Opportunities2025 PARTNERSHIP
OUR
Mission
Ronald McDonald House Charities® of the Bluegrass provides essential services that remove barriers, strengthen families, and promote healing when children need healthcare.
HOW WE DO IT
Ronald McDonald House Charities (RMHC) of the Bluegrass knows that a family with a sick child is a sick family. We were built on the simple idea that nothing else should matter when a family is focused on the health of their child At RMHC, we spend our days serving families through our three Core Programs.
Ronald McDonald House
A 21-room home with kitchen, laundry, and indoor + outdoor play areas
OUR VISION
Ronald McDonald Family Room
An area of respite inside the walls of Kentucky Children’s Hospital (KCH)
Every family has what they need to ensure the best health outcomes for their children.
Ronald McDonald Care Mobile
A mobile dental clinic serving Eastern Kentucky children
OUR Impact
"The Ronald McDonald House is a blessing beyond belief. Could not ask for anything better for us. If not for this place, me and my wife would be sleeping in the car for as long as it takes for our daughter to get better. I am so thankful to be a part of this." - Derrick Watts
Over the past 5 years, 1,316 unique families have stayed at Ronald McDonald House Charities® (RMHC®) of the Bluegrass.
Of those 1,316 families, 62% had an average median income of less than $30,000.
On average, these families lived 100 miles away from Lexington.
Our longest stay was 267 nights, saving that family an estimated $46,725 in accommodation, food, and transportation costs.
THE Family Room
INVESTMENT: $75,000
The Ronald McDonald Family Room is located on the 4th floor of UK HealthCare’s Kentucky Children’s Hospital (KCH) and provides a comforting and quiet area of respite, relaxation, and reflection for loved ones just steps away from their child’s bedside. Guests will find comfortable seating, Lunches with Love, snacks, McCafe coffee, toiletry kits, as well as activities and games. The Family Room is staffed with helpful, specially trained and screened volunteers who take care of families facing difficult circumstances.
The Ronald McDonald Family Room began welcoming guests in 2009. In 2023, Family Room volunteers served 1,412 families
PARTNER BENEFITS
Physical signage in the Ronald McDonald Family Room
Logo on 2 Ronald McDonald Care Carts that visit the DanceBlue Hematology/ Oncology Clinic + Pediatric Specialty Clinic (refer to following page for more info on Care Carts program)
Comfort Bags for families staying in the hospital to be co-branded with your logo + RMHC of the Bluegrass
Opportunity to provide branded item(s) to be distributed in the Family Room and from Care Carts
Annual sponsorship highlight on RMHC website
Quarterly social media activations including static posts + reels
Minimum of two news media appearances highlighting the sponsorship
Monthly, quarterly, or annual employee activations with opportuniti
Lunches with Love, cook dinner at the House, and/or host a custom service day at the House
Your company may include RMHC in internal and external commun to boost employee morale/participation and for additional PR bene
OUR Care Carts
INVESTMENT: $10,000 PER CART *6 AVAILABLE
For caregivers who are reluctant to leave their child, even for just a moment, the bright and cheerful Care Carts are a welcome sight. They show families at the UK HealthCare clinics we serve that RMHC of the Bluegrass and our partners are there to provide comfort during a very difficult time These carts are stocked with snacks, toys, activity books and specialty items, all at no cost to the families.
Launched in May 2019, the Care Carts have served over 6,000 patient families with children receiving treatment at UK HealthCare clinics.
PARTNER BENEFITS
Logo on all sponsored Care Cart(s) located at various clinics and units within the UK HealthCare KCH system
Opportunity to provide branded item(s) to be distributed on Care Carts
Annual sponsorship highlight on RMHC website
Annual social media activation including static post + story
Annual employee activation with opportunities to pack Lunches with Love, cook dinner at the House, and/or host a custom service day at the House
If a sponsor chooses to sponsor all 6 Care Carts available, a minimum of one
news media appearance highlighting the sponsorship will be included along with additional social media and employee activations
HOUSE to Home
INVESTMENT: $50,000
House to Home Bags are given to families when they leave the Ronald McDonald House so they have basic necessities to help ease the transition when they return home. With over 60% of our families having an Average Median Income of less than $30,000 annually, these bags are one more way we can make life a little less hard and ease the burden of families going through a difficult time
Launched in 2019, RMHC of the Bluegrass has distributed over 970 House to Home Bags including items like gift cards, meal kits, toiletries, and cleaning products
Minimum of one news media appearance highlighting the sponsorship Quarterly or annual employee activations with opportunities to pack Lunches with Love, cook dinner at the House, and/or host custom service day at the House Your company may include RMHC in internal and external communications to boost employee morale/participation and for additional PR benefits PARTNER BENEFITS
House to Home Bags to be co-branded with your logo + RMHC of the Bluegrass Opportunity to provide branded item(s) to be included in House to Home Bags
Annual sponsorship highlight on RMHC website
Bi-annual social media activations including static posts + stories
TASTE of Home
INVESTMENT: $25,000
What happens when you combine the heart of the Ronald McDonald House with generous volunteers from throughout the community? A Taste of Home When guest families stay at the Lexington Ronald McDonald House, food is something we never want them to have to worry about. Our House is a safe haven providing all the comforts of home, including warm meals to nourish parents and their children during trying and difficult times
In 2023 alone, RMHC of the Bluegrass provided 538 meals for families staying at our House thanks to volunteers who served over 6,800 hours.
PARTNER BENEFITS
Physical signage in Ronald McDonald
House Kitchen as well as on each of the ten guest dining tables
Annual sponsorship highlight on RMHC website
Annual social media activations including static post + story
Minimum of one press release highlighting the sponsorship
Bi-annual employee activations with opportunities to pack Lunches with Love, cook dinner at the House, and/or host
custom service day at the House
Your company may include RMHC in internal and external communications to boost employee morale/participation and for additional PR benefits
WELCOME Bags
INVESTMENT: $15,000
A Welcome Bag awaits each family in their room when they check into the Ronald McDonald House to help them feel comforted and cared for from the start Often families do not have time to prepare before their child is admitted to the hospital, so providing essential care items, along with items to comfort and entertain children helps alleviate stress during a family’s time in the hospital and at the House.
In 2023, RMHC of the Bluegrass provided over 400 Welcome Bags that include a RMHC stuffed bear, journal and pen, toiletry kit, children’s book, lotion, and more.
PARTNER BENEFITS
Welcome Bags to be co-branded with your logo + RMHC of the Bluegrass
Opportunity to provide branded item(s) to be included in House to Home Bags
Annual sponsorship highlight on RMHC website
Annual social media activation including static post + story
Quarterly or annual employee activations with opportunities to pack Lunches with Love, cook dinner at the House, and/or host custom service day at the House
Your company may include RMHC in internal and external communications to boost employee morale/participation and for additional PR benefits
LUNCHES with Love
INVESTMENT: $10,000
Lunches with Love is our in-hospital meal program. Volunteers prepare grab-n-go lunches that include a microwaveable entrée, snacks, fruit, and a drink which are taken to our Ronald McDonald Family Room inside UK HealthCare’s Kentucky Children’s Hospital. Providing access to lunch relieves the financial burden from families who are focusing on what matters most: their child’s medical care
Launched in 2019, RMHC of the Bluegrass have provided over 3,600 Lunches with Love to families in-need, including 1,609 in 2023 alone.
PARTNER BENEFITS
Lunches with Love bags to be cobranded with your logo + RMHC of the Bluegrass
Opportunity to provide branded item(s) to be included in Lunches with Love bags
Annual sponsorship highlight on RMHC website
Annual social media activation including static post + story
Annual employee activation with opportunities to pack Lunches with Love, cook dinner at the House, and/or host custom service day at the House
Your company may include RMHC in internal and external communications to boost employee morale/participation and for additional PR benefits
ADOPT a Room
INVESTMENT: $2,500 PER ROOM *21 AVAILABLE
When you Adopt A Room you are helping us provide families with accommodations including: a room with one queen-size or two twin-size beds, a private bathroom, and storage for clothing; access to laundry services, televisions and play areas; transportation to and from their child’s medical facility; a stocked kitchen; and 24-hour on site security to ensure that families are safe at all times.
In 2023, over 400 families stayed with us at the Ronald McDonald House.
PARTNER BENEFITS
A heart-shaped plaque on the door of your sponsored room for a year, which can be seen by thousands of individuals who tour our House
Annual sponsorship highlight on RMHC website
Annual employee activation with opportunities to pack Lunches with Love, cook dinner at the House, and/or host custom service day at the House
Your company may include RMHC in internal and external communications to boost employee morale/participation and for additional PR benefits
Day at
the Races
Keeneland Race Course
April 2025
Our annual “Keeneland Day at the Races” was launched in 1983 as a fundraiser to finance the groundbreaking of RMHC of the Bluegrass.
Held in the Keeneland Room, guests enjoy one of the most stunning views of the race track. Located on the 5th floor and complete with a private patio, this room is a fit for a queen – literally
Complemented by great food and even better company, this is a great event to see and be seen while partaking in one of Lexington’s favorite pasttimes: A Day at the Races!
SPONSORSHIP OPTIONS
$1,500 - Superfecta
1 window table (4 seats)
$1,200 - Trifecta
1 non-window table (4 seats)
$600 - Exacta
2 non-window seats
Bourbon & Bites
Venue TBD
May 2025
After such a wonderful evening with those who attended our first Wine & Fries, we decided to plan a version with our favorite Kentucky spirit - bourbon! Guests will join us for specially curated bourbon tastings and delicious bites while mingling with friends. We will have a cash bar for additional drink purchases, a photo booth to capture all the fun moments, and a Whiskey Wall where guests can win a bottle to take home!
We can’t wait for everyone to join us at this new event in 2025 being presented by RMHC of the Bluegrass and the regional McDonald’s Co-op.
SPONSORSHIP OPTIONS
Marriott Griffin Gate
Fore the House
Also known as the Allan P Nahra Memorial Golf Scramble, this annual event presented by Tempur Sealy International brings together RMHC of the Bluegrass supporters for a beautiful day of golf with complimentary food and drinks, a premier gift, prizes and more. This day is a ~hole~ lot of fun and truly ~drives~ our success on and off the green!
SPONSORSHIP OPTIONS
June 24, 2025 x2
Team + Hole Special! For $2,000 you can secure a foursome and a hole sponsorship. (savings of $100)
* Team sponsorship cost of $1,500 is Early Bird pricing, cost increases to $1,750 one month prior to the event date.
Wine & Fries
Venue TBD
September 2025
This year we will be hosting our 2nd Annual Wine & Fries event! Guests are invited to taste our favorite fries from McDonald’s dipped in their favorite sauces and paired with hand selected, premier wines. All guests are also able to enjoy a cash bar, capture all their fun at our photo booth, and win a surprise bottle of wine from our Wine Wall! Our special VIP guests are treated to a guided tasting after the event, as well as a special gift.
After the success of our inaugural Wine & Fries event, we can’t wait to come back together for another special evening celebrating a truly perfect pairing.
SPONSORSHIP OPTIONS
Sspecial thanks to our Fry Sponsor,McDonald’s M&SRestaurants, & Advanced Sommelier Tony T. Majors for making our ~perfect pairings~ possible!
McDazzle
Central Bank Center
November 1, 2025
Gala + Auction
The McDazzle Gala + Auction is an annual event to celebrate and fund our mission with over 500 of our friends at Central Bank Center in downtown Lexington Guests enjoy a cocktail reception with an opportunity to browse our silent auction before an exciting program and three-course dinner.
SPONSORSHIP OPTIONS
* VIP Wine Service is also available as an upgrade for sponsorships it is not already included with.
Thank you to our Presenting Sponsors: Tempur Sealy International & Sleep Outfitters; Forever Mission Partner: McDonalds; Healthcare Heroes: UK HealthCare’s Kentucky Children’s Hospital; Hometown Heroes: Valvoline; and Swag Sponsor: White, Greer & Maggard Orthodontics for their continued support!
Giving
Tree
Alltech Arena at the Kentucky Horse Park
December 5-7, 2025
After the success of our first Giving Tree event in 2024, we are excited to bring it back again this year! Guests are invited to join us for this free event to view festively decorated and donated wreaths and trees from local Lexington businesses, complete with swag and other prizes like gifts under the tree.
Supporters can then purchase raffle tickets for the chance to win their favorite tree or
wreath and all its gifts with proceeds benefitting RMHC of the Bluegrass This is a great opportunity to promote your business and celebrate the giving spirit of the holiday season with us!
SPONSORSHIP OPTIONS
$2,500-PresentingSponsor (1available) One7.5foottreetodecorate “Presentedby”languageoneventmaterials 2exclusivesocialmediaposts
$1,000-CheerfulSponsor Onesix(6)foottree 1exclusivesocialmediapost
$500-Merry&BrightSponsor Onethree(3)foottreetodecorate Socialmediarecognition
$250-WinterWreathSponsor Onewreathtodecorate Socialmediarecognition
Tabs
Help “pick up the tab” for RMHC!
Our House collects pop tabs from aluminum cans for recycling. The money raised is put into our Family Fund so we can do meaningful activities for those who stay with us This is a great school or office project and an easy way that everyone can help us raise awareness and funds. When everyone pulls together, a little tab can make a big difference!
In 2024, we collected 2,759 pounds of pop tabs through our Pop Tab Palooza events - that’s over 3.4 million pop tabs!
POP TAB PALOOZA
April 24 & November 13, 2025
Twice a year, RMHC of the Bluegrass hosts Pop Tab Palooza at our House Supporters are encouraged to “Pop It & Drop It” by dropping off their pop tabs in our big collection boxes during these fun, free community events Guests get to enjoy food, activities, giveaways, and tours of the House. Pop Tab Palooza is sponsored by Cohen Recycling and Big Blue Junk Removal- our partners who help us haul and recycle millions of pop tabs a year!
We also provide “Pop Tab Houses” to help you collect your pop tabs!
Meal
Groups
Help us make our House a home!
Nothing keeps families together like a “home” cooked meal! Plan, purchase, and prepare the meal on site for our families. Our Health Department inspected kitchen can accommodate groups of up to 8 volunteers.
Check out the different meal options below:
SWEET TREATS
Come make some sweet treats like cookies or brownies for our families to enjoy during their stay. We can host groups for baking at 10 AM and 1 PM on weekdays.
BREAKFAST
Prepare breakfast on Saturday or Sunday mornings to be served at 10 AM.
LUNCH
Sign up to make a “grab and go ” lunch (40-50 sandwiches) for guests staying at the House. We can host groups to make lunches at 10 AM and 1 PM on weekdays
DINNER
Cook dinner on any night of the week to be served at 7 PM. We also invite your group to join our families for dinner.
Wish List
Help us stock our shelves & pantry!
Drive
Pick a few of our Wish List items and host a drive with colleagues, classmates, family, or friends! We rely on the generosity of our community to help us provide food, toiletries, and other basic, essential items to families while they stay with us at the House or are visiting our Family Room.
We can provide an up-to-date Wish List of our current needs at any time, but some of our regular needs are listed below
WISH LIST
Individual Bags of Chips
Individual Cereal
Individual Packs of Cookies
Snack Cakes
Granola Bars
Gummy snacks
Hot chocolate packets
Individual Teas
Barilla Microwaveable Meals
Clorox Wipes
Sandwich Bags
Powdered Laundry Detergent
Copy Paper
Toilet Paper
Third-Party
Host a fun event to benefit RMHC! Event
RMHC of the Bluegrass is honored to be the beneficiary of community events organized by individuals, civic groups, schools, and businesses These might include a 5K, trivia night, golf scramble, and more!
At RMHC of the Bluegrass, we define a third-party event as a fundraiser that an individual or group outside of RMHC of the Bluegrass is organizing on behalf of & in partnership with RMHC of the Bluegrass
There are policies and guidelines we ask third-party event organizers to follow These can provided upon request alongside a meeting to discuss what RMHC of the Bluegrass can and cannot provide in support of third-party events.
EXAMPLES OF EVENTS
Nucor Steel Gallatin’s Annual Drive For Charity
For the past 26 years, Nucor Steel Gallatin has hosted golf outings for their community to benefit the two RMHC organizations in Kentucky
Red Mile T-Rex Races
For the first time in 2024, Red Mile Gaming & Racing hosted a fun, familyfriendly costumed race afternoon to benefit RMHC of the Bluegrass.
Engagement
Plan
SPONSOR A PROGRAM WISH LIST DRIVE
Check out our programs and choose one that aligns the most with your company ’ s values
Pick a few of our Wish List items and host a drive to help us stock our shelves
Check out this sample year of supporting RMHC of the Bluegrass!
VOLUNTEER WITH US
Give your employees time away from the office to give back by volunteering at the House individually or as a group
GIVE BACK EVENT
Host a give back event with your company or community, such as a Dress Down Day or a day where a percentage of sales are donated
PREPARE A MEAL
Get your team together and plan purchase and prepare a home cooked meal for families at the House
COLLECT POP TABS
Start a pop tab drive in your office by having a collection station! Better yet, make it a fun competition among staff
SPONSOR AN EVENT
Sponsor an event to support our mission while getting wonderful promotional benefits for your business You’ll also get to come enjoy all the fun at the event!
DONATE AUCTION ITEMS
Our McDazzle Gala + Auction includes a large silent auction to help us meet our goal Donate a gift basket, vacation home, and more to help our event!
RENEW YOUR SUPPORT
Reflect on the difference you ’ ve made this year and set your philanthropic goals for next year!
HOST A FUNDRRAISER
Host your own 5K trivia night, golf scramble, etc as a Third Party Event with proceeds benefitting RMHC of the Bluegrass
thank you
TO OUR 2024 CORPORATE DONORS!
Tempur Sealy International, Inc
Nucor Steel Gallatin
McDonald’s Bluegrass Operators Association
Touchstone Energy
UK HealthCare
Davis H. Elliot Company, Inc.
46Solutions
Studio46
Valvoline, Inc.
Central Bank and Trust Co.
White, Greer and Maggard Orthodontics
Trice Family Foundation
McTribe
Seyferth PR
TJX Foundation
Bryant Heating and Cooling
Appalachian Owner Operator Association
Enterprise Holdings Foundation
Clark's Pump-N-Shop
KY Association Of Health Plans Inc
Ward, Hocker & Thornton PLLC
Kentucky Employers' Mutual Insurance
American Water
Christian Word Ministries
Hanger Prosthetics & Orthotics
REB Architects PLLC
Independence Bank Foundation Inc.
Nahra Family McDonald's
440 Transit, Inc.
Element Design
Keeneland Association, Inc.
McDonald's Columbus Field Office
McDonalds M & S Restaurants
MML&K
Greene McCowan and Co PLLC
My Office Pro LLC
Cohen
RJ Corman Railroad Group, LLC
Coca-Cola
Scott Family McDonald’s
Corning Incorporated Foundation
Don Jacobs Honda/VW/BMW/Used Cars
Klosterman Baking Co
Link-Belt Construction Equipment
UK Federal Credit Union
Koch Development Corporation
Blue Grass Energy Cooperative
BC Wood Properties
Abel Construction
Cumberland Valley National Bank & Trust Co
GBBN Architects
Moore Ingram Johnson & Steele, LLP
OSI Group Foundation
Palumbo Lumber Co.
Southern Glazer's Wine and Spirits
RO&CO Real Estate
Keurig Dr. Pepper
Dillard's Inc.
Doug Smith Designs and Events
Longship
Merrill Lynch
Robert's Insurance and Investments
Tyson Foods
Wilhite LTD, Inc
Field & Main Bank
Toyota Motor Manufacturing Kentucky
RNDC Kentucky
Heller Built Inc
Corey Lee Law
WUPX TV
Dean Builds, LLC
NAI Isaac
Keystone Financial Group
Lewis & Lewis Attorneys at Law
Ross-Tarrant Architects
Whitt Insurance Agency Inc.
Shoffner Family Foods
Mashni Law PLLC
Tri-State Roofing and Sheet Metal Company
Humana, Inc
Crank & Boom
Total Quality Logistics, LLC
The Okonite Company
Landrum & Shouse, LLP
Members Heritage Federal Credit Union
MCF Advisors
The Campbell House
Martin Brower
Team McReal
Behind the Door Property Consulting
Ross Tarrant Architects
Bluegrass Hospitality Group
AmerisourceBergen
JMI Sports
