Seller Presentation 2022

When your home is listed for sale, it becomes a house.

every home has a story

No real estate company understands this better than RLAH @properties. And we use the best branding, advertising and marketing resources to tell that story and engage prospective buyers.

RLAH @properties is committed to delivering the highest level of service in local real estate. We look forward to getting acquainted and sharing our story with you.

love the journey

2000

Mike Golden and Thad Wong establish

@properties in Chicago 2009 2006

Inc. magazine ranks @properties among the 500 fastest-growing private companies in America

@properties becomes the #1 brokerage firm in Chicago and begins expanding to surrounding suburbs

2012

Jason Sherman and Justin Levitch launch RLAH Real Estate with Chevy Chase and DuPont Circle offices

Artist Matthew Hoffman paints a mural that kicks off

@properties’ LOVE campaign RLAH acquires Arbour Realty in Arlington, establishing a VA presence. Meanwhile, Dwell Residential brokerage joins RLAH, establishing an H Street/Capitol Hill presence.

2018

RLAH opens a Georgetown office and is named to the Washington Business Journal’s Fastest-Growing Companies list

In less than two decades, @properties claims the #1 market share in the entire Chicago metro area RLAH surpasses $1 billion in annual sales

2020 @properties launches national affiliate brand 2022

2019 2015 2021

RLAH joins @properties as its first affiliate on the East Coast

ANNUAL

@properties has grown into one of the top 10 brokerage firms in the nation with over $23 billion in annual sales volume. Meanwhile, RLAH @properties has been named the fastest-growing real estate company in the DMV according to the Washington Business Journal

When a strong agent is backed by one of the nation’s most innovative real estate brands, the results are unmatched. At RLAH @properties, our in-house marketing and technology teams produce best-in-class programs and products that give home sellers a competitive advantage in the marketplace. Bottom line: We offer the finest resources to ensure your home sale is the best you’ve ever experienced.

With the scale and resources of a leading national brokerage firm, our agents deliver the best service in local real estate.

It is important to be where your audience of potential buyers are today, and where they might be tomorrow.

we’re local we're global

In today’s competitive marketplace, a global marketing strategy is essential. As a proud member of Who’s Who in Luxury Real Estate, a worldwide collection of top brokers representing the finest luxury properties across the globe, RLAH @properties offers sellers access to an exclusive global network that creates more exposure for your property.

industry leading technology

THE ULTIMATE PL@TFORM™

Designed and developed in-house, pl@tform™ is the industry’s premier suite of digital applications for managing all of the backend functionality of a home sale – from listing to marketing to closing. These tools give our agents and clients a leg up on the competition and enable us to provide a seamless experience every step of the way.

get

LISTING DETAIL PAGE

Every RLAH @properties listing receives its own web page with photos and details about the home, an area map, and internet retargeting capabilities.

PHOTOGRAPHY AND VIDEO

Professional photography and video are among the most important marketing tools when selling a home. That’s why every single RLAH @properties listing includes a professional photography package optimized for both print and web.

HOTLIST

Before your home is even listed in the Multiple Listing Service (MLS), we create exposure through The Hotlist – an internal listing database that is exclusive to RLAH @properties agents. This allows us to match you with prospective buyers and garner pre-market feedback from our colleagues.

@HOME REPORT

The @home report provides a data snapshot of your home, comparable properties and your local market, so you always know where you stand in the market.

Anyone can list a property, but someone skilled is needed to market your home.

exposure is everything

THE STORY OF YOUR HOME IS ALREADY WRITTEN…IT’S ALL ABOUT PROPERLY SHARING IT.

RLAH @properties showcases your home to the largest audience of homebuyers through marketing programs that are built around EXPOSURE –exposure through an in-house marketing department with full print and digital capabilities; and through an exhaustive catalog of online, mass media and grassroots marketing initiatives – all tailored to address the specific challenges and opportunities of the marketplace.

We provide these resources to give your listing maximum exposure:

atproperties.com Multiple Listing Service (MLS)

Professional Photography and Video

Who’s Who in Luxury Real Estate Custom Property Brochure

E-blasts and Social Media

Listings Shared with Additional Participating Brokerages New Ideas every day!

digital marketing

strategic retargeting

Our digital strategy keeps your property in front of online visitors after they have left the property website. This helps you reach more prospective buyers via social media platforms like Instagram and Facebook and keeps your home top of mind.

email marketing

Featuring attractive designs, our email marketing tool provides another effective way to market your home and engage buyers.

on the market

THE ART + SCIENCE OF PRICING

Technology and experience go into determining an accurate list price that helps you achieve the most lucrative and time-efficient sale.

Our proprietary Digital CMA technology uses real-time MLS data to zero in on the most relevant comps, while RLAH @properties’ unrivaled boots-on-the-ground presence provides confirmation of local market trends that affect price. A CMA takes into account:

• Supply and demand

• Market activity

• Market time

• Price/status changes

• Interest rates and availability of credit

• Economic factors

• Seasonal demand

• Location

•

• Lot size

• Views

• Condition of property inside and out

• Desirability of unique features

• Competition

•

BEFORE YOUR HOME IS SHOWN

One of the keys to success in today’s competitive market is to position your home as the most desirable property in its price range. Making sure your home is in optimal showing condition will set it apart from the competition and could be the difference between a timely and productive sale or a long, drawn-out process. We will work together to create a checklist to prepare for the showing of your home, such as the below. We have resources to help and will be with you every step of the way.

• Declutter, clean and organize

• Maintain the exterior

• Paint

• Make repairs

• Brighten your home

• Ensure the safety of pets

• Hire a home inspector

.

STAGING YOUR HOME

From using neutral colors and décor that will appeal to the largest audience, to adding or arranging furniture to emphasize a room’s functionality, here are just a few staging tips that will make your home more marketable. We have resources for professional stagers to assist in these preparations.

• Eliminate excess or oversized furniture so the room doesn’t feel overcrowded.

• Remove clutter from all surfaces in the kitchen, bathrooms and throughout the home.

• Allow as much light to come in as possible. Open draperies and shades, remove unnecessary blinds and move any items that may obstruct windows.

• While personal photographs and mementos add warmth and character to a home, use them in moderation so buyers will focus on the home and be able to envision it as their own.

• Add furniture, plants or potted flowers to outdoor spaces to make a great first impression on buyers.

Staging helps present your home in the best possible light

RLAH @PROPERTIES RESTORATION

If your home is in need of updating, look no further than RLAH @properties Restoration. With services like staging, flooring, painting, and more, RLAH @properties Restoration is designed to help you sell your home faster – and for a higher price – through projects that deliver maximum value in the marketplace. Best of all, payment is collected at settlement so that sellers don’t have to come out of pocket before their home is sold. It’s an easy way to renovate your home without an upfront financial investment and makes the whole process more seamless.

Guiding your real estate transaction from contract to closing is a multi-step process that requires proactive management and thorough attention to detail.

CONTRACT TO CLOSE

Our emphasis on communication, organization and follow-through ensures that deadlines are met, documents are distributed and every item is in place to make your transaction efficient and seamless.

Our agents will guide you through each step of the process, including:

• Earnest money and escrow account management

• Distributing contracts

• Coordinating a home inspection

• Providing information to lenders

• Distributing required disclosure forms

• Collecting important documents such as required disclosures to fulfill contract contingencies

• Coordinating an appraisal

• Coordinating walk-throughs

• Updating you when contingencies have been satisfied

• Coordinating your closing

• Helping you find a new home

I have decided to stick to love, hate is too great a burden to bear.

–Martin Luther King, Jr.

in our community

Real estate is about so much more than buying and selling homes; it’s about bringing people together and strengthening our community.

UNITY THROUGH DIVERSITY

RLAH @properties embodies a community dedicated to respecting and celebrating diversity. With more than 25 languages spoken, we are a proud award recipient and sponsor of organizations including the National Association of Hispanic Real Estate Professionals, the Asian Real Estate Association of America, and LGBTQ+ Real Estate Alliance. At the end of the day, we are committed to supporting our community and making the DMV a better place.

GIVING BACK

As part of our commitment to giving back to the local community in a meaningful way, RLAH @properties supports a variety of real estate-related organizations that help those in need. Every year we identify an organization in each of the jurisdictions we serve and hold a Philanthropy Drive, giving our agents the opportunity to donate a percentage of each closing to one of the selected charities. RLAH @properties will match each agent’s contribution up to $100.

While we are intimately dedicated to our clients’ real estate needs, we always strive to help organizations that make the DMV better for us all.

love is the unity

STOP LOOKING.

START FINDING.

rlahre.com

This office is independently owned & operated.