Podcasting Market Size & Share 2032 [PDF]

Podcasting Market Size & Share | Global IndustryAnalysis

KEY MARKET INSIGHTS

• The global Podcasting Market size was worth around USD 15.54 billion in 2022 and is anticipated to grow to around USD 124.78 billion by 2032 at a CAGR of around 26% between 2023 and 2032.

• Podcasting is gaining more influence, and as more people embrace it, there is increased research data, testing, and analytics that are being used to improve the podcast experience. With its accessibility during travel times and ability to be used while multitasking, podcasting provides a more personal level of interaction with the target audience, which drives the market's expansion. The podcasting market is accelerating owing to several factors, which include increasing use of the internet, smart devices, and digital streaming platforms. R&D investments in the field, infotainmentbased programs, and advanced network connectivity entities such as 5G are creating lucrative opportunities for the market.

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Increasing Penetration of the Internet and Smartphones to Boost the Market Growth

KEY INDUSTRY DEVELOPMENTS:

In March 2023: Audidia Inc. developed a proprietary artificial intelligence platform for the development of audio and innovative podcast technologies and has launched a podcast listening feature in the iOS version of its flagship mobile app, fader.

In February 2023: Urban One Inc. launched the new Urban One Podcast Network which expands the extensive audio entertainment capabilities to both BIPOC audiences and advertisers seeking to authentically and culturally engage with the Black community.

In November 2022: Spotify launched video podcasts in Saudi Arabia and continues to develop audio formats, interactive, and unique listening experiences. This new feature allows content creators to express themselves through visual storytelling and connect with a global audience and provides audiences to use the video playback feature to switch between active viewing and passive listening, with the video in the background.

KEY INDUSTRY PLAYERS

• com, Inc.

• Auddia Inc.

• Blubrry Podcasting

• iHeartMedia Inc.

• Liberated Syndication (Libsyn)

• Oracle Corporation

• Sirius XM Radio Inc.

• Spotify

• TuneIn, Inc.

• Urban One, Inc.

REGIONALINSIGHTS

• The podcasting market in North America is expected to maintain its dominance owing to its mature audience base and rapid adoption of new technology. The market across U.S. and Canada is also expanding in audience size and engagement, with publishers focusing on improving their ad services, and companies implementing the audio-on-demand podcast strategy within their platforms.

• The demand for cost-effective platforms is expected to increase with the growing urban population, which is boosting market growth.

North America Europe Asia Pacific Latin America MEA

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