Why Kentico CMS is your go-to content solution if you are in retail
As of April 2014, there are almost a 100,000 online retail stores in the United States alone! And these are just the stores earning annual profits greater than $12000 [1]. That’s an astounding statistic, given that the e-commerce sector is relatively young, and still very much expanding. Swiping through item after item on an E-commerce app is now just as much of a daily routine as reading the newspaper. While keeping prices competitive, offering your customer’s discounts and improving delivery services are essential, publishing and maintaining useful content is something marketing is increasingly engaging in. But the traditional e-commerce framework struggles miserably in providing readers a rich content experience as it can never match the in-depth functionality a .NET CMS can offer. While a website without a CMS simply displays the content stored on the website stored as an HTML file, integrating Kentico CMS allows you to easily edit, update and distribute content along with newsletters and maintain forums. This feature of a CMS is particularly useful in the e-commerce sector. With highly dynamic product catalogues, Kentico's.NET CMS will help you maintain product information effectively and allow you to use the same content on other parts of your website while only needing to maintain one database. Kentico’s .NET CMS will fetch this content directly from the server. Additional customizable modules allow you to build dynamic websites suited to your needs much faster. Some of the advantages of using Kentico’s .NET CMS are [2]