Travel Africa Media Kit

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travel africa Media Kit 2021 A continent of experiences: coast, to coast, to coast, to coast


Buckle up for fascinating journeys on the most expansive landscapes and formidable animal life, the world’s secondbiggest continent and arguably the best for memories of a lifetime. It is a natural land that hasn’t changed for centuries. Africa is the most inspiring, and has the most inspired, destinations on the planet. The Travel Africa Magazine showcases the best of what Africa has to offer, think wild animals, millennia old cultures and tribes, incredible landscapes, impressive waterfalls, Pyramids, Nightlife, epic road trips and beautiful beaches. Travel magazine publishes 6 issues a year but reserves the right to change the number of issues in an annual term.

travel africa

Our mission is to vigorously inspire, inform and encourage innovation as the leading media platform for culturally diverse African events, initiatives and lifestyles. We envision success through our suite of mediums from publishing engaging articles and informative calendar of events; collaborating in robust, interactive promotion campaigns that connect swathes of community sectors; compiling a comprehensive resource guide of vendors specific to marketing, event planning, project management and community relations; and hosting networking events that help foster real-time objectives. Our goal is to be an effectual conduit that brings together suppliers with producers and professionals with consumers that result in nourishing connections and collaborations and garners maximum exposure and outcomes for their projects and events. We envision success through our suite of mediums from publishing engaging articles and informative calendar of events; collaborating in robust, interactive promotion campaigns that connect swathes of community sectors; compiling a comprehensive resource guide of vendors specific to marketing, event planning, project management and community relations; and hosting networking events that help foster real-time objectives. Email ABA: travel@africabusinessassociation.org Call Our Customer Service Desk: +1(240)-467-6811

Cover Image credits: didodesigns.com, awaytoafica.com, Vector Stock, YouTube>Soul Candle

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Zambia Victoria Falls (Mosi-Oa-Tunya) Ethiopia - Bole International Airport

Ethiopia - Lalibela Rock Churches

Ghana - Textile Market

Rwanda - Gorilla Sanctuary

Senegal - African Family Statue

Seychelles - Coral Reef


Editorial Calendar Winter 2021

FEB | MAR

› New Years Day, Jan 1st › Dr. King Holiday (USA), Jan 3rd Monday › Black History Month (USA), February Ad Close: March 4

Drop Date: March 15

Winter-Spring 2021

APR | MAY

› › › › ›

World Wildlife Day, Mar 3rd International Women’s Day, Mar 8th World Water Day, Mar 22nd Earth Day, Apr 22nd World Maleria Day, Apr 25th

Ad Close: May 4

Spring-Summer 2021 › › › ›

Drop Date: May 15

JUN | JUL

Africa Day, May 25th African Union Anniversary, May 26th Juneteenth (USA), Jun 19th African Refugee Day, Jun 20th

Ad Close: July 4

Summer 2021

AUG | SEP

› Nelson Mandela Day, Jul 18th › African Women’s Day, Jul 31st. Ad Close: August 4

Drop Date: August 15

Fall 2021

OCT | NOV

› › › ›

African Union Day, Sep 9th World Tourism Day, Sep 27th International African Diaspora Day, 1st Sunday in Oct Africa Human Rights Day, Oct 21st

Ad Close: November 4

Drop Date: November 15

Winter 2021

DEC | JAN

› › › ›

Africa Youth Day, Nov 1st Thanksgiving (USA), Nov 4th Thursday Christmas, Dec 25th Kwanzaa (USA) Dec. 26-30th

Ad Close: January 4

Drop Date: January 15

Drop Date: July 15

In Each Issue Industry News

African Cuisine

What’s Happening in the World of Travel and Tourism

Descriptions of and recipes representing the cuisines of the nations of the African continent as well as examples of the effects of African cuisine on the culinary culture of the world.

World Heritage Sites Places in the world which are very important to all from the cultural or natural point of view

Travel Africa Destinations across the continent designated for public access

Ski Africa Destinations across the continent designated for and developed to support activities related to Skiing as recreation or professional sport

Golf Africa Destinations across the continent designated for and developed to support activities related to Golf as recreation or professional sport

Travel Services Directory Listing of agencies offering services to business and recreational travellers.

Events Directory Listing of events and activities that might be of interest to tourists and accessible to tourists visiting the continent of Africa.

Travel Health Information on regulations and services available related to healthful travel for those visiting the continent of Africa.

Travel Accessory Buys Descriptions of products and services that may offer positive supports to travellers to the continent of Africa.

Golf Africa Destinations across the continent designated for and developed to support activities related to ocean and river crusing as recreation or professional sport.

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Advertising Display Information Policy and Guidelines MECHANICAL DETAILS Trim size: 8.375” x 10.875” Binding: Perfect Bind Bleeds: Double Page Spread or Full Page only Ad dimensions are listed in inches and all live copy should be no closer than ¼” from the trim.

Double Page Spread 17”w x 11.125”h (.25” bleeds included) Book Trim Size: 8.375”w x 10.875”h

A High Resolution Press-Ready PDF is required for all electronic ad submissions. All fonts must be imbedded. JPG or TIF files are accepted as well. Minimum required image resolution is 300 dpi for color or grayscale images and 900-1200 dpi for line art (1-bit) images. All color files must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB, but is not responsible for color reproduction on these ads. Email your ad to : travel@africabusinessassociation.org (up to 10 MB) or provide a download link. ADVERTISING POLICY All advertising is subject to approval.

Full Page No Bleeds 7.625”w x 10”h

Full Page With Bleeds 8.625”w x 11.125”h Live Area: 7.625”w x 10”h

We reserve the right to head and/or border any advertisement bearing resemblance to editorial copy. CANCELLATIONS Cancellation must be submitted in writing prior to the issue’s ad deadline date. Publisher reserves the right to refuse any advertisement.

Half Page

Half Page

- Horizontal 7.625”w x 4.75”h

Two-Thirds Page

- Long Vertical 3.5”w x 10”h

Third Page

- Vertical 4.75”w x 10”h

- Vertical 2.5”w x 10”h

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Ad Rates Size Double Page Spread

Specs Front of book

1x $1,875.00

3x $1,499.00

6x $1,123.00

Front Placement, 3 Mo. Web Banner, 1 Article, 2 Social Media Posts

Premium Full Page

Front of book

$1,250.00

$1,100.00

$750.00

Front Placement, 3 Mo. Web Banner, 1 Article

Full Page

with or w/o bleeds $1,000.00

$800.00

$600.00

3 Mo. Web Banner

Half Page

vertical or horizontal $625.00

$562.50

$499.25

3 Mo. Web Banner

Two-Thirds Page

vertical only

$750.00

$600.00

$450.00

3 Mo. Web Banner

Third Page

vertical only

$425.00

$340.00

$255.00

3 Mo. Web Banner

Cover - Inside Front

$2,500.00

$2,000.00

$1,500.00

Front Placement, 3 Mo. Web Banner, 1 Article

Cover - Inside Back

$2,200.00

$1,980.00

$1,760.00

Front Placement, 3 Mo. Web Banner, 1 Article, 2 Social Media Posts

Cover - Outside Back

$3,250.00

$2,600.00

$1,950.50

Rear Placement, 3 Mo. Web Banner, 1 Article, 2 Social Media Posts

AUDIENCE PROFILE:

PAYMENT OPTIONS:

African Business Association (ABA) is actively partnering and connecting with diverse socially and culturally engaged consumers who professionally span from government agencies, corporations, community organizations, and enterprising individuals in business, marketing, media and the arts.

ABA accepts Electronic Cash Transfer, Checks, Visa, Mastercard, Discover and American Express. Payment is due upon submission. Checks made payable to “Africa Business Association” may be mailed to: 6564 Loisdale Court, Suite 600, Springfield, VA 22150 USA. Processing fee may apply. Agency rate is net of 15% commission.

CIRCULATION & DISTRIBUTION: Distribution: E-Community, Partnering Venues/ Businesses Online Reach: 27K+ Website Visits; 24K+ Eblasts

Verified nonprofit 501(c)(3) organizations can receive a 20% discount on all advertising except for cover positions. For more information, call Ricky Muloweni at +1(240)-467-6811 or email to: travel@africabusinessassociation.org.

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Kenya - Lake Nakuru

Morocco - Luxury Desert Camp

Angola - 5-star Luanda MiraMar

South Africa - Golf

Egypt - Temple in Luxor

Tanzania - Mount Kilamonjaro

Botswana- Zambezi Queen

Mali - Festival in the Desert


travel africa


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