THINKINGWRONG:HOWTOTRICK OURBRAINSINTOBEINGMORE INNOVATIVE
Rita McGrath | Thought Sparks

Once we’ve learned how to do something, we become “unconsciously competent” at it. In order to break with the predictable path and move forward, what my good friend and colleague, Greg Galle, suggests is that we need to “think wrong.” That means opening our minds to new possibilities. In a recent session he led for Columbia Executive Education for Genentech, he elaborates.
