IElevate Institute | Digital Marketing Course in Delhi
When you promote other people’s business and earn commission as the reward. Affiliate Marketing is a best way to make money online. You can earn $1,000’s of dollars in your Pajamas working from home with Affiliate Marketing.
Affiliate marketing is great, because you don’t have to create or sell a product or a service. You are simply sharing it with people you know, like family, friends, your followers, subscribers, etc.
Referral Marketing There is one more type of marketing called Referral Marketing. As both forms of marketing are based on business associations and employ third parties for increasing sales, they can be confusing.
The main difference between affiliate marketing and referral marketing is that affiliate marketing depends purely on financial motivations to drive sales whereas referral marketing relies on personal relationships and trust among businessmen to drive sales
THERE ARE 4 CORE PLAYERS IN THE GAME:
• THE MERCHANT (ALSO KNOWN AS RETAILER OR BRAND)
• THE NETWORK (THAT CONTAINS OFFERS FOR THE AFFILIATE AND TAKES
CARE OF THE PAYMENT)
• THE PUBLISHER (ALSO KNOWN AS AFFILIATE OR PARTNER)
• THE CUSTOMER
COMPENSATION METHODS
PREDOMINANT COMPENSATION METHODS ARE:
•PAY PER SALE (PPS) - 80% OF AFFILIATE PROGRAMS
•COST PER ACTION (CPA) - 19% OF AFFILIATE PROGRAMS
•COST PER CLICK (CPC)
•COST PER MILLE (CPM – COST PER ESTIMATED 1000 VIEWS)
COST PER CLICK AND COST PER MILLE ARE USED BY LESS THAN 1 PERCENT OF THE TRADITIONAL AFFILIATE MARKETING PROGRAMS. HOWEVER, THESE METHODS ARE USED HEAVILY IN DISPLAY ADVERTISING AND PAID SEARCH.
AFFILIATE LINK
Definition - What does Affiliate Link mean?
An affiliate link is a specific URL that contains the affiliate's ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser's website. This action is all part of an affiliate program. Affiliate agreements commonly state that the affiliate is responsible for arranging its own affiliate link and making sure that it connects to the advertiser's website.
ADVANTAGES AND DISADVANTAGES
• AFFILIATE MARKETING HAS ITS ADVANTAGES FOR THE PARTNER AND THE MERCHANT.
THE MERCHANT PAYS COMMISSION EXCLUSIVELY FOR THE SOLD PRODUCTS. AFFILIATES ARE NOT EMPLOYED BY THE MERCHANT WHOSE PRODUCTS OR SERVICES THEY PROMOTE.
• AS AFFILIATE YOU CAN PROMOTE PRODUCTS OF DIFFERENT MERCHANTS. YOU ARE GIVEN A COMMISSSION FOR EACH SALE AND SOMETIMES ADDITIONAL STIMULUS FOR EXCEEDING OBJECTIVES.
• IF YOU WANT TO PERFORM AFFILIATE MARKETING, YOU NEED AFFILIATE PROGRAM . FOR OFFERING AFFILIATE PROGRAMS YOU DON'T NEED TO REGISTER YOUR OWN PRIVATE COMPANY, THE ONLY CONDITION FOR COOPERATION IS YOUR OWN WEBSITE. JOINING THE ESTABLISHED AFFILIATE PROGRAMS IS MOSTLY FREE, BUT THERE ARE ALSO EXCEPTIONS WHERE YOU HAVE TO PAY REGISTRATION COSTS.
• AS AFFILIATE YOU CAN FREELY DECIDE UPON THE CHOICE AND SETUP OF ADVERTISEMENTS AND OTHER WAYS OF PROMOTION. YOU CAN END THE COOPERATION WITH AFFILIATE PROGRAM ANY TIME WITHOUT ANY OBLIGATION TO THE MERCHANT.
• THE SALE IS REGISTERED BY AFFILIATE TRACKING WHICH IS BASED ON COOKIES.
HOW TO MAKE MONEY WITH AFFILIATE MARKETING FOR BEGINNERS
The first thing to do is to join an affiliate program then select the products you intend to sell. There is lot of product to choose where you can making good money with affiliate marketing sites.
HOW MUCH MONEY CAN I MAKE WITH AFFILIATE MARKETING?
"SKY is the LIMIT in Affiliate Marketing"
For example, Pat Flynn, a successful affiliate marketer, is earning more than 2 million in 2017
Pat Flynn's famous income report
Now, I know this leads to another common question:
How long will it take for me to earn that money?
Let me give you a realistic expectation From past experience, you can start making your first few sales within 3 to 4 months and you can be earning a few hundred dollars to a few thousand dollars of PASSIVE INCOME in 1 to 2 years time.
Look! Are you willing to spend 1 to 2 years to build your passive income so that you don't have to work for the rest of your life? this is a no-brainer. Anyone with a brain will say yes. But the problem is you need to put in the time, effort and the necessary sacrifices in that 1 to 2 years.
I'm not giving you a guarantee or a promise. It's just a rough gauge for you because everyone has a different situation.
What is the Amazon Associates program?
• Amazon associates is an affiliate marketing program that allows website owners and bloggers to create links and earn referral fees when customers click through and buy products from amazon. It’s completely free to join and easy to use.
• Provide consumers the convenience of referring them to a trusted site where they can immediately purchase products you advertise. And when they do, you can earn up to 10% in referral fees.
• Take advantage of various amazon retail promotions and leverage our newly created advertising features to drive traffic and earn referrals.
What is the Amazon Associates program?
• To get started, head over to amazon india associates page and sign in using your amazon india account. If you don’t currently have an amazon india account, you can quickly create one for free. Signing up is a 3 step process:
• Create an account on amazon india affiliate program
• Account information including payment details
• Your website detail
What is the Amazon Associates program?
• Here are few more details about the program:
• Minimum payout is INR 2500
• Payment will be made approximately 60 days after the end of each month
• You will not be paid for returned goods. In case if a good sold via your affiliate link is returned after the payment, you might see negative balance in your account.
• If you buy products using your affiliate link, you will not be paid.
How To Build Amazon Affiliate Links
• Let’s learn a number of ways to quickly and easily create affiliate links – and how you can earn advertising fees by placing these affiliate links on your website.
• 1. Product links
• Within associates central, under the product linking tab, you can create a link to a specific page from amazon. This link can be inserted in the text editor of your website. To create a product link, you enter either a search term, or the amazon standard identification number (ASIN) of the product into the search field.
How To Build Amazon Affiliate Links
• Click on ‘ go ‘, and you will see a result; then click on ‘get link’ for more options. Now, you can individualise the link in the next step. Under the option ‘text and image’, the link shows a small product box with a product picture and a call-to-action button in your front end. You also have the possibility to choose a text link, by clicking on ‘text only’, or ‘only image’ for a linked image
How To Build Amazon Affiliate Links
• 2. Sitestripe
• Easier than creating the link via associate central is to use our sitestripe tool. Sitestripe – which is used often, by many associates – is a toolbar, which is displayed to you as soon as you visit the amazon.In shop page as a participant of the amazon associates program. You can then quickly and easily create HTML code, which you simply paste onto your website.
You have the option to select code for text links, links with product images or links with image and text. With sitestripe, you can create your affiliate links directly on the amazon.In shop page and share them on facebook or twitter without having to visit associate central.
How To Build Amazon Affiliate Links
• Build text link
• On any amazon.In shop page, you can use sitestripe to create an automatically tagged link for a text link.
Just click the ‘text’ icon, and your tracking id is automatically integrated into the link. If you have multiple tracking ids, you can make a selection using a drop-down menu. You can also use the text-link overview to determine whether you want to use the complete-partner link, or to use a short link.
The options for creating a text link vary depending on whether you’re on an overview page, or a product page from amazon.In. For a text link to a product, you must already be on the corresponding product page.
The created link can then be placed directly in the text editor of your website.
How To Build Amazon Affiliate Links
• Build image link
• From a product page, you can create an image link with a click on ‘image’ and choose the right size. The last-used tracking ID is automatically integrated, or you can choose another tracking ID from the drop-down menu
How To Build Amazon Affiliate Links
• Build text and image link
• Let’s use the example of a product page you’ve called. From here, you can create HTML code for a link box
– which has the product name, the corresponding product image and the current price – by clicking on
‘text+image’ at any time. In addition, the amazon logo and a ‘buy’ button will be shown in the box. The lastused tracking ID is inserted automatically into the link. Again, click on the drop-down menu to select another tracking ID
How To Build Amazon Affiliate Links
• 3. Widgets
• Inside associate central, you can create and customize various ‘widget’ links by clicking on ‘widgets’. So, for example, you can use ‘your picks’ to present your favorite products on your website, or you can use the ‘search’ widget, which enables your visitors to search for products on amazon.In directly – place the link in the text editor of your website and you’ll have added this functionality to your website.
As an amazon associate, you can earn advertising fees for all qualified orders. Just click on the widget of your choice and personalize it. Depending on which widget you want to use, you’ll find various options for individual personalization.
How To Build Amazon Affiliate Links
• 4. Amazon associates link builder
• If you’ve created your website or your blog with the wordpress CMS, our official wordpress plug-in –‘amazon associates link builder’ – enables you to integrate products from amazon into your website in different ways. With the plug-in, you can search directly from the wordpress editor for amazon products and link them from your website. The plug-in offers real-time access to current prices and the availability of the products
How to use Associate Central reports
• You can easily see your earnings by program with referral fees and bounties displayed as well as a daily earnings graph. Key performance indicators, like clicks, ordered items, shipped items and conversion rates are surfaced to provide you insights at a quick glance. Today's orders provide you with near real-time order data. You can choose to view this data for a single tracking ID or for all tracking ids by selecting the appropriate tracking ID on the left navigation panel
• When are the reports updated?
• Reports for ordered items and bounties are updated in near real-time, which means most orders will be reported within an hour of being placed. You can see new activity in your account throughout the day. Your earnings report is current as of the previous day. For example, if you’re looking at your earnings report on tuesday, you’ll see your earnings through monday
How to use Associate Central reports
• Custom date range: you can view reporting data for any custom date range on the page, without having to download. Select 'custom date range' from the date selector, pick any date range spanning less than 90 days and click 'apply'. You can also select from the pre-set date ranges, including today, last 7 days and last 90 days.
• Today's orders: you can now view today's orders, in addition to historical orders and earnings, in fees tab.
To view today's orders, select 'today' from the date selector in the upper left section and click on fees tab to see all the items ordered today. You need to click on the bounties tab to see all the bounties for today
How to use
Associate Central
reports
• Daily trends report: you can now see the daily trends report, in addition to tracking ID summary, link type performance and daily trends, in the fees tab
• How do I find out what product links visitors clicked?
• The orders report combines click and order information. In the top "items with orders" section, you can see each item ordered and how many direct-link clicks it received. Below the ordered items, you'll find an "items with no orders" section. When you click the arrow next to "show all items," you'll see a list of items that were viewed via a direct link but not ordered.
How to use Associate Central reports
In the summary at the bottom of the report, you may see a number of "Other Clicks." These are clicks from other link types, including links to the home page, links to search results, recommended product links, and links to the main landing page for each product category. Use the Link-Type Report to see how each link type is performing for your website.
How To Use Statistics And Metrics To Improve Your Website
GENERAL BLOG METRICS:
Visitors: how many people are visiting your website? There are basically two types of visitors – new and returning
Page Views: Page views reveals how many pages a visitor has looked at in a session on your website.
Time on Site: this is the average time visitors spend on your website in one session. The longer this ‘dwell time’ is, the more interesting and better a fit the contents appear to be. However, an evaluation of the total value can be misleading, so instead look at how long visitors stayed on particularly important pages.
Page Per Session: The value ‘pages per session’ is a strong indicator of the value of your content to readers. Linking pages of your website together via internal links can encourage visitors to stay longer and view more pages.
Bounce Rate: The ‘bounce rate’ means how many visitors leave your website having visited just one page. Generally, of course, a low bounce rate is good, but there are exceptions. So, with an Amazon Associates website, a visitor may quickly read a product review, decide to buy the product, and quickly click over to Amazon. In this case, the bounce rate is high, but the visitor has done what you want them to do.
How To Use Statistics And Metrics To Improve Your
Website
OTHER INDICATORS:
Some other indicators aren’t as easy to detect with a statistical tool, but are still important. These include:
Interaction Rate: This is mainly measures social-media behavior and user interaction. What is the Share Rate (Social shares per 100 page views)? The number of Shares can be analyzed with sharetally.co.
Website Loading Time/Performance: The performance of your website can be critical: the faster it loads, the better the user experience. Studies show that delays of even a fraction of a second in loading time can cost businesses a lot of money.
Specific Metrics: In addition, there are many specific indicators that come in to play when measuring a particular source of income.
Click Through Rate (CTR): This shows how often visitors click on a specific link, or on certain banners. Here’s a typical CTR formula: Number of clicks / Number of impressions of the banner or the link * 100 = CTR. Conversion Rate: This is about the concrete actions of the visitors. This may be the purchase of a product or subscribing to a newsletter.
How To Use Statistics And Metrics To Improve Your Website
Commission: Affiliate marketers should also keep track of ‘commission’, such as how much you receive per conversion. You should keep an eye out for affiliate products in your market which generate recurring commissions (lifetime remuneration).Lapse rate: Also a key figure for affiliate programs – it’s no use having a large number of conversions if 80% of them are cancelled for various reasons. The ‘cancellation rate’ percentage or ‘lapse rate’ info is provided by most affiliate programs.
Earning Per Click (EPC): This is the average revenue earned per click. Different affiliates offer different rates, but you should take the opportunity to analyze and compare these values.
