Eternal friendship
Te two unique characters Mamma Moo and Crow debuted on children’s radio in 1985. Te author Jujja Wieslander has in collaboration with the illustrator Sven Nordqvist published the stories since 1991.
Mamma Moo and Crow are two strong characters with minds of their own. Together, they go on mischievous adventures, celebrating their unusual and eternal friendship.
Facts
• More than 2,5 million books sold internationally
• New books are frequently published
• Over 1,6 million books sold in Sweden
• Top listed at Swedish libraries
• 10 books translated to 36 languages
• Today we can enjoy a total of three movies with Mamma Moo and Crow. Released 2008, 2022 and 2023.
• SVT will follow up the two latest movies with a new Mamma Moo & Crow animated TV series.
• Available on several digital platforms, such as
Friendship Playfulness
Joy of movement
Having fun
Close to nature
Jujja Wieslander
Jujja Wieslander was born 12th of June 1944 in Stockholm. She is a Swedish children’s book author and a member of Te Swedish Academy for Children’s Books. She’s best known for her books about Mamma Moo and Crow, illustrated by Sven Nordqvist.
Te most important thing for Jujja when creating is the passion for children’s playfulness and language. With the help of her characters, she portrays this joyous way of learning.
Photo: Mimmi Nordin
Mamma Moo Celebrates 40 years!
New book!
Mamma Moo celebrates 40 years in 2025, with a new book releasing in the spring - ”Kråkans Kläder”.
Events
Tere will be events like Bokmässan in Sweden, contests, activities for pre-schools, and meet and greets throughout the jubilee year.
Lässtegen
Lässtegen is an initiative to encourage story-times at preschools in Sweden. Te goal is to have at least 50 sessions of story-telling with the children, and the pre-schools that reach the goals are eligible for prizes. Mamma Moo will be a part of the initiative during 2025.
”Kråkan säger STOPP!”
- New book in 2026
A colorful and fun sturdy board picture book filled with play, friendship and everyday discoveries, where the children recognize both Mamma Moo’s curious joy and the Crow’s loud protests. Perfect for the very youngest readers!
Read more here.
Published books
Mamma Mu och Kråkan – 1991
Mamma Mu gungar – 1993
Mamma Mu åker bobb – 1994
Mamma Mu bygger koja – 1995
Mamma Mu städar – 1997
Mamma Mu åker rutschkana – 2003
Mamma Mu klätrar i träd – 2005
Mamma Mu får et sår – 2006
Mamma Mu och Kråkans jul – 2008
Mamma Mu läser - 2011
Stora boken om Mamma Mu och kråkan - 2012 & 2021
Mamma Mu simmar - 2014
Mamma Mu firar Kråkan - 2015
Mamma Mu och Kråkan leker - 2015 & 2021
Mamma Mu och Kråkan - Bang Bang (musik) - 2015
Mamma Mu och Kråkan på utflykt - 2016
Mera fart Mamma Mu - 2016
Kråkan säger INTE! - 2017
Mamma Mu låtsas – 2018
Kråkan säger AKTA! - 2020
När Mamma Mu möte Kråkan första gången - 2020
Mamma Mu och Kråkan gör et zoo - 2020
Kråkan säger SEN! - 2022
Mamma Mu blir ledsen - 2024
Kråkans kläder - 2025
Mamma Mu & Kråkan, Tre Vinterberätelser - 2025
Kråkan Säger STOPP! - 2026
International publishers
Germany Oetinger
Norway Cappelen Damm
Denmark Gyldendal
Finland Mäkelä
Estonia Karrup
Faroe Islands Föroya förlag
USA/UK NorthSouth
Russia Albus Corvus
Poland Zakamarki
Belarus Koska
Romania Pandora
Ukraine Bohdan
Music albums
Min Lilla Kråksång
Visor för hela kroppen
Mamma Mu cyklar
Mamma Mu bygger
Mamma Mu fiskar
Mamma Mu firar jul
Mamma Mu dyker
Mamma Mu Kråkradion
Mamma Mu går till stan
Mamma Mu i Stockholm
Available on
Animated movies
Premiered 2023
A new movie premiered on the 25th of August in Sweden, the 15th of September in Norway 2023, and coming the 28th of December 2024 in Germany!
”Who are you, Mamma Moo?”
Watch the trailer here
Premiered 2022
Premiered in cinemas in 2022,
”Mamma Moo Finds Her Way Home. The film was launched in Sweden, Norway, Finland, Germany, Netherlands, Italy and Flanders, Belgium.
Watch the trailer here
Premiered 2008
Mamma Moo and Crow - 2008
Watch the trailer here
Movement videos with Friskis & Svetis!
Movement should be fun and accessible, that has been Friskis&Svetis’ core message for over 40 years. During the same amount of time, Mamma Moo and Crow have encouraged children to find their joy of movement in an early age through songs, books and films.
Read more here
Awards for Jujja Wieslander
1993 Expressen’s Hefaklump
1994 BMF - Children’s Book Plaque
2003 Bokjuryn category 0–6 years
2005 Te Astrid Lindgren Award
2021 Förskolebarnens Literaturpris
2024 Adlibrispriset Årets barnbok 0-6 år
2025 Sällskapet Pro Patrias medalj för medborgerliga förtjänster
Live shows and theatre
Comedy Art eatre
Te show ”Mamma Mu bland Kråkor och Tigrar”
More info here.
Playground Teatre, Gliwice
Teatre based in Poland. Shows during 2024 and 20205.
More info here.
Artwork Examples
Quotes
More quotes available in the media bank.
Collaborations
The Crow’s nest at Billinge Gård
Mamma Moo & Crow digital channels
www.mammamu.se
www.youtube.com/mammamuochkrakan
Instagram/mammamuochkrakan
www.facebook/mammamuochkrakan
Manager
pia.linden@rightsandbrands.com
Pia Lindén Brand