Jakarta, Indonesia 2032 Summer Olympics

2032 SUMMER OLYMPICS GRAPHIC STANDARDS MANUAL

Table of Contents 2 Introduction and Mission Statement 3 Logo

Logo Description

Spacing and sizing

Correct Logo Usage

Incorrect Logo Usage

Correct Secondary Mark Usage

Incorrect Secondary Mark Usage Colors Typography Pictograms Pictograms

Correct Pictogram Usage

Incorrect Pictogram Usage Mascot and Slogan Mascot Slogan 3D Elements Pins

Torch and Cauldron Medals Print Collateral Tickets Posters Environmental Graphics

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Introduction and Mission Statement Introduction The Olympics is a worldwide tradition that focuses on peacefully uniting people and cultures. It creates an enviornment of peaceful interaction through healthy competition. Through this branding, the culture of The Olympic Games, as well as Jakarta, is to be reflected and celebrated.

Jakarta, Indonesia will be hosting the games of 2032, and this document was created to preserve the consistency among that brand, ensuring that all aspects of Jakarta are portrayed positively.

Mission Statement The Goal of the Olympic Games is to promote peace and unity around the world through athletic competition. Pierre de Coubertin, founder of the olympic games, intended for friends and foes from around the globe to come together peacefully. The Summer Olympics in Jakarta, Indonesia intends to show athletes and spectators show respect and kindness throughout the competition. We are pleased to welcome you to our city, and to share in the culture of Indonesia.

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LOGO

logo descrption

The emblem represents many things in itself.

Because Indonesia has so many cultures and languages, they’re main aspect is bringing people together.This simple form was chosen so that it would be memorable to all who see it. Indonesia is home to more than 17,000 islands. 6,000 of them are inhabited. Because land, sea, and sky, bring the cultures together as one country, I wanted to express that in my logo and colors as well. The left wave represents water, the right wave represents land, and the circle represents the sun/ climate. Showing that all of the islands are united together as one. The emblem is in the shape of fire/torch as well.

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spacing and sizing

2032 No object should come inside the width of the J in “Jakarta.�

Once the logo goes below an inch in width, you must use the iconic or typographic mark (located on page 9).

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1 inch

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The logo can be displayed on a white background only while in full color or grayscale. Otherwise, the logo can be displayed on any of the official Jakarta Olympic Games Colors when converted to white, to help with legibility. A full black logo can only go on a white background, no other solid color. A gradient can only be used in the full color logo as well as the grayscale logo.

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incorrectly used 2032

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2032 No full color logo on a solid background.

No shading in the background of the logo.

The logo needs to stay in the shape preferred.

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2032 A black logo cannot go on a solid background except for white.

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The logo cannot be outlined in any color.

The logo cannot be only outlined with no color filled in.

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2032 Cannot be shrunk.

Cannot be any color other than the three preferred.

Cannot be tilted in any way.

2032 Cannot have a gradient when using a solid color.

2032 Cannot be stretched in any direction.

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correct secondary mark usage

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The primary logo has been deconstructed into two secondary marks. An iconic secondary mark and a typographic secondary mark. They are two separate marks. The marks above are all acceptable ways to simplify the primary logo. These can be used for a variety of different design uses.

incorrect secondary mark usage

2032 A full colored secondary mark cannot be placed on a solid background except for white.

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Do not stretch in any way.

Do not rearrange the objects from it’s original form.

Secondary marks should stay in the preferred colors.

2032 Do not tilt secondary mark in any way.

Do not give any secondary mark a drop shadow.

Do not put a gradient on solid color secondary marks

2032 Do not outline secondary marks in any way.

Do not put any black secondary mark on a solid background except for white.

Cannot be outline with no color filled in.

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colors R:0 G:169 B:157 C:91 M:2 Y:85 K:0 #00a99d

R:140 G:198 B:63 C:45 M:4 Y:81 K:0 #8cc63f

R:247 G:147 B:30 C:4 M:41 Y:85 K:0 #8cc63f

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R:214 G:133 B:37 C:14 M:43 Y:83 K:3 #d68525

typography PRABOWO ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstu vwxyz 1234567890!.,

Prabowo was selected because of its unique serifs on each character.

Indonesia ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstu vwxyz 1234567890!.,

Indonesia was selected because it is a font that was created in Indonesia. It is also very easy to read.

PT Sans Narrow Regular ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ! .,

PT Sans Narrow Regular was selected for the ticket’s font because it is easy to read.

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pict

tograms

Swimming

Volleyball

Skateboarding

Football/Soccer

Weightlifting

Surfing

Cycling

Gymnastics Artistic

Archery

Golf

Table Tennis

Sailing

Rowing

These pictograms follow the shapes of the logo. Using each shape in itself and morphing it to create characters for each pictogram.

Badminton

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Shooting

Water Polo

Fencing

Tennis

Hockey

Hand Ball

Boxing

Rugby

Canoe Sprint

Basketball

Trampoline

Baseball

Artistic Swimming Rhythmic Gymnastics

Wrestling Freestyle

Taekwondo

Judo

Athletic

Karate

Sport Climbing

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correct pictogram usage

Pictograms can be used inside their shapes while being presented as white. The pictogram should always stay within the shape and never on the outside. Always use an oval for the outer shape. They can also stand alone on posters or other promotional material as long as they are presented in any of the official Jakarta Olympic colors or white. Also, never stretch a pictogram.

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incorrect pictogram usage

Cannot touch or go outside of the shape.

Pictogram can only be an oval shape.

Can only be in the colors preferred.

Cannot be stretched or shrunk in any way.

Outer shape can only be in the preferred colors.

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mas sl

scot and logan

mascot

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Indonesia has so many islands with so many environments. Because of these many environments, thousands of animal species call it home. One of them is Indonesia’s only Great Ape, the Orangutan. They are native only to the islands of Sumatra and Borneo in Indonesia. The three types of Orangutan are Pongo pygmaeus, Pongo abelii, and Pongo tapanuliensis, because their genus name is Pongo, that is what I decided to name the mascot.

“Hello! My name is Pongo!”

slogan

Indonesia’s national motto is, “Binneka Tunggal Ika”.

It is an old Javanese expression usually translated as “unity and diversity.” The nation’s official ideology, is called the Pancasila, or the Five Principles. A few of these principles are just and civilized humanitarianism and Indonesian Unity. It is clear that unity throughout all of the cultures is very important to Indonesia.

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3D EL

LEMENTS

collectors pin

Jakarta Indonesia Summer Olympic collector’s pins.

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torch and cauldron

The torch and couldtron were created from shape that symbolizes land in the iconic mark. Because Indonesia is home to one of the largest gold mines in the world, these two figures are made of that substance.

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medals

The dots are reflected in the medals from the official poster. It is supposed to once again represent people coming together. They include the olympic rings as well as the iconic secondary mark on the ribbon. The participant medal is also in the shape of the iconic secondary mark like the pins.

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P COLL

PRINT LATERAL

TICKETS 1:30 start time

08 June

C49 entry code

Cycling Jakarta International Velodrome

entrance: B block: 123 row: A seat: 1

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The Jakarta olympic tickets feature the name and the pictogram of each sport. Also shown, is the location of the sport, time, date, and entry code, as well as the entrance, block, row, and seat. The colors shown are the official colors of the Jakarta Olympics.

1:30 start time

08 June

C49 entry code

Field Hockey

1:30 start time

08 June

C49 entry code

Table Tennis

Hockey Field

Istora Senayan

entrance: C block: 128 row: D seat: 20

entrance: A block: 130 row: B seat: 15

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POSTERS

The official Olympic Poster displays the iconic secondary mark as well as white Olympics logo in the orange circle. The dots around the poster represent people in difference cultures coming together as one.

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The second poster that has been created reflects an artistic style of Indonesia called Batik. This is an Indonesian technique that originated from the island of Java. It is done by drawing lines or dots of wax to resist the dye in which the cloth will be immersed.

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envi g

ironmental graphics

Tyopographic secondary mark located on a soccer field in Jakarta, Indonesia. This secondary mark was chosen for it’s rectangular shape to fit well within the field.

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The city’s street lights will have this vinyl iconic mark banner will be placed.

The orange circle will be placed over the light, reminding the people that it symbolizes the sun.

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Harm ony in

Div e r t y si

This is a stencil that utilizes both pictograms and the slogan located on a wall in Jakarta. The purpose of this environmental graphic, is to be sustainable and environmentally friendly. This stencil can be spray painted anywhere in the city of Jakarta.

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This is an opaque gradient cloth that is wrapped around the Gelora Bung Karno soccer stadium.

This can be a short term alteration to buildings in order to save money and easily decorate many buildings.

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