Portfolio_Riti Wig_2023

Hello

I am Riti Wig, a Graphic Designer from India.

I practically breathe art and design—seriously, they're woven into the fabric of who I am. My design philosophy goes beyond the usual confines of grids; it's all about breaking boundaries and crafting experiences that leave you in awe.

When I'm not lost in pixels and vectors, you'll catch me grooving to good tunes, soaking in the crisp mountain air, or swooning over captivating interiors. Oh, and don't be surprised if you find my doodles and scribbles adorning every possible surface around me!

With over 7 years of pro experience, I've had the thrill of designing for a wide spectrum of clients—think FMCG, hospitality, music, mental health, sports, wineries, and the lap of luxury art. My forte? Breathing new life into projects or giving a fading brand that much-needed revival.

I'm on a mission to expand my creative universe and I'm itching to explore new aesthetics. Let's join forces and whip up some stunning creations together. Ready to make magic happen?

Let’s create together!

xI was the core illustrator for a collaboration between Netflix India, the multimedia OTT platform having a viewership of 10 million+ in India itself and Bira, the fastest growing beer manufacturer in the world.

The streamfest was organised on 5th & 6th December 2020 and the platform was made available for free on these two days. My task was to help with the visual front for the 10 most popular shows with the Indian audience.

Following are some of the illustrations I had a great time creating :

MONEY HEIST

MadStarBase is a production of Ace and Neal, the DJ Duo who perpetually create and curate some of the freshest, most forward-thinking music. Their creations are rooted in hip-hop and bass music and are not confined to a single genre. The focus is on sampleheavy explorations of indigenous sounds.

After winning the competition organised by MSB for ideation/visualisation/execution for their new album, I got to work on the execution of their album Mollywood 1.0.

This visualisation helped me form a personal style of combining vintage photographs with a very rare retro color Media Coverage :

With Mollywood being a success, I was given the opportunity to work on Mollywood 2.0 as well. To have created an identy for the series I wanted to stick to the previous theme but also bring a new visual route.

Presenting, Mollywood 2.0 ( fresh out of the oven )

As a visual designer, my goal with every exhbition was to create a unique identity for it. My aim was to only pick and showcase subtle hints from their work, and the artist’s thought process and not overwhelm.

Manicured Techniques, a show by Nature Morte representing artist Ayesha Singh, L. N. Tallur & Martand Khosla, wherein they showed a variety of mediums, in personalized scales and individualized scopes.

Raw material

Varying forms used

Personalised scales of sculptures

Preview of design and though process:

Taking inspiration from textiles, varying procedures and elements the design for the exhibhition kept moving and growing.

During my first gig as a designer I was introduced to Whisky Samba & The Wine Rack while I was working under the tutelage Naved Akhter and Freddy Birdy at their CR Park Studio. Under their guidance I got to ideate and design for the interiors, branding etc.

I then started to work independently with a small team of my own on the social media platforms of these restaurants and also create various collaterals like:

• Menus

• Event posters + adapts

• Brunch Special creatives

• Hoardings

Packaging design is one of my strengths and what I love doing most.

Packaging is the language of a brand that helps its consumers identify and relate to it in a crowded space. Visuals play a major role in making a brand standout.

Following are some miscellaneous projects covering various industries.

I was reached out by a Dubai based coffee brand and asked to rebrand them. The goal was to create an identity which looked friendlier, talked and explained more about coffee and understand the connection between the coffee you enjoy and its origin,

Created under the guidance of Freddy Birdy & Naved Akhter’s team

Created under the guidance of Freddy Birdy & Naved Akhter’s

Created under the guidance of Freddy Birdy & Naved Akhter’s team

I joined a stationary start-up as a creative head. I single handedly created the Brand identity and packaging as well as the website design and the social media theme.

I was also responsible for product shoots used for ads, marketing, website etc.

Following are some branding projects I took up. My exploration included :

1. Logo design

2. Branding

3. Social media content design

4. Packaging

5. Website

always great time!