Rebeca Munoz Creative, marketer, product designer.
Grandes Colecciones de Mexico CDMX
As the Brand designer for Firenze, I lead this project from start to finish, and spearheaded the design vision, blending cultural heritage with modern aesthetics.
Piedra de Recinto – This collection was born from an in-depth exploration of volcanic stone, where I led the graphic development and implemented strategic color alterations. The result is a refined interpretation that captures the raw essence of the natural material, balancing authenticity with modern design elements
RYTHMS - PATTERNS
Through a meticulous approach to color, form, and texture, this collection celebrates the richness of Mexican artistry while pushing the boundaries of contemporary tile design.
The result is a versatile design that resonates with tradition yet feels right at home in modern, minimalist, or industrial interiors.
Intrinsic Series
Intrinsic Series embraces a unique and oustanding quartet of natural stones. Each stone in its multi format proposal complement each other, and offers a mix & match round solution. Due to their unique aesthetic characteristics these stones have been appointed as Statement Pieces
Storytelling, collection concept, styling, and brand identity.
Coverings 2021
At Coverings 2021, our booth was recognized as Best In Show for its outstanding product offering and innovative exhibition design. The space was divided into four distinct aisles, each showcasing different design themes.
Central to the booth were moodboards that illustrated the creative concepts behind each style, offering a deeper understanding of the design process. Visitors were guided through a visually engaging tunnel, leading to a view of the booth’s grand finale: the 4 Stones from the Intrinsic Series, which anchored the experience with their timeless appeal.
Coverings 2024
At Coverings 2024, the Lamosa and Roca booth earned Best In Show for its innovative design and outstanding product presentation. The booth seamlessly blended cutting-edge tile collections with immersive storytelling, highlighting the brands' design leadership
Space distribution, product selection, vignette design and product mix.
Evolux
The creation of the Evolux brand for the new LVT category involved a strategic approach to brand development, merchandising, and portfolio design. I led the process by crafting a brand identity that reflects innovation and versatility, positioning Evolux as a modern solution for luxury vinyl tile flooring.
The merchandising strategy was developed to ensure an engaging customer experience, incorporating visually compelling displays and interactive elements. The product portfolio was carefully curated to offer a diverse range of styles and finishes, catering to various design preferences while emphasizing durability and high performance, key characteristics of the LVT category.
