2014 RJO Fall Buying Show

THERE’S NO BUSINESS LIKE

2014 FALL BUYING SHOW Minneapolis, Minnesota August 16-18 Member Registration Deadline: July 18, 2014

It’s show time in Minneapolis!

With new vendors, new merchandise and new learning opportunities combined with all the things you love about the RJO Buying Shows, this year’s event is sure to be a hit!

Get ready for a weekend packed with buying, valuable seminars, training – even a scavenger hunt that will have you racing around the largest mall in the country (and maybe even winning the prize).

With you in mind, we’ve spent months planning an exciting show featuring everything you need to refresh your business and get ready for a successful holiday season.

There is no encore, so you won’t want to miss this spectacle.

To reserve your space, make sure your registration materials are received no later than July 18, 2014.

Show and Event Schedule

FRIDAY, AUGUST 15

SUNDAY, AUGUST 17

Half-day Bench Training Session, 1 – 5 p.m.

Mall of America Scavenger Hunt and Sea Life Aquarium Walk-through, 1 – 4 p.m.* RJO Golf Tournament, 1 p.m. Shotgun Start Early Member Show Registration, 4 – 6 p.m.

Idea Share Meetings, 7 – 8:30 p.m.

Abbott Users’ Meeting, 7 – 10 p.m.

Member/Vendor Breakfast and Roundtables, 8 – 9:30 a.m.

Show Registration, 8:30 a.m. – 5:30 p.m.

Buying, 9:30 a.m. – 6 p.m.

RJO Idea Center, 10 a.m. – 5 p.m.

Press Release Photos, 1 – 3 p.m.

Antwerp Trip Video Filming, 1 – 5 p.m.

Israel Trip Video Filming, 2 – 5 p.m.

Happy Hour, 5 – 6 p.m.

Sunday Evening Gala, 6:30 – 10 p.m.

SATURDAY, AUGUST 16 Seminar Attendee Continental Breakfast, 7:30 – 9 a.m.

Seminar/Show Registration, 7:30 a.m. – 12:30 p.m.

Seminars, 8:30 a.m. – 12:20 p.m.

Show Registration, 12:30 – 7 p.m.

General Membership Meeting and Luncheon, 12:30 – 2 p.m.

Keynote Address, 1:15 – 1:55 p.m.

Buying, 2 – 7 p.m.

RJO Idea Center, 3 – 7 p.m.

Welcome Reception, 5 – 7 p.m.

Antwerp Trip Video Filming, 7 – 9 p.m.

Overseas Buying Trip Reception, 7:30 – 8:45 p.m.

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MONDAY, AUGUST 18 Minneapolis Experience Discussions and Breakfast, 8 – 9:30 a.m.

Show Registration, 8:30 a.m. – 2 p.m.

Buying, 9:30 a.m.– 3 p.m.

RJO Idea Center, 9:30 a.m. – 12 p.m.

Farewell Event, 2 – 3 p.m.

Night at the Ballpark, 6:30 p.m.* * Cost of optional excursions is the responsibility of the participant.

FRIDAY HALF-DAY BENCH TRAINING SESSION Your Shop as a Profit Center David Geller, The Geller Book Members who missed David Geller’s workshop at our Savannah event wanted another opportunity to learn about the shop as a profit center from the guy who literally wrote the book. No doubt you’ve heard RJO jewelers ask each other if they use “Geller” and, if so, whether they use it consistently and how they find it to be accepted in their market. David Geller is with us again to help you see areas to reconsider in your estimates and pricing, in how you buy and store metals, and in the profit you expect

your shop to turn. Geller helped many shops survive the economic downturn.

But it’s not just a matter of survival.

Your shop can help you thrive.

1 – 5 p.m.

Hyatt, Skyway Suite AB RJO GOLF TOURNAMENT – EMERALD GREENS The site of this year’s golfing event is at the newest premier 36-hole golf course, which features a fun and challenging mix of holes.

Member Registration Deadline: July 18, 2014 SHOW LOCATION

Online Registration

Minneapolis Convention Center – Hall D

To register for the show or for accommodations online, visit RJOmembers.com.

Once logged in, click on the Buying Show section.

1301 Second Ave South • Minneapolis, MN 55403 612-335-6035 • Fax: 612-335-6694 Show business will be conducted at the Minneapolis Convention Center, a larger facility than the one used on our last trip to the Twin Cities. The Convention Center is a short walk from the hotel, and whether you want to avoid rain or the blistering sun, there’s a skywalk between the hotel and the Center.

HOST HOTEL Hyatt Regency Minneapolis 1300 Nicollet Mall • Minneapolis, MN 55403 RJOMembers.com • 888-421-1442 RJOMembers.com requires a username and password. If you do not have one, call RJO at 800-247-1774.

Our official host hotel for the There’s No Business Like Show Business show will be the Hyatt Regency Minneapolis, the closest hotel to the Convention Center.

Located on Nicollet Mall, the newly renovated Hyatt Regency is in the center of the city’s many attractions – but with a chic restaurant specializing in locally grown and seasonal items, granite baths, a heated pool and a sauna, the Hyatt Regency’s an attraction in itself.

Check in, 3 p.m. • Check out, noon

There are two ways to make your reservation 1. Call 888-421-1442 and ask for the RJO block.

If you do not have a username and password, contact RJO at 800-247-1774.

Cancellation Notice If you have registered for the show and are unable to attend, you must notify RJO at least seven business days before the event (August 6) to avoid event charges. We also ask that you notify RJO at least seven business days in advance if you are unable to attend any seminars, outings or other events you registered for, but still plan to attend the rest of the show.

Hotel cancellations must be made 24 hours prior to arrival.

Free Room Incentive RJO will pay for lodging for up to three consecutive nights for all qualifying members at all qualifying hotels. The negotiated RJO rate of $164++ applies to non-qualifying members and/or stays longer than three nights. RJO will not cover suite upgrades or additional persons in the room. Reservations must be made directly through the hotel or online to qualify. You are responsible for making your own reservations.

Photo ID Required To ensure the safety of all of our members, vendors and merchandise, RJO has enacted new security measures which include a photo ID requirement.

To get badges and access to the sales floor, all attendees must present a valid photo ID and business card at registration check-in. No one without a photo ID will be granted access to the sales floor.

2. Go to RJOMembers.com online. To request a username and password, if required, call RJO at 800-247-1774.

Our four-person, best ball tournament continues to be fully sponsored by our RJO vendors, so member participation is free. This includes green fees, golf cart, a quality grilled lunch buffet, beverage cart service and prizes.

To confirm a spot in the tournament, please complete the enclosed golf registration form. Indicate if you require transportation and/or rental clubs; RJO will provide both, if needed. See the golf registration form for more information.

1:00 p.m. Shotgun Start (Bus departs hotel at 11:30 a.m.)

EARLY PACKET PICK-UP Show registration packets and materials may be obtained prior to the official registration time at these days and times: Friday, 4 – 6 p.m.

Hyatt, Greenway Promenade AJ, 2nd Floor

Saturday, 7:30 a.m. – 12:30 p.m.

Hyatt, Greenway Promenade AJ, 2nd Floor NEW RJO IDEA SHARE MEETINGS: “I LEARN BEST FROM OTHER JEWELERS” Facilitated by Barbara Hight-Randall, Kate Peterson and Charlotte Preston We’re trying something new this year in response to how often we hear that RJO members truly value the opportunity to learn from each other. In these professionally facilitated sessions, RJO jewelers have the opportunity to be paired with stores of a similar size to share ideas, best practices and discuss hot topics. These will be highly interactive sessions in which the participants choose the discussion topics.

While we all know you can learn something valuable from every conversation, for this evening, we’ll ask you to self-select by the number of employees in your store. Choose the phrase that comes closest to describing your business.

• “Just the two of us and the part-timer” • “There are eight in the store altogether” • “Full time employees of 12 or more” A hosted bar will be provided in each session. Participants must indicate an employee phrase on the registration form to attend this session. RJO will use this information to assign your room.

Check In: 6:30 p.m.

Meeting: 7:00 – 8:30 p.m.

Hyatt, 2nd Floor

ABBOTT USERS’ MEETINGS If you are a customer of Abbott Jewelry Systems, attend an informational meeting about its products and services.

Please note your intention to attend on your registration form.

7 – 10 p.m.

Hyatt, Skyway Suite AB, 2nd Floor

SATURDAY SEMINARS See the seminar descriptions on pages 6 through 9 for more information on this buying show’s educational offerings.

7:30 a.m. – 12:20 p.m.

Hyatt, Greenway Ballrooms, 2nd Floor Continental Breakfast: 7:30 – 9 a.m.

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Meet 10 New Vendors!

Complimentary Sunday Lunch

The Meet-a-Vendor Challenge is back, giving you the chance to win $750 and – even better – the opportunity to expand your supplier base.

With Sunday evening’s gala featuring a big dinner, we recommend that you enjoy a light lunch compliments of your generous RJO vendors on Sunday.

They’re giving every store one $10 coupon redeemable at all buying floor concession stands. Thank them by spending more time – and money – shopping on the showroom floor.

Just introduce yourself to 10 RJO vendors you’ve never spoken with or used before, listen to what they can do for your business and ask for two business cards: one to keep and one to place in your Meet-a-Vendor Challenge envelope.

Return your envelope to an RJO staff member at the registration desk by noon Monday, August 18.

Rules: 1. Business cards received must be from a vendor you have NEVER purchased from before.

2.

Extend your purchasing power in Minneapolis with the help of RJO purchase vouchers. You may receive as much as 2 percent additional savings on everything you purchase from our vendors at the show, based on your store’s 2013 purchase total.

You must have 10 cards from 10 different companies, not representatives.

3. You do not need to be present to win. Prizes will be announced at the Cash Giveaway Farewell Reception.

Cash Prizes: • • •

Purchase Vouchers

First Prize: $750 Second Prize: $500 Third Prize: $250

2013 Purchases

Additional Discount

$100,000–$149,999.99 $150,000–$199,999.99 $200,000 or greater

1% on all show purchases| 1.5% on all show purchases 2% on all show purchases

Vouchers must be filled out by you and submitted to RJO prior to the end of the show. You can call RJO prior to the show if you want to know what your percentage will be.

Show voucher terms are six months.

Sunday Evening Gala and Awards Presentation With this year’s show business theme, we want to welcome you to an evening sparkling with the glitz and glam of old Hollywood! The night’s entertainment will begin with a classic orchestra playing during dinner while we announce the member and vendor winners, transitioning into a Big Band style for dancing.

You’ll be able to continue the night of star treatment at the dressing room-style glam station! Glitzy vanities and mirrors are all around as the ladies can get pampered with classic cat eye eyeliner, faux eyelashes and red lipstick. Don’t worry, we didn’t forget about the men—they, too, can look Hollywood after a slick hair-do and fake mustache.

After you get your glamorous Hollywood makeovers, have one of the artists sketch you in a famous movie scene!

6:30 – 10 p.m.

Nicollet Ballroom, Hyatt, 1st Floor Reception: 6:30 p.m. – 7 p.m.

Dinner: 7 p.m.

Awards Presentation: 7:30 p.m.

Entertainment : 8 p.m.

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GENERAL MEMBERSHIP MEETING AND LUNCHEON As a cooperative, RJO is unique from other buying groups, serving its members better. By attending this business luncheon you’ll learn what makes RJO superior as we discuss the state of our organization, current services and short- and long-range plans. The keynote address will follow the meeting.

12:30 – 2 p.m.

Hyatt, Green Lakes Ballroom, 4th Floor KEYNOTE ADDRESS “Leadership That Inspires Excellence”

Presented by Brigadier General Steve Ritchie and Mariana Ritchie The Dean of the Faculty of the USAF Academy in Colorado wrote to General Ritchie in 2013, “You are the embodiment of integrity, service, and excellence that inspire our cadets to

be leaders of character!” Flying for the U.S. Air Force during the Vietnam War on his second tour of duty in 1972, then Captain Ritchie downed five enemy MIG-21s. He is the only Air Force Pilot Ace in more than 60 years, yet his keynote presentation focuses not on his personal expertise or experience, but on what it takes in commitment, timing, excellence and focus for a Joint Service Team to extract a downed pilot and good friend from his jungle hiding place near the heart of the enemy.

Also, you will hear first-hand of the dreams of a Romanian girl behind the Iron Curtain who longed for freedom in the United States. She will tell how the quest to be free would save her life. She came to America with nothing but a bag of clothes and 25 years later, she would become General Steve Ritchie’s wife.

1:15 – 1:55 p.m. (Following General Meeting Kick-off Luncheon Hyatt, Green Lakes Ballroom, 4th Floor BUYING FLOOR OPENING AND WELCOME RECEPTION Immediately following the keynote address, we’ll convene outside the

buying floor for the official opening of the showroom. At 5 p.m., the site will host our Welcome Reception, allowing shopping to continue.

Appetizers and beverages will be served throughout the reception.

Buying: 2 – 7 p.m.

Convention Center, Hall D Reception: 5 – 7 p.m.

Convention Center, Hall D OVERSEAS BUYING TRIP RECEPTION AND FILMING With hosted trips to Antwerp, Belgium; Idar-Oberstein, Germany; and Tel-Aviv, Israel, RJO provides an opportunity to buy diamonds and colored stones directly from the source – setting your store apart as THE direct importer in your area.

The hosted trips offer a wonderful opportunity to experience these beautiful locations, all with hosted guides helping you every step of the way. To learn more about RJO’s hosted trips overseas, join us for the RJO Overseas Buying Trip Reception.

Reception: 7:30 – 8:45 p.m.

Hyatt, Greenway AJ, 2nd Floor Produce a free, personalized DVD promoting your previous or upcoming

BIG 11th-hour Cash to Be Given Away The Minneapolis edition of RJO’s Big Cash Giveaway will once again increase your chances of winning with two days of drawings and more cash prizes. To win, be on the sales floor at the specified days and times and listen for your ticket number(s) to be called. It could be your lucky day – and time.

Sunday: 1:30 p.m. ($100) and 2 p.m. ($200) Monday: 10:30 a.m. ($100), 1:30 p.m. ($200), 2 p.m. ($200), 2:20 p.m. ($200) and 2:40 p.m. ($500) To be eligible, have your BIG Cash Giveaway ticket (found in your show registration packet) with you at the designated times. Increase your odds of winning by buying extra tickets at the show for $5 each or three for $10.

Proceeds go to a charity chosen by the RJO Board of Directors. You must be present to win.

overseas buying trip. The spot is a great promotional benefit for those using these trips to set their stores apart and can be used for in-store play or local television.

Antwerp Personalized DVD Filming 7 – 9 p.m.

Hyatt, Greenway AJ, 2nd Floor Filming also will be available from 1 – 5 p.m. on Sunday and 10 a.m. – 2 p.m. on Monday in the Convention Center, Room 103B.

SUNDAY MEMBER AND VENDOR JOINT BREAKFAST AND ROUNDTABLES Get the big picture of the jewelry business by attending our member/ vendor breakfast and roundtables.

Putting both sides of the aisle together always leads to better understanding of what the other side endures, more compassion and several new ideas on how both vendors and jewelers can help each other be more successful.

Remember, we’re in it together.

RJO will place members and vendors at designated tables with discussion questions to help them be better partners. Mary Peterson will facilitate.

Breakfast Served: 8 – 8:30 a.m.

Please be sure that if you would like to eat breakfast, you arrive before 8:30 a.m.

Roundtable Discussions : 8:30 – 9:30 a.m.

The buying floor opens at 9:30 a.m., so many vendors may have to leave early.

Please feel free to stay and continue your discussion.

Hyatt, Greenway AJ, 2nd Floor PRESS RELEASE PROGRAM An RJO photographer will take your photo Sunday afternoon for a press release regarding your participation in the There’s No Business Like Show Business buying show, which we will send out after the show closes. You must supply us with the name and address of your local newspaper(s), or email addresses.

You may sign up either Saturday afternoon or Sunday morning at the show registration desk for a time to have your photograph taken. RJO provides this service free of charge.

1 – 3 p.m.

Convention Center, Hall D

ISRAEL PERSONALIZED DVD FILMING If you have a strong interest or have confirmed travel for the upcoming Israel Experience in October 2014, this is your chance to have a professional, personalized DVD video loop made for your store.

2 – 5 p.m.

Convention Center, Room 103C HAPPY HOUR Happy Hour will be held on the buying floor during the last 90 minutes of Sunday’s sales hours. Come relax, stock up and take the opportunity to share your latest discoveries with other members.

4:30 – 6 p.m.

Convention Center, Hall D

MONDAY ROUNDTABLE DISCUSSIONS AND CONTINENTAL BREAKFAST “Sharing the Best of Your Minneapolis Experience” Facilitated by Mary Peterson, CEO Just one great idea can make a Show Experience, and that idea may have come to you in a seminar, on the show floor, in

conversation with other jewelers, talking with an old friend or a new one. Let’s share the best of the RJO Minneapolis experience so you can learn which one great idea really spoke to each of your peers and what they plan to do with it.

Yes, Mary will be asking you how you want to turn your great idea into a plan, a strategy, a policy, or a promotion in your business.

Breakfast: 8 a.m.

Hyatt, Greenway A-C/H-J, 2nd Floor Panel Discussions: 8:30 – 9:30 a.m.

FAREWELL EVENT Monday evening’s cocktail reception will be held on the showroom floor during the last hour of buying. Appetizers and beverages will be located throughout the showroom, giving you the ability to mingle, snack and browse merchandise.

The RJO Big Cash Giveaway also will be occurring, so listen for your number(s) to be called.

2 – 3 p.m.

Convention Center, Hall D

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Educational Seminars 8:30 – 10:20 a.m.

Community ROI – Turning Customers into Your Advocates with Social Media Ben Peterson and Samantha Peterson In social media, it’s easy for businesses to get left behind in the world of instant connections, updates and breaking news. Learn in this session which social media outlets work best for your business. Whether it’s making your Facebook page more enticing or integrating Twitter and Instagram into your marketing tools, you’ll learn how to balance your business/community/ personal information. In addition, Ben and Samantha will meet personally with jewelers interested in better understanding why updating, monitoring and replying quickly to customers through social media is important.

8:30 – 9:20 a.m.

Passing Your Business to the Next Generation Chuck Frey, Charles Frey & Co. Turning over your business works best when there is a total buyout or some other no-strings attached transfer to the next generation. That’s not always possible. Charles Frey & Co. has worked with many retail jewelers with transition sales and strategies. The key is to provide for the financial needs of the selling generation and for the fiscal needs of the business going forward.

Three considerations: how to agree on the price, how to structure the buyout or transfer, and how to fund the process and present it to the public.

A Q/A session will help you with your specific situation.

Effective Leadership and Productive Management: Being the Best for Your Team Kate Peterson, Performance Concepts Are you a “resonant leader”? Are you someone who inspires and gets results, capable of leading your team through the shifting terrain of an uncertain age?

We all know what effective leaders do. They set strategy; they motivate; they create a mission; they build a culture. We also know that in reality, however, the leader’s singular job is to get results.

But how? The mystery of what leaders can and ought to do in order to spark the best performance from their people is age-old. The resonant leader knows that the processes associated with their essential tasks – setting direction, aligning people, and motivating – have evolved dramatically in recent times.

In this seminar, you’ll learn how to build the skills and characteristics you need to be a resonant leader. You’ll take away practical suggestions that will help you create an inspiring vision, and energize people to support and work toward your goals. (This session is repeated at 11:30 a.m. – 12:20 p.m.)

Informed Choices for Business – Re: The Affordable Care Act Ken Deason, Federated Insurance Co. Business owners like you are scratching their heads about rising premium rates, inflated medical costs, millions of plan options, along with the new and revised legislation to the Affordable Care Act. Learn what we know today about the Patient Protection and Affordable Care Act and what it means to you as a business owner. We’ll review the reasons behind increased costs and how Federated Insurance Company and other insurers are responding to these challenges. When you are better informed, you make better choices in purchasing health insurance as we all wrestle with the future of this important benefit, or whether our business should even continue to offer it.

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Educational Seminars 9:30 – 10:20 a.m.

Financial Management of Your Family-Owned Business Joe McCarragher, McGladrey & Pullen Joe McCarragher discusses financial management when you own and manage your business. He will focus on knowing your tax structure; understanding your accounting reports; hiring, compensating and general management of staff as part of the financial picture; and succession planning. The session will include an open forum tax deduction discussion. In his practice, Joe has a concentration in local owner-managed businesses and health care physician groups. Joe partners with his clients, such as RJO, to advise them in corporate and personal taxation, tax planning, financial statement review, entity selection, organizational structure and general business advisory services.

Winning Unusually (or What’s Chocolate Got to Do with It?) Ellen Hertz, Max’s For 2013–2014, Max’s was named a Top Ten Designer Retailer by JCK Design Center. In 2011, Max’s was named America’s top Small Cool Store by Instore magazine. People describe Max’s as a great jewelry store, a candy store, a gift store, that chocolate place, a concept store, and the “I’m Sorry, Honey” store. Store owner Ellen Hertz thinks of Max’s as a jewelry store more than anything else, but knows customers might be more tempted by the beautiful hand-blown glass pieces and gift items, or the unique chocolates – bars, caramels, truffles, toffee and more – all made by chocolatiers from around the world. “Either way, it is my hope that you’ll find something that you love, as I’ve hand-selected everything in the store from artisans who I think represent the best in terms of design, craftsmanship and quality.”

Myths and Magic of the New Media – What you can and can’t do; what you can and can’t expect from online marketing Jim Ackerman, Ascend Marketing The pundits would have you believe that Internet marketing–whether through your website, email, social media or mobile–is the great panacea for marketing success. Well, if that’s true, why isn’t everybody who is online rich? Truth is, the New Media still are just that. Media. There are no magic pills, but they can be incredibly powerful marketing tools, to be wielded with profit-proven marketing principles and strategies. In this session, see all the myths debunked and blown away, and discover the real strengths of online marketing, the pitfalls to avoid and the opportunities to exploit.

10:30 – 11:20 a.m.

Increase Your Sales 10 Percent with Special Events Roxana Lucas and Nick Failla, Collected Concepts Special events should account for 10 – 20 percent of your annual sales, according to Collected Concepts presenters Roxana Lucas and Nick Failla.

Are your events getting the results you want? If not, attend this seminar to learn how to plan, promote, and implement special events, with a focused look at how to use social media. Special events drive sales and profits. And most important for the long-term, they are a powerful tool for increasing market share.

Safe and Secure the Intelligence Way Deborah Pierce and Patti Weber, Pierce-Weber Partnership Deborah Pierce is a retired FBI Special Agent. Patti Weber is a 31-year veteran of the CIA’s National Clandestine Service. Together, they launched a partnership based in Minnesota to share security tips based on their combined 51 years in law enforcement and intelligence. Learn what to do if you are being followed, how to travel more securely abroad, and work and live more safely here in the U.S. Even though you are in the jewelry industry, you don’t have to be a choice target.

Mistakes I Have Made as a Retailer and What I’ve Learned from Them Barbara Hight-Randall, Hight & Randall, Personal Jeweler Many RJO members recall Barbara Hight from her days representing the Diamond Promotion Service. Others may remember that Barbara was a GIA instructor. With that great background, you might think she would have been error free when she and her husband Randy Randall went into the retail business together in Rochester, MN. She says that is NOT the case, that she’s made plenty of mistakes, and that she’s ready to help others learn from them.

Join us for this very specific session intended to help you take a bypass in the School of Hard Knocks.

Mobile Message Marketing Brad Simon, internet4jewelers Mobile cellphone usage has exploded! Everywhere you turn someone is texting or using their mobile device to access the Internet. Discover how to tap into this dynamic new media to market your jewelry store and communicate with consumers. Learn how to easily create and implement mobile campaigns such as text-to-win, and mobile coupons. Email open rates have dropped dramatically, and Facebook reach is declining. It is crucial for your business success today to develop an active mobile list to communicate with your clients and potential customers. In addition, strict new laws have been enacted regarding mobile advertising. Learn what you need to know to remain mobile compliant.

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Educational Seminars 11:30 a.m. – 12:20 p.m.

Make Your Jewelry Photos Work for Your Business Jim Grot, Grot Imaging Studio While new cameras, including cellphone cameras, make photography somewhat easier, jewelry photography remains the hardest kind of photography for both amateurs and professionals. There are, however, some tips this professional is willing to share which can help you make your photos work in your business. If you use a camera, bring it. If you use your cellphone, bring it. Learn about settings, simple lighting tips and more in this session.

Positive Discipline Can Transform Your Business Brigadier General Steve Ritchie The only USAF fighter pilot ace since the Korean War and probably America’s last Ace always understood that his successful missions were due to the dedication, expertise and effort of many other individuals and disciplines.

In this session, learn how integrity, preparation, communication and evaluation can make your team successful…. if you provide the positive discipline and leadership which will help to transform them and, subsequently, your business.

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How to Get Twice the Media Bang for Half the Media Buck Jim Ackerman, Ascend Marketing Yellow Pages? Long gone. Newspapers? Fossilizing like dinosaurs. But other traditional media are alive and well and, in some cases, performing better than ever. If you’ve been thinking you’ve got to shift all of your marketing efforts to the Internet (so much cheaper) you may have bought a bill of goods.

Truth is, traditional media often out-performs online media for generating more sales at a lower cost of acquisition. Yes, you really can discover how to double the response rates from your traditional media while you actually slash your media spend by up to half! Worth it? You’ll never know if it can work for you unless you come and see.

Educational Seminars Time

8:30 – 9:20 a.m.

Room 1

Room 2

Room 3

Community ROI – Turning Customers into Your Advocates with Social Media

Passing Your Business to the Next Generation

Effective Leadership & Informed Choices for Productive Management: Business Re: the Affordable Being the Best for Your Team Care Act

Chuck Frey, Charles Frey & Co.

Ben Peterson and Samantha Peterson

Kate Peterson, Performance Concepts

Room 4

Ken Deason, Federated Insurance Co.

(Session repeated at 11:30 a.m.)

Break

9:30 – 10:20 a.m.

Financial Management of Your Family-Owned Business

Winning Unusually (or What’s Chocolate Got to Do with It?)

Joe McCarragher, McGladrey & Pullen

Ellen Hertz, Max’s

Safe and Secure the Intelligence Way

Mistakes I Have Made as a Retailer and What I’ve Learned from Them

Myths and Magic of the New Media Jim Ackerman, Ascend Marketing

Break

Increase Your Sales 10 Percent with Special Events 10:30 – 11:20 a.m.

Roxana Lucas and Nick Failla, Collected Concepts

Deborah Pierce and Patti Weber, Pierce-Weber Partnership

Make Your Jewelry Photos Work for Your Business

Positive Discipline Can Transform Your Business

Mobile Message Marketing Brad Simon, internet4jewelers

Barbara Hight-Randall, Hight & Randall Personal Jeweler

Break

Jim Grot, Grot Imaging Studio 11:30 a.m. – 12:20 p.m.

Effective Leadership and Productive Management: Brigadier General Steve Ritchie Being the Best for Your Team Kate Peterson, Performance Concepts

How to Get Twice the Media Bang for Half the Media Buck Jim Ackerman, Ascend Marketing

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The

Idea Center

RJO IDEA CENTER ON THE SHOW FLOOR

Come to the RJO Idea Center to take a break from the buying room buzz and share ideas, brainstorm or put your feet up with fellow RJO members. This will be a great location to gather and have informal roundtable discussions. RJO will have some points-of-interest and response cards on the tables to spark some conversation. It will be open throughout buying show hours.

This designated area on the show floor will be the home to: One-on-One Social Media Training Saturday: 2 – 5 p.m. / Sunday: 10 a.m. – 4 p.m. / Monday: 9:30 a.m. – 12 p.m.

Convention Center, Hall D Beginning Social Media Users 1:1 Ben Peterson This is for all you who can barely remember your password to log into Facebook or Twitter or are still not sure what a Tweet is. This also is for those of you who have a Twitter and Facebook account – you may know how to do the basics, but you would like some more tips and skills on how to utilize these social media tools more effectively for your business.

Intermediate Social Media Users 1:1 This is for all of you who are comfortable with social media tools but would like to learn more effective ways to use social media to increase interest in your business and entice your younger customers.

Advanced Social Media Users 1:1 Samantha Peterson Samantha Peterson has used social media personally and professionally. She has not only created but grown her online business through using social media tools such as blogging, Instagram, Facebook, Pinterest and Twitter. If you want to take your business’s social media outlets to the next level, sit down with Samantha and learn ways to use social media that will help increase sales and reach customers you’ve never had before.

Chat with RJO Leadership Here is your chance to sit down and chat with RJO’s chief executive officer Mary Peterson. Bring your questions, ideas and/or concerns and Mary will be there to discuss them with you.

Saturday: 4 – 5 p.m. / Sunday: 1 – 3 p.m. / Monday: 10 – 11 a.m.

Convention Center, Hall D

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NEW RJO Idea Share Meetings: “I Learn Best from Other Jewelers” Barbara Hight-Randall, Kate Peterson and Charlotte Preston We’re trying something new this year in response to how often we hear that RJO members truly value the opportunity to learn from each other. In these professionally facilitated sessions, RJO jewelers have the opportunity to be paired with stores of a similar size to share ideas, best practices and discuss hot topics. These will be highly interactive sessions in which the participants choose the discussion topics.

While we all know you can learn something valuable from every conversation, for this evening, we’ll ask you to self-select by the number of employees in your store. Choose the phrase that comes closest to describing your business.

• “Just the two of us and the part-timer” • “There are eight in the store altogether” • “Full time employees of 12 or more” NOTE: Participants must indicate an employee phrase on the registration form to attend this session. RJO will use this information to assign your room.

Friday Check In: 6:30 p.m. / Meeting: 7 – 8:30 p.m.

Hyatt, 2nd Floor

The Idea Center Schedule LEARN FROM OTHER TOP INDUSTRY PROFESSIONALS

Many of the RJO seminar presenters have made themselves available in the Idea Center for one-on-one training and individual discussions. Be sure to review the schedule below to take advantage of all the topics offered.

Saturday, August 16 Time

Presenter

Title

2 – 5 p.m.

Ben Peterson, Samantha Peterson

Social Media Training: Beginners/Intermediate/Advanced

2 – 5 p.m.

Kate Peterson

Sales Training & Hiring

4 – 5 p.m.

Mary Peterson

Chat with the RJO Leadership

4 – 6 p.m.

Brigadier General Steve Ritchie

Leadership

4 – 6 p.m.

David Geller

All Things Shop/Bench/Pricing

4 – 6 p.m.

Barbara Hight-Randall

Mistakes and Lessons at Retail

4 – 6 p.m.

Jim Ackerman, Paul Furse

Marketing

Time

Presenter

Title

10 a.m. – 4 p.m.

Ben Peterson, Samantha Peterson

Social Media Training: Beginners/Intermediate/Advanced

10 a.m. – 12 p.m.

Jim Ackerman, Paul Furse

Marketing

10 a.m. – 12 p.m.

Charlotte Preston

Multigenerations in One Store

10 a.m. – 12 p.m.

Kate Peterson

Sales Training & Hiring

1 – 3 p.m.

Joe McCarragher

Business and Taxes

1 – 3 p.m.

Mary Peterson

Chat with the RJO Leadership

1 – 5 p.m.

Kate Peterson

Sales Training & Hiring

3 – 5 p.m.

Jim Ackerman, Paul Furse

Marketing

3 – 5 p.m.

Nick Failla, Roxana Lucas

Special Events

Time

Presenter

Title

9:30 a.m. – 12 p.m.

Ben Peterson, Samantha Peterson

Social Media Training: Beginners/Intermediate/Advanced

10 – 11 a.m.

Mary Peterson

Chat with the RJO Leadership

10 a.m. – 12 p.m.

Kate Peterson

Sales Training & Hiring

10 a.m. – 12 p.m.

Jim Ackerman, Paul Furse

Marketing

Sunday, August 17

Monday, August 18

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The

Minneapolis Travel Guide

RJO/AMERICAN AIRLINES DISCOUNT

Once again, we’re teaming with American Airlines to give you a 5 percent discount on your flight to the buying show. The valid travel dates for this discount are August 11 – 22, 2014. Access American’s fares and apply the discount by going to www.aa.com to book your flight. Place the promotion code A4684AZ in the promotion code box and your discount will be calculated automatically.

You also can call 800-433-1790 to book your flight using code A4684AZ when you call. Please note there is a reservation service charge of $25 for all tickets ordered over the telephone.

This special discount is valid for any applicable published fares listed for American Airlines, American Eagle and American Connection.

Light Rail Transit: Light Rail stations are available at both terminals.

Trains run every 10 minutes during peak hours and typically every 10 –15 minutes at other times of the day. From the airport, trains can take you to downtown Minneapolis in about 25 minutes.

AIRPORT

Three-letter code: MSP

HOTEL PARKING

ADDRESS Terminal 2: Humphrey 7150 Humphrey Drive Minneapolis, MN 55450

The airport is located just 13 miles or 20 minutes from our host hotel.

AIRPORT TRANSPORTATION

Taxi Service from MSP: Terminal 1 taxi service is accessible via the Tram Level (Level T).

Signs will direct you one level up to the taxi starter booth where airport staff will assist you in obtaining a taxi.

Terminal 2 taxi service is available at the Ground Transportation Center, located on the ground floor level of the purple parking ramp directly across from the terminal building.

Fares range between $39-$49 to downtown Minneapolis.

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Advance reservations are highly recommended and anticipate your fare to the hotel to be in the range of $16 for one-way or $28 for roundtrip. To make your reservations, visit www.supershuttle.com or call 800-BLUE VAN / 800-258-3826.

Fares for adults range from $1.75 - $2.25 per person depending on time of travel.

Reduced fees are available, and children under 5 are free. For more information visit www.metrotransit.org/light-rail.

Full Name: Minneapolis–St. Paul International/ World-Chamberlain Airport

Terminal 1: Lindbergh 4300 Glumack Drive St. Paul, MN 55111

Shared Ride Service: Shared ride service to and from the airport is available from SuperShuttle. Ticket counters are located in the Terminal 1 – Lindbergh Ground Transportation Atrium, accessible via the terminal’s Tram Level.

Valet Parking: $30 per 24-hour period Self-Parking: $17 per 24-hour period.

Includes in/out privileges.

Optional Activities FRIDAY MALL OF AMERICA SCAVENGER HUNT AND SEA LIFE AQUARIUM WALK-THROUGH Head down to Dick’s Last Resort in the Mall of America (MOA) for the ultimate competitive adventure. Test your factual knowledge of the MOA with a customized, 32-question challenge using iPads to track your answers and take pictures along the way. Strategize a plan, test your knowledge and have some fun.

After exploring the aquarium with your group, go behind the scenes and gain an exclusive look at a day in the life of an aquarist. You’ll discover medical treatments performed on rescued and rehabilitated marine life and how aquarists maintain habitats within the exhibits. Travel above the tanks to see many sea creatures up close and personal. Here you will meet animals new to the Aquarium, or others who are receiving special care.

Bus leaves the Hyatt at 12:30 p.m. Tour starts at 1 p.m. Tour ends at 4 p.m.

Bus leaves MOA at 4:15 p.m.

Cost: $62 (all inclusive) Maximum Attendees: 40 (Register early!)

MONDAY GAME DAY EXPERIENCE Enjoy a trip to Target Field, home of the Minnesota Twins. An open-air ballpark, Target Field was built in 2010 and seats 39,021. Take in a breathtaking view of the skyline from the opening of the stadium. The Minnesota Twins will be taking on the Kansas City Royals for an all-American night to remember.

Bus leaves Hyatt at 6:30 p.m. Game starts at 7:10 p.m.

Shuttle service starts at the 7th inning stretch.

Costs: $50 (all inclusive)

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Vendor Showcase ❖❖ ASHI DIAMONDS Lovebright Set in Natural Brown & White Diamonds SKUs: 13373FVPG, 96323FVPDPG, 96323FVERPG Lovebright center diamond ring, pendant and earring.

Phone: 800-622-2744 Fax: 800-275-2744 Website: AshiDiamonds.com

❖❖ BERTUCCI WATCHES A-4T Vintage Illuminated, A-2T Vintage SKUs: 13419, 12030 Phone: 866-672-6442 Fax: 866-672-8004 Website: BertucciWatches.com

❖❖ CHARLES GARNIER PARIS Nardini, Montecchio, Paolo Collection SKUs: MLC8001WZ, MLC8001YWZ, MLC8011WZ The Paolo Collection was inspired by the traditional Italian art of weaving combined with detailed design and contemporary style.

This collection is crafted in sterling silver with 18k yellow gold, 18k rose gold and rhodium finishes, and some pieces feature simulated diamond accents.

Phone: 213-892-0075 Ext. 1, 800-722-3721 Fax: 213-892-0079 Website: CharlesGarnier.com

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Vendor Showcase ❖❖ DIZEO New and Exclusive Net Bracelets Net Bracelets Net Bracelets with 18k gold over sterling and simulated diamonds.

Net Bracelets are exclusive to Dizeo.

Phone: 404-529-5777 Fax: 404-529-5799 Website: Dizeos.com

❖❖ DORA INTERNATIONAL Venetian Lace Ladies’ Diamond Anniversary Ring SKU: 541A02G This elegant ladies’ Venetian lace 4mm wide anniversary ring is set with 35 brillant cut diamonds. Diamonds are bordered by two delicate milgrain edges and a lasered lace design. The ring is .52ct. t.w.

Phone: 973-244-1344 Fax: 973-244-1345 Website: DoraRings.com

❖❖ D.W. DESIGN Silver Elegance and Eternal Elegance SKUs: SP602 (Multi), SP1142 (Heart), SP207D (Oval) D.W. Designs Silver Elegance® and Eternal EleganceTM collections feature standout styles in rhodium-finished sterling silver. These fashionable lines are perfect gifts starting at $19.99 retail and arrive gift boxed with optional displays and marketing materials available.

Phone: 800-545-5082 Fax: 877-275-8483 Website: DakotaWest.com

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Vendor Showcase ❖❖ FRANK REUBEL DESIGNS The Art of Romance Collection SKUs: R4101W, R4102W, Band- R4072W Phone: 386-761-6945 Fax: 386-761-5729 Website: FrankReubelDesigns.com

❖❖ KUO W. M. CO. Diamond Earrings and Pendant in 14k Rose Gold Year after year, customers come to expect our updated and elegant designs to provide a fresh look for their jewelry collections. Most of our distinctive styles in diamond and color stones are below $1,000 retail.

Phone: 800-833-4616 Website: KUOWM.com

❖❖ ONES WE LOVE Love Lockets SKUs: 40100, 40110 Stainless steel, crystal lockets and sterling silver mini charms allow a woman to express the times for her life.

The unique lockets are available in pendant, ring and bracelet styles. Retails $15 to $1,495.

Phone: 800-647-7017 Fax: 877-282-4103 Website: OWL-Jewelry.com

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Vendor Showcase ❖❖ MK DIAMONDS & JEWELRY MK Diamonds Trendy Collection SKUs: 30345-R (Earrings), 31635-Y (Necklace), 29741-Y (Ring) Our latest collection is a mix of trendy geometric fashion pieces that sparkle in natural white diamonds. Available in all gold colors.

Follow us on Instagram for the latest: @MKDiamondsandJewelry.

Phone: 800-624-2634 Fax: 213-629-5587 Website: MKDiamonds.com

❖❖ NORTH AMERICAN JEWELERS Dancin’ Diamonds SKU: RL2099PSSB See our entire collection of white, blue and chocolate diamonds.

Available in sterling silver, 10k and 14k gold. Purchase $3,000 of merchandise at the show and receive this Dancin’ Diamond pendant for FREE! Phone: 312-425-9000 Fax: 312-425-9900 Website: NAJewelers.com

❖❖ PHILLIP GAVRIEL BY ROYAL CHAIN GROUP Phillip Gavriel Sterling and Sapphire Woven Leather Bracelets SKUs: PGCX772, PGCX758, PGCZ760 Phillip Gavriel introduces leather for the first time to his existing and best-selling woven collection. Available in an array of colors of sapphires and sizes for men and ladies.

Phone: 212-382-3340 Fax: 212-730-7616 Website: PhillipGavriel.com

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Vendor Showcase ❖❖ SK DIAMONDS EGL-certified Bridal Set in 14k 1.5 t.w.

SKU: SKR2412 $999 for a 14k 1.5 t.w. EGL-certified diamond bridal set in SI quality GI color.

Phone: 713-977-3131 Fax: 713-977-3730 Website: SKDiamonds.com

❖❖ SIMPLY DIAMONDS Sterling Silver Heartbeat Steal Her Heart Pendant and Heartbeat Collection Pendant SKUs: PDO2001-SQ37-OZ, PD01830-W4Q37-IN The sterling silver heartbeat Steal Her Heart pendant is 1.10 ct. t.w.

The 14k heartbeat collection pendant is 1 1/3 ct. t.w.

Phone: 800-746-7062, 212-751-2575 Fax: 212-751-2660 Website: SimplyDiamondsUSA.com

❖❖ UNITED PRECIOUS METAL REFINING, INC. (UPMR) Refining Services UPMR is a full service refiner and manufacturer for gold, silver, platinum and palladium. Specializing in refining for the jewelry industry, we process everything from karat scrap to sweeps.

Phone: 800-999-FINE Fax: 716-683-5433 Website: UnitedPMR.com

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FAX FORM TO 641-792-9251

REGISTRATION DEADLINE: JULY 18

MEMBER REGISTRATION FORM Please print name of show attendee(s) below for buying floor badges. Check box if person(s) will be attending seminars. __________________________________________________ Email: _______________________________________________ __________________________________________________ Email: _______________________________________________ __________________________________________________ Email: _______________________________________________

__________________________________________________ Email: _______________________________________________ __________________________________________________ Email: _______________________________________________ Member since: _______

This is my first RJO show.

Anticipated arrival date:______________ Departure date:______________

FRIDAY, AUGUST 15 1 – 5 p.m.

David Geller Half-day Workshop ___ x $75 (first attendee) ___ x $49 (additional attendees)

# Attending

# Attending 1 p.m.

Mall of America Excursion ___ x $62

Subtotal $________

SATURDAY, AUGUST 16

# Attending

7:30 – 9 a.m.

Seminar Continental Breakfast

_________

8:30 – 10:20 a.m.

Community ROI- Turning Customers into Your Advocates with Social Media

_________

8:30 – 9:20 a.m.

Passing Your Business to the Next Generation _________ Effective Leadership and Productive Management: Being the Best for Your Team _________ Informed Choices for Business –Re: The Affordable Care Act _________ 9:30 – 10:20 a.m.

Financial Management of Your Family-owned Business Winning Unusually (or What’s Chocolate Got to Do with It?) Myths and Magic of the New Media

_________ _________

SUNDAY, AUGUST 17

# Attending

8 – 8:30 a.m. (will cease serving at 8:30 a.m.)

Member/Vendor Breakfast Vegetarian meal preferred Kosher meal preferred Gluten-free meal preferred

_________ _________ _________ _________

Subtotal $________

Golf Tournament To register for the golf tournament, complete and return the enclosed form.

8 – 9:30 a.m.

Minneapolis Experience Discussions and Breakfast

7 – 8:30 p.m.

Idea Share Meetings Just the Two of Us and the Part-Timer There are Eight in the Store Altogether Full Time Employees of 12 or More

________ ________ ________

7 – 10 p.m.

Abbott Jewelry Systems Users’ Meeting

________

# Attending 10:30 – 11:20 a.m.

Increase Your Sales 10% with Special Events Safe and Secure the Intelligence Way Mistakes I Have Made as a Retailer and What I’ve Learned from Them Mobile Message Marketing

_________ _________ _________ _________

11:30 a.m. – 12:20 p.m.

Make Your Jewelry Photos Work for Your Business _________ Positive Discipline Can Transform Your Business _________ Effective Leadership and Productive Management: Being the Best for Your Team _________ How to Get Twice the Media Bang for Half the Media Buck _________

# Attending 12:30 – 2 p.m.

Membership Meeting and Luncheon Vegetarian meal preferred Kosher meal preferred Gluten-free meal preferred

_________ _________ _________ _________

1:15 – 1:55 p.m.

Keynote Speaker: Brigadier General Steve Ritchie and Mariana Ritchie

_________

5 – 7 p.m.

Welcome Reception

_________

7:30 – 8:45 p.m.

Overseas Buying Trip Reception

_________

_________

# Attending 8 – 9:30 a.m.

Member/Vendor Roundtables

_________

Vegetarian and gluten-free options will be available on the breakfast and dinner buffets.

MONDAY, AUGUST 18

# Attending

# Attending 6:30 – 10 p.m.

Sunday Evening Gala _________ ___ x$65 (for each ticket beyond 6)* Subtotal $_________ Vegetarian meal preferred _________ Kosher meal preferred _________ Gluten-free meal preferred _________ *Please note: If you register for dinner and do not attend, you will be charged $65 per ticket for the meal ordered for you.

# Attending

________

# Attending 2 – 3 p.m.

Farewell Event

________

# Attending 7:10 p.m.

Night at the Ballpark ___ x $50

Subtotal $________

Total (if applicable) $ _____________

Please don‘t forget to make your hotel reservation at RJOMembers.com.

Fax this registration form to 641-792-9251, mail it to RJO, P.O. Box 1045, Newton, IA 50208, or register online at RJOMembers.com. If payment is necessary for seminars or activities, call RJO at 800-247-1774 with your credit card information, or mail payment with your registration. No refunds or cancellations after August 6.

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Member Registration Deadline: July 18, 2014

Member Registration