ROBERT MORRIS ATHLETICS
GRAPHIC STANDARDS MANUAL
A MESSAGE FROM OUR PRESIDENT
The identity of Robert Morris University Intercollegiate Athletics is bold, confident and exciting. And we feel that our family of printed marks reflects that. Our NCAA Division I program is the largest in Southwestern Pennsylvania. This logo is representative of a 500-plus student-athlete base that demands of itself success in all facets of life, be it academically, athletically or socially. In fact, our students, along with faculty, staff, alumni and fans all had input into the final version of the logo that you will see in the pages that follow. The family of logos found in the following pages are for use by three primary areas: *Intercollegiate Athletics *On-Campus Sports (ie. Club, Intramural, etc.) *Student Life Use of this identity belongs to Robert Morris University. However, ultimate permission to use these logos rests in the hands of the director of athletics. We invite you to support the Colonials. But we also ask that you adhere to the guidelines set forth in this manual. We feel confident that by following the rules for the use of this energetic family of logos, Robert Morris University students, faculty, staff and fans will continue to grow in their pride for RMU. Thank you. Go Colonials! Gregory G. Dell Omo, Ph.D. President Robert Morris University
OFFICIAL ATHLETIC COLORS
RMU RED (in lieu of which use *Pantone® 187 Process Equivalent: 0c 91m 72y 23k)
RMU BLUE (in lieu of which use *Pantone® 282 Process Equivalent: 100c 72m 0y 56k)
Color is one of the most important elements of the Robert Morris University athletic identity system. The colors on the left are the official colors for all of the Robert Morris athletic logos. If these colors are not available the logos should be printed in all black. Logos may also be used in all white on either black, RMU Blue or RMU Red backgrounds. Logos may be used in all white on other dark color backgrounds only if previously approved (see page 5). RMU athletic logos are never to be reversed.**
RMU GRAY/SILVER (in lieu of which use *Pantone® 421 or Pantone® 877 Process Equivalent: 0c 0m 0y 27k)
* Pantone® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide 1000. **See individual artwork guidelines.
In addition to the primary colors shown above, the RMU athletic identity system utilizes black, RMU Gray/Silver and white as important support colors. White helps to add contrast to RMU Blue and RMU Red. RMU Silver is preferred but RMU Gray or its process equivalent can be substituted when necessary. When the official colors are not available, most RMU athletic logos and art may be printed in all black. Logos may also be used in all white on either black, RMU Blue or RMU Red backgrounds. Logos may be used in all white on other dark color backgrounds only if previously approved (see page 5). RMU athletic logos are never to be reversed.**
ROBERT MORRIS ATHLETIC LOGOS
The new RMU Colonial marks were designed to create a consistent brand for our athletic program. At the same time there are many variations to chose from so that there should be a design compatible to any application. The preferred logo is the primary mark shown largest on this page. If you choose to use a different logo it should be one of the marks that feature either the words “Robert Morris” or the letters “RMU”. The wordless logos are for use only when either the school name or monogram have been previously presented. For example, the head alone design can be used inside a brochure if a logo or words identifying the university has been used on the cover. Or the upper torso Colonial can be used on a garment if the university name or monogram is identified in a prominent place.
All artwork and variations are available in Macintosh and PC digital file formats. For information on using the logos with different words in the banners see page 8.
ANY MARK BEARING THE COLONIAL FLAG SHOULD NOT BE USED ON APPAREL. 3
ATHLETIC LOGO COLOR VARIATIONS
FULL COLOR ART
All of the RMU athletic logos are available in full color (RMU Blue, RMU Red, RMU Gray/Silver and white), 2 color (RMU Blue and RMU Red), RMU Blue and all black. Examples of many of the logos are shown on the left. The logos should never be reversed in white or used in all RMU Red or RMU Gray/Silver. For information on using these logos on various background colors see page 5.
USING LOGOS ON COLOR BACKGROUNDS
Frequently it may be desirable to place the athletic identity logos on a field of color. As shown in the examples on the right, all of the artwork has been created with a built-in outline shape that allows it to work clearly on any background. For this reason it is not necessary to alter the logos before placing them on any color, photograph or complex background. This is true of the full color, 2 color, the all RMU Blue and the all Black logos. The RMU logos should never be reversed. All RMU logos may be used in all white on either black,RMU Red or RMU Blue backgrounds (or on other dark color backgrounds with prior approval). The all white version of the RMU logos should never be used on light color backgrounds (such as RMU Gray/Silver) or any complex backgrounds.
On RMU Red Background
On RMU Blue Background
It is never permissible for any photograph, pattern or complex background to show through logos (as in the example at the far right of the bottom row). * A l l Wh it e logos may only used on either black, RMU Red or RMU Blue backgrounds (or on other dark color backgrounds with prior approval).
On non RMU color Background
On Complex Background
LOGO USE VIOLATIONS
Never switch colors on any RMU athletic logo
Never use RMU athletic logos in non RMU colors
Never change the tagline typeface in any RMU athletic logo
Never use unapproved wording in any RMU athletic logo
Never re-size any element in any RMU athletic logo
Never reproportion any RMU athletic logo
Never add any element to a RMU athletic logo
Never distort any RMU athletic logo
Never angle or rotate any RMU athletic logo
Never reposition or realign any elements in the RMU athletic logos
Never re-space any elements in the RMU athletic logos
Never use any logo without its outline on any background
Never use the logos in all white on non RMU colors without permission
Never use the RMU athletic logos in all RMU Gray
Never reverse any RMU athletic logo
Never allow any color, pattern or photograph to show through any logo
So that Robert Morris University athletics can maintain the design integrity of its brand and maximize each logoâ€™s effectiveness as an identifier, it is mandatory that all logos be applied as indicated in this manual without modification. The logos are not to be altered in any way. Shown on the left are unacceptable uses of the Robert Morris athletic logos.
Each of the Robert Morris University athletic logos has an established safe zone. This safe zone is intended to maintain the logo’s integrity and to avoid visual confusion. No other type or graphic element (including folds, trims or edges) should fall within the safe zone shown. The safe zone for most Robert Morris athletic logos is equal to one sixth of the height of the logo (A). The only exceptions are the two type only wordmarks. The safe zone for them is equal to one fourth of the height of the logo (B). This safe zone spacing is uniform on all sides of the logo. See the examples at right for each athletic logo’s specific safe zone.
1/6 height of logo or “A”
1/4 height of logo or “B”
USING LOGOS WITH TAG LINES
TAGLINES The six logo configurations shown on the left are capable of presenting different tag line text in the banners. To customize the banner tag lines for a sport or activity simply open the desired art file in Adobe Illustrator (these art files are located in the “Live Text CS” folder on the RMU logo CD). The desired text can then be typed into the banner and then saved as desired for your use. Only the words below are approved for use in these “Live Text” files (type size must stay the same and text must be in all caps).
AVAILABLE TAG LINE TEXT Variable tag line text (fit text by expanding or condensing width and adding letterspacing - never increase type size or change font)
Athletics, Football, Basketball, Men’s Basketball, Women’s Basketball, Softball, Soccer, Men’s Soccer, Women’s Soccer, Golf, Men’s Golf, Women’s Golf, Volleyball, Cross Country, Track and Field, Hockey, Tennis, Cheerleading, Crew, Field Hockey, Lacrosse, Colonial Athletic Club, Sports Medicine All other wording must be approved first by the Director of Athletics.
COMPATIBLE TYPOGRAPHY/MINIMUM SIZES
RMU FONTS The primary typeface for the Robert Morris Athletic Identity is Fairplex Wide Bold. Copperplate Gothic Heavy is the font used in the banner of the RMU logos. Fairplex Wide Bold and Copperplate Gothic Heavy may be ordered directly from www.myfonts.com.
AB CDEFGHIJKLMNOPQRSTUVW XYZab c def ghij klmnop qrstuvw xyz0123456789 Fairplex Wide Bold
AB CDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmnopqrst uvwxyz0123456789 Copperplate Gothic Heavy
MINIMUM LOGO SIZES Each of the Robert Morris athletic logos has a minimum allowable size. In order to ensure clear reproduction and legibility, the logos must not be used any smaller than the sizes shown on the right. It is preferred that when possible the logos be used larger than their minimum size.
FULL COLOR RETAIL GRAPHICS
This shirt would require four color printing to reproduce the full color RMU logos (the other shirts could be done with only three color printing).
Two color examples
The bottom two rows of examples show how one color versions of the logos can look on apparel. By using various combinations of the RMU athletic typefaces and the single color logos and monograms it is possible to create a variety of simple collegiate designs. As shown on the bottom right, it is also permissible to print just the RMU Blue art or black on a light color fabric without the white outline.
If the fabric color matches one of the official colors exactly (RMU Blue, RMU Red, RMU Gray or white), the fabric can show through in place of printing that color. If the fabric color does not match any official color, all 4 official colors must be used to print the logo.
ONE AND TWO COLOR RETAIL GRAPHICS When using logos on apparel, the art may print in any of the official colors (RMU Blue, RMU Red, RMU Gray/Silver, black or white) as long as there is sufficient contrast with the fabric color. The two color RMU athletic logos are a great cost saving alternative to the full color logos and they will work on any color of fabric.
ROBERT MORRIS ATHLETICS CONTACT INFORMATION
For additional information regarding the use of RMU athletic trademarks please contact: Marty Galosi Associate Athletic Director Robert Morris University 412-397-4865 www.rmu.edu
For obtaining a license for use of University trademarks by external organizations for commercial purposes: Licensing Resource Group (LRG) 426 Century Lane, Suite 100 Holland, MI 49423 616-395-0676 www.lrgusa.com
All art shown in this manual is the property of Robert Morris University, and artwork may not be used in any way without prior written permission. ' 2006 Robert Morris University, all rights reserved. All logos and manual designed by Rickabaugh Graphics