How social media and omni channel marketing are essential for your e commerce business

How Social Media And Omni-Channel Marketing Are Essential For Your ECommerce Business

Marketing is an important aspect of bringing quality leads for your E-commerce business. If you are running an e-commerce site, you must consider hiring an expert for social media application integration services. Why is social media important?

More than 80% people spend their maximum time on Facebook, Instagram, Twitter

and other platforms. If your site is linked with social media applications, it will open the gateway to get tons of leads without investing huge amounts. As lead generation is the most important and difficult element, social media can help you cut costs and spend less on the marketing budget.

If you want to effectively utilize the benefits and unleash the power of social media, it is important to add social media sections at the right place on your site.

1. Place social media plug-ins on product pages

The social media buttons related to Facebook, Twitter, Pinterest, and Google+ should be placed on the product pages. The buttons should be placed keeping customer experience in mind. Moreover, social media experts believe that the buttons must be placed near the product images. As the social media sites, captures use patterns and customer behavior patterns, sharing a product fits with the overall marketing agenda to generate natural traffic. Do not use LinkedIn because it is a business-networking site and promoting or sharing product does not make sense there.

2. Social media sign in

As an important option, you must hire an expert to integrate social media application integration services for customers to login quickly with their Facebook, Gmail, or other accounts.

3. Integrate Disqus

Users make their decision quickly based on other user's comments and reviews.

You must consider integrating Disqus, which is a popular platform for a user to share and add their comments related to a page. Human to human interactions increases site authenticity, reliability and promote real word-of-the-mouth publicity.

Omni-Channel Marketing

Omni-Channel marketing is also very important. You must sync consumer experience at all digital-checkpoints of your business (site, mobile app, promotion pages, ads). Content, design, presentation, functionality, and navigation across all channels should be fluid and seamless. A user should not feel any difference. You must conduct surveys and segment your audience.

When you add social media buttons and hire application integration services for Omni-Channel marketing, your revenue and customers will grow. So, are you looking for an expert in social media and e-commerce solution implementation?

Hire Rigel Networks Vadodara today!