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An Engaged Audience

If you want to reach the decision makers, our channels are the place to be.

As the authoritative voice in the library market, Library Journal delivers in-depth reviews, emerging trends, key industry figures, and the news shaping the library landscape to our highly engaged audience. Backed by decades of expertise and a comprehensive integrated marketing suite, we’ll amplify your message across digital, print, events, newsletters, and social platforms.

2026 Editorial Calendar

Arts & Humanities

Prepub Alert • 150th - Sure Bets

Mystery & Suspense

Science & Tech

Reference/ Database/Pro Media

Audio reviews

Prepub Alert

150th - Sure Bets

Mystery & Suspense

SFF • Romance • Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/Pro Media • Stars • Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

SFF

Romance

Fiction • Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/Pro Media

• Stars

• Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance

• Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/Pro Media

• Stars

• Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance

• Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/ Pro Media

• Stars

• Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance

• Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/Pro Media

• Stars Columns/Specials

• Horror w/ Horror Interview

• Christian Fiction • LJ 150 Q&A

• Reader’s Shelf • RA Crossroads

• Review Anew

2026 Editorial Calendar

Review Sections

Audio reviews • Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance • Fiction

Arts & Humanities • Social Sciences • Science & Tech • Reference/ Database/Pro Media • Stars

Audio reviews

Prepub Alert

150th - Sure Bets

Mystery & Suspense

SFF

Romance

Fiction

Arts & Humanities

Social Sciences

Science & Tech

Reference/ Database/Pro Media

Stars

Audio reviews

Prepub Alert

150th - Sure Bets

Mystery & Suspense

SFF • Romance

• Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/Pro Media

• Stars

Marketer of the Year

Placements & Salaries

AI - Continuing coverage of the impact of AI in Libraries

• Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance

• Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/ Pro Media • Stars

• Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance • Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/ Pro Media

• Stars

• Audio reviews

• Prepub Alert

• 150th - Sure Bets

• Mystery & Suspense

• SFF

• Romance

• Fiction

• Arts & Humanities

• Social Sciences

• Science & Tech

• Reference/ Database/Pro Media

• Stars

Special Review Supplements

Life+Style

Library Journal continues to keep up with patron demand for Home and Self-Care titles with our Life+Style coverage. LJ reviews these titles throughout the year and publishes special coverage on these genres along with advertorial features in the Spring (April) and Fall (October).

Cooking Travel • Gardening • Self Help • Crafts/How To • Fitness

Interior Design • Mindfulness • Pets • Entertaining

2026 Schedule (Special advertising section included): April and October

Audiobooks

Audiobooks are increasingly vital to collection budgets, with reviews featured yearround. Library Journal delivers over 500 audiobook reviews annually, including two in-depth special editions on audio.

2026 Schedule (Special advertising section included): March and September

In addition to print, there are Life+Style and Audiobook marketing opportunities for webcast, newsletters and web advertising.

Questions? Call Your Account Manager: Roy Futterman, 631-848-0495, rfutterman@mediasourceinc.com | Cathy Hoey, 917-692-4943, choey@mediasourceinc.com | Justin Nathan, 914-998-5432, jnathan@mediasourceinc.com

2026 Advertorials

Highly targeted special sections offer custom coverage for advertisers.

These advertiser sections provide customization within an eye-catching section: • Each advertiser is interviewed to develop content tailored to showcase their

products, or services • Special sections appear in print an online: sections prominently promoted on LJ homepage and on newsletters

• Ad sizes: Full page, ½ page, 1/3 page

BY JESSICA LEVINE

omantasy sales are off the charts! According to Circana Bookscan, sales of romantasy books in print are growing three times faster than adult ﬁction overall. In fact, sales of the genre hit $610 million in 2024, an incredible 34 percent increase from $454 million in 2023.

editorial director of Bloom Books and Sourcebooks Romance. “This isn’t their mom’s romance. It’s a whole different kind of world.”

“I think romantasy is blowing up because it gives readers all the magic, danger, and epic adventure of fantasy, but anchored by the romance that delivers the emotional punch,” says Liz Pelletier, publisher of Entangled Publishing. “Readers want to escape into these big, sweeping worlds, but they also want characters and relationships they can fall in love with. That mix of heart and scale is what makes the genre so addictive.”

Publishers also attribute the boom to a few converging factors, including readers’ surplus of free time during the pandemic, the simultaneous rise of BookTok, and a romance renaissance among a new generation of readers.

“People who grew up in YA are unapologetically embracing romantasy,” says Christa Desir,

Indeed, romantasy fans speak their own language (see: “shadow daddy”), create elaborate fan art, and collect multiple special editions of the same title, like music fans collect Taylor Swift vinyl. “One thing that’s very special to romance and fantasy—they have such strong communities of readers,” says Leah Hultenschmidt, editorial director of Forever. “And they ﬁnd each other.” If not on BookTok, then in line for midnight release parties, dressed as their favorite characters, where the authors are treated like literary rockstars.

Below, publishers share the romantasy titles you can expect your patrons to ask for next.

I use LJ reviews for purchasing/selecting books all the time and find the information invaluable.”

From Engtangled Publishing

From Histria Books SPECIAL ADVERTISING SECTION

2026 Webcast Calendar

• LJ Offers dozens of lead-gen opportunities during the year for sponsors to engage in a live 60 minute presentation of their products and services

• LJ’s team offers turn key management of the events

• Each sponsor has 10-15 minutes to present.

• LJ handles all marketing of the event through digital and social marketing

• Sponsors receive all registration and live attendee names after the event

• Event archived for 6+ months

• Partner with LJ to plan and execute your company’s own webcast

• LJ’s turnkey process offers all of the organizing and marketing for the event

• Fully targeted to support your company’s goals

• Powerful thought leadership opportunities for engagement

• All leads delivered after the event

• Event archived for 6+ months

“

2026 Virtual Events

LJ virtual events are lively, full-day events that provide great opportunities to promote new books and authors while engaging with attendees in a virtual environment. Contact your sales rep for info on how to submit an author for a panel, or to schedule a demo.

• Full-day events bring together publishers, vendors, and librarians in virtual exhibit hall

• Live panel discussions/speakers throughout the day

• Live author chats, new title announcements, giveaways, videos, downloadable galleys

• Full post-event reporting provided

*Note: All sponsors receive Brand ID on website, live event platform, and event promotion.

Connecting with Librarians In Person with LJ Events

Library Journal is read and used by every level in the library organization. LJ’s strong relationship to Library Directors and Administrators provides an important and unique opportunity to communicate to the market.

LJ’s Directors’ Summit:

Brings together top leadership for a two-day in-person think tank.

2026 Fall: Location and Date —

To Be Announced

Public Library Youth Services Event:

This two-day event brings together Public Librarians who come to learn about innovative, effective, and best practices from the library leaders.

2026 Spring: Location and Date —

To Be Announced

LJ’s Design Institute:

In-person event, held twice a year, featuring the best in library design and offering real-world advice and solutions to librarians involved in building and renovation.

Spring: Location and Date — To Be Announced

Fall: Location and Date — To Be Announced

Safety Summit Event:

This two-day event brings together Public Librarians Facilities Managers and Library Directors to learn the best ways to keep libraries safe and secure, protecting patrons’ privacy and maintaining open, accessible, and welcoming spaces.

2026 Fall: Location and Date —

To Be Announced

Directors’ Summit

“Attending the Library Directors Summit allowed me to raise my head above day-to-day concerns and consider the big picture. What a wonderful opportunity to think big with my colleagues!”

Design Institute

“The Design Institute Conference is the perfect event for anyone just getting started with a redesign or new design for a library. I was inspired by all of the input from other librarians and architect professionals.”

Safety Summit

“An amazing conference! I feel better knowing that no matter the size of your library we all deal with similar security issues. I now have a better understanding of library trends relating to how to best serve our customers while keeping everyone safe.”

Public Library Youth Services

“The Youth Services Summit was the highlight of my Fall! The two days were truly inspiring, offering excellent presenters and the chance to connect with your peers from across the country.”

Celebrate 150 Years of Library Journal!

Since 1876, Library Journal (LJ) has been the preeminent voice for the public and academic library community, delivering essential news, editorial opinions, and trusted book reviews. As we celebrate our 150th Anniversary in 2026, we invite you to align your brand with the industry’s most respected and widely read publication. Showcase your commitment to libraries and reach our dedicated audience through exclusive print, digital, and event sponsorships.

Tier 1: The All-Access Pass

This comprehensive package positions your brand as a dedicated supporter of the library community across every major platform throughout 2026.

Special Webcast Series: Exclusive sponsorship and co-branding of LJ’s 150th anniversary webcasts (estimated 2, including logo placement,

brief speaking opportunity, lead gen).

Print Editorial Coverage: Dedicated sponsor recognition with high visibility placement within special anniversary editorial sections running in select print issues through the year (4x).

Newsletter Reports: Dedicated Sponsor branding within LJ’s special 150 Anniversary E-newsletters (2x).

150th Quarterly Crossword Puzzle: Using LJ History and your librarian background be part of this fun game that will highlight some of the amazing history of Library Journal.

Tier 2: The Anniversary Impact Sponsor

High impact presence driven by the contests visibility and print ads reach.

Print Editorial Coverage: Dedicated sponsor recognition with high visibility placement within special anniversary editorial sections running in select print issues through the year (4x).

Sweepstakes: Join LJ’s 150th anniversary giveaway: 2 contests promoting Book Giveaways. Will include Sweepstakes Splash page, newsletters and HTML Blasts, Lead gen.

Tier 3: Supporting Sponsor

Be a part of the commemorative issue of Library Journal.

Align your company’s message with LJ’s history and commitment to librarians.

Print ad: Full page ad ($1,876); Half Page ad ($1,276)

Closing: 7/20; Materials Due: 7/27

Tier 1: $15,000

Tier 2: $10,000

Tier 3: $1,876 (Special Anniversary Rate)

2026 Newsletters

LJ ACADEMIC NEWSWIRE

News and insights for academic librarians.

LJ XPRESS

News, Editorial highlights, Job Zone postings, and Xpress Reviews.

LJ REVIEWS +

Trending features, news, columns, reviews, plus Prepub Alert and Book Pulse in one report.

BOOK PULSE

Hot-off-the-press insights about what’s moving, getting buzz, and making news, from the web.

SUBMISSIONS:

Creative materials must be submitted to: digitalads@mediasourceinc.com. Materials are due 7 business days prior to “live” date or may be subject to rescheduling.

Your submission must include:

• Advertiser name

• Newsletter name

• Campaign start date

• Clickthough URL

• We accept .GIF, .PNG, or .JPG format

• Max file size 100kb

“ Library journal is consistently up on industry news and book content/reviews, I can trust what I read there.”

Website Digital Ads

Leverage LJ’s high trafficwebsite to amplify your company’s branding and messaging. As the most trusted source of library news and information, LJ will deliver your message with credibility.

SUBMISSIONS:

Creative materials must be submitted to: digitalads@mediasourceinc.com. Materials are due 7 business days prior to “live” date or may be subject to rescheduling.

Your submission must include:

• Advertiser name

• Newsletter name

• Campaign start date

• Clickthough URL

We accept .GIF, .PNG, or .JPG format. Max file size 100kb.

“ Dynamic and interactive, rich media ads deliver exceptional performance with 1-2% click-through rates—the strongest traffic driver in our portfolio.”

LEADERBOARD - 728x90

RICH MEDIA ROLL BAND

(stays static as website scrolls)

RICH MEDIA ROLLER

(Displays on entire screen, and then moves out of view when user scrolls).

Content Marketing

Sponsored content offers vendors and publishers an opportunity to highlight their newest products or company profile, presented with the look and feel of a Library Journal feature. Showcase your newest products, titles or company profile, presented with the look and feel of a Library Journal article.

Custom Content

• 750-word article created by the LJ content team focused on a product

• Puts the spotlight on your key benefits

• Produced for the LJ website, with client images and logo

• Marketed and promoted using LJ Digital offerings

Behind The Book For Publishers

• Promote your lead authors and biggest books of the season

• Custom Q&A interview

• Content appears in print as 1 page print ad and marketed digitally

Custom/Sponsored Article

Branded Content

• Article created by Vendor/ publisher tells the story about a product or service

• Content hosted on the site

• Marketed and promoted using LJ Digital offerings

Custom Research

• LJ develops (with client) and manages survey, does data analysis, produces report

• Brand perception; test new product concepts, establish industry leadership

• Create custom content from research to share results

Focus Groups

Bring together a small group of targeted librarians for a 90 minute online focus group moderated by LJ to share opinions and input on a topic.

Reaching Academic Librarian Thought Leaders

Library Journal offers a direct link to market and communicate to academic librarians.

Academic Newswire:

Provide updates to 20,000 academic librarians on weekly basis.

Topic Sponsorship:

LJ offers an opportunity for a monthly sponsorship of its Academic InfoDocket Channels where all the featured stories reside.

Webcasts:

LJ partners with many leading academic vendors to engage and inform the market on trending topics including, open access, student engagement, online security, digital preservation and more. These offer excellent thought leadership and lead-generation opportunities.

InfoDocket Sponsorship:

LJ’s InfoDocket blog is the most up to date news about the market. This blog enjoys tremendous readership with 40,000 page views monthly.

E-Blasts:

Target 20,000 academic librarians.

Print:

2,500 academic library print subscribers +4 readers per copy - 10,000 print readers.

Library Journal gives really good in-depth reviews so I can make informed decisions even on topics that I’m not familiar with.”

Email Marketing

LJ’s highly engaged readership and targeted lists offer great opportunities to reach the market with your messaging.

LJ can deploy your email to the full readership or just a portion to get your messaging into the right inboxes.

20-30% 2-3%

Open rate CTR

Enhance Your Reach with Social Media Boosting—Go Beyond Your Inbox

Pair your HTML Eblast with a customized Facebook boost to reach the librarian audience.

This powerful combination increases visibility, amplifies clicks and strengthens your brand across multiple channels.

“ I have been a librarian for almost 40 years, and I’ve found that Library Journal is most relevant to the kind of information librarians need.”

Paid Social Media Marketing

Reach Library Journals’ highly engaged (Facebook, Instagram, LinkedIn) audience with targeted paid social ads that appear as they scroll.

TARGET: Library Journal Magazine followers on Facebook (93k+) Instagram (17k+) and Linkedin (53k)

TIMING: 10 or 20 days

REPORTING: See clicks, post engagements, and reach

AVERAGE LINK CTR: Facebook: 1.75%, Linkedin: 1.2%, Instagram: 1.00%

PRICE: $1,000 (10-day campaign)

$2,000 (30-day campaign)

CREATIVE SPECS:

• Submit 2-3 creative sets in your format of choice: Video, slide show, static images/copy SOCIAL 93K 17K Facebook Instagram

Social Media Boost-Add-On: $750, your message reaches 10,000 verified Library decision makers.

Print Specifications

Mechanical Requirements

• Printing: Web offset, SWOP standards apply.

• Publication trim size: 7 7/8” x 10 1/2”

• Binding method: Contact Production Department for specific details

• Standard unit size in inches. Keep live matter 3/8” or more from head and foot trims. Allow 3/8” safety from gutter and face trims for all live matter. Spreads in perfect bound issues must include a 3/8” gutter safety on each page from type to trim.

• Insert, Tip-Ins, Gatefolds and Aqueous Cover Coating where applicable: Please consult production department for specifications and production charges.

File Format

Our required file format for print advertising is PDF/x1a2001 with your compatilibity set to Acrobat 4 (PDF 1.3).

Upload files to www.mediasource.com.

Note: Our publication prints at 133-line screen. This means that resolution for artwork is to be 300 dpi at 100%.

Digital Ad Specifications

Dedicated Email Specifications and Delivery

• Layout width creative should be maximum of 600px in width, with a max file size of 102KB.

• We have no specified height restrictions for HTMLs.

• Subject line required: 80 characters max: no FREE exclamation points or all caps.

• Full-size image layouts permitted. If your intention is to e-mail a single image please send the image (JPG or GIF with a single click-through link and a subject line to emailmarketing@mediasourceinc.com).

Newsletter Banner Ad Specifications and Delivery

• We accept GIF, PNG or JPG format (flash files will not be accepted) Note: Some e-mail clients will only display 1st frame of animated GIFs).

• Final ad file may not exceed 60KB. Banner ads over 60KB may be rejected or resized.

• A click-through URL is required for each ad position and should not be an e-mail address.

• Materials that due 7 business days prior to live date or may subject to rescheduling.

*Important note: Please be sure to properly label all newsletter creative to ensure proper placement: Newsletter banner should be sent to digitalads@mediasourceinc.com (subject line should include client name, ad position, run date and URL) or GIF with a single click-through link and a subject line to emailmarketing@mediasourceinc.com.

Branded Content Specifications and Delivery

• Please provide image headline text (65 character maximum) body text (25 to 50 words) call to action and URL linking to your content at least 7 business days prior to live date. Call to action must be relevant to content type contained in the URL provided (ie: watch video, read more, download the report, etc).

• If ad materials are not received within 7 business days of deployment time, placement may be rescheduled.

• Image must be GIF, PNG, or JPG and sized at 140x140PX.

• Body text must be 25 to 50 words. Text exceeding 50 words may be cut or reworded.

• Please provide one URL linking to relevant content. Multiple URL’s may be subject to additional fees.

• All branded content is subject to review according to LJS editorial policy changes may be requested prior to deployment.

*Important note: Please be sure to properly label all newsletter creative to ensure proper placement newsletter manner and should be sent to digitalads@mediasourceinc.com (subject line should include client name app position run date and URL).

Website Banner Ad Specification and Delivery - 728x90, 300x250

• We accept gif, png, jpg format files. Maximum ad size is 60K and a URL is required.

• The email should include advertiser name, newsletter name, run date, and click-thru URL.

• A click through URL is required for each add position and should not be an e-mail address

• Materials are due 7 day prior to live date or may be subject to rescheduling.

Website Roller Specifications and Delivery

• Video Media types: Video URL, YouTube, or VAST are recommended. Uploaded MP4 also available. 4MB max. File size: Chrome’s Heavy Ad Intervention Policy will remove

Digital Ad Specifications

ads that have a combined file size of more than 4MB, so all assets must total less than 4MB. Alternatively, you can send a larger video and we will host it on our server.

• Video dimensions: 16:9 recommended

• Maximum video length: Variable (recommended up to 15 seconds maximum if no user interaction and up to 30 seconds with user interaction)

Specs for image

• Image Media types: Image URL, GIF, JPG, BMP, PNG. Recommended 200KB max.

• Background Image Dimensions: Any, as long as it can be stretched to fit the browser window without affecting quality.

• Foreground image Dimensions: 16:9 aspect ratio recommended for 100% rollers (1430x804px for 1920x1080 or smaller screens).

Website Rollerband Specifications

Desktop Banner Image: Please send all 4 of the following assets:

1) 1920x200px (leave a 16:9 aspect ratio space in the center for the video to be placed, or you can leave a 355x200px space in the center of the Desktop Banner Image).

2) Desktop Collapsed Image: 40x200px

3) Video: 16:9 aspect ratio

4) Mobile Collapsed Image: 320x50px

Images:

• Media Types: Image URL, GIF, JPG, BMP, PNG

• File Size: recommended under 100KB*

Videos:

• Media Types: Video URL, YouTube ID, VAST (MP4 Only), MP4.

• File Size: recommended under 4MB*

• Resolution: 720p or 1080p.

• Frame Rate: 24-30 fps.

*Combined size of all hosted files (image + video) must be less than 4MB.

Rollerband Without Video

Desktop Banner Image: Please send all 4 of the following assets:

1) 1920x200px

2) Desktop Collapsed Image: 40x200px

3) Video: 16:9 aspect ratio

4) Mobile Collapsed Image: 320x50px

Images:

• Media Types: Image URL, GIF, JPG, BMP, PNG

• File Size: recommended under 100KB*

Webcasts

Senior webinar program manager Rebecca Jozwiak Rjozwiak@mediasourceinc.com

• Marketed and promoted to LJ SRJ readers up to 4-6 weeks before the event audience

• The Webcast event runs for approximately 60 minutes in PowerPoint format

• Audience opinion polling downloadable materials qualifying registration questions

• Publishers will receive any questions that attendees have posed via chat post webcast

• All sponsors receive attendee content information team address within 48 hours after

• Webinars are archived for 12 months and continue to generate leads

Production Questions?

Contact: digitalads@mediasourceinc.com