Rita drysdall - Lefleur Publishing

RITA DRYSDALL S5008929

LEFLEUR PUBLISHING ASSESSMENT 2

LEFLEUR PUBLISHING CORPORATE MANUAL

SECTION 1

SECTION 2

SECTION 3

PRODUCT

CORPORATE

INTEGRATED

RANGE

IDENTITY

MEDIA CAMPAIGN

LEFLEUR PUBLISHING

LEFLEUR PUBLISHING CORPORATE MANUAL AND BRAND GUIDELINES

TABLE OF CONTENTS Sec. 00 | Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04 Sec. 01 | Product Range. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 Sec. 02 | Corporate Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

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LEFLEUR PUBLISHING

CORPORATE MANUAL

Sec. 03 | Integrated Media Campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

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00 / INTRODUCTION

MUSIC FOR THE EYES HARMONY - A BOOK OF PICTORIAL MEDITATIONS From clutter find simplicity, from chaos find peace in a book of visual meditations to calm the mind from information saturated stress. Harmony is an illustrated collection of original sumi-e paintings and matching calendar that everyone experiencing information overload in a fast paced world needs to have at their fingertips.

“It is a joy to look at” says yoga instructor Jenny Walton, “and that’s what it’s all about. To look and clear your mind”.

The book is a collection of 20 ink minimalist paintings specifically designed to help clear the mind by looking at them. Each image was hand painted and carefully reproduced to retain the qualities of ink.

You can focus on one painting or leaf through the book’s several paintings at a time. The negative space on each page and simplicity of the paintings is designed to provide relief to the mind.

The book is being released in conjunction with PTSD month in June 2017 and the publisher is partnering with yoga students at Griffith University during exam time to aid with studies and the stress associated with exams.

CORPORATE MANUAL

Harmony retails for $49.95 together with the desk calendar and is available on line at www.legleur.blueflowerart.com and at various retail outlets and bookstores. The packaging was designed to transform into the desk stand that holds the book and calendar at your disposal.

About the author: Rita Drysdall is an Australian graphic designer and artist.

She creates original paintings in various styles. Rita operates from her studio in Ormeau, a small town 50 kms south of Brisbane. Her paintings and work are available on her web site at www.blueflowerart.com

This work is written in conjunction with the following web sites:

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LEFLEUR PUBLISHING

http://lefleur.blueflowerart.com/ http://lefleur.blueflowerart.com/shop/ https://www.facebook.com/lefleur.publishing/ https://www.facebook.com/events/113223875852975/ https://www.instagram.com/lefleur.publishing/

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01 / PRODUCT

RANGE

01.0 / PRODUCTS THE FULL PRODUCT RANGE The full product range consist of:

• The Harmony Book and Calendar • Photoshop Brushes and Masks

CORPORATE MANUAL

• Promotional Merchandise

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LEFLEUR PUBLISHING

LEFLEUR PUBLISHING

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01.1 / BOOK

HARMONY

BOOK FRONT COVER

All text and imagery are the copyright of LeFleur Publishing All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior consent of Lefleur Publishing.

Published by LeFleur Publishing www.lefleur.blueflowerart.com

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HARMONY

BOOK CONTENT

LEFLEUR PUBLISHING

CORPORATE MANUAL

Copyright 2017 LeFleur Publishing

LEFLEUR PUBLISHING

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HARMONY

BOOK CONTENT

BOOK CONTENT

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LEFLEUR PUBLISHING

HARMONY

CORPORATE MANUAL

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HARMONY

BOOK CONTENT

BOOK CONTENT

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LEFLEUR PUBLISHING

HARMONY

CORPORATE MANUAL

ABOUT THE BOOK The book comprises of 20 images painted with Sumi ink in the Sumi-e style.

The images that were painted were created for the purpose of meditation.

Hundreds of images were painted over a period of several days and the best were selected for inclusion in the book.

Additional brush marks were also painted at this stage to supplement the Photoshop Brush products.

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Each image was scanned at 300 DPI to ensure quality, carefully enhanced in Photoshop and converted to Photoshop brushes.

HARMONY

BOOK CONTENT

The scanned images were catalogued in digital format for future use if required.

The images were paired into spreads. The images for each spread were carefully chosen to please the eye and complement each other.

HARMONY

PAINTINGS

LEFLEUR PUBLISHING

Subsequent to editing and proofing, the book was uploaded to www.snapfish.com.au for printing into a book size 8 inch x 8 inch square format.

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CORPORATE MANUAL

Once the images were completed, a front cover, back cover and copyrights notice were compiled in the corporate colour scheme.

LEFLEUR PUBLISHING

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HARMONY

BOOK PHOTOGRAPHY

PHOTOGRAPHY

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LEFLEUR PUBLISHING

HARMONY

CORPORATE MANUAL

01.2 / CALENDAR

ABOUT THE CALENDAR

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A 2018 calendar was compiled to supplement and complement the book.

HARMONY

2018 CALENDAR

CORPORATE MANUAL

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HARMONY

2018 CALENDAR

LEFLEUR PUBLISHING

The size of the calendar is 8 inches x 8 inches and weight of the paper is 250gsm to provide durability.

LEFLEUR PUBLISHING

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HARMONY

PHOTOGRAPHY

PHOTOGRAPHY

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LEFLEUR PUBLISHING

HARMONY

CORPORATE MANUAL

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HARMONY

PHOTOGRAPHY

PHOTOGRAPHY

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HARMONY

CORPORATE MANUAL

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ADVERTISING POSTER FOR MARKETING THE BRUSHES

PHOTOSHOP BRUSHES

01.3 / PHOTOSHOP BRUSHES

ABOUT THE PHOTOSHOP BRUSHES Additional paintings were made to supplement the book images. In total 40 brushes were made and divided into lots of 10.

In addition, 4 photo masks were also made and packaged to be sold with the brushes either individually or in a collection.

The brushes and masks are a digital download.

The brushes, where they appear in the book as a pair, were separated in the brushes packs to encourage the purchase of more than one pack of brushes.

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PHOTOSHOP BRUSHES

LEFLEUR PUBLISHING

CORPORATE MANUAL

Further, the brushes were utilised by LeFleur Publishing to create merchandise for sale at events or to be gifted at events.

LEFLEUR PUBLISHING

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MERCHANDISE

01.4 / PROMOTIONAL MERCHANDISE

MERCHANDISE The Photoshop brushes were utilised for t-shirts and t-shirt swing tags.

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MERCHANDISE

LEFLEUR PUBLISHING

CORPORATE MANUAL

These won’t be sold in the stores. They are for promotional purposes.

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CORPORATE MANUAL

02 / CORPORATE IDENTITY

02.1 / CORPORATE LOGOS MAIN LOGOS

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VARIATIONS

CORPORATE IDENTITY

LOGO The logo is a stylised open book with a flower placed on it.

Gold foil is utilised as illustrated.

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CORPORATE IDENTITY

LEFLEUR PUBLISHING

CORPORATE MANUAL

STUDENT GUILD

02.2 / COLOUR SYSTEM

60 %

40 %

20 %

COLOUR CODES :

C066 M000 Y025 K000

CMYK

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RGB

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R072 G188 B197

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#48BBC5

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WEB

40 %

C033 M000 Y021 K000 R184 G221 B212

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40 %

COLOUR CODES

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C064 M059 Y054 K061

CMYK

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RGB

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R063 G058 B058

RGB

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:

20 %

#B8DDD4

20 %

COLOUR CODES

#3E3939

60 %

COLOUR CODES Gold Foil LEFLEUR PUBLISHING

:

CMYK WEB

40 %

COLOUR CODES

CMYK WEB

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60 %

CORPORATE IDENTITY

WEB

40 %

20 %

:

C000 M039 Y033 K000 R246 G179 B162 #F6B2A1

20 %

02.3 / BOOK TYPOGRAPHY

02.4 / INTERNAL DOCUMENTATION & CORRESONDENCE

FIGURES :

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CORPORATE MANUAL

FIRA BOLD : -

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æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç

CORPORATE IDENTITY

LEFLEUR PUBLISHING

SPECIAL CHARACTERS : -

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FIRA REGULAR : -

02.4 / LETTERHEAD

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Not to scale

CORPORATE IDENTITY

CORPORATE IDENTITY

02.5 / DL ENVELOPE

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Not to scale

CORPORATE IDENTITY

02.6 / BUSINESS CARD

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CORPORATE IDENTITY

LEFLEUR PUBLISHING

CORPORATE MANUAL

Not to scale

02.7 / INVOICE

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Not to scale

CORPORATE IDENTITY

CORPORATE IDENTITY

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CORPORATE IDENTITY

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CORPORATE IDENTITY

CORPORATE MANUAL

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02.8 / BOOK AND CALENDAR PACKAGING

CORPORATE IDENTITY

CORPORATE IDENTITY

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LEFLEUR PUBLISHING

CORPORATE MANUAL

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BOX CONSTRUCTION

CORPORATE IDENTITY

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CORPORATE IDENTITY

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CORPORATE MANUAL

BOX CONSTRUCTION

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02.9 / STORE CONCEPT

CORPORATE IDENTITY

STORE CONCEPT The store displays are created for comfort, peace and quiet. The buyer can sit and handle a sample of the book and calendar.

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CORPORATE IDENTITY

LEFLEUR PUBLISHING

CORPORATE MANUAL

The shelves carries stock of the book.

LEFLEUR PUBLISHING

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03 / INTEGRATED

MEDIA

CAMPAIGN

03.0 / INTRODUCTION

THE CAMPAIGN The integrated media campaign aims at publicising the book and calendar with maximum impact.

The book is released on June 1 in conjunction with PTSD month and student exams at Griffith University.

LEFLEUR PUBLISHING

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CORPORATE MANUAL

The campaign is aimed at students and professionals that need some assistance with finding a brief period of peace and uncluttered thought.

03.1 / CAMPAIGN OVERVIEW

Prom

Pub Relat

Advertising

Facebook

Instagram

O-Week

Posters

Cafes

Student Success Officer

Light Rail Library

LEFLEUR PUBLISHING

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On campus meditation

INTEGRATED MEDIA CAMPAIGN

Exam Time

motion

blic tions

Uni Book Shop

Other Book shops

Lecturers

Web Site

Library

INTEGRATED MEDIA

CAMPAIGN

LEFLEUR PUBLISHING

Celebrities

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Student Guild

CORPORATE MANUAL

Sales

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03.2 / ADVERTISING

INTEGRATED MEDIA

CAMPAIGN

ADVERTISING Advertising will encompass the following:

CAMPAIGN

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INTEGRATED MEDIA

LEFLEUR PUBLISHING

CORPORATE MANUAL

• Online on Instagram and Facebook with selected images and stories • Posters with the slogans “Out of chaos, find peace” and “Out of clutter, find simplicity” distributed and displayed »» in cafes, »» on campus meditation events, »» on campus generally, »» at the library and »» a smaller versions on light rail interior walls

LEFLEUR PUBLISHING

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FACEBOOK

CAMPAIGN

INTEGRATED MEDIA

CORPORATE MANUAL

INSTAGRAM

Facebook: https://www.facebook.com/lefleur.publishing/ Facebook Event: https://www.facebook.com/events/113223875852975

CAMPAIGN

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INTEGRATED MEDIA

LEFLEUR PUBLISHING

Instagram: https://www.instagram.com/lefleur.publishing/

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FACEBOOK ON TABLET

INTEGRATED MEDIA

CAMPAIGN

CAMPAIGN

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INTEGRATED MEDIA

LEFLEUR PUBLISHING

CORPORATE MANUAL

FACEBOOK ON SMART PHONE

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CAMPAIGN

INTEGRATED MEDIA

INTEGRATED MEDIA

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LEFLEUR PUBLISHING

CAMPAIGN

CORPORATE MANUAL

LEFLEUR PUBLISHING

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POSTERS

CAMPAIGN

INTEGRATED MEDIA

INTEGRATED MEDIA

CAMPAIGN

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LEFLEUR PUBLISHING

CORPORATE MANUAL

POSTERS

POSTER 1

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Posters show the combined Lefleur Publishing Logo and the Student Guild Logo.

INTEGRATED MEDIA

CAMPAIGN

INTEGRATED MEDIA

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LEFLEUR PUBLISHING

CAMPAIGN

CORPORATE MANUAL

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POSTER 2

CAMPAIGN

INTEGRATED MEDIA

POSTER 2

CAMPAIGN

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INTEGRATED MEDIA

LEFLEUR PUBLISHING

CORPORATE MANUAL

Large poster and smaller poster for public transport promotions

03.3 / PUBLIC RELATIONS PUBLIC RELATIONS PR events, supported by merchandise such as t-shirts, will encompass the following:

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• During O-week to alert and educate students about stress • Mentions by the student success officer.

• Guided publicity by the Student Guild • At lectures as part of the education process of stress, particularly with first year students • At exam time as part of the student education program on stress • By role model students and popular lecturers

INTEGRATED MEDIA

CAMPAIGN

03.4 / SALES SALES Sales will take place at the following outlets and each outlet will display posters:

CAMPAIGN

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INTEGRATED MEDIA

LEFLEUR PUBLISHING

CORPORATE MANUAL

• Online at www.lefleur.blueflowerart.com • Uni book shop • University library (during June 2017 only) • Selected book outlets

03.5 / WEB SITE AND ONLINE STORE

WEB SITE AND ONLINE STORE Fully functional website at http://lefleur.blueflowerart.com/ Including:

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• Registration on the home page for the event • Fully functioning store and cart of products • Purchases linked to paypal • Shipping for physical goods • Downloadable products for brushes, masks and e-book

INTEGRATED MEDIA

CAMPAIGN

INTEGRATED MEDIA

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LEFLEUR PUBLISHING

CAMPAIGN

CORPORATE MANUAL

HOME PAGE

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The home page with the header, the event registration and the sale items.

INTEGRATED MEDIA

CAMPAIGN

INTEGRATED MEDIA

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LEFLEUR PUBLISHING

CAMPAIGN

CORPORATE MANUAL

LEFLEUR PUBLISHING

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CAMPAIGN

INTEGRATED MEDIA

ONLINE STORE

CAMPAIGN

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INTEGRATED MEDIA

LEFLEUR PUBLISHING

CORPORATE MANUAL

Online store showing the hard cover book and calendar, e-book version of the book, brushes and masks.

RITA DRYSDALL S5008929

LEFLEUR PUBLISHING CORPORATE MANUAL

SECTION 1

SECTION 2

SECTION 3

PRODUCT

CORPORATE

INTEGRATED

RANGE

IDENTITY

MEDIA CAMPAIGN