” advised McShane.
As an example, for her elderly clients, Sue will sometimes go their homes to help set up their Biomats® and explain the heat settings. She also takes this time to explain the technology. For Sue, success is being able to be the best that you be, contributing to the greater good, and meeting the daily challenges that life brings with “an open heart, grace, patience, love, kindness, generosity, and a sense of humor.”
JUNE 2018 RICHWAY WAVELENGTH 25