AZ Real Estate 08-07-2016

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CATHERINE REAGOR REAL ESTATE

KEY-FREE = CAREFREE?

Homebuy ers embrace digital apps SAN FRANCISCO - It’s official. People love to search for houses and check out home values on their phones. New research from Google unveiled at a major real-estate conference this week proves it. OK, that’s no big surprise. But the time we spend on our phones looking at houses is a bit amazing: An average of 55 minutes per visit to realestate apps, according to a Google. That figure is based on 1,000 interviews, dozens of surveys and many hours of behavioral tracking. “Customers roll over in the morning and start looking at real-estate listings (on their phone),” John Thornton, a partner in Google’s real-estate business, told a standing-room only crowd at Inman Connect conference here. And gone are the days when most people were a little bit scared of buying a home. To wit: » About 69 percent of the people Google surveyed said “shopping for real estate was fun” on their phone and online. » So fun, that 64 percent kept checking out houses and home values after they purchased a home. » People start searching real-estate sites an average of three years before they buy, says Google. » Only one in five folks checking out real-estate apps and websites are actually in the market to buy a home. But the excitement over mobile and online real-estate searches and time spent on those sites doesn’t mean all those people are trying to buy or sell homes without agents. And Inman is all about helping realestate agents thrive in the digital market, attracting thousands of them from across the U.S. Hundreds of firms are also here, trying to help agents with everything from mining online digital leads to creating compelling home-tour videos and mastering Snapchat. “About 73 percent of homeowners watch videos. Only 4 percent of (realestate) agents shoot videos,” Ben Bacal, an agent with Beverly Hills-based Rodeo Realty and founder of Roofshoot, told a group of real-estate folks at Inman. I was at Inman to check out the latest digital and home buying and selling trends as well as to share our new realtime estate data and neighborhood information site Street Scout. Scottsdale Realtor Jeff Sibbach of Realty ONE Group was at Inman for its

60 percent of guests would pay more for vacation rental with smart home features, study says BUSINESS WIRE

SAN FRANCISCO - Short-term renting is a burgeoning business and global growth is projected to hit $51 billion by 2020*. August Home Inc, the leading provider of smart locks and smart home access products and services that make life more simple and secure, released the results of a new study, Short-term Rentals: Smarter Hosting with Smart Home Technology. The study provides new insight into the growing appeal of short-term rentals and how smart technology plays a vital role in delivering an experience that rivals that of hotels. See RENTALS, Page 3R

SHORT-TERM RENTAL SMART HOME DATA Hosts

Guests

All numbers percentages out of 100.

Believe 85 77 smart locks will be part of all future rentals

Believe 85 74 smart doorbells will be part of all future rentals

75 Concerned with loss 61 of rental property keys

Believe 88 77 smart locks are safer than traditional keys

THINKSTOCK AND ALEX GREGORY/GANNETT

See REAGOR, Page 3R

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SEE THIS HOME ON TV THIS MORNING ON ABC HOME MLS# HUNTERS SHOW AT 9AM. This is the prettiest home in gated Bedrooms Maravilla. Beautifully updated interior. Dramatic high ceilings, Bath rich paints, cut-away walls, chic lighting and much more. Pool Gorgeous remodeled island kitchen! Impressive view windows span the living and dining rooms. Two walk-in closets in the kingSq. Ft. sized sitting room master. Romantic claw-foot tub and multi-head Parking steam shower in the spa-inspiring bath. Industrial style walls wrap Lot Size the third bedroom. Fourth bedroom set up as an office. Lushly ZIP Code landscaped backyard oasis. Sparkling pool with lion head water features, barbeque, covered patio and emerald lawn. In the Magic Online Pics 85254 Zip Code. – Joseph Callaway Price

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PARADISE VALLEY | 6744 North Invergordon Road | Open Today 1–5PM

ELEGANT ESTATE, STUNNING CAMELBACK MOUNTAIN MLS# - 5459863 VIEWS. Flattered by a sophisticated floor plan, this spectacular Bedrooms - 4 estate shows off with magnificent views of Camelback Mountain. Perfect for entertaining or luxuriously laidback everyday living. Bathrooms - 5 Pool - Yes Dramatic pillar-framed entry. Living room w/wall-width windows and doors. Kitchen w/striking granite counters, honey-hued Sq. Ft. - 7,504 hardwood cabinetry. Family room w/tony bar, volume windows. ZIP Code - 85253 Sumptuous master w/office-exercise room. Stunning rear grounds w/manicured privacy shrubbery, lush lawns, expansive dining/ Online Pics - BaldwinTeam.com Price - $2,800,000 dessert patios, barbecue island, beautiful pool, elevated spillover spa and, of course, those to-die-for Camelback Mountain views. Visit tourfactory.com/1590987. Inside: details and directions.

Brought to you by Sandra Baldwin and Kyle Caldwell, Launch Real Estate

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