Riverdale School District Brand Guide (updated 2015)

RIVERDALE Brand Guide

2

CONTENTS

3 – 5

LOGO USAGE

6 – 7

ATHLETIC MASCOT LOGOS

8 COLOR 9 – 10 FONTS 11 TAGLINE 12 – 13

GRADE SCHOOL COLLATERAL

14 – 15

HIGH SCHOOL COLLATERAL

16

COLLATERAL APPLICABLE TO BOTH SCHOOLS

17

SPIRIT WEAR - GRADE SCHOOL

18

SPIRIT WEAR - HIGH SCHOOL

19 STATIONERY

3

LOGO USAGE

Logo lock-up (vertical) Preferred use.

Logo lock-up (horizontal) To be used only if layout doesn’t allow for vertical logo.

Wordmark To be used when logo icon or athletic mascot is used elsewhere in document or design.

Logo “R” icon To be used internally to denote one school or another without wordmark, or in spirit wear.

General wordmark To be used when both schools are being presented in one collateral piece, for internal use, and for spirit wear.

District seal and wordmark The Riverdale District seal should be used for official documents.

The Riverdale District wordmark should be used for less formal collateral and communications purposes generated by the district office.

4

LOGO USAGE

Reverse logo treatments Preference is to use reverse logos on blue or black background.

Grade School

High School

General

District

5

LOGO USAGE

Logo spacing and size requirements

Logo lock-up Minimum size: 1.25” width Clear space: minimum area equal to the height of the logo type.

Logo “R” icon and Wordmark Minimum size: 1.25” width Clear space: minimum area equal to the height of the “R” and in the case of the wordmark – the width shown.

Riverdale School District seal and wordmark Seal Minimum size: 1” diameter Clear space: area equal to the radius of the inner circle of the seal.

Wordmark Minimum size: 1.25” width Clear space: minimum area equal to the height of the “R” and in the case of the wordmark – the width shown.

6

ATHLETIC MASCOT LOGOS – FALCONS (GRADE SCHOOL)

Four color version

PMS 654

PMS 2985

RGB 0, 58, 112 CMYK 100, 71, 10, 47

RGB 91, 194, 231 CMYK 60, 0, 3, 0

PMS 2935

PMS Pantone Yellow

RGB 0, 87, 184 CMYK 100, 52, 0, 0

RGB 254, 221, 0 CMYK 0, 1, 100, 0

Type pairings

One color version

PMS 654 RGB 0, 58, 112 CMYK 100, 71, 10, 47

Reverse

Note: Athletic mascots should be used with Riverdale wordmarks.

Avoid using mascot logos with ‘R’ logos.

7

ATHLETIC MASCOT LOGOS – MAVERICKS (HIGH SCHOOL)

Two color version

PMS 654

PMS 429

RGB 0, 58, 112 CMYK 100, 71, 10, 47

RGB 162, 170, 173 CMYK 21, 11, 9, 23

Type pairings

One color version

PMS 654 RGB 0, 58, 112 CMYK 100, 71, 10, 47

Reverse

Note: Athletic mascots should be used with Riverdale wordmarks.

Avoid using mascot logos with ‘R’ logos.

8

COLOR

Primary Riverdale color (Common to all collateral)

PMS 654 RGB 0, 58, 112 CMYK 100, 71, 10, 47 HTML #003A70 Secondary accent colors Grade school collateral

High school collateral

Collateral applicable to both schools (Colors should be used together for joint collateral)

PMS 376

PMS 2985

PMS 376

PMS 2985

RGB 132, 189, 0 CMYK 54, 0, 100, 0 HTML #84bd00

RGB 91, 194, 231 CMYK 60, 0, 3, 0 HTML #5bc2e7

RGB 132, 189, 0 CMYK 54, 0, 100, 0 HTML #84bd00

RGB 91, 194, 231 CMYK 60, 0, 3, 0 HTML #5bc2e7

9

FONTS

Font library (Grade School, High School and District communications) Primary font

Alternative font (if Myriad is unavailable)

Secondary font for blocks of text longer than 125 words – booklets and brochures

Riverdale logo font For Riverdale logotype and use with athletic mascot logos for spirit wear

10

FONTS

Informal fonts

Black Jack, Matt B and SF Slapstick Comic are all fonts to be used to distinguish a special event, for signage, or for headings in print. They are to be used with discretion and not to be used on all Riverdale communications.

Their informal nature does not make them good choices for any sort of formal communication.

11

TAGLINE

To be used in advertising and promotional collateral and paired with logo and set in Myriad italic.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

12

GRADE SCHOOL COLLATERAL

Advertising and fliers

We’d like to meet you!

We’d like to meet you!

Info Day

Rovit siminctem

Rovit siminctem

Info Day

Nihicat estrunt eicit molor andi aut Molor danihic to

Sunday, Nov. 15 Program starts at 1 p.m.

RIVERDALE Grade School provides an exceptional, academically rigorous and comprehensive K-8 program with a commitment to keeping performing and visual arts, second language, and physical education part of the core curriculum.

Rovit, siminctem restior ectempe rcipsam, tem us consequi.

Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.

Rovit, siminctem restior ectempe rcipsam, tem us consequi.

Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.

RIVERDALE Grade School provides an exceptional, academically rigorous and comprehensive K-8 program with a commitment to keeping performing and visual arts, second language, and physical education part of the core curriculum.

Our engaging faculty, small class size, and friendly students and parents make this community everything that it is – an exciting energetic place where your child will be challenged intellectually and welcomed for who they are.

Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.

Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.

Our engaging faculty, small class size, and friendly students and parents make this community everything that it is – an exciting energetic place where your child will be challenged intellectually and welcomed for who they are.

Teaching students to be thoughtful in their education,

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Sunday, Nov. 15 Program starts at 1 p.m.

Nihicat estrunt eicit molor andi aut Molor danihic to

about each other, and for their community.

Register today at www.riverdaleschool.com

503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219

Register today at www.riverdaleschool.com

503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219

Brochures

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Register today at www.riverdaleschool.com

503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219

Teaching students to be thoughtful in their education, about each other, and for their community.

Register today at www.riverdaleschool.com

503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219

13

GRADE SCHOOL COLLATERAL

Banners and signage

Join us for an

Join us for an

INFO DAY

INFO DAY

March 24th • 1-3 p.m.

March 24th • 1-3 p.m.

Lorum Dolor Set Porrum

Lorum Dolor Set Porrum Lorum Ipsum Dolor

Web advertising

Lorum Ipsum Dolor

Join us for an

INFO DAY

Join us for an

INFO DAY

click for details

Email and blog banners

click for details

14

HIGH SCHOOL COLLATERAL

Advertising and fliers

We’d like to meet you!

We’d like to meet you!

Info Day

Rovit siminctem

Rovit siminctem Nihicat estrunt eicit molor andi aut Molor danihic to

Sunday, Nov. 15 Program starts at 1 p.m.

Rovit, siminctem restior ectempe rcipsam, tem us consequi.

Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.

Rovit, siminctem restior ectempe rcipsam, tem us consequi.

Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.

Rovit, siminctem restior ectempe rcipsam, tem us consequi.

Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.

Rovit, siminctem restior ectempe rcipsam, tem us consequi.

Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.

Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.

Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.

Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.

Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Sunday, Nov. 15 Program starts at 1 p.m.

Nihicat estrunt eicit molor andi aut Molor danihic to

Register today at www.riverdaleschool.com

503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219

Register today at www.riverdaleschool.com

503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219

Nequia site voles alit ut quo volor mod volorem.

Brochures

Teaching students to be thoughtful in their education, about each other, and for their community.

Teaching students to be thoughtful in their education, about each other, and for their community.

Register today at www.riverdaleschool.com

503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219

Info Day

Register today at www.riverdaleschool.com

503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219

15

HIGH SCHOOL COLLATERAL

Banners and signage

Join us for an

Join us for an

INFO DAY

INFO DAY

March 24th • 1-3 p.m.

March 24th • 1-3 p.m.

Lorum Dolor Set Porrum

Lorum Dolor Set Porrum Lorum Ipsum Dolor

Web advertising

Lorum Ipsum Dolor

Join us for an

INFO DAY Join us for an

INFO DAY

click for details

Email and blog banners

click for details

16

COLLATERAL APPLICABLE TO BOTH SCHOOLS

Advertising and fliers Inspiring passionate learners Grades K-8

Teaching students to be thoughtful in their education, about each other, and for their community.

Inspiring passionate learners Grades K-8

Fici quam voloreperum quo te volor res sus dolorporem atusciEx eicatemos prorro tem qui inullupta doluptatem.

Est, quiam re sit aut aliquo quo estis solest eaquassitium sinvell oreribus, id quibus explabo.

We’d like to meet you!

Grades 9-12

Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt et voluptae dolum imi, sent eturio qui in reium sedi corrum doluptatur? Fersper orendust.

Teaching students to be thoughtful in their education, about each other, and for their community.

Inspiring passionate learners Grades K-8

Fici quam voloreperum quo te volor res sus dolorporem atusciEx eicatemos prorro tem qui inullupta doluptatem.

Est, quiam re sit aut aliquo quo estis solest eaquassitium sinvell oreribus, id quibus explabo.

Teaching students to be thoughtful in their education, about each other, and for their community.

Inspiring passionate learners Grades K-8 Fici quam voloreperum quo te volor res sus dolorporem atuscix temeicatemos prorro qui doluptatem.

Grades 9-12 Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt ae dolum imi, sent eturio qui in reium doluptatur.

Teaching students to be thoughtful in their education, about each other, and for their community.

We’d like to meet you!

503-262-4847 • www.riverdaleschool.com

Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR

Inspiring passionate learners K-12

Inspiring passionate learners

We’d like to meet you!

click for details

Email and blog banners

We’d like to meet you!

We’d like to meet you!

Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt ae dolum imi, sent eturio qui in reium doluptatur? Fersper orendust volore, quasped utesto quam que voloresed.

Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt et voluptae dolum imi, sent eturio qui in reium sedi corrum doluptatur? Fersper orendust volore, quasped utesto quam que voloresed.

503-262-4847 • www.riverdaleschool.com

K-12

Grades 9-12

Grades 9-12

Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR

Web advertising

Fici quam voloreperum quo te volor res sus dolorporem atuscix tem eicatemos prorro qui doluptatem.

Est, quiam re sit aut aliquo sinvell oreribus, id quibus explabo.

click for details

503-262-4847 • www.riverdaleschool.com

Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR

503-262-4847 • www.riverdaleschool.com

Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR

17

SPIRIT WEAR – FALCONS (GRADE SCHOOL)

Select either athletic mascot or logo “R” icon to pair with Riverdale font – Pirulen.

18

SPIRIT WEAR – MAVERICKS (HIGH SCHOOL)

Select either athletic mascot or logo “R” icon to pair with Riverdale font – Pirulen.

19

STATIONERY

Grade School

High School

District

Letterhead

11733 SW Breyman Ave. • Portland, OR 97219 • Phone: 503-262-4842 • Fax: 503-262-4843 • www.riverdaleschool.com

9727 SW Terwilliger Blvd. • Portland, OR 97219 • Phone: 503-262-4844 • Fax: 503-262-4845 • www.riverdaleschool.com

11733 SW Breyman Ave. • Portland, OR 97219 • Phone: 503-262-4840 • Fax: 503-262-4841 • wwww.riverdaleschool.com

Business Cards RIVERDALE First Last Title 503-262-4842 phone 503-262-4843 fax name@riverdale.k12.or.us

RIVERDALE

RIVERDALE

First Last Title

First Last Title RIVERDALE GRADE SCHOOL 11733 SW Breyman Avenue Portland, OR 97219

SCHOOL DISTRICT 51J

503-262-4844 phone 503-262-4845 fax name@riverdale.k12.or.us

RIVERDALE HIGH SCHOOL 9727 SW Terwilliger Blvd.

Portland, OR 97219

SCHOOL DISTRICT 51J

503-262-4840 phone 503-262-4841 fax name@riverdale.k12.or.us

11733 SW Breyman Ave. Portland, OR 97219

SCHOOL DISTRICT 51J

Teaching students to be thoughtful in their education, about each other, and for their community.

11733 SW Breyman Ave. Portland, OR 97219 503-262-4842

9727 SW Terwilliger Blvd.

Portland, OR 97219 503-262-4844

www.riverdaleschool.com

www.riverdaleschool.com

www.riverdaleschool.com