TSTC Logo Standard Manual

Texas State Technical College Marketing & Public Relations Standards Manual

Texas State Technical College

TSTC Logo Standards Manual

Instroduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Section 1 - New TSTC Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 New Logo vs Old Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Approved Two-Color Logo Versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Approved Three-Color Logo Versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Approved One-Color Logo Versions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Red (PMS 1797) Versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Blue (PMS 3005) Versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 One-Color with 40% Tint Versions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Black (100%) Versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Reversed (White) Logo Versions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Official TSTC Logo Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Section 2 - General Guidelines for Using the TSTC Logo. . . . . . . . . . . . . . . . . . . 12 Logo Usage According to Background Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Logo Porportions and Size Relationships. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Brochures and Collateral Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Advertisements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 One-Color Print Job . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Web, TV Advertising and Electronic Presentations. . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Specialty Item Logo Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Vehicle Decal Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Legibility & Quality Reproduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Internal/External Logo Usage. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Section 3 - Writing Standards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Use of the TSTC System Seal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Accuracy, Style & the TSTC Image . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Our Name. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Equal Opportunity & Affirmative Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Copyright & Publishing Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Public Information Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Business Cards & Stationary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26 Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-34 Letterhead. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35-36 Envelopes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Section 4 - Media & Public Relations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 TSTC Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 News Releases & News Tips. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Photography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Section 5 - Systems Operating Standards (SOS). . . . . . . . . . . . . . . . . . . . . . . 41 GA.1.7 Dissemenation of Information and News to the Public. . . . . . . . . . . . . . . . . . . . 41-45 GA.1.12 Brand Mangement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46-49 GA.1.13 Ownership and Use of TSTC Name, Marks and Logos. . . . . . . . . . . . . . . . . . 50-55 GA.1.18 Employee Use of Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56-60

Table of Contents

Table of Contents

01

TSTC Logo Standards Manual

Introduction

Introducing the New TSTC Logo

02 TSTC’s visual identity system is centered on the college’s logo, which consists of the star and a uniquely created wordmark using the college’s name. Along with typography, format and color, these elements are the basis for TSTC’s visual identity system. Spacing and size relationships between the star and wordmark have been carefully established so that TSTC’s identity will remain consistent in all applications for all audiences.

A wordmark, words used as a logo, provides a strong, distinctive and versatile graphic symbol unique to TSTC. The college’s name is the one element which all parts of the system share in common. The name, used as a wordmark, is simple, straightforward and immediately identifiable.

TSTC Logo Standards Manual

New Logo vs. Old Logo

What are the differences between TSTC’s former logo and the new logo developed in 2008?

Old

03

New Colors

ITC Avant Garde Gothic typeface.

Cannot be input as type. Must use official logo graphic.

Formed by modifying Laserian typeface. Cannot be input as type.

Must use official logo graphic.

Star swash Campus locations are no longer included.

Approved Two-Color Versions of TSTC Logo Preferred: Use TSTC PMS 3005 blue/PMS 1797 red logo on white or very light backgrounds.

Approved Two-Color Logo Versions

TSTC Logo Standards Manual

04

Approved Three-Color Versions of TSTC Logo Preferred: Use TSTC PMS 3005 blue/PMS 1797 red and black logo on white or very light backgrounds.

Approved Three-Color Logo Versions

TSTC Logo Standards Manual

05

Approved One-Color Versions of TSTC Logo (PMS 1797 red) Preferred: Use TSTC PMS 1797 red logo on white or very light backgrounds. For optimum visibility, please consider contrast and color choice when using red logo with background color.

Ex: Black is a good color background for PMS 1797 red. Blue is not a good color background because it vibrates with the red. See examples below.

Approved One-Color Logo Versions

TSTC Logo Standards Manual

06

Correct

Incorrect

Approved One-Color Versions of TSTC Logo (PMS 3005 blue) Preferred: Use TSTC PMS 3005 blue logo on white or very light backgrounds. For optimum visibility, please consider contrast and color choice when using blue logo with background color. Ex: Black is a good color background for PMS 3005 blue. Red is not a good color background because it vibrates with the blue. See examples below.

Approved One-Color Logo Versions

TSTC Logo Standards Manual

07

Correct

Incorrect

Approved One-Color Versions of TSTC Logo with 40% Screen Tint Preferred: Use black TSTC logo with 40% screen tint on white or very light backgrounds.

Approved One-Color Logo Versions

TSTC Logo Standards Manual

08

Approved One-Color Versions of TSTC Logo (100% Black) Preferred: Use black TSTC logo on white or very light backgrounds.

Approved One-Color Logo Versions

TSTC Logo Standards Manual

09

Approved Reversed Type Versions of TSTC Logo Preferred: Use reversed white TSTC logo on black or dark photographic backgrounds.

Approved Reversed Logo Versions

TSTC Logo Standards Manual

10

TSTC Logo Standards Manual

The official TSTC System colors are blue and red.

Since there can be many variations of any color in the visible spectrum, it is necessary to specifically define these colors. To ensure that consistency is maintained across all TSTC marketing media, use the designated Pantone Matching System colors and specific CMYK colors for print applications, and RGB equivalent colors for Web, electronic and television applications.

PMS Coated PMS 3005 C

PMS 1797 C

CMYK Equivalent

Official Logo Colors

Official TSTC Logo Colors

C100 M35 Y0 K0 C0 M100 Y100 K5

11

PMS Uncoated PMS 3005 U

PMS 1797 U

C100 M34 Y0 K2

C0 M100 Y99 K4

R0 G131 B202

R225 G27 B34

CMYK Equivalent

RGB Color: For Web, TV and Electronic Presentations

TSTC Logo Standards Manual

General Guidelines for Using the TSTC Logo See the examples below for correct versus incorrect logo usage. Preferred: Use TSTC PMS 3005 blue/PMS 1797 red logo, solid PMS 3005 blue, solid PMS 1797 red or the black TSTC logo on white or very light backgrounds. Use reversed white TSTC logo on black or dark photographic backgrounds. When using photographic backgrounds, the image must not interfere with the readability of the TSTC logo. These are only a few examples to illustrate correct logo usage. For specific questions about logo usage, please refer to the marketing leader for you location (Keri Gutierrez, TSTC Harlingen, 956.364.4114; Sue Bramlett, TSTC Marshall, 903.923.3217; Jan Osburn, TSTC Waco, 254.867.3014; Braid Blanks, TSTC West Texas, 325.734.3690; TSTC System, Eliska Flores, 254.867.3049).

Correct Usage

Incorrect Usage

General Guidelines for Logo

Logo Usage According to Background Color

12

TSTC Logo Standards Manual

General Guidelines for Using the TSTC Logo The TSTC logo has been carefully designed in specific proportions to establish maximum impact and legibility. The height of the letters in each version of the logo is precisely balanced with their width and in complement to the star. Distortion through improper reproduction or resizing should be avoided. Always use caution when resizing the logo and resize proportionately.

Use only approved, correctly proportioned versions of the logo.

Correct Usage

Incorrect Usage

General Guidelines for Logo

Logo Proportions and Size Relationships.

13

Brochures and Collateral Materials All TSTC brochures must include the TSTC logo, an address, phone number and Internet address. All external publications and communications must be approved by appropriate management at the Marketing or Public Information Office at your respective college. External publications and communications pieces may include, but are not limited to: recruitment material, hand-out literature, articles, program brochures, videos, CDs, posters, direct mail material, Web pages and promotional specialty items. Collateral material to support the technical programs which are to be used for student/internal purposes should still adhere to the graphic guidelines herein explained, including proper logo and color renditions.

Brochures Correct Usage

Incorrect Usage

Brochures & Collateral Logo Usage

TSTC Logo Standards Manual

14

Use of a drop shadow behind TSTC logo.

Use of unofficial colors.

Advertisements

Health Science

8 of America’s 20 fastest-growing

occupations are in health services.

Correct Usage .

The logo is reversed out for easy readability.

From Culinary Arts to Dental Assisting, TSTC has a program to prepare you.

Health Science

8 of America’s 20 fastest-growing

occupations are in health services.

Incorrect Usage Use of color logo against full color background results in poor readability.

From Culinary Arts to Dental Assisting, TSTC has a program to prepare you.

Advertisements Logo Usage

TSTC Logo Standards Manual

15

TSTC Logo Standards Manual

One-Color Print Jobs

One-Color Print Jobs

Preferred: Print the logo as 100% black or solid PMS 3005 blue, without screening any portion of the logo. Depending on the design of the piece, it is acceptable to print the logo as reversed white on darker backgrounds. Reversing the logo out of darker screens is acceptable as long as the logo is clearly legible. When printing on dark stock, a reversed logo will show as the color of the stock and may not be legible.

16

One-color brochure

Web, TV Advertising and Electronic Presentations The college logo should be used as a signature on all external and internal Web pages, display advertising, television productions and advertisements, and electronic presentations.

Approved templates for electronic PowerPoint presentations are available from the appropriate marketing authority for your college.

Web, TV & Presentation Logo Usage

TSTC Logo Standards Manual

17

Logo variances may be required for electronic representation such as shown above on the Home page of tstc.edu.

TSTC Logo Standards Manual

Labeling specialty items with the TSTC name and logo can be an effective marketing tool.

When an opportunity to affix a logo to products such as pens, mugs, shirts or other specialty items arises, it is necessary to obtain approval through the appropriate marketing authority for your college. Please allow adequate time for approval and design so that your product may be completed and distributed in a timely manner.

Specialty Item Logo Usage

Specialty Items

18

TSTC Logo Standards Manual

TSTC’s visual identity also extends to TSTC vehicles, which should be considered rolling billboards. Using the TSTC logo on state vehicles immediately identifies TSTC as a statewide institution. As well, presenting the logo in a consistent style across all media affords TSTC the opportunity to unify its image among a variety of audiences — prospective students, instructors, our own employees and the world at large.

Vehicle Decal Logo Usage

Official TSTC Vehicle Decal Logo Usage

19

Light-colored vehicles should use the appropriate blue/red stacked logo decal.

Dark-colored vehicles should use the appropriate white stacked logo decal.

The Texas Transportation Code.

The State of Texas also has codes and guidelines that must be adhered to when labeling state vehicles. Chapter 721 of the Texas Transportation Code contains the requirements for inscription of state-owned motor vehicles. The inscription should be printed on both sides of the vehicle in a color sufficiently different from the body of the motor vehicle so that the lettering is plainly legible at a distance of not less than 100 feet. Thus, in accordance with this code, it is preferred that TSTC vehicles be labeled with an official TSTC logo on each side, where the college specific name is at least two inches high, rather than labeling the vehicles with text only in Helvetica at two inches.

Legibility and Quality Reproduction

Correct

Incorrect

TSTC Logo Legibility.

Quality Reproduction of TSTC Logos.

The logo must always be clearly legible and may only appear as PMS 3005 blue/ PMS 1797 red, solid PMS 3005 blue, solid PMS 1797 red, 100% black, black with 40% screen tint or as reversed white.

These alternative color guidelines must also be adhered to in all electronic media.

Some exceptions may be made on an individual case-by-case basis, but generally are not encouraged.

The logo may not be reproduced from a chain of photocopies, scanned from a printed piece, or screen captured from an internet site.

Any exceptions to these guidelines must be approved by the Associate Vice Chancellor of Marketing & Communications at 254.867.3049.

Using only approved digital files will ensure the quality/integrity of the logo and that all designs are free from distorions and variations in shapeness.

Legibility & Quality Reproduction

TSTC Logo Standards Manual

20

TSTC Logo Standards Manual

Endorsement of Product .

The name, logo and image of TSTC cannot be used to imply or suggest endorsement of any product or service not provided by the college. The college’s logo is protected by copyright law. Individuals and organizations both inside and outside the college who wish to use the official logo must first obtain permission by contacting the appropriate marketing official at their college.

Banners, Exhibits and Displays .

Occasionally there will be opportunities to display the logo that are not described in this manual.

These opportunities may include banners, exhibits, displays, plaques, clothing and specialty items.

Do not use the college logo in conjunction with other logos unless specific and written permission has been obtained.

Exceptions .

Any exceptions to the standards set forth in this manual should come directly from the Associate Vice Chancellor of Marketing & Communications.

Regular exceptions may be incorporated into future updates of this manual. All such requests for approval should be made a minimum of three days prior to the project deadline by e-mailing Eliska Flores, Associate Vice Chancellor of Marketing & Communications for the TSTC System at Eliska.Flores@systems.tstc.edu. If an item is to be reprinted that bears an existing TSTC logo, the item should still be proofed out to the respective campus authority to ensure the accuracy of the graphic representation as changes may have occurred since the last printing.

Internal/External Logo Usage

Internal/External Use of the TSTC Logo

21

TSTC Logo Standards Manual

Use of the TSTC System Seal

TSTC System Seal - PMS 540/PMS 130

Writing Standards

The system seal may be used on official documents such as the catalog and commencement program.

The TSTC System Seal may be used following the same guidelines as described for the TSTC Logo including proper reproduction and color usage.

TSTC System Seal - Black

22

TSTC System Seal - Reversed

TSTC Logo Standards Manual

Accuracy, Style & the TSTC Image We are all responsible for supporting the TSTC mission by maintaining the accuracy of all TSTC communications, ensuring that they comply with all state, System and college standards. As a general rule, TSTC communications are written in active voice using Associated Press (AP) style guidelines.

It is important to maintain consistency when referring to the TSTC System and/or its respective colleges. The Texas State Technical College System, as an entity, is comprised of an administrative hub, TSTC System Operations, and four colleges statewide: Texas State Technical College Harlingen (TSTC Harlingen also has a partnership with Laredo Community College); Texas State Technical College Marshall; Texas State Technical College Waco (TSTC Waco has partnerships with Eastfield College, Wharton County Junior College and the Texas State Marine Education Center to offer programs at Laredo, the WCJC Ft. Bend Technical Center and Palacios respectively); and Texas State Technical College West Texas (TSTC West Texas, located in Sweetwater, also includes extension campuses in Abilene, Breckenridge and Brownwood). The official names for the TSTC System and the colleges are as follows: Texas State Technical College System Texas State Technical College Harlingen Texas State Technical College Marshall Texas State Technical College Waco Texas State Technical College West Texas It is incorrect to use a hyphen, dash or slash mark before the location. The official abbreviation for Texas State Technical College is TSTC, there are no periods following the initial caps (see examples to the right). Similarly, when referring to all of the colleges as a whole, the college system as a whole, and the system administration offices, the references should be: Texas State Technical Colleges Texas State Technical College System

Writing Standards

Our Name

23

TSTC Logo Standards Manual

EEO/AA Statement & Publishing Date Equal Opportunity & Affirmative Action The following statement should be included in major publications, such as the catalog, handbook, program and right to know brochures, as well as any student/application forms which ask for personal information.

The following statement should be included in publications to persons with disabilities that may not be able to read printed material.

This publication is available in an alternative format. Individuals with disabilities requiring assistance or access to receive these services should contact TSTC’s Support Services (at your respective college).

Copyright & Publishing Date The same publications listed above should also include the copyright symbol (©), all appropriate copyright information and a publishing date. It may be necessary to include registered trademark (®), trademark (TM) and/or servicemark (SM) symbols and information when including logos, trade or servicemarks of other businesses, companies or organizations in your publication(s). It is preferred that the copyright information and publication date appear on the same panel as, and in close proximity to the EEO/AA statement. Copyright information and publishing dates are usually set in 4-8 point type as the design of the particular piece dictates. Copyright, trade and servicemark symbols should appear to the left of the indented information. Publishing dates are to include the month and year the piece was printed. Preferred positioning of this information is on the back panel of brochures, folders, etc. or on the last page of multi-page documents. Dates may be spelled out or expressed numerically (see examples below and to the right).

June 2011, or 06-2011, or 06/2011 .25” from left edge of page or panel

.0625-.125” indent between symbol(s) & copyright info

© Copyright Texas State Technical College. Printed 11/2011. All rights reserved.

™ The Texas State Technical College and Logo Star are registered trademarks of Texas State Technical College. All rights reserved.

® Linus and Linux Red Hat are registered trademarks of Linux Inc. and Red Hat Inc. respectively and all logos and references herein are used with the permission of Linux Inc. and Red Hat Inc. repsectivley, all rights reserved.

Equal opportunity shall be afforded within the Texas State Technical College System to all employees and applicants for admission or employment regardless of race, color, gender, religion, national origin, age or disability.

TSTC will make reasonble accommodations for persons with disabilities. .375 from bottom of page or panel

Copyright, Pub Date & EEO/AA Info - Typesetting Example

Writing Standards

Equal opportunity shall be afforded within the Texas State Technical College System to all employees and applicants for admission or employment regardless of race, color, gender, religion, national origin, age or disability. TSTC will make reasonable accommodations for persons with disabilities.

24

TSTC Logo Standards Manual

Please remember to use the official addresses, phone numbers and Website when making college-specific references (see listing on the right).

Please remember there is only one official Web address for TSTC. That is www.tstc.edu. When referring to the college system as a whole, refer to the www.tstc.edu Website.

TSTC Harlingen

Public Information 1902 North Loop 499 Harlingen, Texas 78550-3653 Phone: 956.364.4000 800.852.8784 Fax: 956.364.5105 www.tstc.edu

TSTC Mashall

Enrollment Management 2650 East End Blvd. South Marshall, Texas 75671 Phone: 903.935.1010 888.382.8782 Fax: 903.923.3282 www.tstc.edu

TSTC Waco

Marketing & Communications 3801 Campus Drive Waco, Texas 76705 Phone: 254.799.3611 800.792.8784 Fax: 254.867.3044 www.tstc.edu

Writing Standards

Public Information Contact Information

TSTC West Texas

External Relations 300 College Drive Sweetwater, Texas 79556 Phone: 325.235.7300 800-592-8784 Fax: 325.235.7416 www.tstc.edu

25

TSTC Logo Standards Manual

Business Cards & Stationery Business cards, letterhead and envelopes follow a standard, approved format to reinforce the college system brand. Business cards, letterhead, and envelopes are to be printed only in the official format specified below.

TSTC Business Cards Only the approved TSTC stacked logo can appear on the front of a TSTC business card. No other company or club logos may appear on a business card. The main college Website www.tstc.edu should be listed on business cards. Cards should include: Office phone number; fax number; toll-free phone number; email address and college Website. Cell, beeper, mobile, and instant messaging addresses may be included only with approval from Marketing Director and if space permits.

Correct - Proper placement of all elements

John Doe, Ph.D. Title Department Name

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address

Card A

Typographic Specifications & Colors Logo: TSTC Logo 1, 2-Color PMS 3005/1797 All Business Card Type: PMS 3005/1797/Black

Print Specifications Card Sizes: Card A & B: 2 inches by 3 1/2 (3.5) inches Card C: 3 1/2 (3.5) inches x 2 inches Card Stock: 80# Tiara smooth cover or equivalent Stock Color: White Ink Colors: 3-Colors, PMS 3005/1797/Black Standard Quantity: 250 cards

3801 Campus Dr. Waco, Texas 76705 www.tstc.edu

John Doe, Ph.D. Title

Department Name

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater

Card B

John Doe, Ph.D. Title

email address Department Name 000.000.0000 M: 000.000.0000 F: 000.000.0000

Card C

Business Cards & Stationary

Standards & Formatting

26

John Doe, Ph.D. Title Department Name

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address

Card A College Address & Website: Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 6.5 point, Leading: 7.3 point Justification: Centered under “Texas State Technical College” of the logo Name: Font: Trebuchet, Caps Lowercase Color: Red (PMS 1797) Font Size: 11 point, Leading: 13 point Justification: Left Justified Credentials: Font: Trebuchet, Caps Lower Case Color: Red (PMS 1797) Font Size: 7 point, Leading: 13 point Justification: Left Justified with name seperated by a comma and space Title: Official Campus Title Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 8 point, Leading: 13 point Justification: Left justified on same line as name seperated by a space only (no comma) Department: Font: Trebuchet, Caps Lowercase Color: Blue (PMS 3005) Font Size: 7 point Leading: 8.5 Justification: Left Justified

Office, Mobile, Fax, and Toll Free numbers: Font: Trebuchet, Caps Lowercase Color: Black, separated by red bars (PMS 1797) Font Size: 7 point, Leading: 10 point Justification: Left Justified Email Address: Font: Trebuchet, Lowercase, Color: Black Font Size: 7 point, Leading: 8.5 point Justification: Left Justified Footer: Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 5.6 point, Leading: 6 point Justification: Centered at bottom of card.

Business Cards & Stationary

TSTC Logo Standards Manual

27

3801 Campus Dr. Waco, Texas 76705 www.tstc.edu

John Doe, Ph.D. Title

Department Name

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater

Card B College Address & Website: Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 6.5 point, Leading: 7.3 point Justification: Left Justified Name: Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 11 point, Leading: 12 point Justification: Right Justified Credentials: Font: Trebuchet, Caps Lower Case, Color: Black Font Size: 7 point, Leading: 12 point Justification: Right Justified with name seperated by a comma and space Title: Official Campus Title Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 7 point, Leading: 8.5 point with .06 paragraph spacing afterward Justification: Right justified Department: Font: Trebuchet, Caps Lowercase Color: Blue (PMS 3005) Font Size: 7 point Leading: 8 Justification: Left Justified

Office, Mobile, Fax, and Toll Free Numbers: Font: Trebuchet, Caps Lowercase Color: Black, separated by red bars (PMS 1797) Font Size: 7 point, Leading: 8.5 point Justification: Right Justified Email Address: Font: Trebuchet, Lowercase, Color: Black Font Size: 7 point, Leading: 8.5 point Justification: Right Justified Footer: Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 5.6 point, Leading: 6 point Justification: Centered at bottom of card

Business Cards & Stationary

TSTC Logo Standards Manual

28

John Doe, Ph.D. Title

email address Department Name 000.000.0000 M: 000.000.0000 F: 000.000.0000

Card C

College Address & Website: Font: Trebuchet, Caps Lowercase, Color: White Font Size: 6.5 point, Leading: 7.3 point Justification: Centered under “Texas State Technical College” of the logo

Department: Font: Trebuchet, Caps Lowercase Color: Blue (PMS 3005) Font Size: 7 point, Leading: 8 point Justification: Left Justified

Name: Font: Trebuchet, Caps Lowercase, Color: Red (PMS 1797) Font Size: 11 point, Leading: 13 point, Justification: Left Justified

Office, Mobile, Fax, and Toll Free Numbers: Font: Trebuchet, Caps Lowercase, Color: Black Font Size: 7 point, Leading: 9 point Justification: Left Justified

Credentials: Font: Trebuchet, Caps Lower Case, Color: Red (PMS 1797) Font Size: 7 point, Leading: 13 point Justification: Left Justified with name seperated by a comma and space

Email Address: Font: Trebuchet, Lowercase, Color: Black Font Size: 8 point, Leading: 8.5 point, Justification: Left Justified

Title: Official Campus Title Font: Trebuchet, Caps Lowercase, Color: Blue (PMS 3005) Font Size: 8 point, Leading: 8.5 point with .1 paragraph space Justification: Left justified

Footer: Font: Trebuchet, Lowercase, Color: Black Font Size: 6.5 point Leading: 8 point Justification: Left justified at bottom of card

Business Cards & Stationary

TSTC Logo Standards Manual

29

TSTC Logo Standards Manual

Card A Logo Positioning: 3/16 (.1875) of an inch from the top of card 3/16 (.1875) of an inch from right side of card Star Positioning: Size: Star is 2 1/2 (2.5) inches with a bleed of 1/8 (.125) to 1/4 (.25) of an inch from bottom and left side of card. Top tip of star touches the top of card and Left tip is 1 1/2 (1.5) inches from right side of card Address and Website: Centered under the “Texas State Technical College” of logo at 1 inch from baseline to the top of card

Name, Title, Department, and contact Information: 1 1/4 (1.25) inches from the top of card and 3/8 (.375) of an inch from the baseline to the bottom of card, with a margin of 1/8 (.125) of an inch from the left side of the card Mobile and Fax can be abbreviated to M: and F: when 4 contact numbers are used (ie. Office, Mobile, Fax, and Toll-Free) Footer: TSTC College Listing including West Texas Extension Campuses - Harlingen, Marshall & Waco Footer should be centered on the card, 3/16 (.1875) of an inch from the baseline to the bottom of card.

Business Cards & Stationary

Business Card Formatting

30 Business Card Example Shown at 100% with measurements .125” margin

Center for Address 1” from left side

1.5” from right side

2” height

1” from the top 1.25” from the top

.375” from the bottom

John Doe, Ph.D. Title Department Name

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address

.1875” from the bottom 3.5” width

Card B Logo Positioning: 1 1/4 (1.25) inches from the left of card 1/32 (.0938) of an inch from top of card

Name, Title, Department, and contact Information: 5/8 (.625) of an inch from the left side of card 5/16 (.3125) of an inch from baseline to the bottom of card

Tab Graphic Positioning: 1 1/8 (1.125) inches from bottom of card 1/8 (.25) to 1/4 (.25) of an inch bleed off sides and bottom of card

Mobile and Fax can be abbreviated to M: and F: when 4 contact numbers are used (ie. Office, Mobile, Fax, and Toll-Free)

Address and Website: 3/16 (.1875) of an inch from left side of card 3/4 (.75) of an inch from the baseline to bottom of card

Footer: TSTC College Listing including West Texas Extension Campuses - Harlingen, Marshall & Waco Footer should be centered on the card, 3/16 (.1875) of an inch from the baseline to the bottom of card.

Business Cards & Stationary

TSTC Logo Standards Manual

31 Business Card Example Shown at 100% with measurements .1875” from left side

.75” from left side

.625” from right side

.0938” margin from the top

.75” from bottom

3801 Campus Dr. Waco, Texas 76705 www.tstc.edu

John Doe, Ph.D. Title

Department Name .3125” from bottom .1875” from bottom

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater

3.5” width

2” height

Card C Logo Positioning: 5/16 (.1875) inches centered from the top of card Star Positioning: Size: Star is 2 1/2 (2/5) inches with a bleed of 1/8 (.125) to 1/4 (.25) of an inch off bottom and left side of card Star is positioned 1 inch from right side of card and 1 1/2 (1/5) inches from the bottom Blue graphic element: 1/8 (.125) to 1/4 (.125) of an inch bleed off top and sides of card

Name, Title, Department, and contact Information: 1 5/8 (1.625) inches from the top at the baseline of name to 2 5/8 (2.625) inches from the bottom with a 5/16 (.3125) of an inch margin from the left side of the card Footer: TSTC College Listing including West Texas Extension Campuses - Harlingen, Marshall & Waco Footer should be 5/16 (.1875) of an inch from left and 3/8 (.375) of an inch from the baseline to the bottom of card

Address and Website: Centered at 1 1/8 (1.125) inches from baseline to top of card under the “Texas State Technical College” of logo Business Card Example Shown at 100% with measurements .3125” margin from left side

32

1.125” from top

1.625” from top

Business Cards & Stationary

TSTC Logo Standards Manual

John Doe, Ph.D. Title

3.5” height

email address Department Name 000.000.0000 M: 000.000.0000 F: 000.000.0000

1.5” from bottom

.375” from bottom 2” width

1” from right side

TSTC Logo Standards Manual

Generic format for departments

Business Cards & Stationary

Department name can be in PMS 1797 Red or PMS 3005 Blue. Back of card is optional.

Department

254.867.000 | Fax: 254.867.0000 | 800.792.8784 www.waco.tstc.edu/aer

Card A

3801 Campus Dr. Waco, Texas 76705 www.tstc.edu

Department

33

254.867.0000 | Fax: 254.867.0000 | 800.792.8784 www.waco.tstc.edu/aer Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater

Card B Back Side of card (optional) Employee, Title

Department

254.867.0000 F: 254.867.0000 800.792.8784 www.waco.tstc.edu/aer

(254) 867-0000, email.address@tstc.edu

Employee, Title (254) 867-0000, email.address@tstc.edu

Employee, Title (254) 867-0000, email.address@tstc.edu

Employee, Title (254) 867-0000, email.address@tstc.edu

Back side of card (optional)

Card C

TSTC Logo Standards Manual

TSTC Business Cards Exceptions The following format exceptions may apply to the TSTC business cards when needed. Other exceptions, not noted, must be approved by the Associate Vice Chancellor of Marketing & Communications.

TSTC Partnerships Address of Partnership may be used in place of the TSTC main address with the TSTC Web Address. Partnership’s name in place of the department name (in appropriate color).

Use of Web Address other than TSTC’s Approved web address should be placed after the email address seperated by a bar.

Use of 2 titles with 2 departments For employees who work in 2 departments and have a different title for each department placement of the title and corresponding department (in appropriate color) is on seperate lines under the name. Seperate the title and department with a comma.

Location in Main Address Campus Security/Police Department and Airport Facilties may place their location address above their campus’ main address (ie. Located: 1101 Airline Drive).

Instant Messaging Placement of complete instant messaging information may be placed before and on same line as the email address (ie. Yahoo! IM: johndoe@yahoo.com).

Use of Long Department and/or Title If deparment and or title is too long to fit in required position. The department and title may be switched. Such as, the department on same line as name with the title placed under employee’s name. Point size of type may be reduced to 1/2 (.5) point size and/or condensed no more than 90% to accommodate name, title, and department.

John Doe, Ph.D. Financial and Administrative Services

Associate Vice Chancellor of Instructional Support and Research 254.000.0000 | Fax: 254.000.0000 | 800.792.8784 email address@systems.tstc.edu

Long title and or department

2319 N. Grand Blvd.

Pearland, TX 77581 www.tstc.edu

John Doe Title

Strategic Partnerships – Pearland 000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address@tstc.edu

Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater

TSTC’s parnerships

John Doe TSTC Corporate College

Program Director, Texas Wind Energy Institute 254.000.0000 | Mobile: 254.000.0000 | Fax: 254.000.0000 email address@tstc.edu | www.texaswindenergyinstitute.ttu.edu

Web Address other than TSTC’s

3801 Campus Dr. Waco, Texas 76705 www.tstc.edu

John Doe, RN

Director, Nurse Aid Program Instructor, Vocational Nursing

000.000.0000 | Mobile: 000.000.0000 | Fax: 000.000.0000 email address@tstc.edu

Business Cards & Stationary

Business Cards With Exceptions Example Cards NOT shown at actual size

Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater

2 titles and 2 departments

John Doe, Ph.D. Title

Department Name 000.000.0000 | Mobile: 000.000.0000| Fax: 000.000.0000 Yahoo! IM: johndoe@yahoo.com | john.doe@tstc.edu

Instant Messaging

Location for Police Department or Airport Facilty

John Doe, Ph.D. Title

email address@tstc.edu Police Department 000.000.0000 M: 000.000.0000 F: 000.000.0000 800.792.8784

34

TSTC Logo Standards Manual

TSTC Letterhead

Typographic Specifications & Colors Logo: TSTC Logo 1 Colors: 2-Color PMS 3005/1797 on white stock Department Name and contact information: Font: Trebuchet Font Size: 10 point, Leading: 14 point Justification: Ragged right, 1 inch from baseline to the top of page and 15/16 (.9375) of an inch from the right margin Address and Website Font: Trebuchet Font Size: 10 point, Leading: 12 point Justification: Centered under the “Texas State Technical College” of the logo. Positioned 2 1/16 (2.0625) of an inch from base line to top of page

Letterhead Formating

Logo & TSTC Star Watermark: TSTC Logo and campus address are placed in the upper left-hand corner of the page, 11/16 (.6875) inches from the top of the page, and 13/16 (.1875) inches from the right margin.

TSTC Star Watermark tip of star is placed in the lower right corner at 1 inch from right margin and left tip of star at 2 1/2 (2.5) inches from the bottom, with a 1/4 (.25) of an inch bleed.

Footer Specifications: Fonts: Trebuchet, bars seperating the campuses Colors: Black, Specific Campus PMS 1797 Red, Bars in PMS 3005 Blue Size: 9 point, Leading: 10.5 Justification: Justified Left at 7/8 (.875) of an inch and 1/2 (.5) of an inch from the baseline to the bottom of page

Print Specifications Page Size: 8.5 by 11 inches Stock: 24# Strathmore Ultimate White for System & upper executive positions, All others 24# Laser Recycled stock as available through State contract Color: White Ink Colors: PMS 3005/PMS 1797/Black Note: 20# Recycled stock should be reserved only for billing or similar purposes. Recruiting or other letters to prospects should use the 24# State paper.

Business Cards & Stationary

The college has adopted a standard format for letterhead which should include the following information: the respective TSTC campus physical address; phone numbers personalized for their respective departments; department heads (i.e., Program Chairs, Directors, etc.); Websites and email addresses (Websites or email addresses other than the official TSTC Website, email addresses, and other phone numbers should not be used). There are some slight variations as far as logo and type placement and point sizes of type. Other variations of any kind are discouraged. All letter body copy is set left-justified underneath the campus address, set in 10-12 point Times, Times New Roman or Palatino, preferrably without indents.

35

TSTC Logo Standards Manual 8.5” width .6875” from top .6125” from left margin

2.0625” from baseline to top

1” from baseline to top

Department 254.867.0000 Fax: 254.867.0000 800.792.8784

.9375” from right margin

Business Cards & Stationary

11” height

3801 Campus Dr. | Waco, TX 76705 www.tstc.edu

1” from right margin

2.5” from bottom

.875” from left margin

Harlingen | Marshall | Waco | West Texas : Abilene/Breckenridge/Brownwood/Sweetwater .5” from baseline to bottom

Scaled 8.5 x 11” Letterhead Example

36

TSTC Logo Standards Manual

TSTC Envelopes

Typographic Specifications & Colors

Logo: TSTC Logo 1 Colors: 2-Color PMS 3005/1797 on white stock 9.375” width

Department Name & Address: Font: Trebuchet Font Size: 8 point, Leading: 9 point Justification: Centered beneath the “Texas State Technical College” of the logo at 1 1/4 (1.25) inches from the baseline to the top of the envelope, and at least 1 5/16 (1.3125) inches from the left margin.

When desired, “RETURN SERVICE REQUESTED” should be printed in all caps no smaller than 8 point size, no more than 1 3/4 (1.75) inches from the top of the envelope, and 1/4 (.25) of an inch clear space around it. Required on Waco Campus envelope.

Envelope Formatting

Logo placement set at 5/16 (.3125) of an inch from the top of the envelope and 7/16 (.4375) of an inch from left of envelope. Logo center-point at 1 1/4 (1.25) inches from the left margin.

Return Address/Contact Information is centered below the “Texas State Technical College” of the logo at 1 5/8 (1.625) inches.

Print Specifications

4.25” height

Department 3801 Campus Dr. | Waco, TX 76705 RETURN SERviCE REqUESTED

Scaled #10 Envelope Example - (15% of Actual Size)

.4375” from left margin

1.625” center for address

.3125” from top

1.25” from baseline to top

Department 3801 Campus Dr. | Waco, TX 76705

1.75” from baseline to top

RETURN SERviCE REqUESTED

Size: 9 3/8 (9.375) by 4 1/4 (4.25) inches commonly referred to as a #10 business envelope; A2, A6, and #9 envelopes may also be printed according to need and postal regulations.

Stock: 24# Strathmore Ultimate White for System and upper executive positions, all others 20# Recycled stock Ink Colors: PMS 3005/1797 Bulk stamped envelopes require permit number issued from the college’s local post office. Use of the bulk stamp on mailed items must adhere to postal regulations.

#10 Envelope Logo/Type Placement - 100%

Business Cards & Stationary

The college has also adopted a standard format for envelopes. The standard approved TSTC logo should be used with the respective college physical address for the return address. This information may also include the college phone number and Website.

37

TSTC Logo Standards Manual

Media Contact

TSTC Marketing and Public Relations Offices are open weekdays 8 a.m.-5 p.m. After-hours media inquiries should be directed to the respective campus Director of Marketing or Public Information.

TSTC Policy According to TSTC Policy, “The campus public information officer, or when necessary the System public information officer, should be the first contact for all news purposes: • to set-up interviews with appropriate individuals; • to facilitate the media interview; • to ensure the public information office is being informed of news communications which affects its campus; and • to ensure that in crisis or other situations which bring media attention to the campus, media contacts are channeled through the public information office.”

TSTC policy further states: “Routine statements, publications and other communications specific to a campus which are non-controversial in nature, may be issued by that campus when deemed appropriate, remembering to send copies at the time of publication to the System Public Information Officer.

However, statements, publications and other communications disseminated to the public by administrative and public information personnel which may be controversial or have significant impact on the college’s image, and/or when there is a reasonable expectation that there will be a criminal investigation or litigation, should be pre-cleared by the Chancellor through the System public information officer. This includes all materials to be published on the internet.

Good judgment is required by the responsible parties in carefully screening all communications and making proper referrals.” (SOP No. GA 1.7) In this case, the TSTC System Public Information Officer is Eliska Flores, Associate Vice Chancellor of Marketing & Communications, 254-867-3049, eliska.flores@systems.tstc.edu.

Therefore, all inquiries from the media or other sources of public information are to be referred directly to the respective college Marketing or Public Information Office. Non-media calls, such as those from family and friends should be directed to the Student Records office.

TSTC best practices call for a Marketing representative to always be present during any media interviews (even telephone interviews). Media should always be referred to the Marketing or Public Information Office to make arrangements for visiting the campus for a news story or interview.

Media & Public Relations

If an employee is contacted directly by a member of the news media and asked to provide any information regarding events, activities, students or other information, it is TSTC’s policy for employees to refer all questions by news media to the TSTC Marketing Department and/or Public Information Office at your respective college first.

38

TSTC Logo Standards Manual

Newsworthiness Reporters, editors and news directors evaluate an item’s newsworthiness by its potential impact of their audiences. An item that affects a large number of people will receive more attention than a matter that only touches a small group. Key elements that dictate the value of news, include: • Size and scope (how many in the community are affected) • Timeliness (when the news item occurred) • Proximity (closeness of the news event to the media outlet’s service area) • Celebrity (if the news involves a person or place the average reader/viewer would recognize) • Catastrophe (such as injury, death or violence) Photography Photographs are very helpful in conjunction with a written news story, newsletter or magazine article. The TSTC Marketing or Public Information Office may ask to come into your department to take a photographs for this purpose or for other marketing use. We rely on the professional guidance of those in each department to help ensure that the individuals being photographed are following all appropriate policies and practices in your area. A Photo Release or Media Release form must be completed for all persons being photographed (with the exception of TSTC faculty and staff).

39

Acceptable Photo - Properly resized, 300dpi

Please do not submit digital photos taken with a lowresolution digital camera, as the resolution is not high enough for reproduction in printed publications. As a general rule, photos submitted should be a minimum of 4 x 5 inches at 300 dpi (dots per inch). An equivalent digital file size would be 16.6 x 25 inches at 72 dpi.

Digital cameras must be able to capture a minimum of 3 megapixels of data to render the file size above.

Some TSTC Marketing or Public Information Offices also have the capability to scan negatives, transparencies, slide film and photographic prints for print reproduction.

Submissions in these other formats are also accepted.

Media & Public Relations

News Releases & News Tips News release requests or ideas may come from and are welcomed from anyone on campus.

Subjects covered for release must have significant news value, thus the final determination of what news releases are distributed and to what coverage area will be made by the Marketing and Public Information office. Each department must provide correct information to the Marketing/Public Information. For general releases involving programs, the individual offices will be responsible for reviewing media releases for accuracy and content.

Unacceptable Photo - Pixelated 72dpi

SYSTEM OPERATING STANDARD No. GA.1.7

Page 1 of 5

DIVISION:

General Administration

SUBJECT:

Dissemination of Information and News to the Public

AUTHORITY:

Minute Order #38-93

PROPOSED BY:

Original Signed by Eliska Flores

TITLE:

Associate Vice Chancellor, Marketing and Communications

RECOMMENDED BY:

Original Signed by Barbara Selke-Kern

TITLE:

Executive Vice Chancellor

APPROVED BY:

Original Signed by Bill Segura

TITLE:

Chancellor

STATUS:

Approved by MC 03/11/05

HISTORICAL STATUS:

Effective Date: 03/14/05

Date: 03/14/05

Date: 03/14/05

Date: 03/14/05

Revised 02/2005 Approved by MC 4/9/03 Revised 3/03 Approved by MC 05/18/95 Reviewed 02/15/95 Reviewed 06/17/94 Approved 03/27/93 Revised 03/27/93 Approved MC 03/25/93 15/EVP/76-7 09/08/76

POLICY It is the policy of Texas State Technical College to facilitate positive media relations, proper dissemination of information and news to the public, and a coordinated public information effort system wide. Persons representing the institution are responsible for the fair and accurate reporting of information to the public, giving rigorous attention to the principles of integrity and good practice.

PERTINENT INFORMATION Each college and System Operations employs a qualified public information officer whose

Systems Operating Standards (SOS)

TEXAS STATE TECHNICAL COLLEGE SYSTEM

41

responsibilities include the administration and/or final review and approval of news releases, publications, videos, electronic publications, including, public internet content, and other communications originating from its location. The coordination and proper dissemination of information and news from the colleges and the System Operations ensures accurate data and a positive system image.

Among the duties of the System public information officer is to assist the colleges in maintaining a coordinated public information effort system wide.

DELEGATION OF AUTHORITY Each president has the authority and responsibility to establish college procedures to implement this System policy.

The Chancellor has the authority and responsibility to assure college procedures adhere to this System policy.

OPERATING REQUIREMENTS Persons representing the institution are responsible for the fair and accurate reporting of information to the public, giving rigorous attention to the principles of integrity and good practice.

Public information officers are accountable for the accuracy, content and nature of communications disseminated to the public by their campuses. Only the college and System public information officers, or their designees, are authorized to coordinate media coverage, including the solicitation of media coverage. This prevents personal opinions of individuals appearing to represent official college positions or policy, aids in the development of positive media relations, and ensures the consistency and accuracy of information released. This restriction, however, is not to be construed in any way as to restrict the right of any person from using his or her freedom of speech as an interested citizen.

Written news releases should be the major means of distributing news to the media. Written releases have the advantage of getting information to the media accurately, while deterring misquoted material from reaching the public.

It is desirable to quote senior staff members as sources of information whenever possible. News releases should not simply quote "the public information office" or officer.

When responding to media inquiries, campus and System public information officers consider the benefits of the various response mechanisms available. a) Written response to questions. This mechanism minimizes risk of being misquoted and minimizes face-time for the institution. It is a good choice for stories which are negative in nature. b) Telephone interview. This is a good choice when television media or print media are simply needing data and information. It is always best for the campus public information officer or designee to be present during the interview to help guide the responses toward

Systems Operating Standards (SOS)

Page 2 GA.1.7 Dissemination of Information and News to the Public

42

the key messages.

One-on-one interview. The interview should be with the highest available expert who can speak on the subject at hand. It is best for the public information officer or a designee to be present to facilitate the interview and serve as advocate for both the interviewee and the reporter.

c)

Key messages should be considered for all media stories, as well as potential questions which could arise. Appropriate media training should occur for anyone being interviewed, depending on the individual’s media experience and comfort level.

A copy of each news release, publication, video, electronic publication, including public internet content, and other communications produced by the campus must be sent to the System public information officer in a timely manner. At least five copies of each issue of the campus catalog and printed collateral materials must be sent to the System public information officer.

Communications, when routine in nature, should be sent to the System public information officer no later than when first distributed to the news media and/or public (either in hard copy or e-mail form).

Each campus should also consider sending campus-wide any information being distributed to the news media or public to aid in grassroots and consistent messaging from all TSTC faculty and staff.

All news releases, publications, videos, electronic publications, including public internet content, and other communications produced by the System public information officer must be sent to each campus public information office in advance of being released to the news media and/or public.

When necessary, fax and telephone communications will be used to expedite a release.

Systems Operating Standards (SOS)

Page 3 GA.1.7 Dissemination of Information and News to the Public

Campus public information officers must develop contacts with all local/regional news media personnel and be able to prearrange news coverage for scheduled events.

The campus public information officer, or when necessary the System public information officer, should be the first contact for all news purposes: a) b) c) d)

to set up interviews with appropriate individuals; to facilitate the media interview; to ensure the public information office is being informed of news communications which effect its campus; and to ensure that in crisis or other situations which bring media attention to the campus, media contacts are channeled through the public information office.

Each campus public information office and the System public information officer should have a crisis management procedure in place, which is updated annually to keep pace with the changes in media needs, procedures and technology. A copy of the campus crisis management procedure should be sent to the System public information officer annually by September 1.

Arrangements for media coverage concerning meetings of the Board of Regents shall be coordinated by the hosting campus/entity with the System public information officer and Secretary to the Board.

The System public information officer will produce news releases concerning the Board of Regents

43

meetings in cooperation with the host campus public information office for statewide distribution Communications issued from a campus should contain primarily information specific to the campus and should not be distributed to news media located in other campus areas. When applicable to another campus, the information should be sent to the public information officer at the other campus location to be used by that campus as deemed appropriate. Communications concerning Texas State Technical College in general will be issued from the System public information Officer. Individual campus public information officers should always consider the system angle and communicate story ideas to the System public information officer for their potential statewide media appeal.

The college logo should be present on all news releases, along with a contact name and phone number.

The college logo/signature and seal shall be used in accordance with guidelines distributed by the System public information officer. When the desired use (i.e. color, assembly) of the logo and seal on a promotional product or other item is not clearly addressed by System graphic guidelines, the System public information officer must be contacted for approval and given at least three days to respond.

Routine statements, publications and other communications specific to a campus which are noncontroversial in nature, may be issued by that campus when deemed appropriate, remembering to send copies at the time of publication to the System public information officer.

However, statements, publications and other communications disseminated to the public by administrative and public information personnel which may be controversial or have significant impact on the college's image, and/or when there is a reasonable expectation that there will be a criminal investigation or litigation, should be pre-cleared by the Chancellor through the System public information officer. This includes all materials to be published on the internet. Good judgment is required by the responsible parties in carefully screening all communications and making proper referrals.

In cases where System Operations approval is warranted, the Executive Vice Chancellor may grant approvals. When both the Chancellor and Executive Vice Chancellor are absent, the General Counsel's Office may grant approvals. It is not intended that these approvals cause any significant delay in issuance of communications and, if warranted, in cases such as the use of the logo/signature and seal, approval may be granted by telephone through the System public information officer.

However, more extensive materials such as electronic publications, including public internet content, as well as brochures and videos, which contain information which may be controversial in nature, have a significant impact on the college's image, and/or may result in criminal investigation or litigation, must be submitted to the System public information officer in final form for approval prior to dissemination.

PERFORMANCE STANDARDS 1.

Appropriate procedures exist at each college to implement this SOS.

Systems Operating Standards (SOS)

Page 4 GA.1.7 Dissemination of Information and News to the Public

44

2.

Communications, such as news releases, publications, videos, and electronic publications, including internet information, sent out by the campus are filed with the System public information officer.

3.

Each campus has a public information crisis procedure system which is updated annually and filed with the System Public Information Office by September 1.

4.

Any communications affecting the overall image of the institution are approved by System public information officer before dissemination to the public.

COLLEGE OPERATING PROCEDURE COLLEGE

Page 1 of

OFFICE OF RESPONSIBILITY: APPROVED BY: TITLE: FORWARDED TO SYSTEM OFFICE ON

Date

Systems Operating Standards (SOS)

Page 5 GA.1.7 Dissemination of Information and News to the Public

45

SYSTEM OPERATING STANDARD No.GA.1.12

Page 1 of 4

DIVISION:

General Administration

SUBJECT:

Brand Management

AUTHORITY:

Minute Order #53-04

PROPOSED BY:

Original Signed by Eliska Beaty

TITLE:

Associate Vice Chancellor, Marketing and Communications

RECOMMENDED BY:

Original Signed by Bill Segura

TITLE:

Chancellor

APPROVED BY:

Original Signed by Bill Segura

TITLE:

Chancellor

STATUS:

Approved by BOR 04/30/04 MO#53-04

HISTORICAL STATUS:

Effective Date: 04/30/04

Date: 05/02/04

Date: 05/02/04

Date: 05/02/04

Approved by MC 03/12/04 Proposed 02/04

POLICY It is the policy of Texas State Technical College to manage its brand so its value is maintained, protected, and enhanced and so it is used in a manner that is equitably beneficial for all components the TSTC System. Brand management activities are to be executed in a coordinated effort to optimize the positive influence and impact of the TSTC brand and to complement the TSTC mission.

PERTINENT INFORMATION The TSTC brand is an asset that must be strategically managed to ensure that its impact, effectiveness, and value are maintained, protected, and enhanced. Brand management involves a host of activities that share this common goal. All TSTC colleges benefit from the value of the TSTC brand, and, accordingly, must participate in the brand management process.

Although the TSTC brand is owned and managed by the organization, its importance actually

Systems Operating Standards (SOS)

TEXAS STATE TECHNICAL COLLEGE SYSTEM

46

resides in the minds of TSTC’s constituents. Therefore, the brand must be managed through indirect means. That is, TSTC must consistently and deliberately shape and coordinate its activities to produce the desired perceptions.

The various representations of TSTC are crucial components of the brand management process.

The TSTC name, abbreviations, logos, wordmarks, symbols, style of images, taglines, domain names, Web sites, and other unique identifiers of TSTC (collectively referred to as "brand identifiers") are some of the components of the TSTC brand. The use of these brand identifiers must be exercised in a prudent, equitable, and mutually beneficial manner.

Since every appearance of a brand identifier plays a role in shaping the desired image of TSTC, all situations in which brand identifiers appear must be consistent over time and across the system. Additionally, brand identifiers must comply with an intentional and focused framework that is designed to strengthen the brand and facilitate the TSTC mission. The TSTC Marketing and Public Relations Standards Manual serves as the overall guide to systemwide brand management, marketing, and public relations efforts.

The primary facilitators of brand management are the marketing and/or public information departments, although comprehensive brand management means that many groups throughout the colleges must be familiar with the concepts.

While the primary focus is on the external market, internal communications pieces which carry brand identifiers as official college communication pieces or whose intent is to promote college awareness, customer service, and/or workplace communication (and whose purpose is not for the instruction of students) should also comply with branding efforts as described in the TSTC Marketing and Public Relations Standards Manual.

DELEGATION OF AUTHORITY The Chancellor will designate a System marketing officer who has the responsibility and authority to manage the TSTC brand for the system, to coordinate systemwide marketing and communications efforts, and to ensure college procedures and practices adhere to this System Operating Standard.

Each President has the authority and responsibility to designate a college marketing officer and to establish college procedures to ensure that the College participates appropriately and equitably in the systemwide effort to maintain, protect, and enhance the TSTC brand.

OPERATING REQUIREMENTS 1. The System marketing officer will provide overall guidance and coordination of systemwide brand management and marketing efforts. The respective College marketing officer will ensure the integrity of the brand and determine that the content, design, purpose, and publishing format of college marketing and recruitment materials, publications, advertising, domain names, Web sites, and all other communication media serve the goals and objectives of the brand management and are complementary to the mission of TSTC. The TSTC Marketing and Publications Standards Manual will serve as the basis for such decisions.

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2. Except in unusual circumstances, the design of College and System Operations publications will be coordinated through the marketing and/or public information departments. Those departments will be responsible for publication editing and graphics style determination in accordance with brand management and the TSTC Marketing and Publications Standards Manual, including but not limited to: •

Graphic Identity. TSTC’s visual brand identity is centered around an accurate use of the TSTC logo, seal, name, and colors, as well as consistency with TSTC’s current theme. The main elements that give TSTC its theme and family look are typography, color, division of space, tagline, and style of images.

•

Writing Standards. Accuracy as well as proper use of voice, grammar, and applications of the TSTC name are essential in managing the brand. Marketing and recruiting publications and communication pieces should also include an equal opportunity and affirmative action statement, accrediting statement, copyright, and publishing date, as appropriate.

•

Standards & Formatting. Business cards, letterhead, and envelopes follow a standard, approved format to reinforce the TSTC brand.

In addition to being consistent with current branding themes, all major marketing and recruiting pieces, such as catalogs and viewbooks and Web sites, will also carry information on the TSTC System and the other TSTC campuses.

PERFORMANCE STANDARDS 1.

Appropriate procedures are in place at each college to implement this System Operating Standard.

2.

Brand management activities are equitably beneficial to all components of the TSTC System.

3.

Marketing and recruitment materials, domain names, Web sites, and all other types of communication media follow the TSTC Marketing & Public Relations Standards Manual.

Any exceptions are pre-approved by the System marketing officer before production or publication.

5.

Completed copies of published items are submitted to the System marketing officer.

6.

Each college is provided hard copies and electronic copies of the TSTC Marketing & Public Relations Standards Manual.

7.

Each college communicates the content and procedures of the TSTC Marketing & Public Relations Standard Manual to appropriate college officials, to include but not be limited to, cluster/division directors, department directors, and department chairs for the purpose of educating them with the concepts of brand management.

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COLLEGE OPERATING PROCEDURE COLLEGE

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SYSTEM OPERATING STANDARD No. GA.1.13

Page 1 of 6

DIVISION:

General Administration Ownership and Use of Texas State Technical College Name, Marks and Logos

SUBJECT:

Effective Date: 04/28/06

AUTHORITY:

Minute Order #37-06

PROPOSED BY:

Original Signed by Eliska Flores Associate Vice Chancellor, Marketing and Communications

TITLE:

RECOMMENDED BY: TITLE:

Original Signed by Barbara Selke-Kern Executive Vice Chancellor

APPROVED BY:

Original Signed by Bill Segura

TITLE:

Chancellor

STATUS:

Date: 04/28/06

Date: 04/28/06

Date: 04/28/06

Approved by BOR 04/28/06 MO#37-06

HISTORICAL STATUS:

Approved by MC 03/24/06 Proposed 01/2006

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POLICY It is the policy of Texas State Technical College to determine the permissible use and restrictions on the use of the institution’s protected name, marks, symbols, and logos. All permissions and licenses to use these brand identifiers are to be in TSTC’s best interest and protective of TSTC’s name and integrity.

PERTINENT INFORMATION Definitions Trademark

Systems Operating Standards (SOS)

TEXAS STATE TECHNICAL COLLEGE SYSTEM

A name, symbol, or combination of both which identifies the source of a product or service. In the case of licensed goods, a trademark indicates affiliation or sponsor rather than producer. In practice, a trademark also enhances the desirability of a product and, when properly controlled, can increase the value of the product as well as the goodwill inherent in the mark.

For the purposes of this document, “trademark” is used to indicate

any or all of the following: trademark, trade name, service mark, logo, insignia, indicia, emblem, symbol, identifying mark or brand identifier, mascot, and name.

Infringement

Unauthorized use of a trademark that belongs to another, or use of a trademark so similar to that of another as to cause confusion in the minds of the public as to the source (affiliation or sponsorship) of the product or service.

Licensing Agent

One who acts on behalf of another on issues related to the manufacture, distribution, and sales of goods bearing protected name, marks, symbols, and logos.

Licensor

One who contracts to allow another (licensee) to use licensor’s property (trademark) in exchange for payment, usually royalty as a percent of sales.

Standard License

An agreement between TSTC’s licensing agent and a company desiring to produce licensed products for resale to the general public.

Restricted License

An agreement between TSTC’s licensing agent and a company desiring to only produce licensed products for internal use at TSTC. No products produced under this license agreement may be sold to the general public.

Promotional License

An agreement between TSTC and a company, organization, or individual in which permission is granted to use the Texas State Technical College name, marks, symbols, and logos in a commercial promotion for a certain period of time. All promotional material must be approved in advance by Texas State Technical College.

Commercial Promotion

A message created and displayed for the primary purpose of promoting a business, partnership, or organization and/or the products and services of that business, partnership or organization with the intent to influence choice, opinion, or behavior.

DELEGATION OF AUTHORITY Each president has the authority and responsibility to establish and enforce Campus Operating Procedures to implement this System Operating Standard. The Associate Vice Chancellor for Marketing and Communications has the authority and responsibility to ensure this System Operating Standard is followed.

The Associate Vice Chancellor for Marketing and Communications serves as the System designated licensing officer and assists the colleges in maintaining a coordinated licensing effort system wide.

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Each college has a designated licensing officer within its marketing/public information office whose responsibilities include the administration and/or final review and approval of licensed products.

The coordination and proper application of permission and restrictions ensures accurate representation of TSTC and strengthening of the TSTC image.

OPERATING REQUIREMENTS In order to manage the TSTC brand and meet the public demand for goods bearing the Texas State Technical College name, marks, symbols, and logos, TSTC allows manufacturers of these goods to acquire a license to produce, market, and sell such goods. TSTC is represented in these licensing matters through an independent licensing agent. The administrative responsibility for the licensing program rests with the Associate Vice Chancellor of Marketing and Communications.

Any individual, organization, or company wishing to use Texas State Technical College’s trademarks for any purpose must obtain written permission to do so from Texas State Technical College through the licensing agent (or through the designated licensing officer for promotional licenses). All commercial use of Texas State Technical College’s trademarks must be licensed and shall be regulated by the respective TSTC designated licensing officer.

Use of Texas State Technical College’s name, marks, symbols, and logos without license or permission is strictly prohibited. TSTC will take appropriate measures necessary to protect its trademarks from infringement.

1.

LICENSING PROCEDURES. Any manufacturer or producer wishing to use Texas State Technical College’s name, marks, symbols, and logos on its products must be properly licensed to do so. The manufacturer or producer may obtain authorization by applying with TSTC’s licensing agent. TSTC may exempt vendors for promotional purposes. Except for promotional licenses, TSTC will not issue licenses directly. All other licensing, whether standard or restricted, is granted through the licensing agent.

TSTC bookstores, other retailers, distributors, or brokers of licensed goods are not required to be licensed, nor will licenses be issued for such purposes.

2.

PRIVATE USE OF THE TSTC BRAND IDENTIFIERS. The use of the Texas State Technical College name, marks, symbols, and logos to promote a commercial entity is prohibited. Any use of the name, marks, symbols, and logos which state an endorsement or approval of a product, service, or company is prohibited.

3.

PROMOTIONAL USE OF THE BRAND IDENTIFIERS. The use of the Texas State Technical College name, marks, symbols, and logos in conjunction with a commercial promotion (either for TSTC, a partnership, or an organization/service group) may be permissible if the following criteria are met: A.

The promotion must be beneficial to Texas State Technical College. This benefit may be tangible or intangible.

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B.

The use must be consistent with Texas State Technical College’s institutional mission, values, and standards.

C.

The use must be consistent with all other provisions of this logo and trademark licensing policy.

Requests for such use shall be reviewed by the college or System designated licensing officer to assure that these criteria are met. Each request for approval should allow for three days to respond and will be specifically approved in writing if the criteria are met.

4.

USE OF MARKS IN NAMED EVENTS. When TSTC is an invited participant in an event where the event sponsor’s name and/or logos are used to promote the event, TSTC allows the use of its marks in conjunction with the sponsor/event names and logos to promote the event. Each such use must be specifically approved by the appropriate TSTC designated licensing officer.

5.

PRODUCT/DESIGN APPROVAL. TSTC shall approve each use of its marks on a per product, per design basis. Licensees must submit each product or design to the licensing agent for approval by TSTC. Standard and restricted licensees must use the online approval system. Promotion licensees may bring a hard copy or send an electronic proof to the designated licensing officer.

TSTC will not approve the use of its name, marks, symbols, or logos on the following products: • alcohol, • tobacco, • controlled substances, • sexually-oriented products or designs, • religious products or designs, • political products or designs, • games of chance, or • appliqués, patches, or heat transfers for retail sales.

In addition, TSTC will not approve the use of its name, marks, symbols, or logos in text or graphics which are judged to denigrate any groups, including another college or university, or infringe on the rights of other trademark owners. TSTC will not approve products which do not meet minimum standards of quality and/or good taste or are judged to be dangerous and/or carry high product liability risks.

TSTC will approve products or designs incorporating only current brand identifiers. Names, marks, symbols, or logos which are obsolete or replaced by updated versions will continue to be protected by Texas State Technical College but will not be approved for use in new products or designs.

6.

ROYALTIES. All licensed goods manufactured for sale to the public are subject to a royalty. The royalty rate is designated by Texas State Technical College and is subject to

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change by Texas State Technical College. The royalty is paid on wholesale sales by the manufacturer of the goods. The royalty policy is administered by TSTC’s licensing agent.

Texas State Technical College may grant exceptions from royalty payments in the following cases: A.

goods purchased by Texas State Technical College for its use,

B.

goods purchased by Texas State Technical College Student Organizations for bonafide fundraising purposes approved by the Office of the Vice President for Student Development,

C.

goods purchased by the Alumni Association for internal use,

D.

goods purchased by Faculty and Staff for college use,

E.

goods purchased for promotional use for prospective students, employees, or campus events, or

F.

goods purchased for Residence Life or Student Activities for current students or campus activities/events.

In these cases, manufacturers are required to have a letter from Texas State Technical College exempting the sale from royalties. These letters are sent from the marketing/public information office at the request of the exempt group or activity.

All goods bearing Texas State Technical College name, marks, symbols, and logos must follow the normal approval process whether exempted from royalties or not.

7.

DISBURSEMENT OF ROYALTY INCOME. Royalties generated by the licensing program shall be deposited into the respective College or System account. Further disbursement of these funds is at the discretion of the College or System Operations.

8.

GUIDELINES FOR LOGO USE. Only approved and current marks may be used. Current name, marks, symbols, logos, and colors are identified in the TSTC Marketing and Public Relations Standards Manual and available to licensees through the licensing agent.

9.

JUDGING ACCEPTABILITY. Texas State Technical College encourages creative uses of its name, marks, symbols, and logos in promoting school spirit. Texas State Technical College recognizes that its licensees are creative in this regard and that some concepts or designs developed by licensees may not clearly fall within the guidelines of this administrative operating standard. When this occurs, the respective college and/or System designated licensing officer will be the sole judge of acceptability.

10.

NOTICE TO VENDORS. A licensing notice will be made to merchants doing business with TSTC on TSTC bid requests and purchase orders to include verbiage similar to that below:

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A.

Verbiage on the bid. “Vendors using the marks, logos, and verbiage of TSTC must be an approved licensee of the Texas State Technical College System prior to the bid award. See <<licensing agent’s web site or phone number>> for license application if needed.”

B.

Verbiage on the Purchase Order. “By accepting this award, vendor acknowledges to be an approved licensee of Texas State Technical College System through <<licensing agent>> and will submit all artwork through <<proof method/Web site as appropriate >>. Product received without a <<licensing agent>> artwork approval number may be refused by TSTC and returned at vendor’s expense.”

PERFORMANCE STANDARDS 1.

Appropriate College Operating Procedures are established to implement this System Operating Standard.

2.

Approved licensees utilize the approval process and designated licensing officers review and approve, disapprove, or indicate resubmission of artwork is required within three business days of artwork submission.

3. Unauthorized use of TSTC’s name, marks, symbols, and logos are reported to the licensing agent.

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TEXAS STATE TECHNICAL COLLEGE SYSTEM

No. GA. 1.18

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DIVISION:

General Administration

SUBJECT:

Employee use of Social Media

AUTHORITY:

Minute Order # 76-09

PROPOSED BY:

Original Signed by Eliska Flores

TITLE:

Associate Vice Chancellor, Marketing and Communications

RECOMMENDED BY:

Original Signed by Lucy McGregor

TITLE:

Vice Chancellor for Strategic Initiatives

APPROVED BY:

Original Signed by Bill Segura

TITLE:

Chancellor

STATUS:

Approved by BOR 8/14/09 MO# 76-09

HISTORICAL STATUS:

Effective Date: August 14, 2009

Date:08/17/09

Date:08/17/09

Date:08/17/09

Approved by Leadership Alliance 08/06/09 Proposed 07/2009

Systems Operating Standards (SOS)

SYSTEM OPERATING STANDARD

POLICY “Texas State Technical College supports employee use of social media for business purposes, given that such use: • • • • • • • •

Reflects the values of TSTC including excellence, leadership, innovation, collaboration, responsiveness, accountability, and stewardship, Contains a site disclaimer which states, ‘The messages contain the thoughts and opinions of <individual name> and do not represent official TSTC policy’, Protects confidential information and relationships, including copyright protected information, Is respectful to the company, employees, customers, partners, and competitors, and, Extends and does not interfere with work objectives, Reserves the solicitation of news media coverage for and refers inquiries from the news media to the public information officer, Is registered (by providing the employee’s name and urls of business related social media sites) with the campus/system public information officer, and Follows applicable records retention guidelines.”

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PERTINENT INFORMATION TSTC has been growing its participation in social media (also known as new media, or Web 2.0) to strengthen its brand and its connection with prospects, customers, and key influencers.

Networking sites like Facebook, Twitter, MySpace, and LinkedIn; blogging sites like Blogger and WordPress; news sharing and bookmarking sites like StumbleUpon, delicious, and Digg, and photo- and video- and slide sharing sites like flickr, YouTube, and Slideshare can be exciting new avenues for communication in the professional and personal lives of TSTC employees. Used responsibly, they provide an effective way to keep abreast of new trends and topics, and to share information and perspectives to build and strengthen relationships. TSTC has thousands of individuals who connect with TSTC via “tweets,” fan pages, photos, and video channels regularly.

Transitory information – Twitter tweets, wall postings on Facebook, bookmarking or ratings on Digg and the like, are considered transitory communication which has fulfilled its purpose and is required to be kept and maintained only until the purpose of the record has been fulfilled. Transitory information is of temporary usefulness that is not an integral part of a records series, not essential to the fulfillment of statutory obligations or to the documentation of agency functions. Some examples of transitory information, which can be in any medium (voice mail, fax, email, hard copy, message, slips, etc.) are routine messages, telephone messages notifications, internal meeting notices, or other similar routine information used for communication.

Systems Operating Standards (SOS)

GA. 1.18, Employee use of Social Media

DELEGATION OF AUTHORITY Each president has the authority and responsibility to establish and enforce Campus Operating Procedures to implement this System Operating Standard. The Associate Vice Chancellor for Marketing and Communications has the authority and responsibility to ensure this System Operating Standard is followed.

The Associate Vice Chancellor for Marketing and Communications serves as the System designated public information officer, brand manager, and social media leader.

Throughout TSTC, there are employees who are responsible for managing the official social media sites, in addition to others who have responsibility for maintaining their personal sites that they use for business purposes.

OPERATING REQUIREMENTS Given the reach of the internet and its future development and expansion, the colleges shall clearly communicate the freedoms and responsibilities that employees of TSTC hold as well as offer basic guidelines for using these various forms of new media, keeping in harmony with our Dissemination of Information and News to the Public SOS GA. 1.7 and Brand

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GA. 1.18, Employee use of Social Media

Any employee wishing to use social media (also known as new media, or Web 2.0) to further his or her relationship with prospects, customers, and key influencers should work under the following guidelines.

1. Reflect the values of TSTC. One’s presence in social media should build our brand by living the values of excellence, leadership, innovation, collaboration, responsiveness, accountability, and stewardship. o Part of the appeal in social media is that the conversation occurs almost in real time. So, participants need to be prepared to be active, and be willing to take the time to refresh content, respond to questions, update information regularly, and correct information when appropriate.

2. Contain a site disclaimer. Even when employees are commenting as individuals, the perception may be that they are representing TSTC. Therefore, if TSTC employees blog or discuss areas of expertise, they shall emphasize that their thoughts and opinions are not company policy. A disclaimer should essentially state, “These messages contain the thoughts and opinions of <individual name> and do not represent official TSTC policy.”

3. Protect confidential information and relationships, including copyright protected information. Online postings and conversations are not private. Employees must be cognizant that postings will be recoverable for an extended time period and could be shared by others. Given that, o employees are required to obtain permission when appropriate before posting pictures of others, or before posting any copyrighted information; and o TSTC is an open record state agency, employees should never discuss unannounced technical or organizational changes, personnel issues, or anything considered “confidential.”

4. Be respectful to the company, employees, customers, partners, and competitors. o Avoid identifying and discussing others by name – including customers, partners, suppliers, friends, co-workers unless it is public record or you have their permission. And, when discussing others, employees should use good taste, refraining from insult and disparaging remarks. o One of the aims of social media is to create dialogue, and individuals will not always agree on an issue. When confronted with a difference of opinion, employees are expected to maintain level-headedness. Points are to be expressed in a clear, logical manner, and inflammatory comments are to be ignored.

5. Use of extends and not interferes with work objectives. Social media is an opportunity to develop and strengthen relationships as well as to expand the reach of messages in a viral way. Therefore, TSTC encourages employee use of social media in recruiting, communicating with absentee students, event notification, and establishing faculty as authorities in their field among other work functions.

6. Reserves the solicitation of news media coverage for and refers inquiries from the news media to the public information officer.

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Know that social media, while building relationship and credibility, also is an opportunity to share our message. While employees should not solicit news media coverage, members of the traditional media will be alerted to online messages. Thus, it is extremely important that TSTC ensures all statements are truthful and substantiated.

Should an employee need to respond or make a comment on something specific, details must be verified through current TSTC-published information. If engaged by a member of the media, employees are to refer inquiries to the public information officer.

7. Register with the campus/system public information officer. Any employee who uses social media for discussing or promoting TSTC related business, should simply notify in writing the campus or system public information officer and provide the employee’s name and urls of any social media sites they use for business purposes.

As social media is integrated within the TSTC Website, TSTC intends to promote and feature some of these sites to build TSTC’s brand, and the faculty and staff’s professional brand as well.

8. Follow applicable records retention guidelines. Employees will need to ensure that, depending on the nature of their communication in the social media, compliance is maintained with records retention. In most cases, the information is transitory and retained for its period of usefulness only.

Social media is growing at an amazing rate – and TSTC has the ability to engage its customers, prospects, partners and influencers as an important part of its marketing and brand strategy. Following these operating procedures will help ensure TSTS stays on course as an institution.

Systems Operating Standards (SOS)

GA. 1.18, Employee use of Social Media

PERFORMANCE STANDARDS 1. Appropriate College Operating Procedures are established to implement this System Operating Standard, as necessary.

2. Employees register their personal social media sites that are used professionally for TSTC. 3. Confidentiality and copyright is protected.

4. Media relations are managed through the appropriate public information officer.

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