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CATHERINE REAGOR REAL ESTATE
Funny thing about selling homes to Millennials
It’s a competition show on which nine couples are
If the only visitor to an open house is the cat from next door, then the real estate agent needs a new social media and marketing approach. That was part of the advice Millennial real estate agent Wes Pinkston of Los Angeles gave to thousands of real estate executives, agents and entrepreneurs last week at Inman Connect in San Francisco. His comment drew laughs ... and nodding heads. Pinkston and a fellow Millennial, Tucson native Eric Simon, started the website “The Broke Agent — The Funniest Real Estate Comedy Blog in the World.â€? The duo also offered the real estate industry attendees these insights into their generation: Âť Milliennials have short attentions spans but are highly educated. Âť The huge group of young adults is internet savvy, and social media is how they engage. Âť To catch Millennials’ attention real estate websites and social media posts must have a new angle, catchy title, shocking photo or funny message, something they call “real estate pornâ€? without the naked photos. Âť Real estate agents must always be honest because Millennials are skeptical of almost everything. “We grew up with the internet and had all types of advertising rammed down our throats,â€? said Pinkston, who grew up in Mesa. “We need a unique angle to get our attention.â€? He said real estate agents who post inspirational or motivational quotes with photos of a kite flying on Instagram won’t attract Millennials. And Millennials will drive the housing market during the next decade, whether they buy or rent. Even though too many in this group, ranging in age from 18 to 34, haven’t been able to buy because of student-loan debt and a lack of savings, research from Harvard’s Joint Center for Housing Studies shows Millennials will create 2.7 million new households in the next 10 years. The real estate industry’s attention is honed in on Millennials.
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TV’s Mike Holmes has tips on using your head, not your heart
ALICIA RANCILIO | ASSOCIATED PRESS
famous for calling out bad plumbing, woodworking FOX
BUYING $MART
Mike Holmes,
and electrical work on the HGTV show “Holmes on Homes,� says there are steps homebuyers can take to avoid many of those problems. Holmes has a new show on Fox called “Home Free.�
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