Chamber Voice Newsletter | August 2020 by Rogers Lowell Chamber

August 2020 | Vol 15 Issue 8

Chamber’s Mission-Based Work Pushes Forward

At its foundation, a chamber is an influencer who inspires leaders, a convener who brings the community together for collaboration, and a catalyst for action and positive change — it’s a place where everyone is given a voice and may contribute to making our future better. In good times or bad, the Chamber’s Mission work is necessary and relevant in its role as the Trusted Voice of Business, the Keeper of the Community Vision and Provider of Essential and Indispensable Business Resources – delivering high value on investment for its members. See Story on Page 4

W HAT ’ S IN TH IS I SSUE ? 3 4 10 11 12 13 14 16 17 18 20 21 22

�� Chamber Staff & Board of Directors �� Chamber’s Mission-Based Work Pushes Forward �� Governor, Area Legislators Working on Hate Crime Bill

�� Exploring the Need for Hate Crime Legislation in the State of Arkansas �� Small Business Council Announces Leadership Change

��Career & Technical Education Emphasis on Skills Development and Work-Based Learning (WBL) �� NWA Businesses Taking Safety Precautions Upon Reopening �� Explore the Ozarks with The Good Life Destination Guide

�� Membership Tips | Business Connect �� Chamber a Catalyst for Diversity, Equity and Inclusion (DEI) ��Walmart NW Arkansas Championship Presented by P&G to be Held Without Spectators in 2020

�� Beaver Water District Receives Award from American Water Works Association ��SERVPRO Offering “Certified Cleaned” Defensive Cleaning Program for Businesses to Address COVID-19

23 23 24 25 26

�� Komen Ozark Goes Virtual for Upcoming MORE THAN PINK Walks �� Miles for Mercy Community Challenge Raises $17,000 for Mercy Health Foundation ��NWA Employment Showcase Coming in October �� Hustle in Heels Hosts Successful Pop Up Event: Mental Health During COVID-19

��Focus on Industry | Pel-Freez Provides New Protein Options and Leverages New Business Opportunities

28 29 29 30 31 32 34 35

�� Membership Renewals | June 2020 �� New Members | June 2020 �� Chamber Golf Tournament Returns September 21

Rogers-Lowell Area Chamber of Commerce 317 West Walnut Street Rogers, Arkansas 72756 P: (479) 636-1240 F: (479) 636-5485 2

C h a m b e r Vo i ce | AU G U ST 2 02 0

�� Thank-a-Teacher Celebration Parade Coming August 14

��NWA YP Summit | Ignite Your Passion �� Dog Days of Summer to be Featured during Virtual Art on the Bricks Art Walk �� Ribbon Cuttings | June 2020 & Ambassador of the 2nd Quater �� Chamber Networking & Educational Events

CHA M BE R S TAFF Raymond Burns, CCE President/CEO rburns@rogerslowell.com

Jon Moran Senior Vice President of Government Affairs jon@rogerslowell.com

Jeff O’Neill Director of Special Events jeff@rogerslowell.com

Ronnie Webb, Jr. Destination Sales Manager | Visit Rogers ronnie@rogerslowell.com

J.R. Shaw, IOM Executive Director/Executive Vice President | Visit Rogers jr@rogerslowell.com

Vickie Grotts, IOM Vice President of Accounting & Finance vickie@rogerslowell.com

Loretta Gomez Finance Manager loretta@rogerslowell.com

Justin Freeman Marketing Communications Specialist justin@rogerslowell.com

Katie Burns Vice President of Operations katie@rogerslowell.com

Geovanny Sarmiento Vice President of Community Engagement & Inclusion geovanny@rogerslowell.com

Sheree Barnes Operations Manager | Downtown Rogers, Inc. sheree@rogerslowell.com

Ike Reichenbach DTR Market Manager | Downtown Rogers, Inc. ike@rogerslowell.com

Shelle Summers, IOM Senior Vice President of Membership Services ssummers@rogerslowell.com

Karen Wagaman Vice President of Downtown Development karen@rogerslowell.com

Jacque Eakins Account Executive jacque@rogerslowell.com

Lance Lloyd Community Relations Manager lance@rogerslowell.com

Steve Cox Senior Vice President of Economic Development steve@rogerslowell.com

Ross Phillips Vice President of Community Development ross@rogerslowell.com

Marni Rogers, IOM Member Relations Manager marni@rogerslowell.com

Luz Palmerin Sales & Marketing Coordinator | Visit Rogers luz@rogerslowell.com

Brad Phillips Senior Vice President of Marketing Communications brad@rogerslowell.com

Shey Bland Executive Director | Downtown Rogers, Inc. shey@rogerslowell.com

Kelly Parker, TMP Marketing Communications Manager | Visit Rogers kelly@rogerslowell.com

Ashley Matsumura Customer Relations Manager ashley@rogerslowell.com

Nick Smith Creative Services Director nick@rogerslowell.com

Luke Wiggins Meetings & Conventions Sales Manager | Visit Rogers luke@rogerslowell.com

B OARD OF DIREC TORS 2020 Directors

Executive Committee

Daizy Andrade, University of Arkansas Dr. Marlin Berry, Rogers Public Schools Jerry Carmichael, 3C Retail Solutions Ever Cuellar, First Security Bank Larry Cooper, Embassy Suites NW Arkansas Russ Daniel, McLarty Daniel Group Mike Dodge, Carroll Electric Coop. Corp. Sandy Edwards, Crystal Bridges Museum

Leah Acoach, FHB Ventures Danny Beck, Arkansas Blue Cross Blue Shield Joe Donaldson, Sam’s Furniture Brad Hicks, J.B. Hunt Transport Inc. Mike Power, First Security Bank David Vaden, Ernst & Young LLP

2021 Directors

Tom Allen, Cushman & Wakefield | Sage Partners Ron Branscum, Arvest Bank David Kimball, Benchmark Group Jerra Nalley, Runway Tanya Smith, Turpentine Creek Wildlife Refuge Melissa Turpin, Honeycomb Kitchen Shop

Ex-Officio Directors

David Faulkner, Pinnacle Hills Promenade Cathy Foraker, AT&T David Foster, APAC-Central, Inc. Ron Hayes, First United Methodist Church Dan Hendrix, Arkansas World Trade Center Latricia Hill-Chandler, Arvest Bank Operations Greg Hines, Mayor, City of Rogers Tom Hopper, TallChamps, LLC

Division Chairs

Community Development - Leah Acoach Membership Services - Tanya Smith Economic Development - Tom Allen

Corry Hull, OneDigital Health and Benefits Dr. Evelyn Jorgenson, Northwest Arkansas Community College Peter Lane, Walton Arts Center Chris Moore, Mayor, City of Lowell Barry Moehring, Benton County Judge Bianca Montoya, Bike NWA John-Michael Scurio, George’s

Government Affairs - Jerry Carmichael Convention & Visitors Bureau - Larry Cooper

2022 Directors

Kristen Boozman, Portfolio Sotheby’s International Realty Dean Fisher, Glad Manufacturing, Inc. Angela Grayson, Precipice IP Denten Park, Northwest Health Curt Stamp, Cox Business Knight Weis, Signature Bank of Arkansas

Eric Pianalto, Mercy of Northwest Arkansas Chris Sultemeier, Retired Walmart Stennett Thompkins, AAA Insurance Dick Trammel, Chairman Emeritus Josh Vasquez, United Bank Emma Willis, Mangan Holcomb Partners Jeff Wood, Tyson Foods Amiee York, Black Hills Energy

Audit Committee David Vaden Ron Branscum Knight Weis

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...Continued from Page 1

he Rogers-Lowell Area Chamber of Commerce welcomes individuals, businesses of all sizes, non-profit organizations and representatives of government, education and industry to our membership. We are a diverse and inclusive organization. Our members, partners and investors come to learn, to teach, to grow, to connect and to give back to their community. They invest their time and money knowing that it takes all of us to build a vibrant community and sustain future success. They join us because they share our Vision and understand that supporting the work of our Mission will get us there – it’s an investment in our future.

What Is The Chamber? We are a nonprofit business and community development organization serving Rogers, Lowell, and Northwest Arkansas. While we work in close partnership with the city governments in Rogers and Lowell, we are a private entity and not a government agency. Working together with our members, partners and investors, we are the trusted source for growing our region’s business, activating high-impact leaders and building a strong and diverse community. That is our Mission. Our Mission continuously guides our Program of Work. This Mission-based work pushes us forward constantly to achieve our Vision of being “The center of world-class business, welcoming communities, and opportunities for all.” Ultimately, we help create a cohesive and connected community where people want to visit, live, invest, work, and play.

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2020 Program of Work Highlights To accomplish our Mission, our Program

In May and June, we released important

sizes this year, but many are still planning for

information about The Road to Recovery and

business growth down the road. Chamber

of Work is divided up into strategic focus

how to prepare our members to get back to

staff has worked with multiple business

areas: Economic Development, Downtown

work safely and while approaching it all with

seeking both expansion opportunities and

Development, Advocacy & Government

a positive attitude that would instill hope,

new industries relocating to Northwest

Affairs, Community Development (Education,

inspiration and community togetherness. We

Arkansas from out of the area during 2020.

Leadership and Diversity, Equity & Inclusion),

also released the Open for Business Playbook

These projects sometimes take years to come

and Back to Business NWA Chamber-to-

to fruition, but the groundwork established

and Downtown Rogers, Inc.), Small Business

Community (C2C) Webinars on topics

in 2020 will bring new career opportunities

Programming (Member Services and

requested by members.

and economic growth to our region in the

Destination Marketing (Visit Rogers

Educational & Networking Events) and Long

Most recently, we packaged an affordable

Range Community Planning (Quality of Life &

Marketing Kit to assist members with creating

Quality of Place – Vision 100 Implementation).

awareness with the community about how to

Despite the pandemic over the past five months, our Mission work has continued while we provided you essential resources and guidelines for the Coronavirus crisis. Now that we are mid-year, we want to look

do business with them.

ECONOMIC DEVELOPMENT & DOWNTOWN DEVELOPMENT

Our Economic Development

near future.

Workforce Development As businesses grow and expand, the need is vital to have a well-educated and skilled workforce to take advantage of the career opportunities in our region. Staff have worked hard this year with workforce

back at some highlights of the Chamber’s

Division works with industries both large

development partners at Rogers Public

Program of Work.

and small to increase job growth and

Schools and NorthWest Arkansas Community

business expansion. They also work with

College (NWACC) to educate both students

individuals to support and increase our

and industries. Work in this area includes

growing small business community.

promotion of training opportunities and

CORONAVIRUS CRISIS COMMUNICATIONS From the beginning of this crisis we

Economic Development plays a vital

certification options at both the secondary

have worked to help you navigate through

role in the Chamber’s overall mission. Staff

and post-secondary level via the Chamber

shutdown, recovery and safe reopening. In

members work every day to achieve our

Voice of Business online newsletter, blog,

March and April, we surveyed our members

mission through the areas of business

podcast, social media, and in-person meetings

about what they needed and provided it with

recruitment and expansion, workforce

to educate industries about ACT Work Keys

COVID-19 Resources (immediate business

development, business education, and quality

initiative and free programming offered by

assistance and safety guidelines) and we

of place initiatives. Throughout 2020, staff has

NWACC’s Adult Education division. Staff also

kicked off our #WeMeanBusiness social media

achieved progress in each of these areas.

participated on a committee to rebrand the

campaign to showcase our members’ creative entrepreneurism to survive.

No one can deny that COVID-19 has had a tremendous impact on businesses of all

Rogers Public School’s Career and Technical Education (CTE) department.

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Business Education Educating existing businesses is a vital role

Art on the Bricks Art Walk Staff adapted this event by offering a

for continued success of business in our area.

virtual version with unique themes helping to

The Chamber-to-Community (C2C) business

showcase participating downtown businesses,

education program offered trainings on a variety

regional artists and area non-profits. The

of topics from marketing to OSHA compliance

virtual art walk and other “good news” stories

during COVID and everything in-between.

were curated and successful in attracting

Over a six-week period from May to June

media attention which helped promote

the Chamber offered 12 different virtual C2C

downtown businesses.

trainings. Each of these sessions was recorded and posted on our YouTube channel and social media platforms resulting in over 4,200 total views at the time of this writing.

Quality of Place Progress has also been made this year to

Telling Downtown Rogers Stories via Media Outreach Staff monitored downtown businesses and helped them tell their stories by pitching local media with press releases and photos. This also included social media

create “Entertainment Districts” within the City

posts that achieved very high engagements

of Rogers allowing for retail and restaurants to

during the pandemic.

utilize outdoor space that encourages social distancing during COVID-19. This will also

COMMUNITY DEVELOPMENT

help to increase the overall quality of place in commercial districts within the city. Several

Development Division impact and enhance

meetings have been held (in cooperation

the quality of life in Rogers, Lowell and the

with City of Rogers staff ) with real estate

region. They are committed to expanding our

developers and property managers to explore

diversity, equity and inclusion (DEI) initiatives

further. More announcements on this initiative

to better welcome the growing number

will be coming in early fall.

of residents, workers, and visitors from all

Our Downtown Development Division

programs and help develop our leaders for

businesses, employees, and residential

the future.

properties in the downtown core. They

businesses and government entities, identifying

Leadership Development Leadership programming and content

opportunities to activate underutilized

has safely continued despite the pandemic.

properties, connecting potential partnerships

We graduated our Arvest First Leadership and

and facilitating business relationships.

Leadership Benton County Cohort. Staff shifted

Downtown Development has been

everything to virtual learning and invited

busy this year maintaining a list of available

alumni of both groups to join in and participate

properties and sharing with potential

in our Leadership development series.

tenants. Staff also assisted with courtesy introductions to facilitate B2B opportunities downtown. During the pandemic, staff

C h a m b e r Vo i ce | AU G U ST 2 02 0

backgrounds. They also support educational

focuses on increasing the number of

also cultivate strong relations with existing

Programs in our Community

Academic Awards Staff honored and recognized all students

contacted downtown businesses to

in the Rogers School District who received

help with finding needed resources and

a 3.5 GPA or better for the year with our

encouraged participation with C2C webinars

Academic Awards and we recognized four

providing important and timely topics for

Educators with our Educator of the Year awards

small businesses.

for the Rogers School District.

#ListenNWA Social Media Campaign Staff launched in June our #ListenNWA campaign with help from the Northwest

Rogers to-date as a result of our Census 2020 efforts. • 15 Participants in Webinar held in Spanish

marketing the city to visitors. Early this year Visit Rogers released Amplify, a multi-episode, programmatic

Arkansas Emerging Leaders to elevate the

on how to apply for Federal and State

streaming series inspiring music loving

voices of minority members of our community.

economic assistance for COVID-19.

consumers to consider a vacation to Rogers.

While we acknowledge that sharing these stories is no substitute for concrete action, we

• 32 Spanish speaking Business owners

The series has generated over 1 million

were contacted by phone or mail during

video plays online and furthers our Mission

believe it is a step in the right direction. Our

this health crisis to offer our help.

work to establish Rogers as an arts and

hope is that hearing these stories from our

• Staff helped translating into Spanish

entertainment destination.

friends, neighbors, and colleagues will spark

communications going out to the public

productive dialogue within the community

concerning COVID-19 for the City or

at the 2020 Arkansas Governor’s Conference

Rogers, Benton County and the Chamber.

on Tourism. The entire team was awarded the

that will lead to positive change

Diversity, Equity & Inclusion (DEI) Staff also launched early this year our

• Participated on an educational COVID-19

Visit Rogers also garnered recognition

Natural State Community Development Award

video in Spanish along with the Rogers

for unique approaches and contributions to

Fire Department.

community pride and placemaking. Executive

Lens Series which focuses on providing

• Staff member appointed by Governor

training and strategies to help level the

Asa Hutchinson to the State of Law

Tourism Person of the Year for his contributions

Enforcement Task Force.

advancing tourism in Rogers and the Natural

playing field for small businesses regarding access to strategic and innovative DEI information and leadership support. The Lens Series is designed to equip small business leaders with DEI principles to address relevant organizational

• Participated in the Arkansas Health

Director J. R. Shaw was named 2020 Arkansas

State. These accomplishments reflect

Department LatinX Stakeholder Outreach

achievement in fulfilling the Chamber’s Mission

Leadership Group and assisted with the

as influencers, catalysts, and collaborators with

recent CDC visit to our State.

the community and business.

• Participated in many interviews as a

In response to the pandemic, Visit Rogers

challenges, apply these principles to

trusted source both in English and

conducted a regional broadcast television

business issues, and make their business

Spanish media.

campaign consisting of outdoor, family

more welcoming to their employees and customers. The focus is entirely on the small business community and approaches DEI from a business standpoint. Other engagement and inclusion highlights for our staff include: • 45 participants in our How to Start a

DESTINATION MARKETING Visit Rogers Visit Rogers creates economic opportunity for our community by attracting meetings, conventions, and leisure visitors to the city

friendly travel messages. Television spots delivered a message of safety, convenience and value to drive market travelers, encouraging them to safely visit Rogers and support local businesses. Through it all, Visit Rogers has continuously

of Rogers and Northwest Arkansas. Overseen

promoted and developed the Rogers brand,

Business in Arkansas Seminar conducted

by the Rogers Advertising and Promotion

increasing awareness of and encouraging

in Spanish.

Commission, Visit Rogers is our Destination

investment in our world-class destination, to the

Marketing Organization responsible for

benefit of our entire community.

• 67% self-response rate for the City of

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Downtown Rogers (DTR) Inc. Downtown Rogers (DTR), Inc. creates experiences designed to bring our community together in the downtown

past participants, merchants and partners to

of applying for the Ready for Business Grant

gain feedback and ideas for future events and

Program for area businesses.

how to improve current ones. The team is constantly collaborating with

district to celebrate the past and embrace the the City of Rogers and NWA Council on the Rogers Arts and Culture strategy future. They work hard to make downtown a destination where people can explore our historic brick streets and buildings and enjoy fun, recreational activities. Staff planned and successfully launched the DTR Market (downtown farmers market)

Government Affairs was the first local chamber in Arkansas to host “A Conversation with Governor Hutchinson” on the issues affecting the COVID-19 response by the state and the virus’s

in development.

effect on the reopening of the economy.

ADVOCACY & GOVERNMENT AFFAIRS

and entertainment venues in maneuvering

Our Government Affairs division serves

Staff also worked with local manufacturers the federal and state processes related to CARES Act funding and worked with the U.S.

observing all safety precautions at its

as the link between members and local, state

Chamber and the Arkansas State Chamber to

temporary location this year. A new app was

and federal government by advocating for

host virtual webinars that shared information

launched and has helped provide options to

pro-business and quality of life issues that are

on COVID-19 liability issues affecting large and

safely purchase products from vendors for

important to Northwest Arkansas. They also

small businesses.

pick-up Saturday mornings at the market.

engage in activities that produce long-term

Staff continued to be a source this

positive impacts including voter registration

In March, the division encouraged voter safety by developing a program to encourage

year for downtown event consultation and

and education, engagement of members in the voters to vote early or absentee during the

collaboration for potential events that can take

political process and continuously improved

place later this year and more so for next year

outreach efforts.

(2021) after the new Railyard Park is completed.

The role of the Government Affairs

Primary Election. Recently, staff worked with Northwest Arkansas Emerging Leaders to host a virtual

Division at the Chamber is to bring focus to

Ready, Set, Run program preparing prospective

transparency DTR newsletter subscriptions and

those issues that can have a positive influence

candidates to run for local office.

social media followers and engagement have

on business and to those issues that can be

continued to grow. The public has responded

costly and unfriendly. The division provides

favorably to our staff’s efforts to keep people

education and advocacy on the priorities of the

informed about what businesses are open and

membership to the proper government body.

With consistent communication and

those opening back up from the shutdown.

More than any division at the Chamber

SMALL BUSINESS PROGRAMMING Member Services Membership in the Chamber is a direct investment in the work we do to grow

over the past five months, Government Affairs

business and build community. Our Member

design, draft and conceptualize community

has been called upon to help our members

Services division helps you understand how to

programs for possible events this fall/winter (as

navigate through the challenges that our

connect, invest and grow with us. Whether you

a contingency) and 2021. They are looking into

businesses have had during the pandemic

are a community partner, member, or both,

virtual versions of some of future events (and

including working closely with Northwest

we provide “over-the-top” customer service

hybrids) going forward. They have surveyed

Arkansas legislators to facilitate the process

by offering valuable information, services and

The DTR team has also taken this time to

C h a m b e r Vo i ce | AU G U ST 2 02 0

programs to deliver value and return on your

conference room with no more than 20 people

investment with the Chamber.

at a time in 30-minute time slots

During the pandemic, Member Services

In-person networking events resumed in

reaching a population of 100,000 before 2035. Since 1989 the Rogers-Lowell Area Chamber of Commerce has been the Keeper

has continued to connect with our members

July and are averaging around 25 participants.

of the Community Vision and proactively

to keep them engaged and involved in the

Masks are being worn while not eating or

collaborated with city and regional leaders to

Chamber: listening to concerns; providing

drinking and members are practicing social

produce strategic visioning plans. VISION 100

member referrals; and sharing Member News

distancing while networking. All food and

is our most recent program unveiled at the

with our membership on RogersLowell.com

drink have been served safely in individual

2019 Leaders Conference in the Fall of 2019.

and social media.

containers or served by an employee of the

Adopted by the Board of Directors

Staff continues to help members see a

host business.

of the Rogers-Lowell Area Chamber of

return on their investment by reviewing their

As we move into the fall, we are excited to

reasons for joining the Chamber and offering

get members back together on the golf course

municipal governments, this is a useful guide

suggestions on how they can best utilize

and gun range during our Chamber Golf

in preparing for the future growth of both

their membership. Member Services is often a

Tournament and Sporting Clays Classic. Both

communities. We are committed to promoting

businessâ&#x20AC;&#x2122; first point of contact when they join

events are held outdoors with plenty of space

the use of the plan across the community, by

the Chamber and our team is knowledgeable

to be safety for participants.

government agencies, regional organizations,

about all aspects of the Chamber, offering

The NWA Fall Job Fair will move from a

Commerce and both Rogers and Lowell

corporations, companies, businesses,

relevant and helpful information. Customer

one-day face to face event to a month-long

nonprofits, and other community groups, and

service is always top-of-mind with our Member

virtual NWA Employment Showcase. This is a

publicizing progress toward completion of the

Services team.

great opportunity for members to hire high

goals. We have continued our work this year to

caliber employees as they ramp up for the

keep the momentum going.

Our personal contact has been especially critical now that we are unable to physically meet with new members or new business representatives.

Events From an event standpoint, the Chamber

fourth quarter hiring needs and beyond.

LONG RANGE COMMUNITY PLANNING VISION 100 VISION 100 was developed last year by

The people of Rogers and Lowell pride themselves on being a welcoming, safe, inclusive and family-friendly community, that is innovative, prosperous and healthy. They have identified an exciting vision for the future that is based on building a place people want

is focused on actively getting us all back

engaging in a process of discovering the

to live, work, visit and play. In constructing

together again, in a safe manner as guided by

kind of future our Rogers-Lowell community

the vibrant, diverse and cohesive community

the CDC.

wanted. Residents were given opportunities

of the future, the community will foster

to express their ideas in an online survey and

a quality of life that inspires imagination,

Chamber members throughout a two-hour

a series of community tables. Through this

showcases talent, provides opportunity and

window. We focused on safe food handling

discovery, we learned what our community

values authenticity. Download the Vision 100

and social distancing inside our large

envisions for itself in anticipation of our area

document and learn more.

The June Chamber Picnic fed over 75

w w w.Roger sL owell.c om | AUGUST2020

Governor, Area Legislators Working on Hate Crime Bill

A Message from Jon Moran SVP of Government Affairs

overnor Asa Hutchinson has

will be added. Governor Hutchinson has

expressed to the members

continued to work with legislators to gather

of the Arkansas General

support for the bill.

Assembly that he would like to pass a Hate Crimes Bill.

The Rogers-Lowell Area Chamber of Commerce continues to work closely with the

Community and Workplace Working to ensure that our workplace

Arkansas is one of a few states left without

Governor, the Northwest Arkansas Council,

environments are free of discrimination and

a hate crime law (Wyoming, South Carolina)

the Arkansas State Chamber, and Senator

that we advance the hiring, development,

that enhances criminal penalties for targeting

Hendren to enlist support for this bipartisan

retention and promotion of diverse talent

a victim because of that personâ&#x20AC;&#x2122;s attributes

measure from the business community in

and invest in initiatives designed to reduce

or situation. This bill is very similar to recently

Northwest Arkansas.

the effects of prejudices in our communities

passed legislation in Utah and Georgia. A Special Session to pass this bill is the goal. However, if a Special Session is not called this year, the Governor has expressed that he wants

at the local, regional and national level.

Northwest Arkansas Leadership Pledge Promotes Diversity and Inclusion Public Policy The Northwest Arkansas Council recently

Supporting administrative and legislative

to address this issue in the regular legislative

announced at their Annual Meeting that

measures that advance equality and justice

session which begins in January.

they have adopted a Leadership Pledge

and further the acceptance and advancement

that has been endorsed by the members

of all individuals, regardless of personal

for existing offenses by no more than

of the Council. The goal of this pledge is to

demographics including race, gender, sexual

20 percent, only after law enforcement

promote diversity and inclusion, vital to the

orientation, or religious beliefs.

authorities proved that the perpetrator

well-being and success of the employees,

chose the victim because of the victimâ&#x20AC;&#x2122;s race,

communities, and businesses in the region.

national origin, ancestry, religion, sexual

The Northwest Arkansas Chambers of

orientation, gender identity or disability.

Commerce have signed this pledge, and are

This legislation would enhance penalties

Continuous Improvement Engaging thoughtfully on the issues by listening to and learning from each other,

Some states have Hate Crime laws that include committed to the following principles which

promoting transparency by sharing practices

police officers and first responders. Arkansas

that have worked and failed, and helping

already has a law on the books that enhances penalties for crimes against those groups. This bill would also make it a Class C felony to falsely accuse someone of a hate crime. At the time of this writing, Senator Jim

the pledge is guided:

Education and Training Supporting educational initiatives designed to provide a deeper understanding of the historical underpinnings of systemic racism

keep each other accountable by encouraging the continued enhancement and evolution of policies and strategies to help overcome challenges and improve well-being for all. Arkansas has an unflattering history

Hendren, Representative Nicole Clowney,

and help identify and eliminate unconscious

in race relations. It is a history that cannot

and Representative Dan Douglas are the

bias. We will continue to make our workplaces

be ignored and should be remembered to

only Northwest Arkansas legislators that

safe environments for such education by

teach us that there is a brighter future and an

are currently listed as sponsors of the bill.

fostering open, frank and respectful discussions

opportunity ahead for all that choose to make

However, it is anticipated that more sponsors

about these complex issues.

Arkansas home.

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Exploring the Need for Hate Crime Legislation in the State of Arkansas A Message from Geovanny Sarmiento VP of Community Engagement & Inclusion

orthwest Arkansas is blessed

This leadership and change have been

with only two others (South Carolina and

to have had some of the

instrumental for the advancement of our

Wyoming) are the only ones in our nation

worldâ&#x20AC;&#x2122;s most successful and

public and private services accommodating the

missing statutes criminalizing various types of

visionary entrepreneurs start

needs of new residents. By making important

bias-motivated violence or intimidation.

businesses that transformed

and necessary changes in our way of life from

Our Chamber along with many business

their respective industries. Today, the region

education and health care to housing and

leaders in our Region are in support of this

is fortunate to have some of the most

infrastructure, and even our arts and culture,

much-needed piece of legislation for the

accomplished Fortune 500 Companies doing

we are becoming a world-class destination.

wellbeing of our citizens, our businesses,

business globally right here in our backyard.

Now that our region is being highlighted

our industry, our neighbors, and our friends.

As these companies and countless other

nationally not only as one of the fastest

We are in support of equal opportunity and

businesses grow, the region benefits. We also

growing metro areas in the country but also

treatment, regardless of our differences.

face new challenges to attract world-class

as one of the best and most affordable places,

talent for our world-class businesses.

the Chamber is playing an even greater role

entrepreneurs in our region have inspired us

Our cities are thriving economically and

We hope, as our most successful

helping our business leaders hire and retain

to do, to reach for new heights. They have

the population becoming more diverse every

their global talent with its Diversity, Equity

taught us that with effort, discipline and

day. Local leadership has recognized these

and Inclusion (DEI) initiatives. As we have

compassion your dreams can become a reality.

rapid demographic changes and are adapting

seen in national news, there are parts of our

We hope that our communities will support

and changing the way we do business to

country experiencing major unrest related

the proposed Hate Crime Bill and help our

achieve our shared vision of being the

to racial tensions. Our communities are not

region become an even greater place to live

center for world-class business, welcoming

immune to these demonstrations for equal

and work with equal opportunity, liberty and

communities, and opportunities for all.

treatment and fairness for all, our state along

prosperity for ALL.

w w w.Roger sL owell.c om | AUGUST2020

Small Business Council Announces Leadership Change

he Small Business Council of the

for the remainder of 2020 by the members

outstanding small businesses each quarter

Rogers-Lowell Area Chamber of

of the Small Business Council at their July

and manage the Chamber Tutorial and

Commerce has a new Chair for the

meeting. Janes commented on his new

Chamber-to-Community (C2C) education

remainder of 2020.

position saying, “Erin was a great leader and

programs. For more information on the Small

I am just honored that the committee felt I

Business Council or any of the other programs

co-Chair in 2019, took over as Chair in January

was qualified to take over as the chairman of

mentioned in this article please contact Steve

of this year. She was recently accepted into a

committee. I will do my best to meet the same

Cox at steve@rogerslowell.com.

graduate degree program at the University of

high standards Erin set.”

Erin Reinker, who served as

Arkansas and requested to step down as Chair

Steve Cox, SVP of Economic Development,

to pursue her academics full-time. Reinker

who provides staff support for the Small

said of her decision, “It has been an honor to

Business Council said, “While the Small Business

serve as the chair of the 2020 Small Business

Council is sad to see Erin leave, we wish her the

Council. Many thanks to the Chamber for the

best of luck as she advances her education and

opportunity to advocate on behalf of our small

career. The door is always open for her return

businesses. While I step away from the role to

to serve on the Small Business Council again in

pursue a post graduate degree at the U of A, I

the future when her schedule allows.”

look forward to my next opportunity to serve our great community.” Jeremy Janes, owner of Janes Insurance and Brokerage, was selected to serve as Chair

C h a m b e r Vo i ce | AU G U ST 2 02 0

The Small Business Council consists of volunteer chamber members who meet regularly to discuss issues facing our area’s small business community as well as recognize

Career & Technical Education Emphasis on Skills Development and Work-Based Learning (WBL)

Youth Apprenticeship

he Rogers Public Schools Career

components: the alignment of classroom and

& Technical Education (CTE)

workplace learning; application of academic,

department offers programs

technical, and employability skills in a work

to assist students in grades 11 - 12 in their

and courses that are rich in

setting; and support from classroom and

specific CTE career pathway where students

skills development and relevant

worksite mentors.” Below are brief definitions

receive a paycheck through work while earning

of each type of WBL experience.

an industry recognized credential in one of

work-based learning (WBL) experiences, both of which are integral to preparing students for the transition to post-secondary studies, technical training programs, or entrance into the workforce upon high school graduation.

Internship Defined as experiential learning that can

Defined as paid work experience designed

many high-demand occupations. A student must be at least 16 years of age. This course is eligible for an employer tax credit. The student

be paid or unpaid which integrates knowledge

must currently be enrolled or have completed

and theory learning in the classroom with

at least two courses in a chosen CTE career

have an opportunity to explore different career

practical application and skills development

pathway area to be eligible for this course.

fields within the Career Development course and

in a professional setting. Students will earn

participate in Job Shadow experiences within

an industry recognized credential while in

a local business. The Job Shadow experience

the program. Students in grades 10 - 12 are

provides eighth grade students with an

eligible to enroll in this course. It will not count

introduction to local businesses, the workplace

toward concentrator status.

Beginning in the eighth grade, students

environment, and skills that are required for different types of jobs. Students in grades 11-12 have opportunities

Career Practicum Defined as unpaid work experience

Partnerships with Local Companies and Organizations Needed The Rogers Public Schools has partnered with many local businesses and industries to provide WBL experiences for students over the past several years. The WBL experiences have provided valuable career and work-

to take WBL courses including Internship,

designed to assist students in grades 11

related experiences and employment

Career Practicum and Youth Apprenticeship.

– 12 in their specific CTE career pathway

opportunities for students following high

The Arkansas Division of Career & Technical

where students earn an industry recognized

school graduation. Businesses, industries

Education (DCTE) defines WBL as, “a structured

credential in one of many high-demand

and non-profit organizations interested

learning experience at the worksite for a specific

occupations. A student must be at least 16

in hosting students in the middle school

timeframe that leads to a career path.”

years of age. The student must currently

Job Shadowing program and/or the high

be enrolled or have completed at least two

school WBL programs are encouraged to

courses in a chosen CTE career pathway area

contact Dawn Stewart, Director of Career and

to be eligible for this course.

Technical Education at (479) 636-3910.

What are WBL Programs? WBL programs contain three key

w w w.Roger sL owell.c om | AUGUST2020

NWA Businesses Taking Safety Precautions Upon Reopening

Topgolf

he impact of the COVID-19

we can provide. Our city and state leadership

pandemic has been felt in nearly

have implemented mask requirements to help

every community both here

our visitors and residents be safe. The City of

just south of the Walmart AMP in the Pinnacle

and abroad. For attractions,

Rogers also implemented the #KeepRogersSafe

Hills area, Topgolf is a game that anyone can play,

restaurants, hotels, visitors, and

campaign. This campaign is a voluntary public

even with no golfing ability! In this game, you

event planners, navigating cancellations,

health campaign for Rogers businesses that

score points by hitting micro-chipped golf balls

reschedules, and making plans for the future

encourages businesses to strictly enforce the

at giant dartboard-like targets in the distance.

have led to only one thing being certain,

public health directives and guidelines issued

The closer to the “bullseye” and the further the

uncertainty. When to return to face-to-face

by Governor Asa Hutchinson and the Arkansas

distance, the more points you earn.

meetings, when to resume travel, when to visit

Department of Health.

restaurants and attractions, and when to stay

As Rogers continues to re-open, Visit

New to Rogers this year is Topgolf. Located

Prior to the Rogers location, Topgolf’s were only known for a 3-story, 72 golf bay venue.

in a hotel are decisions everyone must weigh

Rogers, a division of the Rogers-Lowell Area

Rogers is proud to showcase the first location of

from a variety of angles.

Chamber of Commerce, touched base with a

their 2-story venue. Rather than building up, the

few businesses in the community to showcase

Rogers venue is wider and still maintains 72 golf

to welcoming visitors, residents, and groups to

how they are taking measures to ensure safety

bays for visitors, 36 bays on each level that can

our community in as safe an environment as

of guests and sanitation of their facility.

accommodate 6 golfers per available bay.

Rogers and Northwest Arkansas are back

While you golf, you can enjoy delicious bites and shareable plates, burgers and sandwiches, salads, and dessert. Topgolf Rogers serves CocaCola products as well as a full bar of beer, wine, and mixed cocktails. Join them on Tuesdays for “Half Price Tuesdays” where all game play is half priced. Check out their website for other specials and deals: https://topgolf.com/us/rogers-arkansas/.

What Topgolf is doing in response to COVID-19 For a limited time, Topgolf Rogers is offering complimentary single bay reservations in an effort to maximize social distancing and walk-ins are now available. They provide an outdoor and spacious experience for all guests where staff has

C h a m b e r Vo i ce | AU G U ST 2 02 0

safely spaced hitting bays with protective bay

open with limited capacity and hours, all trails are

dividers 11 feet from tee to tee.

open, and day use areas are open.

The entire venue is cleaned throughout

All Arkansas State Parks remain available to

the day and all common areas are regularly

visitors in a limited capacity during the COVID-19

disinfected. Golf clubs, golf balls, game screens,

public health emergency.

and other frequently touched bay surfaces are disinfected between each group.

Hobbs Park Superintendent Mark Clippinger

What Embassy Suites Northwest Arkansas is doing in response to COVID-19 Embassy Suites Northwest Arkansas is taking steps to ensure your group can meet safely. “We are ready to welcome you back to

says visitors are grateful to be outside and back

our safe environment. We have taken the extra

around a few people but in a safe way. “Just take a

steps thru the COVID-19 crisis to implement

committed to safely creating moments that

nice hike, sit down and listen to the birds, look at

Atrium Hospitality Cleanliness Assured

matter for everyone!” says Director of Sales,

the overlooks and lake views and try to get away

Program focused on additional sanitizing and

Christy Marks.

from the stress of what’s occurring now” he says.

cleaning procedures above the already clean

Lodges, cabins, camper cabins, YURTs,

and safe facility. Along with Embassy Suites

Rent-A-RV, restaurants, marinas, golf pro shops,

Brand has partnered with Lysol to develop a

retail shops, and exhibitions are reopened. Some

“CleanStay” program. The Rogers area is ready

restrictions will be in place. Physical distancing

for you to feel comfortable to bring your

a 12,054-acre tract of Ozark landscape along the

will be enforced. Please call the park directly

group here and enjoy all this great place has

southern shore of Beaver Lake. It is an asset to the

for facility hours, as some may be limited.

to offer,” says General Manager Larry Cooper.

ecosystem and water with minimum human impact.

Reservations at lodges, camper cabins, cabins,

“We are excited to be open and we are

Hobbs State Park Conservation Area Hobbs is Arkansas’s largest state park, spanning

Highlights of this day-use park include a

Other precautions the Embassy Suites

YURTs, and Rent-A-RVs are will be managed

Northwest Arkansas can take for groups includes:

diverse, 36-mile trail system with hiking, ADA,

to allow 24-48 hours in between guests for

• Prepackaged items for meals including

mountain biking (including two Monument

thorough cleanings in between uses.

Trails), and horseback riding trails, five primitive

Primitive hike-in overnight campsite users

campsites, and a public outdoor shooting range

must sign-in at the trailhead before occupying

(closed Mondays for maintenance). Hobbs is the

a primitive campsite in the park. Each site has

only state park in Arkansas to allow regulated

multiple tent sites and metal grills, and available

hunting. The visitor center includes exhibits

first come, first served.

about the park’s natural resources, limestone landscape, and history. Interpretive programs and workshops are offered throughout the year.

What Hobbs State Park is doing in response to COVID-19 Effective July 20, 2020, Governor Asa

Embassy Suites Northwest Arkansas As the largest hotel and convention center in Northwest Arkansas, the Embassy Suites and John Q. Hammons Convention Center is

• Grab and go break stations with attendant • Bar service with single service with ready to drink and batch cocktails • Removing shareable items; pens, paper pads, water pitchers, table candy, etc. • Meeting room set ups to accommodate for physical distancing for rounds, theater style seating and classroom style seating

ready to welcome guests back to their property.

• Virtual and no touch check in

Boasting over 125,000 square feet of flexible

• Increasing number and width of aisles in

Hutchinson issued a mandatory mask mandate

meeting space, the hotel and convention center

for residents and visitors in Arkansas. Everyone is

is the perfect spot for your next socially distant

required to wear masks in public spaces to help

meeting, event, or tradeshow.

reduce the spread of COVID-19. To help slow

boxed and pre-plated options • Buffets with attendants

Visit Rogers helps visiting groups with

meeting room set ups Nationally and locally the hospitality industry has been one of the hardest hit industries by the pandemic. As a resident, Visit

the spread of COVID-19 the use of cloth face-

planning assistance and serves as a contact liaison

Rogers encourages you to be a tourist in our

coverings or masks are required to enter public

throughout the process offering welcome tables

community and experience what our local

buildings. The Hobbs State Park Visitors Center is

and other marketing and public relations services.

businesses have to offer.

Follow Visit Rogers on Social Media: w w w.Roger sL owell.c om | AUGUST2020

Explore the Ozarks with

The Good Life Destination Guide

Wildlife, Arts & Crafts & Nature

ach year, the Rogers-Lowell Area

Lake, nestled in the Ozark Mountains, since

Chamber of Commerce produces

the late 1960s. The U.S. Army Corps of

The Good Life Destination

Engineers operates 673 camping sites in

Eureka Springs offers 450 acres of exotic and

Guide, a tourism and relocation

11 parks around Beaver Lake. A variety of

native animals as one of the largest big cat

publication featuring maps,

Turpentine Creek Wildlife Refuge in

hiking trails are available at Hobbs State

sanctuaries in North America. War Eagle Mill

restaurants, lodging lists, regional activities

Park â&#x20AC;&#x201C; Conservation Area, with 12,054 acres

is an 18-foot undershot water wheel with an

and attractions, and resources for visiting,

of diverse Ozark landscape.

on-site store offering crafts, Arkansas jams and

living, working and playing in the RogersLowell Area. The Chamber received an Award of Excellence from the Association of Chamber of Commerce Executives (ACCE) for its 2019-

Scuba Diving, Standup Paddle Boarding, Sailing & More Lost Bridge Marina offers scuba diving

jellies, and stone-ground whole grain meals and mixes. Ozark Natural Science Center provides educational programs that immerse participants in the wonder of the Ozark

20 Guide, which is produced in-house by

in Beaver Lakeâ&#x20AC;&#x2122;s deep, clean and clear waters.

Chamber staff and sent to stakeholders across

SUP Outfitters offers lessons on standup

the state of Arkansas and region including

paddle boarding. Kayaking and sailing around

Welcome Centers for tourists. The guide

Bear and Deer Islands are popular pastimes as

features a comprehensive look at exploring

well. Beaver Lake Outdoor Center is a go-to

outdoor activities in Northwest Arkansas.

place to purchase kayaks, mountain bikes,

of Northwest Arkansas, stop by downtown

jet skis and more. For those that prefer land

Rogers and visit its many parks such as Lake

activities, exploring War Eagle Cavern on

Atalanta or Railyard Park. Saturday mornings at

Beaver Lake or Cosmic Cavern in Berryville are

the DTR Market are always a popular spot for

also adventurous options.

the community to pick up local produce and

Camping and Hiking Vacationers and fishermen have been making the trek to explore scenic Beaver

C h a m b e r Vo i ce | AU G U ST 2 02 0

ecosystems and its natural diversity.

Downtown Parks and Farmers Market After a day exploring the natural beauty

goods. Downtown traditionally has a variety

Martin Stage Race, Rogers Cycling Festival,

of exciting festivals and events to explore

and Kessler Mountain Jam are well-attended

throughout the year as well.

events centered around celebrating biking in

Cycling & Biking A trip to Northwest Arkansas is not

the area each year. Motorcyclists enjoy Scenic Highway 12â&#x20AC;&#x2122;s gorgeous views and curves, and events such as Bikes, Blues & BBQ, Bikes on

complete without cycling and biking. The

the Bricks Vintage Motorcycle Show, and Pig

Razorback Regional Greenway trail system

Trail Harley-Davidson Bike Night.

runs for over 36 miles. The Railyard Bike Park and Lowell Mudtown BMX Racing (inside Ward Nail Park) are biking hot-spots, and the Joe

View the 2020-21 version of The Good Life Destination Guide online

Check out these Chamber members while planning your next outdoor adventure! Shady Beach Inc. 37 North Expeditions Lewis & Clark Outfitters Bass Pro Shops Outdoor World Ozark Mountain Trading Co. & Outfitters Ozark Arts & Crafts Fair/The War Eagle Fair Sharpâ&#x20AC;&#x2122;s Show of War Eagle Prairie Creek Marina

MEMBE RS H I P TI PS |

Business Connect

id you know that Business Connect is an online tool on

RogersLowell.com available to Chamber members and the public to seek bids for products and services from member businesses? By utilizing the Business Connect tool, you support your fellow Chamber members!

1) Visit rogerslowell.com and go to Member Services > Business Connect.

2) Click on the link to submit a Business Connect request > complete the form and your request will be published on the Business Connect page. 3) Track requests from My Chamber Login or check your inbox daily for email notifications of new requests. For more information, call Member Relations Manager Marni Rogers at (479) 619-3194 or email marni@rogerslowell.com.

w w w.Roger sL owell.c om | AUGUST2020

orthwest Arkansas is growing rapidly. Job growth, a strong local economy, and a high quality of life are just a few of the many reasons the region continues to be recognized as one of the top places to live in the nation. The demographic

makeup of Northwest Arkansas, including race, age, income, religion,

Chamber a Catalyst for

Diversity, Equity and Inclusion (DEI)

sexual orientation, gender identity, and many other facets of the community, is changing as well. This brings both opportunities and challenges for Diversity, Equity, and Inclusion (DEI) and the Chamberâ&#x20AC;&#x2122;s role as a catalyst for action and positive change has never been more important.

What is Diversity, Equity and Inclusion? Diversity includes all the ways in which people differ, encompassing the different characteristics that make one individual or group different from another. While diversity is often used in reference to race, ethnicity, and gender, a broader definition of diversity also includes age, national origin, religion, disability, sexual orientation, socioeconomic status, education, marital status, language, and physical appearance. The definition also includes diversity of thought: ideas, perspectives, and values as well as recognition that individuals affiliate with multiple identities. Equity is the fair treatment, access, opportunity, and advancement for all people, while at the same time striving to identify and eliminate barriers that have prevented the full participation of some groups. Improving equity involves increasing justice and fairness within the procedures and processes of institutions or systems, as well as in their distribution of resources. Tackling equity issues requires an understanding of the root causes of outcome disparities within our society. Inclusion is the act of creating environments in which any individual or group can be and feel welcomed, respected, supported, and valued to fully participate. An inclusive and welcoming climate embraces differences and offers respect in words and actions for all people. Itâ&#x20AC;&#x2122;s important to note that while an inclusive group is, by definition, diverse, a diverse group isnâ&#x20AC;&#x2122;t always inclusive. Increasingly, recognition of unconscious or implicit bias helps organizations to be deliberate about addressing issues of inclusivity.

C h a m b e r Vo i ce | AU G U ST 2 02 0

What is the Chamber Doing? The Vision of the Rogers-Lowell Area Chamber of Commerce is to

American economy, businesses, communities and employees. Over the course of this year the Lens Series has offered four trainings and

be the center of world-class business, welcoming communities, and

development opportunities: Moving from Diversity to Inclusion,

opportunities for all. This Vision inspires the mission work we do which

Unconscious Bias, Promoting Diversity in the Workplace, and Inclusion

includes championing Diversity, Equity, and Inclusion (DEI) initiatives

During Covid-19.

that are sources of both competitive advantage for business and sustainable success for the future of our community. As our nation undertakes a necessary conversation about systemic racism, we are listening thoughtfully and leading solutions locally to help ensure people of color have greater opportunities to succeed.

We’re Elevating Community Voices and Putting Faces to People The Chamber’s work does not stop with the business community. In July, our Northwest Arkansas Emerging Leaders started a social media campaign to elevate the voices of our minority community

“To realize our Vision for the community, we must work together to remove barriers that have been present for far too long and have prevented fair treatment, access, opportunity, and advancement for all.” – Ross Phillips Vice President of Community Development Rogers-Lowell Area Chamber of Commerce

New Lens Series Levels Playing Field for SMBs At the start of the year the Chamber launched its Lens Series. This program focuses on providing training and strategies to help level the playing field for small-to-medium size businesses (SMBs) regarding access to strategic and innovative DEI information and leadership support. It serves the growing and diverse small business needs of

members. #ListenNWA is designed to shed light on these community members, their stories, and to put faces to these people. While we acknowledge that sharing these stories is no substitute for concrete action, we believe it is a step in the right direction. Our hope is that hearing these stories from our friends, neighbors, and colleagues will spark productive dialogue within the community that will lead to positive change. You can check out the campaign by visiting the NWA Emerging Leaders Facebook or Instagram pages.

We’re Starting Wellness Checks to Bridge the Gaps In our roles as conveners and catalysts the Chamber is hosting Community Wellness Checks. These give members of our community the opportunity to let their voices be heard, as they share their experience here in Rogers, Lowell, and Northwest Arkansas. We hope it provides ideas to make the region more welcoming and inviting for all that live, work, and play here.

Our Commitment to DEI As the trusted source for growing business, activating leaders,

the region. The Lens Series equips small business leaders with DEI

and building community, we have a lot of work to do. We are

principles to address relevant organizational challenges, apply these

committed to advancing DEI initiatives and continuing our work

principles to business issues, and make their business more welcoming

as influencers, catalysts, and conveners. We believe that through

to their employees and customers.

diversity, collaboration, and teamwork we encourage an inspired,

The focus is entirely on the small business community and

open, and welcoming environment that leads to the greater good. We

approaches DEI from a business standpoint. The moral case for greater

will convene, we will listen, we will collaborate, and we will help lead

diversity, equity, and inclusion in the workplace is indisputable, and

our community and region into meaningful action and lasting change

there’s overwhelming evidence that greater diversity benefits the

providing equal justice and opportunities for all.

w w w.Roger sL owell.c om | AUGUST2020

Walmart NW Arkansas Championship Presented by P&G to be Held Without Spectators in 2020 n partnership with the LPGA Tour, local event organizers announced that the Walmart NW Arkansas Championship presented by P&G, scheduled for August 24-30, will be contested

without spectators in 2020. All three rounds of official tournament play will be broadcast to a global audience on the Golf Channel.

Health and Safety Top Priority “The health and safety of the NW

Championship presented by P&G, and the

community and to empower women and girls of

Arkansas community has remained the top

amazing fans in Rogers make it such a special

all ages.”

priority as we discussed plans for this year’s

experience. While this year’s tournament

tournament. While we always love having

will certainly be different, I cannot thank

fans in attendance, we felt it was the right

Walmart and Procter & Gamble enough for

decision to not have them join this year,”

their unwavering commitment to our players,

Local event officials also announced that

stated Donna Morris, Walmart Executive Vice

as evidenced by this year’s purse increase and

BITE NW Arkansas, the food festival scheduled

President and Chief People Officer. “We remain

by providing them a valuable opportunity to

for Fall 2020 in Downtown Rogers, has been

committed to enhancing the quality of life in

compete during this limited season. I hope all

postponed to 2021. Instead, they will host the

our home region, through events such as the

of our local fans will tune in to Golf Channel to

inaugural BITE Restaurant Week coinciding with

LPGA tournament. In partnership with Procter

watch their favorite players and we can’t wait

the NW Arkansas Championship. Individuals

& Gamble, we are proud to announce the

until we can all be together again.”

that have already purchased tickets for this

extension of our event sponsorship through 2021 and look forward to welcoming back our tournament fans next June to celebrate the NWAChampionship’s 15th anniversary.”

Watch on Golf Channel and Follow on Social Media

Purse Increases to $2.3 Million Announced earlier this summer, the purse for the 2020 #NWAChampionship was increased to $2.3 million, up $300,000 from last year’s

Update on BITE NWA Arkansas in Downtown Rogers

year’s LPGA tournament or food festival will receive a refund within seven business days. No action is needed from current ticketholders to receive the refund. BITE Restaurant Week will take the

tournament, as part of Walmart and Procter and

place of the event’s annual grand tasting

Gamble’s women’s empowerment initiatives.

style events in 2020. It will celebrate and

While spectators will not be able to

While the 2020 tournament field list is not yet

showcase BITE NW Arkansas restaurant

attend this year’s tournament, individuals are

finalized, eight of the top 10 ranked players in

partners, while providing the local community

encouraged to tune in to the event’s television

the world are currently slated to participate,

an opportunity to experience the vibrant

broadcast and social media channels for

including Nelly Korda, Brooke Henderson

culinary scene of NW Arkansas. Throughout

virtual fan engagement opportunities. Golf

and Lexi Thompson. The full 2021 LPGA Tour

the week, the community can look forward

Channel coverage will span across all three

schedule, as well as the #NWAChampionship’s

to special offerings and discounted pricing at

days of official play, beginning with tape-

tournament dates for 2021, are expected to be

participating restaurants.

delayed coverage on Friday, August 28 and live

announced later this year.

coverage on both Saturday and Sunday. “We appreciate the support of

“We are pleased to announce the extension

Participating restaurants currently include Crabby’s Seafood Bar & Grill, Havana

of our tournament sponsorship through 2021,”

Tropical Grill, and Fred’s Hickory Inn, with

our partners at Walmart and Procter &

stated Mindy Sherwood, President, Procter &

additional restaurants being added each day.

Gamble as we collaboratively navigate this

Gamble Walmart Global Customer Team. “We

Additional information regarding the 2020

unprecedented time,” said Mike Whan, LPGA

look forward to continuing to partner with

#NWAChampionship as well as virtual fan

Tour Commissioner. “The LPGA family always

Walmart to utilize the #NWAChampionship as

engagement opportunities will be available

loves our week at the Walmart NW Arkansas

a platform to make a positive impact in the

online at NWAChampionship.com.

C h a m b e r Vo i ce | AU G U ST 2 02 0

Beaver Water District Receives Award from American Water Works Association

he American Water Works Association (AWWA) has recognized

and oversees a variety of watershed protection projects, including

Beaver Water District (BWD) with the 2020 Exemplary

watershed and reservoir monitoring/modeling, stream restoration and

Source Water Protection Award in the large water system

prescribed burns, research, GIS analysis, laboratory analysis, public

category. Award recipients demonstrate the highest level of

awareness/education, and policy/regulatory review.

vision, goals, action plan, innovation, implementation and

evaluation in the categories of small, medium and large water system. BWD, a wholesale drinking water provider, serves a population of 358,000

Regional Conservation Partnership Program Currently, BWD is the sponsoring organization for a Natural

in Benton and Washington counties in Northwest Arkansas. The system’s

Resource Conservation Service (NRCS) Regional Conservation

sole water source is Beaver Lake, a large reservoir on the White River that is

Partnership Program (RCPP) on the West Fork of the White River, an area

vulnerable to high turbidity events and nutrient loads.

with critical watershed and streambank erosion issues. This program is

Beaver Watershed Protection Strategy BWD partnered with the Northwest Arkansas Council to develop

scheduled to be completed in 2022. “Northwest Arkansas is a fast-growing region with some major fortune 500 companies and our economic growth and vitality is directly

a Beaver Lake Watershed Protection Strategy, which became a key

tied to the availability of clean, safe drinking water,” said James McCarty,

element in BWD’s 2012 Source Water Protection Plan. The District

BWD’s Source Water Protection Manager. “We believe that if we don’t

regularly revises and updates the plan as new data becomes available.

protect Beaver Lake for future generations, no one will. We know we

In 2016, BWD’s Board of Directors voted to dedicate four cents per every

can’t do it alone, so we try to lead the protection effort in a collaborative

1,000 gallons sold to a Source Water Protection Fund. This funding

way, as seen in the RCPP we are sponsoring where there are more than

ensures ongoing implementation of source water protection activities.

six participating organizations involved in an $8.6 million watershed

Through its Environmental Quality Department, BWD implements

improvement effort.”

w w w.Roger sL owell.c om | AUGUST2020

SERVPRO Offering “Certified Cleaned” Defensive Cleaning Program for Businesses to Address COVID-19

s Northwest Arkansas reopens, everyone is moving toward a new kind of normal. The

Extensive Training and Specialized Products SERVPRO has more than 50 years of

Clean – Based on your specific business needs, your location will undergo a thorough, deep clean, using exclusive cleaning products,

expectations of visitors,

experience and expertise to help your business

according to protocols set forth by the CDC.

customers, and employees

become Certified: SERVPRO Cleaned. Beyond

SERVPRO goes beyond the scope of work

who come into our local establishments

fire and water, SERVPRO professionals are

that regular janitorial staff perform. Cleanup

have evolved and staying safe and well is a

trained and experienced in deep cleaning and

procedures generally include cleaning of

top concern. The global COVID-19 pandemic

sanitizing for pathogens – always adhering to

porous and non-porous surfaces, disinfecting of

has changed what it means to be clean, and

the cleaning and decontamination standards

non-porous surfaces, cleaning and disinfecting

Chamber member SERVPRO has developed a

set by the Centers for Disease Control and

of equipment, tools, and/or supplies used for

program to help your business meet the new

Prevention and local authorities.

cleanup process, and disposal of hazardous

higher standard of clean that is now expected. Certified: SERVPRO Cleaned is a defensive cleaning program offered to businesses and

3 C’s – Consult, Clean, and Certify The program is grounded with SERVPRO’s

materials. In the event of a suspected or confirmed COVID-19 case, SERVPRO is available 24 hours a day, 7 days a week, 365 days a year,

commercial locations to address the pandemic. unique three C’s: Consult, Clean, and Certify.

to respond to your needs and to ensure you get

This proactive viral pathogen cleaning

back to business as soon as possible.

Consult – Every business is different, which

program goes well beyond janitorial or carpet

is why you can rely on SERVPRO to understand

cleaning. By choosing Certified: SERVPRO

your business and create a cleaning and

has been Certified: SERVPRO Cleaned, you

Cleaned, you, your employees, your customers,

sanitization program that meets your specific

will gain access to proprietary signage,

and your community can rest assured that you

needs. This program will be developed based

digital emblems, and other collateral that

have selected a higher cleaning standard – you

on your business type, size of space, amount

communicates that you’ve selected a higher

are Certified: SERVPRO Cleaned.

of high frequency touchpoints, foot traffic and

standard of clean available to help protect

congestion points.

your employees and customers.

C h a m b e r Vo i ce | AU G U ST 2 02 0

Certify - Once your business location

Komen Ozark Goes Virtual for Upcoming MORE THAN PINK Walks usan G. Komen® Ozark has announced the 2020 Northwest Arkansas More Than Pink Walk and the 2020 River Valley More Than Pink Walk will be held virtually

Virtual Events Help Raise Funds and Engage Community Komen noted that the MORE THAN PINK Walk serves two

this year. Originally planned for Saturday, September 12

important purposes – it is an important fundraiser that fuels Komen’s

at the Pinnacle Hills Promenade Mall in Rogers and on

breast cancer research and patient support efforts, and it provides

Saturday, October 3 at the University of Arkansas Fort Smith, they will

all those touched by breast cancer a sense of being a part of a large

now take place through the MORE THAN PINK Walk app.

compassionate community committed to making a difference in the

Because “Breast Cancer is not Cancelled” “As an organization dedicated to saving lives, it is so important to

fight against breast cancer. “We believe we can preserve the sense of community through this new virtual fundraising walk, even though we will be walking where we

protect the health of our participants, many of whom are breast cancer

are,” added Marquette. “The added benefit of this new virtual experience

survivors or are currently in treatment for the disease,” said Executive

is that people who previously couldn’t attend in-person due to their

Director Lauren Marquette. “Therefore, we will be leveraging technology

health or scheduling conflicts, will now be able to participate and be

this year to ensure we can walk together – even if we can’t be together –

part of the community of hope.”

because breast cancer is not cancelled.”

To register or for more information, visit www.komenozark.org.

Miles for Mercy Community Challenge Raises $17,000 for Mercy Health Foundation he Miles for Mercy Community Challenge, a virtual event

most participants and most total miles completed, while Community Fit

held as part of the Walmart NW Arkansas Championship

was awarded the title for most spirited team via social media. Walmart’s

presented by P&G’s community-driven programming,

Jennifer Sorenson was recognized as event’s individual winner,

raised $17,000 for the Mercy Health Foundation in June.

completing 165 miles during the challenge.

Over 1,450 individuals participated in the challenge, with

9,759 miles completed throughout the week. For each mile walked or run by participants, Procter & Gamble

Miles for Mercy was created from the #NWAChampionship’s annual 5k @ the LPGA, which was transformed into a virtual community challenge in 2020. Participants were encouraged to honor local

pledged a $1 donation to the foundation, with additional funds

healthcare workers as part of event’s #MilesforMercy social media

pledged to meet a $15,000 goal. In addition, $2,000 was raised through

campaign. Since 2015, $67,000 has been raised for the Mercy Health

participant donations made during the event registration process, for a

Foundation through the 5k @ the LPGA and Miles for Mercy.

final donation total of $17,000.

Corporate Challenge The Miles for Mercy event also featured a Corporate Challenge, with 31 local offices participating in the initiative. P&G was recognized for the

w w w.Roger sL owell.c om | AUGUST2020

New Online Event Coming

October 1 - 31, 2020 Introduction to the Event

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Presenting Sponsor Listing | Company Name (links to Company Website) Company Intro Video

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod LINK TO COMPANY JOB WEBSITE LINK TO COMPANY JOB WEBSITE LINK TO COMPANY JOB WEBSITE

Participant Employer Listings Company Name

Registration opens soon for the NWA Employment Showcase, a

Company Intro Video

revamped event replacing this year’s 2020 NWA Fall Job Fair.

The new format improves upon the existing job fair format by

Company Name

taking it online and showcasing available jobs and careers in our region for the entire month of October.

Company Intro Video

Hosted at RogersLowell.com, participating businesses can submit a custom video describing available positions, company culture, ideal candidates, and other relevant information, or post

Company Name Company Intro Video

a pre-recorded zoom interview about the positions with Chamber

staff for a small fee. The webpage will also provide links directly to available job postings for quick and easy access for job

Sponsor Logo

seekers. Job seekers will be able to learn about dozens of career opportunities and unique companies in our area all on one easy to navigate webpage. There is no limit to the number of positions

*Wireframe of the upcoming NWA Employment Showcase Webpage

a business can list.

Northwest Arkansas Employment Showcase’s Webspaces will feature:

Introduction Video (up to 60 seconds) for participating companies A quick blurb about the company’s work culture, types of jobs available, or other supporting information for job-seekers Either a link to the company’s job listings on their website, or direct link to application website such as indeed.org or linkedin.com

Don’t miss out on the NWA Career Showcase beginning October 1, 2020. Registration starts soon. Contact memberservices@rogerslowell.com or call (479) 636-1240 now to explore sponsorship opportunities. 24

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Hustle in Heels Hosts Successful Pop Up Event: Mental Health During COVID-19 ustle in Heels - LADIES LEAD NWA is an initiative of the

About the Speaker | Kati Wells

Click here to view a replay from July 14

Kati Wells is a Certified Cognitive and

Hustle in Heels pop-up event: Mental Health

Rogers-Lowell Area Chamber

Behavioral Therapist and a Licensed Professional

During COVID-19, held both virtually and

of Commerce dedicated to

Counselor, specializing in the treatment of

in-person at Thrive Real Estate.

empowering, educating, and

anxiety and depression.

connecting women with a modern approach to professional and business development. COVID-19 has changed the world and with any change brings challenges both physical and mental. This interactive

Over the span of her career, Kati has helped numerous individuals, families and communities of people reach their goals to produce positive changes in their lives. Kati currently serves on the executive

discussion with Licensed Professional

board for Women in Networking of Northwest

Counselor Kati Wells, CBT, focused on how

Arkansas and has had numerous leadership roles

to be mentally fierce in adjusting to the new

in networking organizations across the state.

norm and protecting your mental health

In the last several years Kati has devoted time

during these times.

to educating the community on mental health

Special Thanks to House Inc @ Thrive Real Estate for hosting the seminar.

awareness through presentations, guest speaking

Kati Wells

engagements, news interviews and publications.

Certified Cognitive and Behavioral Therapist Licensed Professional Counselor

NWAEL will present its bi-annual Board Service Certification program for emerging leaders beginning on Friday, September 18, 2020. Due to public safety and out of an abundance of caution, we will be hosting this class online via Zoom. The program will focus on four key areas of board service: commitments and expectations, legal and ethical considerations, finance, and fundraising. We will kick-off on September 18 and the following areas will be covered on subsequent Fridays.

Session 1 | September 18 - Overarching Principles and Core Responsibilities of Board Service Session 2 | September 25 - Legal and Ethical Considerations of Board Service Session 3 | October 2 - Financial Considerations of Board Service Session 4 | October 9 - Your Role in Fundraising To register visit RogersLowell.com For more information about NWA Emerging Leaders visit NWAEmergingLeaders.com

w w w.Roger sL owell.c om | AUGUST2020

FOCUS

INDUS TRY

Pel-Freez Provides New Protein Options and Leverages New Business Opportunities

el-Freez is truly a hidden gem in Northwest Arkansas with a fascinating history. The company started as a backyard rabbit farm in California in 1911 and by the

1950s had grown into the largest rabbit meat supplier in the United States. In the early years of the worldwide biomedical community, there were no life science catalog companies to supply random animal tissues needed for critical experiments, so researchers began going straight to the source and calling the rabbit meat company to meet their needs. David Dubbell, the previous Pel-Freez President, and his family were able to brilliantly leverage these one-off requests for rabbit byproducts and grow the business into a sophisticated biomedical supplier. This journey included several highly successful biotechnology spin-off ventures, including Pel-Freez Clinical Systems, one of the first HLAtissue typing companies in the US. â&#x20AC;&#x153;While the company once thought of itself as a rabbit meat supplier where the biological tissues were the byproducts, today we think of the company as a biomedical supplier with the meat as the byproduct,â&#x20AC;? commented Brian Bonk, president and CEO who purchased the Pel-Freez businesses in early 2020. The new Pel-Freez owner sees significant growth potential in both the Food and Biological Divisions, each unique niche businesses with untapped opportunities.

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A Niche Business in the Biomedical Space When asked to share his vision for the

Exploring New Lines of Business Pel-Freez does not perform any medical or laboratory testing--in fact, they are not even

Revitalizing A Hometown Arkansas Brand The company has had a longstanding,

future, Bonk responded, “Before zeroing in on

regulated by the FDA. Their niche is as a raw

albeit under-the-radar, presence for nearly 70

Pel-Freez, I spent the last two years traveling

material and reagent supplier to the companies

years in downtown Rogers. “Since opening a

around the country, meeting with hundreds of

on the front lines developing life-saving

stand at the DTR Market (Downtown Rogers

business owners and searching to acquire the

pharmaceuticals, vaccines and tests. “We are

Farmers Market) and a small retail storefront

perfect under-the-radar, enduringly profitable,

always open to exploring new lines of business

out of our shipping warehouse, countless

niche business in the biomedical space.

to continue to serve our customers’ needs

people have come up to me and told me how

Pel-Freez is truly a hidden gem. It’s highly

and the needs of the biomedical community,”

their grandmother/grandfather/uncle/aunt/

unusual for a life science company to remain

shared Bonk.

cousin used to raise rabbits for Pel-Freez, and

independent and stay profitable for as long as Pel-Freez has.” Bonk said Pel-Freez has few, if any, competitors for most of its products. This

Animal Welfare A Top Priority Pel-Freez does not perform any testing

we are trying to do more community outreach to nurture these ties and revitalize a hometown Arkansas brand,” said Bonk. “Many people here

speaks to the uniqueness of Pel-Freez’s product

on its rabbits, and they abide by strict animal

knew about Pel-Freez but didn’t even realize

lines and the strength of its long-standing

welfare standards. Bonk explained animal

we were still in business!”

customer relationships.

welfare is a top priority for Pel-Freez – they

Biological Division Success The Pel-Freez Biological Division provides

undergo numerous external audits in this regard and are continuously looking for ways

Promoting a New Twist on Rabbit Most people who try rabbit love it, but if

to improve their quality and animal welfare

you didn’t either grow up eating it or discover

essential reagents to a diverse customer

protocols. “As off-putting as it can be to think

it in culinary school, you probably have no

base consisting of many of the world’s top

about, the reality is that animal byproducts

idea what to do with it or where to get it – it

pharmaceutical, vaccine and diagnostics

are widely used and are simply necessary for

can be a very intimidating protein. To lower

companies, in addition to hundreds of smaller

the production of life-saving medicines,” he

these barriers, Bonk has been partnering with

life science firms and academic laboratories.

continued. “Even in Cambridge, MA, where I’m

local chefs to showcase local recipes and

Breaking into this customer base in such a

from and where many of the world’s largest

restaurants. Their goal is to offer one event per

highly regulated industry can take years, but

biotech companies perform cutting-edge

month promoting a new twist on rabbit. They

once validated as a supplier and part of their

research in shiny glass towers, many have no

partnered with Three Cents an Acre and Ozark

protocols, these relationships become gifts

idea that the supply chain for their critical

Beer Company for a wildly successful, sold out,

that keep on giving. Longstanding supply

reagents traces back to an Amish rabbit farm in

rabbit gumbo event. They are looking forward

relationships with key customers drive new

Missouri. Pel-Freez strives to make sure as little

to their next event which will feature rabbit

product development ideas, which comes full

of the rabbit goes to waste as possible and we

barbacoa tacos in partnership with Yeyo’s.

circle and strengthens the supplier relationship.

take great pride in knowing that our work saves Down the line there will be rabbit pizza, rabbit

Several of Pel-Freez’s most successful product

human lives.”

jerky, rabbit pates and much more!

lines have grown this way and the new PelFreez ownership brings ample resources to continue to fuel this growth trajectory.

w w w.Roger sL owell.c om | AUGUST2020

MEMBERSHIP RENEWALS | June 2020 30+ YEARS

Kennametal Inc. - 67 years House of Webster - 66 years Central United Methodist Church - 58 years Shirley’s Flowers & Gifts, Inc. - 45 years War Eagle Mill, Inc. - 43 years Best Sports - 41 years Pinnacle Healthcare, LLC - 37 years Dennis Electric, Inc. - 31 years

21-30 YEARS

Altrusa International Inc. of Rogers Anderson Electric & Plumbing Supply CBI Team Flintco, LLC New Hope Boarding & Grooming New Image Dental Northwest Arkansas Head Start SCORE Chapter 0511 Dr. Shawn Lee, D.D.S., P.A. Sonic Drive-In #3549 Stephens Inc. Waco Title Company Walton Arts Center

11-20 YEARS

3E Software, Inc. Bella Vista Property Owners Association

Dilly Dally’s The First Tee of Northwest Arkansas Frank Fletcher Honda Generations Bank Harding University Northwest Arkansas Homewood Suites by Hilton Information Solutions Team, LLC Innisfree Health and Rehab Innovative Business Furniture, Inc. Jones Center for Families Junior League of Northwest Arkansas King Burrito & Taqueria Kumon Math & Reading Center of Lowell Landis Eye Care Modern Fence & Supply Co., Inc. Ninja Realty - Christy Fournier Old Town Dry Cleaners Parklane Family Dental S. Todd Phelan, DDS, PA Pile’s Concrete Inc. Sonic Drive-In #4211 SOURCES for Community Independent Living Services, Inc. Steve’s Plumbing, LLC Super 8 Motel Trike Theatre Up to Par Technology VSC Fire & Security, Inc.

C h a m b e r Vo i ce | AU G U ST 2 02 0

6-10 YEARS

Arkansas Periodontal & Implant Associates Child Care Aware of Northwest Arkansas Del Monte Foods, Inc. DW2 Video Productions Family Dental Care of Rogers First National Bank Frazier Law Firm, PLC Girl Scouts - Diamonds AOT Imagine Studios Lavish Nail Lounge Samaritan Community Center Sign Studio Simplemachine Smooth Vapes Sonic Drive In Transport Refrigeration/Transport Truck Equipment

2-5 YEARS

Barton Consulting LLC The CALL in NWA Comfort Systems USA (Arkansas), Inc. The Dotted Pig Freeman Burchfield Institute for Cognitive Behavior Great American Cookies Jonesboro Prosthetic & Orthotic Laboratory JTS Financial Services Miles Partnership

NWA Getaways Dream Vacations Ozark Regional Vein Center & Renew Aesthetics at Pinnacle Point Pacific Group PRN Medical Services Profile by Sanford The Promenade Apartments at Pinnalce Hills SERC Physical Therapy Steamroller Blues Stone Manor Condominiums at Pinnacle Hills Success Team Threads 3 Fourteen Young’s Moving Service

1 YEAR

Arkansas Golf & Powersports of NWA Bookkeeper Plus, LLC The Cat Clinic of Northwest Arkansas Club Frisco Empowered Accounting Solutions, PLLC JT’s Tri-Tip Grill Level 5 Architecture Arkansas Moonbroch Brewing Company Optimum Health Insurance Pinnacle Wealth Management Screenmobile of Northwest Arkansas Shiloh Technologies Steven G. Kolokithas, D.D.S., Symphony Dental Care Yeyo’s El Alma de Mexico

NEW MEMBERS | June 2020 OZARK DERMATOLOGY - BENTONVILLE

CERTAPRO PAINTERS OF NORTHWEST ARKANSAS

MASSCO DENTAL

DAN CHEEK AGENCIES

MOBILITY PLUS OF ROGERS

Kenneth Fariss 100 N. DIXIELAND RD., STE. D1 | ROGERS, AR 72756 (479) 929-7587 | MOBILITYPLUS.COM/ROGERS MEDICAL SUPPLIES & EQUIPMENT

THE HIGHER CALLING AGENCY, INC. DBA GEICO LOCAL OFFICE - NW ARKANSAS

MORRIS CROWN CREATIONS, LLC

PARADOX RETAIL

NEXA MORTGAGE LLC

PINNACLE HEALTHCARE, LLC

OPTIMUM HEALTH INSURANCE

SPOTON

Bart Smith 16360 HARMON ROAD | FAYETTEVILLE, AR 72704 (479) 685-5732 | CERTAPRO.COM/FAYETTEVILLE HOME IMPROVEMENT & REMODELING

Dan Cheek 304 SW 16TH ST., STE. 12 | BENTONVILLE, AR 72712 (479) 273-1320 | AGENTS.ALLSTATE.COM INSURANCE

Josiah Dodson 1706 SE WALTON BLVD., STE. 6 | BENTONVILLE, AR 72712 (479) 326-6100 GEICO.COM/NWARKANSAS INSURANCE

LAVISH NAIL LOUNGE

Helena Nguyen 5001 W. PAULINE WHITAKER PKWY #110 | ROGERS, AR 72758 (479) 372-4748 | FIND US ON FACEBOOK NAIL SALON

LIFE.CHURCH

Brad Lasater 5350 S. 28TH ST. | ROGERS, AR 72758 (479) 310-5931 | LIFE.CHURCH/ROGERS/ CHURCHES

Blakelee Dunagin 1506 N. 2ND ST. | ROGERS, AR 72756 (479) 631-0111 | MASSCODENTAL.NET MANUFACTURERS

David King 614 N. 2ND ST., STE. B1 | ROGERS, AR 72756 (479) 877-5541 | MORRISCROWNCREATIONS.COM JEWELERS

John Lasater 6 HALSTED CIR., STE. 14 | ROGERS, AR 72756 (479) 619-9114 | NEXAMORTGAGE.COM MORTGAGE LOANS & BANKERS

Blair Beaty FAYETTEVILLE, AR 72701 (479) 236-8495 | OPTIMUMHEALTHINSURANCEPLAN.COM INSURANCE

the 2020 Chamber Golf Tournament

Lunch will be served to every golfer.

Fletcher West FAYETTEVILLE, AR 72701 (479) 251-8633 DISTRIBUTORS

Not a golfer? Sponsoring the 2020 Chamber Golf Tournament presented by Pinnacle Hills

Country Club in Rogers. The tournament is a fun

Promenade is an effective, low-cost way to

day for Chamber members to come together,

promote your company and raise your company’s

compete for prizes and network with other

profile in the community. Sponsorship packages

players. It’s a great way to treat yourself, reward

include the opportunity to reach all golf

company employees and say thank you to special

participants and be recognized by the Chamber.

clients on the golf course.

Contact the Chamber’s Member Services Team

longest drive, closest-to-the-pin and putting contests. Prizes will be awarded for top-finishing team and individual contest winners. Each golfer will receive two complimentary adult beverage tickets, snacks and non-alcoholic beverages.

Presented by |

Sponsorships Available Now

8:00 a.m. and 1:30 p.m. at beautiful Shadow Valley

Players can test their skills in the hole-in-one,

Jeff McKay 4307 S. PLEASANT CROSSING BLVD. | ROGERS, AR 72758 (479) 202-8833 | VBARBERSHOP.COM BARBERS

Steven Moore ROGERS, AR 72756 (479) 903-2474 | SPOTON.COM CREDIT CARD MERCHANT PROCESSING

Breakfast will be served for the morning golfers.

scramble with shotgun start times of

V’S BARBERSHOP

Mike Hathorn 5 HALSTED CIR., STE. 1 | ROGERS, AR 72756 (479) 636-5716 HEALTH CARE - REHABILITATION

oin us Monday, September 21, for

Promenade. This is a four-person

Cherry Martinez 1000 N. GARLAND AVE. | FAYETTEVILLE, AR 72703 (479) 445-0622 | TUSKERNUTRITION.COM HEALTH FOOD PRODUCTS & SUPPLEMENTS

WESTWOODS GLOBAL ANCILLARY RESOURCES

Amanda Whittaker ROGERS, AR 72758 (479) 283-3489 | PARADOXRETAIL.COM ADVERTISING AGENCIES

Chamber Golf Tournament Returns September 21 presented by Pinnacle Hills

TUSKER NUTRITION

at (479) 636-1240 or email MemberServices@ RogersLowell.com for sponsorship details. CANCELLATION POLICY: Refunds are not accepted within 48 hours of event ** See SPECIAL NOTE on page 31 for information about how we will #KeepRogersSafe during this event

w w w.Roger sL owell.c om | AUGUST2020

Thank-a-Teacher Celebration Parade Coming August 14

ore than ever, our teachers need your support. You are

make their way across Rogers and Lowell welcoming back teachers as

invited to welcome teachers back to school August 14

they step foot into their classroom for the first time in months. We will

at the Rogers-Lowell Area Chamber of Commerce’s fifth

stop at each school within the district to drop off goodie bags and wish

annual Thank-a-Teacher Celebration Presented by Sam’s

the faculty and staff an amazing school year. The Parade will start at 8:30

Furniture, an event that celebrates local teachers who

a.m. and conclude when we reach our final stop around 10:30 a.m. There

are making a big difference in the world. Teachers give our children so much and use their classrooms as

the first steps in educating the next generation of workforce that will

are four parade routes and businesses will be assigned a specific route. Sponsors may participate in any or all routes. Parade Participants: Here is your chance to give back to the community

keep our businesses and our community thriving well into the future.

and say thank you by rewarding our teachers with valuable items for the

Though we can never thank them enough, this event is an opportunity

goodie bag. This is a great opportunity to present your products and

to let them know how much we appreciate all that they do.

services to more than 1,200 faculty and staff of the Rogers Public Schools,

This year we are unable to meet in person, so the Chamber will take the event to the teachers! Your business may participate in three ways: • Purchase a space in the Parade and donate promotional items to be included in Teacher Goodie Bags • Donate a gift card or prize (valued at $50 or more) to be awarded to a deserving teacher • Sponsor the Parade

Parade Details The Chamber staff, our sponsors, and participating businesses will

C h a m b e r Vo i ce | AU G U ST 2 02 0

Arkansas Arts Academy, Haas Hall and St. Vincent De Paul School. An entry in the parade is very affordable, starting at $100 for nonprofits, $150 for members and $200 for non-members. Sponsorships are also available with added promotional benefits by contacting Member Services at memberservices@rogerslowell.com. Register now or donate a gift card/prize at RogersLowell.com or by calling (479) 636-1240. CANCELLATION POLICY: Refunds are not accepted within 48 hours of event. Thank-a-Teacher Celebration Presented by |

VIRTUAL EVENT

November 11 through November 13, 2020 Brought to you by |

NWA Emerging Leaders & Rotary Clubs of NWA Individual Tickets |

$45 per person (early bird price)

Attention young professionals across Northwest Arkansas! It's almost time for you to join us for the fifth annual NWA YP Summit - Ignite Your Passion. Northwest Arkansas Emerging Leaders and Rotary Clubs of NWA have partnered to create this unique leadership summit for young professionals focusing on three areas of development. This year's theme is Agents of Change.

Igniting Your Passion | Agents of Change Personally – Revitalize your ideas of personal success and discover how to achieve what happiness means to you.

Professionally – Strengthen your potential for prosperity by learning how to best bring your enthusiasm to your workplace. Philanthropically – Turn your passion into action by collaborating with other young professionals to help Northwest Arkansas thrive in every way.

Visit our website NWAYPSummit.com for the latest updates, and head to RogersLowell.com to register today!

w w w.Roger sL owell.c om | AUGUST2020

Dog Days of Summer

to be Featured during Virtual Art on the Bricks Art Walk

eginning August 9, art lovers and supporters of Downtown

to the artists and add to your collection. Feel free to connect with the artists

Rogers businesses may view the virtual art exhibit on

should you wish to inquire about a purchase or commission a custom work

Facebook and YouTube and connect directly with the artists

of art.

to purchase or commission work.

The Creative Economy The virtual event will also highlight businesses that continue to

support the creative economy with the sale of original local art in their

Art on the Bricks is honored to showcase Downtown Rogers as a destination location for nightlife and art experiences. This is the perfect way for art enthusiasts, foodies and fun seekers to enjoy original art from the comfort of your own home! We hope to see you again on the bricks in the very near future. Until then, enjoy the Art on the Bricks Art Walk virtually!

shops, restaurants and offices. Other creative businesses who offer live or virtual experiences, including art, dance or cooking or other creative classes will also be recognized.

How to Participate To participate in the Art on the Bricks Virtual Art Walk via Facebook, click here. To participate via YouTube, click here. Once there, just click the “ABOUT” tab to the “DISCUSSION” tab to see the works shared by regional artists who call Northwest Arkansas home. Scroll through this virtual art walk. If you see something you like, reach out

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Ar t o n t he Br ic ks Ar t Wa lk S pons o rs |

PRESENTING SP ONSOR

JULY 25 - AUGUST 15, 2020 The 2020 Rogers Cycling Festival presented by Crossland Heavy Contractors has something for everyone and is a great way to get out, stay active, and spend time with family while enjoying the beautiful scenery, roads, and trails of Rogers. A portion of the proceeds from the event benefits nonprofit cycling causes in Northwest Arkansas. This will be a 22-day long opportunity for individuals and families to ride one, two or three routes, the Whitney Gravel Ride, the Whitney Road Ride, and the Railyard Loop (family-friendly). The Virtual Rogers Cycling Festival will take place between July 25 and August 15.

WHITNEY GRAVEL RIDE The 2020 Whitney Route once again features the highest point in Benton County and the Whitney Mountain Lodge overlook. Comprised of mostly gravel with a few pavement connectors, this year's route crosses into Missouri for a two-state gravel road adventure! Not for the faint, the route includes over 3+ in elevation gain.

WHITNEY ROAD RIDE The 2020 Whitney Road Ride will be a 50+ mile road ride to the highest point in Benton County and the Whitney Mountain Lodge overlook.

Here is what you need to do to participate: 1) Register for the event on RogersLowell.com 2) Choose the route(s) you wish to ride, you can experience them all! 3) Suggested apps to download: Strava or Ride with GPS 4) Ride your route between July 25 and August 15, using safe riding tips as described by the CDC and Arkansas Health Department 5) Use #RCF2020 when posting about your ride 6) Collect your finisher prize during the week of August 17-22

This ride is not for the faint, and much like the gravel ride includes over 3+ in elevation gains.

RAILYARD LOOP RIDE This is a 16+ mile ride that loops the entire city of Rogers. This is a very family-friendly ride with different options to ride; you can ride all 16 miles or drop in at the Mercy Trailhead for an 8-mile ride. Whichever you choose, we have the whole family covered. Everything is on trails and sidewalks.

Prize can be picked up at the Rogers-Lowell Area Chamber of Commerce office (317 W. Walnut Street) between August 17-21, Monday through Friday between 8:00 a.m. to 5:00 p.m. Prize can be picked up at the Downtown Rogers Market (120 W. Poplar) on August 22 between 8:00 a.m. to 1:00 p.m.

June 2020

AMERICAN SHARPENING

300 W. BEACON INDUSTRIAL PARK ROAD, ROGERS

CEI ENGINEERING ASSOCIATES, INC.

FIRST TEE OF NWA

3108 S.W. REGENCY PKWY., STE. 2, BENTONVILLE

715 E. MONROE AVE., LOWELL

Ribbon Cutting Sponsor

HARTLEY FLOORING 225A GRANT PLACE, LOWELL

WOODRIDGE INTERACTIVE 614 N. 2ND ST., STE. A, ROGERS

Congratulations to our Ambassador of the 2nd Quarter | Michelle Lewis ichelle Lewis is a Certified Public

business owners. Her expertise is in estate and trust

Accountant and Tax Supervisor

work. Clients love Michelle’s work ethic, attention to

with Landmark CPAs, one of the

detail and caring personality.

state’s largest accounting firms. Landmark provides a full range

In addition to her role as a Chamber Ambassador, Michelle is a volunteer with the NWA Children’s

of assurance, advisory, accounting and tax services to

Shelter and a volunteer/advisory board member

a diverse client base, with a focus on small business

with the Single Parent Scholarship Fund of Benton

owners. Landmark has four offices in Arkansas,

County. She’s also on the board of her property

including a Rogers location across from Village on the

owner’s association. Michelle’s favorite part of being

Creeks, where Michelle is located. Michelle has more

an ambassador is getting out in the community and

than 20 years of experience providing comprehensive

building relationships with the Northwest Arkansas

accounting and tax services to individuals and small

businesses and professionals in the area.

C h a m b e r Vo i ce | AU G U ST 2 02 0

Chamber Networking & Educational Events The Rogers-Lowell Area Chamber of Commerce hosts a variety of events to help build your network and learn. Below are the upcoming events to note. For more event details and to register, visit us online at RogersLowell.com.

SPECIAL NOTE** | Participants of Events, Meetings & Gatherings As Northwest Arkansas gets back to business, the safety of our staff and

With this in mind, see some of our events below with requirements

our community is the number one priority. We want to ensure you that we

for in-person attendance or notes about ways to attend virtually. Be sure

take public health very seriously. In compliance with the health directives and

to check RogersLowell.com, review our eNewsletters (Monday Memo and

guidelines issued by Governor Asa Hutchinson and the Arkansas Department

Calendar at a Glance), and follow us on social media for updates about our

of Health, we are taking the necessary steps to slow the spread of COVID-19

events and meetings as well as developments that might affect business in

and protect those of high risk.

Northwest Arkansas.

Rules for In-Person Event Attendance • Registering for in-person events beforehand is REQUIRED to help us plan and practice social distancing guidelines

• Please do not shake hands or engage in any unnecessary physical contact • Wearing a mask or face covering is encouraged to help protect others

• Please do not attend if you have a cough or fever

• Business cards will not be collected by the Rogers-Lowell Area Chamber of Commerce

• Maintain a minimum of six feet from other people

• No walk ups will be permitted

• Sneeze and/or cough into your elbow

• Door Prizes will be randomly selected before the event

Every Wednesday

AUG

Presented By | Printova Signs & Graphics

AUG

Presented By |

Presented by |

August Host Sponsor | Envision Nutrition

7 Brew Coffee & Aloft Rogers Bentonville

Venue Partner | Golden Corral

Host Sponsor |V’s Barbershop

Great Southern Bank Host Sponsor | Everest Rehabilitation Hospital

Location | 2605 W. Pleasant Crossing Dr. | Rogers

Location | 4307 S. Pleasant Crossing Blvd. | Rogers

Location | 4313 S Pleasant Crossing Blvd. | Rogers

This event is a weekly Business-to-Business networking and referral event that meets each Wednesday from 9:00 a.m. - 10:15 a.m. at Golden Corral in Rogers.

AUG

Host Sponsor | Arvest Bank Beginning August 9, art lovers and supporters of Downtown Rogers businesses may view the virtual art exhibit on Facebook and YouTube and connect directly with the artists to purchase or commission work.

AUG

Presented By |

Presented by |

7 Brew Coffee & Aloft Rogers Bentonville Host Sponsor | 7 Brew Coffee

Great Southern Bank Host Sponsor | Northwest Medical Plaza

Location | 2503 N. 2nd Street | Rogers

Location | 2000 S. 42nd St. | Rogers

REGISTRATION REQUIRED AT ROGERSLOWELL.COM

Set your alarm early, and join us for an awesome

Business After Hours has proven to be the

morning business-building networking event! This

Chamber’s biggest and most popular ongoing

networking event is like a Business After Hours

networking event. Grab a stack of business cards

but held first thing in the morning. Just bring

and come join us on August 13 and August 27

plenty of business cards and get ready to make

for some fun business branding, delicious food,

some new connections - think of it as a little

drinks and great door prizes!

business before business!

w w w.Roger sL owell.c om | AUGUST2020

Check www.RogersLowell.com Often for Updates and Information on Meetings & Events

We are dedicated to getting as much information out as possible, both about the COVID-19 situation as well as our policies regarding events and our calendar. Thank you for your patience as we continue to work with our vendors, local officials, and everyone involved in the production of our events to set schedules moving forward throughout the year.

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