Creative ads UNICEF Indonesia
UNICEF Indonesia is one of over 190 national offices of the United Nations Children’s Fund. As one of the first UNICEF offices established in Asia, UNICEF Indonesia has been on the ground since 1948 to uphold the rights of children in the vast archipelago, including their right to education, healthcare, and protection from abuse and exploitation.
Deliver monthly campaign on digital media creative ads on Meta, Tiktok, websites, landing page.
Every day the audience experiences challenges or obstacles that must be faced, until finally complaining. Complaining is normal, the important thing is to dare to continue!
At SOBI SAMBAT, followers can join and share on Paramex social media according to the topic raised, some interesting stories will receive prizes and will be supported by media aggregators.
Shows 4 characters who have different characteristics as a representation of the persona of each Paramex product, so that the story of each persona can represent the audience.
The four characters will show various situations that are interconnected, even though there are challenges in their activities they still “Berani Lanjut Maksimal”.
Celebrating the “Sumpah Pemuda” with a different point of view.
Paramex sees that the spirit of the “Sumpah Pemuda” can be interpreted differently and closer to our audience today, namely the meaning of the “Sumpah Pemuda” which embodies freedom in expressing oneself.
This spirit is in line with the communication message brought by Paramex, namely “Berani Lanjut” in creativity ranging from art to fashion which can inspire the younger generation without being burdened by expectations either from themselves or the surrounding environment.
Alipjon brings the spirit of the “Sumpah Pemuda” for young Indonesians as one of the icons who dare to express themselves and let go of boundaries and the burden of expectations in the fields of art and fashion.
Winner post & Merch
Submissions
Achieve 818,42% from KPI
Curated into the best 10 into the top 3, and the final result with 1st winner get the prize and also printed as merch.
2024 Key Visual
Paramex has the main communication, called “Welcome Pain! Berani Hadapi Nyeri”. This communication must be able to be transmitted to social media, how to implement it according to the determined target audience.
In this 2024 Proposal, we should review and proposed the new communication strategy to deliver as the Umbrella Communication which can represent all variant products owned by Paramex, to be communicated from brand assets and also its support such as community.
The term “To The Max” resonates seamlessly with the Gen Z and Millennial audience, enhancing relatability, especially within urban demographics.
In alignment with the brand name Paramex, the rhythmic connection (Paramex to the max) reinforces our commitment to being the paramount choice in pain relief solutions, allowing us to truly own the concept of maximum effectiveness.
MAXIMALISME also can be read as a MAXIMAL is ME, an umbrella campaign where we invite the audience to do more than they are usually doing.
We send the message by collaborating with communities. Targeting their audience and afterwards held a digital activity to connect deeper to them .
The Concept:
we have the opportunity to engage with wider audience and similar interest in participating in the “Digital Graffiti Challenge.”
Community Approach & Product Relevancy:
Throughout the creative process, artists often encounter challenges such headache and creative blocks. Paramex extends an invitation to the audience to elevate their creative endeavors by channeling their enthusiasm and passion into a masterpiece.
Paramex is committed to being a constant companion, providing support in all artistic pursuits, even in the face of discomfort.
Gardu House is one of the initiator of Graffiti Community in Indonesia and making them one of the biggest community collaborates up with lots of brands and events, giving their members opportunities to be creative. This matches #AktifToTheMax because they encourage their members to express themselves on their daily tasks.
Winner Announcement Post
Link Video
We utilize the excitement of the event even after its done.
By aligning our monthly MAXIMALISME community with boxing community. Starting with bridging content, and also MAXIMALISME content with boxing community.
All of our contents above will talk about boxing in general, HSS event and boxing community.
By highlighting content not far after the event we will be able to ride the wave and bring the excitement to our content and account .
JOURNEY
The Concept:
Grabbing new audience through a running community. Using their preferred tracker where it can show the route of the runner. We ask the people in the community to draw unique runs and post it in their social media in exchange for a prize.
Community Approach & Product Relevancy:
Nowadays, people love running. Having a muscle ache limit them from doing what they love. Paramex present as a solution to help them rest without pain to then continue doing what they love maximally.
Paramex is committed to being a constant companion, providing support in all activities the audience’s love.
Submissions
Achieve 131,06% from KPI
From more than 502 submissions, 2 winners were selected who received corkcicle and airpods prizes. We use amplify collaboration the campaign with community called R.I.O.T.
Social Media FKS Superior
Superior was first introduced in Indonesia in 1992. Has been trusted for more than 30 years, Superior become the secret of Indonesian food deliciousness.
Superior has reached more than 200 cities throughout Indonesia with wide range of products, including dry noodle, white noodle, rice noodle. There will be more to come. Superior enables everyone to create best dishes, just like a professional chef.
In 2025, Superior wants to to increase the awareness and brand presence in the digital platform. Superior also wants to create trial demand to their target market :
- Culinary business/Food Services
- Moms as a decision maker in the family
With the communication of #WaktunyaJadiSuperior, we would like to underline the unique value propositions of Superior products, emphasizing quality, convenience, and taste.
Digital Creative Ads
Cooler
In Indonesia itself, Hitachi is not an unfamiliar brand. Several Hitachi products available in Indonesia include AC (air conditionin
Focus on delivering digital creative ads. The objectives are to increase awareness, and consideration, and increase sales for specific target audiences.
Social Media Mandiri Jogja Marathon
This well-known running racing event, which is much awaited by runners, attended by 8,000 participants from 18 countries. Carrying the concept of sports tourism, the Mandiri Jogja Marathon offers a beautiful but still challenging route.
Deliver social media maintenance and live report event coverage.
Kokiku is an Indonesian production, hand-crafted with passion and bursting with great visuals. Not only do we share authentic & modern Indonesian food recipes, but also Asian and Western dishes with easy-to-follow recipes and guides.
Indonesia Gaming Awards 2020
Brand Identity
This is the final project of rebranding for Jakarta Drum School.
Jakarta drum school (JDS) is the first place for tutoring in Jakarta that only specific teaches drum instruments. It was founded in 2005.
Music Project
“ease” is one of my music projects that there are some people involved in helping and filling one another in arranging audio variations. Formed and started the road in 2015, raised every day topics that can be related & found every human being.
list of clients that I have handled
Video production
