Business of Art + Design Year 3 // Brand Strategy for Art Ovation Hotel, a Marriott Autograph Collection Hotel // In the Spring of 2018, Art Ovation opened its doors to artists, travelers, and locals alike. Located in downtown Sarasota at the corner of Palm and Coconut Avenues, Art Ovation is right in the heart of the city. Known as Florida’s cultural coast, Sarasota is home to a professional symphony, ballet and opera, and more than 10 theaters and 30 art galleries. After an exciting and unpredictable (red tide, anyone?) first year in business, Art Ovation is looking to the future by inviting us to explore new approaches to communicating and delivering the brand promise. The findings presented here by the design research team ultimately informed the creative strategies behind three campaigns that were pitched to hotel ownership at the end of the spring 2019 semester.
