October 20-22, 2023
Mount Allison University

E V E N T
P A C K A G E
October 20-22, 2023
Mount Allison University
E V E N T
P A C K A G E
The Business of the Arts workshop is hosted by the Ron Joyce Centre for Business Studies/Dept of Commerce at Mount Allison University. This year the workshop will be opened up to students from across the Atlantic Provinces, plus the Maple League Universities
Since 2016, the RJCBS/DOC has hosted in-house workshops for MtA students focused on the interdisciplinary nature of our school. Now that the pandemic is generally behind us, we are excited to host our first intercollegiate workshop. We hope to provide a fun, engaging workshop and competition, developing students’ entrepreneurial skills.
From Friday, October 20 to Sunday, October 22, 2023 participants will go through the steps of creating a start-up venture within the arts and culture sector. From idea generation to pitching the business, students will work in groups through guided workshops, panel discussions, and guest speakers. By the end of the workshop, groups will have developed an artistic entrepreneurial venture and compete against others to win cash prizes.
Participants will leave the workshop having made new connections, developed new skills, and expanded upon their learning. And then there are the prizes. Cash prizes for top 3 winners, PLUS a chance to win a scholarship to the Masters of Business Creation program at the University of Utah’s David Eccles School of Business!
FRIDAY PM
5PM Welcome to Participants
5:30 “Art in the Business World” Panel Discussion
6:15 Dinner at Jennings
7:30 Entering the Entrepreneur mindset
Troy d’Ambrosio (University of Utah)
SATURDAY AM
9AMThe Lean Canvas
10:30 Work Period Product development
11:30 Lunch at Jennings
SATURDAY PM
1PM Funding your Dream Budgeting Workshop
2 Branding/ Marketing your product
3:30 Work Period
5 Dinner at Jennings
6 Sustainability
6:30 Work period (practice your pitch)
8 Bonfire/Chat
Support has been gratefully received from the following sponsors:
SUNDAY
9AMWork period
11 Talk on Entrepreneurship
Lunch at Jennings
1:30 Pitch your business!
4 Closing remarks
Registration opens August 14, 2023
Scan the QR Code to register
Students from arts programs across the Maritime Provinces will be working together sharing their passions.
Hands-on work with the knowledge from the workshops, with the help of student mentors.
Our weekend will close with a pitch competition, with a chance to win funding for your project, AND a potential scholarship to the MBC program at the University of Utah.
This workshop will hopefully ignite that spark and show that entrepreneurship is where it’s at!
3 days 50 delegates 10 schools