Paper & Packaging News Public Relations’ Fourth Quarter Successes Positive campaign coverage continued to accelerate during the fourth quarter of 2016. We generated over 3,000 placements and 454,000,000 impressions between October and December. Building on our earlier successes with top dailies and online news sites, in the fourth quarter, we focused on increasing earned traditional news coverage, particularly broadcast. The Paper Anniversary campaign generated over 1,350 placements and more than 91,000,000 impressions including prominent placements in Brides and Carolina Bride magazines. The holiday Happy Host campaign featuring content from Gaby Dalkin generated over 1,300 placements and more than 263,000,000 impressions. The Letters of Peace Program has generated over 300 placements with more than 95,000,000 impressions. The visually compelling content of the Happy Host and Letters of Peace programs generated 222 broadcast placements with over 7,300,000 impressions.
Q4 Media Coverage Highlights Media Outlet
Headlines Paper boosts productivity (Page 4) Board, not bored (Page 5-6) A Chat with David Tutera (Page 7) Building Better Box (Page 8-9) Next with Kyle Clark: Interview with Heather Egeland (Broadcast) Interview with Jodee Blanco (Broadcast) 7 easy holiday party hacks for food and decorations (Broadcast) Interview with Cliff Molak (Broadcast) Letters of Peace help connect mass shooting survivors (Online) Midday Fix: ‘Please Stop Laughing at Me’ author Jodee Blanco (Online) 7 easy holiday hacks for food and decorations (Online) Brother of cyberbullying victim writes open letter about loss, cyber abuse (Online) Brother of bullied teen writes open letter about loss, cyber abuse (Online) Inspirational Messages to ‘Letters of Peace’ (Online) Board not bored: Strategy games showing climbing sales, family engagement (Online) The Wedding Trends to Ditch in 2017 (Online) 1