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Heart disease is a silent killer and a major health concern in Canada — 90% of Canadian adults have at least one risk factor for cardiovascular disease or stroke. We want to get more Canadians thinking about the importance of lowering cholesterol with natural approaches and simple lifestyle changes. To learn more go to:

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New 3 Part Strategy for Lowering Cholesterol and Supporting Cardiovascular Health It is estimated that up to 50% of Canadians have moderately high to high cholesterol levels and many are reluctant to try Statins to bring those numbers down. This novel formula from webber naturals® combines three key nutrients that can help any adult who is struggling with a less than stellar lipid profile or who wishes to take preventive measures to keep cholesterol levels in check. Omega-3 essential fatty acids from fish help reduce triglyceride levels, improve circulation and cardiovascular health, and have anti-inflammatory properties. Coenzyme Q10 is a potent antioxidant nutrient required for cellular energy production, especially by the heart. Plant Sterols address elevated cholesterol levels by blocking the amount of cholesterol that is absorbed by the digestive tract. Omega-3 & CoQ10 with Plant Sterols from webber naturals® is a powerful natural way to help lower LDL Cholesterol and Triglycerides and protect your heart —in easy-swallow softgels.

• Lowers elevated cholesterol levels • Reduces triglycerides • Supports healthy heart function • Improves circulation and cardiovascular health

Maki KC, Lawless AL, Reeves MS, et al. Lipid-altering effects of a dietary supplement tablet containing free plant sterols and stanols in men and women with primary hypercholesterolaemia: a randomized, placebo-controlled crossover trial. Int J Food Sci Nutr. 2011 Nov 17. [Epub ahead of print] PubMed PMID: 22087585. AbuMweis SS, Vanstone CA, Lichtenstein AH, Jones PJ. Plant sterol consumption frequency affects plasma lipid levels and cholesterol kinetics in humans. Eur JClin Nutr. 2009 Jun;63(6):747-55.

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3/22/12 10:14 AM IHRAPR2012_9185_WN_Holista_Tea Tree Oil_DPS.indd 2

3/30/12 2:48:19 PM

publisher’s letter

A moment of reflection We’re seeing that many of today’s conventional manufacturers are steadily conforming to the needs of the general population by offering natural product SKUS, and in some cases, making major acquisitions of natural product companies. The line of differentiation between what is conventional and what is natural certainly needs to be redefi ned. Redefi ning that line would ensure the continued existence of the natural products industry. Or, do we simply wait until there is no more differentiation and all products are considered natural? It’s evident that specialty products are now becoming more mainstream, especially when we see brands such as Kellogg (proprietor of Kashi) introducing its latest line of gluten-free Rice Krispies. I am sure that many will have an opinion on this, as there are some rulings that do affect the labelling of items as gluten-free. It’s coming to a point where manufacturers will look at the simple fact that it might be more fi nancially sound to just make everything all natural, as that is what consumers are asking for. As for redefi ning that line, the power is in your hands, retailers, because people are still buying based on the perception that what they are buying is what they are asking for.

o i c i l e F r e i v i l O Olivier Felicio

Founder, Publisher & Editor-in-Chief TM



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editorial board We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:

Andrew Betts Category Manager, Natural Foods Thrifty Foods

Sanjiv Jagota President Nature’s Source

Gilles Houde President and COO GNC Canada

Aaron Skelton, BSc (NNS) Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.

Olivier Felicio President Rive Gauche Media


Get Integrated Healthcare Practitioner into your store for your Naturopath today Only 99 cents a copy! Name(Please Print):

#of copies for my store:

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MAIL TO: IHR Magazine, 60 Bloor St., West, Suite 1106, Toronto, ON., M4W 3B8

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Postal Code:




3/30/12 2:26:27 PM


contents Volume 12 . Issue 2 UP FRONT PUBLISHER’S LETTER .....................................................................6 EDITORIAL BOARD ..........................................................................7 CONTRIBUTORS .............................................................................10 GET THE GOODS.............................................................................12 SKU REVIEW ....................................................................................13 TOP SELLER .....................................................................................18 NEWS INDUSTRY NEWS ...........................................................................20 FEATURES COMPANY PROFILE: NOW Foods ................................................26 48. PROBIOTICS: OUR TINIEST BEST FRIENDS

Cold and flu category management ...............................................30 COVER STORY: Healthier food for less .........................................34 Getting smarter about smartphones ..............................................44 Probiotics: Our tiniest best friends .................................................48 Nature’s healing plants ....................................................................52 Not another networking article .......................................................56 Ingredient review: Raspberry Ketone .............................................58 Bio-K+ freshens its look ..................................................................60 Women’s cardiovascular health ......................................................64 Infection prevention .........................................................................66 END NOTES


RESEARCH NEWS ..........................................................................70 FAX BACK ........................................................................................76


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3/30/12 6:10:51 PM

Need to Focus?

We can help!

For details, write #103 on Free Info Page, page 76.


• Regulatory Services

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At Genesis Project we are fond of saying, “Your Success is Our Success”! Genesis Project will collaborate with you as a team and concentrate on developing innovative yet practical solutions in high-return areas of opportunity. Our focus is on immediate and tangible results that you can bank on. We know what it takes to win in this industry, and we are committed to your long-term success. We understand the importance of constantly managing change. Managing shifting trends and costs can impact strategy, the customer experience and, ultimately, the bottom line. Until the cash register rings, our job isn’t done.


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ISSN 1197 - 1495 |

Volume 12 Issue 2

Founder, Publisher & Editor-in-Chief Nikki Fotheringham grew up in South Africa where she worked as a journalist and editor for a major national paper. She then got into travel writing and, nine straight years of travelling and 43 countries later, she is still a rolling stone and proudly moss free. For the past two years, she has worked as a freelance writer specializing in the green building industry. She has swum with sharks and been bitten by a lion. She lives in Toronto with her husband and a very bad dog.

Olivier Felicio

Managing Editor

Lynne Shuttleworth

Associate Editor

Erin Zeynap Güler-Tuck


Irina Lytchak

Editorial Intern

Laurie O’Handley

Art Director

Scott Jordan


Sarah Vincett

Art Intern

Stacey Rosenblum Ken Vannucci is a Merchandise Manager for London Drugs, responsible for OTC, NHP, Vitamins, Baby and Grocery. Ken has a passion for retail, and has been with London Drugs since he graduated from UBC in 1989 with a Bachelor of Commerce specializing in marketing. He has a keen interest in product and package development and the marketing of products, with emphasis on consumerpackaged goods. Ken is from Trail, B.C and is married with two sons.


Robert Murdoch


Brian Davies, Nikki Fotheringham, Joyce Johnson, Jennifer Kennedy, Linda Miles, Sarah O’Connor, Allison Tannis, Joe Tuck, Ken Vannucci


Olivier Felicio

Controller & Operations Manager Melanie Seth

Finance Administrator Henry Fonseca

Sales Assistant Erin Poredos

Dr. Joyce Johnson is an expert in the field of natural health products, and is a busy mother of two little girls. Dr. Joyce is passionate about fitness, and teaches Zumba to stay in shape. She is a licensed naturopathic doctor. She focuses on allergies, women’s health, weight loss and pediatrics.

Subscription Rates Canada $50 (gst included) for nine issues (one year) USA $60 Change of Address email: telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to ihr c/o Rive Gauche Media, 60 Bloor St., W., Suite 1106, Toronto, ON Canada M4W 3B8

Advertising Information Olivier Felicio telephone: (416) 203-7900 x 6107 email: Shane Stefurak telephone: (416) 203-7900 x 6134 email:

Dr. Brian Davies, ND, BSc, is the founder of Westcoast Integrative Health in North Vancouver, B.C. He practises primary and preventative family medicine, with special interests in hormonal, immune and gastrointestinal conditions. He focuses primarily on the facilitation of lifestyle modifications, with the addition of nutraceutical, botanical, homeopathic and pharmaceutical interventions.



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Paul Airut telephone: (416) 203-7900 x 6103 email: Jeff Yamaguchi telephone: (416) 203-7900 x 6122 email: Erin Poredos telephone: (416) 203-7900 x 6128 email: Published by Rive Gauche Media Inc.

Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher. ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

3/30/12 2:34:25 PM

For details, write #104 on Free Info Page, page 76. Andalou AD HC FPad 41v01_IHR Mar12.indd 1 IHRAPR2012_9574_Andalou_HC_FPad_41v01_FP.indd 1

2/3/12 1:37 PM 3/30/12 2:53:40 PM


GET THESE section header


The first 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE HOLISTA® MELATONIN Melatonin naturally regulates a person’s sleep–wake cycle. When sleep patterns are disturbed, falling and staying asleep can be difficult. Supplemental sublingual Melatonin Easy Dissolve helps reset circadian rhythms and improve sleep quality, especially related to aging, sleep disorders, and jet lag.

GENUINE HEALTH LIVE PROBIO+ O3MEGA Here comes the world’s first “super probiotic,” the result of combining the most researched strain of probiotic with certified, superior omega-3 fish oil. Adding Omega-3s to a probiotic can increase bifidobacteria levels by up to three times, while it decreases levels of bad gut bacteria that have been linked to cancer.

WEBBER NATURALS® ORGANIC CHIA NUTRA Organic ChiaNutra™ 100% pure chia seeds is a gluten–free source of plant–based omega–3, protein, fibre, and minerals. Chia can help reduce food cravings, improve glycemic response, and enhance regularity. Many people feel sustained energy and lasting fullness, making chia a good choice for active and busy lifestyles.

Get me these goods! Fill out the form below clearly and completely. Name:









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xxx.IHR_GTG.indd 12

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sku review

HOLISTA® RESTORATIV® VITAMIN E LOTION Restorativ ® Vitamin E Lotion with Chamomile; this creamy lotion provides immediate moisture, soothing chamomile, and the powerful protective properties of Vitamin E to nourish the entire body with no added fragrances, and it’s also paraben free!

WEBBER NATURALS® ORGANIC CHIA NUTRA Organic ChiaNutra™ 100% pure chia seeds is a gluten–free source of plant–based omega–3, protein, fibre, and minerals. Chia can help reduce food cravings, improve glycemic response, and enhance regularity. Many people feel sustained energy and lasting fullness, making chia a good choice for active and busy lifestyles.

INTUITIONTM MY WAISTLINE My Waistline is a special blend of medicinal herbs – including yerba mate and dandelion root –, and other appetite suppressing and body cleansing herbs, juice concentrates and natural flavours delivered in a delicious add-to-water concentrate. It works to stimulate your metabolism, suppress your appetite and facilitate the way your body processes the food you eat.

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xxx-xxx.IHR_SKU Review.indd 13


4/2/12 9:27:29 AM

sku review

GENUINE HEALTH LIVE PROBIO+ O3MEGA Here comes the world’s first “super probiotic,” the result of combining the most researched strain of probiotic with certified, superior omega-3 fish oil. Adding omega3s to a probiotic can increase bifidobacteria levels by up to three times, while it decreases levels of bad gut bacteria that have been linked to cancer.

WEBBER NATURALS® RESVERATROL WITH GRAPE SEED EXTRACT Resveratrol with Grape Seed Extract from contains only the active form of resveratrol from Japanese Knotweed, trans–resveratrol. Combined with standardized Grape Seed Extract, this potent antioxidant provides anti–aging protection while supporting cardiovascular health and immune function. Can be used alone or to compliment a daily multivitamin.

ANDALOU NATURALS CITRUS VERBENA BODY LOTION The unique Advanced Fruit Stem Cell Science renews skin at the cellular level, blending nature and knowledge for visible results. Invigorating citrus verbena, organic aloe vera, apricot and sunflower oils effectively hydrate and replenish to nourish skin.

HOLISTA® MENOPAUSE KIT The Holista Menopause Kit is a unique combination of Black Cohosh and Evening Primrose Oil that effectively balance hormones and help relieve symptoms of menopause and symptoms of premenstrual syndrome (PMS).

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Execalm Homeopathic Eczema Cream

Reduces ailments of irritated skin. For rashes, hives, psoriasis and itching, peeling, cracked skin.

PARABEN FREE Made in Canada • 1 800 446-4242 For details, write #105 on Free Info Page, page 76.

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sku review

HOLISTA® MELATONIN Melatonin naturally regulates a person’s sleep–wake cycle. When sleep patterns are disturbed, falling and staying asleep can be difficult. Supplemental sublingual Melatonin Easy Dissolve helps reset circadian rhythms and improve sleep quality, especially related to aging, sleep disorders, and jet lag.


NORTH AMERICAN HEMP CO. AREA 369 HAIR SERUM Hemp seed oil is the most nutritious oil on earth. It is easily absorbed into the hair with no build-up or greasy residue. It’s also naturally rich in Omega fatty acids and anti-oxidant vitamins, to lock in moisture. Area 369 Serum’s unique blend of silicones, vitamin E and Omega 3, 6 & 9 seals your hair’s cuticle for brilliant shine!

Innovation meets “tried and true” in this joint pain supplement. Full strength doses of NEM® (Natural Egg Membrane) and Glucosamine bring fast-acting relief for joint pain, stiffness and inflammation. Clinical studies show significant results with NEM in 7 to 10 days. Use Glucosamine and NEM for fast effective joint relief.

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xxx-xxx.IHR_SKU Review.indd 16

4/2/12 9:28:00 AM - 1.800.668.3008

Michael Theodor Brokerage, Inc. is the longest established natural product broker in Canada. Michael Theodor, Founder and President, has an extensive background in the natural/organic foods products industry dating back to the industry’s beginning in the midsixties. Today, Michael Theodor Brokerage, Inc. is one the largest Natural Product Brokerage Houses in Canada, representing some of the best natural and organic food, health care and supplement lines in North America. MTB is a national brokerage with offices fully staffed in the Vancouver and Toronto areas, as well as satellite offices in major cities across Canada. MTB has received many awards in the last 32 years and Michael himself was inducted into the CHFA Hall of Fame, our industry's highest recognition.


 Our reps can provide Category Management to achieve the best product mix for your store

 We have the ability to increase promotional activity in your store to maximize sales results

 We can provide education on product lines and set up full staff trainings

 MTB account managers can work on consumer POS and POP for your store


MTB is happy to announce this year’s CHFA West Prize Package. This year we will be giving away to one lucky winner, a Best Buy Gift Voucher for a Home Theater package worth over $2000. Come see us at the CHFA West April 21—22nd 2012 to enter to win! Good Luck! (RETAILERS ONLY)

CHFA EXPO WEST 2012 — April 21—22, 2012 Vancouver Convention Centre West Building


 Product labeling review for Canadian regulations

 New product presentation procedures  In house order desk—national 1-(800) number  New product launches  10 multi-provincial sales representatives, eastern

For details, write #107 on Free Info Page, page 76.

& western sales support and two regional sales managers

 Up to 400 merchandisers available for cross Canada merchandising

 Ability to crossover natural foods to other classes of trade

 The COMMITMENT to make your products work in Canada, in partnership with distribution and retailers

 Monthly retail newsletter  Facebook page to promote our brands and hold contests.

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top seller review STORE INFO

HEALTH BOUTIQUES Alcona Beach Health Shoppe Innisfil, ON

Vital Health Creston, BC

Pure Nature LaSalle, ON

Happy House Natural Bins & Bins Foods North Bay, ON St. Paul, AB

Foodsmiths Perth, ON

Naturally Healthy Niagara Falls, ON

Store Size under 1,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size under 1,000 sq. ft.

Store Size over 5,000 sq. ft.

Store Size over 5,000 sq. ft.

Store Size under 1,000 sq. ft.

Demographics 25-40

Demographics 25-40

Demographics 25-40

Demographics 25-40

Demographics 40-65

Demographics 40-65

Demographics 40-65

Income Not provided

Income $20,000- $40,000

Income $20,000- $40,000

Income $20,000- $40,000

Income $40,000- $60,000

Income $40,000- $60,000

Income $20,000- $40,000

Quinoa, GoGo Quinoa, 500g

Quinoa, GoGo Quinoa, 500g

Almond Butter, Nuts To You, 500g

Shake & Go Smoothies, Sequel Naturals, 300g

Gluten Free Pepperoni Pizza, Sue’s Gluten Free Products, variety

Potato Chips, Kettle, 255g, salted

SaviSeeds, Sequel Naturals, 5oz

Whole Chia, Now, 500g

Coconut Oil, Arona, 475ml

Only Oats Cereal, Goji Berries, Organice Traditions, Avena Foods, 1kg 227g

Holy Crap Cereal, Hapi Foods, 225g

Spritzer, Knudsen, 311ml, raspberry

Quinoa, Eden 454g

Gluten Free Flax Loaf, O’Doughs, 1 loaf


Cranberry Juice, Just Juice, 1L

Seed Power, Organic Traditions, 454g

Beef Patties, Ontario Natural Food Co-Op, 567g

Limonata, San Pellegrino, 355ml, lemon


Tumeric, Nature’s Way, 120 tabs.

Passion Flower, St. Francis, 50ml

Blessed Thistle, Nature’s Way, 100 caps.

Passion Flower, New Roots, 50ml

Gingko Biloba, Now, 120 caps.

Oil of Oregano, Natural Factors, 30ml

Oil of Oregano, North American Herb & Spice, 1oz

Milk Thistle, Herbal Select, 60 caps.

Olive Leaf, Nature’s Way, 100 caps.

CranRich, Natural Factors, 90 caps.

Prostate Perform, New Roots, 90 caps.

Milk Thistle, Herbal Natural, 60 caps.

Eroxil, Bell, 30 caps.

Milk Thistle, Hubner, 330ml

Echinaforce, A. Vogel, 100ml

Cayenne, Nature’s Way, 100 caps.

Kerkoman, Now, 60 caps.

My Top, SierraSil, 180 caps.

Glucosamine Sulfate, Swiss Herbal, 135 caps.

Cold Defense, Health First, 60 caps.

Holy Basil, New Chapter, 60 caps.

Placentagen, Earth Science, 2 oz

Body Lotion, Pure Fiji, 354ml, pineapple

Almond Oil, Now, 473ml

Amaze Cream, Viva, 60mls

Soap Bar, Soap Works, bulk, regular

Toothpaste, Green Beaver, 75ml

DMAE-ALA, Derma E, 2 oz

Amaze Gel, Viva, 60ml

Emu Oil, The Soap Works, 1 bar

Soap Bar, Dr. Bronner, 140g, peppermint

Baby Powder Deodorant Spray, Dr. Mist, 50ml

Witch Hazel, Thayer’s, 355ml, rose/ lavender/lemon

DNA Repair Lotion, NewCo, 150ml

Pycnogenol M.C., Derma E, assorted

Aromatherapy Milk Cleanser, Viva, 240mls

Lavender Pure Castille Soap, Dr. Bronner’s, 236ml

Soap Bar, Bee & Flower, 81g, sandlewood


Vege Green Protein, Body Plus, 840g, vanilla

Harmonized Protein, Progressive, 804g, vanilla

Glutamine, PVL, 400g

Performance Protein, Creatine, Vega Sport, Now, 810g, chocolate 100 tabs.

Protein + Bar, Genuine Health, 50g, vanilla

Extra Energy, Greens+, 445g, cappucino

Precision Vegetarian Protein, Body Plus, 840g, vanilla

Whole Food Health Optimizer, Vega, 1064g, vanilla chai

Whey Gourmet Natural Line, PVL, 2lbs

Whey Protein Powder, Dymatize, 940g

Whey Protein Powder, Now, 1.2 lbs

Vib Bar, Sequel, 50g, chocolate

Protein Powder, Brad King, 840g

Mutant Mass, PVL, 15lbs, triple chocolate

Whey Protein Isolate, Inbalance Nutrition, 907g

High Ultimate Protein, Brad King, 840g, vanilla


Amino Acids, Swiss Herbal, 90 caps.

Whey Protein, Natural Factors, 1kg, vanilla

Food Optimizer, Vega, 1029g, berry

Cleanse Smart, Renew Life, 1 kit

Gluco Smart, Lorna Vanderhaeghe, 30 caps.

Natural Calm, Peter Gillham, 8oz, raspberry/ lemon

Vitamin D, Sisu, 200 caps.

PGX, Natural Factors, individual

Co Q10, Inno-Vite, 60 caps.

Acai 500, Organika, 500mg

Cleanse Smart, Renew Life, 120 caps.

Framework, NuLife, 60 chewables,

Liquid Ionic Magnesium, Advanced Theory, 480mls

Glutamine, Swiss Herbal, 30 caps. Vitamin C 1000, Now, 100 tabs.

Shark Cartilage, Bell, 100 caps.

Blood Pressure, Bell, 60 caps.

Probiotic, Renew Life, 360 caps.

Mens 50+, Progressive, 120 caps.

B Complex, AOR, 90 caps.

Vitamin D 1000, Now, 90 caps.

Ubiquinol, Inno-Vite, 30 caps.

Every Woman One Daily, New Chapter, 24 caps.

Schinoussa Sea Vegetables, Quantum Nutrition, 270g

Camu C, Advantage Health Matters, 90 caps.

CLA Plus, Lorna Vanderhaeghe, 180 soft gels


Dark 85% Cocoa, Green & Black’s, 100g

Cal-Mag Supreme, Health First, 60 tabs.

Skin Smart, Lorna Vanderhaeghe, 50ml

Atomic Grape, Mutant Rage, 960g


Simply Trim, Renew Life, 60 caps.


Holy Crap Cereal, Hapi Foods, 225g

Fast Joint Care, Genuine Health, 60 caps.

Kids 0-9 Cough Cold Night, Homeocan, 25ml


Diet Start Kit, Renew Life, 1 kit


Gluten Free Graham Style Crumbs, Kinnikinnick, 300g

Potato Chips, Tyrell’s, 150g

Iron Smart, Lorna Vanderhaeghe, 500ml













Tamanu Oil, Alpha, 30mls

Olive Oil Soap, The Soap Works, 1 bar Toothpaste, Green Beaver, 75ml



Want your store to be included in the Review? FILL IN & FAX THE FORM ON PAGE 76



xxx-xxx.IHR_Top Seller.indd 18

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top seller review PHARMACIES Kardish Specialty Foods Ottawa, ON

Rainbow Natural Foods Ottawa, ON

Health 4 U Spruce Grove, AB

Margis Pharmacy Toronto, ON

Campbell River Health & Drug Campbell River, BC

Valley Pharmacy Doyles, NF

College Ave Drugs Regina, SK

Green Door Vitamins Kingston, ON

Store Size under 1,000 sq. ft.

Store Size over 5,000 sq. ft.

Store Size under 1,000 sq. ft.

Store Size under 1,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size 3,000-5,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size Under 1,000 sq. ft.

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Income $20,000- $40,000

Income Not provided

Income $20,000- $40,000

Income $40,000- $60,000

Income $40,000- $60,000

Income $20,000- $40,000

Income $20,000- $40,000

Income $20,000- $40,000

Holy Crap Cereal, Hapi Foods, 8oz

Juice, Knudsen, 1L


Gluten Free Cereals, Nature’s Path, eco pac, variety

Almonds, Blue Diamond, 170g, roasted/ salted

Milk, Scotsburn Dairy, 2L

White Bread, McGavin’s, 1 loaf



Almond Breeze, Blue Diamond, 946ml


Cookies, New Moon Kitchen, 275g, variety

California Almond Bar, Taste of Nature, 40g

Bread, Ben’s, 1 loaf

2% Milk, Dairyland, 2L






Luna Bars, Clif, 48g


Coffee, Folgers, 975g


Rhodiola, Now, 500mg

Nettle Leaf

Rhodiola, Now, 60 caps.

Cookies, New Moon Kitchen, 275g, variety

Ultra Cran, Webber, 60 caps

Echinacea, Jamieson

Echinacea, Webber, 90 caps

Fenugreek, Nature’s Way, 100 caps

Astragalus, St. Francis, 100ml

Psyllium Husk

Cayenne, Health First, 180 caps.

SierraSil, 90 caps

Flaxseed, West Coast

Cranberry, Webber, 60 caps

Astragalus, New Roots, 90 caps

Anti-Viral, Natural Factors, 100ml


Cinnamon, Nature’s Way, 60 caps.

Curamin, Terry Naturally, 60 caps

Garlic, Jamieson

Saw Palmetto, Webber, 60 caps

Gandha, AOR, 120 caps

Tea Tree Shampoo, Jason, 540mls

Body Lotion, Alba, 32oz

DMAE Cream, Derma E, 5kg

Soap Bars, Soap Works, variety

Soap, Pears, 1 bar, variety


Lip Balm, Lypsyl, 4g, cherry

Body Lotion, Alba Botanica, 350ml

Olive Oil Soap, The Soap Works, 1 bar

Toothpaste, Green Beaver, 75ml

Ester C, Sisu, 600mg


Extreme Clean Toothpaste, Aquafresh, 90ml


Mouthwash, Listerine, 1L

Frequency Shampoo, Druide, 250ml

Deodorant Crystal, Naturally Fresh, 3oz

Facial Care, Simply Natural, assorted

Hyaluronic Serum, Adeeva, 30ml


Mach 3 Razors, Gillette, package



Cell Food Gel, Lumina Health Products, 59ml

L-Glutamine, Now, 1kg

Protein Powder, Progressive, 840g


Hi Protein, Boost, 237ml, chocolate



IsoWhey, Interactive Nutrition, 910g, vanilla

Protein Powder, Sun Warrior, 1kg, vanilla

Whole Food Optimizer, Vega, 1029g


E Load, Medion, 30g, lemon



Micronized Creatine, Precision, 600g

Micronized Creatine, Precision, 300g

Whole Food Optimizer, Vega, 1029g


E Mend, Medion, 22g, chocolate



Omega 3, Alpha, 90 caps.

Berry C Supreme, Health First, 600mg

Ultimate Flora, Renew Life, 30 caps.

Omega-3, Sisu, 150 caps.

Vitamin C, Jamieson, 100 caps

Calcium with Vitamin D, Jamieson, 100 tabs

Calcium, Option +, 100 caps

Vitamin K2, AOR, 60 caps

Nutra Sea, Ascenta, 500ml

Cal Mag, Lifetime, 90 soft gels

Joint Formula 14, SierraSil, 90 caps.

Omega-3 Ultra, Now, 90 caps.

Vitamin D, Biomedic, 120 caps

Glucosamine, West Coast, 500mg

Vitamin C, Option +, 60 caps

Gaba, AOR, 60 caps

Arnica, Homeocan, 4g


Berry C Supreme, Health First, 90 caps.

Vitamin D 1000, Sisu, 90 caps.

Vitamin B Complete, Prairie Naturals, 500ml

Omega-3, Terra Nova, 120 caps

Vitalux, Novartis, 50 caps

Methyl B12, Trophic, 90 tabs

Bi-Active 12, Nutra Vital, 40 caps

Lax-A-Day, Pendopharm Pharmascience, 119g/238g

Joint Relief, Bell, 100 caps

Emulgel, Voltaren, 100g

Astaxanthin Ultra, AOR, 60 caps

CanesOral, Bayer, 150mg

PGX Ultra Matrix Plus, Natural Factors, 120 gels

Lean & Extra, GHI, 60 caps. N/A

Milk Thistle Complex, Sisu, 120 caps Royal Jelly, Bio Lonreco, 24x10mls

Whey Protein, Precision, 850g, natural


Curamin, Nature’s Way, 60 caps.

Day Cream, Weleda, 30ml, pomegranate

Complete Moisture, Blistex, 4.2g



Cal Mag, Health First, 60 caps.


Alive For Men, Nature’s Way, 60 tabs

Anti-Inflammatory Gel, Voltaren Emulgel, 100g



HCP 70, Progressive, 60 caps.


Cold Sore FX, Cold FX, 2g

Liquid Gels, Aleve, 220 mg

ISOWhey Protein, Interactive, 910g, vanilla Performance Protein, Vega Sport, 827g, vanilla

THE TOP SELLING PRODUCTS in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. Participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.


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industry news


GREAT NEW PRODUCTS AND THE LATEST ON RESEARCH AND REGULATION Vitamin D lowers risk of depression in children Children with lower levels of vitamin D may be at a higher risk for depression. A recent study from the University of Bristol (U.K.) has revealed that children with low vitamin D levels are more likely to experience symptoms of depression than those with higher levels. It was found that children with higher vitamin D levels are 10 per cent less likely to suffer from depression. Those with higher levels also demonstrated a decline in depressive symptoms as teenagers. Safe sun exposure and foods such as salmon, tuna

and organic egg yokes are good sources of vitamin D. Vitamin D supplements are additionally helpful in colder climates.

Magnesium-rich diet may lower risk of stroke A recent analysis by the American Journal of Clinical Nutrition has found that a diet of magnesium-rich foods may reduce the risk of a stroke. According to researchers, regularly eating magnesiumrich foods such as beans, yogurt, leafy greens, nuts and whole grains helps to lower that risk. More than 50 per cent of Canadian adults do not consume the recommended

Cocoa reduces risk of colon cancer A recent article in the Journal of Molecular Nutrition & Food Research discusses the valuable anti-carcinogenic effect of the natural chocolate compound – cocoa – especially relating to colon cancer. (Colon cancer is the third-leading cause of annual cancer-related deaths.) In the past, cocoa has been shown to improve blood lipids and help thwart cardiovascular disease. Recent investigations have further discovered that cocoa can counteract the inflammatory effect of oxidative stress. Researchers conducted an eight-week study on rats fed with a cocoa-rich diet: results revealed a protective effect of polyphenols from cocoa in reducing the risk of digestive cancer. Dark chocolate is a good source of cocoa. When reaching for a bar, choose a dark chocolate that has a minimum 70 per cent cocoa content.


daily magnesium intake. In fact, there are an estimated 50,000 strokes in Canada each year. Magnesium helps to maintain healthy blood pressure and regulate blood sugar.

Furthering Flax Naturally Advanced Technologies (NAT), which produces renewable and environmentally sustainable biomass resources from flax, hemp and other fibres, has teamed up with North Carolinabased Barnhardt Manufacturing Company to further its CRAiLAR® technology. This technology focuses on the production of a fibre made naturally from flax and other bast fibres. By expanding upon its manufacturing operations to include a third party, NAT will be able to increase the volume of production and speed up the growth of its key product, CRAiLAR® Flax fiber. This production process will have an impact on products at the retail level, as it will “essentially displace a percentage, or potentially replace entirely, medical products that traditionally use a) cotton or b) a pulping process for formed materials (think wipes, towels, etc.),” says Jay Nalbach, chief marketing officer of NAT. The goal of this acquisition is to “reduce water and chemical usage in the production of those products, thus increasing their sustainable characteristics.”

FDA’s MedWatch safety alerts The U.S. Food and Drug Administration (FDA) recently

issued alerts and safety information regarding a number of products in the market. Some of these items include hair growth products, common over-the-counter medications and women’s cosmetics. A detailed list is posted on the FDA’s MedWatch Safety Alerts website. Even after products are approved by the FDA, the agency continues to monitor them for any concerns or problems. The FDA encourages all consumers and health care professionals to report any issues with medical products so that appropriate action may be taken to protect the public from serious harm and illness.

Health Canada Schedule F Amendment Health Canada has initiated a proposal to amend the Food and Drug Regulations regarding pancrelipase, pancreatin and pancreatic enzymes. This past November, the Natural Health Products Directorate (NHPD) revised entries in the Natural Health Products Ingredients Database (NHPID) relating to pancrelipase, pancreatin and pancreatic enzymes. The NHPID considered adding these ingredients to Schedule F: this would mean they would no longer be categorized as Natural Health Products and would be sold by prescription only. In response to this, Health Canada has posted a Notice of Intent concerning this issue, inviting comments and suggestions for the amendment. Health Canada


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industry news Flax seeds help protect against breast cancer

Experts encourage 15-20 minutes of safe and monitored sun exposure to help improve vitamin D levels.

Rich in omega-3 fatty acids and high in lignans and fibre, flax seeds are a natural and effective approach to the prevention and treatment of breast cancer. The omega-3 fatty acids in flax seeds help reduce the risk of breast cancer by improving inflammation and decreasing the rate at which breast cells divide in response to estrogen. Whole ground flax seeds, a good source of fibre, are believed to be useful in the prevention of breast cancer and colon cancer. A study by the World Cancer Institute discovered the risk of breast cancer decreased by five per cent with the daily consumption of 10 grams of fibre. Additionally, flax seeds have one of the highest sources of lignans. This natural plant compound helps decrease tumour growth factors, prevent metastasis and lower estrogen levels produced by fat cells. will leave this consultation open until April 30, 2012.

Vitamins and herbs promote healthy hair Many vitamins and herbs are effective for maintaining healthy, strong hair growth. Antioxidant vitamins, such as vitamins A, C and E provide good sources of nutrition for healthy hair and skin; these vitamins help encourage healthy connective tissues and cellular growth. Biotin, a form of vitamin B, is often used to stimulate hair growth or prevent hair loss. Herbs such as lavender, rosemary and hops also help to cleanse the scalp and create natural hair conditioner and softener. The herb horsetail, in particular, is best known for strengthening hair, nails and bones.

Vitamin D may help prevent vision loss Researchers from University College London (U.K.) believe vitamin D may help prevent agerelated vision loss. The study involved “middle-aged” mice

that were treated with vitamin D for six weeks. Researchers examined the mice, looking for signs of inflammation and damage to the retina – problems that can lead to aged-related macular degeneration (AMD) in humans. The mice treated with vitamin D had less inflammation and build-up of the protein ‘amyloid beta’ in the retina. Although the study involved mice, researchers believe the results have significant health potential for humans.

U.S. Juice Products Association wants regulation changes The U.S. industry trade group Juice Products Association (JPA) wants to change regulations on the fungicide “carbendazim.” According to the Food and Drug Administration (FDA), any amount of carbendazim for citrus is illegal in the U.S. Industry groups asked the FDA to reconsider its position after shipments of orange juice coming from Brazil and Canada were detained for containing traces of the fungicide. Carbendazim is widely used in Brazil to fight against blight

New sources of omega-3s

blossom and black spot, a type of mould found on orange trees. Although the FDA states that the juice is safe to drink, the fungicide is not approved for use in the U.S. JPA advocates that the FDA needs to relax its standards for products containing the fungicide.

Safe sun exposure beneficial to children In a new scientific study, European and Australian researchers found that increased yet safe sun exposure may help decrease the risk of food allergies and eczema in children. According to the investigation, children living in areas with lower sunlight levels are more likely to develop food allergies or eczema compared to those living in areas with higher UV. Lead by Dr. Nick Osborne, the research team analyzed the data from a study on Australian children, examining how the rates of food allergies, eczema and even asthma varied in children throughout the country. The results provide valuable information regarding the health benefits of sunlight.

According to researchers in The European Journal of Lipid Science and Technology, lesser-known plant seeds could provide valuable new sources of omega-3 fatty acids. This recent speculation stems from a research team led by Dr. Katrin Kuhnt from Friedrich Schiller University, Germany. The team analyzed the composition of seed oil from 30 different plant species, identifying potential new sources of omega-3 polyunsaturated fatty acids (PUFAs), specifically ALA, SDA and GLA. According to the research team, screening the fatty acid composition of lesserknown or less-researched plant seeds oils may offer important nutritional benefits.

New study on iron absorption A recent article in The Journal of Nutrition uncovers new independent mechanisms for iron absorption from vegetables and legumes. Researchers believe that using ferritin, a large, protein-coated iron mineral found in legumes, is significant in offering a potential new treatment for iron deficiency. This ferritin discovery, by Dr. Elizabeth Theil from the Children’s Hospital Oakland Research Institute, provides an alternative, affordable and available source of iron from non-meat sources. According to Theil, the absorption of iron as ferritin is not only safer, it’s also easier for the intestine.


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industry news

pathways activated by IGF-I in cancer. Additional studies will be conducted to further understand the effect of luteolin on colon cancer progression.

Caution on children’s medicines

Natural flu remedies During the inevitable flu season, there are many natural herbal remedies that are highly effective in protecting against and providing relief from flu symptoms. Particular herbs have been known to serve as natural flu remedies for generations. Elderberry, for example, is a botanical herb that helps to reduce fever, purify the body and cleanse body cells of any pathogens. Ginger is a very popular choice to treat a variety of ailments. An effective anti-infl ammatory, ginger is often used to ease an upset stomach, digestive problems and nausea. The herb andrographis is best known to reduce sore throats, headache and fever, as well as help prevent upper respiratory infections. Additionally, research has discovered echinacea can maintain strong and healthy immune systems, protecting against the influenza virus. And finally, boneset is a bitter herb that helps dry out mucous and stimulate digestion toxins. It is considered one of the best herbal remedies against the flu.

Researchers suggest further studies are needed to pinpoint the exact mechanism of ferritin absorption, yet remain positive this is a valuable discovery of new dietary iron sources.

Luteolin inhibits cellular signaling pathways A research article in BMC Gastroenterology reveals that the consumption of the plant flavonoid luteolin helps


to inhibit cellular signaling pathways (IGF and PI3K) associated with colon cancer. Luteolin, a natural plant-derived compound, is known to exhibit anti-inflammatory, antioxidant and anti-cancer properties. In a controlled setting, researchers found the application of luteolin to colon cancer cells blocked cell receptors for the IGF-II protein. This study, led by Professor Jung Yoon Park, revealed that luteolin impacted cell signalling

Caution should be taken concerning medicines coated with Aluminum Lake food colouring. This food colouring, often used to coat children’s liquid medicines, may contain unsafe amounts of aluminum and damaging synthetic petrochemicals that, in turn, can lead to several negative and harmful reactions. For example, aluminum poisoning can cause long and short-term central nervous system damage, including memory impairment, epilepsy and dementia. Aluminum consumption has also been associated with the development of bone disorders such as stress fractures. Although children’s medicines coated with Aluminum Lake food colouring are approved for use in the U.S. by the Food and Drug Administration (FDA), it is recommended to be aware and take caution.

Growing market for personal care products Global Industry Analysts’ (GIA) latest report anticipates the market of global personal care products to reach $333 billion by 2015. In Personal Care Products: A Global Outlook, GIA identifies the leading markets for personal care products in North America, Western Europe and developing countries in the Asia-Pacific region. Skin and hair products, in particular, are

reported to be in high demand and a valuable source or market drive. According to GIA’s research, the predicted increase in market is fueled by new product innovations, growing disposable incomes and improved market penetration.

Danone forms new global group Probiotics leader Danone has formed a new group called the Global Alliance for Probiotics (GAP). Partnered with similar industry giants such as DuPont-Danisco, Chr Hansen and Yakult, GAP seeks to meet and address the European Commission and the European Food Safety Authority (EFSA) to gain a moratorium on the assessment of probiotic science. GAP aims to discuss the state of probiotic science and the problems that arise from EFSA’s medical approach. The group is scheduled to meet some time in March to further discuss their concerns.

Keynote Theatre’s seminar programme The Keynote Theatre will host a series of seminar programmes at the Natural & Organic Products Europe show this April 1-2. The show, scheduled to take place at the Olympia Grand Hall in London, England, will feature more than 500 exhibitors showcasing natural, organic, fair trade, sustainable and healthy-living products. During this event, the Keynote Theatre is to deliver a variety of educational and informative seminars on the natural and organic sector, featuring top personalities and leading figures in the industry.


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industry news


WHAT – AND WHO – IS HAPPENING IN THE BUSINESS WORLD Targeting Calgary U.S. retailer Target Corporation will be opening three Calgary store locations in 2013. With the anticipated closing of Zellers stores, the three Calgary Target locations – Market Mall, Chinook Centre and Forest Lawn Shopping Centre – will open by the spring of next year. The company plans to open 125 to 135 stores across Canada and employ 150 to 200 people in each store, with hiring to begin some time this year. For each Calgary location, roughly $10 million to $11 million will be invested to remodel the facilities and give Canadian communities the full Target brand experience.

Target expanding into Edmonton Last month, Target Corporation announced the opening of four more Canadian store locations around Edmonton, Alberta. The discount fashion retailer aims to have Target outlets in Bonnie Doon Shopping Centre, St. Albert Centre, Mill Woods Town Centre and the West Edmonton Mall by spring of 2013. For approximately $1.83 billion, Target Corp. is

acquiring up to 220 Zellers stores across Canada from the Hudson Bay Company; the U.S. retail giant will remodel and reopen 125 to 135 of these locations under its own brand name. Job creation is expected to increase as Target expands, hiring for the initial construction and renovation and eventually for the stores themselves.

Wal-Mart takes on competitors In order to stay ahead of the game, the Canadian unit of Wal-mart Stores Inc. will be investing more than $750 million among 73 projects over the next year. Wal-Mart is the world’s biggest retailer, operating 333 stores in Canada alone. Pressure on the retailer’s margins has increased with the anticipated opening of 24 Target stores in Ontario in early spring of 2013. WalMart’s 73 projects will focus on building new stores, as well as expanding, remodelling or moving current locations. Many of these projects will concentrate on supercentres: Wal-Mart stores equipped with full-service supermarkets.

Tesco’s social network Tesco, the multinational U.K. grocery retailer, has teamed up with a new social network website to create Foodie. fm. Dubbed as “Facebook for groceries,” is a food-centred online community and personalized grocery tool. Tracking eating and purchasing habits, the website suggests recipes and groceries suited to a user’s personal profile, even taking into account food allergies and spending budgets. From this, the site constructs a personal digital shopping list of ingredients with Tesco. com. This inventive network is available on the Web, Facebook or even as a free app, allowing food lovers to connect, share suggestions and comment on recipes.

Target partners with Starbucks Discount fashion retailer Target Corporation is to partner with Starbucks Coffee when it opens its doors in Canada next year. Under Target’s terms of agreement, the majority of the Canadian retail locations will include a licensed Starbucks

chain. Starbucks opened its first Target location in 1999 - today there are more than 1,000 Starbucks outlets in Target retail locations across the U.S. John Morioka, senior vice president of merchandising for Target Canada, asserts that Starbucks is an integral part of the Target customer experience in the U.S. Target aims to bring this same brand experience to Canadian shoppers.

Whole Foods critical of OCA Earlier this year, supermarket chain Whole Foods Market (WFM) criticized the Organic Consumers Association (OCA) for being too “hard-line.” The OCA, a consumer protection and organic agriculture advocacy group, has firmly contended that retailers such as Whole Foods Market should stop selling or labelling so-called “natural” foods in their stores – foods that contain genetically engineered (GE) ingredients. The OAC would like to enforce mandatory labels on any products containing genetically engineered ingredients, as well as prohibit “all natural” labels on GE-tainted foods.

New reps at WN Pharmaceuticals Ltd. Two new reps, Amanda Hansen and Steve Carr, have joined WN Pharmaceuticals Ltd. Carr, who has worked with a family-owned brokerage company for many years, is responsible as sales representative for the P.E.I. and Nova Scotia territory. He will focus on stores in the drug sector, including Shoppers Drug Mart, Lawtons, Pharmasave and Pharmachoice. Hansen, who previously managed sales and marketing initiatives for Procter and Gamble’s health and well-being business, has currently taken the position as National Account Manager, Western USA. WN Pharmaceuticals Ltd. manufactures a range of herbal products, vitamins and nutritional supplements.


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industry news

Sobeys CEO to retire After more than a decade in charge, Bill McEwan, the chief executive of Empire Company Ltd.’s Sobeys Inc., has announced his plans to retire in the spring. McEwan, who has served as CEO of Canada’s No. 2 grocer since 2000, will be leaving due to an ongoing health problem. McEwan has navigated the company through an often changing and challenging retail market, playing an instrumental role in the company’s agreement with U.S. retailer Target. McEwan will remain in position until the company finds a successor to take his place. Sobeys hopes to announce his successor’s appointment by May.

Planning farm safety The Canadian Agricultural Safety Association (CASA) is emphasizing the development of farm safety with the Plan Farm Safety campaign. Earlier this year, Farm Credit Canada’s Farm Safety Report Card revealed that although 85 per cent of Canadian producers understand the importance of farm safety, only one in 10 producers has a written farm safety plan. The study surveyed farmers and additionally discovered that 34 per cent of Canadian producers would like basic training in preparing formal safety plans. The survey is part of the three-year theme of the Plan Farm Safety campaign, this year’s theme being “Safety.” The yearlong Safety operation launched during Canadian Agricultural Safety Week (CASW), March 11-17.

Wal-Mart’s new projects As Target Corporation prepares to open its doors in Canada next year, retail giant Wal-Mart plans to add fi ve new stores in Edmonton, Alberta within the next 12 months. Wal-Mart aims to open new retail locations in Northgate Centre, Westmount


Centre, South Park Centre, Abbottsfield Shoppers Mall and Meadowlark. This expansion is part of the company’s 73 new projects, adding about 4.6 million square feet of new retail space to its operations; these new projects include renovating and remodelling 39 Zellers stores. Currently Wal-Mart Canada has roughly 333 retail locations, including 164 Supercentres. Wal-Mart anticipates having 375 stores by next January.

Pressures on pharmacy industry With government and private plans covering the various drug costs of customers, pharmacies have been able to remain stable through bad economies. However, pressures are starting to increase with drug reforms and growing competition, particularly with the anticipated opening of Canadian Target store locations next spring. Target Corp., which will take over Zellers stores, will not acquire the pharmacies within the Zellers outlets. Zellers pharmacies are valued between $2 million and $5 million, with a pharmacy counter at the majority of the 273 stores. A bidding war is expected

to erupt among drugstore retailers, rival pharmacies and even grocers for the Zellers pharmacy files to increase drugstore business.

Neptune acquires common shares of Acasti Neptune Technologies & Bioressources Inc., a life sciences company based in Laval, Quebec, announced its acquisition of 750,000 newly issued Class “A” common shares of Acasti Pharma Inc., a subsidiary of Neptune. Shares were acquired at C$1.33 per share for a collective consideration of C$1,000,000 in accordance with a subscription agreement entered into with Acasti. This agreement was entered into as part of a private placement of shares. Following the completion of the private placement, Neptune gained ownership and control of more than 41,000,000 shares. Since the private placement was a private transaction, it was not known to any stock exchanges or other markets.

SunOpta’s Opta Minerals acquires shares National




company, SunOpta Inc. announced that Opta Minerals Inc. acquired all outstanding common shares of Babco Industrial Corp. Based in Regina, Sasktchewan, Babco is an industrial processor and supplier of petroleum coke, synthetic slag, crushed graphite and ladle sand – this nicely complements Opta’s product portfolio. Opta Minerals Inc. purchased the shares for an estimated $17.6 million in cash, subject to post-closing purchase price adjustments, and is obliged to pay up to an additional $1.3 million in accordance with a contingent fi ve-year earn-out, should the acquired business gain certain EBITDA targets. President and CEO of SunOpta, Steven Bromley, is confident this acquisition will help advance increased shareholder value in Opta.

Carrefour’s newest chief executive Europe’s hypermarket retailer, Carrefour S.A., named Georges Plassat as its next chief executive – Carrefour’s third in four years. The company announced that Plassat would replace current chief executive Lars Oloffson, who is to resign in June. Carrefour, the world’s second largest retailer next to Wal-Mart Stores Inc., has been struggling the last several years, partly due to its hypermarket format, poor trading results and unsuccessful merger project. Although many challenges remain ahead, Carrefour remains positive that Plassat’s strong business reputation and previous experience will offer new, alternative insights and strategies.


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simply beyond

For details, write #107 on Free Info Page, page 76.

Beyond Pain Relief at CHFA West Learn how to

“End Fatigue, Pain and Stress” Presented By Jason Watkin Formulator and Co-Founder of Purica Room 203 at 4:10 on April 20th. Meet Jason and the rest of the Purica Team at Booth #727


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company profile

Good health for all NOW Foods continues to grow, while staying true to its mission By Jennifer Kennedy


riven by a belief that good health should not be a luxury only available to the wealthy, chemist Elwood Richard started NOW Foods in 1968. Fast forward more than 40 years, and NOW is still a trailblazer in the health food and nutritional supplements industry. From a family-run health food store to a leading manufacturer of nutritional supplements, headquartered in Bloomingdale, Illinois, NOW has stayed the course and stuck to its early principles. The company is still a strong advocate for natural health, and carries a wide selection of natural and nature-identical products, including supplements, food and personal care products—backed by research and testing. The Canadian connection NOW supplements and natural health products are big sellers in many Canadian health food stores. "Canadians take pride in consuming products that are grown and processed in Canada," says Neil Levin, head of the Education Department for NOW Foods, and a board-certified clinical nutritionist. As well, with registered products in more than 70 countries, NOW manufactures 425 of its 1,600 products in Canada at its plant in Guelph, Ontario. There are distribution warehouses in Guelph and Calgary. Knowing that natural products are vulnerable to heat, light, moisture and oxygen, NOW has implemented many processes, including Ageless® Oxygen Absorbers, which ensures these factors do not interfere with the effectiveness of the products. Ageless® Oxygen Absorbers are small inserts that are placed in bottles during packaging. They absorb any oxygen in the bottle after it’s fi lled with tablets, capsules or Vcaps®.


Neil Levin, head of the Education Department for NOW Foods


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company profile

NOW Foods products are distributed in Canada by Puresource. The two companies have worked together, hand in hand, since 1998. Hard work pays off NOW Foods has won a lot of awards and been recognized for its products and practices over the years. In 2011, NOW Foods was awarded: • Best Full Line of Supplements: WholeFoods Magazine • 2011 Best of Natural Beauty Award: Better Nutrition Magazine • Herbal Industry Leader Award: American Herbal Products Association As well, in 2010 the National Products Association recertified NOW Foods as an "A-rated" Good Manufacturing Practices (GMP) facility. Michael Lelah, NOW Foods Technical Director, says: “As industry leaders in analytical and microbiological testing, we have the technical and professional personnel, lab facilities, standards and procedures to ensure the highest quality products." In fact, many of NOW's products are being used in dozens of university trials. NOW is the only manufacturer developing and publishing assay methods that screen out adulterants in supplements. By raising the bar on testing, and sharing their methods within the industry, Levin says, "Everyone can now use this information to develop safe methods freely and as safe and effective as possible for more advanced and better methods….We pride ourselves on having a low rejection rate for raw materials. This indicates we've built relationships with suppliers who respect the fact that we are constantly testing materials for the purest quality."

The family circle NOW is and always has been a family-owned company. The Richard family and everyone who works at NOW has a mission of “providing value in products and services that empower people to lead healthier lives.” Levin says the people who work at NOW "are some of the biggest users of the products, so it is extra important to us that the products are as safe, effective and cost effective as possible." Staying true to its roots is something NOW Foods prides itself on. NOW's products are never sold to the mass market. Rather, their aim has always been to help the independent retailer succeed. Improving lives Making a difference is a top priority for NOW Foods. Whenever possible, the company gives back to the community. Some of the organizations that NOW stands behind are the Vitamin Angels Alliance, Compassion International and the World Wildlife Fund, to name just a few. NOW’s philosophy is to make supplements available to as many people as possible and to give to those less fortunate. Charity and affordable pricing are just some of the ways NOW Foods has been bettering lives for decades, by improving the quality of life for its customers, and for people everywhere.

At a Glance NOW Foods Location: #5 – 5068 Whitelaw Road, RR#6 Guelph, ON N1H 6J3 Phone: 800-265-7245 Email: Website: Staff: 70+ (Canada) Top-selling products: Stevia Extract Packets, Whole Chia Seed, Vitamin D-3 1,000 IU, Biotin 1000 mcg, Super Enzyme Caps


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by Ryan Foley, BSc.

The other important thing you must understand is dosage and timing of raspberry ketones. Your dosage should be 100-200 mg two times daily. For optimum weight-loss results you should use 200 mg twice daily. It is very important not to exceed 200 mg in a single dose as it can cause side effects such as stomach irritation Raspberry Ketones are the naturally occurring aromatic compound and will not provide better results. Products containing 400-500 found in red raspberries. Responsible for the sweet aroma that the mg per capsule are applying the “more is better rule” which should fruit gives off, raspberry ketones, when taken in their pure form, never be applied and is dangerous. The first 200 mg should be work as one of the most powerful fat burners in the human body. taken first thing in the morning before breakfast and the second 200 mg should be taken later in the day before dinner. On days With all this said, it is critical to understand that only a particular that you exercise take 200 mg 30 minutes prior to exercise or any activity where you are physically active. type of raspberry ketones, Razpberi K®, has By spreading out your dosage you will been studied and proven to be both safe and “In a human research avoid problematic side effects, maximize effective in humans. In a human research effectiveness, and ensure your body study conducted by the Ohio Research study conducted by the remains in a fat loss state all day long. Group on Razpberi-K, 200 mg showed Ohio Research Group powerful weight loss properties further on Razpberi-K, 200 mg Last but not least, look for a product that substantiating the miracle fat burner claim showed powerful weight combines raspberry ketones with a fullmade by Dr. Oz. After 200 mg was given to loss properties further spectrum raspberry base as this provides test subjects, there was a significant shift substantiating the miracle a more complete raspberry ketone product from carbohydrate oxidation to fatty acid and also provides key antioxidants that are oxidation. In other words, the energy you fat burner claim made by essential in any weight-loss program. Most use to fuel your body and daily functions is Dr. Oz.” companies use microcrystalline cellulose obtained from fatty acids found in your fat (wood pulp) as a fi ller because it is cheap cells. Th is is precisely why raspberry ketones are so effective at shrinking the overall size of fat cells in the but unfortunately interferes with the effectiveness of the product body. After taking raspberry ketones, fat cells essentially free up and it should be avoided. and release fatty acids for energy. When raspberry ketones are used daily you can quickly decrease the amount of fat deposits Razpberi-K® is used exclusively by NuvoCare health Sciences Inc. in Canada in both its WeigthOFF® and Raspberry Ketones+™ brands. in fat cells and body weight decreases. Referred to by Dr. Oz on his February 23, 2012 talk show as, “the #1 miracle in a bottle to burn fat”, this article is intended to give you the facts and information you must know before purchasing a raspberry ketone product.

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CTS YOU NEED TO KNOW ABOUT RASPBERRY KETONES A F 1) Only Razpberi-K has been proven to be safe & effective in human studies THE


2) The optimal dosage for weight-loss is 100-200 mg twice daily 3) Raspberry Ketones+ provides research proven material (Razpberry-K®) and a clinical dosage (100 mg)



Razpberi-K is known as ‘‘THE THE ORIGINAL RASPBERRY KETONE KETONE’ and is the authentic material used in weightloss conducted by Dr. Tim Ziegenfuss at The Wadsworth Medical Center in Ohio. Raspberry ketones naturally occur in red raspberries and when used in their pure-form performa as one of the most powerful fat burning compounds legally available. Shrinks fat cells by increasing hormone sensitive lipase (HSL) RAZBERI-K® CUTS WEIGHT Increases norepinephrine induced thermogenesis VIA 3-KEY BENEFITS: Suppresses fat absorption and weight gain

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Cold and flu

category management Order your products now and be ready for next season By Allison Tannis, BSc MSc RHN



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uccessfully keeping sales hot in your cold and flu category can be a daunting challenge. Estimated by Mintel to be worth US$3.8 billion, the cold, flu and allergy category can be a major source of sales for retailers. This category gets frequent press coverage and involves hundreds of products. Yet, despite its size, it only offers retailers seasonal sales. Heat up sales in your cold and flu category with some insight into market trends, tips from the pros and a review of research behind this category’s most popular products. Sick sales Despite the cold and flu category’s traditionally strong sales, it experienced a slight dip in sales in 2010. The presence (or lack thereof) of influenza and cold outbreaks greatly influences sales in this category. Successful long-time retailers have been able to leverage such external sales factors to avoid a chill in sales during the cold and flu season. “We keep tuned to the media and health departments for predictions of the upcoming cold and flu season. We also pay close attention to historical sales in the store—and to which products our customers have told us work,” says Don Smith, co-owner of Foodsmiths in Perth, Ontario. When managing a seasonal category, reviewing historical sales can help give insight into optimal product mix, inventory and timing. Taking the chill out of sales Seasonal categories are a challenge for retailers of all sizes. Some retailers use transitional areas in their store for seasonal categories such as cold and flu. Others maintain a cold and flu section all year. “We expand and shrink the section according to the season… we want people to know we can solve their cold and flu issues all year ‘round, because they can happen any time,” says Smith. Many retailers feature their cold and flu products on end-aisle displays, checkout counters and other highly visible areas, as consumer researchers suggest cold and flu purchases are impulse buys. Opportunities to cross-merchandise with decongestant apparatus, hand sanitizers, immune boosting supplements such as probiotics, preventative herbals and vitamins can also be helpful in maximizing cold and flu category sales. Yet, having sufficient inventory at the right time may be most important to ensure hot sales during the cold season.


“It is a matter of timing,” says Karen Scott, General Manager of the Health 4U stores in Alberta. “Make sure you are a bit ahead of the season so when it hits, you are prepared.” As the length of the cold and flu season can vary (approximately 75 per cent of sales occur between October and March), ensuring sufficient stock from beginning to end can also help maximize sales. Colds and kids Children are notorious for runny noses and nasty coughs. Colds and flus are common in homes with children. There is a growing trend in the cold and flu category that some retailers may not yet be leveraging. Retailers report that an increasing number of mothers are giving children supplements as a means of prevention against the common cold. This is an interesting new niche that could be leveraged in a retail cold and flu category. Of note, wide concerns surrounding the use of cold remedies in children have dampened sales of children’s cold and flu products. Seasoned retailer Don Smith notes, “Make sure the label says [for children] loud and clear; otherwise, parents won’t trust that the dosage is safe for their children.” Intel on products The cold and flu category is popular and diverse, with every manufacturer offering a uniquely marketed product in an attempt to get a piece of this multi-billion dollar category. Successfully managing your cold and flu products starts with understanding the product’s research and safety profiles. In addition, “Try to be wary of duplication of products within a category. If a similar product isn’t differentiated enough, there’s no point in watering down an already good seller,” says Smith. Optimizing sales in your cold and flu category will depend on many factors, including merchandising, product selection and external factors. Yet, the personal touch should not be forgotten. “Stay in touch with your customers, and ask them what they need to see stocked in your store. This will benefit your sales,” says Karen Scott. Personal recommendations and well-trained staff are some final touches that can keep sales hot in your cold and flu section.


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Popular nutraceuticals to fight cold and flu symptoms Here is a quick glance at the research and safety profiles of some of the most popular nutraceuticals in the cold and flu category.



One of the most commonly used natural products for immune support is echinacea. It owes its effectiveness to a proven ability to stimulate the immune system. Researchers have found that it causes an increase in the number of white blood cells, spleen cells and other disease-fighting agents such as T-helper cells and interleukin. Researchers have also discovered that Echinacea purpurea leaf extract may provide significant relief from symptoms of the common cold.

Many homeopathic remedies for the common cold and flu have long histories of effectiveness. Some offer relief of mucus congestion, and other various symptoms of the cold and flu. This section of the cold and flu category has gained popularity due to its ability to offer products to help children. An example of a popular homeopathic product in this category is Anas Barbariae Hepatis et Cordis extractum (sold as Oscillo® or Oscillococcinum).


Pelargonium sidoides

Zinc is a mineral that is necessary for the production of white blood cells, and a deficiency in zinc is linked to impaired immune function. To date, more than 15 clinical studies suggest that zinc is helpful in fighting the common cold. When zinc supplements are taken within 24 hours of cold symptoms appearing, and continued for five days, subjects were more likely to recover within a week than those who did not take zinc.

Research studies indicate that Pelargonium sidoides extract interferes with the ability of a virus or bacteria to attach to human cells, and helps loosen excessive mucus by stimulating the movement of cilia. Clinical trials have shown it to be safe for adults and children for the treatment and prevention of the common cold. This popular European remedy is known as Umckaloabo, but is sold as Umcka in North America.

Vitamin C

Black elderberry extract

Vitamin C is up there with chicken soup on Mom’s list of favourite cold remedies. However, vitamin C is also supported scientifically as an immune-boosting nutrient. Vitamin C is found in high quantities in the thymus, which is the production site of white blood cells. At least 29 controlled clinical trials indicate that vitamin C reduces the duration and severity of colds.

One of the most popular anti-viral natural products in Europe, black elderberry extract (Sambucus nigra L.) has been studied in a handful of clinical trials for its ability to stimulate the immune system and fight influenza. One particular extract appears to block the ability of influenza to attach to the body’s cells.


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HEALTHIER FOOD FOR LESS Organic Garage bases its success on introducing healthy food By Joe Tuck • Photography by Robyn S. Russell to as many people as possible 34 • MARCH/april 2012

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When Matt Lurie was 19 years old, he opened his first Subway franchise. By the time he was in his early 20s, he owned and operated three Subway franchises and was one of the youngest multi-unit franchisees in Canada. In 2006, at 25 years of age, he went out on his own, armed with a youthful optimism, and opened Organic Garage in Oakville. This family business is 80 years in the making. Lurie is the grandson of Polish immigrants who, beginning in 1931, owned a one-stop-shop grocery store on College Street in Toronto. Due to changing demographics and the rise of supermarket stores, in the 1980s the business was forced to close its doors. Lurie’s vision for Organic Garage echoes that of the storefront sign that hung above his grandparents’ former shop: “We Sell For Less.” Tweaking this charming declaration slightly, Organic

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Garage’s motto is “Healthier Food For Less.” Lurie notes, “I knew that with a smart buying strategy it was possible to offer customers the opportunity to buy organic and all-natural products for less money than they were used to paying.” For instance, a popular brand of Almond Milk is priced at $1.97. Competitors have priced the same item between $2.25 and upwards of $4.50. “We are most known for our pricing structure,” Lurie states. His goal is to be well-priced across all categories and the best-priced.

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No compromise on standards How is this bold declaration made possible? “Customers know us for having a lot of in-and-out specials, manufacturer’s clearance items, short-coded items and distributor liquidation items,” Lurie says. “I get 8-10 calls a day on liquidation products from our vendors because we are now known in the industry as a company that can help a manufacturer-distributor liquidate something. Without compromising our high-quality standards, we pass the savings on to our customers.” As evidenced upon entering the store, what sets Organic Garage apart from other stores is the large amount of produce it carries, a typically low-margin inventory item. Organic Garage wants to acquire and retain the conventional shopper who wishes to eat healthier, and wants the store to be comfortable for people who might be more used to shopping at the big supermarkets.

Organics is big business For organic food sales, Oakville is one of the more competitive markets in the region, with several stores vying for customers. “Fifteen years ago ‘organics’ in food stores was in its infancy, now it’s big business,” Lurie says. As a new retail start-up six years ago, Organic Garage faced two big challenges. “First, we were grossly under-financed when we opened, which meant that we had to basically build the store over the last six years. This isn’t ideal because it meant a constant reinvestment in the business. However, it did allow us to adjust to what our customers wanted without having to do major renovations. Second, we had to overcome our competition. By comparison to other regions, Oakville is a very cut-throat market with a high density of grocery stores for one town,” Lurie explains.

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There is a Loblaws, Walmart, Sobeys, Fortinos, Metro, Food Basics, No Frills, Price Chopper/FreshCo, Whole Foods, two Longo’s (with a third opening in the next two years), to name a few. Lurie continues, “This increased competition really splits the dollar that customers are willing to spend, and means we have to be on our toes when it comes to our own pricing, quality and customer service.” Those three tenets—pricing, quality and customer service—are the backbone of Organic Garage’s business philosophy.

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Lurie claims, at most, in the interests of cost versus benefit, the “big box” stores will only commit 10 per cent of their effort and inventory to organics. This is why, he feels, since organics will never be a primary focus for the big chains, they are not necessarily his primary competition. Food is the core business So, as the field narrows, what sets Organic Garage apart from its direct competitors? “Unlike other organic food stores, we don’t require a distributor to get a vendor’s new product in the door,” answers Lurie. In addition, where other health food

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stores might fill their shelves with high-margin, non-perishable and long-lasting products such as vitamins, pharmaceuticals and supplements, Lurie is proud that, “Organic Garage’s core business is food.” They are 100 per cent, as opposed to 10 per cent, committed to stocking food that contains non-hydrogenated or partially hydrogenated oils, no high fructose corn syrup, no artificial colours, flavours, sweeteners or preservatives, no antibiotics, synthetic growth hormones or animal by-products. On this topic, Lurie states: “We constantly audit our products to ensure

their ingredients don't change.” Some of the popular items stocked include natural breads, popcorn, chips, drinks, rice, diapers, frozen foods, soaps, organic milks and cheeses. No paper flyers To grow the business, Organic Garage avoids the use of traditional advertising methods such as paper flyers or corporate literature. With the exception of an e-flyer and the website, there is no media advertising. Instead, Lurie and his team have implemented events-based campaigns geared at building customer loyalty.

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“This increased competition really splits the dollar that customers are willing to spend, and means we have to be on our toes when it comes to our own pricing, quality and customer service.”

Quinoa, kamut…what? The first part of that approach is the educational program. Lurie explains: “A lot of shoppers don’t know what quinoa or kamut are. Without preaching in store, we tell a story about what a product is and its benefits. An individual’s dietitian might tell them to ‘eat quinoa.’ Well, this is not a quick switch, and it’s difficult for the conventional shopper. This is why we don’t preach. For us, it’s a red light, yellow light, green light approach. Live your life in yellow and when you are ready, at your own pace, gradually go all-in on green,” he explains. Lurie admits that he enjoys the occasional “red-light item” such as a Chips-Ahoy cookie, though he does encourage people to moderate their favourite guilty pleasures and gradually replace them with a healthier option each time they shop. Eventually, in time, people will make the complete shift toward healthier eating and enter “the green light zone,” completely abandoning their guilty pleasures. Lurie states, “We are in the business of food. We are not scientists or food experts. Our staff cannot be expected to have ALL of the requisite knowledge pertaining to the hundreds of products and brands on our shelves.” To compensate for this, Organic Garage brings in experts and holds many annual events. Educating customers For example, the Gluten-Free Fair runs May 12-13. Organic Garage’s website heralds the
3rd Annual Gluten-Free Fair as, “your opportunity to meet representatives from our best-selling gluten-free brands. We invite you to try new products, get answers to questions you may have, take home free samples and enjoy specials on the products being featured in our special Gluten-Free E-Flyer.”

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In addition, Organic Garage has a partnership with Mapleton’s ice cream, and on June 9, 2012, they are holding a Free Ice Cream Cone Giveaway. In celebration of National Organic Week, Organic Garage will be providing samples of local organic foods. And, from November 24 to 25, 2012, Organic Garage will hold its first ever Health and Beauty Fair. Here, people will have the opportunity to meet representatives from health and beauty brands. This month, from April 13-15, 2012, Organic Garage will have a booth at the Green Living Show (at Toronto’s Direct Energy Centre), and at the National Women’s Show, from October 19-21, 2012. So what does the future hold for Organic Garage? Lurie maintains that his industry is still in its early stages, and there are still a lot of “up-and-comers.” Currently, Organic Garage employs 50 salaried, full-time and part-time staff. He is optimistic about Organic Garage’s potential for future growth, and predicts that if the right building presents itself, in the years to come, a new Organic Garage location could open its doors in Toronto’s west end. This would make his family’s story come full circle, back to where his grandparents began their livelihood and food retailing tradition, 80 years ago.

At a Glance Organic Garage Locations: One Main Address: 579 Kerr Street Oakville, Ontario L6K 3E1 Phone: 905.849.1648 Website: Staff: 50 Top-Selling Products Food: Blue Diamond Almond Breeze, L’ancetre Cheese, Harmony organic Milk, Seventh Generation Diapers, Lundberg Rice, Nature’s Path products, Annie’s Homegrown Products, Amy’s Products, Glutino products Vitamins: Natural Factors, Flora, Genuine Health, Ascenta, VEGA, Manitoba Harvest, Sunwarrior, Ergogenics, Amazing Grass, E3Live Personal: Jason, Kiss My Face, Green Beaver, Hugo, Nature’s Gate, Aubrey, Soap Factory, Giovanni, Burt’s Bee’s Misc: Rowe Farm Meats, Yorkshire Valley Chicken, Fieldgate Organics, Du Breton, McLean Meats

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It’s a name families trust!





Want more information about WN Pharmaceuticals products? 1-800-430-7898 | Follow us on : @webbernaturals | Like us on :

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Support your immune system and more with Chewable Juicy Orange Vitamin C + D. Each delicious 100% natural orange-flavoured tablet provides 500 mg of Vitamin C and 500 IU of Vitamin D, boosting your immune function year round. * Ramagopalan SV, Heger A, Berlanga AJ et al. A ChIP-seq-defi ned genome-wide map of vitamin D receptor binding: Associations with disease and evolution. Genome Research, 2010; DOI: 10.1101/gr.107920.110

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Getting SMARTER about




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Turn the tables and use this powerful new tool to your advantage By Sarah O’Connor


here’s no doubt about it, the smartphones have landed. Most adults between the ages of 18 and 34 now own smartphones, and the number of smartphone subscribers using the mobile Internet has grown 45 per cent since 2010! These magical handheld devices have empowered consumers like never before and, whether you like it or not, they are changing the ways your customers shop. Smartphones are presenting new challenges and opportunities for health retailers. No matter if you’re a self-proclaimed technophile or a proud Luddite, it’s time to embrace the revolution. Easy price checks The greatest threat to retailers posed by smartphones is that they make price comparisons incredibly easy. Customers can, in theory, spend half an hour speaking with your staff in order to find the best supplement for them, then simply scan the barcode and buy it on Amazon or WalMart for a lower price. Naturally, trying to beat large online retailers on price is a losing game for independent bricks and mortar businesses, so does this mean the days of the local health food store are numbered?


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Dorothy Wilson, store manager at Rainbow Foods in Ottawa, Ontario, doesn’t think so. Rainbow Foods is a full-service health food store that offers a wide range of fresh and frozen foods, supplements, body care products, gifts, pet food and the list goes on. Their speciality is supporting people with allergies, food sensitivities and special diets. The business has been in the same location with the same owners for 35 years, and this spring they are celebrating by expanding their floor space to an impressive 7,000 sq. ft. Health is different “In the health food sector, I don’t know that [the threat of customers buying products at a cheaper price online through their smartphones] is as big an issue as it would be for retailers like clothing stores,” says Wilson. “Looking after your health and what you put in or on your body is very different from what you put over your body, because it’s such a personal experience.” Her belief is that health food stores are in a league of their own. “Our products are fairly specialized, and people want to have the reassurance that they’re making a good choice, they want to know that their own research that they’ve done is validated, and they want to seek confirmation from a perceived expert on the products,” she explains. “The quality of service that you get in a health food store, helping you make an informed decision on supplements and body care, is really important. Even with people being able to take a picture with their smartphone of this and go down the road to see if somebody else has it cheaper, once they are in your store, receiving really good quality service, they tend to buy from you. We’re not seeing cases where we’re being a showcase for Amazon and other online stores at this point.”

Wilson believes the personal touch is still important. “People still love really good customer service and a community feel, especially when they’re buying food or they’re buying supplements and things like that,” she says. “We’re not doing any online sales at the moment, and I don’t know whether that’s down the road for us—I still think that a lot of shopping for food and supplements will be at a bricks and mortar location for people who want to make informed decisions.” Rainbow Foods has had a popular loyalty program in place for more than 10 years, and Wilson says they may eventually look at making the program smartphone compatible. The store also offers customers the opportunity to opt in to receive newsletters, flyers and information about in-store events via email. Plus, Rainbow Foods is on Twitter, and Wilson says they find this an effective and personal way to connect with customers in real time. So what strategies can you put in place to start making your customers’ smartphones work for you rather than against you? Clever uses for QR codes If you’ve made an effort and an investment to build your website and add useful information related to your products, services and events, smartphones offer an effective way to bridge the gap between the physical and the virtual. Let’s say you have an in-store seminar coming up about healthy weight management. Why not use a free QR code (several websites offer these; just Google “free QR code”) on some signage near your weight management supplements that links to information about the event and enables them to register online then and there? Other smart uses of QR codes include background information on certain products, or explanations of certifications such as Rainforest Certified or Free Trade. Watch for more product manufacturers using QR codes on their packaging to help customers make more informed decisions. Embrace the mobile wallet It won’t be long before your customers are asking to pay for their purchases with their smartphone rather than a debit or credit card, thanks to Near Field Technology (NFT). NFT is a tiny computer chip installed in some of the newest cellphones that serves as an all-in-one payment card, loyalty card and transmitting tool. If you’ve used a MasterCard PayPass, you get the idea. NFT phones are already a reality in the U.S., and they will be making their way to Canada in the near future. For now, embrace mobile apps such as Key Ring, which makes it easier for customers to manage all the various loyalty programs



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“You can use smartphones to create a more rewarding shopping experience.”

they are involved with and sign up for new ones. These apps work with existing loyalty programs and make it incredibly simple to create new programs that incorporate mobile technology and generate useful data about your customers’ shopping habits. Make a game of it A recent study by comScore, Inc. found that 16.7 million U.S. mobile subscribers used location-based “check-in” services such as Facebook Places, Foursquare and Gowalla on their smartphones in March 2011. This represents 7.1 per cent of the entire mobile population and nearly one in five smartphone users. These social media programs make a game of check-ins, awarding badges and mayorships to heavy users. A fun and easy way to leverage mobile check-ins is by giving special offers to users who check in to your store, or rewarding those at the top of the check-in leaderboard with discounts or prizes. “Although still in their relative infancy, location-based mobile check-in services are seeing rather impressive adoption among smartphone users,” says Mark Donovan, comScore senior vice president of mobile. “The ability to interact with consumers on this micro-local level through special offers, deals and other incentives provides brands with the real-time opportunity to engage consumers through their mobile device.” Smartphones are empowering your customers by putting the world at their fingertips. The good news is that you can use this new technology to your advantage. By being responsive to your customers’ emerging needs and wants, you can use smartphones to create a more rewarding and engaging shopping experience than ever before.


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3/30/12 5:58:28 PM




FRIENDS Probiotics and prebiotics are very important to health and well-being

By Nikki Fotheringham



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our body is a hotbed of bacterial activity. If this thought leaves you reaching for your antibacterial soap, you will be even less pleased to know that more than a pound of bacteria calls your body home.

Not all bacteria are bad, and there are many healthy kinds called probiotics that help our bodies in innumerable ways. People whose probiotic microbes are flourishing enjoy improved health and vitality. In order to keep an adequate store of healthy bacteria, probiotics must be a regular dietary feature, along with the prebiotics that feed them.


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Probiotics represent a class of beneficial bacteria that can be found in fermented foods. Lactic acid bacteria, bifid bacteria, yeasts and bacili are some of the most famous of the probiotic microbes. The presence of probiotic bacteria inhibits growth of toxin-producing bacteria and pathogens. The symptoms of gastrointestinal and bowel disease are greatly reduced in patients with an abundance of probiotic flora. Aside from helping with gut-related diseases, the benefits of a healthy probiotic population are legion. Amazing potential Although more research into the area is required, early studies suggest probiotics can reduce the recurrence of bladder cancer and prevent vaginal and urinary tract infections. Probiotics can prevent and treat diarrhea, especially when taken in conjunction with antibiotics. The treatment of eczema in children and the reduction of flu and cold symptoms also fall under the probiotic umbrella. The most significant findings to date support a theory of improved digestion and the body’s ability to absorb nutrients. This leads to improvements in overall health and a reduction in bad breath.


Mary Muraco from Naturally Healthy Foods in Niagara Falls, Ontario has observed more consumers buying probiotics. “The probiotic market has grown exponentially in the last five years as people benefit from its many attributes,” she says. “Probiotics are used to reduce the symptoms of constipation, bloating, diarrhea, gas, bad breath, excessive body odour, dull complexion, vaginal infections, red eyes and lack of energy. It is great for boosting the immune defences, especially in the winter.” The veracity of these claims must still be established, and many studies are currently underway to do just that. “There’s a wealth of ongoing research that constantly sheds new light on the subject,” says Sharon Kite, supplements and body care manager at Rainbow Foods in Ottawa. “What is coming to light is research indicating that it’s not how many cultures and how many multi-million or billion active cells per dose that’s most important to achieve a healthy gut, but the actual strains used, their specific role in the gut and whether they are native or foreign to the human or an animal gut’s natural flora.”


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Getting the right ratio The ratio of good to bad bacteria in our bodies should be about 85 per cent to 15 per cent to ensure great health and the ability to digest food and absorb nutrients effectively. Unfortunately, with most of us, that ratio is reversed. So essential to our health and well-being are bacteria that it is now believed that the appendix plays quartermaster to these microscopic minions, and it’s from this store that our bodies are meant to replace the bacteria lost over time. Now that we live in such close contact with others, we get more than our fair share of bacteria—rendering the appendix obsolete. However, much of the bacteria we are exposed to are not the probiotic bacteria that we need. Probiotic bacteria occur naturally in fermented foods such as yogurt, some cheeses and kefir (a fermented milk drink). Probiotic bacteria are destroyed when exposed to temperature extremes, so grilled cheese or frozen yogurt is unlikely to yield positive results. You can also stock up on belly bugs by taking liquid, powdered or pill-form supplements. “The probiotics market has grown tremendously over the last few years, so much so that we’re seeing many commercial brands of food and drinks in the supermarkets highlighting probiotic content on their labelling,” says Kite. “At Rainbow, we’re always working with consumers brand new to the subject of probiotics, who need help to get started. However, probiotics are no longer foreign to most of our supplements customers, and our probiotics category has grown, as have our sales. What is overwhelming for most is the already huge and continually growing choice of probiotics available, such as single and multi-culture, single and multi-strain, low, medium, high potency, multi-million and billion active cells, human strain, dairy, dairy-free, temperaturestable for travellers, etc.” Top up regularly Probiotic top-ups should be part of our weekly diet routine. Probiotic supplies need to be constantly bolstered in order to maintain a healthy ratio and keep bad bacteria (and their resultant toxins) at bay. “Probiotics are one of the most important things you need to take on a regular basis, at least four or five times a week,” says Muraco. “The feedback we get from our customers is phenomenal. Some who have been living with ailments for years found their health dramatically improved. Probiotics can change your life for the better.”

As an understanding of the importance of probiotics grows, so do the applications in which they are marketed. “The future of probiotics sees it moving into the food market where it is added as a supplement,” Muraco continues. “As this is yet to be regulated, there is no guarantee that you will be getting enough bacteria or that there is any bacteria in instances where the food has been on the shelf for too long or exposed to extremes in temperature. ….We have researched which products work best, and we are also well educated in the field and are able to give our customers expert advice.” Probiotics eat prebiotics Bacteria have to eat, too and what your probiotics like to nibble on is prebiotics. Prebiotics is a form of natural fibre that can be found in plant matter. Our refined diets mean that most of the food we consume is devoid of the fibre that helps to cleanse our systems and keep our prebiotics alive. Fruits, legumes and whole grains supply our bodies with prebiotics. Garlic, artichokes, leeks, bananas and onions are particularly rich sources. Prebiotics have been getting less press than their bacterial counterparts, and many consumers are unaware of the importance of combining the two. Partly that’s due to the lack of research on this. “Prebiotics are less well known by the consumer,” says Kite. “There’s also less information out there, and mixed messages as to the importance of a prebiotic. We carry some prebiotic fibre formulas that are marketed more for colon cleansing and regularity than as a food source for probiotics. There is also some mixed information from manufacturers as to whether a prebiotic-probiotic blend is effective.” A 2009 report shows that the probiotic market worldwide is growing at a rate between 5 and 30 per cent annually. As the public becomes better educated about the importance of probiotics in the diet, the growth of food supplements and probiotic supplements grows too. It’s important for consumers to understand the importance of genus and strain in delivering the right probiotics for treating various symptoms, for the probiotics to be alive when ingested and delivered in adequate doses. It’s also imperative that a diet rich in prebiotics be adopted in conjunction with the probiotics to ensure the healthy proliferation of beneficial bacteria.


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Nature’s Healing Plants By Dr. Linda Miles L. Ac., D.O.M.

Scars, stretch marks and sunburns can be minimized with natural remedies


veryone experiences problem skin conditions such as scars, stretch marks or burns. Skin tissue is very delicate, and when damaged, it can be extremely difficult to resolve. Before your customers decide that overthe-counter medications or laser surgery are the solution to minimizing the appearance of their skin condition, you can educate them about the power of natural ingredients and how they can help.


Used medicinally for thousands of years, plants still serve as primary sources of medicine in several parts of the world, and form the basis of many of our modern pharmaceuticals. While many pharmaceuticals exploit a single active component of a plant, herbs contain more than one active compound, plus various other phytochemicals that contribute to the healing power of the herb. As a result, herbs stimulate the body’s own amazing power to restore balance and produce healthy, beautiful skin.


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feature SCARS Scarring or injury to the skin can occur for a multitude of reasons. Whether a scar is formed from an accidental wound, surgery, acne, chicken pox or stretch marks (as these are also a form of scarring), this noticeable damage can be extremely frustrating or annoying. A blend of botanical extracts will help soften, smooth and diminish the appearance of scars, especially those that are lumpy, bumpy or discoloured. Herbal ingredients help break down scar tissue and encourage healthy, natural-looking tissue growth. They also help reduce the appearance of stretch marks, calluses and other skin hardenings, and will help heal minor burns or skin overexposed to the sun.

“Natural remedies can help soften, smooth and diminish the appearance of scars and stretch marks.”

Natural scar gels can contain powerful ingredients to help soften existing scar tissue and stimulate the formation of new, healthier tissue. • Panthenol (provitamin B5) is essential for normal skin cell function, and accelerates wound healing. • Studies show that treating wounds with panthenol results in more elastic and solid tissue regeneration (Ebner et al., 2002). • Allantoin, from comfrey (Symphytum officinalis), is known to help build tissue when applied topically; various studies demonstrate allantoin’s ability to help heal scars. • Allicin, found in onion (Allium cepa), has been found in scientific studies to possess antibacterial, antiviral, antifungal and antiparasitic properties (Ankri and Mirelman, 1999). These important natural remedies can help soften, smooth and diminish the appearance of scars, stretch marks, keloids and calluses by rebuilding healthy tissue. STRETCH MARKS Stretch marks, also known as stria atrophica or stria distensae, are scar-like lesions that form on the skin, usually in response to rapid weight loss or weight gain. A common occurrence with pregnancy, stretch marks start out as angry-looking raised red or purple streaks, typically found in

fatty areas such as the abdomen, breasts, upper arms, thighs and buttocks. With time, new stretch marks will become less inflamed and fade into colourless depressed tissue. Genetics do play a role in a person’s susceptibility to stretch mark formation, and costly medical and aesthetic procedures are available. However, there are natural ways to assist in reducing the appearance and occurrence of stretch marks. Stretch marks begin at the deeper, dermal layer, so supplementation with vitamins and minerals that support connective tissue health will play an important preventative role in their formation: vitamins C and E, zinc and silica are all essential in this regard. Stretch marks appear during periods of significant weight change because the constant stretching and stress on the skin breaks down connective tissue by damaging collagen and elastin fibres. Keeping skin lubricated with products that contain natural moisturizing and nourishing oils such as vitamin E, jojoba oil or olive oil during times of rapid weight fluctuation may also help prevent or minimize stretch mark formation. Stretch marks are a purely cosmetic imperfection. It is important to remember that however visibly unpleasant stretch marks may be, they are in no way compromising the body’s ability to function.


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SUNBURNS A sunburn is a radiation burn to the skin, produced by overexposure to ultraviolet (UV) light, commonly from the sun’s rays. There are numerous topical skin products that can relieve the pain of a sunburn and speed up the healing process. Allantoin, panthenol, allicin and the thick mucilaginous gel of the Aloe vera plant or aloe-based products are popular treatments that help resolve the burn and relieve pain. HEALING POWER OF VITAMIN E Called a miraculous antioxidant by some, vitamin E has been shown to be particularly beneficial for problem skin. Vitamin E has been used in clinical dermatology as a treatment for a variety of skin conditions, including superficial burns, eczema, atopic dermatitis, cutaneous ulcers and other inflammatory skin diseases (Panin, Strumia and Ursini, 2004). It is also known to aid in the resolution of scarring, and help prevent and reduce the look of stretch marks.

In skin treated with vitamin E, the cellular markers of free radical damage were significantly decreased, suggesting that vitamin E effectively protects the skin from UV-induced oxidative damage (Saral et al, 2002). Vitamin E is an essential nutrient that the body cannot produce. Raw vegetable oils, nuts, nut butters, rice bran oil and barley are all good sources of vitamin E. Dietary supplementation and topical application increase the concentration of vitamin E in the skin, although topical application delivers this important vitamin directly to the skin, increasing the levels of vitamin E faster and more effectively than dietary supplementation (Packer and Colman, 2003). Topically applied vitamin E is an excellent and intense moisturizer to promote soft, smooth and healthy skin, and protect it from free radical damage.

As a topical treatment, vitamin E helps moisturize the skin and optimize skin health. One function of the epidermis is called the barrier function. Our skin has a natural barrier, a waterproof seal that keeps moisture in the skin and prevents evaporation and moisture loss. Both the natural aging process and environmental influences cause the barrier to break down, allowing skin to lose moisture and become dry and susceptible to skin damage. Vitamin E helps to restore and maintain the barrier function, locking moisture into the skin and preventing dehydration (Panin, Strumia and Ursini, 2004). As an antioxidant, vitamin E helps protect the skin from free radical damage. Multiple studies document the protective effect of vitamin E against UV-induced skin damage. In one study, researchers topically applied vitamin E to the skin daily for three weeks, and then exposed the skin to UVB irradiation.



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simply beyond

For details, write #110 on Free Info Page, page 76.

Medicinal Mushroom Therapy at CHFA West Learn how to

“End Fatigue, Pain and Stress” Presented By Jason Watkin Formulator and Co-Founder of Purica Room 203 at 4:10 on April 20th. Meet Jason and the rest of the Purica Team at Booth #727


IHR Mushrooms.indd 1 IHRAPR2012_10025_BIOMEDICA_Mushrooms_FP.indd 1

3/20/2012 12:14:00 PM 3/30/12 3:09:39 PM

ken’s kool Columnist Ken Vannucci

Merchandise manager for London Drugs and a social media advocate.

othe n a t

g ar t i kin

w t e or n r

Social media is great—let’s not forget how to interact in person!


N o 56

By Ken Vannucci


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ken’s kool


o matter how big digital networking becomes, I try and tell my kids that the key to long-term success in business or any other ventures they undertake will largely be the result of how well they networked in person, and not just online (which is where they seem to hang out the most). How well they make connections, keep connections, use those connections and allow them the same latitudes, online and in the flesh, will be critical to their success. Now, there are tons of books and articles out there on networking. There are the 5 tips, 10 tips and 100 tips to better networking, and the 5 minute and 20 minute guides to better and effective networking. There are seminars and YouTube videos. In fact, if you ever wanted a topic that had too much written about it, it’s probably networking. So why write another article or share another thought? It’s because I think people have overwritten this topic and overcomplicated it. Just be yourself It’s not that difficult to network if you follow one simple step: just be you. Give the people you connect with the real you.

to the house who are in their mid-teens, like my kids, is a lack of being able to network if they don’t have a phone, tablet or laptop in their hands. These kids are great at mobilizing each other quickly, as they really get the mediums available today for social networking. What they seem to fail at is being able to sell the ideas once they meet up in person. They seem to have lost the art of in-person networking, and there does not seem to be a push to change that. We’re content to let them stutter through a conversation because they “really get” and use the online mediums. We seem to have succumbed to the fact that we cannot “beat” the way they communicate. I don’t think this was something we needed to win. There is nothing to beat; we just need to teach the “other” ways of communicating. Maybe it’s just me. It could be a personal bias, as I still do almost all of my business deals in person, or online using visual mediums such as Skype, because I want to see who I am dealing with. So much can be gleaned from the nuances of eye movements, smiles, frowns and changes in voice. You just can’t get that unless you can see and/or hear the person. You can’t get that unless you truly connect at an inperson meeting.

If there is one thing social media has really forced upon society, it’s a much deeper level of honesty, as you just can’t hide any more. If you try and fool the masses in today’s world, someone will find out, and many people will find you out pretty quickly after that. It is very difficult to maintain a lie.

It takes skill Now, where a book or two, or an article or two, may help you, is in how to approach people and how to start an interaction. There is a skill set to good communicating.

Authenticity is crucial in today’s world of social networking. You have to be you, and you have to stay true to that if you are going to be successful.

That I leave up to you. All I want to stress with younger folks is that you do need to get back to some of the old ways of communicating and networking—in person.

Those same rules apply even more when we network in person, face to face. You have to present the real you if you want to foster any sort of deep and meaningful long-term connection with people. Authenticity is crucial here as well.

I write this as I am going into two days of meetings with industry, where a bunch of us will sit, talk and learn from each other. It is something that is much easier to do in person.

Where I see the issue or concern with the kids who come over

So get out there and be yourself, and learn to talk again. Trust me, it’s not that bad.


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ingredient review

Raspberry Ketone

Applications Raspberry ketone is most known for its use in perfume, cosmetics and as a food additive, giving off a fruity odour. As of late, it has been shown to increase fatty acid oxidation and prevent elevations in body weight; this effect has only been demonstrated privately in one small human study (Ziegenfuss, 2006) that looked at metabolic rate (including fatty acid oxidation) and safety in humans, using a specific raspberry ketone raw material called Razpberi-K®. Razpberi-K is used exclusively by Nuvocare Health Sciences Inc. in Canada and is a registered trademark of Integrity Nutraceuticals International. No other studies have been done with humans, although products containing this compound are marketed for weight loss. History Red raspberries have been used for centuries in traditional medicine to treat a range of conditions and ailments. Raspberry ketones are a major aromatic compound in red raspberries, making them responsible for the smell of raspberries. Due to this, raspberry ketones have been used in cosmetics and perfumes as a scent since the 1960s.


Origin Naturally extracted raspberry ketones exist at about 1-4 milligrams per kilogram of red raspberries. It would not be possible to eat enough raspberries to get a physiologically active dose. Because of this, naturally extracted raspberry ketones are extremely expensive, and so commercially available varieties are often synthesized in a lab. Benefits The three benefits raspberry ketone is known to deliver are: • An increase in norepinephrine-induced thermogenesis (especially when taken before exercise) • An increase in Hormone Sensitive Lipase (HSL) in fat cells, which causes fat cells to release fatty acids to be used as energy • A decrease in fat absorption in the small intestine Effective dosage In the only human study conducted, 200 mg was shown to be safe. On his show, Dr. Oz recommended a dose of between 100 and 200 mg, two times daily. This is considered the ideal dosage (and preferably 200 mg before exercise) to help support weight loss when combined with diet and exercise.


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Format Capsules Regulations In 1965, the U.S. Food and Drug Administration placed raspberry ketone on “generally recognized as safe” (GRAS) status. Despite the lack of research, due to raspberry ketones being extracted from fruit, they are generally considered safe. Health Canada classified raspberry ketone as a Natural Health Product (NHP) under Schedule 1, item 2 (an isolate) of the Natural Health Products Regulations. Its non-medicinal purpose, according to Health Canada, is as a flavour enhancer.

Current research There is only one privately conducted human study on Razpberi-K® and no public studies available yet on the effects of raspberry ketone in humans. Dr. Oz’s advice is based on two research studies involving mice that were fed high-fat diets and high doses of raspberry ketones and failed to gain as much weight as other mice on the same diet, without the raspberry ketones. Another study also found that raspberry ketones promoted the breakdown of fat inside the fat cells to increase weight loss in mice. Therefore, raspberry ketones have been established as bodyfat-reducing in mice, and can potentiate fatty acid oxidation in humans (Razpberi-K®) yet further research using humans needs to be done to more clearly define the efficacy of raspberry ketones in humans.


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Side effects Some people experience stomach irritation if they take 400500 mg or more of raspberry ketone at one time, so this should be avoided.


ingredient review


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BIO-K+ INTERNATIONAL INC. Probiotics company freshens its look By Lynne Shuttleworth


the packaging and loaded up our bottles with our super-charged, enteric-coated veggie caps. People say Bio-K+ is all about freshness. This new look now gives people a better understanding of how fresh the capsules are, too.”

Recently, Bio-K+ labels and packaging got a makeover. In particular, the new packaging for the capsules changed. The capsules’ new look reflects the same freshness and effectiveness as the liquid version. It has always been part of the Bio-K+ family, and now consumers can see the resemblance.

Green on white As well as making that big change to the packaging, Bio-K+ had the bottle labels and box graphics redesigned. Whereas before, the bottles and boxes came in a rainbow of colours, they are now labelled with Bio-K+ in uniform green and the word “Probiotic” also in green. The white background replaces the former coloured background.

io-K+ Probiotics are part of a lifestyle. They are a reliable and popular product that people genuinely love using in their everyday life—at home, at work or travelling. One of the greatest reasons: Bio-K+’s effectiveness is clinically proven. And, day to day, the company works continuously to keep its customers happy by listening and responding to their needs.

“We discovered in the focus groups that there was a disconnection with our brand and the line of capsules. Customers recognized our iconic white and green bottle, but didn’t realize that we had an alternative to the liquid in an ‘easy-travel-ready’ capsule,” says company president Francois-Pierre Chevalier. “So we redesigned


“People are raving about how much they like the new colour scheme,” Chevalier reports. “We’ve simplified the message.” Travelling in a capsule to your flora The bacteria is concentrated and put into a freeze-dry machine.


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Fruity (Before) Calcium (After)


Dairy Free (Before) Soy (After)

Organic Rice

This gives the bacteria a longer shelf life and better resistance to humidity. Since the bacteria are fragile, a special enteric coat is applied to the capsules to protect them from the gastric acid present in the stomach. This also allows the active ingredient to survive until it reaches the intestinal tract where the probiotics need to do their work. Each bottle of the regular probiotic capsules contains 15 capsules, and the amount of active bacteria per capsule varies from 12.5, 25 or 50 billion, which is the equivalent of a quarter, a half or a full bottle of the liquid version, to achieve the desired outcome.

For more information on the products, visit the Bio-K+ website. Nutrition Month promo Bio-K products work; people are passionate about them, and therefore, Bio-K wants to stimulate community action on healthy living. In the month of March, to coincide with Nutrition Month, Bio-K+ was offering a chance for community groups to win $10,000 for a local non-profit organization related to sports, fitness and nutrition. Visit their Facebook page to follow up on the winners and their projects at facebook. com/!


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For details, write #104 on Free Info Page, page 73.

HairGrow Tech IHR FullPg.qxp:Educational ad


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reductase activity – the enzyme responsible for converting excess testosterone to DHT (which is the primary molecule that causes hair loss). The SDG from flax lignans in both formulas also decreases excess cholesterol the building block of testosterone. Based on new research on the rate of metabolism of SDG in flax lignans (8-12 hours on average), the dosage in both products has been revised from once a day to twice a day for optimum results.

Twice the Strength! Double the Power!

Hair Grow Technology’s Bio-Fen® product line is continually moving forward! We are introducing our two latest versions; Bio-Fen® Plus for Men and Bio-Fen® Plus for Women. These products have been assigned Natural Product Numbers (NPN’s) by the Natural Health Products Directorate (NHPD) of Health Canada. We recognize that both men and women experience androgenic alopecia (AGA, or male / female pattern baldness) and have made some improvements to the original formulation based on the latest science to address their specific needs. You will notice that we now have additional complementary (Health Canada Approved) health claims on each product.

What causes hereditary hair loss? Each hair grows from a pocket in the skin called the hair follicle. During its growing phase the follicle has a bulb-shaped bottom, the center of which is called the dermal papilla. The paplla is fed by very small blood vessels, which bring it food, oxygen and remove wastes. The papilla is highly sensitive to hormones and chemicals secreted by the body (or ingested as a medicine) which impacts hair growth It is believed that some individuals have a genetic predisposition to a receding hairline (most common in men) or hair (follicle) thinning over larger areas of the scalp (more common in women). These conditions result from hormonal changes caused by an enzyme in the dermal papilla called 5-alpha-reductase. This enzyme breaks down the hormone testosterone into dihyrotestosterone (DHT). Over a period of time, an over abundance of DHT causes the hair follicle to degrade and shortens the active phase of the hair, eventually leading to thinner hair and eventual hair loss.

How does Bio-Fen® PLUS work? We are bringing you two new products with double the number of capsules and triple the number of health claims for men and four times the number of health claims for women, As in the previous formulation, the fenugreek seed extract in both new formulas reduces excess blood lipid levels (hyperlipidemia). Fenugreek contains β-sitosterol, an active plant sterol, which has been shown to inhibit 5-alpha-


Bio-Fen® Plus for Women will also help to: • Reduce elevated blood lipid levels/hyperlipidemia • Prevent iron deficiency. • Metabolize carbohydrates, fats and proteins.

Bio-Fen® Plus for Men:

How long must I use Bio-Fen® Plus?

The mechanism that causes AGA in men follows the same pathway that results in benign prostatic hyperplasia (BPH). For example, the prescription drug finasteride also works by blocking the enzyme 5α-reductase and is used as a treatment for both BPH and AGA. For AGA it is marketed under the brand name of Propecia, but the exact same molecule for BPH is sold under the name of Proscar.

Bio-Fen® Plus for Men capsules are usually effective at stopping hair loss within the first two months. However, since healthy hair grows only about 1 cm each month, it may take up to three months before you notice that hair growth is increased or the rate of hair loss is decreased. Anyone experiencing new growth should see it within four months. In some people the original pigmentation may come back. Once you stop completely your hair growth pattern will slowly go back to the point where you started. However, some people may be able to go with a lower maintenance dose.

As before, the saw palmetto extract inhibits the enzyme 5-alpha reductase, and this action slows down the conversion of testosterone to dihydrotestosterone (or DHT) – the overabundance of which causes the miniaturization of hair follicles. This activity of the saw palmetto also helps to relieve the urinary symptoms of mild to moderate BPH for men. The saw palmetto that originally was an extract standardized to 45% free fatty acids, esters, and sterols while the new formula is a 4:1 extract to support the BPH claim. The product still contains these molecules for hair loss, but they are now at proprietary amounts based on our research so that the competition cannot duplicate our formula.

Bio-Fen® Plus for Men will also help to: • Relieve the urologic symptoms associated with mild to moderate benign prostatic hyperplasia - BPH (e.g. weak urine flow, incomplete voiding, frequent daytime and night time urination). • Reduce elevated blood lipid levels / hyperlipidemia.

Bio-Fen® Plus for Women: The women’s formula is almost the same as the men’s formula. The mechanisms and results for the women formula is the same. The only difference is it contains silicon and iron instead of saw palmetto. Silicon has been shown to contribute to hair shaft strength and thus healthy hair growth. It also contains iron which helps prevent iron deficiency. A number of studies have related sub-clinical iron deficiency in women to diffuse hair loss/alopecia. The increased amount of SDG and other revisions to the regulations allow us to make some additional health claims for Bio-Fen® Plus for Women.

Visit Us At Booth 1414

Why has the recommended dose doubled? Based on new research on the rate of metabolism of SDG in flax lignans (8-12 hours on average), the dosage in both products has been increased to twice a day for optimum results. The flax lignan extract in the original formulation was 100 mg standardized to 20% SDG x 1 capsule per day, which equaled to 20 mg/day of SDG. The new formulations have 200 mg per capsule of flax lignan extract standardized to 50% SDG x 2 caps/day equals 200 mg/day of SDG. As such, one is getting 10 times the amount of SDG per day!.

How safe is Bio-Fen® Plus? The ingredient combination in Bio-Fen® Plus is generally safe for most adults. However, the following cautions are advised: For Men: Consult a health care practitioner prior to use to exclude a diagnosis of prostate cancer, or if you have diabetes. For BPH or elevated blood lipid levels, consult a health care practitioner if symptoms persist or worsen. People sensitive to niacin may experience flushing of the skin that is generally mild and transient. Discontinue use if you experience hypersensitivity to flax, such as an allergy (may occur in rare cases). For Women: Consult a health care practitioner prior to use if you are pregnant or if you have diabetes. Consult a health care practitioner if elevated blood lipid levels persist or worsen. People sensitive to niacin may experience flushing of the skin that is generally mild and transient. Discontinue use if you experience hypersensitivity to flax, such as an allergy (may occur in rare cases). Because of the iron content, some people may experience constipation, diarrhea and/or vomiting. Keep out of the reach of children. There is enough iron in this package to seriously harm a child.

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HairGrow Tech IHR FullPg2.qxp:Educational ad

Men’s Formula Plus Extra Benefits • Help relieve the urologic symptoms associated BPH • Help reduce elevated blood lipid levels / hyperlipidemia


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Woman’s Formula Plus Extra Benefits • Help reduce elevated blood lipid levels / hyperlipidemia • Helps prevent iron deficiency • Helps metabolize carbohydrates, fats & proteins

For details, write #111 on Free Info Page, page 76.

IHRAPR2012_10002_BIOFIN_HAIRGROW_2nd Ad_FP.indd 1

3/30/12 3:54:10 PM




omen are living longer, healthier lives than ever before, and yet cardiovascular disease is the number one killer of women. One in two will die from it. In fact, according to Statistics Canada (2003), the number of deaths from heart disease and stroke is now virtually the same between women and men: 36,823 versus 37,004. That’s why it’s even more important today to prevent heart disease and stroke among women.


Natural treatments can help prevent heart attack and stroke

By Dr. Joyce Johnson BSc, ND

Unique risk factors While the major risk factors for heart disease – smoking, high blood pressure, diabetes, high cholesterol – are the same in women and men, there are risk factors unique to women:



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Birth control pills Modern birth control pills are much safer than forms used decades ago. In women under the age of 35 who don’t smoke, contraceptive use does not increase the risk of stroke. However, in a small proportion of women, oral contraceptives increase the risk of high blood pressure and blood clots. Pregnancy Pre-eclampsia is a condition that typically starts after the 20th week of pregnancy, and is related to increased blood pressure and protein in the mother’s urine. Gestational diabetes occurs because a woman’s body produces extra insulin due to increasing levels of pregnancy hormones interfering with the body’s ability to use insulin efficiently. Menopause During a woman’s reproductive life cycle, the hormone estrogen provides a protective effect on cardiovascular health. Her risk of heart disease and stroke increases during menopause because the ovaries slowly stop producing estrogen. A menopausal woman may experience an increase in LDL or “bad” cholesterol and triglyceride levels, and a decrease in HDL or “good” cholesterol. She may also begin to have higher blood pressure. Low estrogen may increase body fat above the waist, have harmful effects on the way blood clots, and affect the way the body handles sugar, a precursor condition to diabetes. Food for your heart Eating a lot of colourful fruits and vegetables provides an abundance of heart-healthy antioxidants and essential nutrients. Consuming garlic and onions liberally works as well, since the sulfur-containing compounds in them have been shown to

lower blood pressure. It’s also recommended to eat cold-water fish – salmon, mackerel, tuna, herring, halibut – at least twice a week; the fats in these fish thin the blood and have numerous beneficial effects on cardiovascular health. As well, the Mediterranean diet or the DASH diet (Dietary Approaches to Stop Hypertension) provides guidelines for healthy eating for the heart, encouraging whole foods and fibre, while limiting saturated and trans fats. “Good” unsaturated fats such as olive oil can decrease blood pressure and may reduce cholesterol’s ability to damage arteries. Making sure the beat goes on The combination of good diet and daily exercise will significantly improve a woman’s chances of living a long and healthy life. Exercise promotes weight loss, healthy cholesterol and blood pressure levels, and stress reduction. All of this has direct, positive effects on cardiac health. Stress-reduction techniques such as meditation, tai chi, yoga, deep breathing, and getting adequate sleep will further benefit the heart. Cardiovascular disease is a wide-ranging problem, and is often referred to as the “silent killer.” It's the rusting of our arteries, literally. The tubes that carry nutrients to our organs rot from the inside. This is not just about dying from heart attacks and strokes. It's about kidney failure and loss of quality of life. Women need to know their body, listen to health changes that may be occurring and be proactive to prevent cardiovascular disease. This article was first published in February Viva magazine.

Natural health products for the heart • Omega-3 fish oils: reduce inflammation; improve cholesterol levels; reduce risk for heart rhythm disturbances and heart palpitations, atrial fibrillation and ventricular arrhythmia • Vitamin C: aids in lowering total cholesterol and blood pressure; raises HDL cholesterol levels; inhibits platelet aggregation • Vitamin E: protects against arteriosclerosis • Magnesium: dilates coronary arteries; reduces the effort with which the heart pumps; improves heart rate • Coenzyme Q10: improves energy for the heart; may help to lower cholesterol and blood pressure • Vitamins B6, B12 & folic acid: reduces levels of homocysteine • Niacin: reduces LDL and triglycerides; increases HDL • Garlic: contains an allicin potential of at least 4,000 mcg, shown to lower blood pressure • Hawthorne: effective at lowering blood pressure; improves heart function Your customers should always speak to a health professional such as a naturopathic doctor before beginning a supplement regime.


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Pregnant women can stay healthy by eating right and keeping germs at bay By Dr. Brian Davies, BSC, ND



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Fermented food products such as yogurt or kefir should also be eaten on a regular basis. These foods can prevent and treat colds during pregnancy, while improving bowel function and reducing the risk of vaginal bacterial and yeast overgrowth.

One area I focus on is how to prevent and treat infections safely and naturally throughout pregnancy. This is important because pregnant women do have a slightly higher risk of acquiring infections as a result of changes in their immune function. Although baby is not likely to be affected if mom picks up a bug, there are certain preventable infections that all expecting moms should be aware of.

Prevention policy A pound of prevention is by far the best policy for staying healthy during pregnancy. Avoiding hand contact with the face, along with regular hand washing at all times during the cold and flu season can keep exposure to germs low. Engaging in daily diaphragmatic (or “pushing” muscle) breathing exercises is a very important part of labour preparation—and a sure-fire way to reduce the risk of infections by enhancing immune function.

regnancy is a new and exciting time for women. It may also be a time of uncertainty; with all that nausea, morning sickness and constipation, they never know what to expect day by day. As early pregnancy symptoms are common, I often see clients sparing little time in gathering information on how to have a healthy child-bearing experience.

Warm up Staying healthy starts in the kitchen with a whole food diet. In Chinese medicine, it is thought that to stay healthy during pregnancy, women need to prevent dampness (swelling) in the body by eating a diet rich in warming whole foods. This translates to focusing on lightly steamed or stir-fried vegetables and well cooked lean proteins, such as chicken and coldwater wild fish, as a mainstay of the diet. Healthy fats are also a very important part of a “warming diet” and provide natural protection against many fungi, bacteria and viruses that cause illness. High-quality coconut oil and olive oil, applied to all foods, not only provide vital energy for growth and development; they also keep moms-to-be healthy.

Regular nasal irrigation, with warm water, baking soda and sea salt can also prevent infections by keeping the nasal passages free and clear of viruses and bacteria. Applying these simple suggestions can keep pregnant women healthy through the toughest cold and flu seasons. Exposures to avoid during pregnancy: • Influenza, chicken pox and measles viruses • Farm animals, birds and cats • Turning the shower on in the face • Unnecessary exposure to air conditioning This article was first published in March Viva magazine..

Safe treatments for infections during pregnancy


Directions for use

Benefits and dietary sources

Prenatal vitamin

Capsules preferred. Should be taken with food.

General support

Vitamin D

1,000 to 2,000 IU per day.

Immune enhancer Fish and dairy

Vitamin C

500 to 2,000 mg per day in divided doses with food. May be used to prevent and treat colds.

Immune enhancer Vegetables and fruits

Zinc (Citrate)

15-30 mg per day with food. Zinc may be taken for prevention or cold treatment.

Immune enhancer Nuts and seeds


Safe amounts traditionally used in cooking.


Echinacea throat spray

Taken at the onset of a cold. May be used for 7 days.

Immune enhancer (and antiviral)

Fish oil; Pharmaceutical grade, distilled

1,000-2,000 mg per day taken with food.

Anti-inflammatory and immune enhancer Cold water young fish: sardines and some salmon


10 to 30 billion live cells taken daily with food. Acidophilus and Bifidus Sp suggested. May be used to treat and prevent colds and flu.

Immune enhancer, prevention of group B streptococcus and yeast overgrowth

Complex or classical homeopathy

Many varieties available. All should be safe during pregnancy. Follow package instructions.

Support immune function and symptom management


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Encourages excellent health with healthy cuisine

Food origin, nutrition, flavors and functionality defines the expectations of a new generation of consumers. We recognize consumers with health challenges like ciliac, diabetes, heart and stroke, obesity or simply desire optimum health have specific dietary requirements and preferences. We are excited to introduce Floating Leaf brand. The appearance of long narrow floating leaves on the surface of Canada’s northern pristine lake waters is natures promise of a new wild rice crop. The floating leaf stage is the source of nutrition to the submerged stock and root bringing forth a healthy stock to maturity. Floating Leaf brand ...Encourages excellent health with healthy cuisine. Gluten Free varieties include wild rice blended with Parboil long grain white & wild, parboil long grain brown & wild rice, India origin Basmati brown & wild rice, Basmati white & wild rice,

Portobello mushroom blends, wild rice, quinoa, and lentils, all purpose wild rice & flax flour (pancakes, waffles, muffins etc). Artisan wild rice egg linguini and penne made with wild rice, durum, semolina, and free run eggs. Recipient of Canada’s Liver Foundation ‘liveright’ award for 2010 most healthy and innovative product. All varieties are available in retail 400g, food service 2.5kg, bulk 11.34kg and private label. Shoal Lake Wild Rice is Canada’s trusted reliable source and innovator of wild rice products and blends of over 50 years. Oh Canada and Canoe brands are established as Canada’s national brand of choice. Visit for nutrition information, recipes and we want your feed back.

Shoal Lake Wild Rice • Winnipeg Manitoba • 204-989-7696 • •

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Encouraging excellent health with healthy cuisine!

20-30 minute

cook time

uality Q t n a r u a t s e R r a t 5S & No Salt Added Unseasoned

Parboil Long-Grain



artisan Wild Rice

Whole Grain & Lentils


bRoWn basmatI & WILD RICE WhItE basmatI & WILD RICE

artisan Wild Rice

EGG PEnnE PanCakE, WaffLE & muffIn mIx

Parboil Long-Grain


Portobello mushrooms

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For details, write #112 on Free Info Page, page 76.

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research news



Stroke risk reduced by replacing red meat with other protein The current study was conducted to examine the relation between foods that are major protein sources and a risk of stroke. Subjects without diagnosed cancer, diabetes or cardiovascular disease were prospectively followed and diet was assessed repeatedly by a standardized and validated questionnaire. During 26 and 22 years of follow-up in women and men, respectively, 2,633 and 1,397 strokes were documented, respectively. In multivariable analyses, higher intake of red meat was associated with an elevated risk of stroke, whereas a higher intake of poultry was associated with a lower risk. Compared with one serving per day of red meat, one serving per day of poultry was associated with a 27 per cent lower risk of stroke, nuts with a 17 per cent lower risk, fish with a 17 per cent lower risk, low-fat dairy with an 11 per cent lower risk and wholefat dairy with a 10 per cent lower risk. No significant associations were seen with exchanging legumes or eggs for red meat. These data suggest that stroke risk may be reduced by replacing red meat with other dietary sources of protein. (Stroke. 2011 Dec 29. PMID: 22207512)

Potential link between caffeine consumption and pediatric depression The current study was conducted to examine the effects of caffeine consumption on depressed mood in children with and without depression. Children and adolescents already enrolled in an ongoing longitudinal study, aged 9-12 years, were assessed for depressive symptoms with the Children Depressive Inventory (CDI). Psychopathological symptoms were assessed with the Child Behavioral Checklist (CBCL) and eating habits were assessed with the Nutrition-Behavior Inventory (NBI). The children were compared to control children without psychopathology. Participants with CDI scores ≥15 also had high NBI scores, and this is suggestive of a relationship between depressive symptoms and environmental factors (in this case nutrition/behaviour). Additional linear regression adjusted statistical analysis, considering the factors of consumption of sweets and caffeine individually, showed that caffeine, not sweets, was associated with depressive symptoms. These findings indicate that depressed children consume more caffeinated drinks than non-depressed children. Nonetheless, while a strong association between depressive symptoms and caffeine consumption among children was found, further research should investigate whether or not this association is due to a cause and effect relationship. (BMC Pediatr. 2011 Aug 25;11:73. PMID: 21867528)

CHILDHOOD OBESITY Overweight fathers a predictor of childhood obesity The current prospective study was conducted to examine the long-term effects on child weight status of having one overweight or obese parent. Subjects were two-parent families from the Longitudinal Study of Australian Children (LSAC). Measurements included child weight status in 2008 when the child was aged 8–9 years and self-reported parent weight status in 2004. Parent body mass index (BMI) was significantly correlated with child BMI, yet there was no evidence of sex-specific associations between parent and child BMI correlations. The results from the regression analysis showed that having an overweight or obese father, and a healthy weight mother, significantly increased the odds of child obesity, yet the reverse scenario (overweight or obese mother with a healthy weight father) was not a significant predictor of child overweight or obesity. Children with overweight or obese fathers are at a higher risk of becoming obese, suggesting that treating overweight fathers may be an effective strategy for childhood obesity prevention and/or treatment. (Int J Obes (Lond). 2012 Jan;36(1):12-5. PMID: 22005717)



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research news


PREGNANCY Salty snacks and TV viewing increases kids’ asthma

The association of salty-snack eating and television/videogame viewing with childhood asthma symptoms was evaluated in a cross-sectional study that enrolled 700 children between the ages of 10 and 12. Children and parents completed questionnaires that evaluated dietary habits while adherence to the Mediterranean diet was evaluated using the KIDMED (Mediterranean Diet Quality Index for Children and Adolescents) score. Forty-eight per cent of children reported salty-snack consumption (≥1 times/week), and consumption of salty snacks (>3 times/week vs never/rare) was associated with a 4.8-times higher likelihood of having asthma symptoms. Salty-snack consumption was inversely associated with the KIDMED score, which was inversely associated with the likelihood of asthma symptoms. In addition, salty-snack consumption was positively associated with children who watched television or played video games for more than two hours per day. (J Am Diet Assoc. 2011 Feb;111(2):251-7. PMID: 21272699)

Pre-pregnancy obesity associated with adverse pregnancy outcomes In a population-based cohort of 6,632 women who gave birth between 1981 and 1983, the independent associations of pre-pregnancy obesity, gestational weight gain (GWG) and combined pre-pregnancy body mass index (BMI) and GWG with birth outcomes were examined. Women who were obese prior to pregnancy and women who gained excess weight during pregnancy were at greater risk for pregnancy complications, caesarean section, higher birth weight difference, greater placental weight difference and longer length of hospital stay. Mothers who gained inadequate weight or were underweight before pregnancy were at greater risk of preterm birth, lower risk of pregnancy complications and had lower birth and placental weights. All associations remained consistent after adjustment for potential confounding factors with the exception of the association between pre-pregnancy obesity and hospital stay. In addition to pre-pregnancy obesity, healthcare practitioners should consider excess GWG as another indicator of adverse pregnancy outcomes. (BMC Pregnancy Childbirth. 2011 Sep 6;11:62. PMID: 21892967)

URINARY TRACT INFECTIONS Obesity increases the risk of urinary tract infections The association between urinary tract infections (UTI) and obesity is not well characterized, with previous studies yielding conflicting results. This study was conducted to describe the way in which an increasingly obese body mass index (BMI) is associated with UTI. Claims over a five-year period (2002-2006) in a national private claims database were evaluated to identify patients diagnosed with UTI or pyelonephritis by ICD-9 coding. A total of 95,598 subjects (42.9 per cent male and 57.1 per cent female) were included in the analysis. In the overall study cohort, the diagnosis of a UTI or pyelonephritis occurred in 13 per cent and 0.84 per cent, respectively. Women were 4.2 times more likely to be diagnosed with a UTI (19.3 per cent vs 4.6 per cent), and 3.6 times more likely to be diagnosed with pyelonephritis (1.22 per cent vs 0.34 per cent), than were men. At all stratifications of obesity, the obese were significantly more likely to be diagnosed with a UTI or pyelonephritis than non-obese patients. The authors concluded that elevated BMI appears to be associated with an increased risk for UTI and pyelonephritis. (Urology. 2011 Nov 28. PMID: 22130358)


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research news



Yoga has positive effects on breast cancer survivors This exploratory, qualitative investigation was conducted to understand the impact of a yoga program on joint pain and various aspects of quality of life (QOL) in postmenopausal breast cancer survivors (BCS). Ten postmenopausal women with stage I-III breast cancer and AI-associated arthralgia (AIAA) received a 90-minute yoga class twice weekly for eight weeks and were instructed to continue in a home-based yoga program. Participants also completed journal reflections on their experience and received weekly phone calls. Data was collected and analyzed using qualitative methods. Participants found that the yoga intervention was an effective physical activity and support group that fostered various improvements in quality of life (QOL) and reduction in AIAA. Participants were highly motivated to improve physical fitness levels and reduce pain. Results of this qualitative analysis indicate that yoga seems to be an effective intervention to support BCS with AIAA by positively impacting the side effects of these hormonal therapies. (Explore (NY). 2012 Jan;8(1):40-7. PMID: 22225932)

DHA supplementation improves allergy outcomes in preterm infants The current study was conducted to investigate the effect of docosahexaenoic acid (DHA) supplementation on long-term atopic and respiratory outcomes in preterm infants. This multicentre, randomized controlled trial compared the outcomes for preterm infants less than 33 weeks’ gestation who consumed expressed breast milk from mothers taking either tuna oil (high-DHA diet) or soy oil (standard-DHA) capsules. Data collected included incidence of bronchopulmonary dysplasia (BPD) and parental reporting of atopic conditions over the first 18 months of life in 657 infants. There was a reduction in BPD in boys and in all infants with a birth weight of 1,250 g, yet no effect was found on duration of respiratory support, admission length or home oxygen requirement. A reduction in reported hay fever was found in all infants in the high-DHA group at either 12 or 18 months and at either 12 or 18 months in boys. There was no effect of DHA supplementation on asthma, eczema or food allergy. (Pediatrics. 2011 Jul;128(1):e71-7. PMID: 21708809)

CARDIOVASCULAR DISEASE Consumption of lean beef is heart healthy The current study investigated the effect of cholesterol-lowering diets with varying amounts of lean beef on low-density lipoprotein cholesterol (LDL) compared with that of a healthy American diet (HAD). Hypercholesterolemic participants were randomly assigned to consume each of four diets: HAD (20 g beef/d), Dietary Approaches to Stop Hypertension (DASH; 28 g beef/d), Beef in an Optimal Lean Diet (113 g beef/d), and BOLD plus additional protein (BOLD+; 153 g beef/d) for five weeks. Total cholesterol (TC) and LDL concentrations decreased after consumption of DASH, BOLD and BOLD+ compared to HAD. Apolipoprotein A-I, C-III and C-III bound to apolipoprotein A1 particles decreased after BOLD and BOLD+ compared to HAD and there was a greater decrease in apolipoprotein B after consumption of BOLD+ than after HAD. LDL cholesterol and TC decreased after consumption of DASH, BOLD and BOLD+ when the baseline C-reactive protein (CRP) concentration was <1 mg/L; LDL cholesterol and TC decreased when baseline CRP concentration was >1 mg/L with BOLD and BOLD+. These data provide support for including lean beef in a hearthealthy dietary pattern. (Am J Clin Nutr. 2012 Jan;95(1):9-16. PMID: 22170364)



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We are considering applications for the following Management position at various locations in Ontario, Quebec and Atlantic stores

HEAD OFFICE 1135-13560 Maycrest Way Richmond BC V6V 2W9 PHONE: 604.288.0017 - TOLL FREE: 1.800.668.3008 FAX: 604.273.3417

EASTERN REGIONAL OFFICE 10 Four Seasons Place 10th Floor Etobicoke ON M9B 6H7 PHONE: 416.649.5735 - TOLL FREE: 1.800.668.3008 FAX: 416.649.5701

John Tivadar - West 403.620.6950 or

Gary Davis - East 647.962.2884 or Account Managers

To Advertise in Marketplace Darlene Costello - BC Mainland 604.220.2962 or Anne Hume-Smith - BC Interior 250.499.9589 or

Mandi Zolkowski - AB & Prairies/Van Island 403.702.4324 or


Interested candid including weekday

The successful candidate will be responsible to oversee the operations of the Natural Value department including:

The successful c operations of the

• Ordering • Merchandising • Labour scheduling

• Ordering • Merchandising • Labour sched

• Ensuring budgets are met • Inventory control and selection • Motivation and development of the department team The ideal candidate will have: • Retail experience and/or education in Alternative Medicine, Herbology, Vitamins & Minerals, as well as an interest and knowledge of Food and Nutrition; • The ability to work in a fast paced environment and the ability to multitask and prioritize; • Excellent communication skills and exemplary customer service skills. If you are interested in this opportunity, please submit a detailed resume and cover letter to:

Thank you for your interest, however only those selected for an interview will be contacted.

CANADIAN REGULATORY SERVICES • Preparation of compliant Canadian label text for food products, supplements, skin care and drugs • Preparation of Drug Identification Number (DIN) and Natural Health Product (NHP) Number submissions • Preparation and management of GMP, SOP and Quality Control programs within the guidelines of the Natural Health Products Directorate • Formulating and contract packaging available for Canada and the U.S.A • Warehousing services and order fulfillment

SERVING THE NATURAL PRODUCTS INDUSTRY SINCE 1981 MMP ENTERPRISES LTD., 130 Industry St., Units 31-34 Toronto, Ontaro, Canada M6M 5G3 Phone (416) 604-7604 Fax (416) 604-7605

Owen Simms - BC Mainland 604.263.7140 or

(416) 203-7900 ext. 6126 Brian Asttaria - BC Mainland 778.938.5361or

Melissa Russo—Greater Toronto Area 647.382.1252 or Vik Saini - South Western Ontario 519.267.2191or Helene Huot - Ottawa/W Que/Maritimes 613.224.4983 or Marjolaine Martel - Quebec 514.929.3952 or Andrea Leduc- Quebec 514.743.6213 or


HIRING DEMO STAFF Puresource Naturals is currently hiring part DEMO STAFF time HIRING demo staff for Ontario, specifically, is SW,Puresource GTA, and Natural NiagaraProducts Region.Distributor A fun and currently hiring part time demo staff for fantastic opportunity to SW, subsidize your Ontario, specifically GTA and the Niagara A fun and fantastic income! MustRegion. have education in nutrition, opportunity to subsidize your income! Must naturopathic, or in similar alternative have education nutrition, naturopathic or similar alternative background. forward background. Please forward Please resumes to: resumes to Only qualified candidates will be contacted. Only qualified candidates will be contacted.

SALES REPRESENTATIVE Land Art is a leader in the field of liquid dietary supplements. Our unique, multidisciplinary team develops and manufactures its own products. Covering the GTA, the sales representative will have the following responsibilities: • Develop new accounts (mostly key health food stores) and make sale calls with regular customers. • Develop and maintain relationships amongst the naturopath members (CCNM, etc.). • Responsible of all product trainings. • Manage coop activities according to annual budget and Attending any promotional events within your territory and as per Company’s direction • Attend health food and consumer shows.

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• Formula

• Wareh

To Advertise in Marketplace


M 1 Toro Phone (41


Conditions • Base salary & commissions • Mileage allowance


Requirement Must have its own car and a valid driver’s license. Please send your resume with cover letter to We thank all those who apply but will only contact candidates chosen for a preliminary interview.


xxx.IHR_MarketPlace.indd 73

We are con Managem Onta

Interested candidates must be available to work varied shifts, including weekdays, weeknights and weekends on a regular basis.


If You’re Reading It, You Know It Works!

section header


Natural Value/ N

(905) 861-2627

Regional Sales Managers

10:25 AM

Natural Value/ Nature’s Treasure Department Manager

Senior Category Merchandising Manager



Puresource N time demo s SW, GTA, and fantastic opp income! Mus naturopathic background. emma.mcfar Only qualified


3/30/12 3:58:04 PM

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section header


On any product advertised in this issue



1. See product you want info on

2. Use this quick reference list below to find out its free info number (it’s also on the ad)



3. Write the number(s) on the attached free info card

4. Mail or fax us at 1-888-849-0155 or 416-703-6392


write #

5. Receive free info, direct from as many advertisers as you like


write #

Webber Naturals Sterols



Aubrey Organics



Holista Tea Tree Oil



Webber Naturals Omega-3



Genesis Project



Aubrey Organics



Andalou Naturals



Holista Restorativ Vitamin E Lotion






Webber Naturals Organic Chia Nutra



Michael Theodor Brokerage Inc.



Intuition My Waistline



Purica Recovery



SISU Cold & Flu Rescue



Nuvocare Raspberry Ketones



Genuine Health Live Probio+



Webber Naturals Sunkist



Webber Naturals Resveratrol





Holista Menopause Kit



BioFin Hairgrow



Andalou Naturals



Floating Leaf Wild Rice



Holista Melatonin



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North American Hemp Co.






SISU Ester-C



Webber Naturals PGX



Webber Naturals Glucosamine



Purica Mushrooms



Info Card & Subscription To receive free information you must print clearly and fill out form completely

 Yes! Please send me or continue to send me ihr magazine STEP 1


Signature: ___________________________ Date: ________________ Your Name: __________________________ Title: _________________ Company Name: ___________________________________________ Address: ____________________________________________________ City: _________________________________ Province: _____________ Postal Code: ________________________________________________ Phone: ______________________________ Fax: __________________ Email Address (optional): ______________________________________ STEP 3

 No don’t send

To qualify check ovals

Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other

Approximate annual sales volume m under $500,000 m $500,000 - $1 million m $1 million - $5 million m $5 million - $10 million m $10 million - $20 million m over $20 million

Selling area of your store m under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft

Categories you personally manage m herbs m personal care m sports nutrition m vitamin/supplements m other _______________________________

Number of Employees in your location: m 1-3 m 4-8 m 9-12 m 13+ Number of Locations: ________________

Reserved exclusively for retailers





FAX NOW TO: 1-888-849-0155 or 416-703-6392 | OR MAIL CARD TODAY TO: 60 Bloor St. West, Suite 1106, Toronto, ON, M4W 3B8



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section header

March/April 2012



Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller Review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.

Store Name__________________________________________________ City ______________________________________ Province ___________ Date ___________ Name ____________________ Title _________ Address __________________________________________________________ Phone ___________________________ Fax _____________________________ Email __________________________________________________ Store Size:

under 1,000sq.ft.



over 5,000sq.ft

Approximate Income of Store Customers:

>FOOD TOP SELLERS Product: Size: Product: Size: Product: Size:

Size: Product: Size: Product: Size:

under 25




over 65

over $60,000

>SPORTS NUTRITION TOP SELLERS Brand: Flavour: Brand: Flavour: Brand: Flavour:
















Approximate Age of Store Customers:

Brand: Flavour: Brand: Flavour: Brand: Flavour:

















Size: Product: Size: Product: Size:

Brand: Flavour: Brand: Flavour: Brand: Flavour:











FAX: 1-888-849-0155 OR (416)703-6392



ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, ON, M4W 3B8


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1:14 PM








For details, write #114 on Free Info Page, page 76.


078 IHRAPR2012_9547_Xlear_FP.indd 1

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is just as important as exercise. – Kathy Smith

World famous fitness expert

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For details, write #115 on Free Info Page, page 76.



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Back to

Basics At Aubrey, our all-natural ingredients are the heart of our simple philosophy. Glycoproteins are part of a balanced diet for your hair, and they help it bounce back from stressful styling situations! These powerful proteins strengthen and mend hair to prevent breakage. Our GPB hair care blends glycoproteins with moisturizers to restore a healthy softness and shine.


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IHR Magazine April Edition  

IHR Magazine April Edition